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JANUARY 2025 | www.hometextile.com.tr
Kurtuluş OSB Mahallesi Erol Akbaş Caddesi No: 11 Gürsu - Bursa / TÜRKİYE
T: +90 532 470 81 69 | +90 224 371 25 00 | +90 224 376 23 00
web: www.eylultextile.com
e-mail: murat@eylultextile.com
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Group Chairman
Hüseyin Ferruh IŞIK
from the editor
Starting the year
with legendary Heimtextil
As Home Textile Exports magazine, we are excited to
embark on another exciting journey at Heimtextil Frankfurt,
the world’s most significant event for the home and contract
textiles industry. For over 30 years, this prestigious fair
has been an integral part of our calendar, providing a
unique platform to showcase the creativity, innovation, and
excellence of the Turkish home textile sector.
This year, we are proud to be at our prominent stand in the
foyer of Hall 4.1-a prime location where almost all exhibitors
and visitors will pass by. It’s the perfect spot to connect,
collaborate, and celebrate the dynamic world of home textiles.
In line with our tradition of excellence, we have prepared six
exceptional magazines for this fair: Home Textile Exports,
Sleep Well, Sleep Tech, Furnishing Fabric Fashion, Tekstil
& Teknik, and Decor. Each publication is filled with rich,
insightful content and showcases outstanding advertisements
from leading exporters who drive the industry forward.
These magazines reflect not only the high standards of
Turkish textile production but also our commitment to
supporting the sector’s growth and global presence.
We believe this year’s Heimtextil fair will be a fantastic
opportunity to strengthen existing relationships and establish
new ones, further reinforcing Türkiye’s position as a key
player in the international textile market. As for many years,
Türkiye occupies the largest space in this world fair.
We look forward to welcoming you at our stand, sharing
ideas, and collaborating to make this event a grand success.
Mehmet SOZTUTAN
mehmet.soztutan@img.com.tr
Publisher
ISTMAG
Magazin Gazetecilik Yayıncılık
İç ve Dış Tic. Ltd. Şti.
Managing Editor (Responsible)
Mehmet SOZTUTAN
mehmet.soztutan@img.com.tr
Advisory Editor
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
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Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Correspondents
Elke ARORA
Domestic Advertising Manager
Adem SACIN
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While we take root with our experience,
like the meaning of the name "Maslina",
we aim to increase our sphere of influence
unlimitedly with our dreams.
We wish to go together with you
on this journey and to meet
in common dreams...
Down Comfort:
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tekstil
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info@adeatekstil.com
16
TRENDS
Discover the synergy
of textile trends at
Heimtextil
The world fair expands product range,
elevating textile interior design to new heights.
Heimtextil directors Bettina Bar and Margit Herberth made
an impressive press conference in Istanbul in early October and detailed
what the start-button-event of the year has in store in its 2025 edition.
Starting the new business year with resilience and
innovation, Heimtextil is set to bring together over
2,900 exhibitors from 60 countries from January
14 to 17. This expansive event will showcase
cutting-edge trends, fresh collections, advanced
materials, and pioneering textile solutions.
Attendees can look forward to remarkable
highlights, including the debut of Milan’s acclaimed
design platform Alcova, curating the Heimtextil
Trends 25/26 for the first time. Adding to the
HTE HOME TEXTILE EXPORTS JANUARY 2025
TRENDS 17
excitement, renowned designer and architect
Patricia Urquiola will present her exclusive
installation, “among-us”, bringing textile design to
life and offering an immersive experience.
The DecoTeam and the adjacent Design Lounge
provide attractive offers and top brands for interior
design. Carpets & Rugs, the home of the international
carpet industry, grows by further hall levels. With its
strong range and new formats, Heimtextil is once
again proving itself to be a constant and reliable
partner for the global textile industry.
Trends 25/26, and star designer and architect
Patricia Urquiola will make a unique installation.
Heimtextil 2025 makes textile interior design more
visible than ever before’, says Olaf Schmidt, Vice
President Textiles & Textile Technologies.
Back to the future: the Heimtextil Trends 25/26
They are the most important source of inspiration
and the must-see of the trade fair: The Heimtextil
Trends 25/26. At the upcoming event, the design
platform Alcova from Milan will curate the Trend
The DecoTeam and the adjacent Design Lounge
provide attractive offers and top brands for interior
design. Carpets & Rugs, the home of the international
carpet industry, grows by further hall levels. With its
strong range and new formats, Heimtextil is once
again proving itself to be a constant and reliable
partner for the global textile industry.
Connected by textiles: under this motto, Heimtextil
will unite the global textile industry at the
exhibition grounds in Frankfurt from 14 to 17
January. The world’s largest and most international
trade fair for home and contract textiles and textile
design provides a bundled market overview on 16
hall levels: from fibers and yarns, to unassembled
materials, to the finished end product. ‘Despite the
challenging market situation, Heimtextil is a strong
and reliable platform for the global sector and
offers retailers, industry and the contract business
solutions for sustainable business success. For
2025, we expand our product range for specific
target groups, generate important synergies
and look forward to welcoming numerous new
exhibitors and returnees. We also launch two
partnerships: for the first time, the Milan-based
design platform Alcova will curate the Heimtextil
JANUARY 2025
HTE HOME TEXTILE EXPORTS
18
TRENDS
Arena in Hall 3.0 for the first time. Under the
motto ‘Future Continuous’, they put textiles in
a different light and combine past trends with
forward-looking influences - unusual, original,
innovative. The platform for independent design
rethinks the past and uses this as inspiration
for the future. The Heimtextil Trends 25/26
provide an overview of sustainable, visionary
and progressive developments. This makes them
a decisive signpost for the industry and retail to
keep their finger on the pulse of the times and
strengthen their business success.
Design hotspot with Patricia Urquiola
Textile design redefined: Patricia Urquiola, the
renowned designer and architect from Milan,
develops a sustainable, textile design experience for
Heimtextil 2025. The installation ‘among-us’ will
combine interior design with hospitality, placing
people and the immersive experience at the center
of attention. ‘among-us’ is embedded in the highquality
presentations of Bed, Bath & Living in Hall
12.0. Here as well as in Hall 12.1, well-known
brands and private label suppliers will showcase
exclusive bed linen and bathroom textiles,
decorative cushions and bedspreads as well as
home accessories. Exhibitors such as Beddinghouse
(Netherlands), Lameirinho (Portugal), Marzotto Lab
(Italy), Veritas (Turkiye), Hellatex Textil (Austria) and
Klaus Herding (Germany) as well as returnees such
as Hermann Biederlack (Germany) and Formesse
(Germany) will be there. Hall 12 thus is the hotspot
for top international buyers and textile design.
Mega trend healthy sleep
In addition, the latest trends, developments
and products relating to sleep await visitors
in the immediate vicinity in Hall 11.0. The
Smart Bedding area is the central platform for
innovative sleep systems, bedding and duvets,
pillows, mattresses and machines for textile
processing. Returning exhibitors such as Billerbeck
(Switzerland), KBT Bettwaren (Germany), Setex
Textil (Germany) and Grasim Industries - Aditya
Birla (India) as well as exhibitors such as Hefel
Textil (Austria), John Cotton Europe (Poland),
Lenzing AG (Austria), OBB (Germany), Standard
Fiber (USA) and Traumina (Germany) will present
their wide range of products here.
DecoTeam with Exclusive Design Lounge
Center for international textile design: In
the design environment of Wall Decoration
and Textile Design in Hall 3.0, visitors can
discover creative design studios as well as a
wide range of wallcoverings and wallpapers,
paints, digital prints and CAD/CAM systems.
Participating companies include Artcottage (UK),
Decoprint (Belgium), Marburger Tapetenfabrik
(Germany), Masureel (Belgium), Verbeek Design
(Netherlands), Wallfashion House (Belgium) and
York Wallcovering (USA). At Window & Interior
Decoration, exhibitors such as Aerolux (Germany),
Forest Group (Netherlands), Hohmann (Germany)
and Lindner (France) will showcase products for
sun protection. The DecoTeam and its members
will provide fresh inspiration and surprising
HTE HOME TEXTILE EXPORTS JANUARY 2025
20
TRENDS
color combinations for textile interiors in Hall
3.1, where exhibitor Englisch Dekor (Austria)
and German companies Alfred Apelt, Erfal,
Höpke Möbelstoff-Handels, Indes Fuggerhaus,
Infloor Girloon, Kaiser Karl F. Buchheister, MHZ
Hachtel, Paulig Teppichweberei and Unland will
show modern concepts for interior decorators,
interior designers and the contract business. The
focus is on curtains, deodorant and upholstery
fabrics and sun protection. In the adjacent Design
Lounge powered by DecoTeam, companies such
as Fine Textilverlag, Kadeco, Golze 1873, Haro
Teppiche and Theko will come together for an
inspiring joint presentation.
Home for the global carpet industry:
Carpets & Rugs
Place-to-be in Frankfurt: Heimtextil brings together
all global market leaders from the international
carpet industry. Carpets & Rugs already has
twice as many exhibitors as last year and grows
by additional hall levels. In Hall 5.0, hand-woven
carpets, designer and unique pieces as well as
international country pavilions can be discovered.
Hall 5.1 is home to the growing range of machinewoven
carpets, fibers & yarns and technologies
for the carpet industry. In addition, Carpets &
Rugs occupies the hall level 3.0, complementing
the product groups Wall Decoration and Textile
Design as well as the Heimtextil Trends 25/26
in the adjacent Trend Arena. Floor mats, cleanoff
systems, textiles for outdoor and contract
furnishings round off the unique range.
New exhibitors such as ABC Italia (Italy), Bhadohi
Carpets (India), Balta Home (Belgium) and Javi
Home (India) as well as strong returnees such
as Heritage Overseas (India), Kaleen Lifestyle
(India), Lalee OHG (Germany), Merinos Group
with Özerdem (Turkiye), Oriental Weavers Group
(Oriental Weavers Carpets, EFCO, MAC Carpet,
Egypt), Jaipur Rugs (India), Ragolle Rugs (Belgium)
and The Rug Republic (India) are registered.
Members of the associations Fedustria (Belgium),
Office National de L’Artisanat (Tunisia) and
Unifam (Spain) will also take part. Together with
Fedustria and the exhibitor Ragolle Rugs, a new
area will be made: At ‘Belgium Textiles’, around
15 well-known Belgian carpet companies will
stage a unique joint presentation. Other carpet
suppliers will be located in Halls 3.1 within the
DecoTeam and the Design Lounge powered by
DecoTeam as well as in Halls 6.0 and 6.1 as part
of the exhibitors’ overall collections.
Extended range of Fibers & Yarns
Heimtextil offers an extended range of fibers, yarns,
woven and knitted fabrics, finishes and equipment.
The suppliers and producers are positioned in
the various product segments, in line with their
respective areas of application. The extensive Fibers
& Yarns area thus generates valuable synergies
between the product ranges on the fairgrounds
and an important added value for numerous target
groups such as weavers, manufacturers and product
designers. Big names such as Interima (UK), Georg
& Otto Friedrich (Germany), Korteks (Turkiye), Sasa
HTE HOME TEXTILE EXPORTS JANUARY 2025
22
TRENDS
Polyester (Turkiye) and Trevira (Indorama Ventures
Fibers Germany) will be there.
The world’s largest platform
for upholstery fabrics
Decorative & Furniture Fabrics present the world’s
largest range of upholstery fabrics on three
compact levels in Hall 4. The wide selection of
products from manufacturers and wholesalers
ranges from decorative, upholstery and contract
fabrics, artificial and furniture leather to outdoor
fabrics. With over 200 suppliers, the largest
concentration of high-quality weavers, especially
from Europe, can be found here. Hall 4 is the ideal
meeting point for the entire textile and upholstery
industry, interior decorators, (interior) architects
and interior designers. Participating companies
include Atenzza Outdoor (Spain), Elastron
(Portugal), Francisco Jover (Spain), Gebrüder
Munzert (Germany), Libeco (Belgium), Manuel
Revert (Spain), Martinelli Ginetto (Italy), Parà (Italy),
Rohleder (Germany) and Vanelli (Turkiye).
