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PRO AV MEDIA INFO 2024 ENGLISH (updated 05.04.2024)

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Last <strong>updated</strong>: 05.04.<strong>2024</strong><br />

<strong>MEDIA</strong> <strong>INFO</strong> <strong>2024</strong><br />

<strong>PRO</strong><strong>AV</strong>.no webpage<br />

<strong>PRO</strong><strong>AV</strong>.no articles<br />

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<strong>PRO</strong> <strong>AV</strong> MAGASINET print edition


We visit Norwegian concert venues, stages and culture centers, businesses with <strong>AV</strong>-installations, interview industry personalities and talk about product news regarding sound, light and image products.<br />

<strong>PRO</strong> <strong>AV</strong> MAGASINET focuses on all<br />

types of use of sound, light, image and<br />

<strong>AV</strong>/IT-installation, etc.<br />

We target all locations including<br />

live entertainment in Norway.<br />

Besides the approx. 150 culture<br />

houses, we also deal with concert and<br />

operahouses, music stages, concert<br />

stages, festivals, theatre, cinemas and<br />

everything else the expanded cultural<br />

centerterm<br />

implies. We also have<br />

major focus on <strong>AV</strong>-installations.<br />

We write about everything from A to<br />

Z that this industry is concerned with<br />

and the ambition is to be its «local<br />

newspaper» online and as a printed<br />

magazine.<br />

The main target group for the<br />

website is decision-makers within<br />

the professional use of <strong>AV</strong>, in private<br />

business and in municipalities/state/<br />

administration, day-to-day managers,<br />

marketing and technical employees<br />

in LLB/<strong>AV</strong> companies, producers and<br />

suppliers to the industry, music<br />

stores (MI), consultants, etc.<br />

We regularly send<br />

out newsletters. As<br />

of winter 2023<br />

there are about<br />

1,000 subscribers to<br />

the newsletter. We<br />

also have over 2,250<br />

Facebook<br />

followers. Since<br />

February 2022, our website has had<br />

a + system which gives subscribers<br />

and advertisers a number of advantages.<br />

More and more people choose<br />

a digital subscription, which also gives<br />

you the physical magazine sent faster.<br />

An increasing number of exclusive +<br />

stories can only be read digitally.<br />

<strong>PRO</strong>DUCTS<br />

• Online ads on proav.no –<br />

in newsletters and on Facebook<br />

• Print ads<br />

TARGET GROUP<br />

• Manufacturers,<br />

distributors and users of<br />

professional sound, light<br />

and image equipment<br />

• Advertiser content with full<br />

rights to use text & photo.<br />

Editor and publisher<br />

John Berge has worked<br />

for Norsk Telegrambyrå,<br />

Dagsavisen,<br />

Aftenposten, NRK,<br />

Dagbladet and Tidens<br />

Krav. JB FORLAG also<br />

publishes KINOMA-<br />

GASINET and LEMMY<br />

LEKETOYMAGASINET.<br />

Designer Per Mork is<br />

a trained graphic designer<br />

and has worked<br />

for JB Forlag since<br />

2006. His expertise is<br />

extensive in InDesign,<br />

Photoshop and websites.<br />

You also see Per<br />

out and about on LLB/<br />

<strong>AV</strong> reports with his<br />

camera bag.


ISSUES, DEADLINES & PUBLISHINGDATES FOR <strong>PRO</strong> <strong>AV</strong> MAGASINET <strong>2024</strong><br />

Issue nr. Material by Release date<br />

Nr. 1-<strong>2024</strong> 21.12.2023 12.01.<strong>2024</strong> – PUBLISHED!<br />

Nr. 2-<strong>2024</strong> 03.05.<strong>2024</strong> 10.05.<strong>2024</strong><br />

Nr. 3-<strong>2024</strong> 30.08.<strong>2024</strong> 06.09.<strong>2024</strong><br />

Nr. 4-<strong>2024</strong> 29.11.<strong>2024</strong> 06.12.<strong>2024</strong><br />

Dates subject to change.<br />

TECH <strong>INFO</strong><br />

Format: 210 x 278 + 5 mm utfallende<br />

Profile: ISOcoated_v2_300<br />

Paper quality (offsettrykk):<br />

180 gr WFC Gloss (cover pages)<br />

90 gr. Grapho Cote (content pages)<br />

DELIVERY OF MATERIAL<br />

PDF-fil min. 300 dpi and CMYK, not RGB.<br />

Add 5 mm bleed.<br />

Mark files correctly and send via Dropbox,<br />

FTP, WeTransfer etc. to:<br />

post@jbforlag.no<br />

PRICE LIST FOR PRINTED ADS <strong>PRO</strong> <strong>AV</strong> MAGASINET <strong>2024</strong><br />

