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Sleep Tech July - August 2022

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www.sleeptechmagazine.com

July - August 2022


Contents

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8

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52

56

60

Turning ocean plastics into mattress textiles

Painkiller mattress fabric passed laboratory tests

successfully

Green product development at AGRO – the NEXT step

Kırayteks: We have a very large collection offering

customized solutions for every need.

Özen İplik: As a result of the fair, the share of Turkish

companies in the Middle East market will gradually

increase

Kozmos Tekstil: We have new investment plans in the

mattress sector

Smart Bed Market 2022

Elektroteks: The Middle East market is an attractive

market both for us and for other Turkish firms

BOR-SA: Our biggestaim is to promote our production

capability and products

Sable MakineCompany Partner Mustafa Çakır: We are

making completely home production

NewTech: We are developing new products offering

rational solutions for the changing needs of our

customers

Huzur Malzemecilik: Our duty is to bring new products in

the sector to our customers

Mavera Kimya: Innovation is an important cultural value

for us

Fillteks: We endeavor to constantly grow our business

“The strong demand and tight supply continue to put

upward pressure on industrial sector in Turkey”

C

O

N

T

E

N

T

S

62

66

76

78

82

92

94

98

104

108

114

116

124

128

130

Sefox: We can easily respond to versatile demands and high

standards

The world mattress industry meets in Istanbul: IBIA EXPO

Record trade volume between Turkey and the USA

Kimyapsan: Strong & Beyond

Do you need a box spring? When to skip it, box spring

alternatives and more

We aim to develop technologies that will reduce labor costs

ZebSprings: the Middle East will continue to be an attractive

market for Turkey

Feltturc: We want to continue our leadership in nonwovens

Gemba Makine: Our target is to provide quality service to our

customers

Durak Tekstil meets with US market at ISPA EXPO 2022

Doqu Home Purchasing Chief: Our desination is to be the

center of attraction of the middle east

ISPA EXPO 2022 Innovation and interaction at in-person

bedding industry event

India’s Mattresstech & Upholstery Supplies Expo (IME) opens

in Bengaluru

Lima Logistics is among Turkey’s Best Employers

What is latex? How is it used? What are its benefits?

INDEX ADS

Boyteks................................................ Back cover

Boyçelik..................................... Inside back cover

Form Sünger.................................. Front cover ear

Elektroteks..................................Inside front cover

Elektroteks...........................................................1

Aydın Tekstil..................................................... 2-3

Mert Makina..................................................... 4-5

Durak Tekstil........................................................7

Marshala Home....................................................9

Agro................................................................... 11

Nova Yay............................................................13

Kırayteks....................................................... 14-15

Fayteks......................................................... 18-19

Sefox..................................................................21

Dolphine Pack...............................................22-23

Robatech...........................................................25

Özen İplik...........................................................27

Bor-Sa Metal......................................................29

Moğul.................................................................33

Metal Matris................................................. 34-35

Osa Kimya..........................................................41

Gemba Makina.............................................42-43

İBİA.............................................................. 50-51

Armador....................................................... 54-55

Night Confort............................................... 60-61

Kimyapsan.........................................................65

Nefin Makina................................................ 66-67

NewTech Makina...........................................72-73

Marsteks....................................................... 74-75

Luda Yay............................................................77

Nerteks..............................................................79

Doqu..................................................................81

EMR Fermua......................................................83

Berfa..................................................................89

Microfiber..................................................... 94-95

Feltturc...............................................................94

Apex..................................................................99

MTT Makina.............................................. 102-103

Giz Grup...................................................104-105

Bedcovers.................................................108-109

Jakarteks......................................................... 111

Histeks............................................................. 113

Türke Fuar..................................................115-117

8 SleepTechJuly - August


Editor

Innovate or adapt

innovations to

grow

There is probably no one single industry which is

not suitable for innovations. Some may need or

deserve more but some do less. For decades,

the traditionally slow-moving mattress industry

innovated at its own pace. In fact, very large

portions of the population have not gotten to

sleep quickly, stayed asleep well, or woken up

easily. For something so fundamental to human

well-being, this has been a curious exception

to the rapid pace of innovation occurring in so

many other corners of the economy.

Industry giants have accelerated their studies

for innovation and they are betting that you will pay premium money for

significant improvements to your sleep. With the documented need for

sleep as well as an increasing number of people who aren’t getting the

correct amount of healthy sleep, it’s little wonder the business of sleep is

booming. In fact, innovations to help people sleep are a multimillion-dollar

industry.

Historically, you could either have soft comfort for easy sleep, or firm

support for better posture, but not both. Innovators are now breaking

that old proposition.

There are many of those innovators, inventing a hyper-elastic polymer

grid that stretches to support areas of pressure while cradling sleepers in

the mattress material, providing overall support which also conforms to

body shape while some other innovators are using more familiar gel tops

to mattresses to provide new cradling sensations. Air-conditioning stuffs

were developed for the construction of mattresses and cool ticking fabrics

were innovated to make sleep most pleasurable thing. Material and

component manufacturers helped to overall bedding industry. The last

decade witnessed many of these innovations. Companies who innovated

these or others which adapted them to their manufacturing lines have

become the most successful and proud brands.

Editor

Mehmet SÖZTUTAN

mehmet.soztutan@img.com.tr

Mehmet Soztutan

w w w . s l e e p t e c h m a g a z i n e . c o m

Publisher

ISTMAG

Magazin Gazetecilik Yayıncılık

İç ve Dış Ticaret Ltd. Şti.

Adına sahibi

H. Ferruh IŞIK

Managing Editor

(Responsible)

Mehmet SOZTUTAN

(mehmet.soztutan@img.com.tr)

Editorial Consultants

Assoc. Prof. Mehmet Ali OZBUDUN

Recep SAHIN

Omer Faruk GORUN

Furkan AKAR

Advertising Sales Manager

Omer Faruk GORUN

(omer.gorun@img.com.tr)

T: +90 224 211 44 50-51

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Foreign Relations Manager.

Ayca SARIOGLU

(ayca.sarioglu@img.com.tr)

Art Director

Tolga CAKMAKLI

(tolga.cakmakli@img.com.tr)

Technical Manager

Tayfun AYDIN

(tayfun.aydin@img.com.tr)

Web Developer

Emre YENER

(emre.yener@img.com.tr)

Finance Manager

Yusuf DEMIRKAZIK

(yusuf.demirkazik@img.com.tr)

Subscription

İsmail OZCELIK

(ismail.ozcelik@img.com.tr)

HEAD OFFICE

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10 SleepTechJuly - August


Profile

AGRO – the first innerspring

manufacturer with a fully circular

product portfolio

AGRO International, leading

manufacturer of innersprings

for the mattress and upholstery

industry, backs up its claim of being a

pioneer when it comes to sustainable

sleeping comfort. The company is the

world’s first innerspring manufacturer

now to offer a completely circular

product portfolio. All products from

its main production site in Bad Essen

/ Germany are made of components

– wire, fabric and adhesive – that can

completely return into the production

cycle.

The first fully C2C ready innerspring,

A.NEXT Uni – Pocket PES, has been

introduced to the market by AGRO

in 2020. This awarded state-of-theart

innerspring consists of fabric

and adhesive made of Polyester.

AGRO’s green ambitions have been

underlined by introducing another

two circular solutions in 2022:

A.NEXT Uni – Pocket PP and

the recycling-based solution

A.NEXT Arise.

Due to the positive feedback of

customers and the company’s

own vision of propelling circular

economy forward, AGRO has

taken enormous efforts during the

12 SleepTechJuly - August

last months. The entire product

portfolio has been developed

into the AGRO Uni design.

This means: the customer is

no longer limited to single

products, but each of the

AGRO innersprings from the

Bad Essen site is suited to

produce circular mattresses.

“This step has been another milestone

to us”, CEO Dominik Meyer says. “By

replacing our conventional formulation

of adhesive by an innovative PPbased

one, a major project has been

completed. This brand new adhesive

formulation has been developed

in

cooperation with

an expert and

adjusted to the

AGRO products

and machinery. The

result are sustainable

solutions that are

affordable and even

suited for the high volume

market.”

This work has also being

recognized externally: In

June, AGRO received

the German Award for

Sustainability Projects* for

the second time in a row for the

development of the circular pocket

innerspring based on PP (A.NEXT Uni

– Pocket PP). And the development

never stands still: “We continue refining

the details. At the same time, there are

further pioneering green projects to

follow. We are working together with

our customers on solutions for mattress

recycling. And we are constantly

refining the recycling process for our

production waste to complete a circular

economy on company level.”

AGRO is persuaded that

investing in circular economy is

investing in the future. “More and

more, the consumers are sensitive to

the environmental issue. And if this is

not enough, legislative demands will

force the industry to re-think.”

*from “Deutsches Institut für Servicequalität”

(DISQ), the news channel N-TV and the business

magazine “DUP Unternehmermagazin”


HANDS UP

FOR SUSTAINABLE

SLEEPING COMFORT

AGRO’s portfolio is fully circular now –

what does this mean?

AGRO is the world’s first innerspring manufacturer to

offer exclusively products, whose components – wire,

fabric and adhesive – can completely return into the

production cycle. Our pocket innersprings are classified

in two different material technologies (PES and PP),

which have both been awarded due to their pioneering

approach.

What about existing pocket innerspring products?

In our conventional pocket innersprings (PP-based

fabric), an innovative PP-based adhesive has replaced

the conventional formulation. In addition, we offer

products with already recycled PP-based fabric

(A.NEXT Arise) and a PES-based solution.

What does this mean for the customers?

You get the product you are familiar with –

at even improved quality. And by using AGRO’s circular

innersprings, you are optimally prepared for the

circular economy to come, including corresponding

legislative demands. This step is the greatest

opportunity for all parties involved – including the

environment.

next.agro.eu

AGRO International GmbH & Co. KG

Senfdamm 21 · 49152 Bad Essen / Germany

Phone +49 5472 9420-0 · info@agro.eu · www.agro.eu


Profile

For a Livable World,

Nature-friendly Packaging:

Green Steel Wire

We are aiming to get our energy from nature

Nova is an “Environmentally

Friendly” organization, which

complies with national and

international requirements and has ISO

50001 Energy management system

that is applicable at international level.

With this standard; we provide

● to reduce energy expenditures by

managing energy consumption with a

systematic approach,

● to use resources effectively and

productively,

● to protect environment,

● to decrease carbon emission.

We started working on solar energy

system (SES) for electricity production

and began to work on installing 4.1Mw

solar panels on the roof of our factory.

We took a big step to get our energy

from nature. With wire baskets up to

1000 kg, we are reducing labor costs

during insertion into the machine.

Thanks to the more winding advantage

of pressed coiled wire in the same

volume, we are offering more products

than normal coils by saving storage

space. Due to the strong winding

technology, the pressed wire is stronger

against distortion and unraveling.

So, it provides a permanent solution

against problems that may occur

during use, storage and transportation.

Thanks to the anti-wear feature of

the new packaging, we are increasing

its durability and minimize wear with its

strong structure. We are strengthening

our environmentally friendly policy

by saving time and disposal costs in

the recycling section due to unused

cardboard cores. With the packaging

solutions we develop, we are supporting

the creation of ‘less waste’ and we

are minimizing waste generation by

using polyethylene packaging material

Nova Deputy General Manager

Murat Zengin: For the sake of

sustainability, we continue to

develop projects that reduce

carbon emissions by using

renewable energy sources in all

our production processes.

in all the products we produce. Instead

of increasing the amount of waste

with the use of cardboard cores in the

packaging of steel wires, we prevent

the use of cardboard cores, thanks to

the pressing and strapping process

we have developed, and prevent 1000

trees from being cut down per year.

For a cleaner and healthier environment,

we are continuing our projects

and investments reducing carbon

emissions in our production processes.

14 SleepTechJuly - August


view

IN THE LIGHT OF

DEVELOPMENTS IN THE WORLD

TEXTILE AND MATTRESSs SECTOR

IN TURKEY

By Recep Kezik, General Manager of Comfytex

Before carrying out the evaluation about the future of the textile and mattress

sector in Turkey, let’s analyze the place of Turkey and its position in its geography

in the light of developments in the world.

As you know, the most important

factors determining the wealth

of countries in the world are that

countries have energy resources or

access and dominate energy resources

outside their own countries.

Today, there are mainly four power

centers that are directing world trade

with economy, technology and defense

industry skills. These are respectively

the United States of America,

the People’s Republic of China, the EU

(Mainly England, France, and Germany)

and Russia. The purpose of these

four power centers is to be a monolithic

power in the world and to dominate

other countries with the opportunities

they hold. So, what is happening in

the struggle for hegemony today and

what commercial advantages does

this bring for Turkey? Let’s take a look

here.

VIEW

As we followed from the world media,

the USA, as the superpower of

the world, was managing all trade

channels and energy resources by

using the military means it has, and

was controlling the world economy by

ensuring the energy trade in the world

to be carried out with its own currency,

the American dollar after the Second

World War. Especially with the disintegration

of the USSR, it has continued

this situation for a long time as a

stand-alone power. But, that especially

Russia has started to sell its natural

18 SleepTechJuly - August

gas resources to Europe and Asia, and

that it revealed its claim to be hegemony

coming from its history by regaining

its economy, and at the same time the

attacks that China, which has been

quietly gaining strength as the world’s

cheap labor and production base

for years, did at the technology and

defense industry in the last 20 years,

have ended the USA’s claim to be a

power alone.

Since the USA which is aware of this,

know that it is not possible to directly

conflict with Russia and China that

are the nuclear powers, has been also

trying to keep the balance of power

under its control by carrying out

policies that will prevent both countries

from trading economically and ensure

them to fight the surrounding countries

that have conflicts of interest to fight.

With the Covid-19 epidemic and the

international pandemic problem, that

the USA imposed the import duties on

the Chinese government, and that the

USA, which controls the world maritime

transport, especially carried out

the policies that will increase the freight

prices, and thus that it tries to cause

the export of Chine to be lost are

the most concrete indicators of this.

Concordantly, the actions increasing

the tension between China and Taiwan

are also the result of the US’s policy of

being the only power. With this action,

in the simplest sense, it aims to shift

the trade in China to other countries

of the world in parts and thus to cease

the threat.

We see that the USA is trying to do for

Russia the same as what it is trying to

do for China. Russia, which met especially

the energy needs of Europe in a

significant amount before the Ukraine

War, recovered rapidly both in the

arms industry and trade and increased

its commercial momentum and

military activities in the Mediterranean

and African countries. EU countries

especially Germany and France, which

met their security needs with NATO

started to define Russia as a trade

partner rather than a threat. While this

increasing unity in energy and food

supply strengthened Russia, it caused

a decrease in arms sales of the USA to

EU countries due to the perception of

the security threat of Russia and in its

control power over EU countries. This

situation caused the idea of establishing

an EU army, France led, to be on

the agenda. That the French leader

stated that “it was brain dead” for the

US-controlled NATO armed force was

the most prominent expression of the

thought.