Future-orientated concepts:
Interior.Architecture.Hospitality
Whether abrasion-resistant, antimicrobial or
fire-resistant - Heimtextil covers the global
range of functional contract textiles and brings
manufacturers and suppliers together with (interior)
architects, planners and interior designers. This
is where the international hospitality industry
finds exactly what it needs for contract furnishing:
Inspiration, information and valuable dialogue.
The wide range of products and services covers
the entire exhibition center. All exhibitors with
offers for the contract business are labelled online
and at the trade fair stand with a special signet
and can be found quickly by visitors. The Interiour.
Architecture.Hospitality LIBRARY in Hall 4.0,
curated by an external jury of experts, will present
an exciting selection of functional textiles.
Order volumes in every size: Global Home
Excellence & Global Home Select Heimtextil is
Europe’s largest platform for international, highquality
suppliers with order volumes of all sizes.
Halls 6.0, 6.2, 8.0 and 9.1 are the new home of
the renamed Global Home Excellence product
area. Buyers can expect a diverse selection of
home and household textiles as well as individual
presentations from international producers such as
Atlas Export Enterprises (India), D’Decor Export
(India), Gohar Textile Mills (Pakistan), Kanodia
Global (India), Mittal International (India), Towellers
Limited (Pakistan) and Union Fabrics (Pakistan).
Numerous country pavilions invite visitors to
experience traditional craftsmanship and techniques
from all over the world. In Halls 6.1 and 9.0,
the Global Home Select area will feature juried
manufacturers with top-quality home and household
textile products, including exhibitors such as Al-
Karam Textile Mills (Pakistan), Bismillah Textiles
Private Company (India), Gul Ahmed Textile Mills
(Pakistan), Indo Count Industries (India), Trident
Limited (India) and Yunus Textile Mills (Pakistan).
Knowledge transfer on two stages
Heimtextil is the right place to go for all trade
visitors who want to constantly expand their
knowledge of textiles. As a networking and
knowledge platform, it helps companies to develop
further and prepare for the future. To this end, the
Texpertise Stage (Hall 4.0) addresses current topics,
developments and challenges affecting the global
textile industry - from flexible hospitality concepts
and legislation to sustainable solutions. As a
valuable source of business-boosting expertise, the
Retail Stage in Hall 12.1 opens up a tailor-made
content program specifically for the retail sector.
With interactive presentations, panel discussions
and guided tours, Heimtextil provides space for
knowledge exchange and personal contacts.
Econogy - for a more sustainable
textile industry
The title Econogy includes all sustainability activities
of the more than 50 textile trade fairs in Messe
Frankfurt’s worldwide Texpertise Network. The term
links sustainability directly with economic success.
Exhibitors can have themselves audited according
to ESG/SDG-compliant standards and qualify for a
special signet on their stand and online. The curated
companies are listed in the Econogy FINDER: The
tool offers visitors orientation and guides them to
relevant exhibitors. In addition, interactive Econogy
Talks and Tours provide knowledge transfer and
innovative best practices. The Econogy Hub is a
meeting point for seal providers and certifiers.
Heimtextil 2025 takes place
from January 14 to 17, 2025
HTE HOME TEXTILE EXPORTS JANUARY 2025
24
PROFILE
74 years of crafting comfort:
Agaoglu Textile’s legacy
in home textiles
Agaoglu Textile, one of the leaders of the sector with its innovative
and high-quality production approach since 1950, draws attention
in the international market with its wide product range and
export power. We talked about the success story and future goals
of Agaoglu Textile, one of the leading names in the home
textile sector, with the company owner İsmail Ağaoğlu.
ABOUT US:
Could you introduce your company and share
its journey in the home textile sector?
“Agaoglu Textile was founded by Sait Ağaoğlu
in 1950 and has become one of the leading
factories in Türkiye in home textiles and
dyeing, printing and finishing by renewing and
developing itself in this process. All our products
have international certificates and we adopt a
high-quality and reliable production approach.”
HTE HOME TEXTILE EXPORTS JANUARY 2025
PROFILE 25
How has your company grown since the
period it started exporting?
“Agaoglu Textile has achieved significant growth
since the day it started exporting. Today, we have
become an important production center for famous
companies in 15 countries. Export diversity has
both increased our brand value and ensured our
recognition in the global market. We continue to
grow by constantly prioritizing quality and using
modern production techniques.”
Which are the main countries you currently
export to? Which are your strongest markets?
“Among the countries we export to are Azerbaijan,
Belgium, Croatia, Czech Republic, Denmark,
France, Greece, Iran, Latvia, Romania, Russia,
Slovenia, Spain, Switzerland, England. Our
strongest market is European countries. The
collaborations we have with famous bedding
brands in these geographies increase our market
share and strengthen our brand even more.”
What are the strategies you follow to open up
to international markets?
“We follow various strategies to open up to
international markets:
Quality and Certification: We take care to have
TSE, AMFORI BSCI, GOTS, ÖKO-TEX and
similar certificates to ensure the international
conformity of our products. This increases our
efficiency and increases our competitiveness in
the international market.
PRODUCTION POWER IN 31,200 M²
CLOSED AREA
Can you give information about your
production capacity and main production
facilities?
“Our company, which has a history of 74
years, has gained an important place in the
home textile sector with its modern machinery
and high capacity. We provide service with a
monthly finishing process of approximately
3,000,000 mt and a sewing capacity of
100,000 duvet covers in a closed area of
31,200 m². Different quality products such as
100% cotton, satin, ranforce, gofre, flannel and
percale are produced in our production line.”
Which product groups are you currently
focusing on? What are your prominent
products?
“We focus on important products for the home,
hotel, hospital and marine textile sectors,
especially duvet covers. Among the prominent
products are 100% cotton duvet covers,
products produced from satin and ranforce
fabrics. We also offer a wide range of products
with our duvet cover options in different
qualities such as gofre and flannel.”
EXPORT ACTIVITIES:
JANUARY 2025
HTE HOME TEXTILE EXPORTS
26
PROFILE
Market Research: We conduct comprehensive
market research to determine our target markets.
In this way, we analyze which configurations and
which are in higher demand.
Participation in Fairs and Events: By participating
in international textile fairs, we both exhibit our
products and have the opportunity to establish
new business connections. These events play an
important role in increasing our brand awareness.
Cooperation with Local Business Partners:
Establishing collaborations with local companies
abroad facilitates our entry into the market and we
can adapt to the current market dynamics.
Digital Marketing: We aim to promote our brand
on a global scale by effectively using social
media and digital marketing channels. The
advertisements we make on online platforms
provide us with international access.
These strategies help Agaoglu Textile to
continue to develop and use its presence in
international markets.”
SUCCESSFUL IN INTERNATIONAL
MARKETS
What are the challenges you face in your
export processes? How do you overcome
these challenges?
“As Agaoglu Textile, we face some challenges in
our export processes. These challenges and our
methods for dealing with them are as follows:
1. Customs and Logistics Processes:
Customs procedures and logistics organizations
in international shipments can be complex. In
order to overcome this situation, we make the
process more manageable by cooperating with
experienced logistics companies. In addition, we
prepare the necessary documents on time by
working with professionals who are familiar with
customs regulations.
2. Different Market Requirements:
Each market may have different standards
and requirements. In order to overcome
this challenge, we conduct market research,
determine the specific needs of each country and
adapt our products accordingly.
3. Competition:
Competition is quite high in the international
market. In order to gain competitive advantage and
overcome the low price competition of countries
such as India and Pakistan, we make continuous
quality improvements, develop innovative products
and focus on customer satisfaction.
4. Financial Risks:
Fluctuations in exchange rates and payment terms
can create financial risks. To manage this situation,
we try to minimize risks by opening accounts in
different currencies.
5. Supply Chain Management:
Disruptions in the supply chain can affect our
production processes. We reduce this risk by
establishing solid relationships with our suppliers
and creating alternative supply sources.
The measures we take against these challenges
make Agaoglu Textile’s export processes more
efficient and enable us to successfully take place in
international markets.”
PRODUCTS AND INNOVATIONS:
How do you shape your products according
to export markets? Are there changes in
demand by region?
“We take many factors into consideration when
shaping our products according to export markets.
First, we conduct comprehensive market research
to determine demand and trends in our target
HTE HOME TEXTILE EXPORTS JANUARY 2025
PROFILE 27
markets. In this way, we can determine which
products are more popular in which regions.
Since each region has different cultural and
aesthetic preferences, we consider the pattern,
color and fabric selection to adapt our products
to local tastes. In addition, there may be more
demand for certain product groups such as hotel
and hospital textiles in some regions. Taking this
into account, we diversify our product portfolio
according to regional needs.
Seasonal changes also have a major impact on
demand. For example, while light and breathable
fabrics are preferred more in hot climates, thicker
and warmer products are increasingly preferred in
cold climates. We make our production planning
by taking these changes into account.
In order to meet the market requirements in
different regions, we equip our products with
certificates specific to that region and ensure
quality standards. With all these methods, we
increase Agaoglu Textile’s competitive power
in international markets by developing products
suitable for the dynamics of each market.”
NEW GENERATION DESIGNS AND TRENDS
What steps are you taking regarding
sustainability or innovation in production?
“We are taking a number of important steps
regarding sustainability and innovation in
production. First of all, we are making our
production processes more sustainable by using
environmentally friendly materials. In this context,
we prefer natural and environmentally friendly
materials such as GOTS certified organic cotton.
In addition, by focusing on energy efficiency,
we use modern machinery in our production
facilities and integrate energy-saving systems.
We are also careful about waste management
and try to minimize the waste generated in the
production processes. In this way, we both show
our sensitivity to the environment and use our
resources more efficiently.
In terms of innovation, we constantly invest
in new product development processes. We
continue our R&D activities to create innovative
fabrics and designs in line with market demands.
We constantly improve our products by taking
customer feedback into account.
In addition to these: The satisfaction of our
employees and their ability to improve themselves
are also indispensable goals of Agaoglu Textile.
These steps ensure that Agaoglu Textile both
fulfills its environmental responsibilities and
continues its innovative approach in the sector.”
How important are fairs and international
events in your export strategy? Which events
do you plan to attend?
“Fairs and international events play a very
important role in Agaoglu Textile’s export
strategy. These events offer the opportunity to
establish new customer connections, strengthen
relationships with existing business partners
and introduce our products to the international
market. Among the events we plan to attend
in 2024 are important textile fairs. We aim to
follow innovations in the sector and increase
our market share by participating in fairs such
as Heimtextil, Poland. Such events provide a
strategic platform to increase the visibility of our
brand in the global market.”
‘WE WILL STRENGTHEN
OUR COMPETITIVE ADVANTAGE
IN THE GLOBAL MARKET’
FUTURE PLANS:
What are your export goals in the next 5
years? Are you looking for new markets?
“In the next 5 years, we plan to increase our
market share and open up to new markets in line
with our export goals. Our goal is to increase
sales in our current markets by 20% and
increase the number of countries we export to
by finding new markets.
In particular, we have new searches for Asian
and Middle Eastern markets. We aim to reach
different customer segments by evaluating the
potential in these regions. In addition, we will
continue to develop organic and environmentally
friendly products to meet sustainable product
demands and strengthen our competitive
advantage in the global market.”
How do you position your company in
terms of production and product variety in
the future?
“In the future, we aim to strengthen our position
in the sector by expanding our production
and product variety. First of all, we want to
better respond to the needs of our customers
by offering different fabric and design options.
By increasing our efforts to develop organic
and environmentally friendly products, we
aim to become a pioneer brand in the field of
sustainability. In addition, we plan to increase
our market share in these areas by making
special productions for different sectors such
as hotel, hospital and marine textiles. While
enriching our product portfolio, we aim to offer
innovative solutions by investing more in R&D
activities. With these strategies, we will increase
Agaoglu Textile’s influence in the international
market and move forward on the path to
becoming a competitive brand.”
JANUARY 2025
HTE HOME TEXTILE EXPORTS
Hall : 4 Stand: E24
30
PROFILE
Eylul Textile:
Where trust
and quality
go hand in hand
With its innovative approaches
in home textiles and strategies
based on customer satisfaction,
Eylul Textile stands out in
the international arena by
exporting to 20 countries.
Strong steps in the global market
Established in Bursa in 1996 and standing out
with its tulle curtain production, Eylul Textile
today exports to a total of 20 countries, primarily
in Europe and the Far East. The company shapes
its pricing policy and product range in line with
the expectations of its customers in order to
increase its competitive power in international
markets. Eylul Textile, which has developed its
products through intensive R&D studies in this
process, has adopted the principle of keeping
service quality at the highest level and keeping
customer satisfaction at the forefront.
