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LUREOF<br />

THE CITY<br />

Inside:<br />

Featured Faces & Spaces<br />

Enticing Urban Living Options<br />

Developer Profiles<br />

Design & Rightsizing Trends


Riverview Plaza<br />

COMING SPRING 2018<br />

(319) 338-4100 425 E. OAKDALE BLVD., SUITE 101, CORALVILLE<br />

WATTSGROUP.COM


The Landing II<br />

COMING SPRING 2018<br />

Riverview Plaza<br />

Urban living at its finest, in the heart of<br />

Coralville. This vibrant Old Town neighborhood<br />

has all the lifestyle and community amenities<br />

you want with unique character and charm and<br />

offers commercial/retail space on the first floor.<br />

The Landing II<br />

Luxury condos and penthouses for lease or<br />

sale located above commercial/retail space<br />

in the up-and-coming Iowa River Landing.<br />

Be a part of this walkable urban experience<br />

with convenient transportation options.


FROM THE PUBLISHER<br />

Revisiting downtown<br />

It has been a year since we published our inaugural Lure of the City magazine on urban<br />

living in Iowa’s Creative Corridor, and it’s impressive to see just how much progress our<br />

cities have made since then.<br />

Major developments from the Depot in Cedar Rapids’ New Bohemia district to 808 on<br />

Fifth in Coralville are attracting tenants, the long-delayed Chauncey tower in Iowa City is<br />

finally underway, and new concepts proposed in downtown Cedar Rapids promise even<br />

more options in the coming years. Meanwhile, new restaurants, retail shops and cultural<br />

amenities in our core districts are making a truly walkable<br />

existence possible in the Creative Corridor.<br />

This progress is crucial to our future as a competitive,<br />

attractive region, and the main reason behind this publication.<br />

We here at the CBJ have set out to spotlight the best urban<br />

living our region has to offer and celebrate the people who are<br />

working hard to make it happen. At the same time, we hope to<br />

offer a counterpoint to those who say our region does not have<br />

enough to keep young professionals and retiring baby boomers<br />

in our communities.<br />

This year’s publication doubles down on many of the most<br />

popular features from last year’s edition, including glossy<br />

photo essays featuring local spaces, insightful interviews with<br />

developers and a look at emerging interior design trends, as<br />

curated by the Corridor’s leading design talents. We’ve also added a glimpse into a local<br />

developer’s adaptive reuse of the historic Mott Building in Cedar Rapids, and speak with a<br />

national expert on minimalism about “rightsizing” – a goal of many now moving downtown.<br />

We are confident this guide will continue to evolve and grow into an important<br />

resource for those interested in living the city life right here in Eastern Iowa. There are<br />

certainly plenty of developments to cover, and we hope you’ll follow us throughout the<br />

year ahead to keep track of them all.<br />

We are also excited to announce the launch of a spin-off magazine, called Lure of the<br />

Country, which will be published this fall. That concept will take the opposite approach of<br />

this magazine, spotlighting the Corridor’s more rustic and rural living options for those<br />

who gravitate to open spaces, as opposed to open shops.<br />

Whatever your inclination, we invite you to share your images and perspectives on<br />

life in the Corridor through our social media pages. Find us on Twitter, Facebook and<br />

