HTE April 2023

4
HTE
Home Textile Exports
Group Chairman
Publisher
Managing Editor
(Responsible)
H.Ferruh ISIK
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Ciao Italy!
Every April we go to Italy for two important reasons. We observe
the future trends of fabrics and curtains at Proposte. The major
brands of these two categories display their latest works at Villa
Erba in Cernobbio near Como. For some years, Proposte coincides
with iSaloni, the Salone del Mobile Milano where we can
observe what is the new role of the Salone.
Proposte will show all the bests of European supply and trends
in Villa Erba and many additional Turkish manufacturers’ best
products at International Observatory, a part of Proposte held in
nearby Sheraton Lake Como hotel.
How and where to start redesigning its evolution? The Milan trade
fair Salone del Mobile, the international point of reference for the
furnishing and design sector, has reclaimed its traditional spot in
the calendar, boasting a totally new format and multidisciplinary
cultural content for Euroluce, and a decision to plan the 2023
edition on one single level at the fairgrounds, thus acting as a
shockwave and paving the way for the new design of the trade
fair event.
Advisory Board
Editorial Consultants
Correspondents
Domestic
Advertising Manager
International
Sales Manager
Technical Manager
Art Director
Chief Accountant
Subscription
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Elke ARORA
Adem SACIN
(adem.sacin@img.com.tr)
+90 505 577 36 42
Omer Faruk GORUN
(omer.gorun@img.com.tr)
Ayca SARIOGLU
(ayca.sarioglu@img.com.tr)
Tel: +90 212 604 5100
Tayfun AYDIN
(tayfun.aydin@img.com.tr)
Tolga CAKMAKLI
(tolga.cakmakli@img.com.tr)
Yusuf DEMIRKAZIK
(yusuf.demirkazik@img.com.tr )
Ismail OZCELIK
(ismail.ozcelik@img.com.tr)
The Turkish home textile industry will meet at Hometex show in
Istanbul next month. As every year, a great many international
buyers will make their way to Istanbul to see what the Turkish industry
has to offer and they will generate a huge trade with their
Turkish business partners who offer innovative and competitive
products.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
HEAD OFFICE
İHLAS MEDIA CENTER
Merkez Mah. 29 Ekim Cad.
No:11 Medya Blok Kat:1
Yenibosna / İstanbul / Turkey
Tel: +90 212 454 22 22
Faks: +90 212 454 22 93
www.hometextile.com.tr
BURSA
KONYA
LIAISON OFFICE:
Buttim Plaza A. Blok Kat:4 No:1038
Tel: +90. 224 211 44 50-51
Fax: +90. 224 211 44 81
H. Ulusahin Is Mrkz.
C. Blok Kat:6 No:603-604-605
Tel: +90. 332 238 10 71
Fax: +90 332 238 01 74

6
NEWS
HTE
Türkiye attracted
$13B in foreign
direct investment
in 2022
‘We aim to receive 1.5% share
in global investments in the
coming period,’ says head of
Investment Office
I
ISTANBUL – Türkiye attracted $13 billion
in foreign direct investment (FDI)
last year, said Burak Daglioglu, the head
of Investment Office recently.
“We aim to receive 1.5% share in global investments in
the coming period,” Burak Daglioglu added.
Türkiye is among the countries that recovered the fastest
from the economic fallout of the coronavirus pandemic
and the Russia-Ukraine war, he pointed out.
With its well qualified workforce and geographical location
at the intersection of Asia, Africa and Europe, Türkiye has
the advantage of dealing with challenges, he added.
April 2023

est 1971
R
In 1971, Altınbaşak was established in Denizli,
Turkey. Altınbaşak is a fully integrated international
home textile company, offering highest quality products
to the world. Altınbaşak provides the best customer
experience
possible by principle of quality in every aspect and
having all of its production departments which are
sizing, spinning, weaving, knitting, dyeing, printing,
embroidering, and sewing, under one roof. The monthly
capacity of Altınbaşak Textile is; 650 tones hand and
bath towels, 145.000 pcs bed linens and pillow cases,
60.000 pcs pillows, 20.000 quilts.
Altınbaşak’s export market are Europe, USA, UK,
Russia, Australia, UAE, Africa, Arabia with the lead
time of 4-8 weeks following the order date. More than
600 employees are works under the Altınbaşak roof,
and company has 3 separate production facilities
which are located in 85000 m2 open, 45000 m2
indoors area.
Altınbaşak Textile, ensures that all steps taken to production are done with quality in mind. Company offers a variety of
goods for over 45 countries and produces almost all sorts of home textile products like bath towels, bath mats, bath robes,
kitchen towels, bed sheets, quilts, goose down blankets and pillows, and wool blankets.
Ömer Çalışkan
Export manager
+90 258 269 10 69
omer@altinbasak.com
www.altinbasak.com
Our Strategy and Social Responsibility
As Altınbaşak, we are committed to improving our efforts to serve society
and environment better. Thus, we have intention of improve our positive
contribution on our customers, while taking great responsibilities both
socially and environmentally to provide the proper future development. We
aim to achieve unparalleled production technologies, delivering superior
products without using any non-environmental chemicals, regarding to our
commitment to innovation and human health.
Sustainability and Traceability
When we determined our strategy, we had been taken into consideration
of sustainability and traceability first. With the purposes of green
transformation, we always keep improving. Our target is taking the all
certificates exist about textile which shows that economic viability,
environmental protection and social equity. As Altınbaşak Textile, we are
aware of and consider that these are the important topics, together with the
product itself.
You can review the certificates below which we gained for act upon to our
strategy.