In this situation, that the USA provoked

Russia and Ukraine for war

strengthened that European Union

members perceived Russia as a

threat. On the pretext of war like the

USA is trying to do to China, it forces


oth itself and all world countries,

especially the EU, to stop trade with

Russia in order to break Russia’s economic

power. For this purpose, Russia

was removed from the international

payment system, Russian assets

and bank accounts were confiscated

in Europe and the USA, and even

practices from sports competitions

to artistic activities to support Russophobe

in order to strengthen social

segregation have been executed. In

that case, while Russia lost its claim to

be a monolithic power due to the war

conditions, and the countries, having

a rising threat perception, transferred

their budgets to the defense industry,

the USA took the EU under control

with security concerns, forced Russia

into economic collapse in the war

and embargo points, and sold a large

amount of weapons to the parties and

became winner in the process.

While this power struggle in the world

is bringing blood, tears and economic

deprivation to humanity and some

countries, it opens a gate of opportunity

for some countries and societies.

We know the positive effect of the

economic struggle of the USA and the

EU with China on Turkey, according

to the export figures for the period of

January-May 2022. The export figures,

which were around 80 billion dollars

in the first five months by years, have

exceeded 102 billion dollars in the first

five months of 2022, and this increase

is like this when there is an international

slowdown in foreign markets

and a contraction due to international

inflation. We explained the cause and

effect relationship of this increase

within the framework of the concept of

power struggle.

Another positive macro-scale effect

to be seen in the Turkish economy

expected in the next period will be the

tendency to close the current account

deficit. It is obvious that the basic dynamic

of this will be met by the natural

gas and oil resources to be extracted

from our country’s borders, in addition

that EU will meet its natural gas and oil

needs from Azerbaijan and Turkmenistan

as a result of the pressure applied

to Russia, and the result of the Israel

and Arab gas will be transported to

Europe via Turkey.

Along with these conditions, we

mentioned, we also feel the effects of

high inflation and global trade recession

in the world and in Turkey as the

cost of living, the decrease in people’s

purchasing power, and the difficulty in

accessing money. Despite the negative

effects of inflation, the opportunities

made by the power struggle for Turkey

remain as a reality and they wait prudent

businessmen and managers who

will take advantage of this opportunity.

Speaking of prudent management,

this is similar to a pilot’s flight, the

foresights such as many indicators to

be followed for the flight, advanced

equipment for the comfort of the flight,

the skills to use them, perfect service

for the satisfaction of the customers,

etc. are formed by their presence and

synchronization. In each of our articles,

we will proceed by referring to one of

them.

Now that have realized the pending

possibilities for Turkey in the next period,

by looking at what’s going on in

the framework of this power struggle

in the world, let’s take a look at the

opportunities and significant ones in

the textile and mattress sector.

In our previous article, we mentioned

the influence of R&D studies

on obtaining value-added products,

this time let’s talk about the effect of

domestic and foreign fairs on trade.

The first move to be done in order

to evaluate the opportunities made

by macro struggles and cause them

to contribute to Turkey’s export and

development is to access the market

and reach the customer. As you know,

ISPA EXPO fair, which was held in

America in the past months, was an

important fair with the intense participation

of Turkish manufacturers and

the participation of many sectors and

international companies, where our

country’s Textile and Mattress products

were introduced to the American

and world markets. That the density

of Chinese companies has decreased

significantly at this fair and the trade

gap made is partially met by Turkish

manufacturers is a very important

opportunity for the development of our

country’s exports. Fairs such as Heimtextil,

Premiere Vision etc. held in European

countries and IBIA Expo Fair,

Recep Kezik

General Manager of Comfytex

recep.kezik@comfytex.com.tr

which will be held in our country in October

2022, are the most well-known

ones. IBIA Expo 2022 will be a good

start for those who do not have international

fair experience. It is expected

that many European firms will be both

visitors and exhibitors at the fair to be

held in Istanbul. I would like to end my

article here by citing the short dialogue

we had with the purchasing manager

of America’s second largest mattress

manufacturer a few months ago. In

Turkish terms, the moral of a story;

- Mr. Adam, Why are you shifting your

raw material needs from China mostly

to Turkey? You do not focus your

attention on Egypt, India and Pakistan,

especially Mexico. Are you determined

to transfer your supply channels from

China to other countries in the medium

and long term or is this a temporary

situation depending on freight prices?

- Mr. Recep, the quality of workmanship

in Turkey is higher than in other

countries, the production technologies

are old especially in Mexico,

and Turkey is rapidly investing in

new technological textile production

machines. The problem with China is a

supra-governmental problem, a policy

problem, even if presidents and rulers

change, fundamental suppression

will not, for this reason, we started to

distribute our supply channels and

investments to other world countries.

Hope it is useful, greetings.

SleepTechJuly - August

19


periscope

New technologies

in yarn production

NEW TECHNOLOGIES

IN YARN PRODUCTION

PERISCOPE

By Adnan Türker Özen Iplik Key Account Manager

While talking about the history of yarn, we

mentioned the developments in yarn production

systems and machines as in every

field. PC-controlled machines have taken their place

in yarn production as well as in every field.

It can be produced in a more uniform structure,

homogeneously and with minimum error. It is very

easy to adapt to the machines in which the yarn is

used. In addition to machines in yarn production, the

main developments are experienced in raw material

production processes.

Control or improvement in natural fibers can be done

in the physical production part. In synthetic fibers,

with the improvements in their chemical structures,

strength, elasticity, tensile, etc. properties have become

much easier to control than before, without the

need for additional processes.

Adding properties such as water repellency, fire

retardancy, antistatic to the yarns produced in the last

period, It has made it very easy to add features to the

products such as work safety, outdoor, home textile,

defense industry sectors. The developments in automotive,

furniture, bedding, packaging, fabric, sponge,

Adnan Türker

Özen Iplik Key Account Manager

leather and yarns have provided many advantages to

the manufacturers.

Apart from these, with the development of dye and

chemical additives, the colored yarns have some

different properties. In summary there is always a new

development in yarn production technologies as in all

areas of life.

22 SleepTechJuly - August

PERISCOPE


Profile

Pu foam compressing and packaging

machine to reduce economic costs

and environmental impact

In the last few years, the logistics

sector has been experiencing

some critical situation, due to

the suspension for the pandemic,

the post-pandemic recovery

and the geopolitical instability.

This translates into an increase in

the cost of shipping. Therefore,

optimizing shipments becomes

crucial.

Let’s consider the polyurethane

sector. The great advantage of

flexible PU Foam is that it can

be compressed. This gives PU

Foam producers the possibility to

increase the n° of items shipped

by using a compressing and

packaging machine. Let’s take into

consideration an “example” block

of 2x2x1.2 m, volume 4.8 m3,

density 30 kg /m3 and kPa 3.5.

On a standard truck it is possible

to load 12-13 uncompressed

24 SleepTechJuly - August


locks of this dimension, while on

a container 12.

WHICH SOLUTIONS DOES DOLPHIN

PACK PROPOSE?

We develop and produce several

machines for packing and compressing

PU Foam:

• / PELÈR, designed to vacuum

flat pack and compress PU

blocks, reducing the volume up to

75%*.

We can then load 40/42 blocks

on the truck, instead of 12.

• / LEVANTE, to compress

blocks and rolls in the form of a

roll, reducing the volume up to

81%*

We can load 50/55 blocks.

• / BURIAN, to compress first

in flat with a 35-micron PE LD

and then in roll using a 40-micron

stretch. This reduces packaging

costs and the volume up to 79%*.

We can load 46/48 blocks. *The

compression range depends on

the technical characteristics of

the polyurethane and its quality.

The compression % and must be

evaluated case by case.

Thanks to Dolphin Pack machines,

on a “sample shipment”

of 45 blocks of polyurethane, we

go from having to use 4 standard

trucks to using only 1, with a possible

economic saving of 70-75%.

GREATER EFFICIENCY AND

SUSTAINABILITY

Dolphin Pack’s packaging machines

also help reducing the

environmental impact of the

supply chain. The reduction in the

number of trucks or containers

means fewer tons of CO2 into

the environment. To conclude,

Dolphin Pack provides packaging

solutions that allow greater

automation and efficiency, space

and cost savings, and lower environmental

impact. To the benefit

of all.

MISTRAL 3B MT

DOUBLE

31.49”

86.61”

Flexible and adjustable

according your product

dimension!

One solution to pack all bedding furniture like BED BASES, BOXSPRING, HEADER AND FOOTER

WWW.DOLPHINPACK.NET


Fair

Sustainability drives sales:

Messe Frankfurt aiming for

€400 million

Messe Frankfurt is back

on the international trade

fair stage, including at its

Frankfurt base. Since April, they

have been able to hold events

without any restrictions whatsoever.

Despite the difficult economic

situation in financial years 2020

and 2021 owing to the pandemic,

the company continued to invest

and took important strategic

decisions for its future. In addition

to digitalization, Messe Frankfurt

is working to make its business

practices even more sustainable.

Speaking at the Corporate Press

Conference earlier today, Wolfgang

Marzin, President and Chief Executive

Officer of Messe Frankfurt,

was optimistic: “The high level of

interest in events held under the

Messe Frankfurt umbrella, both

in Germany and internationally,

permits us to look to the future

with confidence and optimism. If

everything goes according to plan,

if we are free to organize trade fairs

– and, in turn, if the event business

continues to return to normal –

we expect sales for the current

financial year to be more than

€400 million.” Messe Frankfurt has

had to contend with the challenges

of the pandemic over financial

years 2020 and 2021. Due to the

26 SleepTechJuly - August


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Fair

cancelled spring events, sales in

financial year 2021 (around €154

million) were even lower than in

financial year 2020 (2020: approx.

€257 million; 2019: approx. €736

million). Marzin: “By taking extensive

measures – with the active

support of our shareholders – we

succeeded in providing the Group

with sufficient liquidity.” As things

currently stand, this will keep

Messe Frankfurt fully financed until

the end of 2023. As the global

economy is faced with new conditions

and challenges, industry and

commerce have high expectations

of their sector platforms and new

perspectives. Over the past two

years, Messe Frankfurt has greatly

expanded its digital expertise both

in its company and at its events.

Customized formats were developed

for each sector and a content

mix of different communication

formats was geared towards

the relevant target groups.

SUSTAINABLE FOR FUTURE

GENERATIONS

The Messe Frankfurt Group is

continuing to drive forward sustainability

as a central pillar of its

corporate strategy and part of its

corporate DNA. As Wolfgang Marzin

emphasized: “Messe Frankfurt

pursues an integral sustainability

approach in our responsibility

towards the environment and as

a socially responsible company

with sustainable business practices.”

The Group, which has been

a member of UN Global Compact

– the world’s most important

initiative for sustainable corporate

management – since 2010,

has continued to lay important

groundwork for a green future

this year. With the Sustainability

Board, it set up a company body

that includes senior management

from different disciplines and that

drives forward sustainable development

at Messe Frankfurt – from

goals and measures to ultimate

implementation by the relevant

departments. As Wolfgang Marzin

explained: “We have defined areas

of activity and formalized them in

a Messe Frankfurt Sustainability

Governance Code. The Code is

based on the specifications of the

UN Global Compact and on the

accepted general standards with

regard to sustainability and climate

protection.” The Code will apply

for the entire Group. Marzin: “Our

company aims to generate profits

in a socially and environmentally

compatible way so that future generations

will be able to engage in

responsible business development

as well.”

SPACE AND CAPACITY FOR NEW

VENTURES

As Detlef Braun, Member of the

Executive Board of Messe Frank-

28 SleepTechJuly - August


Fair

furt, stressed: “Messe Frankfurt

believes that it is far better to be

active than passive. Our core

brands are assets with which we

generate growth. Every now and

then, we also need to undertake

some ‘hygiene measures’ to keep

our events healthy.” This also

involves parting company with

subject areas that have no future

in the sector and on the market, as

was decided in the case of Musikmesse

recently. The consumer

goods fairs at the company’s

Frankfurt base are being strategically

restructured. As of February

2023, Ambiente, Christmasworld

and Creativeworld will be grouped

together under one roof. Paperworld

will be merged with this

new format. Outside Germany, the

brand will be continued in Dubai,

India and China. Braun: “With this

reorientation, we are creating a

one-stop shop for the global consumer

goods ordering season –

the only one of its kind in the world

to date.” Messe Frankfurt rounds

off the physical events relating to

its consumer goods portfolio with

the digital products and services

from Nextrade and Conzoom

Solutions.

The powerhouse textile trio Techtextil,

Texprocess and Heimtextil

Summer Special was successfully

restarted at the company’s Frankfurt

base. With its flagship events

within the exhibition grounds and

the new Neonyt Lab – held as a

consumer event this year – and the

activities in the city during Frankfurt

Fashion Week, there have

been synergies that are unique

anywhere in the world. And these

synergies affect the processes

and products from the entire value

chain in the international textile

and fashion industry. With around

60 textile events in all, Messe

Frankfurt is helping to increase the

visibility of the UN’s Sustainable

Development Goals. As part of its

Texpertise network, the company

has been working closely together

with the Conscious Fashion and

Lifestyle Network and the United

Nations Office for Partnerships

since 2019.

Messe Frankfurt is expecting more

people to attend its Nordstil Summer

in early July than in the previous

year. Similarly, Automechanika

– which will be held between 3 and

17 September – is well on its way

back to a size befitting an international

event. An estimated 2,500

exhibiting companies are expected.

80 percent of manufacturers

are coming from outside Germany

30 SleepTechJuly - August


Fair

– including the most important key

accounts.

LOCATION INVESTMENTS

Uwe Behm, Member of the Executive

Board of Messe Frankfurt,

stressed: “Scientific studies have

shown that events can still be held

safely with state-of-the-art air-conditioning

technology, careful monitoring

and additional safety and

hygiene measures, even during

challenging pandemic times.

Together with RWTH Aachen and

Heinz Trox Wissenschafts gGmbH,

Messe Frankfurt conducted a

study on air quality in halls, which

demonstrated that the indoor air in

the tested halls was safe. Up until

the end of the year, Messe Frankfurt’s

event calendar in Frankfurt

and around the world is well filled

with both its own events and a

wide range of guest events. Behm:

“We can once again play host to

around 200 trade fairs, congresses

and other events in Frankfurt.

We will be opening our doors to a

major premiere in July with Eurobike,

the central platform for the

bike and future mobility universe.

This means that Frankfurt will be

a showcase for sustainable and

alternative mobility solutions for the

future. Due to the great demand,

the exhibition area around Hall 9.1

was expanded so that we have

around 150,000 square meters

of total exhibition space at our

disposal.” There are also major

events scheduled for next year, including

the Ball des Sports, which

is returning to the Festhalle after a

long break.

As Uwe Behm explains: “We are

investing in our diverse locations,

in a wide service portfolio and in

sustainability – this has long been

a constant necessity rather than

an optional extra. Thanks to its

flexible infrastructure, the Frankfurt

exhibition grounds can accommodate

several different events at the

same time. Behm also emphasized

that it had been the right decision

not to interrupt the construction

work on Hall 5 during the past

two pandemic years: “Within the

scope of our general contractor

agreement, it was possible to keep

costs under control; these are

not affected by the sudden rise in

construction prices either.” This

also means that construction work

on Hall 5 can be completed earlier

than planned. The hall will be going

into operation for the first time

in early February 2023 with the

spring trade fairs. Progress is also

being made with the construction

project around the Messeplatz entrance

and the Sparda Bank Tower

at the south side of the Frankfurt

exhibition grounds on Europaallee.

