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Icefloe - Centek

Icefloe - Centek

Icefloe - Centek

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Innehållsförteckning<br />

Företagspresentation ........................................................................................................................... 1<br />

Affärsidé ............................................................................................................................................. 1<br />

Bakgrund och organisation ............................................................................................................. 1<br />

Verksamhetsbeskrivning ................................................................................................................. 2<br />

Design av <strong>Icefloe</strong> .......................................................................................................................... 2<br />

Extern och intern analys ...................................................................................................................... 3<br />

Marknadsbeskrivning ....................................................................................................................... 3<br />

Väder och klimat ........................................................................................................................... 3<br />

Branschanalys ................................................................................................................................... 4<br />

Nulägesanalys ................................................................................................................................... 5<br />

Segmentgrupper ............................................................................................................................... 6<br />

Erbjudanden .................................................................................................................................... 6<br />

Strategival .......................................................................................................................................... 8<br />

Marknadsplanering ............................................................................................................................... 9<br />

Öppettider .......................................................................................................................................... 9<br />

Prissättning ...................................................................................................................................... 10<br />

Företagets drift ................................................................................................................................ 10<br />

Konceptutveckling............................................................................................................................... 11<br />

Tidplan .................................................................................................................................................. 11<br />

Ekonomisk bedömning ....................................................................................................................... 12<br />

Referenslista ........................................................................................................................................ 13<br />

Bilagor .................................................................................................................................................. 14<br />

Bilaga 1 - Intervjuer ........................................................................................................................ 14<br />

Bilaga 2 - Öppettider och arbetsschema ..................................................................................... 16<br />

Bilaga 3 - Startbudget .................................................................................................................... 17<br />

Bilaga 4 - Likviditetsbudget ........................................................................................................... 18<br />

Bilaga 5 - Budgeterad resultaträkning ......................................................................................... 19<br />

Bilaga 6 - Budgeterad balansräkning .......................................................................................... 20<br />

Bilaga 7 - Break-even analys ........................................................................................................ 21<br />

Bilaga 8 - Noter ............................................................................................................................... 25

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