HTE March 2023

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Home Textile Exports
Group Chairman
Publisher
Managing Editor
(Responsible)
H.Ferruh ISIK
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Life is going on,
Advisory Board
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
let’s go to Almaty
We woke up to a nightmare on 6 March before we set on the way
to Almaty for Home Deco fair. We are now en route with a broken
hearth and extremely sad because of the severe earthquake hit
and devastated the southern part of Turkiye. Still, the life is going
on and our responsibilities increased more.
As we do for many years, we are attending the Home Deco Fair
organized by Turkel in Almaty. This important event offers a good
opportunity for promoting home textile and interior design products
to all Central Asia regions through representatives of reliable
wholesaler companies and trade shops. We have prepared a
special issue for this important event to display at the show and
to promote the Turkish home textile and decoration products at
the fair.
We will continue running from one country to another with every
issue of HTE magazine because we have a mission to promote
our sector worldwide. As the most experienced and most professional
media group of Turkiye, we have been proudly fulfilling
our job. I am extremely thankful to our business partners and
customers who have confidence to walk with us. Together we will
heal the wounds caused by the earthquake and we will stand up
stronger. May Allah protect our nation and our country from all
tragedies.
With the next issue, we will be in Italy for doing our job in iSaloni
Super Salons in Milan and at Proposte fair held in Como.
Editorial Consultants
Correspondents
Domestic
Advertising Manager
International
Sales Manager
Technical Manager
Art Director
Chief Accountant
Subscription
HEAD OFFICE
İHLAS MEDIA CENTER
Merkez Mah. 29 Ekim Cad.
No:11 Medya Blok Kat:1
Yenibosna / İstanbul / Turkey
Tel: +90 212 454 22 22
Faks: +90 212 454 22 93
www.hometextile.com.tr
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Elke ARORA
Adem SACIN
(adem.sacin@img.com.tr)
+90 505 577 36 42
Omer Faruk GORUN
(omer.gorun@img.com.tr)
Ayca SARIOGLU
(ayca.sarioglu@img.com.tr)
Tel: +90 212 604 5100
Tayfun AYDIN
(tayfun.aydin@img.com.tr)
Tolga CAKMAKLI
(tolga.cakmakli@img.com.tr)
Yusuf DEMIRKAZIK
(yusuf.demirkazik@img.com.tr )
Ismail OZCELIK
(ismail.ozcelik@img.com.tr)
BURSA
KONYA
LIAISON OFFICE:
Buttim Plaza A. Blok Kat:4 No:1038
Tel: +90. 224 211 44 50-51
Fax: +90. 224 211 44 81
H. Ulusahin Is Mrkz.
C. Blok Kat:6 No:603-604-605
Tel: +90. 332 238 10 71
Fax: +90 332 238 01 74
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)

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PROFILE
Recycling is
now in our
bedrooms
W
Cottonbox presented
its new collections,
which it recycles and
uses less water while
producing, to the taste
of consumers.
With the awareness of building a “sustainable
life”, Cottonbox adds energy to
bedrooms with their Pouf Embroidery
series by creating nature-friendly designs
with its 2022/2023 Autumn Winter Collection.
Designed with the idea of being cheerful and positive
makes life beautiful, the series displays a modern
stance with its vibrant colors and stylish design.
With its original design and quality production, setting
the trends in home textiles, Cottonbox renews the energy
of bedrooms with its Puff Embroidery series. Elio
Copper & Black duvet cover set in the series integrates
the romantic spirit of copper with the nobility of black.
Liya Tile & Beige and Mirely Tile & Black duvet cover
sets heat up the air of bedrooms with the warmth of
tile color.
Healthy Sleep with Cottonbox…
Cottonbox brings simplicity and peace to homes with
its new designs made from recycling and using less water
to emphasize sustainability in home textiles. With
its unique and innovative style, the brand brings new
products obtained from recycling to its users with its
respect for nature. Cottonbox, which carries out production
at European standards in all printing and dyeing
stages, balances body temperature through to its
designs with high air permeability and breathable cotton-like
surface. In this way, Cottonbox prevents the
formation of allergies by preventing sweating during
sleep and offers comfortable sleep through all seasons.
March 2023

Hacıeyüplü Mah. 3128 Sok. No:4/A Merkezefendi/DENİZLİ +90(258) 265 31 80 www.mesahometekstil.com @home.mesa @ipeksihomecollection