8
NEWS
HTE
Trip.com Group aids
community recovery through
Turkish earthquake relief
initiative
Trip.com Group, a leading global online travel services
provider, is offering aid and assistance to help support victims
of the devastating Turkey-Syria earthquakes that have affected
communities throughout the country.
T
Trip.com Group has donated 3,400 emergency
supply packages - including sleeping
bags, folding beds, blankets, and
moisture-proof mats in partnership with
the Consulate General of the Republic of
Türkiye in Shanghai.
The supplies will then be sent to Istanbul and Adana,
where they will be distributed to affected communities to
help with the recovery process.
CEO of Trip.com Group, Jane Sun, said, “We are deeply
concerned about the widespread destruction caused by
the earthquake and saddened to see so many people affected.
“As a global company, we are responsible for providing
relief support in times of need. We urge businesses in
the travel industry to collaborate and support the impacted
communities and individuals in any way possible. Our
thoughts are with the victims and their families during this
difficult time.”
The 7.8 Magnitude earthquake hit southern and central
Turkey, and northern and western Syria on 6th February.
A subsequent 6.4 quake struck the area a fortnight later.
In response, governmental bodies and companies worldwide
have contributed to providing crucial support in the
form of rescue and relief efforts.
Trip.com Group, with its Trip Cares initiative, previously
launched medical relief to support global communities
during the COVID-19 pandemic and will continue to provide
international assistance worldwide in times of crisis.
April 2023

12
PROFILE
HTE
Sunbrella Introduces Ready-Made
Drapery for Residential Interiors
New fade-proof window treatments from performance fabric
leader are designed to provide years of beautiful living
BBURLINGTON, N.C., Feb. 9, 2023 /
PRNewswire/ -- Sunbrella announces the
Sunbrella Window Collection, a selection
of ready-to-ship, ready-to-hang drapes that
mark the brand’s entry into window treatments
for residential interiors. These stunning new draperies,
designed with luxurious textures, inspired colors
and a range of light filtration options to fit any style, are
built to be both long-lasting and low maintenance.
Curated specifically for indoor settings, each new Sunbrella
window fabric features a distinctly soft hand and elegant
drape. These draperies are rich with texture and feature
the proprietary Color to the Core technology that defines
Sunbrella fabrics for long-lasting, fade-proof beauty.
Homeowners can select from both sheer and light-filtering
opacity options to achieve the level of light control and
desired privacy for each room.
Available in two lengths (84 and 96 inches), the Sunbrella
Window Collection includes 54 ready-made stocked drapery
options composed of 27 colors within five distinct
patterns. Most styles include a 3-in-1 construction that
provides the flexibility to be hung using a rod pocket,
back tab or clip rings, and some styles feature a grommet
option. The collection is backed by a five-year warranty
from Sunbrella and is GREENGUARD® Gold certified for
safe indoor environments.
“We’re thrilled to introduce beautiful, life-proof finished
Sunbrella Window Collection: Sunbrella Lina Sheer 3-in-1 Curtain
April 2023