Instagram, and add your voice to the conversation.<br />

APRIL 2017<br />

Chief Executive Officer<br />

& Publisher<br />

John F. Lohman<br />

Vice President<br />

Aspen N. Lohman<br />

Chief Operating Officer<br />

& Associate Publisher<br />

Andrea Rhoades<br />

Editor & Chief Content Officer<br />

Adam Moore<br />

Writers<br />

Chase Castle<br />

Dave DeWitte<br />

Cindy Hadish<br />

Angela Holmes<br />

Ruth Paarmann<br />

Photographers<br />

Emily Bettridge<br />

Brian Draeger<br />

Ben Kaplan<br />

Shuva Rahim<br />

Graphic Design Manager<br />

Becky Lyons<br />

Graphic Designer<br />

Julia Druckmiller<br />

Media Consultants<br />

Kris Lacina<br />

Kelly Meyer<br />

John F. Lohman<br />

Chief Executive Officer & Publisher<br />

Corridor Business Journal<br />

Event Media Consultant<br />

Rhonda Roskos<br />

Marketing & Distribution Manager<br />

Jean Suckow<br />

Event Marketing Coordinator<br />

Ashley Levitt<br />

LUREOF<br />

THE CITY<br />

ON THE COVER<br />

Two years ago, Cedar Rapidians Tom and Cathy Petersen<br />

made the move from Crescent Street to the NewBo district.<br />

Read their perspective and those of three other diverse<br />

urban residents starting on page 6.<br />

Contents are registered to Corridor Media<br />

Group. Reproductions or other use, in whole<br />

or in part, of the contents of the publication<br />

without permission is strictly prohibited.<br />

2345 Landon Road, Ste. 100<br />

North Liberty, IA 52317<br />

319.665.NEWS<br />

www.corridorbusiness.com<br />

Inside:<br />

Featured Faces & Spaces<br />

Enticing Urban Living Options<br />

Developer Profiles<br />

Design & Rightsizing Trends<br />

4 LUREOF THE CITY


CONTENTS<br />

6<br />

Discovering the<br />

Lure of the City<br />

Residents rethink downtown<br />

10<br />

Urban Living<br />

A look at some of<br />

the Corridor’s existing<br />

urban living options<br />

14<br />

On the Horizon<br />

Urban projects on the rise<br />

16<br />

In Person<br />

Steve Emerson<br />

18<br />

High Design<br />

Spaces<br />

George Hannah<br />

24<br />

High Design<br />

Spaces<br />

Kathy and David Gimer<br />

29<br />

In Person<br />

Blaine Thomas<br />

and Randy Miller<br />

30<br />

Adaptive Reuse<br />

Mott Lofts save the past<br />

32<br />

Design Trends<br />

Corridor designers share<br />

the look of the city<br />

36<br />

Rightsizing 101<br />

Organizing for the<br />

next chapter of life<br />

LUREOF THE CITY 5


Discovering<br />

the lure of the citY<br />

BY RUTH PAARMANN PHOTOS BY BEN KAPLAN


Area residents reflect<br />

on life in the heart of the<br />

Corridor’s cities<br />

PAGE 6<br />

The Petersens enjoy relaxed loft living<br />

in the Bottleworks Loft Condominiums.<br />

PAGE 7<br />

Since fall of last year, Shannon Beck and her<br />

son Willem have embraced the simplicity and<br />

perks of living near downtown Cedar Rapids.<br />

eady or not, the world is becoming<br />

more urban — and it seems the Corridor<br />

is ready. According to the World<br />

Health Organization’s Global Health<br />

Observatory data, the global urban<br />

population is expected to grow approximately<br />

1.84 percent per year from 2015-2020.<br />

Across the Corridor, the residents reflect<br />

diverse populations. Retired people, young<br />

professionals, empty nesters and single parents<br />

all cite various reasons for moving to —<br />

and loving — the urban lifestyle.<br />

Shannon Beck, a single mom and life coach,<br />

moved from the home where she grew up<br />

on Cedar Rapids’ northeast side to a unit in<br />

Village Lofts last fall. With an office in the<br />

Cherry Building, her eyes were open to all that<br />

downtown had to offer.<br />

“I always wanted to experience loft-style living.<br />

With a busy life, I love that I don’t have to<br />

take care of the lawn or snow,” she said. “And<br />

we love being near downtown.”<br />

She and her son, Willem, enjoy riding their<br />

scooters around town, and Ms. Beck likes being<br />

close to lunch meeting options and the gym.<br />

“I like the views of the river and the vintage<br />

Quaker Oats sign. And who doesn’t love stone<br />

counters and stainless appliances?” she noted<br />

of the amenities in her unit.<br />

Another plus: heated indoor parking. While<br />

she now drives Willem to school every day,<br />

they truly enjoy their commute together.<br />

Historic haven<br />

Across the Cedar River in the Bottleworks Loft<br />

Condominiums, Cathy and Tom Petersen gave<br />

in to their lifelong interest in having a cool,<br />

historic urban space. Having lived near Omaha,<br />

they were intrigued by the warehouse conversions<br />

there. In 2015, as their kids left the nest,<br />

they moved out of their Crescent Street home<br />

in southeast Cedar Rapids and into two condos<br />

they combined into one customized living space.<br />

“We’ve been downtown people for years,”<br />

said Mr. Petersen, who has worked at various<br />

downtown companies.<br />

“We go out to eat, go to the theater, CSPS,<br />

the farmers’ market — we have always come<br />

downtown for everything,” said Ms. Petersen,<br />

who owns Wit’s End in Marion.<br />

The couple appreciates their home’s history.<br />

“It’s on the National Register and there was<br />

a bakery on this floor,” said Mr. Petersen, who<br />

serves on the condominium’s homeowner’s<br />

association board.<br />

The couple considered buying an acreage, but<br />

found the scale of maintenance daunting. They<br />

don’t miss snow removal or lawn care, plus they<br />

use less gas, as Tom walks to work when he can.<br />

When remodeling the units, they ensured<br />

that their college-aged kids would have awesome<br />

rooms. Plus, they added loft seating and<br />

office areas. ><br />

LUREOF THE CITY 7


“It’s very fun not to be constrained by size,” said<br />

Ms. Petersen of their 16-foot ceilings and ample brick<br />

walls that allow for large works of art.<br />

Other than the occasional trains they say the place<br />

is amazingly quiet. The only thing missing for these<br />

urbanites is a grocery store within walking distance.<br />

Smooth Transition<br />

For Ednamae and Ken Fisher, their apartment in the<br />

Iowa River Landing provides the perfect transition<br />

from their north Coralville home to one they are<br />

building in North Carolina. Mr. Fisher, CFO of University<br />

of Iowa Hospitals and Clinics, retires in July.<br />

“It provides a bridge between our old house and<br />

a new house. It has what we need and it’s easy to<br />

maintain,” Mr. Fisher said.<br />

The new, move-in ready unit was a big draw. Mr.<br />

Fisher is also closer to work, and Mrs. Fisher has easy<br />

access to shopping at Von Maur and other boutiques.<br />

“The restaurants here are great. We like to people<br />

watch, especially when we can sit outdoors,” Mrs.<br />

Fisher said. “It’s a friendly, social environment here.”<br />

They also enjoy the trails, although Mrs. Fisher often<br />

walks with friends in their former neighborhood.<br />

One of the difficulties was choosing furnishings to<br />

fit. This meant that Mrs. Fisher’s grand piano went<br />

to a friend’s house until their big move.<br />

Another change was to their grocery shopping.<br />

“We shop every day now, and that way, we don’t<br />

have to bring big bags of groceries back upstairs,”<br />

Mrs. Fisher said.<br />

“We market shop, like in Europe or on the East<br />

River in New York City,” Mr. Fisher added.<br />

ABOVE: The Petersens love having large walls in<br />

their loft condo for hanging vivid artwork.<br />

Carefree Retiree<br />

For Suzanne Lagina, downtown Iowa City has been<br />

the perfect place to retire. She now lives close to<br />

siblings in Cedar Rapids, and her Plaza Towers condo<br />

is in proximity to almost everything she needs.<br />

“I wanted to be able to walk to as many places as<br />

possible,” she said.<br />

When moving from Chapel Hill, Ms. Lagina considered<br />

Cedar Rapids and Iowa City, but the density<br />

of activities in Iowa City eventually won out.<br />

“I volunteer at the hospitals, both of which are walkable<br />

from downtown. I like the whole atmosphere and<br />

having the market, gym, swimming pool, library and<br />

Senior Center all so close. It is the perfect location.”<br />

One of the challenges was downsizing.<br />

“It’s something you need a reason to do, but it’s<br />

all good. It helps you see what you truly like and<br />

need,” she said.<br />

Ms. Lagina loves her views of the city, the Ped<br />

Mall and spectacular sunsets. And she can always<br />

find something to do, from FilmScene to the city’s<br />

annual jazz and arts festivals.<br />

“It’s a constant feeling of excitement and being<br />

alive,” she said. “I didn’t know a soul when I moved<br />

here. Being able to have all of these places to go and<br />

develop new friendships and groups, like the tennis<br />

team and dancing team, the people at church and the<br />

volunteer activities — they helped me develop lots of<br />

new friends with similar and different backgrounds.” |<br />

8 LUREOF THE CITY


Just like you,<br />

we chose the Corridor as our home.<br />

www.millhisersmith.com 319-365-8611<br />

3100 Oakland Rd N.E. Cedar Rapids<br />

www.ufgins.com 800-332-7977<br />

118 Second Ave. SE Cedar Rapids


URBAN LIVING<br />

IN THE CORRIDOR<br />

Iowa’s Creative Corridor offers a variety of enticing urban living<br />

options, from apartments in unique historic structures to beautiful new<br />

construction in up-and-coming neighborhoods. Here’s a sampling.<br />

The Landing<br />

201 Ninth Ave., Coralville<br />

1 & 2 bedroom luxury apartments<br />

591-1,191 square feet<br />

$955-$1,695/month<br />

(319) 351-3931<br />

www.wattsgroup.com<br />

Set in the heart of Coralville’s Iowa River<br />

Landing, this four-story structure was<br />

completed in June 2016, and features 64<br />

one- and two-bedroom luxury apartments.<br />

Each unit is on a single level and<br />

features a variety of high-end finishes,<br />

including stainless steel appliances,<br />

upscale cabinetry and stone countertops.<br />

The bathrooms are tiled and include<br />

imported fixtures, while the attached<br />

patios/balconies allow residents to take in<br />

all the action around them. The building also includes garage<br />

parking on the first floor and elevator access to each level.<br />

In addition to its proximity to cafés, restaurants and boutique<br />

shopping – soon to include a Trader Joe’s – the location is also<br />

conveniently located next to Coralville’s Transit Intermodal<br />

Facility, which connects local and regional bus routes.<br />

The Depot<br />

460 12th Ave. SE, Cedar Rapids<br />

1 & 2 bedroom apartments and condominiums<br />

575-1,175 square feet<br />

$895-$1,495/month<br />

www.thedepot-cr.com<br />

Residential living options in Cedar Rapids’<br />

trendy NewBo district are expanding to include<br />

more live/work options, including luxury condos<br />

above the shops and offices in The Depot.<br />

The first building in the $18 million<br />

development was completed last year with 13<br />

rental units on the third floor, and the second<br />

building will be completed later this fall with 26<br />

rental units. Designed by Fusion Architects, the<br />

buildings have open-concept floor plans with<br />

luxury details including 10-foot ceilings, quartz<br />

kitchen countertops and tile bathroom floors.<br />

Renters have a choice of one-bedroom<br />

units starting at 575 square feet; two-bedroom,<br />

two-bath units starting at 875 square feet; and three-bed, two-bath units topping out at 1,175 square feet.<br />

Most of the units have private balconies, and all come with on-site parking, front load washer/dryer units<br />

and luxury vinyl tile flooring.<br />

All 13 of the rental condos in the first building have already been leased, with demand driven by nearby<br />

cultural and lifestyle amenities such as the NewBo City Market, CSPS and The Vault coworking space.