PLATINUM<br />

4 FPA or middle double spread and front<br />

page<br />

42.000,–<br />

GOLD PACKAGE 3 FPA 32.000,–<br />

SILVER PACKAGE 2 FPA 26.000,–<br />

BRONZE PACKAGE 1 FPA 22.000,–<br />

FRONT PAGE AD NB: At the bottom 20.000,–<br />

1/2 PAGE AD 11.000,–<br />

1/4 PAGE AD 9.000,–<br />

Prices pr. one (1) edition, not consecutive issues. All prices in NOK and without Norwegian VAT.<br />

Tillegg for 2., 3. omslagsside: + 10 %. 4. omslagside: + 15 %. Byråprovisjon: 3,5 %. Annullasjonsfrist er to uker før materiellfrist.<br />

CONTENT MARKETING<br />

We offer content marketing both online<br />

and in the magazine. This can be finished<br />

material from the advertiser, for example<br />

a press release, or we can provide text<br />

and images.<br />

We can also provide the photography:<br />

everything from drones, to interiors and<br />

portraits, as well as reportage photos.<br />

Contact us for a good offer!


AD FORMATS FOR PRINTED EDITION<br />

1/1 FPA<br />

210x278 mm + minimum 5 mm bleed<br />

1/2 side alternative 1<br />

182x120 mm. No bleed<br />

1/2 side alternative 2<br />

89x247 mm. No bleed<br />

2 PAGES Full Spread<br />

420x278 mm + minimum 5 mm bleed<br />

1/4 page alternative 1<br />

89x120 mm. No bleed<br />

1/4 page alternative 2<br />

182x60 mm. No bleed<br />

1/4 page alternative 3<br />

43x247 mm.No bleed<br />

FORSIDE BUNN<br />

210x50 mm + minimum 5 mm<br />

bleed to both sides and below


WEB BANNERS<br />

On the website, the options are large and<br />

visibility good for all our profilers advertisers<br />

and partners.<br />

Banners are also placed on our Facebook<br />

and Instagram accounts and are included in<br />

the newsletters.<br />

FILFORMATS<br />

JPG or PNG in 72 dpi. HTML5 or gif.<br />

URL links to all advertisements must be<br />

provided. Modules stated in width x height.<br />

No sound in ads as default, but sound that<br />

can be turned on manually is accepted.<br />

PRICES FOR WEB BANNERS AT <strong>PRO</strong><strong>AV</strong>.no <strong>2024</strong><br />

Too banner 1600 B x 400 H px 15.000,–<br />

Middle banners (2-5) 1600 B x 400 H px 12.000,–<br />

Middle banners (6-9) 1600 B x 400 H px 10.000,–<br />

Mid-page Units (MPUs) 300 B x 250 H px 10.000,–<br />

Side banners 300 B x valgfri høyde px 10.000,–<br />

All prices in NOK and without Norwegian VAT.