14 drapery products to consumers
for the first time
HTE
with the quality and innovation
that people
expect from Sunbrella,”
said Sean Martin, vice
president and general
manager of window
treatments at Sunbrella.
“The Sunbrella Window
Collection complements
our existing fabrics, offering
consumers style
and premium performance
in ready-to-hang
drapery products.”
PROFILE
New Sunbrella readymade
window drapery
offerings include:
Sunbrella Durant Light
Filtering 3-in-1 Curtain:
Featuring a soft texture
and timeless look, this curtain is made with a classic and
versatile plain-weave fabric in eight different colorways to
complete the design of any space.
Sunbrella Marx Light Filtering Grommet Curtain: The versatile
construction of Sunbrella Marx curtains offer a beautiful
drape and inviting light. Featuring a fine basketweave
texture, these curtains offer a casual and relaxed appeal
for beautiful living and are available in eight different colorways.
Sunbrella Lucena Light Filtering 3-in-1 Curtain: Featuring
a loopy boucle yarn, Sunbrella Lucena curtains are made
Sunbrella Window Collection: Sunbrella Durant Light Filtering 3-in-1 Curtain
Sunbrella Window Collection: Sunbrella Taylor Light Filtering 3-in-1 Curtain
with an elegant and texture-rich fabric. Available in five
colorways, these stunning curtains add visual interest and
a luxuriously soft texture to any space.
Sunbrella Taylor Light Filtering 3-in-1 Curtain: The textured
fabric of these Sunbrella Taylor curtains provide the
elevated look of silk in five eye-catching colorways while
still maintaining fadeproof beauty.
Sunbrella Lina Sheer 3-in-1 Curtain: These beautiful,
semi-sheer curtains feature a touch of sheen to provide
an airy ambiance with gently diffused natural light. They
can be hung alone or layered with other Sunbrella window
treatments to add
depth, dimension and
lightweight texture to windows.
Sunbrella Lina drapery
is available in a natural
color.
Sunbrella window treatments
are currently available
through retailers
including Pottery Barn
and Frontgate as well
as Sunbrella.com, with
expanded retail distribution
to Lulu and Georgia,
Macy’s, Bloomingdale’s,
AllModern and Birch
Lane expected throughout
2023. To learn more
about the new Sunbrella
Window Collection, visit
Sunbrella.com.
April 2023

18
HTE
PROFILE
Spring touch
to Homes by
Schafer!
Schafer Home
makes a difference
to bedrooms
SSchafer, which is rapidly
advancing towards
becoming a world
brand with its innovation
and unique design
approach, continues to make life
beautiful with its home textile products.
Offering quality and aesthetics
together, Schafer Home brings
its customers a wide range of products
consisting of bedding sets,
bedspreads, piques, dowry sets,
towels and mats.
Drawing attention with its uniquely
designed, stylish and high quality
home textile products that add aesthetics
to the lives of consumers,
Schafer Home offers Rosemarry
double duvet cover set and Charm
bedspread, which will add a different
and new touch to every home
in the spring season. Rosemarry
double duvet cover set, which is
included in the home textile product
range of Schafer Home, which
April 2023

The magic of elegance is
hidden in the details.

20
HTE
PROFILE
is sold in stores and online, is a package of 52 wire
70% cotton and 30% polyester fabric, 1 duvet cover
(200x220 cm), 1 sheet (220x240 cm) and 2 pieces
pillowcase (50x70 cm). Rosemarry duvet cover set,
which provides ease use with its easy ironing feature,
offers long-lasting use with its high quality, durable and
robust fabric.
On the other hand, the 200x230 cm Charm bedspread,
adds a new atmosphere to bedrooms with its natural
fabric woven from 100% cotton double layer muslin
yarn and its soft texture, while at the same time beautifying
it. Available in powder, beige and green colours,
Charm bedspread adds a warm look to bedrooms with
its aesthetic appearance. Schafer Home invites customers,
who want to take the look of their space to
a different level with the unique design approach and
quality home textiles. Customers can choose the most
suitable Schafer Home products for themselves from
the Schafer stores and online sales points.
April 2023

22
PROFILE
HTE
Vanelli – from yarns selected
with care to fabrics and
ready made products
Innovative and value added products of Vanelli can be seen at
Villa Erba where Proposte will be held in Cernobbio, Italy
AAs a leader in the textile sector,
Vanelli produces home textiles and
accessories, for both commercial
and residential interiors. The company
explores further, develope
and innovate to provide outstanding and durable textiles
for brands and professionals all over the world.
The Vanelli fabrics turn interiors into living spaces.
“We are always in motion. Our passion for fabrics is
our driving force, and we live it to the fullest. Never
stand still; we are always searching for new trends
and fresh ideas. Our vision and communication reflect
our constant quest for innovation and creativity,”
says an official of the company and adds, “Our
identity is a patchwork of different cultures, talents
and characters. This diversity is what defines us
as a family and a company. Being in the business
for several generations leaves us with many stories
about who we are, how we work, and where our inspirations
come from. At Vanelli, we take pride in
our wide-range of dynamic services that we offer to
our valued customers. We know that every project,
whether commercial or at home, requires diverse
needs. Therefore, we aim to assist in making your
vision a reality through our customisable services.”
Under the umbrella of Vanelli, the company offers 3
exclusive brands – Vanelli Textile, Vanelli Contract
and Vanelli Home, each with their own unique con-
April 2023

