HTE April 2023

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

4<br />

<strong>HTE</strong><br />

Home Textile Exports<br />

Group Chairman<br />

Publisher<br />

Managing Editor<br />

(Responsible)<br />

H.Ferruh ISIK<br />

ISTMAG Magazin Gazetecilik<br />

Yayıncılık İç ve Dış Ticaret Ltd. Şti.<br />

Mehmet SOZTUTAN<br />

(mehmet.soztutan@img.com.tr)<br />

Ciao Italy!<br />

Every <strong>April</strong> we go to Italy for two important reasons. We observe<br />

the future trends of fabrics and curtains at Proposte. The major<br />

brands of these two categories display their latest works at Villa<br />

Erba in Cernobbio near Como. For some years, Proposte coincides<br />

with iSaloni, the Salone del Mobile Milano where we can<br />

observe what is the new role of the Salone.<br />

Proposte will show all the bests of European supply and trends<br />

in Villa Erba and many additional Turkish manufacturers’ best<br />

products at International Observatory, a part of Proposte held in<br />

nearby Sheraton Lake Como hotel.<br />

How and where to start redesigning its evolution? The Milan trade<br />

fair Salone del Mobile, the international point of reference for the<br />

furnishing and design sector, has reclaimed its traditional spot in<br />

the calendar, boasting a totally new format and multidisciplinary<br />

cultural content for Euroluce, and a decision to plan the <strong>2023</strong><br />

edition on one single level at the fairgrounds, thus acting as a<br />

shockwave and paving the way for the new design of the trade<br />

fair event.<br />

Advisory Board<br />

Editorial Consultants<br />

Correspondents<br />

Domestic<br />

Advertising Manager<br />

International<br />

Sales Manager<br />

Technical Manager<br />

Art Director<br />

Chief Accountant<br />

Subscription<br />

Osman Nuri CANIK<br />

Ufuk OCAK<br />

Hilmi GULCEMAL<br />

Pınar TASDELEN<br />

Ayse Mehtap EKINCI<br />

Assoc. Prof. Mehmet Ali OZBUDUN<br />

Inkrit BERBEE<br />

(inkrit@lobsterconcepts.nl)<br />

Milou KET<br />

(studio@milouket.com)<br />

Dr. Rolf ARORA<br />

Elke ARORA<br />

Adem SACIN<br />

(adem.sacin@img.com.tr)<br />

+90 505 577 36 42<br />

Omer Faruk GORUN<br />

(omer.gorun@img.com.tr)<br />

Ayca SARIOGLU<br />

(ayca.sarioglu@img.com.tr)<br />

Tel: +90 212 604 5100<br />

Tayfun AYDIN<br />

(tayfun.aydin@img.com.tr)<br />

Tolga CAKMAKLI<br />

(tolga.cakmakli@img.com.tr)<br />

Yusuf DEMIRKAZIK<br />

(yusuf.demirkazik@img.com.tr )<br />

Ismail OZCELIK<br />

(ismail.ozcelik@img.com.tr)<br />

The Turkish home textile industry will meet at Hometex show in<br />

Istanbul next month. As every year, a great many international<br />

buyers will make their way to Istanbul to see what the Turkish industry<br />

has to offer and they will generate a huge trade with their<br />

Turkish business partners who offer innovative and competitive<br />

products.<br />

Mehmet SOZTUTAN<br />

(mehmet.soztutan@img.com.tr)<br />



Merkez Mah. 29 Ekim Cad.<br />

No:11 Medya Blok Kat:1<br />

Yenibosna / İstanbul / Turkey<br />

Tel: +90 212 454 22 22<br />

Faks: +90 212 454 22 93<br />

www.hometextile.com.tr<br />

BURSA<br />

KONYA<br />


Buttim Plaza A. Blok Kat:4 No:1038<br />

Tel: +90. 224 211 44 50-51<br />

Fax: +90. 224 211 44 81<br />

H. Ulusahin Is Mrkz.<br />

C. Blok Kat:6 No:603-604-605<br />

Tel: +90. 332 238 10 71<br />

Fax: +90 332 238 01 74

6<br />

NEWS<br />

<strong>HTE</strong><br />

Türkiye attracted<br />

$13B in foreign<br />

direct investment<br />

in 2022<br />

‘We aim to receive 1.5% share<br />

in global investments in the<br />

coming period,’ says head of<br />

Investment Office<br />

I<br />

ISTANBUL – Türkiye attracted $13 billion<br />

in foreign direct investment (FDI)<br />

last year, said Burak Daglioglu, the head<br />

of Investment Office recently.<br />

“We aim to receive 1.5% share in global investments in<br />

the coming period,” Burak Daglioglu added.<br />

Türkiye is among the countries that recovered the fastest<br />

from the economic fallout of the coronavirus pandemic<br />

and the Russia-Ukraine war, he pointed out.<br />

With its well qualified workforce and geographical location<br />

at the intersection of Asia, Africa and Europe, Türkiye has<br />

the advantage of dealing with challenges, he added.<br />

<strong>April</strong> <strong>2023</strong>

est 1971<br />

R<br />

In 1971, Altınbaşak was established in Denizli,<br />

Turkey. Altınbaşak is a fully integrated international<br />

home textile company, offering highest quality products<br />

to the world. Altınbaşak provides the best customer<br />

experience<br />

possible by principle of quality in every aspect and<br />

having all of its production departments which are<br />

sizing, spinning, weaving, knitting, dyeing, printing,<br />

embroidering, and sewing, under one roof. The monthly<br />

capacity of Altınbaşak Textile is; 650 tones hand and<br />

bath towels, 145.000 pcs bed linens and pillow cases,<br />

60.000 pcs pillows, 20.000 quilts.<br />

Altınbaşak’s export market are Europe, USA, UK,<br />

Russia, Australia, UAE, Africa, Arabia with the lead<br />

time of 4-8 weeks following the order date. More than<br />

600 employees are works under the Altınbaşak roof,<br />

and company has 3 separate production facilities<br />

which are located in 85000 m2 open, 45000 m2<br />

indoors area.<br />

Altınbaşak Textile, ensures that all steps taken to production are done with quality in mind. Company offers a variety of<br />

goods for over 45 countries and produces almost all sorts of home textile products like bath towels, bath mats, bath robes,<br />

kitchen towels, bed sheets, quilts, goose down blankets and pillows, and wool blankets.<br />