Once it has been completed

as planned in 2025, the Frankfurt

exhibition grounds will have a

four-story entrance on a surface

area of 5,000 square meters. This

will offer customers ideal connections

and reachability from the

south as well and will further optimize

its inner-city location, which is

unique the world over.

32 SleepTechJuly - August


Feryal Fermuar:

Fairs are the best opportunity

for companies to introduce

themselves

Feryal Fermuar Company Owner Akın Bebek shared policies of his firm on

production and export and his thoughts on fairs with Sleeptech magazine

Mr. Akın, while talking about

the importance of fairs in

the interview he gave to

our magazine, said “For me, the

fairs are the best opportunity for a

firm to promote its products, enter

new markets and introduce themselves”,

stated that the products

they produce have a 50% share in

the export item of the firm. Bebek,

linked the sustainability of their

success with business follow-up,

said the following on the topic, “In

my opinion, fairs are the best opportunities

for a firm to promote its

products, enter new markets and

introduce themselves.”

CAN YOU SHARE WITH US HOW

YOU CAME TO THESE DAYS AS A

STABLE FIRM HAVING 28 YEARS IN

THE SECTOR, AND THE SECRETS OF

YOUR SUCCESS?

Firstly, I should state that this is

not an easy. Like every corporate

firm, we came to these days by

going through very difficult ways.

Our success’s secret is to take

care of your business and to follow

it constantly. If you do not follow

your work in the textile sector, you

cannot be permanent so. Especially

the zipper sector needs a

very comprehensive follow-up. We

follow our work and have always

stood behind our product. Further-

SleepTechJuly - August

33


Profile

more, customer satisfaction and

timely delivery are among the most

important issues for us. That we

want to be a solution partner to

our customers, not just a supplier,

has always moved us to development.

YOU EMPLOY 100 PEOPLE IN AN

AREA OF 9000 SQUARE METERS

AND PRODUCE 40 MILLION METERS

PER YEAR. DO YOU HAVE ANY

THOUGHTS ON INCREASING YOUR

PRODUCTION ACTIVITIES, MAKING

NEW INVESTMENTS OR EXPANDING

YOUR EMPLOYMENT CAPACITY IN

THE COMING YEARS?

Like every corporate firm having a

vision for the future, we, of course,

have a growth target in the next

years. Of course, this will be a

controlled growth. We are increasing

our production capacity and

employment every year according

to the supply of the sector.

Do you plan to direct to different

areas in the mattress industry or

make investments in these areas?

We have recently made a big

investment in narrow weaving (piping)

and roving as a different field in

the mattress industry. We opened

a new factory having a closed area

of 7500 m2 and a total area of

18,000 m2.

CAN YOU MENTION YOUR EXPORT

CAPACITY, THE COUNTRIES IN

WHICH YOU ARE IN THE MARKET

AND YOUR SEARCH FOR NEW

MARKETS?

The narrow woven, zipper and

roving products we produce have

all the necessary documents and

certificates for export, and as of

today the share of exports in our

production is 50%. Of course, this

rate varies from time to time. We

have exports to the European market,

the Balkan market, and African

countries and we have targets

to enter the markets of overseas

countries in the future.

HOW DO YOU FIND THE EFFECT OF

FAIRS ON EXPORTS? WHICH FAIRS

DO YOU PARTICULARLY ATTEND OR

PLAN TO ATTEND?

For me, the fairs are the best

opportunities for a firm to promote

its products, enter new markets

and introduce themselves. But

this does not mean that there will

be a demand burst immediately

after participation in the fair. Just

as working with excitement and

energy while preparing for the fair,

the same should continue after the

end of the fair so that new customers

should not lose interest after

participating in the fair. Sometimes,

even the returns of the fairs, seeming

very negative, can occur after 2

or 3 years. The ones we especially

attend are European mattress

and home textile fairs, and we are

planning to participate in American

and the Far Eastern mattress and

home textile fairs in the future.

34 SleepTechJuly - August


Profile

Mert Makina:

We undertook to produce high

quality machines

Mehmet Demirok, Member of the Board of Mert Makina, told Sleeptech about

the unknown about the firm and its future goals.

Mr. Mehmet, expressing

that as a firm they have

30 years of industry experience

and that they undertook to

produce high quality machinery on

their side, also mentioned the R&D

studies they carry out. Demirok

gave the following statements in

his speech on the subject;

HOW MANY YEARS HAVE YOU BEEN

SERVING IN THIS SECTOR AS MERT

MAKINA? CAN YOU MENTION THE

ESTABLISHMENT STORY OF YOUR

COMPANY?

The brotherhood of my father

Yavuz Demirok and our partner

Mücahit Atağan goes back

to childhood years before they

became partners. Previously, they

were still serving the furniture

and mattress sector. And then,

they established a small firm by

seeing the gaps in the sector and

machinery. They left behind 30

years by setting their hearts on

this company they established and

working very hard. Thereafter, they

initially carried out their work in the

country. They decided to expand

abroad due to the fairs and our

increasing references. Now we

are representing Turkey with our

machines which are operating in

more than 105 countries.

38 SleepTechJuly - August


CAN YOU MENTION YOUR R&D AND

INNOVATION STUDIES YOU DID IN

MACHINE PRODUCTION?

We, as Mert Makina, undertook

to produce high quality machines

in accordance with today’s conditions.

For this reason, our strong

R&D team within our company

has been researching the machine

gaps in the sector and the developments

in the machines day and

night. Thanks to these researches

and our experience in the sector,

we are trying to offer new and

great contributing machines to our

customers.

WILL WE BE ABLE TO SEE YOUR

FIRM INVESTING IN OTHER AREAS

OF THE MATTRESS SECTOR IN THE

NEXT PERIOD?

As firm, our investments have

been continuing continuously.

We also have different investment

plans for the mattress sector in the

future.

WHICH COUNTRIES DO YOU EXPORT

TO? WILL YOU BE LOOKING FOR A

NEW MARKET? CAN YOU MENTION?

Now, the number of countries

to which we export machinery

has exceeded 105. Our biggest

export is the American market.

We are getting stronger day by

day thanks to our companies and

service points we have established

abroad. Of course, that we are

always looking for new markets

is continuing. In recent years, we

have gained more strength by

concentrating on the Asian market.

Our main goal is to provide the

best technical service and quality

machines all over the world. We

are determinedly continuing to

work for this.

HOW DO YOU FIND THE CURRENT

SITUATION OF TURKEY IN THE

MATTRESS SUB-INDUSTRY SECTOR?

Turkey is one of the leading countries

in the mattress sub-industry

sector in the world. This is due to

quality firms serving the mattress

sub-industry sector in our country.

I believe that we will come to a

much better position in this sector

as a country due to the high quality

products manufactured in Turkey.

SleepTechJuly - August

39


Profile

OSA Kimya:

Faster shipping, faster capacity

Orkun Ataman, owner of OSA Kimya, answered the unknowns about

production, export and R&D studies of OSA Kimya for Sleeptech magazine.

Ataman, speaking very assertively

about R&D studies,

stated that they used the

latest technology in their production

processes. Mr. Orkun, stating

that they always follow the agenda

in scientific understanding, said in

his statement on the subject; “Our

close contacts with cutting-edge

technology centers, countries

and scientists in the chemical

industry have increased, and our

common studies and researches

with them have been done due to

continuously mutual consultation.

We have been using the

scientific opportunities of

those centers including our

laboratories in line with the

interests of our customers

and our country.”

CAN YOU MENTION THE PRODUCTS

YOU HAVE MADE FOR THE

MATTRESS COMPONENTS

SECTOR AND THEIR

PROPERTIES?

On the basis of the final

product, we can

divide the mattress

sector into 3 sections

as base, headboard

and mattress.

Thanks to our rigid systems,

providing serious production

convenience and cost advantage

in headboards, our polyurethane

products that are wood-equivalent

have been gaining incredible

models and results. We are the

leader of the sector in this field

due to the preference and favor of

our producer customers.

The most efficient factor in the

sleep world, influencing daytime

work and social life performance

of the people, is their beds where

we spend an average of 8 hours.

We have been serving our mattress

producer customers with

our adhesives in this field.

In our integrated facilities having

the latest technology, we have

been offering adhesive solutions in

many areas in the furniture sector,

especially foam adhesive.

Our solvent-based hot-melt and

water-based glues, which are

environmentally friendly, odorless,

resistant to high humidity,

non-flammable, and have extra

high performance thanks

to fast and strong holding

properties, add savings, reli-

40 SleepTechJuly - August


ability and quality to our customers,

who are the manufacturers of

spring mattress, sponge mattress,

visco, latex mattress, package

spring mattress, roll pack and flat

pack mattress.

Our glues and products are being

manufactured from high quality

raw materials with many superior

and different state-of-the-art

production methods and system

formulas such as higher heat

resistance times, sufficient optimal

times to stay open.

The experience and opinion of

each of our manufacturers in the

mattress and furniture sector is

very important to us. We always

consult with them and give importance

to their advice. We are

happy to offer special solutions

to our customers according to

their needs and demands with our

strong innovation and production

technology.

DO YOU HAVE NEW INVESTMENTS

OR PLANS TO EXPAND YOUR

INVESTMENTS IN THE MATTRESS

COMPONENTS SECTOR?

We are constantly increasing our

production capacity and also

expanding and enlarging our

production areas, and constantly

updating and renewing our

technologies in order to reach the

increasing demand and innovations

in the sector,. We will give the

good news of our new factory and

production facilities to all our customers

in a short time in order to

provide faster shipping and larger

capacity service.

CAN YOU MENTION THE R&D AND

INNOVATION STUDIES YOU FOLLOW

FOR MATTRESS ADHESIVE?

Our country, which is one of the

few mattress manufacturers and

suppliers in the world, has become

a more important and larger producer

especially during and after

the pandemic. This requires new

country markets, new standards,

new technology and demands.

We are renewing and developing

the types and features of our

products accordingly, so that our

producers do not have any problems,

especially in the country’s

standards and demands in these

new markets. Our close contacts

with cutting-edge technology centers,

countries and scientists in the

chemical industry have increased,

and we are constantly working and

researching with them in mutual

consultation.

We are using the scientific facilities

of these centers including our

own laboratories in line with the

interests of our customers and our

country.

The producers can produce

without any problems and carry

SleepTechJuly - August

41


Profile

out their shipments and deliveries

without any worries for their

customers in Europe and the USA,

having a high standard of living.

CAN YOU MENTION THE

IMPORTANCE OF FAIRS FOR YOU

AND THE SECTOR? WHICH FAIRS

ARE YOU PLANNING TO ATTEND IN

NEXT PERIODS?

Unfortunately, the fairs were either

canceled or tried to virtually be

held with limited opportunities due

to the restriction of communication

and transportation in the world

during the pandemic process.

Even if communication has become

easier thanks to the Internet,

the conventional fairs have never

lost their importance for us on the

contrary, they have gained more

importance.

Fairs are places and occasions for

us to catch up, socialize and commune

with our customers, whom

we see as friends and solution

partners, and to introduce our new

products to them closely.

We are planning to participate in

many fairs both in our country and

in the global furniture sub-industry

and mattress sector.

DID YOU REACH THE CUSTOMER

POTENTIAL YOU EXPECTED AT THE

SLEEP EXPO MIDDLE EAST FAIR,

WHICH YOU ATTENDED RECENTLY?

As Osa Kımya, we had attended

this fair before and had good

memories. This year’s fair has also

exceeded our expectations and

it has been very productive and

positive for us in terms of meeting

with both our current customers

and our old customers.

The efficiency of our firm in the

region and the awareness of our

products have increased even

more thanks to this fair.

CAN YOU MENTION YOUR EXPORT

RANGE AND FOREIGN TRADE

MARKETING TACTICS?

Especially the importance and

amount of the bulky products

such as furniture, which have high

transport costs in the local production,

have increased very much at

economies and governments of

the countries due to the problems

and cost increases experienced in

the transportation sector.

The current conjuncture has

increased the need for raw materials

and semi-finished products

of furniture manufacturers in other

countries. This naturally gave us

the opportunity and chance to

serve more of our foreign customers

and export to them.

Our international sectoral experience

of years enables us to reach

customers in foreign countries

easily and to help them by knowing

their needs.

We will soon launch our new trade

projects in order to provide faster,

more reliable and more economical

service to customers in the foreign

market.

42 SleepTechJuly - August


News

The world mattress

industry meets in

Istanbul:

IBIA EXPO 2022

Turkey’s and the world’s leading mattress supply

industry and technology companies will come

together at the IBIA EXPO Fair, which is planned to be

held at the Istanbul Expo Center on 6-9 October 2022

IBIA EXPO 2022, which will host

over 200 leading companies and

manufacturers, plans to open its

doors to industry professionals with

thousands of visitors from target

buyer countries.

Bringing together thousands of

innovative products and technologies

that make up the components

of the mattress industry under the

same roof, IBIA EXPO aims to host

nearly 20 thousand domestic and

foreign buyers from 14 countries at

the Istanbul and to create a business

network between buyers and

manufacturers. IBIA EXPO, which

has the distinction of being the only

fair organized on mattress technologies

in Turkey; In addition to bringing

together mattress supply industry,

machinery and hardware manufacturers,

it also has the feature

of being an export platform that

exhibits the latest technologies and

innovative products.

INNOVATION

With all kinds of innovative changes

and transformations, the mattress

industry, in its most modern form,

is gaining even greater speed and

momentum with the latest technol-

46 SleepTechJuly - August


SleepTechJuly - August 47


News

ogies in mattress components. The

industry will be following all these

newly developed products and more

at IBIA EXPO.

TECHNOLOGY

With the increase in the need for

mass production of mattresses

thanks to the supply-demand situation

and technology in the mattress

industry, the needs of potential buyers

are fully met with these high-tech

machines, thanks to the fact that

IBIA EXPO brings together all kinds

of high quality and machine manufacturers.

DESIGN

While a quilting machine with an increased

capacity with a new design

can contribute to faster production

and your mattress to be ventilated

faster with its newly designed

ventilation capsule, a mattress with

an attractive design may be in high

demand. At IBIA EXPO, there are

new design products in the field of

machinery, equipment, or complementary

pillows and sleep products.

WHO CAN PARTICIPATE?

Mattress production machines; mattress

edge closing machines, single

head, double head and multi-needle

quilting machines, mattress packaging

machines, automatic roll pack

machines, side border machines,

sewing machines, spring pulling machines,

fiber preparation and mixing

machines, nonwoven - fiber prepa-

IBIA EXPO 2022,

which will host

over 200 leading

companies and

manufacturers,

plans to open its

doors to industry

professionals

with thousands of

visitors from target

buyer countries.

48 SleepTechJuly - August


ation machines, fiber back recovery

machines, pillow filling machines,

quilt machines, automatic glue line,

pillow press machines, automatic

mattress cover zipper sewing

machines. Bedding fabrics; Woven,

knitted bedding fabrics, side border

fabrics, plinth fabric, upholstery fabrics,

headboard fabrics and artificial

leathers. Spring and spring production

machines; Boney springs,

bundle spring, micro springs, wire

drawing machines, automatic bundle

spring coil machines, fully automatic

bundle spring typesetting machines,

bundle spring typesetting machines,

bonnel spring coil and typesetting

machines, spring winding machines.