cept and end-user in mind. It will be worthy to explore
unique Vanelli brands that offer elegance,
comfort and durability across diverse spaces.
23
Vanelli Textile
Its passion lies with innovating new fabrics, generating
emotions never felt before. Textile design is the
language Vanelli uses to express its creativity and
curiosity for innovation.
For several generations, Vanelli puts the best of itself
in its production, obsessed by details, controlling every
step of the process, searching for absolute perfection.
Day after day, collection after collection, it keeps
exploring further to provide professionals worldwide
with outstanding and durable textiles that can generate
true emotions.
Vanelli Contract
Entirely dedicated to professionals who design living
spaces, Vanelli Contract is an invitation to dream
further and redefine fabrics functions.
It combines new technologies and creativity to always
meet the highest expectations in terms of quality,
design, comfort, security and durability.
The Vanelli team has become the privileged and
trustworthy partner of architects and interiors designers
seeking uniqueness and exclusivity.

24
HTE
PROFILE
Vanelli Home
Always in tune with the latest design trends and taking
inspiration from various influences and cultures,
Vanelli Home shapes and patterns up-to-date with
customers’ desires, wherever they are in the world.
Its versatile and contemporary approach perfectly
embodies the genuine spirit of today’s home decoration
brands.
Vanelli Home was established in 1996 as part of the
Vanelli brand, a historic textile company based in
Bursa, Turkey. The company offers a wide range of
fabrics and qualities to develop various styles and
offerings.
The philosophy
Vanelli is committed to combining sustainability,
technical excellence, quality and design, providing
inspiration and peace of mind to interior designers/
customers. The Vanelli in-house design team follows
the latest trends and innovations while developing
new qualities and collections. - Its fabrics are premium
quality, hard-wearing and easy to maintain.
The company is dedicated to providing easy-care
fabrics, easy to maintain and wash. Vanelli contract
fabrics present an extensive, highly diverse variety
giving the user choice of thousands of designs and
April 2023

25
colors which can be transformed into numerous interior
atmospheres, covering a wide range of budgets.
They come in a wide selection of styles and
constructions.
The textile production process at Vanelli is fully vertical
- starting from twisting and dyeing the yarns to
weaving - further to selected finishes: piece dyeing,
unique finishes, pleating and printing (digital and
screen) - proceeding finally to readymade products
(pillows, bed runners, curtains, bedding) for hospitality
and commercial projects. - The control of the
whole vertical process also allows for control of sustainability
throughout the production
Sustainability is an overarching priority for Vanelli -
Produced to the highest environmental standards.
– the company focuses on minimizing its environmental
impact. While sourcing the latest fiber and
yarn innovations and textile finishes for contract
products, its research and development processes
prioritizes sustainable choices.
We are a family business with a history of passion for interior
decoration that has been handed down for four generations.
- Throughout the production process to the final
products, sustainability is our priority: durable, last
time and use, enable cleaning and care.
- All its fabrics are rigorously tested, providing the
ultimate guarantee for style, safety, and quality.
Since Vanelli is an in-house manufacturer, they can
accommodate small requests or supply large orders,
depending on the customers’ requested needs. The
manufacturing chain of Vanelli guarantees that all
products are produced according to the highest standards
following an innovative and flexible process.

26
HTE
EVENTS
Coyuchi is the first home brand
to achieve full circularity
C
Coyuchi, the leader in sustainable home
textiles since 1991, announced that it is the
first brand in the home industry to achieve
full circularity through the development of
its Full Circle Recycled Cotton Blanket &
Throw, a product crafted from 52% of its own recycled
Coyuchi cotton and 48% organically grown material.
Production on the blanket, which Coyuchi announced had
begun in April, has been completed and is available now
to order.
While no single industry roadmap to circularity exists, the
brand determined the pathway to a closed loop that best
fit Coyuchi’s unique needs would be to recollect its own
products from customers and produce something new
from them. For Coyuchi, innovation in textiles has always
meant being responsible for every single thing it puts out
into the world, and it is proud to provide the industry with
the first prototype for how this can be achieved.
“Coyuchi is proud to blaze a trail for full circularity for
others to learn from,” says Eileen Mockus, Coyuchi CEO &
President. “The Full Circle Blanket is the first proof of concept
that circularity is achievable in textiles, and beyond.
We hope this work reflects the growing desire from consumers
to make climate-conscious purchase decisions,
and a successfully tested pathway for other companies to
scale their own circularity.”
How Coyuchi closed the loop
This circular mission began only three years ago when
customers expressed a desire for a way to recycle the
Coyuchi brand items that no longer had a place in their
home. The company responded with the creation of its
proprietary takeback program Coyuchi 2nd Home Take
Back, which offers customers 15% off their next purchase
in exchange for sending back used Coyuchi products
using prepaid shipping. The used products go through a
thorough inspection and CO2 cleaning process via The
April 2023