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PROFILE
HTE
SweetNight launches
Mobile Warming Blanket
TThe Mobile Warming Blanket is a versatile
blanket that can be used around the home,
during light outdoor trips and at the office.
The blanket is light for travel, foldable,
hypoallergenic, wind/splash resistant and
provides great heat insulation. In cold environments users
can turn on the blanket’s built-in heating element by
plugging it to a USB power bank for powered warming.
“When we designed the Mobile Warming Blanket, we wanted
a product that was not only versatile, but could provide
more warmth when we needed it,” said SweetNight
founder Tony Huang. “Since quality sleep and comfort are
affected by temperature, you need a product that could
help provide much needed insulation in a variety of indoor
and outdoor situations. It is our hope that our customers
would enjoy this product as much as we enjoyed
the development process.”
up as normal. You can reach and close the zippers easily
from outside or within with its two-sided rotating zipper
design.
For added warmth you can connect a standard USB power
bank to the USB Type-C connector to turn on the in-built
heating element that is stitched into the back region of
the blanket. The heating element provides safe warming
at 60°C(140°F) indoors which automatically shut off after
one hour to ensure comfortability.
The blanket contains 700 fill power goose down while
providing excellent heat insulation for the user. The fabric
material is finished with Teflon providing resistance
against wind, splash, and dust. What sets this product
apart from your everyday blanket is that it is designed with
the option to be worn like a vest. The blanket is made with
zipper slits for both your arms and three clasp buttons so
that you can secure the blanket, while you move or cover
The brand also teased new products to come, “2023 will
be a big year for us as we transform the SweetNight brand
from an affordable mattress company to an actual sleep
solutions provider. We have been hard at work in the last
three years to develop this new line of products and we
want customers to understand how important finding a
mattress that fits really is from the perspective of quality
sleep,” said Tony.
Having more than a decade of hard work, tireless research
and understanding of quality sleep needs, SweetNight
continues to bring quality sleep solutions to the world.
March 2023

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PROFILE
HTE
Bedsure announces the launch
of its Spring 2023 Collection
Bedsure, a global-leading home textile brand with diverse
products that provides the utmost coziness, is excited to
announce the launch of its Spring 2023 Collection with
blooming flower patterns to cater to the 2023 Spring Trend.
T
The Bedsure Spring 2023 refreshed lineup
is rich in design and texture. From lightweight
quilts to cozy duvet covers and soft,
breathable sheets, Bedsure has everything
you need to create a comfortable and inviting
atmosphere in your home.
Some of the debuting Spring 2023 products include vibrant
and blooming flower botanical patterns, such as:
Bedsure Botanical Floral Duvet Cover Set: bring
the beauty of spring into your bedroom
The Bedsure Botanical Floral Duvet Cover Set features
Bedsure’s most popular floral print design from its 2022
comforter lineup. Inspired by the joyful spring energy, the
refreshing and elegant floral design symbolizes the blooming
spring season, and Bedsure is excited to expand the
pattern into even more product categories, adding a fresh
and inviting vibe to customers’ home spaces. The set includes
a duvet cover and two pillow shams, all made from
soft and durable brushed microfiber fabric. The floral
print is a mix of green leaves and delicate flowers. This
machine-washable duvet cover set makes a practical and
stylish addition to any bedroom decor.
Bedsure Farmhouse Floral Quilt Set: a lightweight
quilt set that transforms your bedroom into a
tranquil oasis
The Bedsure Farmhouse Floral Quilt Set brings a peaceful
farmhouse vibe into a modern bedroom with its delicate
floral print design. Its elegant floral bouquet pattern creates
a charming and serene ambiance in any space. Made
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PROFILE
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with durable and lightweight microfiber, this lightweight
quilt set provides the comfort of spring all year
long. Experience the beauty of nature all year round
with the Bedsure Floral Quilt Set.
Bedsure Springtime Floral Comforter Set:
experience a cozy and blooming spring vibe in
your bedroom
The Bedsure Springtime Floral Comforter Set features
a delicate floral print design with green leaves and
vibrant flowers, adding a touch of nature to your room
and expanding the springtime vibe year-round. The
comforter is filled with high-quality, hypoallergenic
down alternative fill, providing warmth and comfort
throughout the night. The Bedsure Floral Comforter
Set is machine washable and easy to care for, making
it a perfect addition to your bedroom decor.
In addition to the botanical floral designs, Bedsure
has also expanded its product lineup with traditional
products for an elevated look and rich texture:
Bedsure Tufted Embroidery Comforter Set: a
cozy comforter now comes with the elegance
of the classic tufted embroidery pattern
The Bedsure Tufted Embroidery Comforter Set features
delicate embroidery and a tufted design that
adds a touch of elegance to any bedroom. Made with
ultra-soft microfiber fabric and filled with plush down
alternative, this comforter set provides exceptional
comfort and warmth. Available in multiple colors and
sizes, it’s easy to find the perfect match for your decor.
Bedsure Washed Cotton Denim Duvet Cover
Set: Add a touch of western vibe to your cozy
space
Bring a touch of fresh springtime to your bedroom
with the Bedsure Washed Cotton Denim Duvet Cover
Set. Made from 100% washed cotton, this duvet cover
has a soft, lived-in look and feel for the season. A
hidden zipper closure and eight interior ties keep your
comforter in place for a comfortable night’s sleep.
March 2023