SPONGES; SPONGE, VISCO, LATEX

AND GEL TECHNOLOGIES

Glue and Packaging materials:

solvent-based, water-based glues,

hotmelt guns.

Bed accessories; bed wicks, handles,

plinth feet, air capsules, fabric

and leather mattress labels, metal

accessories, zippers

Felt-fiber-Nanwoven; felts, natural

felts, synthetic and natural fibers,

nonwoven fabrics

Production materials; quilting yarn,

bed cover fabric yarn, shock absorbers,

mattress covers, movable

mechanisms, plinth frames

COMPLEMENTARY PRODUCTS;

PILLOWS, DUVETS, HOME TEXTILE

PRODUCTS, MATTRESSES, BED

BASES, HEADBOARDS AND

BEDSTEADS

IBIA EXPO 2022 Istanbul, where

private sector experts, bedding

industry purchasing authorities, mattress

manufacturers, pillow manufacturers,

quilt manufacturers, sleep

products manufacturers, component

exporters, prive label sleep product

manufacturers, bedding material

manufacturers, home textile manufacturers,

material companies, distributors,

agencies, companies that

want to get distributorship, professional

import and export companies,

designers, chambers of commerce

and sector institutions can come as

visitors, will open its doors to visitors

between 10:00-19:00 on 6-7-8-9

October. It is expected that many

participants from the Middle East,

Europe, USA, China, Russia, Africa,

the Balkans and Turkic Republics will

take part in the fair.

SleepTechJuly - August

49


Profile

VK Mattress Machinery:

Indian market is like

an undiscovered ocean

Recep Kütüklü, Sales Engineer of VK Mattress Machinery, shared his observations about

India Matresstech Fair with Sleeptech magazine.

Recep Kütüklü, speaking to

our magazine editor Furkan

Akar, stated that the fair became

very productive both for them

and for other Turkish firms.

MR. RECEP, HOW DID THE INDIA

MATRESSTECH FAIR GO FOR YOU?

HOW DID YOU PRODUCE AN EFFECT

AT THE FAIR AS VK MAKINE?

The fair has been very productive

for us. The mattress sector in the

Indian market is still at its beginner

level. For this reason, a high potential

market atmosphere prevails.

As VK Mattress Machinery, we

experienced a very successful fair

mainly for bonnell spring machines.

Especially these machines received

serious orders. All our orders are

confirmed. To reiterate, the fair was

really productive. The Indian market

is a very productive market. It has

a market potential that Turkish

firms should definitely take part in

and the Turkish mattress industry

should focus its attention on.

54 SleepTechJuly - August


ACCORDING TO YOUR IMPRESSIONS

FROM THE FAIR, WHAT KIND OF

CONTRIBUTIONS DID THE FAIR

HAVE TO THE TURKISH MATTRESS

INDUSTRY? CAN WE GET YOUR

OBSERVATIONS AND EVALUATIONS

ON THIS TOPIC?

Here are my impressions of it: it is

actually like an undiscovered ocean,

a virgin island. Mattress culture has

not yet formed and there is a mattress

culture in a very small area.

The most important point is that the

mattress has not yet become an

industry, and both India’s domestic

entrepreneurs and foreign investors

have not yet made a breakthrough

in this regard. If we evaluate this in

the long term, that even around 20

% -30% demand for mattresses is

generated means the production

of millions of mattresses and, of

course, the establishment of an

industry in that region. Because the

Turkish mattress sector is also a

very strong market, it will not have

any trouble to meet this demand

in India and Turkish companies

will have a serious presence in the

Indian market. We, as VK Mattress

Machinery, will continue to do whatever

we have to do in this regard,

as we have done for 15 years.

SleepTechJuly - August

55


Profile

Night Comfort Bedding

excels in custom design

As a successful exporting company operating in the component segment of the bedding

industry, the firm aims at supplying for the leading companies in the sector. Night

Comfort Bedding enables its consumers to make sales without wasting time with its

rapidly growing system and quality products.

As a mattress component

provider, Night Comfort Bedding

continues its activities

in Kayseri with its technological

production facilities and qualified

workforce. The company offers

great opportunities to its customers

and gathers many mattress

components under one roof. Night

Comfort Bedding, which prevents

its customers from losing time by

following many suppliers, gains the

appreciation of its consumers with

its economical price approach.

Combining quality with a wide

range of products, the company

helps its customers in all circumstances.

Night Comfort Bedding

gives great support to its experienced

team to make everything

easy in trading. The company,

which thinks that its customers

should focus only on their sales,

continues its production under the

best conditions. We received information

about the company’s vision

and export targets from General

Manager Atakan Turhan.

WHEN DID YOU START

PRODUCTION? YOU HAVE ALSO

STARTED OPERATIONS IN TURKEY.

I WOULD ALSO LIKE TO HEAR YOUR

VIEWS ON THIS SUBJECT.

As Night Comfort Bedding, we

started production activities in the

Netherlands about 18 years ago.

We already produce products such

as topper and mattress and offer

them to our customers in Europe.

Recently, the need for a cover has

increased and the industry’s demand

in this direction has also increased.

Therefore, we decided to

make an investment in Turkey. We

started our production activities in

Turkey with a focus on quality and

58 SleepTechJuly - August


export. The demand for roll pack

mattresses in the world mattress

market has also increased tremendously.

Due to the pandemic period,

people started to show great

interest in the washable covers.

Therefore, as a company, we want

to reflect our production experience

in Europe and our experience in

exports to our activities in Turkey.

WHAT DO YOU THINK ABOUT

E-COMMERCE? WHAT KIND OF

WORK DO YOU DO TO INCREASE

THE PRODUCT CAPACITIES OF YOUR

CUSTOMERS?

We started the production of mattress

cases, pillowcases, toppers

and mattress borders. In the near

future, this product range will continue

to increase. As we all know,

e-commerce is rapidly increasing its

share in sales channels. So, speed

is much more important now. Specially

for millennial; they do not go

to store, they just want to click and

get it. We think this will also create

a chance for some small businesses

to compete with sector leaders.

We offer our customers a faster

production phase to increase

their production capacity. We offer

our customers to get rid of many

production steps. Thanks to these

intermediate products we produce,

our customers increase their production

capacities very quickly.

SleepTechJuly - August

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Profile

HOW DID YOU DECIDE ON THE

PRODUCTION OF MATTRESS COVER?

WHAT ARE THE ADVANTAGES TO

WORK WITH YOU?

We all know that production

conditions have changed in many

countries. Logistics and supply are

now much more important than

the production phases. We do not

want our customers to waste time

with product design and R&D and

innovation processes. Therefore,

we started to manufacture sewn

products because we know we

will provide the best service. Let

our consumers focus only on their

earnings and have a happy sales

experience. This is what matters to

us. Our business partners supply

ready-made covers and meet their

fabric stock needs.

We offer our customers many alternatives

in design. Thus, our consumers

only need to decide. They

don’t need to worry about anything

else. We enable our customers to

get rid of labor and many machinery

investments too. We want our

customers to feel comfortable and

recommend that they leave the

sewn phases to us.

And last point and the most important

point is that our customers will

know the cost of each sewn. On

their own production they might

lose some points sometimes. You

know producing a mattress is not

a simple thing. They will have too

many inputs. Crunching the numbers

is a big deal sometimes. With

our products it will be much easier

to follow costs.

AS WE ALL KNOW PRODUCING

THESE TYPE OF PRODUCTS IS

REALLY A TOUGH JOB. HOW DO

YOU CONTROL YOUR QUALITY?

CAN YOU PLEASE TELL ME MORE

ABOUT YOUR QUALITY CONTROL

PROCESSES?

It’s the cutting, trimming, sewing,

labeling; making design. it’s detailed

work and you have to be careful to

60 SleepTechJuly - August


produce a cover. A zippered cover

is a lot more detailed to produce

than a regular mattress. We have

our checklist for each customer.

Nothing standard in our facility

about quality control. We also issue

a inspection report before loading.

So, the customers will know what

they will have. We think this will

makes our customer happy.

HOW DO YOU SUPPLY RAW

MATERIALS?

We act according to the wishes

of our customers in terms of raw

materials as in every other subject.

Wherever our customers direct

us, we move in that direction.

Therefore, our raw material supply

depends on our customer. Therefore,

whatever our customer wants,

we are there.

WHERE DO YOU EXPORT AND MAY I

KNOW YOUR PLAN FOR 2022?

As Night Comfort Bedding Turkey,

we are still a very new company.

We started our journey in the sector

with the target of 100% Export.

Although we are a new company,

we have now fully achieved our

target. We are very happy about

this situation and we managed to

satisfy our customers in a short

time. Our exports continue to European

countries such as Germany,

Belgium and the Netherlands, especially

United Kingdom and North

America. In 2022, we aim to further

expand these export channels. We

continue our work with great enthusiasm.

Therefore, we think that we

will easily reach our export target.

MAY I ASK YOU, WHY NIGHT

COMFORT BEDDING?

First of all, we guarantee our

partners with that they will get

what they have asked, on time. We

cannot offer like “we are providing

cheaper prices” but we can

guarantee them we are providing

best solution. We have wide design

range; shortly our design limited

with our customer imagination. We

also have FR solution too; we have

many ways to approach it. We give

our customers some new ideas

and help them develop great-looking

covers. That’s one of our

advantages. We also have invested

our machine lines to provide better

things to our customers. We are

able to produce high volume quilting

rolls, making flat and roll pack

packaging, thanks to new technology

machine lines.

FINALLY, WHAT ARE YOUR BIGGEST

GOALS IN THE INDUSTRY?

We, as Night Comfort Bedding,

have a very serious experience in

production. We know export very

well. Therefore, when our business

partners work with us, we guarantee

our export experience and

quality. We offer our customers the

most accurate product at the best

price. They have no doubts about

it. In addition, we are always in contact

with our customers due to the

products we produce. We have a

transparent and meticulous working

method. Our goal is to continue our

production under these conditions.

Our biggest goal is to offer the right

product and the best price. Thus,

we want to promote our products

to the whole world and continue

to be the supplier of the industry

leaders.

SleepTechJuly - August

61


Hekkehorst 16/18 7207 BN Zutphen

The Netherlands

Mimarsinan OSB Mh. 23 Cd. No:54

Melikgazi / Kayseri / TÜRKİYE

aturhan@nightcomfortbedding.com


Profile

İridere Kimya:

We are continuing on our way as

the leading company of the sector

with sound steps

T. Yoldaş Ercan, General Coordinator of İridere Kimya, gave an interview to Sleeptech

magazine on topics such as production, export and future vision of the firm.

While T. Yoldaş Ercan,

stating that Iridere Kimya

is one of the first hotmelt

producers in Turkey, was describing

the vision of the company,

said “We have a management style

which is known internationally platforms,

at world standards, following

technological innovations and

leading innovations, and taken as

an example by our colleagues. It

is our effort to gain the trust of our

customers and to make a chain

in which their expectations are

always met at the highest level by

giving service at the highest quality

and in the frame of standards in

the entire adhesive sector at home

and abroad.”

CAN YOU MENTION BACKGROUND

OF YOUR FIRM AND YOUR PROJECTS

YOU DID IN THE PAST?

İridere Kimya was established in

1998 and is one of Turkey’s first

domestic hot-melt producers. It

has become one of the leading

companies in its field with its belief

and determination since the day

it was founded. Today, our Proset

brand has become a well-known

and demanded brand in many

countries abroad as well as in the

country. In addition to its current

success in the market in the

hot-melt sector and its advancing

production in technology, we have

also taken a step into a new project

by establishing the plow system

in the rubber-based PSA hotmelt

field. In order to address to

our current customers and to the

adhesive sectors in a lot of fields,

we are making developments innovatively

with personnel, machinery,

production and a superior team

in R&D. We are continuing on our

way as the leading names of the

sector with sound steps by adding

new equipment and personnel to

64 SleepTechJuly - August


our growing family day by day.

COULD YOU BRIEFLY TELL THE

MISSION AND VISION OF YOUR

FIRM?

The high quality adhesives are

being produced for all kinds of sectors

such as paper and packaging,

printing and box closing, textile and

lamination, filters and automotive,

mattresses, baby diapers and sanitary

pads, carpet edge and label

sectors in particular furniture and

wood sector. We, as İridere Kimya

family, which is keeping customer

satisfaction at the forefront with the

variety of adhesives we produce,

always give service above the quality

standards, In this way, which we

continue with the formulations we

have and our customers, we are

aiming to reach more production

by expanding our export portfolio

with the latest investments. Our

firm works in accordance with the

requirements of ISO 9001:2015

standards, with Reach certificate,

Oeko-tex certificate, FDA number

CFR21.175.105 (adhesives)

structure. We aim to design and

produce the most suitable system

for the customer’s demands with

its functionality, aesthetics, safety

and price, and produce fast and

effective solutions to eliminate the

problems that may occur by keeping

customer satisfaction in the

foreground, and aim to increase

our competitive power without

compromising the principles of

customer satisfaction. We have a

management style that is known in

the international platforms, at world

standards, follows technological

innovations and pioneers innovations

and is taken as an example

by our colleagues. It is our effort

to gain the trust of our customers

Okcan Ercan - Factory manager | Fikret Öztürk - Company Owner | T. Yoldaş Ercan - General Coordinator

SleepTechJuly - August

65


Profile

and to make a chain in which their

expectations are always met at the

highest level by giving service at

the highest quality and in the frame

of standards in the entire adhesive

sector at home and abroad

CAN YOU MENTION YOUR R&D AND

LABORATORY STUDIES?

One of the most important supporting

functions of businesses is

research and development. Our

Production and Research and

Development (R&D) studies are

always fast and extremely solution-oriented,

according to the

customer satisfaction received.

According to the results obtained

from our state-of-the-art laboratory

devices by making routine controls

of the products to be put into production,

after approval stage, the

production is started with reliable

and sound steps. In order to make

the products more efficient, R&D

laboratory studies are carried out

and followed regularly. In any case,

as the R&D and P&D Team, we act

in cooperation by making strategic

plans with all the effort and

team strength in order to intervene

and take quick actions. As the

Iridere Family, our vision is always

to make high quality, sound and

sustainable production. With each

new day, new ones are added to

the studies, and work is continued

in order to address to different

sectors.

WHAT IS YOUR ANNUAL

PRODUCTION CAPACITY?

Our annual capacity is 13.000 tons

in our granule lines and 2.500 tons

in our PSA lines. We have a production

capacity of 3500 tons in

our newly established water-based

polyurethane lines.

WHICH COUNTRIES DO YOU EXPORT

TO?

The countries we export are respectively

USA, Germany, Azerbaijan,

Bulgaria, Algeria, Dubai,

France, South Africa, Croatia,

Spain, Israel, Kosovo, Poland,

Portugal, Russia, Serbia, Saudi

Arabia, Venezuela and Greece.

WHAT ARE YOUR INVESTMENT

PLANS IN THE SECOND HALF OF

2022?

As of the end of 2021, our PSA

hot-melt line, which we have

established, has started no to be

sufficient in capacity. Therefore,

the negotiations are being made

to add an additional PSA hot-melt

line until the end of 2022. Our

extensive research and studies are

continuing to give Distributorship

to more countries.