28
Renewal Workshop, then what can be mended is released
HTE
through the brand’s 2nd Home Renewed Label, The remaining
fabric that doesn’t pass the inspection process
contributes to the supply of Coyuchi-brand recycled yarn
fibers, spun by Recover, for the Full Circle Recycled
Blanket and Throw, as well as future recycled products.
EVENTS
Since Coyuchi began collecting its products back from
customers in 2017, the company has taken back 34,694
lbs (approximately 3,000 units) of product:
• 83% of the product we have received from our customers
can be mended, cleaned and resold in our store.
• The remaining 17% can be recycled and contributes to
the supply of recycled Coyuchi yarn fibers
• Around 6,000 lbs of product has been renewed and resold
year-to-date
Since beginning its partnership with The Renewal
Workshop only three years ago, Coyuchi’s impact-to-date
has resulted the equivalent of:
• The energy of 2,532 light bulbs per year
• The carbon of 2,166 gallons of gas
• The water of 25 Olympic swimming pools
• 36,475 lbs of toxic chemicals saved
• 34,694 lbs of textile waste diverted from landfill
April 2023

30
HTE
EVENTS
Heimtextil 2024 launches with
adapted hall structure and separate
segment for Carpets & Rugs
Frankfurt am Main – Optimized hall planning and the new
Carpets & Rugs product segment await international visitors
and exhibitors at the largest and most international trade
fair for home and contract textiles. The new developments
were immediately met with great interest and positive feedback
from the market. Even companies that were not represented in
2023 are relying on Heimtextil 2024 as an important business
platform with their registration. With interior design, trends
and inspiration, Heimtextil in January 2024 is the reliable
kick-off for the new season. For exhibitors
April 2023

32
HTE
EVENTS
I
In 2024, Heimtextil will be
even more visitor-friendly
with optimised hall
planning. The popular,
light-flooded hall 3 and
the new hall 5 will be added to the lineup.
From 9 to 12 January 2024, visitors
will find the latest collections from
the Wall Decoration segment, Textile
Technology, the most international range
of Textile Designers and, as a highlight,
the Heimtextil Trends 24/25 will be presented
compact and centrally located in
Hall 3.0. Here, creativity and innovation
are brought together in a unique melting
pot of (technical) innovations and
impulses for buyers from various segments.
Window & Interior Decoration will
be located in hall 3.1. Heimtextil thus
enables a compact presentation and visitor-friendly
connections, also to furnishing
fabrics in hall 4. The new Carpets &
Rugs product segment will be presented
in hall 5.1. The new hall is optimally
connected directly to the Via Mobile and
to the transition to hall 4. International
visitors will benefit from short and direct
walking distances with the relevant
product areas in one place. The Fibres
& Yarns product segment for decorative
and furniture fabrics, which was successfully
launched in 2023, will be expanded
and presented together with Interior.
Architecture.Hospitality and Decorative &
Furniture Fabrics, once again in hall 4.0.
Visitors to Heimtextil 2024 can also rely
April 2023

34
HTE
EVENTS
on the established offerings of Smart Bedding, Beautiful
Living, Bed & Bath Fashion, Asian Excellence and Asian
Selection. Halls 10, 11 and 12 on Messe Frankfurt’s western
fairgrounds will once again be open to German and
international buyers at the start of the season.
Heimtextil is offering an attractive early-booking rate for
exhibitors until 22 March 2023. The registrations to date
reveal: Even companies that had decided not to exhibit
at Heimtextil 2023 will be represented again at Heimtextil
2024. German and international exhibitors are thus relying
on Heimtextil as an important sales channel for the
future.
Heimtextil 2024 is expanding its portfolio with a separate
product segment for carpets. The Carpets & Rugs
segment will be located exclusively in the new hall 5.1.
On display will be: fitted, handmade and custom-made
carpets, machine-made woven carpets, mats and dirt-absorbing
carpeting as well as rugs and runners. Carpets
are traditionally an integral part of Heimtextil and have
so far been presented by the exhibitors in different halls.
Starting in 2024, this range will be permanently combined
in a separate segment on an annual basis. Heimtextil is
thus responding to the increasing demand from the mar-
April 2023