Ömer Çalışkan<br />

Export manager<br />

+90 258 269 10 69<br />

omer@altinbasak.com<br />

www.altinbasak.com<br />

Our Strategy and Social Responsibility<br />

As Altınbaşak, we are committed to improving our efforts to serve society<br />

and environment better. Thus, we have intention of improve our positive<br />

contribution on our customers, while taking great responsibilities both<br />

socially and environmentally to provide the proper future development. We<br />

aim to achieve unparalleled production technologies, delivering superior<br />

products without using any non-environmental chemicals, regarding to our<br />

commitment to innovation and human health.<br />

Sustainability and Traceability<br />

When we determined our strategy, we had been taken into consideration<br />

of sustainability and traceability first. With the purposes of green<br />

transformation, we always keep improving. Our target is taking the all<br />

certificates exist about textile which shows that economic viability,<br />

environmental protection and social equity. As Altınbaşak Textile, we are<br />

aware of and consider that these are the important topics, together with the<br />

product itself.<br />

You can review the certificates below which we gained for act upon to our<br />


8<br />

NEWS<br />

<strong>HTE</strong><br />

Trip.com Group aids<br />

community recovery through<br />

Turkish earthquake relief<br />

initiative<br />

Trip.com Group, a leading global online travel services<br />

provider, is offering aid and assistance to help support victims<br />

of the devastating Turkey-Syria earthquakes that have affected<br />

communities throughout the country.<br />

T<br />

Trip.com Group has donated 3,400 emergency<br />

supply packages - including sleeping<br />

bags, folding beds, blankets, and<br />

moisture-proof mats in partnership with<br />

the Consulate General of the Republic of<br />

Türkiye in Shanghai.<br />

The supplies will then be sent to Istanbul and Adana,<br />

where they will be distributed to affected communities to<br />

help with the recovery process.<br />

CEO of Trip.com Group, Jane Sun, said, “We are deeply<br />

concerned about the widespread destruction caused by<br />

the earthquake and saddened to see so many people affected.<br />

“As a global company, we are responsible for providing<br />

relief support in times of need. We urge businesses in<br />

the travel industry to collaborate and support the impacted<br />

communities and individuals in any way possible. Our<br />

thoughts are with the victims and their families during this<br />

difficult time.”<br />

The 7.8 Magnitude earthquake hit southern and central<br />

Turkey, and northern and western Syria on 6th February.<br />

A subsequent 6.4 quake struck the area a fortnight later.<br />

In response, governmental bodies and companies worldwide<br />

have contributed to providing crucial support in the<br />

form of rescue and relief efforts.<br />

Trip.com Group, with its Trip Cares initiative, previously<br />

launched medical relief to support global communities<br />

during the COVID-19 pandemic and will continue to provide<br />

international assistance worldwide in times of crisis.<br />

<strong>April</strong> <strong>2023</strong>

12<br />


<strong>HTE</strong><br />

Sunbrella Introduces Ready-Made<br />

Drapery for Residential Interiors<br />

New fade-proof window treatments from performance fabric<br />

leader are designed to provide years of beautiful living<br />

BBURLINGTON, N.C., Feb. 9, <strong>2023</strong> /<br />

PRNewswire/ -- Sunbrella announces the<br />

Sunbrella Window Collection, a selection<br />

of ready-to-ship, ready-to-hang drapes that<br />

mark the brand’s entry into window treatments<br />

for residential interiors. These stunning new draperies,<br />

designed with luxurious textures, inspired colors<br />

and a range of light filtration options to fit any style, are<br />

built to be both long-lasting and low maintenance.<br />

Curated specifically for indoor settings, each new Sunbrella<br />

window fabric features a distinctly soft hand and elegant<br />

drape. These draperies are rich with texture and feature<br />

the proprietary Color to the Core technology that defines<br />

Sunbrella fabrics for long-lasting, fade-proof beauty.<br />

Homeowners can select from both sheer and light-filtering<br />

opacity options to achieve the level of light control and<br />

desired privacy for each room.<br />

Available in two lengths (84 and 96 inches), the Sunbrella<br />

Window Collection includes 54 ready-made stocked drapery<br />

options composed of 27 colors within five distinct<br />

patterns. Most styles include a 3-in-1 construction that<br />

provides the flexibility to be hung using a rod pocket,<br />

back tab or clip rings, and some styles feature a grommet<br />

option. The collection is backed by a five-year warranty<br />

from Sunbrella and is GREENGUARD® Gold certified for<br />

safe indoor environments.<br />

“We’re thrilled to introduce beautiful, life-proof finished<br />

Sunbrella Window Collection: Sunbrella Lina Sheer 3-in-1 Curtain<br />

<strong>April</strong> <strong>2023</strong>

14 drapery products to consumers<br />

for the first time<br />

<strong>HTE</strong><br />

with the quality and innovation<br />

that people<br />

expect from Sunbrella,”<br />

said Sean Martin, vice<br />

president and general<br />

manager of window<br />

treatments at Sunbrella.<br />

“The Sunbrella Window<br />

Collection complements<br />

our existing fabrics, offering<br />

consumers style<br />

and premium performance<br />

in ready-to-hang<br />

drapery products.”<br />


New Sunbrella readymade<br />

window drapery<br />

offerings include:<br />

Sunbrella Durant Light<br />

Filtering 3-in-1 Curtain:<br />

Featuring a soft texture<br />

and timeless look, this curtain is made with a classic and<br />

versatile plain-weave fabric in eight different colorways to<br />

complete the design of any space.<br />

Sunbrella Marx Light Filtering Grommet Curtain: The versatile<br />

construction of Sunbrella Marx curtains offer a beautiful<br />

drape and inviting light. Featuring a fine basketweave<br />

texture, these curtains offer a casual and relaxed appeal<br />

for beautiful living and are available in eight different colorways.<br />

Sunbrella Lucena Light Filtering 3-in-1 Curtain: Featuring<br />

a loopy boucle yarn, Sunbrella Lucena curtains are made<br />

Sunbrella Window Collection: Sunbrella Durant Light Filtering 3-in-1 Curtain<br />