66 SleepTechJuly - August


Profile

The environment is not a

burden, but an indispensable

value for Durak Tekstil

Durak Tekstil, who takes pioneering steps to reduce the environmental

footprint of the textile industry, succeeded in turning into an eco-friendly

and sustainable brand with its investments.

Durak Tekstil, the leading

manufacturer of industrial

sewing and embroidery

threads, celebrates World Environment

Day with its successful

efforts to become a more sustainable

textile business. Durak Tekstil,

taking concrete steps in numerous

areas from raw material procurement

to more efficient use of natural

resources and energy in the

production process, from choosing

renewable and recyclable resources

to investments in reducing the

footprint on the environment, has

created its strategic plans for the

coming period as a sustainable

and environmentalist company.

Durak Tekstil Board Member and

Marketing Director Yiğit Durak

reminded that World Environment

Day has been celebrated since the

United Nations Conference on the

Human Environment in 1972 in

order to create global awareness

and take action on the environment.

Durak stated that Durak

Tekstil has a history of 50 years

and is one of the first companies

to take initiative in the field of environment

and sustainability said;

“The use of resources, production

processes and supply chain and

the serious negative effects of the

textile industry on the environment

have been talked about for

years. Significant developments

have been achieved in increasing

awareness and consumer demands

in this regard. Durak Tekstil,

as one of the leading industrial

sewing and embroidery thread

manufacturers in the sector, has

been proving that a greener textile

production is possible for a long

time with the sustainability strategy

it has prepared and implemented.

We are aware that our environmental

initiatives, beyond creating

additional costs for us, increase

our brand value with the responsibility

we undertake.”

PRODUCTION WITH THE

ENVIRONMENT, ECO-FRIENDLY

PRODUCTION

Durak Tekstil, exporting to more

than 75 countries on 5 continents,

fulfills the sustainability criteria and

environmental conditions in its

facilities both in Turkey and China.

70 SleepTechJuly - August


The company, founding an independent

Sustainability Committee

in house for these activities, not

only gains a more transparent

identity with the steps it takes, but

also creates more added value for

its customers’ final products.

Durak Tekstil has the International

Renewable Energy Certificate

(I-REC) as of 2021 and is a company

that uses 100% renewable

electrical energy in all its facilities.

Natural gas is another important

energy source in production for the

company. Durak Tekstil saves 100

thousand cubic meters of natural

gas annually thanks to its Waste

Water Energy Recovery Facility.

This corresponds to 25% of its

total natural gas consumption.

THE AMOUNT OF WATER REQUIRED

FOR PRODUCTION IS CONSTANTLY

BEING REDUCED

The most important point in the

protection of clean water resources

is to save water in industrial

production. Durak Tekstil uses

water intensively during the dyeing

phase in production and has

achieved a visible improvement

over the years with its investments.

The company used 50 liters of

water for 1 kg of thread dyeing

in 2015-16 and has managed to

reduce this amount to around 40

liters with its investments. Focusing

especially on increasing the

SleepTechJuly - August

71


Profile

RFT (Right First Time) ratio in the

dyehouse, the company carries

forward its target of regularly

reducing the amount of water and

chemicals used in production.

Durak Tekstil, in addition to reducing

the amount of clean water

used, also made the necessary

environmental investments to

release the water into nature after

use. The company releases the

wastewater to the sewers after it

reaches the required pH value with

the Purification Plant and continues

its efforts to reuse the wastewater

in the dyehouse and other

production processes.

NO PLACE FOR DANGEROUS

SUBSTANCES IN PRODUCTION!

Durak Tekstil responds to the

safety demands of its customers

with certificates showing that its

production processes and products

meet the necessary safety

standards for human health and

the environment. The company,

which cooperates with authorized

licensed companies regarding the

wastes generated during and after

production, successfully meets

the criteria determined in the

process controlled by the Ministry

of Environment, Urbanization and

Climate Change. Durak Tekstil’s

3-year Waste Management Plan

72 SleepTechJuly - August


was approved by the ministry and

the company received Zero Waste

Certificate in 2021. The Global

Organic Textile Standard (GOTS)

certificate, which is of great importance

in terms of product safety

and consumer comfort, is among

the documents presented by

Durak Tekstil to its customers.

RECYCLING AND SUSTAINABILITY

INCREASE THEIR IMPORTANCE

Yiğit Durak, emphasizing that

Durak Tekstil has a corporate

vision focused on the environment

and sustainability, noted

that they have demonstrated this

commitment with the international

initiatives and contracts they have

recently participated in. Durak stated

that they obtained the Global

Recycling Standard (GRS) certificate

at the beginning of 2022 and

explained that they documented

their threads are produced from

suitable recycled raw materials. He

concluded his words as follows;

“We have implemented the end-toend

sustainability criteria. That is

why we reduce our environmental

impact by using recycled polyester

(rPET) in addition to using virgin

raw materials. The environmental

impact of this becomes more

obvious when considering that approximately

30 plastic bottles are

used to produce 1 kg of recycled

thread. The UN Global Compact,

which we joined in 2022, is

the world’s largest sustainability

initiative. Our roadmap for the

environment and sustainability has

already been prepared and we are

strengthening our eco-friendly production

with firm steps, and we will

continue to add value to our brand

with our sustainability efforts.”

SleepTechJuly - August

73


Fair

Impulses for the future

living spaces

Climate protection and sustainable action in the manufacture of innovative products are

of central importance to consumers. With this way of thinking, interzum is embarking on

a new path by transforming from a content mover into a thought leader.

In 2023, interzum is once again

starting as the world’s leading

trade fair of the furniture supplier

and interior design industries! With

modern materials, outstanding

designs and exclusive innovations

in its luggage, the global industry

is once again meeting for a faceto-face

exchange in Cologne to

develop trends, find inspiration,

explore boundaries and design

the living spaces of tomorrow.

With its new claim of “shaping the

change”, interzum emphasises its

function as the provider of impulses

for the industry, with the goal of

redesigning the future together.

In the new way of thought of

interzum, leading trade fairs must

develop enormous power, extending

well beyond the presentation

of product innovations. They can

and must even more intensively

accentuate and discuss themes

that move society, like sustainability

and climate protection, and thus

advance the dialogue. In future, it

will become imperative for companies

to balance economic success

with social responsibility. Climate

protection and sustainable action

in the manufacture of innovative

products are of central importance

78 SleepTechJuly - August


Fair

to consumers. With this way of

thinking, interzum is embarking on

a new path by transforming from

a content mover into a thought

leader.

In this sense, the defining and

guiding principle of interzum 2023

will be “new ecology”, because

climate change is not going to

disappear from the global consciousness,

and we are reminded

of this almost daily by, for example,

droughts, periods of extreme

heat or storms. Global societal

movements like Fridays for Future

are making sustainable action the

foundation of a new identity. Sustainability

is a growing economic

factor. Themes like conserving

resources, smart materials, renewable

energies, re- and upcycling,

etc. are already tracing a development

leading toward many brand

companies seeing their future

home less in a particular assort-

80 SleepTechJuly - August


Q U I L T I N G / A N T I B A C T E R I A L / C O C O O N S / P O L Y

C O T T O N / P O L Y P O L Y / H I G H T E N A C I T Y C F P O L Y E S T E R

B O N D E D N Y L O N / E L A S T I C T H R E A D / P A R A A R A M I D . / F R


Fair

ment than in an attitude. The trade

fair in the coming year will offer

exhibitors and visitors of interzum

precisely the platform and community

that discusses these themes

and develops solutions together.

Even though interzum is redefining

its lead claim, the focus will also

still remain on global business under

changed basic conditions. This

is evidenced by an exhibitor diversity

that is so unique worldwide,

extending from Hettich, Häfele,

Blum and Vauth-Sagel through

Schattdecor, Impress, Egger, Finsa,

Kastamonu, Leggett & Platt /

Global Systems Group and Atlanta

Attachment to Dürkopp Adler,

among others. In this way, interzum

2023 creates a good foundation

for carrying on from the good

2019 event. With around 190,000

m² of exhibition area, the trade

fair at that time proved to be the

world’s largest display window for

surfaces, fittings, light and wood

materials, as well as components

for the production of upholstered

furniture. The event was also able

to considerably expand its international

reach in terms of both

exhibitors and visitors.

82 SleepTechJuly - August


Profile

Kırayteks:

We have a very large collection

offering customized solutions for

every need

Onur Kırayoğlu, Board Member of Kırayteks, spoke to Sleeptech magazine before

the Sleep Expo Middle East Fair.

Kırayoğlu, in the interview with

the editor of Sleeptech magazine

Furkan Akar, stated that he

predicts that the Sleep Expo Middle

East Fair will have positive effects,

directly or indirectly, on both the world

and the Turkish mattress industry.

Kırayoğlu expressed that they hope to

increase their awareness in the region

and to carry their sales to wider points

with the fair.

HOW DO YOU EXPECT THE SLEEP

EXPO MIDDLE EAST FAIR, WHICH

WILL BE HELD FOR THE 3RD TIME

THIS YEAR, TO HAVE AN INFLUENCE

ON THE TURKISH MATTRESS

SECTOR?

As it is known, the Middle East and

especially the Arab region have made

big developments in tourism in recent

years. This growth, which the centers

such as Dubai, Abu Dhabi, Jeddah

and Qatar led, had very positive results

for the Turkish furniture, mattress and

home textile industries. However, that

the pandemic process has lasted for

the last 2 years, and that the travel to

these regions is limited have caused

new and ongoing projects to slow

down and thus the commercial volume

to shrink.

In these days when we start to return

to the old normal days, the volume the

lodging industry will bring especially

with the revival of tourism, will give

speed to the Turkish mattress industry

again. This fair will bring together

important producers and tourism

professionals for the region at the right

time and at the same point. I think the

results will be positive for our sector.

WHAT ARE YOUR EXPECTATIONS

FROM THE SLEEP EXPO MIDDLE

EAST FAIR AS A FIRM?

We have a very large collection that

offers special solutions for all kinds of

uses and needs. With this fair, we will

have the chance to introduce our new

collections to our current customers

who have not had the chance to visit

us for a long time, and to all other

companies we will meet. First of all, we

hope to increase our awareness in the

region and to carry our sales to wider

points.

AFTER THE FAIR, WHAT KIND OF

AN INFLUENCE DO YOU EXPECT

TURKISH COMPANIES TO HAVE

IN THE MIDDLE EAST MARKET,

ESPECIALLY IN THE UAE?

Undoubtedly, Turkish companies have

a large share in the trade of textiles

and by-products in the region. All the

design and functional innovations in

the sector directly contribute to the

development of the region. As a result

of this fair, we can see that all the

innovations introduced to the market

started to be used in the region in a

short time.

84 SleepTechJuly - August


Profile

Common

address of mattress components:

Berfa Group

Berfa Group, including the production of many mattress components from fiber to glue,

from sponge to spring.

Berfa Group has offices all

over the world and work

with global mattress brands.

It always keeps the quality at the

highest level in line with customer

demands, indicated quality, timely

supply and capacity for the address

of sustainable trade. Berfa Group

works with the best brands in the

sector from many countries in the

global market.

STEEL WIRE & SPRING UNITS

Thanks to their superior sleep and

enhanced sitting comfort, the use

of Pocket Springs has lately been

on the rise. Pocket springs are

individually wrapped in non-woven

pockets and have independent

movement feature. Pocket springs

are available in barrel, cylinder or

other shapes to accommodate the

requested comfort. By using wires

with varying dimensions Boyçelik

is able to produce zoned pocket

spring units for enhanced regional

support.

Micro pocket springs support the

body at every point of contact

thereby providing an even more luxurious

sleep. Micro pocket spring

system is quickly becoming one of

the most preferred spring systems

by mattress manufacturers and are

86 SleepTechJuly - August


available in zone. The narrow spring

diameter allows more springs per

m² while the special honeycomb

arrangement makes better use of

space, both features that distinguish

the micro pocket spring from

other spring systems.

The Bonnell or open coil spring unit

is the cheapest and most ineffective

support unit you can get in a

mattress. It is a continuous piece

of wire that is twisted and coiled

to create a massive set of joined

crude springs. This results in a ‘one

size spring’ of sorts, which moves

as a mass piece.

Mattress, furniture, textile, automotive

and industrial spring manufacture

can choose from a wide

array of steel wire ranging from

1,20 mm to 5,00 mm diameter.

Manufacturing rolls that can vary

from 100 kg to 900 kg, and made

to meet required quality specifications.

Products are shipped with

core cardboard, steel strapped and

covered with special material to

protect from unfavorable external

conditions.

FELT

It is a filling material used in bed,

sofa, automotive and insulation industry.

It is produced using carding

machine, Cross Lapper, needling

and thermobond technology. These

technologies provide the desired

quality and strength.

Felts have extensive use in the

manufacturing of mattresses. They

are used to keep foam in its intact

position and work as a protective

material. In layered mattresses,

multiple felts are layered. The top

layer of felt always provides protection

to the mattresses.

NONWOVEN FABRICS

we can supply all kinds of color and

width non-woven fabric products

according to requirements of clients.

The fabric weight, dimension,

color, logo, printing, design can

be produced as per customers’

requirement.

MATTRESS TAPE EDGE

We Have all kinds of mattress tape

edges, narrow weaving technology,

edging tape fabric, mattress spacer

fabric, bed side edge fabric, printed

mattress tape edge, embroidered

mattress tape edge, printed mattress

handles, embroidered mattress

handles, knitted narrow fabric,

stretch fabric tape edge, standard

tape edge, jacquard tape, breathable

narrow fabric for borders, HD

printed tape edge, polyester tape

edge, woven tape.

FIBER

The fiber bundles formed by the

fibers are called textile fiber. Fiber;

It is a plurality of fiber word, which

SleepTechJuly - August

87


Profile

can be twisted with tensile strength and

tensile strength.

THERMOBOND FIBERS:

It constitutes the roof of the production in

the form of wadding and using different

staple fiber raw materials, different types

of laps are formed.

SILICONIZED FIBER:

ITS RAW MATERIAL CONSISTS OF %100

VIRGIN

Polyester. Coating outside the fiber. The

fibers coated with silicone are more slippery,

more silky and softer. Silicone coating

in a quality fiber is not washed out.

Silicone fiber is one of the most preferred

fiber types in making pillows and quilts.

FLARET FIBER:

It has flame retardant property. It is

preferred in mass living areas and export

products. Other properties are the same

as Thermobond Fiber.

WADDING

It is a textile product made of materials

such as cotton, sponge or fiber, which

are designed to make the clothes look

stylish and beatiful.

COTTON WADDING:

Cotton wadding adds value to your

products with its special and hygienic

structure, keeps the heat exchange in the

body in balance. It helps to find the heat

balance by using the summer side of the

mattress.

BLACK WADDING:

Black Wadding is an economical and soft

filler. With its very flexible structure, it is

very easy to apply in areas that require

flexibility in insulation, furniture and bedding

industry.

WOOL WADDING:

100% Natural Sheep Wool wadding is

odorless and hygienic structure provides

heat balance in your products. It helps

to maintain the heat balance by using on

the winter side of the mattress.

FOAM

We manufacture too many different

types of “Foam” as “Elastic”, “Tough”,

“Ultra-tough”, “Soft”, “Plume”, “hyper

soft”, and “Memory” with different

range of densities, thicknesses, dimensions

and colors for mattress and sofa

manufacturers. furthermore, “Foam”

also can be manufactured according to

required specifications by customers.