The Metropolitan<br />

450 First St. SW, Cedar Rapids<br />

1 & 2 bedroom apartments and condominiums<br />

643-2,600 square feet<br />

$995-$1,750/month; condos start at $300,000<br />

www.themetropolitancr.com<br />

Located across the street from the McGrath Amphitheater<br />

and overlooking the Cedar River, the Metropolitan<br />

offers a luxury lifestyle for owners and renters alike.<br />

Featuring owner-occupied penthouses on its top<br />

three floors, market-rate lofts below and Class A commercial<br />

space on its ground-floor, this new building from<br />

Hobart Historic Restoration aims to set a new standard<br />

for urban living in the Corridor. Each unit has been built<br />

around an open-floor plan and includes private balconies;<br />

on-site parking is included. Other amenities include<br />

granite countertops, full appliance packages, glass and<br />

tile showers, private floor access, a fitness center and<br />

smart energy and tech features.<br />

“It’s unique, it’s luxurious, and the views from every unit are unbelievable,” said developer B.J.<br />

Hobart. “To my knowledge, there’s no other residential building downtown with these river views.”<br />

Vizzi Media/Iowa Realty<br />

Plaza Towers<br />

201 S. Linn St., Iowa City<br />

Studio through 3 bedroom units<br />

550-4,300 square feet<br />

$1,750-$4,200/month<br />

www.moengroup.com/plaza.html<br />

Plaza Towers was one of the first developments in Iowa City to<br />

combine a robust mix of commercial tenants with upscale residential<br />

units, all in the center of Iowa City’s Pedestrian Mall.<br />

The building’s first six levels include a luxury hotel, conference<br />

center and banquet facility, restaurant, market and deli, center<br />

for holistic healing and massage therapy, a 6,000-square-foot roof<br />

terrace and a 24-hour health club. The Residences at Plaza Towers<br />

on the floors above serve up light-filled spaces, all with commanding<br />

views and generous private balconies. Tenants enter through a<br />

staffed lobby, with secure underground parking and resident-only<br />

elevator access also available.<br />

There are a few rental units in the building, but the vast majority<br />

are owner-occupied condos, said developer Marc Moen, of Moen<br />

Group. A 1,040-square-foot one bedroom unit is set to come on<br />

the market around $460,000, while a luxurious three-bedroom unit is<br />

currently listed at $1.36 million.<br />

LUREOF THE CITY 11


One University Place<br />

1300 Melrose Ave., University Heights<br />

1-4 bedroom condominiums<br />

981-2,264 square feet<br />

Starting at $315,000<br />

www.oneuniversityplace.com<br />

One University Place stands out for its energy-efficient and sustainable condominiums<br />

next to wooded ravines and rolling green space, and its unmatched proximity<br />

to the University of Iowa campus, UI Hospitals and Clinics and Kinnick Stadium.<br />

The two buildings and grounds designed by Neumann Monson Architects<br />

feature striking surroundings, sophisticated finishes and secure underground parking. Set back from Melrose<br />

Avenue by a wide, tree-lined promenade, the recently completed south building’s two upper floors feature<br />

24 condominiums. The building is welcoming its first commercial tenant, Maggie’s Farm Wood-Fired Pizza,<br />

which is set to open May 1.<br />

The five-story north building, scheduled to be complete by December, will have 80 condominiums. Its<br />

concierge services, including shuttle service, will benefit both buildings. Sustainability and comfort has also<br />

been a focus for One University Place’s design, with solar panels, high-end sound insulation and LED lighting.<br />

Smulekoff’s<br />

97 Third Ave. SE, Cedar Rapids<br />

Studio & 1 bedroom apartments<br />

600-950 square feet<br />

$650-$750/month<br />

www.aspectinc.net<br />

The historic Smulekoff’s department store building on the banks of the Cedar River is<br />

restored and ready for its next life as the Corridor’s first “microaparment” development.<br />

Featuring 16 efficiency and 16 one-bedroom apartments across two floors, the building<br />

has been tailor-made for young professionals looking to live in the middle of the action.<br />

The apartments feature a variety of fully restored historic elements, including exposed<br />

wood timbers, wood floors and exposed brick on the walls, and many of the units offer<br />

stunning bird’s-eye views of the adjacent Cedar River. Amenities include in-unit washers<br />

and dryers, available indoor parking, and a coffee shop and wine lounge on the ground<br />

floor, making it ideal for those looking to stay close to home.<br />

“I have a lot of people calling me about this one,” said developer Steve Emerson. “You<br />

get some people who want a really big one bedroom, or who want the smaller efficiency<br />

[unit] because it’s looking over the river.”<br />

Riverview West<br />

629 S. Riverside Drive, Iowa City<br />

1-3 bedroom apartments<br />

686-1,462 square feet<br />

$762-$2,080/month<br />

www.hpmic.com<br />

As redevelopment brings new amenities to Riverside Drive in Iowa City,<br />

the new Riverview West apartments provide a wide range of affordable<br />

living options with a luxury feel.<br />

Riverview West opened in the fall of 2016, one of the first living<br />

options in the area with rooftop solar power. It was developed by<br />

Riverview West LLC, a partnership of Kevin Hanick and Kineret Zabner.<br />

Mr. Hanick believes the location within walking distance of the<br />

University of Iowa campus will appeal to a range of renters. The location also brings plenty of convenience for socializing and<br />

dining, with a new Bruegger’s Bagel Bakery across Riverside Drive, and a new Kum & Go Marketplace next door.<br />

Apartments include upscale touches, such as quartz countertops, balconies and stainless steel appliances. Among the shared<br />

amenities are a landscaped courtyard with picnic tables, elevators and trash chutes on each floor for convenient waste disposal.<br />

Mr. Hanick said Riverview West plans to utilize its large lobbies with abundant natural light to offer wellness options. Among<br />

those being considered are yoga classes, table tennis tables and exercise equipment.<br />

12 LUREOF THE CITY


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ON THE<br />

HORIZON<br />

There are numerous urban<br />

residential developments in<br />

various stages of progress<br />

across the Corridor. Here’s a<br />

glimpse of what’s to come.<br />

7<br />

7 S. Linn St., Iowa City<br />

Studio & 1 bedroom units<br />

300-500 square feet<br />

Pricing not yet available<br />

As its name suggests, the building in downtown Iowa City<br />

known as 7 aims to be both simple and stylish. The seven-story<br />

building will be located just west of the Plaza Tower Condos,<br />

built on the site of the former Van Patten House.<br />

In its place will be approximately 24 studio apartments<br />

with 300 square feet of space, and 12 one-bedroom apartments<br />

with 500 square feet of space, in addition to retail/<br />

office space on the first floor.<br />

The development is largely aimed at young professionals<br />

and graduate students looking for affordable housing downtown,<br />

as well as retirees looking to live a simpler life near the University of Iowa campus. The building<br />

is also expected to be LEED certified, and will include design efforts aimed at minimizing street noise.<br />