Company owner Burak Candan evaluates the
competition in the global market as follows:
“As the influence of Chinese manufacturers in
the market increases, the share of Turkish textile
manufacturers is decreasing. This situation forces
us to lower our prices in order to balance our
production costs and profit margins. However,
we are trying to overcome these difficulties by
increasing our product range and keeping quality
and service at the highest level.”
Wide range of products and high capacity
Eylul Textile’s product portfolio consists of tulle
groups used in home textiles, intermediate
backdrops and fine tulle fabrics preferred in the
fantasy clothing sector. While these products
are highly appreciated in terms of aesthetics and
functionality, the company’s production capacity is
also at a level to meet this demand.
HTE HOME TEXTILE EXPORTS JANUARY 2025
PROFILE 31
Customer-oriented approach and future plans
Eylul Textile aims to bring the right products
together with the right customers by determining
customer satisfaction as its primary goal. Since the
company finds one-on-one customer visits more
sincere and productive, it plans frequent trips and
meets with its customers in different countries.
Eylul Textile, which does not plan to participate
in an important fair such as Heimtextil in 2025,
states that it will make a decision on this issue
according to the demands of its customers in 2026.
The company shapes its growth targets on the axis
of sustainability and customer focus in order to
maintain its leadership in the sector in the future.
The company produces approximately 500
thousand meters of fabric per month with 80
machines and directs 90% of this production
to export. Eylul Textile, which follows the
latest technology in its production processes,
continues its work to renew its machines and
transition to autonomous systems in the areas of
quality control and packaging.
Eylul Textile has been making a difference in the
home textile sector with its production approach
that prioritizes quality and customer satisfaction
since 1996. The company has strengthened its
position in the sector thanks to its strong presence
in 20 countries, wide product portfolio and
innovative approaches, and is taking firm steps
towards its goal of leadership in the global market.
Burak Candan shares the following
information about these technological
investments:
“We are replacing old machines suitable for our
product range by following the latest technology
innovations in our production, storage and
shipping processes. We aim to increase efficiency
by making our quality control and packaging
systems autonomous.”
Sustainability and innovative approaches
Eylul Textile, which attaches great importance
to sustainable production, is working intensively
to generate a recyclable fabric production
infrastructure. In addition, it prepares new
collections in line with the demands of its
customers by considering the different needs of
each country. The company closely follows global
fashion and shapes its products according to the
expectations of each market.
Burak Candan, the visionary behind the
company, explains this innovative method:
“We prepare new collections in line with the
expectations of our customers and make one-onone
presentations to them. In addition, we shape
our products by conducting R&D studies for the
different needs of each country.”
JANUARY 2025
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12.1 D65
H O M E T E X T I L E E X P O
14
17
J A N U A R Y
2025
F A B R I C S F O R
B E D L I N E N
Т К А Н И Д Л Я
П О С Т Е Л Ь Н О Г О
Б Е Л Ь Я
34
EVENTS
CIFF Guangzhou 2025:
A highly anticipated event with
expanded offerings and opportunities
Building on the remarkable success of its March 2024 edition,
which attracted a record-breaking number of exhibitors and visitors
from across the globe, CIFF Guangzhou is gearing up for an even
more dynamic and innovation-filled event in March 2025.
The Canton Fair Complex will once again become the epicenter
of the global furniture industry, welcoming key players
and showcasing groundbreaking developments.
As a strategic hub for the furniture business, CIFF Guangzhou fosters
design and innovation, stimulates market demand, and creates significant
growth opportunities for both domestic and international markets. With its
guiding motto, “Design Trend, Global Trade, Full Supply Chain,” the fair
offers a comprehensive view of the entire furniture supply chain.
The event brings together leading companies to unveil new products,
ideas, and solutions that address the ever-changing needs of the market. In
HTE HOME TEXTILE EXPORTS JANUARY 2025
EVENTS 35
addition to showcasing cutting-edge designs, CIFF
Guangzhou enhances the experience through
engaging design events, tailored B2B meetings, and
specialized matchmaking activities. These initiatives
span the eight-day fair and extend throughout the
year via online platforms, ensuring continuous
engagement and value creation for the industry.
CIFF Guangzhou 2025 promises to set new
benchmarks for innovation and collaboration in
the furniture sector, solidifying its role as a vital
platform for global trade and industry advancement.
“Powered by Design”, the 55th CIFF
Guangzhou 2025 is held in two phases
organized by product sectors.
From March 18 to 21, 2025, the first phase will
feature Home Furniture, presenting all areas of
home furnishings, from Contemporary Design to
the International Pavilion, from Dining&Living to
Sofa&Bed, including the Homedecor & Hometextile
and Outdoor Furniture, Sunshade & Leisure sectors.
Showcasing the latest innovations from leading
Chinese and international companies, the Home
Furniture will offer “one-stop” solutions for
sourcing and purchasing all types and levels of
home furnishings, thus meeting the needs of
international buyers and once again reinforcing
CIFF’s central role as a link between furniture
production and global markets. In this context, the
CIFF·Contemporary Design Fair will take center
stage, bringing together top brands, renowned
international designers, and institutions to
generate a unique system dedicated to research,
learning, production, and the commercialization
of design products. The International Pavilion will
be a prominent platform for major international
companies that have chosen CIFF Guangzhou
as a venue for promoting and selling both in the
Chinese domestic market and in global markets,
JANUARY 2025
HTE HOME TEXTILE EXPORTS
36
EVENTS
capitalizing on the presence of the most influential
buyers from around the world. Furthermore, the
Dining&Living section will feature living room
and dining room furniture, with multifunctional
and flat-pack solutions specifically designed for
international trade, mass distribution, contract
projects, and OEM-ODM services. As well as the
Upholstered Furniture section which will spotlight
sofas, mattresses, furniture, bedding, and bedroom
equipment; while Suite Furniture will provide
opportunities for companies focused on both
domestic market development and export, along
with specialists in cross-border e-commerce.
In the Homedecor & Hometextile sector, the
largest exhibition in Asia dedicated to interior
decoration and home textiles, international
traders, retailers, designers, and decorators will
have the opportunity to discover a wide range of
home accessories: decorative lighting, ceramics,
glassware, paintings and illustrations, artificial
flowers, fabrics, curtains, carpets, bed linens, and
cushions, among many other products.
Simultaneously, the Outdoor Furniture, Sunshade
& Leisure sector, recognized as the largest and
most professional event in the sector in Asia, will
focus on outdoor furniture, garden sunshades,
leisure equipment and decorations, designed to
meet the diverse needs of the global market.
The second phase, from March 28 to 31, will
spotlight the Office and Commercial Space,
the world’s largest exhibition dedicated to office
HTE HOME TEXTILE EXPORTS JANUARY 2025
38
EVENTS
furniture and commercial design. This unique
global platform for business and exchange will
feature the Office Environment, where top-tier
brands will showcase trends that redefine the
concept of modern and functional workspaces,
offering comprehensive and cutting-edge solutions;
Office Seating, which remains the world’s
leading reference point for seating designed for
professional use and the contract market; and the
Public Commercial Space, a leading venue for the
presentation of furniture for public spaces such
as schools, airports, sports facilities, cinemas,
auditoriums, hotels, and healthcare facilities.
Simultaneously, CIFM/interzum guangzhou
2025 will host Chinese and international
brands ready to present innovative solutions to
make the furniture industry increasingly smart,
addressing the needs of furniture manufacturers
and international traders. The Furniture Materials
section will focus on presenting solutions that
shape future furniture trends, featuring original
surface designs and high-performance materials
for furniture and upholstery. The central theme of
“Functional Innovation” will guide the Furniture
Hardware, emphasizing technological innovations
to build up a key business platform for the highend
furniture supply chain and smart home
solutions. Aiming to promote intelligent furniture
manufacturing, the Machinery section will bring
together the world’s top machinery manufacturers
to develop a strategically important event for the
development of the entire industry.
With over 4,700 exhibitors and a total exhibition
space of 850,000 m², CIFF Guangzhou confirms
itself as the largest fair in the sector globally.
Over 380,000 professional visitors from more
than 200 regions and countries worldwide are
expected at the Canton Fair Complex and PWTC
Expo in Guangzhou Pazhou. Preparations are
already in full swing: free preregistration, along
with information to plan the trip to Guangzhou, is
already available on the website www.ciff-gz.com.
HTE HOME TEXTILE EXPORTS JANUARY 2025
INSTAGRAM.COM/ISSIMOHOME
WWW.ISSIMO.COM.TR
42
PROFILE
Naza Tekstil excels
in quality and variety
Having Pera, Venessa and Alize brands with
excellent success stories in production and exports,
Naza Tekstil is a fast-growing company especially in
exports, offers excellent products in the home textile
industry. We asked the factor behind their success to
Mustafa Naza, proprietor of the company:
Could you briefly introduce yourself and
your company?
I am the third-generation representative of our
company Tuna Naza. My grandfather Abdullah
HTE HOME TEXTILE EXPORTS JANUARY 2025
PROFILE 43
Are there any investments planned in the
short, medium and long term?
We can think of our investments as renewing our
machinery park and keeping it up to date with the
necessities of our profession and keeping up with
technology as much as possible. We aim to follow
the requirements of technology in the coming period
and constantly renew our machinery park with the
highest and newest technology. We invest in our
own business with the money we earn from our
profession, without shifting it to any other sector,
and try to keep our technology as high as we can.
Can you give details about your exports?
What would you like to say about your
current and target markets, foreign
promotion, fair participation etc. strategies?
In the most recent period of 21 years, we have
exported to the nearby geography, the Balkan
countries, the Caucasus and the eastern bloc
countries. Recently, we have been exporting
to North African countries. We have been
participating in international and local fairs for
several years, the main one being HomeTex in
Istanbul. I think that there is a gap in exports in
this conjuncture in the world, especially since
Turkey always has ready-made products and the
surplus scales are not as large as before. We want
to focus on exports as much as we can and make
the maximum contribution to our country.
Naza came to Istanbul from our town Kızılcabölük,
where weaving has been done for centuries in
Denizli, and opened a store in Sümbüllü Han on
Çakmakçılar hill in order to sell the goods produced
in the town. Later, my father laid the foundations of
fabrication production in 1996. In 2006, he built a
factory for the home textile products we currently
do. And since then, we have been selling products
that we produce entirely ourselves.
What is in your product portfolio and
what are the prominent factors in these
products? What kind of studies do you
have on product development and R&D?
Our product portfolio includes wide range of diffirent
quality of dyed and printed fabrics for duvet covers,
quilts and sheets. We produce both duvet cover sets
and quilts from the fabrics we manufacture.
What makes you superior to your competitors?
Standard in product quality, continuity, production
discipline, best for our interlocutors during the
commercial process; to provide high benefit are the
factors we are specialized in. In short, on the basis
of efficiency, we manage to produce the right goods
at the right price, in the highest quantity. What is
important to us is the satisfaction of our interlocutors.
JANUARY 2025
HTE HOME TEXTILE EXPORTS
Keresteciler Sitesi Kızılcık Sokak No: 9
Merter - İstanbul / Türkiye
T: +90 212 644 20 45 - 644 20 46 F: +90 212 644 20 48
www.naza.com.tr
61 years of experience
46
PROFILE
Panayir Textile
Weaving the future
of sustainable
innovation
With a strong emphasis on R&D
and eco-friendly practices,
Panayir Textile continues to
lead the home and contract
textiles sector, blending
tradition with cutting-edge
technology for global success.
Established in 1994 with a small factory, Panayir
Textile has grown in a very short time and has
become one of the leaders in the home textile
woven fabric production sector. Panayir Textile,
which is the production choice of many brands
with its weaving technologies and product range,
Muharrem
Panayır
has always preserved its innovative production
style with the importance it attaches to R&D
studies. Conducting an exclusive interview with
Muharrem Panayır, general manager of the firm,
we asked the secrets of their success story.
Could you briefly introduce yourself and
your company?