Sunbrella Window Collection: Sunbrella Taylor Light Filtering 3-in-1 Curtain<br />

with an elegant and texture-rich fabric. Available in five<br />

colorways, these stunning curtains add visual interest and<br />

a luxuriously soft texture to any space.<br />

Sunbrella Taylor Light Filtering 3-in-1 Curtain: The textured<br />

fabric of these Sunbrella Taylor curtains provide the<br />

elevated look of silk in five eye-catching colorways while<br />

still maintaining fadeproof beauty.<br />

Sunbrella Lina Sheer 3-in-1 Curtain: These beautiful,<br />

semi-sheer curtains feature a touch of sheen to provide<br />

an airy ambiance with gently diffused natural light. They<br />

can be hung alone or layered with other Sunbrella window<br />

treatments to add<br />

depth, dimension and<br />

lightweight texture to windows.<br />

Sunbrella Lina drapery<br />

is available in a natural<br />

color.<br />

Sunbrella window treatments<br />

are currently available<br />

through retailers<br />

including Pottery Barn<br />

and Frontgate as well<br />

as Sunbrella.com, with<br />

expanded retail distribution<br />

to Lulu and Georgia,<br />

Macy’s, Bloomingdale’s,<br />

AllModern and Birch<br />

Lane expected throughout<br />

<strong>2023</strong>. To learn more<br />

about the new Sunbrella<br />

Window Collection, visit<br />

Sunbrella.com.<br />

<strong>April</strong> <strong>2023</strong>

18<br />

<strong>HTE</strong><br />


Spring touch<br />

to Homes by<br />

Schafer!<br />

Schafer Home<br />

makes a difference<br />

to bedrooms<br />

SSchafer, which is rapidly<br />

advancing towards<br />

becoming a world<br />

brand with its innovation<br />

and unique design<br />

approach, continues to make life<br />

beautiful with its home textile products.<br />

Offering quality and aesthetics<br />

together, Schafer Home brings<br />

its customers a wide range of products<br />

consisting of bedding sets,<br />

bedspreads, piques, dowry sets,<br />

towels and mats.<br />

Drawing attention with its uniquely<br />

designed, stylish and high quality<br />

home textile products that add aesthetics<br />

to the lives of consumers,<br />

Schafer Home offers Rosemarry<br />

double duvet cover set and Charm<br />

bedspread, which will add a different<br />

and new touch to every home<br />

in the spring season. Rosemarry<br />

double duvet cover set, which is<br />

included in the home textile product<br />

range of Schafer Home, which<br />

<strong>April</strong> <strong>2023</strong>

The magic of elegance is<br />

hidden in the details.