The location is just two blocks from Iowa City’s Pedestrian Mall, and falls within walking distance<br />

of no less than three grocers.<br />

“It’s very livable from a walking standpoint, which is one of the unique features that we have with<br />

that location,” architect and developer Kevin Monson said.<br />

Ellis Landings<br />

1871 & 1895 Ellis Blvd. NW, Cedar Rapids<br />

1-3 bedroom units<br />

1,000-2,000 square feet<br />

Starting at $250,000<br />

Those looking to be close to Cedar Rapids’ core while still<br />

having a little green space might want to consider the<br />

coming Ellis Landings project. Developed by Steve Emerson<br />

and Jim Happel, the four-story building will bring 27<br />

upscale condominiums to the riverfront near Ellis Park, in a<br />

bid to bring residents and businesses back to an area that<br />

was largely depopulated by flood buyouts after 2008.<br />

According to Mr. Happel, the units will be priced in<br />

the $250,000-$380,000 range, with the upper price range<br />

attached to larger, 2,000-square-foot penthouse units that<br />

will include a spiral staircase to a fourth-floor space with<br />

an extra bedroom or study and extra bath. The development<br />

will also include a large atrium and private garages,<br />

and a new restaurant located next door.<br />

Mr. Happel says the river views have already generated<br />

strong interest from prospective buyers. “It’s the nicest<br />

part of the river, definitely,” he said.<br />

14 LUREOF THE CITY


Sabin Townhomes<br />

509 S. Dubuque St., Iowa City<br />

2 & 3 bedroom units<br />

1,135-1,428 square feet<br />

Pricing not yet available<br />

The Sabin Townhomes are among the<br />

latest projects scheduled to come online<br />

south of downtown Iowa City, not far from<br />

other pending developments such as<br />

RISE at Riverfront Crossings and the Hilton<br />

Garden Inn.<br />

The majority of the units will be<br />

two-bedrooms, and all will feature an<br />

upstairs and downstairs component. The<br />

multistory building will also be paired with<br />

a roughly 600-stall parking ramp, which<br />

should be partially obscured by residences<br />

along the facility’s street-facing walls.<br />

Ground-level units of the Sabin Townhomes<br />

will begin at roughly 1,100 square<br />

feet. At the high end of the development,<br />

the largest units will total closer to 1,400<br />

square feet.<br />

The development’s are scheduled to<br />

be completed in August, with move-ins<br />

beginning this fall.<br />

The Crossings<br />

1201 & 1301 S. Gilbert St., Iowa City<br />

Studios to 2 bedroom units<br />

$600-$1,400/month<br />

When the first apartments at The Crossings are<br />

completed next year, the development on<br />

Gilbert Street in Iowa City will provide one of<br />

the first glimpses into the future of the Riverfront<br />

Crossings District.<br />

Located just north of Highway 6, the complex<br />

will overlook the planned Riverfront Crossings<br />

Park, which the city plans to connect with<br />

surrounding neighborhoods and trails.<br />

Those amenities were major draws for the<br />

developers behind The Crossings, which will<br />

eventually contain eight residential and mixeduse<br />

buildings. Next year, the development<br />

should finish its first building, located at 1301 S.<br />

Gilbert. That will be mixed-use, with first floor<br />

retail or office space, and second and third<br />

floors each containing up 27 studio apartments.<br />

Although ground hasn’t yet been broken<br />

for the mixed-use buildings, the de facto<br />

centerpiece of the development has already<br />

arrived: Big Grove Brewery opened its brewery<br />

and taproom at the former Iowa Hawk Shop<br />

Outlet warehouse offering both indoor and<br />

outdoor seating, live music, and a slew of<br />

specialty foods and in-house brews.<br />

The first move-ins at The Crossings are<br />

anticipated for summer 2018.<br />

LUREOF THE CITY 15


IN PERSON<br />

Steve Emerson<br />

Business-minded architect taking<br />

on historic renovations and<br />

reviving downtown Cedar Rapids<br />

BY RUTH PAARMANN PHOTO BY SHUVA RAHIM<br />

Steve Emerson stands inside the newly renovated<br />

Smulekoff’s building in downtown Cedar Rapids.<br />

rawing and drafting were among<br />

Steve Emerson’s favorite activities<br />

as a kid.<br />

The Marion native always wanted to be<br />

an architect, so he pursued that dream at<br />

Iowa State University. After graduating and<br />

receiving his architecture certification, he<br />

also saw the value in expanding his skill<br />

set by completing the University of Iowa’s<br />

evening MBA program.<br />

“At ISU, I was so goal-oriented. The other<br />

architecture students were super artistic.<br />

I was detailed and thorough, but not so<br />

strong on the design flair,” Mr. Emerson<br />

said. “My strength is the business end – the<br />

practicality side. I do rigid, fast deadlines<br />

well. We hit them and make sure things are<br />

done right.”<br />

A shrewd business sense has earned<br />

Mr. Emerson a place as one of the primary<br />

property owners in downtown Cedar<br />

Rapids. His 11-year-old firm, Aspect<br />

architecture:design, employs more than 30<br />

people, with 20 in construction. In addition<br />

to providing architecture services, the company<br />

maintains 30 properties.<br />

Around 1999, Mr. Emerson began<br />

buying one property at a time, performing<br />

much of the demolition and construction<br />

work himself. Family and friends pitched<br />

in, and Mr. Emerson secured tenants.<br />

“It was a fun hobby on the side,” he said.<br />

“I found buildings that had been on the<br />

market for a while, and I negotiated super<br />

hard on price. I had the ability to walk away.<br />

If I bought a building under contract, I used<br />

that time to find tenants.”<br />

That formula paid dividends, allowing<br />

him to establish cash flow. It also gave him<br />

valuable experience.<br />

“I get a lot of business because of my<br />

construction background. I look at life cycle<br />

costs, durability, efficiency, use of space,” he<br />

said. “I think of how the owner can repurpose<br />

the building when they move on.”<br />

Restoring Property Health<br />

Many structures Mr. Emerson refurbishes<br />

are vacant, but even occupied buildings<br />

have issues. The Town Centre office<br />

building was such a case, with the previous<br />

owners in bankruptcy. Mr. Emerson<br />

bought it specifically to make it healthy<br />

again, making sure tenants had someone to<br />

communicate with about leases and other<br />

concerns. (He has since sold his stake.)<br />

In a much more demanding project, he<br />

stripped the Paramount office building<br />

down to the concrete and > PAGE 38<br />

16 LUREOF THE CITY


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LUREOF THE CITY 17


HIGH DESIGN SPACES<br />

Cedar Rapids professional<br />