I was born in Istanbul but I am from Denizli. I
finished primary school, secondary school and high
school in Denizli, where I started to live from the 2nd
grade of primary school. I studied textile engineering
at Uludağ University Faculty of Engineering in
Bursa. My interest and curiosity in textiles started
when I went to my father’s workplace and worked
in the summer months during the middle school /
high school years. This interest had a great share
in my choice of vocational education. As soon as
I graduated from university, I started working in
our family company. Our company, which was
established in 1994, entered the sector by producing
fabrics for home textiles. Our company, which
produced its fabrics on contract machines in its first
years, stepped into industrialism by purchasing its
own machines in the following years. Our company,
which has constantly renewed and increased its
machines over the years, has reached a capacity
of producing 10 million meters of fabric annually
on the latest technology air-jet and rapier weaving
machines. Our company, which produces all natural
and natural / synthetic blended home / hotel textile
fabrics, also prepares fabrics for different needs for
companies producing outdoor furniture and textiles.
What is in your product portfolio and what
are the prominent factors in these products?
What kind of studies do you have on product
development and R&D?
Our company can prepare home/hotel textile
products sewn and packaged for its own brands
HTE HOME TEXTILE EXPORTS JANUARY 2025
PROFILE 47
as well as fabrics suitable for the needs of its
customers. Apart from these, we have restarted
the collection of home textile products under
our “Luoca Patisca” brand, which we started
13 years ago and then stopped production for a
while. In this process when we started to prepare
products under our own brand, R&D studies
have naturally accelerated. In this process,
which continues by developing different yarn
and weaving types, licensed chemical processes
and sewing and appliqué techniques that provide
extra added value will be developed and will be
frequently used in our products in the coming
period. Our designers, who follow fashion colors
and trends, spend a lot of time on R&D and we
will see the results of these in the products under
our brand in the coming period.
What makes you superior to your competitors?
The most important elements that make our
company different are our exciting design team who
love their work and aim to put their dreams into
action; our young managers who invest in machines
that can produce not basic but differentiated
products; our business team that is firmly committed
to the mission of “reliability”, our vision focused on
our sustainable future and digitalized world.
Are there any investments planned in the
short, medium and long term?
Our company will not make an investment to
increase its weaving production capacity for 2024,
and in the following year, it will renew the machines
that need to be renewed and complete the additional
machinery investments that will increase its current
capacity by 15%. Our company will quickly make
the renewable electricity energy investment, which
it started in 2023 but could not realize due to the
inadequacy of the technical infrastructure of the
distribution company, in its prioritized short-term
targets and will be in a position to produce all of
the electrical energy we use. Apart from this, our
company aims to grow in the field of e-commerce
and will make serious efforts to take its rightful
place in both national and global markets, and will
quickly complete the employment and technology
infrastructure that we lack in this field. One of the
most important plans of our company, which makes
value-added exports its main goal, will be to increase
its R&D budgets to achieve this goal faster.
JANUARY 2025
HTE HOME TEXTILE EXPORTS
48
PROFILE
potential population and which we anticipate will
have a high interest in our product portfolio, will be
among our target market strategies.
Are there any specific issues or topics you
would like to emphasize in particular?
There are some issues that I would like to address
to the whole world through Turkey’s most
established magazine. These are the issues that
I would like to address by thinking about our
yesterday, today and tomorrow.
Can you give details about your exports?
What would you like to say about your
current and target markets, foreign
promotion, fair participation etc. strategies?
The shrinking world trade volume due to increasing
global inflation and tightening monetary policies
has caused serious declines in our company’s
exports. Our market and customer losses have
increased due to the fact that the labor and energy
costs imposed on the industrialists of our country
over our competitors in the Far East cannot be
subsidized. We will be much more aggressive
in reaching our target audience by exhibiting
our products at international fairs, especially
Heimtextil, and supporting them with social
media advertisements, with the awareness that the
most important point where we can compensate
for our losses is to have innovative collections.
Participation in smaller-scale local fairs that we
have not experienced before will also be among our
short-term strategies, and we will cooperate much
more actively with companies that provide B2B/
B2C logistics services that make the world smaller.
African countries and Brazil, which we think will
increase their national income on top of their
• Let’s know our history well and prepare our
young people to adopt this historical mission
• Let’s not educate our youth for the sake of
educating them. Let’s allow those who have
dreams to pursue them and make a special effort
to restore the dignity of all professions, without
exception, so that they have a profession
• Let us pass on nature to the next generation
in the same way we passed it on to the previous
generation. Let’s never forget that sustainability
depends on a living ecosystem with an inherited
nature and an unchanging climate.
• Let’s use our resources rationally. Instead of
fossil energy sources that harm nature, let us turn
to sustainable energy sources that protect nature.
Let’s make saving a basic philosophy at the top of
our lives, both in private and business life.
• Let us try to be and raise people with good morals.
Let us love the creation. Let good morals, honesty,
respect and justice form the basis of our relations
with each other. Let us never let go of the threads of
justice, good morals, respect, love and hard work.
• Let us not forget the importance of the family.
Let us know that there is no power that can
destroy a nation of close-knit families.
HTE HOME TEXTILE EXPORTS JANUARY 2025
52
PROFILE
Adea Textile:
Weaving innovation into
the fabric of the textile industry
From smart bedding products to
innovative business strategies,
Adea Textile stands out with its
forward-thinking approaches. We
had a brief interview with Mustafa
Alpagut, Managing Director of
Adea Textile about their activities.
ETHICALLY-SOURCED FEATHER
PRODUCTS AS A CORNERSTONE
What is Adea Textile’s core product
offering in the smart bedding category?
“We specialize in pillows, quilts, and toppers
with diverse filling options. Our ethicallysourced
and certified feather products are a
cornerstone of our natural filling line, alongside
wool. We also offer fiber fillings using bamboo
and cotton, plus synthetic materials including
both virgin and recycled fibers.”
HTE HOME TEXTILE EXPORTS JANUARY 2025
PROFILE 53
IT-DRIVEN PRODUCTION FOR SUPERIOR
CRAFTSMANSHIP
How does Adea Textile combine traditional
textile expertise with modern business
approaches?
“At Adea Textile, we’ve revolutionized traditional
textile business by integrating IT and international
business experience. This combination optimizes
production across our two Turkish facilities while
maintaining superior craftsmanship in our bedding
products, from ethically-sourced feather quilts to
innovative synthetic offerings.”
Could you elaborate on Adea Textile’s
approach to customer relationships?
“We believe successful partnerships go beyond
typical supplier-customer relationships. We
actively assist our customers with market
research, trend analysis, and potential risk
assessment. This collaborative approach
has helped us build lasting relationships and
enables our customers to better serve their end
consumers. Our commitment to communication
and support is what sets us apart in the industry.”
and packaging solutions. This curiosity-driven
approach has led to the creation of our brand
Salbace and helps us develop products that
are not only high-quality but also easier for our
customers to market effectively.”
SHARING EXPERTISE TO ELEVATE THE
INDUSTRY
How does Adea Textile contribute to the
broader textile industry?
“We actively participate in the industry’s
development through ongoing R&D initiatives
and close collaboration with trade offices. Our
production expertise in both natural and synthetic
fillings, combined with our modern business
approaches, allows us to share valuable insights
and best practices that benefit the entire sector.”
LEADING THE MARKET WITH RECYCLED
AND PREMIUM MATERIALS
How does Adea Textile stay ahead of
market trends?
“We maintain market leadership through
participation in major international exhibitions like
Heimtextil in Europe, Canton Textile Fair in China,
and other prestigious events in Paris and Milan.
These engagements, combined with our R&D
efforts, help us anticipate market demands and
adapt our offerings accordingly, from sustainable
recycled materials to premium natural fillings.”
What role does innovation play in your
company’s strategy?
“Innovation is core to our identity. We constantly
explore new production methods, materials,
JANUARY 2025
HTE HOME TEXTILE EXPORTS
54
PROFILE
Maslina Textile aims to
become a global leader
Combining innovation, quality, and sustainability, Maslina Textile
has quickly gained prominence in home textiles, with a focus
on expanding its market reach and introducing its brand worldwide.
As one of the suppliers of the best curtains,
Maslina Textile has been working to be one of the
sustainable leading companies. The company has
always been successful in its operations but aims
more. We asked the details of their success story to
Sedat Karadeniz from the company.
Could you briefly introduce yourself and
your company?
Thanks to my 18 years of market and sector
experience, I analyzed the needs of clients in
the industry better and established a young and
dynamic team under the umbrella of Maslina. In a
short period of 8 years, we have had an important
achievement in our market with this teamwork and
the priority we give to innovation.
What is in your product portfolio and what
are the prominent factors in these products?
What kind of studies do you have on product
development and R&D?
Our products are, Jacquards, Linen, embroidery,
Blackouts, Knitting, both sheer and drapery.
Our products mainly are naturel products. We
do production of our goods in our production
facilities with years of experience R-D team and
well-motivated designers.
What makes you superior to your
competitors?
Under the Maslina brand, there is quality and fast
delivery. We establish this in different countries in line
with the demands of our customers and the market.
We provide this important reliable and sustainable
services with our state-of-the-art warehouses.
Are there any investments planned in the
short, medium and long term?
Our priority goal is to deliver our products to rest
of the parts of the world. Our long-term plan is to
increase our brand value at the points we reach and
introduce the Maslina brand to the whole world.
Can you give details about your exports?
What would you like to say about your current
and target markets, foreign promotion,
participation in fairs, etc. strategies?
Currently, our market mainly focuses Europe,
Russia, Central Asia and some parts of Africa.
Our goal is to export to rest of the countries in
the same regions and to the whole world. We
aim to bring our brand to the forefront with our
e-commerce and promotion team that we have
created. In addition, we participate in local and
global fairs in various parts of the world.
HTE HOME TEXTILE EXPORTS JANUARY 2025
storyhometex.com
web: storyhometex.com
e-mail: export@storyhometex.com
58
EVENTS
Intertextile
Shanghai
Home Textiles
embraces
new decade
of powering
connections in
August 2025
Shanghai, 10 December 2024.
After wrapping up its 30th
anniversary event earlier this
year, Intertextile Shanghai Home
Textiles – Autumn Edition is
set to open up a new chapter
at the National Exhibition and
Convention Center (Shanghai) from
20 to 22 August 2025. Under the
new fair slogan ‘Powering home
textile connections in Asia’, the
global trade platform will once
again gather international and
domestic industry players, using
its ‘textile power’ to facilitate
business exchange during the peak
sourcing season in autumn.
Ms Wilmet Shea, General Manager of Messe
Frankfurt (HK) Ltd, emphasised the importance
of this event in fostering collaborations beyond
borders and across sectors: “Visitors to our
30th anniversary edition this year increased
by 10%, and 13% of the total was made up of
international buyers. With China extending its
visa-free entry and adding more countries to the
list, we are optimistic for a further increase in
overseas visitors next August, and for the fair to
demonstrate its rising value to global industry
players. The international and domestic markets
are showing optimistic signs, and Intertextile
Shanghai Home Textiles is the ideal platform for
exhibitors to showcase their ‘textile power’ to
the home and contract sectors. Next year, and in
the coming decade, we will continue to organise
high-quality events and provide exceptional
services to support our fairgoers.”
‘Textile power’ is a key message shared across
the home textile segment of Messe Frankfurt’s
Texpertise Network, with Intertextile Shanghai
Home Textiles amplifying the concept in
Asia via the key textile hub of Shanghai,
demonstrating a commitment to connect
industry players from around the world, across
sub-sectors and related markets.
Meanwhile, China’s home textile industry is
leveraging its strong manufacturing advantages,
with a rebound in demand from major export
markets in 2024 reversing the decline seen in
HTE HOME TEXTILE EXPORTS JANUARY 2025
EVENTS 59
2023. From January to September, the country’s
home textile exports reached USD 35.7 billion,
a year-on-year growth of 3.8%1, with the US,
EU, and Latin American markets demonstrating
growth well above the average. In many cases
the demand has echoed the global trends of
sustainability and innovation, strongly in evidence
at the show in 2024 and set to continue as
prominent themes in 2025.
Discussing emerging market trends, a Japanese
exhibitor at the previous edition, Mr Runhao Ma,
General Manager, Overseas Sales & Production
Dept of Toyo Orimono Co Ltd, noted: “Previously
only about 10% of our Japanese customers were
looking for sustainable products, now 50% to 60%
of our customers have such demands. This is one
of the best international fairs in China to expand
our reach to domestic and overseas buyers, which
is why we continue to exhibit here. On the first
day, we had already connected with more than 60
groups of very interested buyers.”