36
EVENTS
HTE
ket. International buyers will thereby receive an optimum,
bundled overview of a wide selection of fitted carpets.
The segment appeals to international wholesalers as well
as DIY and home improvement stores, furniture retailers
and furnishing stores and specialised retailers.
“By presenting carpets in a separate product segment, we
are generaing additional added value for relevant buyers.
In the future, exhibitors of fitted carpets can be found
bundled and centrally located in the new hall 5.1. The
range of textile floor coverings will be optimally integrated
into the existing textile environment at Heimtextil. The
new area is already attracting great attention. The past
months have been characterised by a variety of conversations
with companies, potential visitors, associations and
publishers - we have received consistently positive feedback
from all of them for our decision. We are pleased
to be able to respond to the wishes of the branch with
this reliable annual offer”, explains Bettina Bär, Director
Heimtextil.
The global textile industry was represented in Frankfurt
at Heimtextil 2023 with 44,000 visitors and 2,400 exhibitors
together from 129 nations. 92 percent of trade
visitors and 81 percent of exhibitors achieved their
trade-fair goals at Heimtextil 2023, thus confirming the
relevance of the trade fair. Heimtextil not only generated
business opportunities, but also provided valuable
content and inspiration. In addition to learning about
trends and new products, initiating and maintaining
business relationships as well as networking and exchanging
experiences were among the most frequently
mentioned objectives at the fair. The surveys showed
the trend that important purchasing decisions are increasingly
being prepared at the fair. Exhibitors were
also positive about their post-fair business and benefited
from a 72 percent share of executives among the
visitors.
April 2023

42
HTE
EVENTS
Curtains
up for 30 th
Proposte
The curtain will be raised for
the 30th edition of Proposte at
Villa Erba in Cernobbio, 18-
20 April 2023. 78 companies
will participate in the 30th
edition of Proposte. Upon
the return of Vanelli inside
the Villa, there will be a
record number of 8 Turkish
exhibitors in addition to
HTE magazine in Villa Erba
while over 20 others will be
exhibiting their innovative
and competitive products at
International Observatory
concurrently held at nearby
Sheraton Lake Como Hotel as
part of Proposte.
P
Proposte will host 29 Italian and 49 international
exhibitor companies in its
30th edition this year. For the first time,
the French manufacturer Linder and the
Italian manufacturer Jannelli & Volpi,
opening Proposte’s doors to the world of wallcoverings,
will participate in the trade show.
The number of exhibitors is going back to comparable
pre-pandemic levels and it is interesting to note that ten
companies – one Italian and nine from abroad – have
re-confirmed their participation after years. “This is a great
satisfaction that marks a turning point after the issue we
have had with the Fuorisalone of Cernobbio. The fact that
companies have come back to Proposte – like the Turkish
Vanelli Tekstil - is evidence of the importance of Proposte
held at the Villa Erba exhibition center as a “must-attend”
April 2023

43
event in the world of furnishing fabrics and curtains,”
commented Alessandro Tessuto, president of Proposte.
The 30th edition of Proposte will feature a new collaboration.
This year, Comocrea Interni, the exhibition dedicated
to textile design, will have a reserved area in the
exhibition center. The Ala Regina will also be dedicated
to 18 designers who, over the years, have presented their
collections in parallel with Proposte. Two excellences -
Proposte and Comocrea Interni - have joined forces to
make the visitors’ experience more complete.
The winning format of the trade show has never been
modified despite the many changes of the past 30 years
to ensure that Proposte remained contemporary, reconfirming
itself from year to year as an excellent showcase
for new collections of fabrics for furnishing and curtains.

44
HTE
EVENTS
Two months after the end of the 2022 edition, the Proposte
Board of Directors, the first chaired by Alessandro Tessuto,
has set the dates for the next edition of the Trade Show -
Tuesday, April 18, Wednesday, 19 and Thursday, April 20,
2023 - after considering the calendar, the bank holidays
and the concurrent organization of other international
fairs. As usual, the event will be held in the modern exhibition
center of Villa Erba, in Cernobbio, in total synergy
with the Salone Internazionale del Mobile in Milan to enable
industry professionals, especially international ones,
to take in both trade shows in one trip.
Proposte is an exhibition with free admission reserved to
operators belonging to the following business sectors: textile
editors, upholstered furniture manufacturers, wholesalers,
converters, major retail chains, contract industry
professionals. Entrance to the fair is possible only with
the electronic badges that are sent via email.
After the pandemic brake Proposte had an excellent edition
last yeor. As usual, at the closing of the trade show,
the Board of Directors met to resolve on the offices to renew.
Piercarlo Viganò ended his 3-year term as President.
“I am very happy to end my term after such an exciting
edition. Attendance was up over 30% and, in particu-
April 2023