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EVENTS
HTE
Textile and raw
materials of Türkiye
Today, the Turkish textile and raw materials
industry has competitive advantages in
international markets, particularly in terms
of its technology, extensive product range
and the quality, design and creativity of its
products. Turkish Ministry of Trade offers
accurate information about the subject as
follows
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19
HHaving the largest share in Turkish industrial
production, the textile and readywear
sector is one of the first established
industries in Türkiye. Fabric, yarn and
home textile industries constitute the
huge Turkish textile and raw materials industry that has
improved significantly in the last decades. Especially
Turkish fabric and home textile industries have had a
significant role in the world’s clothing and home textile
markets in the last two decades. This sector is equivalent
to the European Union in terms of processing
capacity, modern technology, qualified workforce, and
especially product quality.
Today, the Turkish textile and raw materials industry
has competitive advantages in international markets,
particularly in terms of its technology, extensive product
range and the quality, design and creativity of its
products. In addition to its well-developed structure,
it employs a highly skilled labor force. Moreover, the
sector has great flexibility and ability to modernize its
production, and adapt itself to new technologies. This
ability allows the industry to reduce its reaction time
to changes in consumer demand in international markets.
Thus, the Turkish textile and raw materials industry
satisfies its customers by meeting all their needs
with the quality of its products together with its strong

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service ability of quick response and on-time delivery.
All these features have enabled Turkish manufacturers
and exporters to earn a good reputation in international
markets.
Textile production in international trade has emerged as
an important segment since the Industrial Revolution. In
2020, covid-19 negatively affected the textile industry
as well as all other sectors all over the world. With the
elimination of the devastating effects of the pandemic
in 2021, textile exports increased by 4.6% all over
the world compared to the previous year and reached
381.3 billion dollars, even exceeding the pre-pandemic
figures. When it is looked at the world trade of the textile
sector, the leading exporter countries according to the
their share of the world market are China (35,0%), India
(6,9%), USA (5,3%), Türkiye (4,2%) and Germany (4,1%).
While Türkiye’s textile exports increased by 31,0% in
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2021 compared to the previous year and increased
to 16,2 billion dollars, it rose to the 4th rank with an
4.2% share from the world market.
Regarding to textile and raw materials imports;
prominent countries are USA (with a 11,4% share),
Vietnam (with a 7% share), China (with a 6,4% share),
Germany (with a 4,8% share) and Bangladesh (with
a 4,4% share) respectively. Compared to the previous
year, Türkiye’s textile and raw materials imports
in 2021 dropped to 9,98 billion dollars by the rate
of 28,4% and it has maintained its place in the 7th
in the world.
Looking at the world’s major importers and exporters,
it is revealed that developed countries do not
actually leave the textile sector. It is observed that
the largest textile importing countries are also textile
exporters. It can be understood from the figures
that developed countries still engage in production
and trade of the textile and raw materials products.
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EVENTS
Türkiye’s Textile and Raw Materials Sector
Foreign Trade
Considering the overall export performance of
Türkiye’s textile industry over the years, it was realized
as 9,4 billion dollars in 2010, 13,1 billion
dollars in 2014 and 12,3 billion dollars in 2020. On
the other hand, with the contraction in the global
textile industry because of the covid-19 pandemic,
negative effects were experienced in our exports of
the textile and raw materials industry, as in all sectors.
However, as a result of the pandemic directly affecting
the purchasing decisions of global brands, especially
orders from far east countries shifted to our country
(nearshoring) and with the elimination of the negative
effects of the pandemic in 2021, our exports of the
textile and raw materials sector increased by 31%
compared to the previous year and reached 16,2 billion
dollars. Textile and raw materials sector is one of
the sectors that have foreign trade surplus. The sector
imports was realized as 9,4 billion dollars in 2010,
8,6 billion dollars in 2015 and 7,7 billion dollars in
2020. The sector imports, which has the same trend
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in recent decade, rose to 9,9 billion
dollars by the rate of 28,4% compared
to previous year.
- Exports
When the exports of the textile and
raw materials sector are analyzed on
the basis of countries, to which we
exported the most in 2021 were USA
(with 12,9% share), Germany (with
7,7% share), Italy (with 7,25 share),
United Kingdom (with 4,8% share)
and Bulgaria (with 3,4% share), respectively.
On the other hand, our
main trade partner, EU27 (except
United Kingdom) countries, increased
by 33,8% in 2021 compared to the
previous year and reached 6,6 billion
dollars. Furthermore, it is seen that almost
half of the Türkiye’s total exports
are made to EU countries.
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- Imports
When Türkiye’s textile and raw materials sector imports
is analyzed on basis of the countries, it is seen that
China (with 17,7 % share), India (with 6,8% share), USA
(with 6,2% share), Greece (with 5,2% share) and Brazil
(with 5,1% share) were the most imported countries in
2021, respectively. Moreover, total imports of the most
20 imported countries constituted 83,4% of all world
imports.
March 2023