20<br />

<strong>HTE</strong><br />


is sold in stores and online, is a package of 52 wire<br />

70% cotton and 30% polyester fabric, 1 duvet cover<br />

(200x220 cm), 1 sheet (220x240 cm) and 2 pieces<br />

pillowcase (50x70 cm). Rosemarry duvet cover set,<br />

which provides ease use with its easy ironing feature,<br />

offers long-lasting use with its high quality, durable and<br />

robust fabric.<br />

On the other hand, the 200x230 cm Charm bedspread,<br />

adds a new atmosphere to bedrooms with its natural<br />

fabric woven from 100% cotton double layer muslin<br />

yarn and its soft texture, while at the same time beautifying<br />

it. Available in powder, beige and green colours,<br />

Charm bedspread adds a warm look to bedrooms with<br />

its aesthetic appearance. Schafer Home invites customers,<br />

who want to take the look of their space to<br />

a different level with the unique design approach and<br />

quality home textiles. Customers can choose the most<br />

suitable Schafer Home products for themselves from<br />

the Schafer stores and online sales points.<br />

<strong>April</strong> <strong>2023</strong>

22<br />


<strong>HTE</strong><br />

Vanelli – from yarns selected<br />

with care to fabrics and<br />

ready made products<br />

Innovative and value added products of Vanelli can be seen at<br />

Villa Erba where Proposte will be held in Cernobbio, Italy<br />

AAs a leader in the textile sector,<br />

Vanelli produces home textiles and<br />

accessories, for both commercial<br />

and residential interiors. The company<br />

explores further, develope<br />

and innovate to provide outstanding and durable textiles<br />

for brands and professionals all over the world.<br />

The Vanelli fabrics turn interiors into living spaces.<br />

“We are always in motion. Our passion for fabrics is<br />

our driving force, and we live it to the fullest. Never<br />

stand still; we are always searching for new trends<br />

and fresh ideas. Our vision and communication reflect<br />

our constant quest for innovation and creativity,”<br />

says an official of the company and adds, “Our<br />

identity is a patchwork of different cultures, talents<br />

and characters. This diversity is what defines us<br />

as a family and a company. Being in the business<br />

for several generations leaves us with many stories<br />

about who we are, how we work, and where our inspirations<br />

come from. At Vanelli, we take pride in<br />

our wide-range of dynamic services that we offer to<br />

our valued customers. We know that every project,<br />

whether commercial or at home, requires diverse<br />

needs. Therefore, we aim to assist in making your<br />

vision a reality through our customisable services.”<br />

Under the umbrella of Vanelli, the company offers 3<br />

exclusive brands – Vanelli Textile, Vanelli Contract<br />

and Vanelli Home, each with their own unique con-<br />

<strong>April</strong> <strong>2023</strong>

cept and end-user in mind. It will be worthy to explore<br />

unique Vanelli brands that offer elegance,<br />

comfort and durability across diverse spaces.<br />

23<br />

Vanelli Textile<br />

Its passion lies with innovating new fabrics, generating<br />

emotions never felt before. Textile design is the<br />

language Vanelli uses to express its creativity and<br />

curiosity for innovation.<br />

For several generations, Vanelli puts the best of itself<br />

in its production, obsessed by details, controlling every<br />

step of the process, searching for absolute perfection.<br />

Day after day, collection after collection, it keeps<br />

exploring further to provide professionals worldwide<br />

with outstanding and durable textiles that can generate<br />

true emotions.<br />

Vanelli Contract<br />

Entirely dedicated to professionals who design living<br />

spaces, Vanelli Contract is an invitation to dream<br />

further and redefine fabrics functions.<br />

It combines new technologies and creativity to always<br />

meet the highest expectations in terms of quality,<br />

design, comfort, security and durability.<br />

The Vanelli team has become the privileged and<br />

trustworthy partner of architects and interiors designers<br />

seeking uniqueness and exclusivity.

24<br />

<strong>HTE</strong><br />


Vanelli Home<br />

Always in tune with the latest design trends and taking<br />

inspiration from various influences and cultures,<br />

Vanelli Home shapes and patterns up-to-date with<br />

customers’ desires, wherever they are in the world.<br />

Its versatile and contemporary approach perfectly<br />

embodies the genuine spirit of today’s home decoration<br />

brands.<br />

Vanelli Home was established in 1996 as part of the<br />

Vanelli brand, a historic textile company based in<br />

Bursa, Turkey. The company offers a wide range of<br />

fabrics and qualities to develop various styles and<br />

offerings.<br />

The philosophy<br />

Vanelli is committed to combining sustainability,<br />

technical excellence, quality and design, providing<br />

inspiration and peace of mind to interior designers/<br />

customers. The Vanelli in-house design team follows<br />

the latest trends and innovations while developing<br />

new qualities and collections. - Its fabrics are premium<br />

quality, hard-wearing and easy to maintain.<br />

The company is dedicated to providing easy-care<br />

fabrics, easy to maintain and wash. Vanelli contract<br />

fabrics present an extensive, highly diverse variety<br />

giving the user choice of thousands of designs and<br />

<strong>April</strong> <strong>2023</strong>

25<br />

colors which can be transformed into numerous interior<br />

atmospheres, covering a wide range of budgets.<br />

They come in a wide selection of styles and<br />

constructions.<br />

The textile production process at Vanelli is fully vertical<br />

- starting from twisting and dyeing the yarns to<br />

weaving - further to selected finishes: piece dyeing,<br />

unique finishes, pleating and printing (digital and<br />

screen) - proceeding finally to readymade products<br />

(pillows, bed runners, curtains, bedding) for hospitality<br />

and commercial projects. - The control of the<br />

whole vertical process also allows for control of sustainability<br />

throughout the production<br />

Sustainability is an overarching priority for Vanelli -<br />

Produced to the highest environmental standards.<br />

– the company focuses on minimizing its environmental<br />

impact. While sourcing the latest fiber and<br />

yarn innovations and textile finishes for contract<br />

products, its research and development processes<br />

prioritizes sustainable choices.<br />

We are a family business with a history of passion for interior<br />

decoration that has been handed down for four generations.<br />

- Throughout the production process to the final<br />

products, sustainability is our priority: durable, last<br />

time and use, enable cleaning and care.<br />

- All its fabrics are rigorously tested, providing the<br />

ultimate guarantee for style, safety, and quality.<br />

Since Vanelli is an in-house manufacturer, they can<br />

accommodate small requests or supply large orders,<br />

depending on the customers’ requested needs. The<br />

manufacturing chain of Vanelli guarantees that all<br />

products are produced according to the highest standards<br />

following an innovative and flexible process.