relocates to lively NewBo neighborhood<br />

BY RUTH PAARMANN PHOTOS BY BRIAN DRAEGER


When the Row Houses on Second were<br />

announced in the NewBo neighborhood<br />

in southeast Cedar Rapids, George Hanna<br />

was the first to buy. For two years, Dr. Hanna,<br />

a dentist had been seeking a smaller<br />

alternative to his 6,000-square-foot home<br />

in Swisher. The three-bedroom townhome<br />

offered the right size for his lifestyle. ><br />

PAGE 18<br />

Sleek, comfortable and functional, this Cedar Rapids row<br />

home checks all the boxes for George Hanna’s goal to<br />

downsize his home while enriching his life.<br />

PAGE 19<br />

TOP: Dr. Hanna sourced Poggenpohl cabinets and unique,<br />

smart appliances for his kitchen. BOTTOM: While most of<br />

the home features a deep gray color scheme, these glass<br />

stairs add a touch of color with bold LED lighting.<br />

LUREOF THE CITY 19


“The house was just too big for an empty nester,”<br />

he said. “I was so ready to move.”<br />

Dr. Hanna embraced the opportunity to be part<br />

of the growing NewBo area, with its biking trails,<br />

the YMCA and nearby live music jams. He was<br />

intent on choosing a large, bright unit with views<br />

of the park-like area between Second and Third<br />

streets. He also liked the townhome approach.<br />

“At other condos, I’d park below and have to<br />

go up an elevator, and they felt like apartments.<br />

I wanted something that felt more like a home,”<br />

he said. “I also liked the idea that I could do some<br />

design work.”<br />

Having lived 15-20 minutes from restaurants<br />

and supermarkets, Dr. Hanna also appreciated the<br />

location’s proximity to dining options.<br />

“I always had this vision of walking to restaurants,”<br />

he said. “I love being able to walk to meet<br />

my neighbors and friends for drinks and dinner.”<br />

TOP: The home’s streamlined design and color scheme is the<br />

perfect backdrop for beautiful artwork. TOP RIGHT: The relaxed<br />

living room features a TV hidden behind an art canvas. Dr.<br />

Hanna can scroll up the artwork using a remote control.<br />

BOTTOM: Included in the smart home system, the mesmerizing<br />

electric fireplace adds color and interest to the space.<br />

Smart & Secure<br />

The ease of maintenance means few worries. To<br />

ensure all is operating properly, no matter where<br />

he is, Dr. Hanna chose a Control4 smart home<br />

system from Reference in Coralville.<br />

“The system controls the sound, TV, window<br />

blinds, security, temperature and lights,” he said.<br />

“It even has a setting to track my activities for a<br />

week so that info can be used to make the place<br />

look occupied when I’m gone.”<br />

When he leaves or arrives at home, he presses<br />

a button to control the temperature, lighting and<br />

more. He uses an app to control settings while<br />

he’s away or in bed. The system also controls ><br />

20 LUREOF THE CITY


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LUREOF THE CITY 21


TOP: Comfortable furnishings provide a<br />

continuity of style throughout the master<br />

suite. ABOVE: An alcohol-based fireplace<br />

hangs in the corner of the master suite.<br />

RIGHT: The powder room on the mezzanine<br />

pops with a modern stone sink and pedestal.<br />

22 LUREOF THE CITY


the electric fireplace in the living room and the lighted<br />

stairs that lead to the mezzanine level kitchen.<br />

The units are built to withstand flooding, which they<br />

did seamlessly in September 2016. Dr. Hanna explained<br />

that the front door is at the 26-foot flood level, and the<br />

footings and garage are extra thick. Even though he had to<br />

relocate for a week, he was thrilled that his home didn’t<br />

take on a single drop of water when the Cedar River<br />

reached its second-highest crest in the city’s history.<br />

Warmth & Depth<br />

When it comes to style, Dr. Hanna wanted to maintain a<br />

sleek, yet warm space. A backdrop of grays and blacks<br />

receives pops of colorful art and plenty of texture.<br />

Dr. Hanna chose a few key pieces and worked with<br />

Jeff O’Brien of Focal Point Interiors to complete the look.<br />

First, Dr. Hanna chose Poggenpohl black lacquer cabinetry,<br />

which he found in Chicago along with light fixtures.<br />

“Jeff did the interior design for my previous home in<br />

Swisher, so he knew my tastes and knew what furniture<br />

I had,” he said.<br />

Mr. O’Brien helped him replace some oversized<br />

furnishings and chose flooring, tile, wallpaper, paint and<br />

fabrics to coordinate with the color scheme.<br />

“This space feels really warm and cozy,” Mr. O’Brien<br />

said. “It’s partly the depth of the color – the lights and<br />

darks. There’s enough warmth to the gray that it doesn’t<br />

give you that cold feeling.”<br />

The kitchen features everything a cook needs and<br />

more, including a built-in espresso and coffeemaker.<br />

Flip-up cabinets offer dimension and texture over the<br />

polished tile backsplash and quartz countertops. A<br />

cleverly updated lazy Susan makes the most of a corner<br />

cabinet. Dr. Hanna enjoys cooking in the space, taking<br />

advantage of the delivered meals-in-a-box to save time<br />

on shopping.<br />

Sleek Modifications<br />

The one space that Dr. Hanna modified from the original<br />

plan was the master suite. He had the floor plan<br />

changed to allow for a tiled shower. Sliding doors separate<br />

the bath and bedroom. He also found a ventless<br />

hanging fireplace for the corner.<br />

A guest bath and two bedrooms round out the third<br />

level. One bedroom is a dedicated guest suite, while the<br />

other serves several purposes. To make the space multifunctional,<br />

Dr. Hanna ordered an ingenious wall bed system<br />

from Resource Furnishings. It came complete with<br />

modular shelves and a desk that dives effortlessly under<br />

the bed as it descends from the wall. (See page 27.)<br />

“It came in 55 boxes,” he said. “It probably took me<br />

200 hours to put it all together.”<br />

The flexibility of the room is worth it, as his two sons,<br />

both in their 20s, can have their own rooms when they<br />

visit, while Dr. Hanna has a functional office and workout<br />

room the rest of the time.<br />

He could not be happier with his space or choice of<br />

neighborhood.<br />

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LUREOF THE CITY 23


HIGH DESIGN SPACES<br />

Retreat with a View<br />

Iowa couple finds a fresh retreat in Park@201<br />

BY RUTH PAARMANN PHOTOS BY BRIAN DRAEGER<br />

Sometimes, a small space with<br />

incredible views is all you need.<br />

Just ask Kathy and David Gimer.<br />

Their condo in Park@201, in the<br />

beating heart of Iowa City,<br />

brings them more enjoyment<br />

than they ever expected. ><br />

An open concept provides the perfect backdrop<br />

for stylish and comfortable furnishings and rugs.


David and Kathy Gimer.