VISCO MEMORY FOAM

Visco (memory foam) softens in reaction

to body heat and ressure, molding

the shape applied onto it in just a few

instants. It fills all the gaps between

pressure points thanks to its superior

elasticity, resulting in an extraordinarily

comfortable orthopedic support.

VISCO MEMORY FOAM WITH GEL

The integrated visco gel foam

infuses cool micro gel elements

into the memory foam individualising

ontouring, relieves

extreme pressure points

and provides a cooler

sleeping surface.

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FLAME RETARDENT FOAM

It used when the strictest fire code

standards are required, such as in

hotel lobbies, hospitals, schools,

mass transit (airplanes, buses).

...Fire retardant chemicals in the

foam give the texture a grainy feel.

HYPER - SOFT FOAM

is the definitive solution for a much

softer mattress, will give you the

sleep comfort you are looking for.

VISCO PILLOW

VISCO AIRCOMFORT PILLOW

The holes in Pillow provide extra

softness

and help

circulate the air flow

in a comfortable loop. Aircomfort

also prevents any breathing

issues that result from sleeping in

the wrong position, and will help

prepare you for a vigorous day.

VISCO ORTHOPEDIC PILLOW

Visco Orthopedic Pillow is curved

in a way that will integrate with your

anatomical structure. It provides a

comfortable

and unique sleep experience with

the technology it has developed,

even for those who have difficulty

going to sleep.

VISCO GELCELL PILLOW

The Gelcell Pillow can be used

comfortably in summer months, it

provides a cool sensation. It offers

years of healthy and comfortable

sleep without losing its form due to

the stretching feature of the gel.

MATTRESS TICKING

In today’s competitive bedding

market, mattress fabrics “ticking” is

a key selling factor for a mattress.

Manufacturers of bedding choose

ticking fabrics with great care

because the ticking identifies the

bed… its price, comfort level and

quality.

MATTRESS COVER

We have a full range of sizes

available to suit most beds from traditional

single and double beds to

¾ double and super king size beds,

so no matter what size bed you

have, you can enjoy our luxurious

zippered mattress cover.Zippered

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mattress protectors fully encase

your mattress, top, bottom and

sides and zip securely in place.

PACKAGING MATERIALS

We can supply many types of

packaging bags, wire frame &

piping bags, biding bags, high

frequency packages, offset box

packing and Pvc bags for roll mattresses.

MATTRESS LABELS & HANDLES:

We produce all the woven labels,

printed handles and specialist

point of sale that really makes a

difference between your products

and your competitors. Our unique

process makes it even easier for

you to brand your products.

OTHER MATTRESS COMPONENTS

MATTRESS GLUE:

SOLVENT BASED GLUE

The most traditional form of mattress

adhesives are solvent based

systems. These systems provide

strong bonds, generally stronger

than water-based mattress glues.

They can be applied by roll coating,

spray or beads and dots.

HOT MELT GLUE

The newest, and most efficient

mattress adhesive on the market is

hot melt which is applied with hot

air and sets as the heat dissipates.

Hot melt is the mattress glue with

the fastest curing process and least

risks as it involves neither solvents

nor water thanks to its 100% solid

consistency.

SLEEP DISPLAY SYSTEMS:

WHY TO PREFER MATTRESS

DISPLAY SYSTEM?

- Enables you to display more mattresses

in your stores.

- Enables you to get higher profit by

enabling you to offer more choices

to your customers.

- Capability of production for any

size mattress.

- Capability of quick mattress

switching.

- Minimum ground usage.

- Capability of lowering and lifting

with extreme ease.

- Enables you to display 3-10

mattresses within space of 1 queen

mattress.

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Profile

Microfiber:

Exports we did to Europe

comprise half of our sales

Sedat Şen, Sales Representative of Microfiber, contributing to the mattress

components industry with fiber and non-woven production, was a guest

of Sleeptech magazine to answer questions about his firm’s future targets

and investment plans.

Şen, stating that they have

been making fiber production

for 22 years and non-woven

production for 2 years in the interview

he gave to our editor Furkan

Akar, said the following about the

production capacity of the firm;

“For now, we have a monthly

production of more than 1000 tons

of PP Spunbond. Furthermore, we

are also producing elastic films and

meltblown used in many different

sectors. With these productions,

we have a monthly capacity of

1150-1200 tons.” Mr. Sedat, also

shared with us the vision they

developed for the coming years as

a firm, said on the topic “As one

of our main goals is to take part in

Seda Şen

sustainable work and projects having

continuity as long-termed, we

experience the decreases, which

almost all producers experienced,

at a minimum level. In the coming

years, we are aiming to continue

our growth and investments, to

increase the fields we are effective,

and to strengthen our position

more among the best ones in the

sector within the scope of customer

satisfaction principle.”

MICROFIBER WITH 21 YEARS OF

SECTOR EXPERIENCE IS MENTIONED

AS ONE OF THE LEADING FIRMS IN

ITS FIELD. WHAT ARE THE SECRETS

OF THIS SUCCESS AND WHAT

ARE THE FACTORS, MAKING THE

SUCCESS SUSTAINABLE?

92 SleepTechJuly - August


As Microfiber firm, we have been

operating in the fiber sector since

2000. We are representing global

firms, accepted all over the world,

in Turkey. Although we directly

serve different sectors, we can

mention the success in question

due to our customer-oriented

work, which is taking part at the

top of our main principles. We

started non-woven production in

our factory in Kilis in August 2020

by keeping the same habits. We,

beginning from every stage of our

production, are working as customer-oriented

both in sales and

after Starting. We are taking as

principle to be solution partner of

the firms we work with, rather than

seeing them as customers. We

set out with an expert staff in the

field from the first day we started

production. Although our firm is

young, we have been working

with personnel who have proven

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themselves in the sector for many

years. Thus, whatever the needs

of our customers’ own sectors, we

are managing a special process

from order to delivery for each

customer. This is naturally one of

basic factors, bringing success

and sustainability.

YOU HAVE A MONTHLY PRODUCTION

CAPACITY OF 1000 TONS AS OF THE

MOMENT. CAN YOU MENTION YOUR

TARGETS OF 2023 REGARDING THIS

ISSUE?

For now, we have a monthly production

of more than 1000 tons of

PP Spunbond. Furthermore, we

are also producing elastic films and

meltblown used in many different

sectors. With these productions,

we have a monthly capacity of

1150-1200 tons. As it is known,

the pandemic process, which negatively

affected the whole world,

has taken the non-woven sector to

a different place positively due to

the demand for disposable products.

Many investments have been

made in this sector in our country

and all over the world, and naturally

there has been a significant

increase in production capacity. As

Microfiber, we have never targeted

work intensity, covering certain periods,

as in the pandemic. As one

of our main goals is to take part in

sustainable work and projects having

continuity as long-termed, we

experience the decreases, which

almost all producers experienced,

at a minimum level. In the coming

years, we are aiming to continue

our growth and investments, to

increase the fields we are effective,

and to strengthen our position

more among the best ones in the

sector within the scope of customer

satisfaction principle

94 SleepTechJuly - August


YOU PROVIDE EMPLOYMENT TO

DOZENS OF PEOPLE IN YOUR

FACTORY IN GAZIANTEP AND KILIS.

WILL YOU HAVE INVESTMENTS

IN OTHER PARTS OF TURKEY OR

ABROAD? WHAT ARE YOUR GOALS

ON THIS TOPIC?

Our headquarters is in Gaziantep.

As I mentioned, we also have a

non-woven factory built on 17.000

m² in Kilis. We also have warehouses

in various cities in order to

provide better and faster service to

our customers. We currently have

the necessary infrastructure to

best respond to customer demands.

We are constantly considering

and evaluating new investments.

But, we prefer taking first

step within the scope of possible

demands and opportunities that

will coincide with our principles. I

would like you to know that we will

share all possible developments

with you.

CAN YOU BRIEFLY MENTION YOUR

EXPORT RANGE? DO YOU HAVE NEW

MARKET TARGETS ON THIS TOPIC?

IF YES, WHICH MARKETS ARE YOU

TARGETING?

Exports we did to Europe comprise

half of our sales. We also

export all the main items that we

produce. We are acting in the

companies we export in the same

way as we behave in our relations

with our domestic customers. As

we act in the firms, we export to,

same as we act in the relationships

with our customers at home, within

the framework of a sustainable

partnership. As I have mentioned

before, that we have dominate

tendency to have the dynamics of

the sectors we serve, which is one

of the main features, distinguishing

us from other companies, is more,

we actually are in all markets that

we target. What we need to do

next will be to ensure the continuity

of our existence and increase our

share in the markets we are in. For

now, our main work is progressing

in this direction. Of course, by the

way, our research for new markets

and sectors is continuing

WHICH FAIRS DO YOU PLAN TO

ATTEND IN THE COMING TERM?

CAN WE GET YOUR THOUGHTS ON

THE EFFECT OF THE FAIRS ON THE

SECTOR?

First of all, we will participate in

IBİA EXPO 2022 at Istanbul IFC in

October. We believe that it will be

a very good fair for the mattress

components sector, where we are

also influential and want to develop

further. Afterwards, we plan

to participate in fairs, proven their

effectiveness in the field, including

the markets we are targeting. I

think that fairs generally contribute

positively to the sectors and

make an opportunity to meet with

your business environment. Today,

that the firms have strong representation

ability and network it is

now one of the basic conditions.

I believe that a right fair will also

strengthen the participating firms

on these topics.

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Anadolu Erciyes

Holding is in the Top 500 with

6 firms

Bellona, İstikbal, Boyteks, Boyçelik and Form Sünger, which are of Anadolu Erciyes

Group, took part in the ‘Top 500 Industrial Enterprises of Turkey 2021’ research.

Istanbul Chamber of Industry has announced

the list of Turkey’s top 500

companies for 2021. While TÜPRAŞ

and Ford took the first two ranks in the

list, Star Rafineri, Inc. moved up three

ranks to 3rd line. The name of the

company in the 6th line has not been

disclosed, but it is known that this

company is the Istanbul Gold Refinery,

which was in the 5th line last year and

whose name was not disclosed. The

total sales of the largest 500 organizations

increased by 73.8 percent

and exceeded 2 trillion TL. The total

exports of the top 500 increased by

33.9 percent to 85.8 billion dollars.

18 FIRMS FROM KAYSERI ARE IN

THE TOP 500

In the research of last year, it was seen

that the industry developed in favor of

Anatolia. Among the 500 large companies,

while the Istanbul Chamber of

Industry took the lead with 158 companies,

it is followed by the Kocaeli

Chamber of Industry with 41 organizations

and the Aegean Region Chamber

of Industry with 40 companies.

While 33 companies from Ankara

Chamber of Industry and Gaziantep

Chamber of Industry were included

in the list, 18 companies from Kayseri

Chamber of Industry and 16

companies from Bursa Chamber of

Commerce and Industry took part in

the research. While the sector with the

highest share in terms of sales from

production became ‘basic metals and

machinery manufacturing industry’

with 26.4 percent, ‘chemical products,

plastic and rubber products’ with

19.9 percent at the second line and

‘chemical products, plastic and rubber

products’ with 15.4 percent, and ‘sea

vehicles and sub-industry’ took place

at the third line

While Mega Metal ranked first in the

list, Kayseri Şeker ranked second and

HEPP Hacılar ranked third. Şirikçioğlu

İplik, İpek Mobilya and Coreal

Alüminyum, which were not on this

list last year, were among the top 500

companies this year. Mehmet Büyüksimitci,

Chairman of the Board of

KAYSO, congratulating the companies

that entered the ranking, said “15 of

our companies were included in the

ISO top 500 list last year, but this year

despite the difficulties caused by the

pandemic, 18 of our companies were

able to enter this list. Thus, I congratulate

all our companies in the ranking

for their contributions to our country’s

economy, exports and employment,

and wish them continued success.”

ANADOLU ERCIYES: THIS SUCCESS

IS OURS!

In the statement made from Anadolu

Erciyes Holding’s official social media

account, the following was made on

the subject; “As Erciyes Anadolu Holding,

we are proud to be included in the

ISO 500 Turkey’s Top 500 Industrial

Enterprises list with our 6 companies.

This success is ours!”

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Profile

Milliken pledges to phase off

PFAS chemicals from textile

finishes and fibers

Global manufacturer Milliken

& Company announced a

commitment to eliminate all

per- and polyfluoroalkyl substances,

commonly referred to as PFAS,

from the company’s textile finishes

and fibers portfolio.

Halsey Cook, president and CEO

for Milliken & Company

“Sustainability is a core value of

our company, and we are and

have always been on a quest for

continuous improvement,” said

Halsey Cook, president and CEO

of Milliken & Company. “As part of

our sustainability journey, we are

committed to finding innovative

and meaningful solutions to reduce

our environmental impact. While

we do not always begin our journey

with perfect information, we

strive to make adjustments as new

information comes to light.”

Milliken’s Textile Business plans to

eliminate all PFAS-containing materials

from its portfolio by December

31, 2022.

“As a values-driven company,

we’re always evaluating the needs

and demands of the markets we

serve. Our promise to our customers

is to engineer the highest-quality

protective and performance

textiles, and our purpose is to

positively impact the world for

generations,” said Chad McAllister,

executive vice president, Milliken &

Company, and president, Milliken’s

Textile Business.

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Profile

DELLSA KİMYA

We want to present our product to

in every country and continent

Dellsa Kimya’s company owners, Samed Altıntaş and Egemen Toprak shared the future

goals and mission of their newly established company with Sleeptech magazine.

Altıntaş and Toprak, explaining

many topics from the production

line to exports, from

fair organizations to short, medium,

and long-term plans, gave the following

statements by talking about

his long-term plans; in the interview

with our magazine editor, Furkan

Akar; “In the long run, the main

goal is to provide services, to offer

products, to make connections and

sales points in every country and on

every continent. For that purpose,

Dellsa Kimya has been taking firm

steps towards realizing all of its

goals, step by step since the day it

was founded.

Dellsa Kimya’s company owner,

Samed Altıntaş shared the future

goals and mission of his newly established

company with Sleeptech

magazine

AS A NEWLY ESTABLISHED

COMPANY, CAN YOU TALK ABOUT

THE ROLE YOU HAVE CHOSEN FOR

YOURSELF IN THE SECTOR AND THE

ROAD MAP YOU WILL FOLLOW?

DELLSA KİMYA provides services

to the sector as a company that

aims to gain customer satisfaction

and appreciation by producing the

highest quality at the most affordable

price and to make its name

and quality felt in the shortest time

possible both in Turkey and in the

global market with the innovation

and new sales techniques it will

create.

DELLSA KİMYA and APEX brand

were established by the members

of the board of directors who have

experience in the manufacture

and marketing of adhesives used

in the field of furniture (upholstery,

sofa, spring mattress, office furniture…).

In this context, DELLSA

KİMYA, aiming to be the leader in

its sector, produces flammable or

non-flammable adhesives that can

be applied with a gun or brush and

used in areas such as soft furniture,

office furniture, shoes, construction,

insulation, and automotive.