26<br />

<strong>HTE</strong><br />

EVENTS<br />

Coyuchi is the first home brand<br />

to achieve full circularity<br />

C<br />

Coyuchi, the leader in sustainable home<br />

textiles since 1991, announced that it is the<br />

first brand in the home industry to achieve<br />

full circularity through the development of<br />

its Full Circle Recycled Cotton Blanket &<br />

Throw, a product crafted from 52% of its own recycled<br />

Coyuchi cotton and 48% organically grown material.<br />

Production on the blanket, which Coyuchi announced had<br />

begun in <strong>April</strong>, has been completed and is available now<br />

to order.<br />

While no single industry roadmap to circularity exists, the<br />

brand determined the pathway to a closed loop that best<br />

fit Coyuchi’s unique needs would be to recollect its own<br />

products from customers and produce something new<br />

from them. For Coyuchi, innovation in textiles has always<br />

meant being responsible for every single thing it puts out<br />

into the world, and it is proud to provide the industry with<br />

the first prototype for how this can be achieved.<br />

“Coyuchi is proud to blaze a trail for full circularity for<br />

others to learn from,” says Eileen Mockus, Coyuchi CEO &<br />

President. “The Full Circle Blanket is the first proof of concept<br />

that circularity is achievable in textiles, and beyond.<br />

We hope this work reflects the growing desire from consumers<br />

to make climate-conscious purchase decisions,<br />

and a successfully tested pathway for other companies to<br />

scale their own circularity.”<br />

How Coyuchi closed the loop<br />

This circular mission began only three years ago when<br />

customers expressed a desire for a way to recycle the<br />

Coyuchi brand items that no longer had a place in their<br />

home. The company responded with the creation of its<br />

proprietary takeback program Coyuchi 2nd Home Take<br />

Back, which offers customers 15% off their next purchase<br />

in exchange for sending back used Coyuchi products<br />

using prepaid shipping. The used products go through a<br />

thorough inspection and CO2 cleaning process via The<br />

<strong>April</strong> <strong>2023</strong>

28<br />

Renewal Workshop, then what can be mended is released<br />

<strong>HTE</strong><br />

through the brand’s 2nd Home Renewed Label, The remaining<br />

fabric that doesn’t pass the inspection process<br />

contributes to the supply of Coyuchi-brand recycled yarn<br />

fibers, spun by Recover, for the Full Circle Recycled<br />

Blanket and Throw, as well as future recycled products.<br />

EVENTS<br />

Since Coyuchi began collecting its products back from<br />

customers in 2017, the company has taken back 34,694<br />

lbs (approximately 3,000 units) of product:<br />

• 83% of the product we have received from our customers<br />

can be mended, cleaned and resold in our store.<br />

• The remaining 17% can be recycled and contributes to<br />

the supply of recycled Coyuchi yarn fibers<br />

• Around 6,000 lbs of product has been renewed and resold<br />

year-to-date<br />

Since beginning its partnership with The Renewal<br />

Workshop only three years ago, Coyuchi’s impact-to-date<br />

has resulted the equivalent of:<br />

• The energy of 2,532 light bulbs per year<br />

• The carbon of 2,166 gallons of gas<br />

• The water of 25 Olympic swimming pools<br />

• 36,475 lbs of toxic chemicals saved<br />

• 34,694 lbs of textile waste diverted from landfill<br />

<strong>April</strong> <strong>2023</strong>

30<br />

<strong>HTE</strong><br />

EVENTS<br />

Heimtextil 2024 launches with<br />

adapted hall structure and separate<br />

segment for Carpets & Rugs<br />

Frankfurt am Main – Optimized hall planning and the new<br />

Carpets & Rugs product segment await international visitors<br />

and exhibitors at the largest and most international trade<br />

fair for home and contract textiles. The new developments<br />

were immediately met with great interest and positive feedback<br />

from the market. Even companies that were not represented in<br />

<strong>2023</strong> are relying on Heimtextil 2024 as an important business<br />

platform with their registration. With interior design, trends<br />

and inspiration, Heimtextil in January 2024 is the reliable<br />

kick-off for the new season. For exhibitors<br />

<strong>April</strong> <strong>2023</strong>

32<br />

<strong>HTE</strong><br />

EVENTS<br />

I<br />

In 2024, Heimtextil will be<br />

even more visitor-friendly<br />

with optimised hall<br />

planning. The popular,<br />

light-flooded hall 3 and<br />

the new hall 5 will be added to the lineup.<br />

From 9 to 12 January 2024, visitors<br />

will find the latest collections from<br />

the Wall Decoration segment, Textile<br />

Technology, the most international range<br />

of Textile Designers and, as a highlight,<br />

the Heimtextil Trends 24/25 will be presented<br />

compact and centrally located in<br />

Hall 3.0. Here, creativity and innovation<br />

are brought together in a unique melting<br />

pot of (technical) innovations and<br />

impulses for buyers from various segments.<br />

Window & Interior Decoration will<br />

be located in hall 3.1. Heimtextil thus<br />

enables a compact presentation and visitor-friendly<br />

connections, also to furnishing<br />

fabrics in hall 4. The new Carpets &<br />

Rugs product segment will be presented<br />

in hall 5.1. The new hall is optimally<br />

connected directly to the Via Mobile and<br />

to the transition to hall 4. International<br />

visitors will benefit from short and direct<br />

walking distances with the relevant<br />

product areas in one place. The Fibres<br />

& Yarns product segment for decorative<br />

and furniture fabrics, which was successfully<br />

launched in <strong>2023</strong>, will be expanded<br />

and presented together with Interior.<br />

Architecture.Hospitality and Decorative &<br />

Furniture Fabrics, once again in hall 4.0.<br />

Visitors to Heimtextil 2024 can also rely<br />

<strong>April</strong> <strong>2023</strong>

34<br />

<strong>HTE</strong><br />

EVENTS<br />

on the established offerings of Smart Bedding, Beautiful<br />

Living, Bed & Bath Fashion, Asian Excellence and Asian<br />

Selection. Halls 10, 11 and 12 on Messe Frankfurt’s western<br />

fairgrounds will once again be open to German and<br />

international buyers at the start of the season.<br />

Heimtextil is offering an attractive early-booking rate for<br />

exhibitors until 22 March <strong>2023</strong>. The registrations to date<br />

reveal: Even companies that had decided not to exhibit<br />

at Heimtextil <strong>2023</strong> will be represented again at Heimtextil<br />

