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Beauty Türkiye November 2024

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14 <strong>Beauty</strong> Güzellik<br />

Fuel Up USA:<br />

Raising the bar in sports nutrition with innovation,<br />

quality, and global expansion<br />

Fuel Up is positioned as a forward-thinking brand with<br />

a commitment to innovation, customer satisfaction, and<br />

international growth.<br />

This structured interview provides readers with an in-depth look<br />

at Fuel Up’s product offerings, production standards, and global<br />

ambitions. Alina Zakovorotnaya offers insights into how the<br />

company stays competitive while adapting to evolving market<br />

demands.<br />

Can you give us an overview of Fuel Up’s product range?<br />

Fuel Up has its own production facilities, allowing us to manage<br />

quality closely. Today, our product line includes about 150 top<br />

products, and we’re steadily expanding. If a client cannot find a<br />

popular product in their region among our offerings, we have the<br />

flexibility to produce it on a customized basis.<br />

What sets your products apart from competitors?<br />

We stand out by using chelate formulas, cellulose capsules, and<br />

bovine soft gels. Our sealing processes take place under pressurecontrolled<br />

and bacteria-free conditions. Additionally, we source<br />

ingredients directly from manufacturers to ensure premium<br />

quality.<br />

Are there any new products or innovations Fuel Up is currently<br />

working on?<br />

We base our innovation efforts on research from the World<br />

Health Organization to ensure our products are both effective<br />

and relevant. We also collaborate with medical journals and<br />

receive consultation from doctors on what to produce next.<br />

How do you adapt your offerings to meet evolving customer<br />

demands and trends?<br />

We stay closely connected with our clients, who keep us informed<br />

about trends in their markets. Since we own our production<br />

equipment, we can quickly respond to these trends. If a distributor<br />

struggles to get a brand to develop a new product, they can reach<br />

out to us, and we’ll make it happen.<br />

Can you share details about your manufacturing facilities and<br />

production capacity?<br />

All our products are manufactured at our own facility, the Fuel<br />

Up Factory, under strict conditions in an ISO-8 certified Clean<br />

Room environment. Capsule and tablet products are produced<br />

on fully automated IMA machines and packaged in glass jars.<br />

Our factory is located in Poland, selected for its high production<br />

standards and logistical advantages, given its proximity to major<br />

ports.<br />

Have you recently expanded or upgraded your facilities to<br />

increase capacity?<br />

Yes, we’ve introduced humidity control in individual rooms,<br />

which enhances our ability to maintain product quality and<br />

optimize production.

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