PAGE 26<br />

LEFT: Kathy Gimer<br />

ensured that reading<br />

nooks were available<br />

in the unit and on<br />

the balcony. RIGHT:<br />

Windows and natural<br />

light are key features<br />

of every home in<br />

Park@201. BELOW: A<br />

pop of fresh apple<br />

green lights up a<br />

feature wall.<br />

PAGE 27<br />

The Gimers’ unit<br />

provides fabulous<br />

sunset views from the<br />

unit and its balcony.<br />

26 LUREOF THE CITY


“In 2013, we talked about investing in real estate somewhere<br />

– either down south or out west,” said David, who<br />

has a dental practice in Iowa Falls and also serves as an<br />

adjunct instructor at the University of Iowa College of<br />

Dentistry.<br />

“Through conversation with friends and peers, we<br />

found out about a new development in downtown Iowa<br />

City. We met with the developer, Marc Moen, to discuss<br />

Park@201, and it sounded like a good investment opportunity.<br />

It represented a place that we could use rather than<br />

one that was far away.”<br />

Dr. Gimer teaches once a week at the dental school, so<br />

their unit serves as a landing pad for work and play. The<br />

couple met during dental school, and their kids now have<br />

families of their own. As lifelong Hawkeye fans, they hold<br />

season tickets to football and basketball games. Dr. Gimer<br />

also attends wrestling matches and baseball games.<br />

“It enables us to come and go freely, depending on my<br />

work schedule and what university events might be taking<br />

place. If we want to do something with friends, we can stay<br />

over and do that,” he said.<br />

Fresh Outlook<br />

Their Iowa City home bears a contrast to their home base<br />

in Iowa Falls, which they built in 1995. In Iowa Falls, they<br />

have 2.5 acres and an open, yet woodsy, setting for their<br />

home, which offers 1,800 square feet on the main level. In<br />

Iowa City, they embrace a hotel suite-feel several stories<br />

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LUREOF THE CITY 27


TOP: The master suite opens<br />

directly to the balcony. ABOVE:<br />

A glass shower enclosure shows<br />

off a beautiful tile shower.<br />

of windows in the living room.<br />

“It’s a place we use as a retreat from the week. We love to<br />

come to Iowa City and just relax,” Mrs. Gimer said.<br />

To achieve a fresh feel, they painted one wall a shade<br />

of green apple and added wallpaper in the bedroom for<br />

texture and warmth. Mrs. Gimer worked with Luxe Interiors<br />

in Coralville to furnish it with clean-lined chairs, glass tables<br />

and comfy rugs.<br />

The appliances, cabinetry and window treatments were<br />

preselected, but the couple loved the choices. They made<br />

one upgrade – to Corian countertops, which are easy to care<br />

for and look perfect in the unit’s modern setting.<br />

In January, the couple started their third year in<br />

Park@201. The couple each cite different favorite aspects of<br />

their retreat.<br />

“I like the vibrancy of the Ped Mall. It wasn’t there when<br />

we were in dental school,” Mrs. Gimer said. “I’ve also been<br />

really surprised when we take walks around the campus. I<br />

really enjoy exploring around the Union and river. We find<br />

places we’ve never seen.”<br />

“For me, I really enjoy the view,” Dr. Gimer said. “The ability<br />

to look out over downtown and the Ped Mall is relaxing.<br />

We’ve been watching the construction of the College of Music<br />

and the hotel being built to the east of it. The constant activity<br />

in the downtown area is great. It’s upbeat and progressive.”<br />

A balcony allows them to spend time outside, usually in<br />

the evening in the fall. Mrs. Gimer also likes to read there<br />

during pleasant spring days.<br />

As part-time residents, they appreciate how easy to is to<br />

come and go. They credit Mr. Moen for being readily available<br />

as a property manager.<br />

“We’re landlords at home ourselves, so we appreciate<br />

how helpful he has been with questions and if we need him<br />

to check on things,” Dr. Gimer said. “We feel very rewarded.<br />

We think it turned out to be a good decision. And we’re<br />

proud to have invested in downtown Iowa City.” |<br />

28 LUREOF THE CITY


IN PERSON<br />

here’s an ‘odd couple’ dynamic<br />

between developers Blaine Thomas<br />

and Randy Miller that could very<br />

well be the secret ingredient in the success<br />

of their development, 808 on Fifth.<br />

Located in the heart of Coralville, just<br />

north of the busy Coralville Strip and a few<br />

blocks down from the city’s Center for the<br />

Performing Arts, 808 on Fifth has grown<br />

steadily since its first building opened in<br />

2015, expanding to two buildings along<br />

leafy Fifth Street, with two more under<br />

construction and a fifth being planned.<br />

There is now a waiting list for the<br />

development’s 200-plus apartment units,<br />

and its 40,000 square feet of retail space<br />

has filled up quickly with Mr. Thomas’<br />

friends and associates – each one of them<br />

seemingly drawn by his magnetic presence,<br />

frenetic pace, and vision of creating<br />

a high-end yet welcoming development in<br />

the heart of the city.<br />

“I would like to call this a development<br />

for everybody,” Mr. Thomas said over coffee<br />

at Tip Top Cakes, one of the first commercial<br />

tenants at 808. “We talk about price<br />

points on menus before people come in.<br />

We talk about the cost of a haircut. Is it<br />

affordable to the masses?”<br />

The development is now home to a<br />

diverse cast of small businesses, including<br />

a florist, a salon, a gym, a chiropractor and<br />

realty offices. Each one has been recruited<br />

and selected by Mr. Thomas for their<br />

appeal and ability to complement the<br />

growing Fifth Street corridor.<br />

“If the commercial businesses in this<br />

development don’t serve the community<br />

and the residents upstairs, they aren’t coming,”<br />

he said.<br />

Indeed, Mr. Thomas prides himself on<br />

his hands-on nature, saying that he knows<br />

“every single person who moves in the<br />

building,” and proving it in conversations<br />

with tenants, during which he floats effortlessly<br />

between questions about family to<br />

furniture arrangements. He has set a high<br />

bar for 808 on Fifth and expects a lot of its<br />

businesses, but also works to ensure their<br />

success, whether by helping with buildouts<br />

or offering regular – often unvarnished<br />

– feedback.<br />

“We argued about everything in [Tip<br />

Top Cakes] to make it the best it can be,” he<br />

recalled. “Stuff like the sign being crooked<br />

or tape on the windows, that just drives me<br />

nuts. And I don’t own the business, but I<br />

want it to be the best it can be.” > PAGE 38<br />

Blaine Thomas<br />

and Randy Miller<br />

Coralville’s dynamic duo brings an urban<br />

mindset to the center of the city<br />

BY ADAM MOORE PHOTO BY SHUVA RAHIM<br />

Blaine Thomas (left) and Randy Miller<br />

stand outside their offices at 808 on Fifth.<br />

LUREOF THE CITY 29


ADAPTIVE REUSE<br />

Mott Lofts: Where Past & Present Meet<br />

BY RUTH PAARMANN PHOTOS BY BRIAN DRAEGER<br />

Back in 1902, the Iowa<br />

Wind Mill & Pump Co.<br />

made and housed its<br />

wares in several facilities<br />

on the west bank of<br />

the Cedar River. One<br />

structure remains: the<br />

main brick building, which<br />

was labeled “Mott Inc.”<br />

in the 1990s. In 2012, the<br />

building was placed on<br />

the National Register of<br />

Historic Places.<br />

The previous owner, Linn County, used it for storage and<br />

debated using the land for other purposes following the<br />

flood of 2008. But the county decided to sell, and Hobart<br />

Historic Restoration saw the value in the sturdy structure.<br />

“My husband and I always liked the building, especially<br />

the setting on the river. We admired it for years before the<br />

opportunity came along to work on it,” said owner and<br />

project manager B.J. Hobart.<br />

The company made plans to convert it to a mixed-use<br />

building, completing its residential apartment units in<br />

2016. According to Casey Dunagan, property manager, all<br />

units were occupied by July.<br />

“Several of our residents work at Rockwell or Transamerica,<br />

and some of them travel a lot,” said Mr. Dunagan.<br />

He noted that many of them relocated to Cedar Rapids<br />

from out of state, and most are young professionals in<br />

their 20s and 30s.<br />

The apartments feature similar layouts with wood-look<br />

flooring, stone counters and open floor plans. Most units<br />

offer one bedroom, while four are two-bedroom units.<br />

Residents must agree to respect the brick walls and beams<br />

that add historic character and value to the building, Mr.<br />

Dunagan noted.<br />

The lobby features exposed beams, pulleys and photos<br />

of the building. Residents can use the elevator, but many<br />

opt for the rustic restored staircase.<br />

While the building stands close to a number of downtown<br />

gyms, a workout room was added in the basement for<br />

residents. Hobart also occupied a space for its maintenance<br />

shop to easily access the mowers, snow blowers and other<br />

equipment required to keep the property tidy.<br />

Outside, with its refreshed white lettering, the building<br />

is a prominent landmark on the river’s west bank. The<br />

brick structure was cleaned and tuck-pointed to secure the<br />

exterior. New custom double-hung wood windows took the<br />

place of old ones, but screens could not be > PAGE 39<br />

30 LUREOF THE CITY


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A typical one-bedroom unit in Mott Lofts<br />