2024. German and international exhibitors are thus relying<br />

on Heimtextil as an important sales channel for the<br />

future.<br />

Heimtextil 2024 is expanding its portfolio with a separate<br />

product segment for carpets. The Carpets & Rugs<br />

segment will be located exclusively in the new hall 5.1.<br />

On display will be: fitted, handmade and custom-made<br />

carpets, machine-made woven carpets, mats and dirt-absorbing<br />

carpeting as well as rugs and runners. Carpets<br />

are traditionally an integral part of Heimtextil and have<br />

so far been presented by the exhibitors in different halls.<br />

Starting in 2024, this range will be permanently combined<br />

in a separate segment on an annual basis. Heimtextil is<br />

thus responding to the increasing demand from the mar-<br />

<strong>April</strong> <strong>2023</strong>

36<br />

EVENTS<br />

<strong>HTE</strong><br />

ket. International buyers will thereby receive an optimum,<br />

bundled overview of a wide selection of fitted carpets.<br />

The segment appeals to international wholesalers as well<br />

as DIY and home improvement stores, furniture retailers<br />

and furnishing stores and specialised retailers.<br />

“By presenting carpets in a separate product segment, we<br />

are generaing additional added value for relevant buyers.<br />

In the future, exhibitors of fitted carpets can be found<br />

bundled and centrally located in the new hall 5.1. The<br />

range of textile floor coverings will be optimally integrated<br />

into the existing textile environment at Heimtextil. The<br />

new area is already attracting great attention. The past<br />

months have been characterised by a variety of conversations<br />

with companies, potential visitors, associations and<br />

publishers - we have received consistently positive feedback<br />

from all of them for our decision. We are pleased<br />

to be able to respond to the wishes of the branch with<br />

this reliable annual offer”, explains Bettina Bär, Director<br />

Heimtextil.<br />

The global textile industry was represented in Frankfurt<br />

at Heimtextil <strong>2023</strong> with 44,000 visitors and 2,400 exhibitors<br />

together from 129 nations. 92 percent of trade<br />

visitors and 81 percent of exhibitors achieved their<br />

trade-fair goals at Heimtextil <strong>2023</strong>, thus confirming the<br />

relevance of the trade fair. Heimtextil not only generated<br />

business opportunities, but also provided valuable<br />

content and inspiration. In addition to learning about<br />

trends and new products, initiating and maintaining<br />

business relationships as well as networking and exchanging<br />

experiences were among the most frequently<br />

mentioned objectives at the fair. The surveys showed<br />

the trend that important purchasing decisions are increasingly<br />

being prepared at the fair. Exhibitors were<br />

also positive about their post-fair business and benefited<br />

from a 72 percent share of executives among the<br />

visitors.<br />

<strong>April</strong> <strong>2023</strong>

42<br />

<strong>HTE</strong><br />

EVENTS<br />

Curtains<br />

up for 30 th<br />

Proposte<br />

The curtain will be raised for<br />

the 30th edition of Proposte at<br />

Villa Erba in Cernobbio, 18-<br />

20 <strong>April</strong> <strong>2023</strong>. 78 companies<br />

will participate in the 30th<br />

edition of Proposte. Upon<br />

the return of Vanelli inside<br />

the Villa, there will be a<br />

record number of 8 Turkish<br />

exhibitors in addition to<br />

<strong>HTE</strong> magazine in Villa Erba<br />

while over 20 others will be<br />

exhibiting their innovative<br />

and competitive products at<br />

International Observatory<br />

concurrently held at nearby<br />

Sheraton Lake Como Hotel as<br />

part of Proposte.<br />

P<br />

Proposte will host 29 Italian and 49 international<br />

exhibitor companies in its<br />

30th edition this year. For the first time,<br />

the French manufacturer Linder and the<br />

Italian manufacturer Jannelli & Volpi,<br />

opening Proposte’s doors to the world of wallcoverings,<br />

will participate in the trade show.<br />

The number of exhibitors is going back to comparable<br />

pre-pandemic levels and it is interesting to note that ten<br />

companies – one Italian and nine from abroad – have<br />

re-confirmed their participation after years. “This is a great<br />

satisfaction that marks a turning point after the issue we<br />

have had with the Fuorisalone of Cernobbio. The fact that<br />

companies have come back to Proposte – like the Turkish<br />

Vanelli Tekstil - is evidence of the importance of Proposte<br />

held at the Villa Erba exhibition center as a “must-attend”<br />

<strong>April</strong> <strong>2023</strong>

43<br />

event in the world of furnishing fabrics and curtains,”<br />

commented Alessandro Tessuto, president of Proposte.<br />

The 30th edition of Proposte will feature a new collaboration.<br />

This year, Comocrea Interni, the exhibition dedicated<br />

to textile design, will have a reserved area in the<br />

exhibition center. The Ala Regina will also be dedicated<br />

to 18 designers who, over the years, have presented their<br />

collections in parallel with Proposte. Two excellences -<br />

Proposte and Comocrea Interni - have joined forces to<br />

make the visitors’ experience more complete.<br />

The winning format of the trade show has never been<br />

modified despite the many changes of the past 30 years<br />

to ensure that Proposte remained contemporary, reconfirming<br />

itself from year to year as an excellent showcase<br />

for new collections of fabrics for furnishing and curtains.

44<br />

<strong>HTE</strong><br />

EVENTS<br />

Two months after the end of the 2022 edition, the Proposte<br />

Board of Directors, the first chaired by Alessandro Tessuto,<br />

has set the dates for the next edition of the Trade Show -<br />

Tuesday, <strong>April</strong> 18, Wednesday, 19 and Thursday, <strong>April</strong> 20,<br />