46
HTE
EVENTS
lar, the participation of foreign companies increased by
over 45%,” had said the outgoing President. “I am also
more than happy because my dear friend and colleague
Alessandro Tessuto, of Clerici Tessuto & C., has finally
given in to my entreaties and agreed to become the new
President of Proposte for the next three years. I will continue
to contribute to the organization of the trade show
as director of Proposte and President of Ascontex.” The
entire Board of Directors of Proposte will be renewed:
Mauro Cavelli passes the reins to his son Matteo, who will
join Tessuto, Viganò, Marco Parravicini of Parà and Diego
Vercellino of Sirio Tendaggi. The whole Board thanks the
outgoing board member Mauro Cavelli for his valuable
contribution, provided over more than twenty years of
collaboration.
69 exhibitors had presented their new collections at
Proposte 2022 and visitors were given a general preview
of the materials, designs and colors in the Exhibitor Forum
installation located in the Padiglione Centrale.
The influences of the natural world stood out, both in the
extensive use of yarns made from vegetable fibers, with
some experiments in the use of unusual types and blends,
and the color palette, dominated by warm earth tones
April 2023

Hacıeyüplü Mah. 3128 Sok. No:4/A Merkezefendi/DENİZLİ +90(258) 265 31 80 www.mesahometekstil.com @home.mesa @ipeksihomecollection

48
EVENTS
HTE
alongside green and blue shades.
Always present are off-white and
neutral colors applied to new fibers
and designs. The prints feature
mainly animal and botanical motifs.
Bouclé and slub yarns are often
used, giving heft and irregular textures
to fabrics. Metallic yarns and
laminated finishes are experimented
with in both curtains and furnishings.
An increasing number of exhibitors
are paying special attention to sustainability,
both from the production
cycle standpoint and in the presentation
of novelties characterized
by the choice of recycled materials.
“I would like to sincerely thank all the
exhibitors who continue to show their
faith in Proposte by presenting their
exclusive collections at Villa Erba,”
said Director Massimo Mosiello “The
trade show confirms its standing as
an international showcase. This edition
recorded 70% foreign visitors and
30% Italian visitors.”
Special thanks to the Italian Ministry
of Foreign Affairs and International
Cooperation and the Italian Trade
Agency ICE for their support.
During the three days of the exhibition,
the “Italy is simply extraordinary:
beIT” video was shown in the Ali Lario
and Cernobbio to promote Made-in-
Italy production, support Italian exports
and leverage the internationalization
of the Italian economic system.
April 2023

50
HTE
EVENTS
Textile design
specialty show
Comocrea Interni will
have a reserved area
in the Ala Regina
part of Villa Erba.
This year too, the Italian Trade Agency ICE, which supports
the business development of Italian companies
abroad and promotes the attraction of foreign investment
in Italy, reconfirmed its collaboration with Proposte. With
the intention of developing, facilitating and promoting
economic and commercial relations of Italian companies
with other countries, and with special attention to the
needs of SMEs, the Italian Trade Agency ICE organized
the incoming of 33 operators and 7 foreign trade press
journalists from Argentina (1), Denmark (1), France (2),
Germany (4), Japan (1), India (4), Lebanon (5), Mexico
(1), New Zealand (2), Slovenia (1), Spain (3), Turkey (1),
Uruguay (1), USA (9), United Kingdom (2), South Africa (1)
and Hungary (1).
April 2023

52
HTE
EVENTS
Mapping organic fibers from the beginning
For Coyuchi, the journey to circularity began when it was
founded in 1991 with a commitment to delivering the
highest possible standard of luxury textiles while maintaining
the integrity of organic cotton’s natural fibers.
This commitment is emulated through the certification of
Coyuchi’s cotton products with the Global Organic Textile
Standard (GOTS), the top certification for ecologically and
socially responsible practices throughout every step in
the supply chain of textiles.
Due to GOTS adherence to a strict set of rules ensuring the
welfare of the materials, the environment, and the working
conditions of every human involved along the way,
Coyuchi can be certain the used products it takes back
from its customers were organically grown and responsibly
processed. With this in mind, Coyuchi developed a
circular business model to meet its own unique needs: in
order for the loop to maintain all the same standards to
which it holds its new products, the company determined
it would start by collecting and recycling Coyuchi brand
products, exclusively.
Thus, the Full Circle Recycled Cotton Blanket & Throw
were born.
April 2023

