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FUNDAMENTOS DE MARKETING

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COMPORTAMENTO DO CONSUMIDOR<br />

CONCEITOS CENTRAIS<br />

É O ESTUDO DOS PROCESSOS ENVOLVIDOS QUANDO INDÍVIDUOS OU<br />

GRUPOS SELECIONAM, COMPRAM, USAM OU DISPÕEM <strong>DE</strong> PRODUTOS, IDÉIAS<br />

OU EXPERIÊNCIAS PARA SATISFAZER AS SUAS NECESSIDA<strong>DE</strong>S E <strong>DE</strong>SEJOS<br />

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