<strong>2023</strong> - after considering the calendar, the bank holidays<br />

and the concurrent organization of other international<br />

fairs. As usual, the event will be held in the modern exhibition<br />

center of Villa Erba, in Cernobbio, in total synergy<br />

with the Salone Internazionale del Mobile in Milan to enable<br />

industry professionals, especially international ones,<br />

to take in both trade shows in one trip.<br />

Proposte is an exhibition with free admission reserved to<br />

operators belonging to the following business sectors: textile<br />

editors, upholstered furniture manufacturers, wholesalers,<br />

converters, major retail chains, contract industry<br />

professionals. Entrance to the fair is possible only with<br />

the electronic badges that are sent via email.<br />

After the pandemic brake Proposte had an excellent edition<br />

last yeor. As usual, at the closing of the trade show,<br />

the Board of Directors met to resolve on the offices to renew.<br />

Piercarlo Viganò ended his 3-year term as President.<br />

“I am very happy to end my term after such an exciting<br />

edition. Attendance was up over 30% and, in particu-<br />

<strong>April</strong> <strong>2023</strong>

46<br />

<strong>HTE</strong><br />

EVENTS<br />

lar, the participation of foreign companies increased by<br />

over 45%,” had said the outgoing President. “I am also<br />

more than happy because my dear friend and colleague<br />

Alessandro Tessuto, of Clerici Tessuto & C., has finally<br />

given in to my entreaties and agreed to become the new<br />

President of Proposte for the next three years. I will continue<br />

to contribute to the organization of the trade show<br />

as director of Proposte and President of Ascontex.” The<br />

entire Board of Directors of Proposte will be renewed:<br />

Mauro Cavelli passes the reins to his son Matteo, who will<br />

join Tessuto, Viganò, Marco Parravicini of Parà and Diego<br />

Vercellino of Sirio Tendaggi. The whole Board thanks the<br />

outgoing board member Mauro Cavelli for his valuable<br />

contribution, provided over more than twenty years of<br />

collaboration.<br />

69 exhibitors had presented their new collections at<br />

Proposte 2022 and visitors were given a general preview<br />

of the materials, designs and colors in the Exhibitor Forum<br />

installation located in the Padiglione Centrale.<br />

The influences of the natural world stood out, both in the<br />

extensive use of yarns made from vegetable fibers, with<br />

some experiments in the use of unusual types and blends,<br />

and the color palette, dominated by warm earth tones<br />

<strong>April</strong> <strong>2023</strong>

Hacıeyüplü Mah. 3128 Sok. No:4/A Merkezefendi/DENİZLİ +90(258) 265 31 80 www.mesahometekstil.com @home.mesa @ipeksihomecollection