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PROFILE
Lanorra on
the way to
be a world
brand
LLanorra is a brand recently
founded by the
couple Cristian and
Zeynep in Istanbul. The
brand, which makes
post carpets from natural calfskin
and fur products, also produces
various decoration products and
carpets. Cristian Ruiz and Zeynep
Enöz, from whom we listened to
the short story of the brand, announced
that they want to make
the brand known in the world in
the coming period.
Could you give us information
about Lanorra?
Lanorra Leather was founded in
Istanbul in 2020 by Cristian Ruiz
and Zeynep Enöz. We produce
home decoration products and carpets
using natural calfskin and natural
fur. We personally select the
best products from the best quality
tanneries of Latin America and
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38
HTE
PROFILE
bring them to the Turkish and Middle Eastern markets.
All hide and fur products, which we prepare with great
care in our production line, adorn the homes of our
customers with their unique design and quality workmanship.
What are the features of your product?
We aim to appeal to different tastes by constantly adding
new products to our collection. In our main palette,
there are products that we have designed entirely from
genuine leather and fur, such as leather and fur carpets,
throw pillows, runners, butterfly chairs, poufs.
What kind of market is Turkey for hides and
leather carpets?
Can you mention about your export markets?
The main countries we export to are Russia, Albania,
Lebanon, Iraq and Canada. We want to increase this
number in the coming period and export to different
regions and countries. We do regional studies related
to this, and we aim to expand our export market by
participating in fairs.
It has been a short time since we were founded. But
we are very happy that Lanorra is the known face of the
industry. The fact that we have a young and dynamic
team affects this very much. We are excited and our
goal is to see Lanorra in a place known to the whole
world in the coming years.
Turkey is a great marketplace for our products. Turkish
people have traditionally already mastered the use of
post. Unfamiliar customers get used to the comfort and
convenience of natural hide very quickly when they use
it for the first time. It also acts as a bridge in our sales
to Turkey, the Middle East and the Balkan countries.
March 2023