It plans to export its adhesives to

Europe, the Middle East, the United

States, and other world countries,

and to take place in

the domestic market

and national economy

with its name and

quality.

WHAT KIND OF

PORTFOLIO DO YOU

INTEND TO CREATE

IN THE PRODUCTION

LINE?

A fast and safe

automation system

has started to be

established in the

production line that

will help the development

of the sector. In

this context, our first

102 SleepTechJuly - August


priority in the production line has

been determined as the health and

safety of our personnel.

In terms of product options, we

want to be a company that offers

different options to our customers

by offering an unusual product

range. The feedback we have received

so far encourages us in this

regard. Unlike a standard adhesive,

we entered the market with product

options that will make our users

and vendors feel the APEX quality

at the first moment.

HOW DO YOU PLAN TO FOLLOW

AN EXPORT PATH? ARE THERE

ANY COUNTRIES THAT ARE YOUR

PRIMARY TARGET IN THIS REGARD?

As it can be understood from the

title of our company, the main

target is to have a say in the world

market, exporting. In this context,

it has taken its first steps globally

by opening an office in Istanbul

and the United States of America/

Miami.

In addition, Dellsa Kimya currently

exports directly to 30 countries.

The first real target is to be able to

export to 60 countries at the end

of the year. As I mentioned above,

Dellsa Kimya continues its efforts to

trade with all countries of the world

from Ankara, the capital of our

country, in order to provide service,

offer products, and establish

connections and sales points in all

continents, starting with the United

States of America, the Americas

and the European Continent, the

Middle East and North Africa…

WILL YOU PARTICIPATE IN THE

FAIRS THAT ARE PLANNED TO BE

ORGANIZED AT HOME AND ABROAD?

HOW IMPORTANT ARE FAIRS FOR

YOU?

Our board of directors and sales

team, who are experienced in fairs,

follow the activities planned for the

sector in the country and abroad.

It is an undoubted fact that the

fairs contribute to the acquisition

of a new customer portfolio and

the development of the personnel

in the field of sales and marketing.

For this purpose, it plans to take

part in all fairs such as a mattress,

furniture, and furniture sub-industry

around the world, which are important

in the name of the sector, even

as a visitor, if not as a participant.

CAN YOU TELL US ABOUT YOUR

SHORT, MEDIUM, AND LONG-

TERM PLANS AND GOALS FOR THE

FUTURE?

As Dellsa Kimya, in the short term,

the needs in the sector were first

identified and a valuable and experienced

staff was formed in the

field of sales and marketing. Pilot

and virgin sales areas were determined,

and the sales and marketing

potential in the target regions were

evaluated. In the medium term,

expanding the customer portfolio

and finding new markets has been

determined as the first target. In

this context, the urgency was given

to the planning and realization of

the sales team’s visits to Turkey and

abroad.

In the long run; The main goal is to

provide services, offer products,

and create connections and sales

points in every country and continent.

To this end, Dellsa Kimya has

been taking firm steps towards realizing

all of its goals, step by step,

since the day it was founded.

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Union of Forces of

Ümit Makinaand its

Partners: Better Together

Our firm, as Ümit Makina,

which has been exporting

to more than 100

countries for 35 years in Turkish

mattress production machineries

technology, with package spring

machines, bonnell spring machines,

edge closing machines,

glue machines, packaging machines

series in the range of mattress

production machines, have

different excitedly attended the

fair for the second time this year.

Due to the compulsory two-year

Covid-19 break after the first year,

the fair has been more active and

exciting for both participants and

visitors this year. From the point

of Ümit Makina, that we exhibited

at the same platform with Atlanta

Attachment, which we continue to

carry out projects in the USA market

due to our joint venture agreement,

an also our partner Hari

Chand Anand & Co, with whom

we continue to work together in

the Indian market, has caused different

excitement for both us and

our visitors at the fair this year. The

power, the cooperation of Ümit

Makina, Atlanta Attachment and

HCA exhibited at the fair, has given

the visitors, having potential to buy,

opportunity to reach more varieties

under the same roof in terms of

mattress technologies. In addition

to this, that the success of all 3

companies in their local areas and

the power combination of the trust

they have gained in the world has

been declared together with this

fair has pretty affected our show

area to become the star of the fair.

Considering that the visitors of the

fair are generally from the Indian

mattress manufacturers, Ümit

Makina, as a Turkish company,

took its place in the most visited

booth position at the fair with the

confidence of the spare parts and

service, which Hari Chand Anand

has been giving at 10 different

points in India since 1910. If that

the decision to buy the machine

is formalized is considered as a

merger agreement that we have

signed that our communication

with the company from which we

bought the machine will continue

108 SleepTechJuly - August


for years, the presence of HCA has

been an association that made the

Indian manufacturers feel extremely

safe about service and spare

parts. The Mattress Machinery

Technology and Innovation Center,

which will be implemented in Bangalore,

will reach a potential that

can again respond to all the needs

of India about mattress machinery

technologies.

Before coming to the India Fair, we

had gathered our work under three

separate headings. They are our

concluded agreements, pending

agreements, agreed meetings and

new acquaintances. The fairs are

an investment, results of which are

generally obtained in the months

following the fair process. The

difference of the India Fair for us

was that the long-term sales had

reached a conclusion during the

fair. Therefore, in a short time, we

exceeded our targets and concluded

the fair. This success of

Ümit Makina, Atlanta Attachment

and HCA was the unity of power

we exhibited at the fair. The

journey we embarked on with the

slogan IT IS BETTER TOGETHER

brought us a success far above

our target in India.

We attended the fair with a very

crowded team. Our team, with

its highly dynamic appearance,

allowed new and planned visitors

to spend a long time at our stand

and receive satisfactory information

about their needs. This was

a situation that strengthened our

triple partnership and made us feel

that we were on the right way.

Rather than bringing together

various brands of the world and

enabling potential customers to

save time and see all the materials

relevant to the sector together, the

fair actually enabled us, the participants,

to know each other better.

As participants representing the

same country, we had the opportunity

to come together and gather

thanks to the environment the fair

organization provided. For this reason,

on behalf of Ümit Makina and

its partners, we would like to thank

the India Fair Organization for

contributing to us in the commercial

sense and enabling us to sign

new agreements, and allowing the

leading companies of the sector to

know each other better.

SleepTechJuly - August 109


Fair

CIFM/interzum guangzhou

set for highly-anticipated

comeback in July

Following the COVID-19

measures released by

the Guangzhou Municipal

Commerce Bureau in March,

Koelnmesse - the organizer of

Asia’s leading furniture production,

woodworking and interiors trade

fair – has announced the rescheduling

of the annual event which

was originally slated to take place

from March 28-31.

After careful considerations, this

year’s edition of CIFM/interzum

guangzhou will be moved to July

26-29. The event will continue

to be held concurrently with the

China International Furniture Fair

Phase II (Office Show) at the

Canton Fair Complex, Pazhou,

Guangzhou.

These new dates also mean more

preparation time for the organizer

to welcome some 2,100 exhibitors

from nearly 30 countries

and regions to showcase their

cutting-edge products. Spanning

across 340,000 square meters,

the show is expected to pull in

more than 200,000 trade visitors.

THRIVING FURNITURE MARKET AND

CUSTOMIZATION TRENDS IN CHINA

Latest housing data from China

shows that in the past three years,

sale of the country’s commercial

housing has increased by as much

as 15 times by area compared

with the previous ten years. By

2030, 70.6 per cent of China will

be urbanized, with urban population

estimated to increase by

another 200 million.

Home ownership for the 20 to

50-year-old segment is expected

to enter a stage of moderate-speed

and high-quality growth.

With surging per capita income

and shrinking family size, future

housing area is set to jump by 20

per cent.

This has also given birth to the

rapid development of whole-house

customization, system doors and

windows, as well as soft furnishings.

Three major industries in

112 SleepTechJuly - August


Fair

China - home furnishing, building

materials and home improvement

– are poised enter a golden age.

Currently, the country accounts for

25 per cent of the world’s furniture

production capacity. It is also the

world’s leading furniture producer,

consumer and exporter, hence

attracting companies from all over

the world to tap into this burgeoning

market.

CIFM / interzum guangzhou 2022

will be held in the namesake

city, concurrently with the China

International Furniture Fair. Among

over 2,100 exhibitors, international

companies from more than 30

countries and regions will be injecting

a host of product varieties.

LAUNCHPAD FOR QUALITY

ACCESSORIES

Whole-house customization is the

current trend in the home furnishing

industry, and consumers are

more willing to choose brands with

high quality products, convenient

applications, and an immersive

shopping experience.

It is worth noting that all leading

furniture brands publicly listed in

the country position themselves

as premium, intelligent as well as

health- and experience-oriented.

Such companies are, undoubtedly,

more discerning when selecting

accessory suppliers.

Recognized as the premier flagship

industry exhibition, CIFM /

114 SleepTechJuly - August


Fair

share design ideas, development

history and practical applications

of the award-winning products.

Participants will have an opportunity

for in-depth dialogue with

industry leaders, design and trend

experts, and be inspired by new

concepts and ideas.

interzum guangzhou is a gathering

of leading companies in the

woodworking machinery, furniture

manufacturing and interior decor

industries in Asia annually.

The launch of the “20 PLUS 20

Annual List” - interzum guangzhou

Outstanding Furniture Accessories

Awards in 2018 aims to identify

innovative products that serve as a

guide for industry development.

Once again, helming the judging

panel as consultant for 2021-

2022 is renowned international

designer and creative director of

the German-based imm cologne,

Mr. Dick Spierenburg. Products

nominated will be evaluated based

on multiple dimensions such as

quality, innovation and practicality

to ensure relevance to current industry

demands. Representatives

from winning companies of the top

20 products will receive their accolade

at the 20 PLUS 20 Awards

Ceremony held during the event.

Visitors will be able to study the

award-winning products up-close

at the 20 PLUS 20 Concept Showcase

Area during show days.

In addition, winners of the 20

PLUS 20 Outstanding Accessories

Awards for 2021-2022 will also

DIVERSIFIED ACTIVITIES MEET

TRADE OPPORTUNITIES

Practicality and price are two

factors that consumers value in the

furniture market, while technology,

convenience and comfort are key

demands. Therefore, hardware accessories

and components need

to be more flexible and diverse.

In addition, there is increasing

necessity for upholstered furniture

makers to focus on the research

and development and application

of recycled materials, which meet

degradability and recyclability

requirements.

At the same time, the development

of adhesives, coatings and

chemical raw materials is moving

towards higher quality and improved

standards.

As for wood products and panels,

affected by factors such as rising

116 SleepTechJuly - August


Fair

prices of raw materials, enterprises

need considerable investment and

innovative technologies to achieve

sustainable solutions. Woodworking

machinery is gradually moving

from designing products and

production lines to a higher level of

designing the entire factory. Equipment

needs to be more flexible

to meet the needs of customized

furniture production, and intelligent

manufacturing is an inevitable

trend in the Industry 4.0 era.

Only products that focus on

sustainability, low cost, practicality

and aesthetic living can fully meet

the needs of the market. This has

raised the bar for new material development,

innovative technology

applications, product design and

functional research and development.

The VSIL Forum revolving around

the theme “Vitality of Sustainable

Innovation to Life” _will be

launched in 2022, which will

see key industry giants Henkel,

Kleiberit, Schattdecor, REHAU,

Sugatsune as well as consumer

trend agency WGSN joining hands

for the first time to form a Strategic

Advisory Panel to share with

participants from all over the world

on the sustainable development of

companies and products, technical

issues faced, design innovations,

and cutting-edge trends.

CIFM / interzum guangzhou will

continue to provide onsite one-toone

business matching opportunities

for furniture manufacturers,

customization companies, designers,

and real estate developers

with clear procurement needs.

Livestreaming and online business

matching will also continue to take

place for overseas buyers to connect

with enterprises in real time.

118 SleepTechJuly - August


Fair

India Mattresstech +

Upholstery Supplies Expo

impressed

The 6th edition of INDIA MATTRESSTECH + UPHOLSTERY SUPPLIES EXPO

(IME) – International Trade Fair for Mattress and Upholstery Production

Technology, Machinery, Supplies, Production Tools and Accessories

emerged as India’s biggest and most important B2B exhibition for the

sector. Held in Bengaluru from the 2nd-5th June 2022, the event welcomed

nearly 5200 attendees, and had product and technology display from over

106 companies from countries including India, Egypt, Italy, Turkey, Taiwan,

Germany and Sweden.

IME has always been an important

exhibition for us. It allows us

to interact with all the customers

in one location, spend time with

them and take their feedback.

Over the last few years, we have

focused on supplying machinery in

line with the technologies that have

been developing in the current

market scenario,” said Mr. Dhruvin

Patel from Elektroteks, a leading

manufacturer of mattress production

machinery in Turkey.

The exhibition provided an opportunity

to discover cutting-edge

solutions and hear about the latest

trends and news in the mattress

industry. Attendees at the event

saw the recent innovations in

machinery, components, services

and technology, while also partici-

120 SleepTechJuly - August


pating in informational knowledge

sessions led by the Indian Sleep

Products Federation.

“IME is one of the best platforms

as we get to meet clients not just

from the mattress Industry but also

from textiles and home furnishing

divisions. So, it’s great to meet so

many clients in one place,” said

Mr. Bhavya Anand, of HCA & Ümit

Makina.

The success of the event and the

market was also endorsed by Mr.

Selcuk Aslantaş and Mr. Orhan Göl

from Boyteks, who said “Indian

market is very exciting because it’s

a huge market and is growing very

fast. We are glad to be a part of

this growth journey and can contribute

significantly to the mattress

sector with our knowledge”.

The event proved to be an excellent

platform where the industry

SleepTechJuly - August 121


Fair

could interact in person after long,

this was also echoed by exhibiting

companies, “Participating at

IME has been a very good and

successful experience for us. We

have come across a lot of new

connections. It’s been very good

platform, where people from different

domains come together and

exchange new business ideas.”,

said Mr. Ibrahim from Mert Makina.

Mr. Recep Kütüklü from VK –

Machinery, Veysel Kütüklü, says

IME is the only exhibition in the

subcontinent and has been a very

extremely successful exhibition this

year and will be part of this event

in all the future editions also.

“IME is very important platform for

us to understand the market and

kind of investments happening in

the Indian Mattress market. It has

been a great experiencing and IN-

DIA MATTRESSTECH is one of the

best exhibitions for the mattress

sector in the world,” commented

Orhun Duran of Sefox Adhesives.

122 SleepTechJuly - August


The industry’s growth is being

defined by several factors including

entry of new players, rising

demand for quality mattresses, a

booming online market and the

demand for innovative products.

According to the Industry experts,

India Mattress Market is poised to

grow at a CAGR of 5% by 2027.

To harness this opportunity, the

co-location of India Mattresstech

and Upholstery Supplies Expo (IME

2023) with DELHIWOOD 2023, will

be an ideal combination for showcasing

the latest in technology,

trends, innovations and product

development in one of the fastest

growing sectors in India.

The next edition of the event will

be held at India Expo Mart, Greater

Noida, Delhi NCR, 2-5 March 2023.

SleepTechJuly - August 123


Profile

Lima Logistics is among

Turkey’s Best Employers

Established in Bursa, Lima Logistics became one of the companies that left its mark

on the logistics sector in 2021 with a rising momentum, by reaching the position of

providing services in many countries of the world in 9 years.