provides an open concept kitchen and<br />

living area. Brick walls and original ceiling<br />

joists provide historic charm.<br />

PAGE 31<br />

The building’s original staircase has been<br />

preserved for the use of tenants.<br />

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LUREOF THE CITY 31


The Look of the City<br />

Keep up with the latest in urban design. Corridor designers<br />

offer their expertise on what’s hot for your home.<br />

LIGHTING<br />

Alex Von Ahsen, Phelan’s<br />

Lamps to ceiling fixtures are being influenced by<br />

the industrial look. In lamps, it’s industrial meets<br />

glam, with natural elements such as marble and<br />

agate mixed with brushed metal or acrylic. Mixed<br />

metals – brushed brass, gold and copper – or<br />

those metals mixed with black are also popular.<br />

TEXTILES Chris Gnade, Design Ranch<br />

Woven vinyl textiles give designers freedom to bring character to any interior, and in unexpected<br />

ways. Available in a range of weaves, they can add color, texture and even coordinate vertical<br />

surfaces with upholstery and floor coverings. Today’s textiles are durable and easy to clean and<br />

install. Chilewich wall coverings, shown here, are also environmentally sustainable products.<br />

32 LUREOF THE CITY


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STONE<br />

Lori Wiles, Lori Wiles Design<br />

Stone can create a huge architectural<br />

impact in a cost effective way. The<br />

Corridor offers excellent stone resources,<br />

and very light stone has recently become<br />

available in a variety of designs, making<br />

it easier than ever to incorporate in an<br />

interior design. We love to use it to make<br />

a statement in both traditional and<br />

contemporary spaces.<br />

Interiors Gifts Lifestyle<br />

LUREOF THE CITY 33


KITCHENS<br />

Devonna Wood, Cabinet Studio Inc.<br />

White and gray painted cabinets still dominate<br />

kitchen trends, while dark blue has become popular<br />

as an accent color for kitchen islands. Textured<br />

white oak and horizontal walnut have also grown<br />

in popularity. Custom hoods in wood, stainless steel<br />

and other metals, and backsplashes in slabs of<br />

stone and large tiles provide dramatic focal points.<br />

FLOORING<br />

Alex Von Ahsen, Phelan’s<br />

The preference continues for<br />

wood flooring in neutral gray<br />

stains, wide planks and a range<br />

of clean to distressed surfaces.<br />

The introduction of Luxury<br />

Vinyl Tile (LVT) has brought a<br />

durable, easy-maintenance<br />

product for use in commercial<br />

and residential spaces.<br />

34 LUREOF THE CITY


Randy Miller is honored<br />

to have represented the<br />

following area projects<br />

808 on 5th<br />

Mixed-Use Redevelopment in Coralville<br />

Big Grove Brewery<br />

Riverfront Crossings in Iowa City<br />

The Crossings<br />

at Riverfront Crossings<br />

Mixed-Use Redevelopment in Iowa City<br />

Mid-West America<br />

COMMERCIAL REALTY<br />

250 12th avenue suite 100 · coralville, iowa<br />

319.338.8909<br />

www.dwellhomefurnishings.com<br />

Randy Miller, BROKER/OWNER<br />

319-688-3000<br />

www.MWACR.com<br />

<br />

This could be your view every day!<br />

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Leasing Now!<br />

The Metropolitan is conveniently located across the street from<br />

the McGrath Amphitheater/downtown. The luxury apartments are<br />

spacious and have an open floor plan with private balconies. All<br />

rentals have river views and parking on-site included.<br />

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www.hobarthistoricrestoration.com<br />

LUREOF THE CITY 35


ORGANIZATION<br />

A national expert in minimalism<br />

offers tips for getting back to basics<br />

Rightsizing for the Next Chapter<br />

BY CINDY HADISH<br />

The business<br />

concept of<br />

rightsizing a<br />

company’s<br />

footprint through<br />

a proactive,<br />

strategic plan can<br />

apply to lifestyle<br />

choices as well.<br />

Baby boomers, born between 1946-1964, are heading into retirement at a rate of<br />

about 10,000 per day, with an increasing number of them moving from spacious<br />

homes in the suburbs to more compact homes in the city.<br />

Retirement or not, anyone debating a move could benefit from rightsizing their<br />

material footprint, by cutting through clutter and reorganizing their possessions.<br />

During a recent Professional Women’s Network event at the Cedar Rapids<br />

Marriott, Joshua Becker, founder of “Becoming Minimalist,” offered some strategies<br />

for living more simply that apply to all stages of life.<br />

Mr. Becker, author of “Clutterfree with Kids” and other best-sellers, is one of the<br />

leading voices of following a minimalist lifestyle with fewer possessions.<br />

“Simplicity brings balance, freedom and joy,” he writes on his blog. “When we<br />

begin to live simply and experience these benefits, we begin to ask the next question,<br />

‘Where else in my life can I remove distraction and simply focus on the essential?’”<br />

Some tips from Mr. Becker’s talk that can help in the rightsizing process:<br />

n Determine what you value and need in your life. Essential needs may<br />

vary greatly depending on that determination. Someone who plans to travel<br />

extensively, for example, would need different possessions compared to a<br />

person who has several pets or wants to stay at home to garden. “Ask yourself,<br />

‘what do I want my life to be about?’” Mr. Becker said. “It’s about value: what<br />

things do you need in order to do that.”<br />

n Start on the easiest, most lived-in areas. Mr. Becker began with his car;<br />

removing everything and saving only those things that were important, such as<br />

a pair of sunglasses and the vehicle manual.<br />

n Move room to room. Begin with the place in your home that already is the<br />

most organized, saving closets, the basement and garage, where clutter tends<br />

to accumulate, for last.<br />

n Focus on your own possessions. “It’s always easier to see someone else’s<br />

junk,” Mr. Becker said. “But you can’t start throwing out your spouse’s stuff or<br />

your kids’ stuff first.”<br />

n Stay on top of paper clutter by digitizing documents and photos.<br />

Unsubscribe to junk mail and handle the mail on a daily basis, immediately<br />

recycling what can be tossed and saving other items into a folder to be<br />

reviewed on a weekly basis.<br />

n Match cups, bowls, plates and silverware for better uniformity in stacking<br />

and storing. Donate those items that don’t match. If there is one souvenir cup<br />

or mug that is so important you can’t live without it, that’s perfectly fine. Just<br />

don’t keep five of them.<br />

n Get rid of guilt by donating to places that can benefit by reselling<br />

your items, including the Salvation Army and Goodwill, and look for other<br />

organizations that could use the items, as well, such as giving pots and pans and<br />

blankets to a refugee resettlement group and clothing to women’s shelters. |<br />