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EVENTS
15th Homedeco
Fair opens in
Almaty
15th HomeDeco Kazakhstan
International Exhibition for Home
Textile, Interior Design and Sleepwell
will be held its traditional venue of
Atakent Exhibition Center, 13-15
March 2023
HHomedeco Kazakhstan will showcase
the latest trends set in the home textile
and interior design industry.
Attending Homedeco 2023 will provide
a good opportunity for exhibitors
and visitors to trade on Home Textile and Interior Design
goods addressing to all Central Asia regions through representatives
of reliable wholesaler companies and trade
shops.
As an experienced event organizer in international markets
in general and in the Central Asian countries in particular,
Turkel promotes the event all around the world
and arranges B2B meetings to generate a respectful
amount of trade through the event. B2B meetings with
buyer delegates and the key persons of the Industry from
Kazakhstan and Turkey and neighborhood countries have
already been arranged.
81 exhibitors from 11 countries (Turkey, Kazakhstan,
Turkmenistan, Kyrgystan, Belarus, Russia, India, Poland,
Italy, China, Malaysia, India , Uzbekistan) on a gross area
of 3.850 sqm will be exhibiting their latest products in
the products categories such as interior fabrics, curtains,
drapery and curtain hardware systems, window decoration
accessories, sun-protection systems, carpets&flooring,
bedroom textiles, smart bedding, bathroom textiles,
kitchen textiles, home accessories, wallpapers to whole-
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EVENTS
salers, retail shops, shopping mall authorities, hotels, interior
design companies, studios, designers, academies,
press, associations, government bodies, and general
public.
The fair makes a lot of sense for exhibitors because
Kazakhstan is a petrol rich country with other various
natural resources. It is also the commercial hub of the
Central Asia and a fast growing market in terms of construction,
textile, and automotive. The domestic production
of the country is not so significant which makes
Kazakhstan highly dependant on imports. Being very rich
in the natural resources increases the overall GNP of the
country and also affects the living standards of the Kazakh
people enabling high purchasing power. The surrounding
countries like Kyrgyzstan, Uzbekistan,Turkmenistan
are very much commercially bound to Kazakhstan which
creates an immense potential for the exporters.

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German design award to
Swan Sofa Set!
Standing out with Enza Home’s unique style, Swan, the new
sofa set, won the “Special” award in the furniture category at
the German Design Award 2023, one of the most prestigious
design awards in the world.
TThe winners of the German Design
Awards 2023, one of the most distinguished
design awards in the world,
given by the German Design Council,
the German brand and design authority,
have been announced. Enza Home was awarded
the “Special” award in the category of “Furniture” for
its unique designs by saying “You are the most” for
those who are looking for more than just a piece of
furniture.
Having a timeless design, the Swan Sofa Set is fed
by a simple, pure and fluid expression like its name.
The calm structure in Swan’s strong design language
provides the same feeling in terms of comfort. The
angled arm structure supports the head to provide
comfort during rest, while the height on the arms and
back offers comfort. Swan’s high legs, which support
a clear and clear stance, add elegance to the design.
Consisting of 3 modules as 3-seater, 2.5-seater and
wing chair, the Swan Sofa Set draws attention with
its boucle fabric application and stylish metal leg design.
March 2023

15th International Exhibition for Home Textile,
Interior Design and Sleep Well
13-15
MARCH
2023
Atakent Exhibition Centre
Almaty / Kazakhstan

BED AND SLEEP
TECHNOLOGIES FAIR
5-7 SEPTEMBER 2023
DUBAI / BAE
www.turkel.com.tr
arzug@turkel.com.tr
THE FLOORING
SHOW
17-19
S E P T E M B E R
2023
HARROGATE / U.K

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CIFF Guangzhou 2023.
The doors are about to
open wide!
The 51st CIFF Guangzhou 2023 is ready to open its doors giving an enthusiastic
welcome to all the players in the furniture, home textile and interior decoration industry
and providing a concrete response to the major changes and new challenges
at play in the market.
F
For thousands of years, Guangzhou has
been an open and inclusive commercial
hub. The city attracts businessmen who
bring in their innovation and pragmatism.
Located in Guangzhou, CIFF also shares the city’s characteristics,
welcoming visitors from all over the world. As a
global trade fair hosted by a direct subsidiary of China’s
Ministry of Commerce and a comprehensive platform that
covers the entire chain of the furniture industry, CIFF plays
a crucial role for China’s furniture industry to open up and
trade worldwide, disclosing the huge opportunities of the
vast Chinese market.
The situation in the last 3 years
During the past 3 years it has not been convenient for
international buyers to visit their Chinese clients at fairs.
Despite of that, the accumulative export value of Chinese
furniture and its parts exceeded 400 billion yuan from
2020 to 2022. In 2021, the number hit a record high of
477.19 billion yuan. Looking back at 2022, China’s economy
grew by 3%, maintaining stability in employment and
prices. The total import and export value exceeded 40
trillion yuan for the first time, and reached 42.07 trillion
yuan, with an increase of 7.7% year-on-year.
Just as Mr. Liu He, Deputy Prime Minister of the State
Council, stated in his speech at the World Economic
Forum 2023 in January, Chinese economy will see an
overall improvement this year, with a high probability of
reaching a normal growth rate. It can be projected that
imports will increase significantly this year, enterprises
will increase investment and residents’ consumption will
return to normal.
The current entry policy
As of 8th January 2023, anyone arriving in China from
abroad will be permitted entry without centralized iso-
March 2023