What does our advertisers say about us?<br />

«The content in <strong>PRO</strong><br />

<strong>AV</strong> MAGASINET is<br />

of very high quality.<br />

This makes the trade<br />

magazine interesting<br />

for the readers and<br />

therefore we find it<br />

interesting to market<br />

and spread info about our products<br />

through this magazine.»<br />

Tomas Nylen<br />

Branch Director Commercial Audio<br />

Yamaha Music Europe GmbH Germany Filial<br />

Scandinavia<br />

«<strong>PRO</strong> <strong>AV</strong> MAGAZINE<br />

is a natural channel for<br />

us at Bose Professional<br />

to share stories and<br />

product news. There<br />

is no other magazine<br />

that hits the mark<br />

better in our industry<br />

when it comes to professional sound<br />

installations.<br />

It is a big advantage that it is in<br />

Norwegian and that it is easy to get<br />

in touch with the editor. At the same<br />

time, it is also very useful for me<br />

personally to read about other<br />

people’s experiences and at the same<br />

time stay up-to-date on the industry.»<br />

Ronny Nielsen<br />

Sales manager Scandinavia<br />

Bose Professional Audio<br />

«I have missed a<br />

medium that follows<br />

the industry! <strong>PRO</strong> <strong>AV</strong><br />

covers the <strong>AV</strong>-industry<br />

very well. <strong>PRO</strong><br />

<strong>AV</strong> gives me a lot of<br />

important information<br />

and a more personal<br />

relationship with the distributors of<br />

<strong>AV</strong> products, for example Njål Hansson<br />

or LydRommet.<br />

It is very interesting to get to know<br />

industry personalities better. The<br />

magazine also has top quality text,<br />

photos and design.»<br />

«I think it’s very<br />

nice when <strong>PRO</strong> <strong>AV</strong><br />

appears through the<br />

mail or the inbox.<br />

<strong>PRO</strong> <strong>AV</strong> is much<br />

more focused on the<br />

industry than previous<br />

trade magazines.<br />

Georg Tveit Jørgensen<br />

Daglig leder<br />

3C Technology Vest AS<br />

It is interesting to read the articles<br />

about the larger installations that<br />

have been made in different places<br />

in Norway, with interviews with those<br />

involved in the installation. <strong>PRO</strong> <strong>AV</strong><br />

is good at spotlighting both suppliers<br />

and the users.»<br />

Cato Østlie<br />

Daglig leder SPRiLT AS<br />

(tidligere Voss Lyd)<br />

«<strong>PRO</strong> <strong>AV</strong> MAGASI-<br />

NET has been a good<br />

place for us to advertise<br />

and tell in detail<br />

about projects and<br />

products for us.<br />

We have seen increased<br />

inquiries and<br />

sales of the models we have shown<br />

advertised and featured in <strong>PRO</strong> <strong>AV</strong><br />

MAGAZINE.»<br />

«I find it very positive<br />

that the industry has a<br />

trade journal such as<br />

<strong>PRO</strong> <strong>AV</strong>.<br />

Andreas Rosvold,<br />

Salgssjef for Optoma Scandinavia<br />

The magazine is<br />

placed on the lunch<br />

table and I see that<br />

everyone is reading it. <strong>PRO</strong> <strong>AV</strong> contributes<br />

to the spread of information<br />

about products and solutions, and<br />

showcases the professional environment<br />

in Norway.»<br />

Morten Buvik<br />

Seniorkonsulent<br />

Lydteamet ASS<br />

«At Leteng AS, we attach<br />

great importance<br />

to expertise and sharing<br />

this through our<br />

own course platform<br />

and as a contributor<br />

to specialist material<br />

in the magazine. We<br />

advertise in a magazine that we believe<br />

hits both professionals and end<br />

users, the actual customer!»<br />

«It’s a good thing that<br />

<strong>PRO</strong> <strong>AV</strong> MAGAZINET<br />

exists. A professional<br />

journal that has many<br />

exciting, educational<br />

and interesting<br />

rticles!!»<br />

Øyvind Jacobsen<br />

Produkt- og markedssjef<br />

Leteng AS<br />

Morten Bakke<br />

Daglig leder<br />

SPECTRE AS<br />

«<strong>PRO</strong> <strong>AV</strong><br />

MAGASINET is a<br />

trade journal that<br />

hits our industry very<br />

well. You have a lot of<br />

interesting material<br />

and articles about our<br />

industry that you don’t<br />

normally would’nt not be aware of<br />

otherwise.»<br />

Asle Nilsen<br />

Head of Pro Audio,<br />

Creative Technology |<br />

NEP Live Events | Norway<br />

«For us at Soundware<br />

Norge, it is important<br />

to meet our customers<br />

in the right channels.<br />

<strong>PRO</strong> <strong>AV</strong> is the only<br />

magazine of its kind in<br />

Norway, and it is natural<br />

for us to advertise<br />

in a high-quality magazine like this.»<br />

Rolv Valle<br />

Produktsjef hos Soundware Norge<br />

«For many years,<br />

we have greatly<br />

enjoyed the specialist<br />

magazines<br />

Kulturhusmagasinet,<br />

Scenemagasinet and<br />

since 2020 <strong>PRO</strong> <strong>AV</strong><br />

MAGASINET. We find<br />

a lot of joy in reading about other<br />

people’s projects and approaches.<br />

There is much humbling in learning<br />

from what others do and think. We<br />

look forward to further cooperation<br />

and great reports in the future!»<br />

Edgar Andraa Lien<br />

Medeier i avonlyd AS<br />

«In a world where<br />

analogue media is a<br />

rare commodity, <strong>PRO</strong><br />

<strong>AV</strong> is a valuable medium<br />

where we can tell<br />

both dealers and end<br />

users about what we<br />

have to offer.»<br />

Erik Østby<br />

Daglig leder EM Nordic Norge<br />

Please contact JB FORLAG at + 47 975 99 007 or e-mail us at: post@jbforlag.no

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