Today, where globalization

and developments in technology

increase the importance

of commercial competition in

the world, and therefore logistics,

Lima Logistics aims to ensure sustainable

customer and employee

satisfaction.

‘AMONG TURKEY’S BEST

EMPLOYERS’

“According to the announced

results of the ‘Bursa Top 250

Large Firms Research-2020’,

carried out under the leadership

of Bursa Chamber of Commerce

and Industry (BTSO) and shedding

light on the city economy, Lima

Logistics is on the list of the first

250 companies of BTSO, as well

as being proud of the work done.

As a result of the surveys in which

many values such as team spirit,

respect and reliability were voted, it

became one of the best employers

in Türkiye by being awarded the

“Great Place To Work” certification.

“VERY ALTERNATIVE SOLUTIONS IN

LOGISTICS”

Established in Bursa in 2013 and

From left to right, Vedat Çelik, Co-founder at Lima Logistics, Cenker Ural, Co-founder at Lima Logistics, Sinan

Türel, Co-founder at Lima Logistics, Hamdi Bülbüldere, Co-founder at Lima Logistics

started to serve in the field of international

logistics, Lima Logistics, in

addition to its successful operations

in the textile and automotive

sectors, provides fast, safe and

economical solutions in the fields

of sea, road, railway, intermodal,

international express courier, fair

and event transportation, as well

as airlines. produces.

“TARGET EVERY REGION OF

TÜRKIYE”

Bursa-based Lima Logistics,

serving in the cities of Istanbul (2),

Balikesir, Izmir, Eskisehir, Ankara,

Denizli and Adana, as well as in

Bucharest and Milan, plans to

increase the number of offices

in the provinces that contain the

most important industrial zones of

Türkiye in 2022.

On the other hand, Lima Logistics,

which has the 33rd prize in the HİB

Service Exports Champions of the

Year 2020, Freight Transport and

Logistics Services Category, also

draws attention with the value it

adds to the economy.

124 SleepTechJuly - August


Profile

Atlas Mattress

We do not see our customers as

numerical data

Atlas Mattress Company Owner Ali Can Karaca made statements on many topics from

production to export, from commercial vision to marketing tactics.

Karaca, speaking to Furkan

Akar, the editor of Sleeptech

magazine, stated that the

main purpose of them as the firm

is to gather all the textile products

needed by the mattress manufacturers

and to provide the products

requested according to their needs

in the most right way. Mr. Ali Can,

stating that they use social networks

well by following the latest

developments in terms of marketing

tactics, is in favor of keeping a traditional

attitude in the sales process.

Mr. Ali Can said the following

while talking about the policy they

follow on customer satisfaction;

Atlas Textile does not consider

its customers as numerical data.

This is a rule bored through me at

Boyteks. The customer is always

right. Our priority is for customers

to get the right product at the

right price. As a working principle,

we prefer losing money to losing

126 SleepTechJuly - August


customer satisfaction. We prefer to

act as a partner of the companies

we work with instead of being a

supplier.

AS A YOUNG AND DYNAMIC FIRM,

CAN YOU MENTION YOUR FOUNDING

STORY, YOUR VISION FOR THE

FUTURE AND THE MISSION YOU

HAVE UNDERTAKEN?

As you mentioned, Atlas Textile

is a very new firm but it was an

idea that I had planned for many

years. In 2018, I decided to leave

Boyteks, where I worked for many

years. Then I worked as a partner

in a different firm for 1.5 years. But,

as I could not fully carry out my

own ideas and commercial principles,

I decided to leave this firm

and establish Atlas Textile firm. The

aim of Atlas Textile is to ensure a

mattress manufacturer to be able

to reach all kinds of textile products

under one roof. Our aim is to

provide the products requested by

the manufacturers in the most right

way. I think this diversity makes us

different from many well-established

and powerful firms. When you pay

attention to our firm logo, we try to

reflect this diversity with a colorful

firm image.

The future we have planned for

our firm is actually a bit difficult

and extraordinary. However, when

we consider the conditions of the

developing and changing world day

by day, I believe that this transformation

is inevitable. The plan of

Atlas Textile firm for the next years

is to be a 100% e-commerce site.

We are currently trying to lay the

foundations for this process. Slowly

but surely, we plan to transform the

face of our firm into a completely

digital one.

SleepTechJuly - August 127


Profile

YOU MANUFACTURE MANY

PRODUCTS RELATED TO THE

MATTRESS SECTOR. CAN YOU

MENTION YOUR PRODUCT RANGE

AND PRODUCTION CAPACITY?

It is necessary to correct a mistake

here. We are a textile firm.

At the points outside of our fabric

production (other accessories and

components), we only carry out

a commercial activity. The reason

that our customers prefer us at this

point is our capacity to consolidate

and offer many different products

for themselves with minimum order

quantities. We have the opportunity

to deliver dozens of different

products to our customers under a

single sale.

CAN YOU MENTION THE COUNTRIES

YOUR FIRM EXPORTS TO AND THE

POLICIES YOU FOLLOW IN SEARCH

OF NEW MARKETS?

Atlas Textile is a firm currently providing

services to nearby markets.

I have tried to show the regions we

serve in order of density below.

• European Region

• North Africa

• Middle East

• East Africa

• Turkey

Our plan in the next years is to try

to serve regions with remote market

status as well. But at this point, I’m

a bit of a fan of the old-fashioned

way of working. Before entering

a market, I prefer to have knowledge

and experience about that

market. For that reason, our work

is progressing a little slowly. Our

goal in the next years is to continue

our sales activities, especially

in the America continent. In this

process, our idea and plan to move

the headquarters of our firm is in

question.

128 SleepTechJuly - August


CAN YOU MENTION THE POLICIES

(ADVERTISING AND CUSTOMER

RELATIONS) YOU FOLLOW FOR THE

SALE OF YOUR PRODUCTS?

Atlas Textile does not see its customers

as numerical data. This is a

rule bored through me at Boyteks.

The customer is always right. Our

priority is for customers to get the

right product at the right price. As a

working principle, we prefer losing

money to losing customer satisfaction.

We prefer to act as a partner

of the companies we work with

instead of being a supplier.

Atlas Textile uses social media

arguments a lot. We make tiny

distinctions about this topic. In the

next period, we want to support

our social media arguments with

Google ads. However, my culture

is still a bit old. I certainly don’t find

it logical to trade without meeting

with a customer face to face. The

most important sales strategy for

us is the customer visit.

HOW DO YOU EVALUATE THE

CURRENT SITUATION OF TURKEY

IN THE MATTRESS COMPONENTS

INDUSTRY?

Actually, our country is very successful

both in the production of

mattresses as a finished product

and in its components. It is very

successful both in terms of production

technique and capacity.

But, there are very few firms having

brand value in the mattress sector

in our country. In our country, both

raw materials and finished products

are being offered for sale without a

brand value in this sector. Except

for some major firms, the manufacturers

do not focus on this issue or

do not make moves to differentiate

themselves.

In the current situation I guess is

that the continuation of export

sales, which will become more

difficult in the future, is to differentiate

and become a brand in my

opinion. Unfortunately, our country

is a country where energy is very

expensive. Machineries and production

technologies are developing

day by day. Cheap labor costs

are losing their importance day by

day. This is not just for the mattress

industry; it is the same for every

industry.

SleepTechJuly - August 129


Profile

Sleep Number unveils new

research from Its 360 ® Smart

Bed on temperature sensing and

daytime alertness

Temperature study revealed at SLEEP 2022 demonstrates ability to unobtrusively

measure body temperature during sleep. Daytime alertness study shows potential of

the 360 smart bed to predict alertness trends in large populations under real-world

conditions.

Sleep Number Corporation

(Nasdaq: SNBR), the sleep

health, science, and research

leader, today announces

new data from its 360 smart bed

at SLEEP 2022, the 36th annual

meeting of the Associated Professional

Sleep Societies, LLC from

June 4-8 in Charlotte, NC. Data

presented showed results of a

study to measure skin temperature

using sensors to be deployed in

360 smart beds, and a study to

measure daytime alertness using

Sleep Number’s proprietary Sleep-

IQ® technology, which is embedded

in every 360 smart bed.

Temperature meaningfully impacts

sleep quality, and alertness is an

indicator of sleep’s impact on daytime

performance. These studies

further demonstrate Sleep Number’s

ability to provide unparalleled

quality sleep, as well as the 360

smart bed’s potential research capabilities

to accurately assess and

monitor sleep using non-invasive,

longitudinal methodology. To date,

Sleep Number has leveraged and

learned from over 15 billion hours of

sleep data gathered from over 1.8

billion real-world sleep sessions.

UNOBTRUSIVE SENSING OF SKIN

TEMPERATURE DURING SLEEP

USING A MATTRESS SENSOR

Body and ambient temperature significantly

influence sleep patterns,

both in falling asleep and staying

asleep. As the body prepares for

sleep, temperature increases in

distal (hands and feet) and proximal

(abdomen) areas, while core body

temperature decreases. The ratio

of distal to proximal temperature

can be highly predictive of sleep

onset, which can offer insight into

one’s sleep quality. However, there

are few devices that can measure

these temperatures unobtrusively.

Sleep Number’s study sought to

unobtrusively estimate distal skin

temperature during sleep using a

130 SleepTechJuly - August


temperature sensor array on a bed.

Three participants’ skin temperatures

were measured using

five equally spaced temperature

sensors set laterally across the

bed to align with the torso. Sleep

Number compared their distal skin

temperature data to that of a research-grade,

FDA-approved smart

watch and then used the sleep

data from the 360 smart bed to

build predictive models estimating

distal skin temperature.

Results of the study showed that

a temperature sensor system,

coupled with an optimized decision-tree

model to predict distal

skin temperature for each minute,

can predict a mean distal sleep

temperature for each sleep session

with reasonable accuracy. This

study also showed the 360 smart

bed platform with the sensor array

enabled unobtrusive, real-world collection

of distal skin temperatures

during sleep and may be useful for

future studies measuring overnight

temperature.

“The research we’re presenting

at SLEEP 2022 demonstrates

our commitment to our mission,

to improve lives by individualizing

sleep experiences,” said Annie

Bloomquist, Chief Innovation

Officer, Sleep Number. “Today, our

360 smart beds measure daytime

alertness, which affects health and

productivity. Soon, they will feature

SleepTechJuly - August 131


Profile

a sensor array to detect temperature,

which is a challenge for many

adults. By advancing the 360 smart

bed to monitor sleep and health

barriers, we are paving the way

for sleepers to not only get higher

quality sleep, but potentially detect

health issues and improve holistic

health from the comfort of their own

home.”

DAYTIME ALERTNESS

QUANTIFICATION AND MODELLING:

RESULTS FROM A LARGE

OBSERVATIONAL STUDY

Poor quality sleep is associated

with a broad range of health risks

such as chronic illnesses, impaired

vigilance and cognitive issues,

including alertness. Understanding

and predicting alertness trends

throughout the day can better

inform daytime performance.

Previously, the two-process model

(TPM) of sleep regulation combining

sleep homeostasis and circadian

rhythm has been used to derive a

daytime alertness curve. The TPM

model has been used to model

the effects of sleep deprivation on

memory, circadian misalignment,

temperature regulation and brain

function; however, the TPM-derived

alertness curve comes largely from

small-scale, controlled studies.

Sleep Number’s study showed that

a similar, three-parameter alertness

measure, which included sleep

homeostasis, circadian rhythm and

self-rated alertness responses from

360 smart bed sleepers can scale

to a large group of people under

real-world conditions. Human sleep

is regulated by two components:

sleep homeostasis and circadian

rhythms. Sleep homeostasis, or

pressure to sleep, builds up in the

body as time awake increases and

decreases during sleep. Circadian

rhythms are natural, internal cycles

of biological and behavioral processes

that rise and fall across the

24-hour day. Circadian rhythms

promote sleepiness before usual

132 SleepTechJuly - August


Profile

bedtime, help initiate sleep and begin

promoting wakefulness before

usual wake-up time in the morning.

Sleep Number 360 smart bed

sleepers rated their subjective

alertness on a scale from one to

10 through the SleepIQ technology

app. The data was analyzed by age

group (18-40, 41-65 and 66-90)

and compared to a three-parameter

version of the TPM-derived

alertness curve. In total, more than

65,500 sleep sessions were gathered

over 95 days.

The study showed that:

• Overall, subjective alertness

followed a similar trend to previous

studies: mean hourly alertness

increased in the morning, dipped

slightly in the afternoon, increased

during the evening and decreased

again during the night. Unlike previous

studies, however, this study

saw a greater increase in alertness

from the afternoon to evening.

• Based upon the demographic

makeup of the sleeper population,

Sleep Number was also able

to analyze hourly trends in mean

alertness scores by age group.

Younger sleepers had the most

stable alertness scores throughout

the day, but lower levels of

alertness compared to older age

groups. In contrast, middle-aged

and older sleepers had higher levels

of alertness, but their score varied

more widely throughout the day

compared to younger sleepers.

• These results show that TPM-derived

alertness can effectively predict

daily alertness trends in a large

group of people under real-world

conditions.

Quality sleep is associated with

overall health and wellbeing, which

is why all Sleep Number 360 smart

beds are informed by the RU-SAT-

ED model, six scientific factors

proven by Dr. Dan Buysse, Professor

of Psychiatry and Clinical and

Translational Science, University of

Pittsburgh, to provide quality sleep:

Regularity, Satisfaction, Alertness,

Timing, Duration and Efficiency.

“Last year, in listening to our

sleepers’ feedback, we released

My Daytime Alertness, a feature

that provides advanced, real-time

insights that pair each sleeper’s

personal sleep data with self-reported

information and sleep

science,” said Rajasi Mills, VP of

SleepIQ Health and Research,

Sleep Number. “My Daytime Alertness’

data-driven insights – along

with our other features, such as

My Sleep Health and effortless

adjustability - are helping individuals

improve their overall sleep health

and wellbeing.”

Recently, Sleep Number also

announced publication of another

new study in the journal Sensors,

showing that SleepIQ technology

– found inside each Sleep Number

360 smart bed - demonstrated

strong correlations in measuring

sleep data compared to traditional

laboratory PSG, the current gold

standard of measuring sleep.

134 SleepTechJuly - August


Advertisers Index

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Dolphin Pack

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Gemba

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Borsa Metal

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borsamalzeme.com

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Elektroteks

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Jakarteks

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Mert Makina

Mehmet Demirok

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Nerteks

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Kırayteks

Onur Kırayoğlu

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Kimyapsan

Murat Desabah

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Lima Lojistik

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limalogistics.com

Luda Yay

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ludasprings.com

Marsala Home

Mustafa Yıldırım

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Marsteks

Emre Yılmaz

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Microfiber

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Mogul Tekstil

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MTT Makina

Ahmet Yasin

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OSA Kimya

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Özen İplik

Engin Kalkan

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ozeniplik.com

Robatech

Hakan Tanrioven

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Metal Matris

Aytekin Maraşlı

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metalmatris.com.tr

Nefin Machine

Murat Baydilli

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nefinmakine.com

Sefox

Ramazan Çelik

+90 312 815 47 94

www.sefox.net


developed with natural threads.

Whole process accomplished completely

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Cruelty

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