Mr Mário Abreu, Technical Manager of the
Elastron Group from Portugal also indicated the
importance of exhibiting at the textile trading hub:
“This is our fifth time joining Intertextile Shanghai
Home Textiles, we have a division in China with a
huge commercial team, and we noticed this show
is good for our Chinese market. We are happy
with the first day, and had plenty of visitors, mainly
Chinese but also some from the Middle East.”
Commenting on sustainability, he added: “We have
a selection of textile-waste recycled fabrics that
use zero water in production – if you manufacture
a sofa using these fabrics you save 250 litres of
water and about 400 PET bottles.”
A global showcase of innovation and
collaboration
The 2024 edition welcomed 946 exhibitors from
15 countries and regions across the 100,000
sqm show floor, who crossed paths with more
than 35,000 visitors from 108 countries and
regions. Long-term buyers such as Ms June
da Silva, Director of Hertex from South Africa
observed: “The prices remain good; the biggest
improvements have been communication and
product quality, and the exhibitors are always
forward-looking with colour. Around 70% of our
inventory either comes directly from China or via
Europe from China. This show is essential, and
has become more and more important to us as one
of our first choices for sourcing worldwide.”
The forthcoming Autumn Edition will continue
to feature a wide array of home textile products,
including bedding & towelling, rugs, table &
kitchen linen, upholstery & curtain fabrics,
editors, home textile technologies and textile
design, with multiple dedicated product zones for
buyers to explore. Intertextile Shanghai Home
Textiles – Autumn Edition is organised by Messe
Frankfurt (HK) Ltd; the Sub-Council of Textile
Industry, CCPIT; and the China Home Textile
Association (CHTA).
JANUARY 2025
HTE HOME TEXTILE EXPORTS
60
PROFILE
Plasmat
Excellence in presentation
materials since 1997
Focusing on innovation, customer satisfaction, and sustainability,
Plasmat continues to lead the industry with its diverse
product range and cutting-edge production technologies,
serving markets from Europe to Australia.
Established In 1997 in Istanbul to meet the
needs of PVC plastic packaging, promotion
materials, etc. needs of the companies, Plasmat
follows the technological developments and
strengthens its position in the industry.
Plasmat, which evaluates customer data and
develops easy assembly and time-saving
products in packaging and assembly works that
take long process, is one of the most preferred
brands of customers. Company owner Ahmet
Aydin emphasizes Plasmat’s vision by saying,
“Our product quality, ability to design for
every budget, and most importantly, customer
satisfaction is our priority principle.”
Could you tell us about the establishment of
your company and the developments while
entering the textile industry?
Plasmat Basim Kartela has been operating
since 1997. We produce presentation materials
to facilitate the marketing activities for many
sectors, mainly in the textile sector. We are in
this sector because the success of a company is
directly proportional to its marketing activities.
Accordingly, we consider presentation materials as
important and reflect our difference by adding our
own perspective to quality.
Can you give information about your product
range and machine park? What are the
features that you highlight in production?
In our product portfolio, there are various product
groups under the name of cardboard titles, folders,
bags, book cards, pvc-plastic packages, pleat
curtain catalogs and other presentation materials
which are becoming popular recently.
I can say that our product quality, the ability
HTE HOME TEXTILE EXPORTS JANUARY 2025
PROFILE 61
to design projects for every budget, the most
important of all is that our priority is customer
satisfaction and that we are ready to serve our
customers in every situation after sales.
Can you give us information about your
production facility?
Our production capacity is high, so we use the
latest system automatic machines that will save
time in our production. We carry out R&D studies
to get the same quality and standard product at
every stage of our production and update our
machines by following new technologies.
What can you say about your design and
R&D teams?
Our industry is an area that requires continuous
innovation and high dynamic range. In this
direction, we develop suitable presentation
materials as the product portfolio changes. We visit
textile and technology fairs to follow innovations
worldwide.
Which countries do you export and which
do you want to include in your export
network?
We export to many countries from America to
Australia, 90% of our exports goes to European
countries. Our goal is to include Middle East
countries in our export network.
What are the fairs you are attending or
intending to exhibit?
We participate in all textile fairs both in Turkey and
abroad as exhibitors and visitors. Heimtextil, IMM
Cologne and Hometex fairs are the leading fairs
we intend to attend.
Can you evaluate your location in terms of
raw materials and distribution? Where can
customers reach Plasmat?
As a company, ninety percent of our raw materials
are of European origin. Our company is located
in Istanbul as a location where we can provide
suitable freight for land and sea transportation.
Our customers can reach us through our social
media accounts and our website as well.
Do you have any social responsibility
activities?
We use 100% recyclable paper and plastic
products in our products. For the year 2020, we
are planning to carry out the social responsibility
project “Not waste but Recycle”.
What is your company’s approach to
social media? In which social networks are
you active?
The number of social media users is increasing
day by day and it is the popular advertising
method in reaching the masses. It is important
for easy accessibility and we actively use social
media as a company.
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PROFILE
Berkay Textile:
Spinning success,
weaving dreams
Berkay Textile’s success stems from
its innovative approach to upholstery
fabric production, its passion for the
craft, and its strategic investments
for a sustainable future.
We interviewed Ahmet Gören, General Manager
of Berkay Textile, about their operations and the
key factors driving their success in the industry.
Could you briefly introduce yourself and
your company?
“Our company was established in 2003 in
Bursa, which has been one of the centers of the
textile industry for a long time, under modest
conditions, similar to the establishment story of
many companies. With the grace of the Creator
and intense efforts, it has grown and developed
continuously. Now, in addition to our wide
variety of weaving options, we also have our own
fancy yarn facility, and we produce according to
different demands of our customers.”
PRODUCT DEVELOPMENT AND
COMPETITIVE ADVANTAGE
What is in your product portfolio and what
are the prominent factors in these products?
What kind of studies do you have on product
development and R&D?
“We mostly produce upholstery fabrics. Unlike
the high-volume production and trade format in
the Far East, the fact that we are structured to
make smaller quantities of products that are more
suitable for Turkish conditions, but with features
and options, allows us to stay a little away from
some of the current problems. This relatively stable
situation offers us more opportunities in terms of
P&D and R&D. Our structuring and investments in
this area will continue.”
What makes you superior to your
competitors?
“We really love our work. As such, we are
involved in business processes where necessary.
When relevant initiatives are taken quickly,
things become easier.”
INVESTMENTS AND EXPORT
STRATEGIES
Are there any investments planned in the
short, medium and long term?
“Currently, we have a SPP project established
on 47,000 m2 in the Kütahya region. Our
facility will be commissioned very soon. It will
contribute to reducing our country’s dependence
on foreign energy. Of course, it will have
a positive impact on the environment and
undeniable benefits on the competitiveness
of our company. We also have ongoing
investments and structuring within our company
in terms of efficiency and risk management.”
Can you give details about your exports?
What would you like to say about your current
and target markets, foreign promotion,
participation in fairs, etc. strategies?
“Currently, we export mainly to Europe and
America, either directly or through marketing
companies. For years, we have been observing
that fairs, even at a high level, have lost blood.
Our current primary effort in marketing is to
have more intensive meetings with our customers
through digital methods, and to intensify the
exchange of samples with our distant customers
through these channels. Afterwards, of course, it
is important to visit. We have also made various
investments in this regard.”
WITH ENTHUSIASM AND COURAGE
Are there any topics or issues you would like
to emphasize in particular?
“Although the daily problems are painful, when we
look at the processes from above, it is a clear fact
that Turkish industrialists will get a higher share
of the world trade volume in the coming years.
We must continue to work with enthusiasm and
courage and invest for our future generations.”
HTE HOME TEXTILE EXPORTS JANUARY 2025
Stand: 12.1 D30
MEYTEKS TEKSTİL SANAYİ VE TİCARET LTD. ŞTİ.
Organize Sanayi Bölgesi Bereket Caddesi No: 5 P.K: 20330 Denizli/ TÜRKİYE
T: +90 258 269 24 14 | www.meyteks.com.tr | e-mail : info@meyteks.com.tr
64
PROFILE
NIATEKS:
Leading
the way with
quality and
innovation
With over 20 years of expertise in the garment
industry, we have expanded our mastery to
include home textiles, with a focus on the Kitchen
department. For the past 3 years, we have crafted
our own design products, blending innovation
with tradition. Our team is committed to creating
valuable products that meet your needs, and we
are always open to new ideas and development.
We empower our customers with cutting-edge designs
and expert range planning, particularly emphasizing
the significance of kitchen design products in the
European home textile market. By ensuring they
lead the market with trendsetting collections, we help
them stay ahead of the competition.
We prioritize the design of kitchen products in
home textiles, but we also understand that design
alone is not enough. Each design reflects our
commitment to enhancing your home environment
with quality, tasteful, and eco-friendly textiles. We
believe that functionality and sustainability are
equally important, especially in kitchen textiles.
We prioritize assisting brands in staying relevant
and solidifying their position in the future with
strategic solutions. We believe in creating the
right collections at the right time and serving
our customers by understanding their needs.
Additionally, we offer our customers the flexibility
to produce as few as 50 units, making trial orders
an integral part of our service.”
Just as in life choices, we naturally prefer quality
over quantity. Just as we seek high-quality food,
better relationships, and experiences, we should
ask ourselves why we would compromise on
quality when it comes to our business style.
HTE HOME TEXTILE EXPORTS JANUARY 2025
66
EVENTS
International
Istanbul
Furniture
Fair to
embrace
the global
furniture
industry
With its 250 thousand square
meter exhibition space,
the International Istanbul
Furniture Fair, which is
supported by the Furniture
Associations Federation
(MOSFED)
and is a collaboration
between MOS Fuarcılık and
Tüyap Exhibitions Group,
will bring the global
industry to Türkiye.
Ahmet Güleç,
President of MOSFED
Ahmet Güleç, President of MOSFED, offered
details on the preparations for the fair, which
will reopen its doors on January 21-25: “Our
annual January fair has grown to become
one of the world’s iconic brand organizations.
Nearly 1000 companies with over 3000
brands attended our January 2024 fair, and
144 thousand industry professionals from 152
countries traveled to Istanbul. We anticipate we
will exceed these figures at our fair, which will
be held on January 21-25, 2025.”
HTE HOME TEXTILE EXPORTS JANUARY 2025
EVENTS 67
Preparations for the International Istanbul
Furniture Fair (IIFF), which has become one
of the most prestigious meeting spots for the
worldwide furniture industry, are in full swing.
Organized with the collaboration between Tüyap
Tüm Fuarcılık Yapım A.Ş. and MOS Fuarcılık
A.Ş by the Furniture Associations Federation
(MOSFED), the fair will reopen its doors on
January 21-25, 2025.
The International Istanbul Furniture Fair (IIFF),
which attracts 1000 companies with 3000
brands from Türkiye and around the world
and showcases products on a 250 thousand
square meter area, is visited by nearly 150
thousand buyers each year for collaboration and
procurement with producers.
Organizers are ready for the big show
According to Ahmet Güleç, President of the
Furniture Associations Federation (MOSFED),
preparations for the IIFF, which is closely
watched by the global furniture industry, are
proceeding at full speed: “Türkiye is one of
four countries where production is made in
all product categories and the seventh largest
JANUARY 2025
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68
EVENTS
exporter. We accomplished this through our
strategies and strength in production, design,
branding and marketing. We strengthened our
position in furniture manufacture while also
gaining strength by organizing a fair that attracts
attention from all around the world. Istanbul
has become one of the most highly watched
furniture bases thanks to our international
furniture organization. International furniture
manufacturers now prefer our fair for exhibition.
1000 companies with more than 3000 brands,
mostly from Türkiye, will attend the IIFF again.”
One fair, 152 countries
According to Ahmet Güleç, more than 144
thousand industry professionals from 152
countries attended the January 2024 fair:
“Visitors who came to see the newest furniture
trends and designs, build strong networks,
and explore collaborations returned to their
home nations happy. We anticipate a greater
number of visitors in 2025. As a result, we carry
out a strong promotion and marketing study.
Hopefully, we will achieve our goals, and both
our country and our industry will benefit.”