48<br />

EVENTS<br />

<strong>HTE</strong><br />

alongside green and blue shades.<br />

Always present are off-white and<br />

neutral colors applied to new fibers<br />

and designs. The prints feature<br />

mainly animal and botanical motifs.<br />

Bouclé and slub yarns are often<br />

used, giving heft and irregular textures<br />

to fabrics. Metallic yarns and<br />

laminated finishes are experimented<br />

with in both curtains and furnishings.<br />

An increasing number of exhibitors<br />

are paying special attention to sustainability,<br />

both from the production<br />

cycle standpoint and in the presentation<br />

of novelties characterized<br />

by the choice of recycled materials.<br />

“I would like to sincerely thank all the<br />

exhibitors who continue to show their<br />

faith in Proposte by presenting their<br />

exclusive collections at Villa Erba,”<br />

said Director Massimo Mosiello “The<br />

trade show confirms its standing as<br />

an international showcase. This edition<br />

recorded 70% foreign visitors and<br />

30% Italian visitors.”<br />

Special thanks to the Italian Ministry<br />

of Foreign Affairs and International<br />

Cooperation and the Italian Trade<br />

Agency ICE for their support.<br />

During the three days of the exhibition,<br />

the “Italy is simply extraordinary:<br />

beIT” video was shown in the Ali Lario<br />

and Cernobbio to promote Made-in-<br />

Italy production, support Italian exports<br />

and leverage the internationalization<br />

of the Italian economic system.<br />

<strong>April</strong> <strong>2023</strong>

50<br />

<strong>HTE</strong><br />

EVENTS<br />

Textile design<br />

specialty show<br />

Comocrea Interni will<br />

have a reserved area<br />

in the Ala Regina<br />

part of Villa Erba.<br />

This year too, the Italian Trade Agency ICE, which supports<br />

the business development of Italian companies<br />

abroad and promotes the attraction of foreign investment<br />

in Italy, reconfirmed its collaboration with Proposte. With<br />

the intention of developing, facilitating and promoting<br />

economic and commercial relations of Italian companies<br />

with other countries, and with special attention to the<br />

needs of SMEs, the Italian Trade Agency ICE organized<br />

the incoming of 33 operators and 7 foreign trade press<br />

journalists from Argentina (1), Denmark (1), France (2),<br />

Germany (4), Japan (1), India (4), Lebanon (5), Mexico<br />

(1), New Zealand (2), Slovenia (1), Spain (3), Turkey (1),<br />

Uruguay (1), USA (9), United Kingdom (2), South Africa (1)<br />

and Hungary (1).<br />

<strong>April</strong> <strong>2023</strong>

52<br />

<strong>HTE</strong><br />

EVENTS<br />

Mapping organic fibers from the beginning<br />

For Coyuchi, the journey to circularity began when it was<br />

founded in 1991 with a commitment to delivering the<br />

highest possible standard of luxury textiles while maintaining<br />

the integrity of organic cotton’s natural fibers.<br />

This commitment is emulated through the certification of<br />

Coyuchi’s cotton products with the Global Organic Textile<br />

Standard (GOTS), the top certification for ecologically and<br />

socially responsible practices throughout every step in<br />

the supply chain of textiles.<br />

Due to GOTS adherence to a strict set of rules ensuring the<br />

welfare of the materials, the environment, and the working<br />

conditions of every human involved along the way,<br />

Coyuchi can be certain the used products it takes back<br />

from its customers were organically grown and responsibly<br />

processed. With this in mind, Coyuchi developed a<br />

circular business model to meet its own unique needs: in<br />

order for the loop to maintain all the same standards to<br />

which it holds its new products, the company determined<br />

it would start by collecting and recycling Coyuchi brand<br />

products, exclusively.<br />

Thus, the Full Circle Recycled Cotton Blanket & Throw<br />

were born.<br />

<strong>April</strong> <strong>2023</strong>

56<br />


<strong>HTE</strong><br />

Arhaus introduces<br />

Spring <strong>2023</strong> collection<br />

A culmination of more than three decades spent traveling<br />

the globe, Arhaus’ newest introductions represent the tales,<br />

treasures, and artisan craft which aim to inspire endlessly<br />

B<br />

BOSTON HEIGHTS, Ohio/PRNewswire/ --<br />

Arhaus, a leader in artisan-crafted and responsibly<br />

sourced home furnishings debuts<br />

today its Spring <strong>2023</strong> Collection, ‘A<br />

World of Discovery.’ A reflection of over<br />

35 years of world travels, the brand introduces<br />

an abundance of new creations through personal<br />

stories of global journeys and the exceptional craftsmanship<br />

uncovered along the way. The complete collection is<br />

now available online at Arhaus.com and in more than 80<br />

Arhaus showrooms nationwide. “Since opening Arhaus’<br />

first store in 1986, we’ve sought inspiration from corners<br />

near and far across our ever-changing world. From the<br />

natural beauty of the outdoors to the impeccable artistry<br />

found in classic, European architecture and one-of-a-kind<br />

antiques, our explorations have always informed our exceptional<br />

designs and quality,” said John Reed, Arhaus<br />

Co-Founder and CEO. “’A World of Discovery’ is a celebration<br />

of our ongoing pursuit to broaden our global perspective<br />

and underscore the remarkable craftsmanship behind<br />

our heirloom quality pieces.”<br />

Arhaus’ Spring Collection is a trove of new offerings<br />

and statement pieces with their own artful intention and<br />

unique stories from every corner of the globe. The new<br />

Polanco Collection offers an organic statement to any setting<br />

by way of mosaic-like surfaces achieved from locally<br />

salvaged, oyster-cut Mexican ash<br />

trees and fragments of European<br />

ash that are hand-arranged by artisans<br />

in Mexico, while the new<br />

Condesa Collection achieves<br />

stunning dimension through<br />

hand-carved hardwood sealed<br />

with a burl wood veneer, resulting<br />

in a dynamic mixed-finish<br />

masterpiece. Introductions designed<br />

with indoor and outdoor<br />

versatility usher in the warmer<br />

months ahead, such as the<br />

Cruz Outdoor Dining Tablewith its cylindrical, contemporary<br />

silhouette crafted from locally sourced marble in<br />

Indonesia.‘A World of Discovery’ also expands Arhaus’<br />

array of seating with new and inviting designs handcrafted<br />

by upholstery artisans in North Carolina. Notable highlights<br />

include curved settees, ottomans, and chairs from<br />

the Penny and Ryles Collections which present a range of<br />

solutions for compact spaces and the Prescott Sofa, as<br />

comfortable as it is stylish thanks to gently sloped arms<br />

and expertly upholstered cushions. Favorite silhouettes<br />

such as Fresno and Kipton are also reimagined this season<br />

in new, velvety-soft Nubuck Leather upholstery, elevating<br />

classic styles from the brand with sumptuous texture<br />

and incredible durability. For elegantly modern flair,<br />

the Como Italian Fabric Collection adds deep dimension<br />

through bouclés, chenilles and heavy basket weaves that<br />

enhance the silhouettes of the Andes Bed, Fresno Swivel<br />

Chair and Giles Chair.<br />

Natural materials continue to shine through Arhaus’ home<br />

accents this season with bowls, vases, and baskets made<br />

from teak and mango wood which reflect the authentic<br />

beauty of the world. New throws and rugs are also introduced<br />

in an array of elegant textures and versatile designs<br />

made to last, along with an exclusive-to-Arhaus curated<br />

assortment of art and decorative pillows from artist Dawn<br />

Sweitzer, inspired by her extensive European travels.<br />

<strong>April</strong> <strong>2023</strong>



5-7 SEPTEMBER <strong>2023</strong><br />

DUBAI / BAE<br />

www.turkel.com.tr<br />

arzug@turkel.com.tr<br />


SHOW<br />

17-19<br />

S E P T E M B E R<br />

<strong>2023</strong><br />


62<br />


<strong>HTE</strong><br />

G<br />

Global<br />

West Elm Kids Launches a Second<br />

Collection with Interior Designer<br />

Sarah Sherman Samuel for<br />

Holiday 2022<br />

design company, West Elm, a<br />

portfolio brand of Williams-Sonoma,<br />

Inc. (NYSE: WSM), the world’s largest<br />

digital-first, design-led and sustainable<br />

home retailer, announced an expansion<br />

of the successful collaboration with interior<br />

designer Sarah Sherman Samuel. The new Sarah<br />

Sherman Samuel + West Elm Kids collection features<br />

33 holiday-inspired products that build upon<br />

the excitement and demand generated by the partnership<br />

debut in Spring 2022. The new items being<br />

added to the collaboration include textiles and<br />

decorative accessories offering a broad assortment<br />

in punchy gender-neutral colors. Sherman Samuel<br />

sought inspiration for the holiday-themed items from<br />

The Nutcracker and worked with the West Elm Kids<br />

design team to create festive pillows, pajamas, bed<br />

sheets, a play tent, an advent calendar and a signature<br />

rug.<br />

New collection debuts to celebrate<br />

the holidays following the<br />

Successful Spring 2022 West Elm<br />

Kids and Sarah Sherman Samuel<br />

Collaboration<br />

“I absolutely adore this collection, my second with<br />

West Elm Kids. I’ve included my love of patterns,<br />

pom-poms and a playful palette which is just perfect<br />

for the holidays at home with my kiddos,” said Sarah<br />

Sherman Samuel. “Whether we are baking cookies<br />

in our pajamas, or preparing for the season with our<br />

Advent Calendar, I know we will be extra merry.”<br />

“We love Sarah’s modern and graphic point of view<br />

and are so excited by her fresh take on the holidays,”<br />

said, Jeffrey Hannoosh, Senior Vice President<br />

of Product Design at West Elm. “With each collaboration,<br />

she always impresses with her unique perspective<br />

and fun ideas inspired by raising her children.<br />

We are thrilled to continue the partnership and can’t<br />

wait for our customers to welcome these products<br />

into their homes.”<br />

<strong>April</strong> <strong>2023</strong>

ecycle<br />

recycle<br />


Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!