56
PROFILE
HTE
Arhaus introduces
Spring 2023 collection
A culmination of more than three decades spent traveling
the globe, Arhaus’ newest introductions represent the tales,
treasures, and artisan craft which aim to inspire endlessly
B
BOSTON HEIGHTS, Ohio/PRNewswire/ --
Arhaus, a leader in artisan-crafted and responsibly
sourced home furnishings debuts
today its Spring 2023 Collection, ‘A
World of Discovery.’ A reflection of over
35 years of world travels, the brand introduces
an abundance of new creations through personal
stories of global journeys and the exceptional craftsmanship
uncovered along the way. The complete collection is
now available online at Arhaus.com and in more than 80
Arhaus showrooms nationwide. “Since opening Arhaus’
first store in 1986, we’ve sought inspiration from corners
near and far across our ever-changing world. From the
natural beauty of the outdoors to the impeccable artistry
found in classic, European architecture and one-of-a-kind
antiques, our explorations have always informed our exceptional
designs and quality,” said John Reed, Arhaus
Co-Founder and CEO. “’A World of Discovery’ is a celebration
of our ongoing pursuit to broaden our global perspective
and underscore the remarkable craftsmanship behind
our heirloom quality pieces.”
Arhaus’ Spring Collection is a trove of new offerings
and statement pieces with their own artful intention and
unique stories from every corner of the globe. The new
Polanco Collection offers an organic statement to any setting
by way of mosaic-like surfaces achieved from locally
salvaged, oyster-cut Mexican ash
trees and fragments of European
ash that are hand-arranged by artisans
in Mexico, while the new
Condesa Collection achieves
stunning dimension through
hand-carved hardwood sealed
with a burl wood veneer, resulting
in a dynamic mixed-finish
masterpiece. Introductions designed
with indoor and outdoor
versatility usher in the warmer
months ahead, such as the
Cruz Outdoor Dining Tablewith its cylindrical, contemporary
silhouette crafted from locally sourced marble in
Indonesia.‘A World of Discovery’ also expands Arhaus’
array of seating with new and inviting designs handcrafted
by upholstery artisans in North Carolina. Notable highlights
include curved settees, ottomans, and chairs from
the Penny and Ryles Collections which present a range of
solutions for compact spaces and the Prescott Sofa, as
comfortable as it is stylish thanks to gently sloped arms
and expertly upholstered cushions. Favorite silhouettes
such as Fresno and Kipton are also reimagined this season
in new, velvety-soft Nubuck Leather upholstery, elevating
classic styles from the brand with sumptuous texture
and incredible durability. For elegantly modern flair,
the Como Italian Fabric Collection adds deep dimension
through bouclés, chenilles and heavy basket weaves that
enhance the silhouettes of the Andes Bed, Fresno Swivel
Chair and Giles Chair.
Natural materials continue to shine through Arhaus’ home
accents this season with bowls, vases, and baskets made
from teak and mango wood which reflect the authentic
beauty of the world. New throws and rugs are also introduced
in an array of elegant textures and versatile designs
made to last, along with an exclusive-to-Arhaus curated
assortment of art and decorative pillows from artist Dawn
Sweitzer, inspired by her extensive European travels.
April 2023

BED AND SLEEP
TECHNOLOGIES FAIR
5-7 SEPTEMBER 2023
DUBAI / BAE
www.turkel.com.tr
arzug@turkel.com.tr
THE FLOORING
SHOW
17-19
S E P T E M B E R
2023
HARROGATE / U.K

62
PROFILE
HTE
G
Global
West Elm Kids Launches a Second
Collection with Interior Designer
Sarah Sherman Samuel for
Holiday 2022
design company, West Elm, a
portfolio brand of Williams-Sonoma,
Inc. (NYSE: WSM), the world’s largest
digital-first, design-led and sustainable
home retailer, announced an expansion
of the successful collaboration with interior
designer Sarah Sherman Samuel. The new Sarah
Sherman Samuel + West Elm Kids collection features
33 holiday-inspired products that build upon
the excitement and demand generated by the partnership
debut in Spring 2022. The new items being
added to the collaboration include textiles and
decorative accessories offering a broad assortment
in punchy gender-neutral colors. Sherman Samuel
sought inspiration for the holiday-themed items from
The Nutcracker and worked with the West Elm Kids
design team to create festive pillows, pajamas, bed
sheets, a play tent, an advent calendar and a signature
rug.
New collection debuts to celebrate
the holidays following the
Successful Spring 2022 West Elm
Kids and Sarah Sherman Samuel
Collaboration
“I absolutely adore this collection, my second with
West Elm Kids. I’ve included my love of patterns,
pom-poms and a playful palette which is just perfect
for the holidays at home with my kiddos,” said Sarah
Sherman Samuel. “Whether we are baking cookies
in our pajamas, or preparing for the season with our
Advent Calendar, I know we will be extra merry.”
“We love Sarah’s modern and graphic point of view
and are so excited by her fresh take on the holidays,”
said, Jeffrey Hannoosh, Senior Vice President
of Product Design at West Elm. “With each collaboration,
she always impresses with her unique perspective
and fun ideas inspired by raising her children.
We are thrilled to continue the partnership and can’t
wait for our customers to welcome these products
into their homes.”
April 2023

ecycle
recycle
recycle