Reminding that for the industry’s trade volume
to increase, they brought purchasing delegations
to Türkiye in collaboration with the ministry,
Ahmet Güleç stated: “We are extremely pleased
with the growing brand strength of our fair and
the intense worldwide attention it attracts.”
Starting on January 21 with an exhibition
space of 250 thousand square meters
The International Istanbul Furniture Fair, which
will bring together purchasing professionals,
interior architects, designers and furniture
enthusiasts in Istanbul, will be set up on an area
of 250 thousand square meters in all 26 halls at
the Istanbul Fair and Tüyap Fair and Congress
Center on January 21-25, 2025. Modernmodular,
beds and bed bases, office-school
furniture, furniture accessories will be exhibited
at the Istanbul Fair Center while modern-modular
furniture, luxury furniture, children’s and teen’s
room products, and garden furniture will be
exhibited at the Tüyap Fair and Congress Center.
HTE HOME TEXTILE EXPORTS JANUARY 2025
part of
14. – 17. 1. 2025
FRANKFURT, ALMANYA
YOUR PLACE
TO BE, SEE
& FEEL
info@turkey.
messefrankfurt.com
Explore the textilestrends
synergies!
Tel.: +90-
216-384 50 50
www.heimtextil.messefrankfurt.com
72
PROFILE
İsa Textile expands its global reach
With a focus on innovation, sustainability, and quality,
İsa Textile has been shaping the home textile industry since 1980,
delivering a wide range of products to over 40 countries and
aiming to reach even more markets.
İsa Textile has been in the home textile since
1980. By producing mainly cotton fabrics and
polyester fabrics for curtains, the company serves
its customers with ready-to-use home textile
products sewn together with its wholesale fabric
sales, through its patented brands NAPOLYON,
DAVINCI, and HUQQA in many countries of the
world. We conducted an interview with an official
of İsa Textile about their products and operations:
With what kind of products does İsa Textile
serve the sector?
As Isa Textile, we have a product range that can
meet the needs of our industry and respond to
its demands. In addition to our fabrics mainly for
home textile, hotel, hospital, baby-child-adults, our
products such as Ranforce, Poplin, Akfil, Satin,
Pique, Towel Holder, Raw Cloth, Duck Cloth,
Undersheet, Plush, Hasse, Rips, Gabardine and
Muslin fabrics, we provide wholesale service. In
addition, we also serve the end user with our
product range, which we have sewn from these
products and made ready for use.
What are the features of the products you
produce? What are the most important
features that set you apart from other brands?
As for our feature that distinguishes us
from other companies, we continue to work
intensively to provide the best service to our
customers as wholesale and ready products
by constantly following up-to-date technology,
design and international fashion with R&D
and innovation studies and combining
sustainable development conditions with quality
standards. In addition, we ensure that we are
the trendsetting company in the sector, not
following the sector with these works.
HTE HOME TEXTILE EXPORTS JANUARY 2025
PROFILE 73
How can you evaluate the last period in
terms of the sector and the brand?
As an industry, it is impossible not to be affected
by the situation in the world. However, since
our company and our country are one of the
leading, reliable companies and countries in the
sector and our company has products in every
continent, it cannot be said that we have too
much difficulty in finding a market. However,
while this makes us proud, it also puts a great
burden on us. Being aware of this, we continue
our work without stopping.
How was the year 2024 from the standpoint
of exports? Which countries and regions do
you export to? Are there new target markets?
If we consider the exports in 2024, we are
pleased that despite the wars and economic crises,
we recorded a growth as the country and our
company. Of course, we need to increase more.
We are trying to do our best in this regard. We
mainly produce products for export. Currently, our
export sales to over 40 countries continue. Our
goal is to sell products to more countries and new
markets and to increase the exports of our country
and our own company to the highest levels.
JANUARY 2025
HTE HOME TEXTILE EXPORTS
Head Office : Kemalpaşa Mahallesi Gençtürk Caddesi No:30/B Laleli - İstanbul / TÜRKİYE
Branch Office : Kemalpaşa Mahallesi Gençtürk Caddesi Birlik İş Hanı No:15 Kat:2 Kapı No:201 Laleli - İstanbul / TÜRKİYE
@bykaancollection.murat
+90 530 175 39 77
by kaan collection
bykaanmurat@hotmail.com
76
PROFILE
Karagöz Textile:
Excellence
in private label
production
from Denizli
Specializing in towels, bathrobes,
and ihram production, Karagöz
Textile stands out with its
professional processes and
customer-focused approach.
Denizli-Based Karagöz Textile is an established
firm undertaking production and selling circles in
a professional manner. Starting from yarn supply
the company carries out all processes up to the
weaving, dyeing, cutting, sewing, packaging and
shipping. We conducted an exclusive interview with
Mustafa Karagöz, proprietor of Karagöz Textile.
HTE HOME TEXTILE EXPORTS JANUARY 2025
PROFILE 77
Could you briefly introduce yourself and
your company?
I am Mustafa Karagöz, the owner of KARAGOZ
TEXTILE company. I was born in February 2,
1980. I f we talk about my background story; I
graduated the Textile Engineering Department of
Pamukkale University in DENİZLİ and worked as
a manager at important companies for a certain
period of time. Based on my knowledge and
experience, I decided to start my own business.
Karagöz Textile was established in Denizli in
2000, and it operates in a closed area of 3000m².
In our productions, we offer a wide range of
high-quality products that suit the interests and
needs of our customers. Karagoz Textile, carries
out the shipment of textile products starting
from the supply of yarn, after carrying out the
weaving and dyeing processes and by doing
confection operation.
What is in your product portfolio and what
are the prominent factors in these products?
What kind of studies do you have on product
development and R&D?
Our main manufacturing items are; production
of various towels, bathrobes and bed linens, bed
sheet fabric production and pique production. In
addition, we produce in huge quantities of ihram
for the foreign market.
What makes you superior to your competitors?
In Turkiye, in the textile industry every company
strives to be the best within itself and Works to
achieve their goal. If we talk about the distinctive
features that distinguish us from other companies;
• Our experience and knowledge
• Fast delivery on large orders
• Ability of problems solving
• Fast and definitive solution in product supply.
Are there any investments planned in the
short, medium and long term?
Firstly, in our short-term plans; we want to
increase export intelligence, more, and to increase
number of towel production and looms. When
we came our long terms plans; to branding and
giving dealerships in the product groups in which
we produce bedding and fabric. And of course, to
increase the volume of products, annually.
Can you give details about your exports?
What would you like to say about your current
and target markets, foreign promotion,
participation in fairs, etc. strategies?
The majority of our exports are to European
countries, partially, the Aslan countries are
included. In our aims are to increase the hotel
textile products in Balkans countries and to increase
volume of export especially England market.
If we talk about the fairs, we participated Heim
Textile fair in many times, but unfortunately, after
Covid 19, we were unable to participates. After
this term, we are going to Heim Textile fair and we
are working for this direction. In addition, we have
German website ‘’ www.frottierhersteller.de’’ as
well as www.karagoztextile.com .
Are there any topics or issues you would like
to emphasize in particular?
Finally, I can add that ‘Always follow the newest’ is
our company motto ans as KARAGOZ TEXTILE;
we strive to be best in the sector. We are proud to
represent Turkiye in textile industry.
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PROFILE
Premium quality and innovation:
ÖZKAYA’s
competitive edge
Özkayaoğulları elevates home textiles with
cutting-edge weaving technology and superior craftsmanship
as well. Another factor which Özkayaoğulları
prioritizes is innovation. Thanks to its R&D team
the company produces highest quality level of
innovative curtains and fabrics.
Özkayaoğulları has been operating in all areas
of production technology, design and service
addressing to the values of every culture and nation.
Recep Kardeş of the company said: “We continue
production with the understanding of ‘If you set your
plans properly the success follows. If you believe in a
discipline, team spirit, love and respect, the success
will definitely follow.’ Our company team has been
working with the highest level of motivation and
determination to provide customer satisfaction.”
Continuing its production as a fully integrated
facility, Özper aims to increase its export rate and
expand into new countries and markets in 2024.
Özkayaoğulları is a family business established
in 1990 to operate in the construction industry.
Later the company stepped into the textile sector
in 2004 by Yılmaz ÖZKYA. Producing competitive
home textile products under its respectful brand
of Özper, the company has been continuing to
develop its production and activities.
Total production area of the factory is 12000
square meters where an annual capacity of 1
million meters of fabrics is produced. The plant is
equipped with the latest model weaving machinery
to respond to customer demands more quickly.
The company attaches extra importance on quality
HTE HOME TEXTILE EXPORTS JANUARY 2025
80
PROFILE
From Denizli to the world:
Sierra Textile’s journey to the top
Sierra Textile, established in Denizli, combines traditional expertise
with innovation, making a name for itself in global markets.
We interviewed Emine Doğmuş, CEO of Sierra Textile about their operations.
production tailored to our customers’ needs.
Recently, we have added 100% cotton, four-layer
muslin fabric ihram garments to our range.”
GLOBAL REACH AND SUSTAINABLE
PRACTICES
Where does Sierra Textile stand in the
international market?
“We are actively present in the global market,
especially through platforms like AliBaba.com. Our
Emine Doğmuş,
CEO of Sierra Textile
A VISION ROOTED IN QUALITY
What vision led to the establishment of
Sierra Textile?
“Sierra Textile was founded in Denizli to combine
traditional textile manufacturing expertise with an
innovative approach. From the very beginning, we
have focused on quality production and customer
satisfaction. This vision has been the driving force
behind our journey to enter global markets.”
Can you tell us about your product range?
“Our product portfolio is quite extensive. We
produce raw and dyed fabrics, yarn, peshtemals,
towels, bathrobes, hotel textile products, and
more. Additionally, we offer custom design and
HTE HOME TEXTILE EXPORTS JANUARY 2025
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PROFILE
products reach customers across Europe, the Middle
East, and the Americas. Our quality and reliability
have secured us a strong position in the industry.”
What sets you apart from other
manufacturers?
“Our in-house production capacity and expertise
in yarn dyeing allow us to offer fully customized
products. Moreover, sustainability is a priority for
us. Our eco-friendly production processes and
innovative approach enable us to build strong
connections with our customers.”
ECO-FRIENDLY PRODUCTION IN ACTION
What are your sustainability efforts as a company?
“We conduct our production processes using
environmentally friendly methods. We use modern
machinery that reduces energy consumption and
technologies that minimize the use of natural
resources. Additionally, we place great importance
on waste management and recycling processes.”
Can you share some of your recent projects?
“One of our recent projects involved developing
a high-quality linen and cotton blended fabric.
With this product, we aim to collaborate with
major brands. Additionally, we increased our
brand visibility by reaching a large audience at
the İzmir Fashion Home Fair.”
STAYING AHEAD IN A COMPETITIVE
MARKET
What are your thoughts on competition in
the textile industry?
“Competition drives us to be more creative and
innovative. Understanding customer needs and
providing quick solutions are key to standing out. We
continuously renew ourselves both technologically
and in terms of design to stay ahead.”
What advice would you give to young
entrepreneurs?
“It’s crucial to understand the industry and choose
the right area of expertise. Building a reliable brand
by focusing on customer satisfaction is essential.
Following technology closely and integrating
sustainability into their business models can also
create a significant advantage.”
What are your goals for the future?
“Our goal is to make Sierra Textile a more
recognized brand on a global scale. We plan to
invest in technology to optimize our production
processes and offer more innovation to our
customers. We also aim to stand out in the
industry with sustainability projects.”
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84
TRENDS
Emerging Color Trends
by Milou Ket
Renowned trend forecaster Milou Ket unveils an inspiring vision
for current and upcoming color trends. The Dutch expert offers
a wealth of insights, particularly valuable for emerging talents
in the interior decoration industry. Explore the following ideas
to discover the creative possibilities that lie ahead.
Contact:
studio@milouket.com
Turkish agent:
didem@fabricconcept.com
INTRODUCTION
In these times of turmoil that are
defined by uncertainty, disruption
in the supply chain, war,
inflation, climate-, and energy
crisis, we have a strong need for
consolation, wellbeing, and color.
Our interest in color is evident
and has grown. Artificial
Intelligence is important and
will gain importance. Many
companies are taking their
responsibility as to sustainability
issues, many alternative
materials are available, derived
from natural waste. Or they
recycle. We need to make more
conscious choices in production,
consuming and our way of life.
