Automotive Exports August 2023

Deco Brands mobile refrigerators make a good
image in international markets
Deco Brands offer a good variety of
products and has gained a good reputation
in domestic and international markets.
We asked details of their success to Suphi
Command, General Manager of DEKO
brands, which increases its export targets.
Can you tell us about the
establishment story of the DEKO
brand?
Our company’s aim is to manufacture new
value-added products that have never
been produced yet by developing new
production techniques and technologies.
We set out for this purpose. At first, we
started with consultancy and then we
progressed on mobile vehicle refrigerators.
Which products do you have in
your product range? What are your
activities in general?
In the mobile vehicle refrigerator segment,
we have products for Truck and Heavy
Vehicle, Minibus and VIP sector, Offroad
and Military vehicles, Vaccine and Medicine
Transport, Boat, Yacht, Caravan industries.
In addition, customer-specific OEM product
design and production are also carried out.
These products are exported to 22 different
countries in 4 different continents abroad.
Can you evaluate the demand for
vehicle refrigerators? What types of
vehicle owners make demands on you?
With the pandemic process, there has
been an increase in the sales of individual
Suphi Komut, General Manager of DEKO
products. The fact that people move
away from cities and turn to nature has
led to serious increases in the camping
and caravan sector. The sector continues
to grow rapidly. Both new companies
producing existing products and new
products that have never been produced
until now have been introduced to the
market.
Usually, we have two different sales, areas
for individual own personal use and areas
as part of his professional life. A significant
increase is observed in both groups.
Do you have activities abroad?
Are you considering investing in
different areas within your sector?
Will you increase your investments
on behalf of the automotive sector
in the future?
We do not have any production-related
activities abroad. However, our customer
network covers the whole of Europe.
We are continuing our new product
development and patent studies on new
type refrigerators to be used for electric
vehicles without using any energy from the
vehicle (i.e. without shortening the vehicle
range).
In the automotive sector, we plan to reach
more widespread customers by developing
new technologies that will produce more
value-added products.
Flexible Molding Technique and Fast Ice
Making Technology are only available in the
products produced by our company in the
world. Likewise, we continue to work on
new technologies that we plan to do in the
future.
What are the policies you have
determined to increase customer
satisfaction?
In order to increase our customers’
satisfaction, we have successful business
results in developing products that can
perform above their expectations. For
example, our Rapid Ice Making Technology
can make ice 3-4 times faster than a home
refrigerator.
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