36 LUREOF THE CITY


Other tips to<br />

help with a<br />

move from<br />

Caring.com<br />

If it’s chipped, broken or<br />

stained, toss it. Charities<br />

don’t want nonworking<br />

Christmas lights,<br />

snagged clothes, lidless<br />

plastic Tupperware or<br />

any items they can’t sell.<br />

Consider bringing in<br />

the pros. Hire someone<br />

to hold an estate sale<br />

if you have a large<br />

number of items, such as<br />

furniture and dishware,<br />

that you’d like to sell.<br />

Don’t be shy about<br />

tossing replaceable<br />

items. Not worth<br />

moving, donating, or<br />

even conferring about:<br />

old spices, junk mail, old<br />

magazines, outdated<br />

medications, unused<br />

toiletries, plastic food<br />

containers, candles,<br />

stuffed toys (most<br />

charities won’t accept<br />

them) and the contents<br />

of the junk drawer (just<br />

hang onto change and<br />

spare keys).<br />

If there are several<br />

items of high value,<br />

consider an appraisal.<br />

Go through the entire<br />

house; the appraiser<br />

will only come out once<br />

and is more interested<br />

in relatively large lots.<br />

Auction houses, whose<br />

goal is to sell items at<br />

the best price, are<br />

better options than<br />

antique dealers, whose<br />

goal is to get items for<br />

the lowest price.<br />

If an item is meant to be<br />

a gift or legacy, plan to<br />

give it now, rather than<br />

moving or storing it.<br />

Innovative, space-saving furnishings can be a huge help in right<br />

sizing. Dr. George Hanna found this modular wall bed system<br />

through Resource Furnishings. The bed folds down, tucking the desk<br />

away. Shelving is part of the system, providing a cohesive look.<br />

LUREOF THE CITY 37


EMERSON FROM PAGE 16<br />

rebuilt the office space from scratch in order to restore an architectural<br />

gem to the city.<br />

Although historic preservation can be daunting, the state’s<br />

housing credits and historic tax credit program help make the<br />

challenges worthwhile.<br />

“I focus on downtown because it is such an important region for<br />

the city,” he said. “Plus, if I can take a crappy building and make it<br />

new and fresh again, it improves all of downtown. It has inherent<br />

benefits to the rest of my buildings and to downtown.”<br />

Changing With the Times<br />

Other obstacles he has encountered during his career include the<br />

changes in the banking industry and a struggle toward work-life<br />

balance. While he used to work day and night with his job as an<br />

architect and do the demolition on the side, he has become a better<br />

delegator, entrusting employees to keep him in check.<br />

“In the office and construction areas, I empower people extremely<br />

well so they buy into the project,” he said. “It saves me time.”<br />

Technology has also enabled him to have a more flexible work<br />

schedule, working from home in the mornings and evenings as<br />

needed, or even answering questions while on vacation.<br />

As of February, Mr. Emerson is working on seven projects that<br />

will result in approximately 147 residential units. These vary from<br />

32 efficiency and one-bedroom apartments in the Smulekoff’s<br />

building to new and historic townhomes in Kingston Pointe, the<br />

old ESC building, 323 Third St. and other developments.<br />

Mr. Emerson is excited about the way Smulekoff’s is evolving<br />

into a mixed-use development. He’s also exploring an innovative<br />

solar/green roof combination on this and two other buildings.<br />

While he prefers living near Center Point with his wife and two<br />

children on an acreage with woods and a pond, he appreciates the<br />

urban lifestyle.<br />

“The people who want to live downtown aren’t just people who<br />

work here,” he said, noting that a cross section of older and younger<br />

couples and professionals live in his buildings. “You can park<br />

your car and you don’t need to drive on weekends.” |<br />

Inside Tip Top Cakes, one of<br />

808 on Fifth’s first commercial<br />

tenants, and a popular<br />

meeting place for Mr. Thomas.<br />

808 FROM PAGE 29<br />

It’s that energy and dedication to detail that drew in Randy Miller,<br />

owner of Miller Monument and a longtime real estate investor<br />

and broker. Mr. Miller was introduced to Mr. Thomas by a mutual<br />

friend, and began doing some consulting work on the earliest<br />

stages of 808. Despite Mr. Miller’s preference against partnering<br />

on projects and the prospect of an early retirement on the horizon,<br />

the two hit it off and struck a partnership that continues to grow,<br />

just like their development.<br />

Mr. Miller, for his part, compared their partnership to TV’s “Odd<br />

Couple.” He serves as the opposing force to Mr. Thomas’ big dreams<br />

and boundless energy, preferring to work in the background and<br />

crunch numbers while Mr. Thomas does the gladhanding.<br />

“I’m 58 now, and I have a lot of patience,” Mr. Miller said of his partner.<br />

“I’m not sure how we would have done back when I was 30.”<br />

“Blaine likes to take an idea and run with it, and sometimes you<br />

can’t – you have to think about it,” he added. “But then again, that’s<br />

why the two of us get along so well. I’d be sluggish without him.”<br />

Mr. Thomas, 40, affectionately describes his partner as “the”<br />

leash that keeps him from chasing the next thing to flutter in front<br />

of his face, as well as his cheerleader, keeping him grounded in the<br />

realities of large-scale development.<br />

“When I’m talking about the numbers, the performance, the<br />

contractors, the timelines, the interest rates … who do I call? Randy,”<br />

he said. “Instead of [my] going and jumping off the Iowa River<br />

bridge, he pulls me back.”<br />

While Mr. Miller originally set a time limit on their partnership,<br />

pledging to retire after five years of work on 808, that now looks<br />

like a casualty of Mr. Thomas’ expanding vision. Plans are moving<br />

forward for the fifth building, which will be “loaded with commercial<br />

space,” according to Mr. Thomas, and the partners are working<br />

with the city to purchase three properties on 10th Avenue for<br />

future residential development. Mr. Miller also has his own plans<br />

in action, as the developer behind The Crossings development in<br />

Iowa City (see page 15).<br />

If Mr. Thomas has his way, 808 on Fifth will evolve into a central<br />

piece of Coralville’s emerging downtown, connecting the Plaza<br />

on Fifth building, the Watts Group’s Old Town development and<br />

reshaping 10th Avenue down to the strip.<br />

“I have to continue the mantra of a pedestrian development.<br />

This is downtown,” he said. “Is it going to keep going down Fifth<br />

Street? Of course it is. Is it going to go to the north? Of course. It’s<br />

just a matter of time.” |<br />

38 LUREOF THE CITY


Let us make your<br />

space extraordinary!<br />

Commercial and<br />

Residential Interior Design<br />

319.320.6971<br />

www.melanieolson.com<br />

A spacious lobby greets guests and residential and<br />

office tenants. It features historic pulleys and wood<br />

beams original to the Wind Mill & Pump Co. building.<br />

MOTTS LOFTS FROM PAGE 31<br />

used because the original windows had none.<br />

Functional additions include a parking lot and water retention<br />

basin, which is required in order to preserve water quality. In<br />

addition, a short black iron fence was added to deter geese that<br />

would walk up the banks of the Cedar River.<br />

Per Hobart’s original plans for the building, commercial leases<br />

are taking off in the lower level and main floor. Synergy Massage<br />

opened a studio in the lower level before the flood of 2016. Several<br />

businesses are on the docket for the rest of the available space<br />

on the main floor. An artisan jeweler plans a workshop there, and<br />

other professional services companies have expressed interest<br />

in the space. A yoga studio will occupy a bright, open space on<br />

the east side of the building, where the original, ornate safe door<br />

remains in place.<br />

The build-out for four businesses began in February, and most of<br />

the businesses are expected to occupy their new spaces this year. |<br />

FOCUSED ON<br />

BUILDING QUALITY<br />

Plaza on Fifth<br />

319.338.1125<br />

1310 Highland Court, Iowa City<br />

LUREOF THE CITY 39

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