In the interior, shapes have
become rounder and curvier,
we see ridges and ribs. Texture
and imperfections, tactility,
warmer and earthy colors are
important. Sometimes primitive
influences in shapes and
materials are applied. Organic
ideas are opposed to artificiality
HTE HOME TEXTILE EXPORTS JANUARY 2025
TRENDS 85
and technology. Colors should
be mixed among the themes.
Acoustic solutions are important.
1. WARM AND GROUNDED
The first theme is called “Warm
and Grounded”. It is a timeless
direction, with a need for
comfort and wellbeing. As
foreseen, colour has become
much more important. In
this theme we will see in the
future more colours that are
influenced by nature in warm
earthy colours. The shapes are
voluminous, round and friendly.
The design is simple, functional,
fluid, organic, quiet without
superfluous details. A lot of
attention is given to sustainability
and longevity, especially for
materials and for production
methods. Alternative natural
materials are used, such as fungi
and leather made of fruit waste,
seaweed, corn, banana, recycled
pet bottles, paper, coffee grind,
etc. etc. But also, hard materials
such as marble and travertine.
The materials are quite heavy
textured, we see bouclé and
tweed, but also cuddly materials
such as mohair, fake fur and
wool. Textiles are important to
convey this need for softness.
We see high/low effects through
tufting, loops, and fringes.
Carpets, in unexpected shapes,
are used also on the walls.
Wallpaper and murals in colour
blocking and rounded abstract
shapes are important. Furniture
should be versatile. Artificial
intelligence has become an
important factor in visualization
of the interiors. 3-D printed
decorative objects play a role.
Silver coloured objects make a
comeback.
2. REFLECTIONS AND
TRANSPARENCY
The second theme is called
“Reflections and Transparency”.
It is a modern, innovative
direction, with phantasy and
surreal effects. Sometimes it
looks artificial. The materials
that are used, contribute to
that. They are often manmade,
such as glass, Perspex,
polyester resin and plastic. Also
recycled polyester is applied.
Transparency, special gradient
effects and shifts of colour give a
modern touch to the interior. It is
often associated with light effects,
sometimes with an acid or neon
colour touch to convey a specific
effect. In the prints we see for
instance water colour effects and
clouds, but also at random spots
and stains and marble effects.
Often the patterns are playful
and whimsical, curtains are
often transparent and executed
in gradients. As part of the
unreal-like atmosphere, we
see more and more renderings
with artificial intelligence. It is
sometimes difficult to distinguish
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86
TRENDS
fake from real. Also, gradients,
iridescence, and the play with
transparent layers are important.
In the architecture we see arches,
circles and rounded shapes. We
see ridges and serrated shapes.
Geometry, stripes, stylized
patterns, and hand painted
patterns are applied on fabrics
and carpets. Murals are popular.
Acoustic products play an
important role and are also used
as room divider and are made
of recycled pet felt. We will see
a lot of 3-D printed objects such
as vases etc. There is interest in
vegetable dyes.
3. CROSSOVER
CREATIVITY
In this styling direction
“Crossover Creativity” we notice
that the attention for hand crafted
products has grown. One-of-akind
products, preferably with
imperfections, wabi sabi, are
valued and add character and
personality to an interior. It also
tells the story of the resident.
Traditional techniques are
appreciated such as ikat, shibori,
tie & dye, kilims etc. We see new
interpretations of these centuryold
techniques, for instance in
unexpected combinations or
different applications. Natural
materials are in demand, such as
wood, cork and bamboo, raffia,
rattan, terra cotta, linen, hemp
etc. We love the irregularities
that show in the application of
the materials, the unevenness
and unpredictability, caused
by chance. The expressions
of different cultures with their
local materials, skills and
knowledge are blended into a
highly personal interior, with a
bohemian character. Especially
the handwork from Morocco and
in general from Africa shows in
carpets, textiles, wicker work
and ceramics to name a few.
As in other styling directions
textures are appreciated here
too. Handmade cushions show
embroideries, fringes, tassels
and are hand tufted. Products
from recycled materials or other
conscious sources, will gain
importance. We see sometimes
archaic and primitive shapes. We
also see tribal products such as
masks.
4. COLOUR CLASH
This style direction “Color
Clash” is about bright, clear, acid
colors, that are often applied
in a single product, especially
small furniture, accessories,
and outdoor products. They
are often too bright and
overwhelming to apply in an
interior, although they may be
used in wallcoverings as an
eyecatcher. But they are mainly
used for decorative accessories
that stand out, such as carpets
or textile wall hangings, vases, a
single piece of furniture etc.
HTE HOME TEXTILE EXPORTS JANUARY 2025
TRENDS 87
They look nice in multicolor
effects. We see influences from
Modern Art, Bauhaus, but also,
more playful and whimsical art
movements such as Memphis.
We see ridges, serrated edges
and bubbles. Color blocking is
important. The emphasis is on
man-made materials such as
glass, Perspex, acrylic, polyester
resin and plastic. Graphic
effects, sometimes in black and
white, are important, such as
stripes, checkerboards, enlarged
pixels, facets and geometric
patterns. All kinds of light effects
play a role, we see lenticular
materials, and application and
integration of adaptable coloured
Led’s. In the architecture we will
see, also in this style direction,
more rounded shapes, such as
arches or circles. Renderings
with Augmented Reality and
Artificial Intelligence will become
more and more important. Small
furniture such as side tables and
stools are important to adapt to
different situations in a versatile
interior. Many graphical prints
can be combined.
5. WONDERS OF NATURE
In the styling direction “Wonders
of Nature” we see how issues
such as care for the environment,
sustainability, conscious
consuming, and the concern for
climate change are the drivers
behind this theme. We are
trying to diminish our ecological
footprint by using alternative
materials such as fungi, corn,
banana leaf, bamboo, cardboard,
vegan leather and using food
waste such as coffee grind.
Renewable natural materials such
as linen, hemp, raffia, rattan,
wood and recycling are a must.
Flora and fauna are depicted in
wallcoverings, posters, cushions,
and other decorative products.
We see plants, foliage, insects,
birds, butterflies, or products
with a nostalgic association.
We see a glorification of wild
nature sometimes from the
past, with exotic trees and
plants, plantations with palm
trees, exotic birds and flowers,
tigers, monkey’s, jaguars, but
also creatures of the sea. Murals
show more romantic images
of historical Mediterranean
landscapes with pine trees. We
enjoy the soothing and calming
effects of the color green, also
for paint. Botanical prints are
popular, with pictures from
natural history books. Murals
are very important. Carpets and
textile wall hangings take on
unexpected shapes. Textures
with tufting, high/ low reliefs are
important. Green colours are
often combined with dusty pink
and terra shades. Tiles will be
applied in interiors too.
6. ECLECTIC TREASURES
In this last direction “Eclectic
Treasures” the inspiration comes
from opulence, luxury, glamour,
nostalgia and history. Sometimes
history with a humorous twist.
Also, Bohemian influences play
a role. Gold, and other shiny
metallics such as copper in small
touches or thin lines, play a role.
Use ocher from other themes
for this. The curiosity cabinet
continues to play an important
role. We see ideas from Natural
History books, science, botanical
prints, collections, and discoveries
from the animal kingdom and
nature, stuffed animals, rare
precious stones, glass domes,
corals, and shells, fragments of
classic statues from the Greek
and Roman era. Animals are
depicted as humans. There also
can be a modern approach with
bright light effects against a dark
background, iridescence, aurora
borealis and oil spots effects. Mid-
Century furniture is important,
especially in velvet with a golden
or copper accent, and fringes for
a dramatic effect. Leather and
welded materials are applied.
Dark, rich colors as paint give
a moody atmosphere. Precious
stones such as marble, travertine,
and tiger eye are popular: real, as
veneer or as imitation. Acoustic
properties remain important.
Embroideries, velvets,
jacquards, and traditional motifs
play a role in fabrics. We see
rhythm, irregular lines and
zigzag patterns come forward in
the contrast between black and
white. Brown and grey work
well together.
JANUARY 2025
HTE HOME TEXTILE EXPORTS
Kumaşın sanata dönüştüğü nokta...
Küçükbalıklı Mahallesi 11 Eylül Bulvarı No: 210/1
Osmangazi - Bursa / TÜRKİYE
T: +90 224 216 16 46 | +90 224 214 00 80
web: www.ecordingplise.com
e-mail: info@ecordingplise.com
90
PROFILE
Toplu Tekstil
serving curtain
manufacturers
with the best
curtain tapes
Having established itself as a trusted
brand in curtain tape production, Toplu
Tekstil continues to serve the home
textile industry with its long history
and experienced team. We conducted
an exclusive interview with company
representative Hümeyra Bulut to learn
more about the company’s success story:
General Company Information
Can you introduce your company? How long
have you been in the home textile sector?
Our company was founded in 1978 and began
narrow weaving production in 1997. Between
1997 and 2005, we focused on manufacturing
various narrow weaving products. In 2006,
following a partnership that strengthened our
position, we started producing curtain tapes for
the home textile sector. As of December 2012,
I took over all company shares, and since then,
our company has continued its journey in the
sector without slowing down.
Could you provide information about your
production capacity and main facilities?
Our company has a monthly production capacity
of 45 million meters. Manufacturing is carried out
in a facility with a 1,750 m² closed area.
What product groups are you focusing on
currently? Which products stand out?
We produce curtain gathering tapes, curtain
buckram, and curtain rollers for home textiles,
as well as narrow weaving products for garment
accessories. We can manufacture products in widths
ranging from 1 mm to 200 mm. In the curtain tape
group alone, we offer nearly 1,000 varieties.
Export Activities
How has your company grown since it
started exporting?
We grow consistently each year by staying true
to our quality objectives and welcoming new
customers into our fold. With each passing year,
we achieve our next targets more easily.
Orhan Yildizhan, Chairman of Toplu Tekstil
Which countries are your main export
markets? Where are you strongest?
The Toplu Tekstil brand has become well-known in
our sector. We export to many countries, including
HTE HOME TEXTILE EXPORTS JANUARY 2025
PROFILE 91
those in the Russian Federation, Europe, Asia, and
South Africa. In addition to these markets, we are
increasingly focusing on the European market.
What strategies do you follow to enter
international markets?
We connect with numerous customers from abroad
at the trade fairs we attend.
What challenges do you face in your export
processes, and how do you overcome them?
So far, we haven’t encountered major difficulties.
We maintain constant communication with our
customers, which allows us to solve minor issues
easily. Maintaining customer communication is
very important to us.
Products and Innovations
How do you tailor your products for export
markets? Do product demands vary by region?
Yes, product demands vary by region. We offer
custom production tailored to the requested products.
What steps are you taking regarding
sustainability or innovation in production?
We implement changes required by our
infrastructure and the sector.
Do you offer custom-made or personalized
designs? In which markets are such
demands more prevalent?
We meet the demands of companies exporting
to Europe and many other countries worldwide.
With our machinery and technical staff, we meet
all customer needs seamlessly. Additionally, we
support the R&D efforts of our customers and
deliver special orders promptly and meticulously. In
short, we are customer-focused.
Competition and Marketing
How would you define your competitive
advantage in the global market? What are
your standout qualities in terms of price,
quality, or design?
Customer references and satisfaction ensure our
sustainability. Our personalized, customer-focused
approach gives us an edge. We provide boutique
services to our customers.
What efforts are you making in branding and
digital marketing?
We actively use social media and our website.
We also respond quickly via WhatsApp and have
started using e-catalogs. Digital marketing plays a
significant role in our strategy.
How important are trade fairs and
international events in your export strategy?
Which events do you plan to attend?
We participate in domestic trade fairs. At these
and future events, we will continue showcasing
our new, high-quality, and innovative products
developed through our R&D efforts.
Future Plans
What are your export goals for the next five
years? Are you exploring new markets?
By producing new and high-quality products that
meet the needs and suggestions of our customers,
we aim to take our brand one step further.
How do you envision your company in
terms of production and product variety in
the future?
Our fundamental quality policy is to produce
quality rather than control it. We aim to fully
meet the expectations of internal and external
customers, do things right the first time, and
implement continuous improvement across all
areas. By adhering to our standards and systems,
we ensure that quality becomes a way of life.
Simply put, “Those who know us, know us.”