53
lation. Currently inbound passengers need only show a
negative result from a molecular test done 48 hours before
departure. Furthermore the number of international
flights has been increasing steadily.
“Integration” is the key-word
In the last few years, CIFF Guangzhou has put great efforts
on integration.
The first integration relates to import and export. Currently,
China is building a new development paradigm with domestic
circulation at its core, and the domestic and international
dual circulation mutually promoting each other.
CIFF is the only exhibition in China that drives the domestic
circulation as well as the international circulation for
the furniture and interiors sector, being a bridge between
China and the world.

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On one hand, CIFF firmly implements the national strategy
of expanding domestic demand. China is a large economy
on its way to becoming the world’s largest consumer
market. In recent years, CIFF has taken precise measures
to target domestic sales channels, helping both domestic
and foreign exhibitors penetrate the Chinese market. In
2021, the number of domestic visitors to the show exceeded
350,000, reaching a record high.
On the other hand, the new development paradigm featuring
“domestic and international dual circulation” lets
China to open up its doors even wider and wider.
Before 2020, every edition of CIFF Guangzhou received
over 30,000 overseas buyers from more than 200 countries
and regions, definitely a great gathering for all furniture
professionals worldwide. Over the past three years,
CIFF has also actively expanded the circle of foreign trade
friends, linking up with many of the world’s top buying
groups and representatives of sourcing companies stationed
in China. And the international media have never
stopped promoting the fair globally, thus helping to promote
high quality international trade.
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The second integration relates to the full industry chain.
CIFF Guangzhou consists of “three major sections”:
Home Furniture, Office and Commercial Space, and
CIFM/interzum guangzhou, which together form a powerful
one-stop sourcing platform.
The 51st CIFF Guangzhou 2023 will take place in two
phases at the Canton Fair Complex in Guangzhou
Pazhou, covering a total exhibition area of 700,000
square meters and hosting 4,000 companies and
brands.
The first phase, between 18-21 March, dedicated to
the Home Furniture section, will present an optimized
layout and innovative design trends, green and health
products, digital and smart technologies, and quality
lifestyle. Area A will showcase home space, upholstered
furniture and the “Design Spring CIFF Contemporary
Design Exhibition” which will bring together the highest
level of contemporary original Chinese design. Area B
will focus on upholstery, dining and living room furni-
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ture; this aims to provide domestic and foreign buyers a
one-stop shop for large-volume purchases and for OEM
and ODM products. Area C is for home decor and home
textile; it will offer domestic and foreign buyers a full
range of soft furnishing products and design services.
The Poly World Trade Center Expo is for outdoor leisure,
covering outdoor furniture, sunshade systems, leisure
camping and other outdoor categories in full, creating
a comprehensive sourcing platform with a leisure-style
outdoor experience.
During the second phase between 28-31 March, the
Office and Commercial Spacesection as well as CIFM/
interzum guangzhou will use the newly built hall in Area
D. The overall exhibition scale will be larger than that in
2019. Let’s expect an international event of high-standard,
high brand-concentration and high-technology.
Office and Commercial space will host top brands from
home and abroad and lead the trend of green and low
carbon. CIFM/interzum guangzhou will also present top
names, showcasing cutting-edge technologies from the
upstream industries.
The third integration relates to online and offline, creating
a highly effective trade platform for CIFF exhibitors
and buyers globally. Since 2020, CIFF has created an
“8+365” online and offline service to help businesses
expand trade and secure orders. During the 8-day exhibition,
CIFF will provide a full suite of services to VIP
buyers. This covers food & beverage, accommodation,
transportation and business matching. It will be also
launched a special program named “Greater Bay Area
Furniture Market Study” which provides customized itinerary
based on visitor requirements. Foreign buyers can
visit companies, factories and markets, enriching their
business journey in China.
In addition, CIFF offers uninterrupted trade and business
matching services throughout the year: for example, the
currently ongoing online business matching meetings,
and a new function on CIFF website for overseas buyers
to raise their requests all year round.
The upcoming CIFF is China’s first global furniture fair this
year. It will give full play to its full-supply-chain advantages
and build a communication platform for greater cooperation
and business opportunities.
March 2023