How are you adapting your company to the
changing trends and demands of your sector?
We will continue to make our name known in the
industry alongside our established brand.
JANUARY 2025
HTE HOME TEXTILE EXPORTS
www.isatekstil.com.tr
94
PROFILE
Lima Logistics:
Innovative solutions
and future vision
in fair logistics
Lima Logistics makes a difference
with its innovative solutions
and leading applications
in the sector in fair logistics.
We interviewed Vedat Çelik, Lima Logistics
Founding Partner about their innovative solutions
and future vision in Fair Logistics.
“Fair logistics is a critical service for companies
to exhibit and market their products at domestic
and international fairs. Our biggest difference at
this point is that we provide services with a team
of experts in every field of logistics. After our
customers deliver their fair materials to us, they
know that their products reach their stands in the
fair area without dealing with any bureaucracy. At
the end of the fair, we deliver their materials to their
doors with the same meticulousness. Our main goal
is to guarantee our customers’ success at fairs.”
Online Fair Logistics Service in 2025
“As Lima Logistics, we are at the forefront in the
sector with our “Fair and Event Logistics Service”. We
will carry out our operational processes faster with
our recent Istanbul and Bursa warehouse investments.
We successfully organized hundreds of fairs in
2024. Our goal for 2025 is to continue to grow
with new fairs in addition to increasing our current
activities. In line with this, we have accelerated our
digitalization investments. Thanks to the “Online
Fair Service” that we plan to launch in 2025,
our customers will be able to easily submit their
logistics demands from all over the world. Now,
fairs and logistics services will be just a click away.
Our “Expocase” transportation module, which
we have received positive feedback from our
customers within our services, offers a permanent
solution to cost and storage problems. It facilitates
the operational processes of fair participants with
its practical use and portable structure.
We support our customers with all the details with
our expert team that is well-versed in processes
such as temporary and definitive export, customs
clearance, storage and physical distribution.”
Global Collaboration with IELA Membership
Lima Logistics has proven its strength in global
exhibition logistics once again by receiving the
International Exhibition Logistics Association
(IELA) membership certificate at the 39th IELA
Congress held in Taiwan. This membership allows
Lima to respond to exhibition logistics needs
around the world quickly and effectively.
Leader in National Participation Fairs
As a result of the trouble-free operational
services it provides, Lima continues to lead in
national participation logistics by gaining the
trust of Exporters’ Associations such as the
Istanbul Chamber of Commerce (ITO), Istanbul
Textile and Apparel Exporters Association,
Uludağ Exporters’ Association (Bursa UİB) and
Aegean Exporters’ Association (İzmir EİB).
Carbon Neutral Transportation
with “LİMA GREEN”
The sustainability-focused “LİMA GREEN” project
reveals Lima Logistics’ environmentally sensitive
transportation approach. Within the scope of
this project, carbon emissions originating from
transportation are reduced with carbon footprint
calculation and offsetting studies.
Offering carbon-neutral delivery options for fair
shipments, Lima measures carbon footprints as
part of the fight against climate change and offers
sustainable solutions to its customers through the
carbon credits marketplace.
HTE HOME TEXTILE EXPORTS JANUARY 2025
Towel Production I Bathrobe Production
Hotel Textile Production I Linens Set Production
Akçeşme Mahallesi 2054/3 Sokak A1 No: 3 Pırlanta Sanayi Sitesi,
Akçeşme, 20020 Denizli Merkezefendi - Denizli / Türkiye
T: +90 258 252 11 16 | +90 537 565 95 91
www.karagoztextile.com | www.frottierhersteller.de
e-mail: info@karagoztextile.com
98
PROFILE
By Kaan
Collection of
drapery and
accessories
opens up
to beauties
The company offers quality,
originality, and expertise:
it is the address of innovation
in curtains and accessories.
Preparing wrapping up the year with success By
Kaan Collection is ready for another year with
the best motivation driven by the success they
recorded in 2024. We conducted an exclusive
interview with Murat Çağ from the brand. He
outlined their activities and operations:
“With 20 years of experience in the industry
and an 8-year successful journey under our own
brand, we have become a leader in the field of
curtains and curtain accessories. Everything
you need—from rustic designs to custom-made
accessories, curtain fabrics to upholstery and
HTE HOME TEXTILE EXPORTS JANUARY 2025
PROFILE 99
leather materials—is waiting for you in our store.
Especially our fire-resistant and water-repellent
leather fabrics stand out, backed by certifications
that comply with international quality standards.
“We design over 500 new patterns every year,
and all our accessories are 100% handmade.
This means you are not just purchasing a
product but owning a piece of art.
“As a company that continues to grow by
meeting new customers and entering new
markets every day, we aim to strengthen our
leading position in the industry in the coming
years by expanding our product range and
making a difference with our quality.”
“Currently, we export to more than 50 countries,
covering a wide geography from the United
States to Central Asia and from Europe to the
Middle East. However, what matters most to us is
that our customers, who experience our quality,
choose to work with us for many years. We have
strong partnerships in countries such as Russia,
Uzbekistan, Turkmenistan, Qatar, the United
States, Iran, Iraq, Moldova, Lithuania, Albania,
Bulgaria, Azerbaijan, and Kazakhstan.
“Our products bring contemporary designs together
with classic lines. With our custom manufacturing
and personalized design services, we meet the
unique demands of each of our customers. Every
product undergoes a meticulous quality control
process to ensure it is delivered to you flawlessly.
“We are the first choice for everyone who
values quality and originality! Visit our social
media accounts to explore our products and
designs more closely.
JANUARY 2025
HTE HOME TEXTILE EXPORTS
102
PROFILE
Raifogullari Tekstil:
Weaving excellence in home textiles
A JOURNEY OF INNOVATION AND
QUALITY
Please introduce your company to our
readers in brief.
“Our activity started on textile and food business
in 1995. We have currently been continuing our
production in our new factory of 20,000sqm
outdoor area. Having different quality certificates
from respectful organizations, our firm has
different departments such as planning, cutting,
sewing and shipping. Using the most up-to-date
technologies, we have been responding to the
demands of our customers with the most reliable
and high-standard quality home textile products.”
What does your product portfolio include?
“Our main production groups are fabrics,
weaving, towels, bathrobes, bed linen, pillows and
disposable medical products.”
Raifogulları Tekstil sets itself
apart in the home textile
industry with its innovative
approach, high-quality products,
and ambitious export goals.
Offering an extensive range of premium products,
the company specializes in fashionable, highquality
towels, bed linens, and more. Based-in
Denizli, Raifogulları Tekstil raises the bar in its
export targets. The company takes firm steps
forward in the home textile industry and increases
its towel and fabric processing capacity day by
day. Raifogulları has a leading position among
the country’s towel and bed linen exporters.
Raifogullari Tekstil exports their products mainly
to Russia, Ukraine, Moldova, Italy, Germany,
Romania and Morocco. Operating in the home
textile industry with a wide range of products
Raifogulları Tekstil has a remarkable success story.
We asked the details of the story to Memet Zahir
Celik, chairman of the board of the company:
HTE HOME TEXTILE EXPORTS JANUARY 2025
104
PROFILE
What can you say about your customer
satisfaction policy?
“It is our main principle. Aiming at maximum
customer satisfaction, we offer quality products of
serial production. This is the main reason why we
render services to world-famous brands.”
FUTURE GOALS AND CONTRIBUTIONS
What are your main goals?
“We will stand and keep our position in the world
textile arena. We will contribute to the national
economy, and we will provide more employment. We
also have textile machinery manufacturing supported
by Tubitak. These machines include full-automatic towel
length sewing machine, full-automatic towel length
cutting machine, full-automatic towel cross cutting
machine, full-automatic fabric overlock length sewing
machine, full-automatic fabric cross cutting machine,
and full-automatic sheet 4-side sewing machine.
Furthermore, we want to export 30% of our products.”
COMMITMENT TO TURKIYE’S TEXTILE
LEADERSHIP
Anything you would like especially to highlight?
“Our country has been exporting to many countries
of the world, and Türkiye is the number one
supplier of Europe in this sector. Thanks to our
experienced team and dedication to our business,
we offer our products at competitive conditions.”
HTE HOME TEXTILE EXPORTS JANUARY 2025
106
PROFILE
ENTEMA pioneers
textile innovations
with advanced
machine designs
Since its inception in 1992, ENTEMA
has specialized in fabric drying and
finishing, carving a niche in textile machine
manufacturing. Based in Çorlu, one of
Türkiye’s key textile hubs, the company
operates with a strong focus on research
and development, continuously prioritizing
customer expectations and satisfaction.
ENTEMA’s cutting-edge machinery, which
represents Türkiye’s engineering excellence,
serves clients across four continents.
Sustainability at the Core
In an era where sustainability is paramount,
ENTEMA integrates environmentally friendly
features into its machines. By minimizing waste
and reducing energy, water, and chemical
consumption, ENTEMA’s designs promote ecoconscious
operations while enhancing the quality
of textiles made from recycled materials.
By blending innovative designs with patented
technologies, ENTEMA has revolutionized the
global textile industry. The company’s machines
not only surpass expectations in process
quality and production capacity but also reduce
operational costs, bolstering the competitiveness
of user businesses.
SWELLSOFT: Redefining Textile Finishing
ENTEMA’s flagship product line, SWELLSOFT,
comprises two innovative machines: the
Continuous Tumbler Drying Machine and the
Carpet Finishing Machine. Developed through
HTE HOME TEXTILE EXPORTS JANUARY 2025
PROFILE 107
years of R&D supported by TÜBİTAK (The
Scientific and Technological Research Council
of Türkiye), these machines operate on patented
principles that deliver unmatched results for diverse
textile products, from lightweight fabrics to carpets,
towels, and even items made from recycled fibers.
SWELLSOFT machines streamline traditionally
multi-step processes into a single operation,
increasing efficiency and reducing fabric wear. Their
advanced energy-saving technology makes them a
game-changer for textile finishing processes.
Unmatched Results for Fabrics
Key features of SWELLSOFT include:
• Tension-Free Processing: Fabrics move in a
one-way direction under controlled tension,
unaccumulated and 100% open width form,
avoiding breakage, abrasion, and shine defectseven
at high temperatures.
• Enhanced Fabric Quality: Fabrics processed
with SWELLSOFT achieve superior softening,
volumizing, pattern clarity, and reduced waste
because there is no fabric-to-fabric friction.
Martindale abrasion tests reveal durability
several times greater than fabrics treated with
conventional machines.
A Milestone for Carpets
The SWELLSOFT Carpet Finishing Machine, with
working widths up to 5 meters, sets new industry
standards. Carpets made from viscose, bamboo,
cotton, wool, acrylic, polyester, or their mixtures
processed with this machine benefit from superior
dust removal, pile volumizing, soft touch and
enhanced pattern clarity and brightness.
With the patented method applied to the carpets
along with three-dimensional homogenization,
smoothing, volumizing and relaxing effects
SWELLSOFT address persistent issues like
adhesive migration to the piles of back coating
process and another problem pile flattening,
significantly improving carpet durability and quality.
JANUARY 2025
HTE HOME TEXTILE EXPORTS
108
PROFILE
QUADRO: 4 Pass, High-Capacity,
Energy-Efficient Relax Drying
For over three decades, ENTEMA has refined its
tensionless fabric drying technology, culminating
in the QUADRO model. This advanced drying
machine boasts:
• Compact Design: Four fabric passes with hot air
from both top and bottom maximize evaporation
and drying capacity in minimal space.
• Energy Efficiency: With low electricity
consumption (as little as 70 kW/hour), the
QUADRO achieves daily drying capacities
exceeding 30 tons at 90% belt occupancy.
• Ease of Use: A user-friendly interface, same-side
fabric entry and exit, and low-maintenance design
ensure seamless 24/7 operation.
The QUADRO delivers remarkable results, such
as shrinkage values below 5% (typically 3%) for
fabrics after washing tests.
Innovation in Towel Manufacturing and
pique fabrics
QUADRO’s application in the towel processes,
when paired with the SWELLSOFT Continuous
HTE HOME TEXTILE EXPORTS JANUARY 2025
PROFILE 109
Tumbler Drying Machine, has further enhanced
product quality while reducing energy
consumption, production time, and labor costs.
This new concept eliminated the problems caused
by conventional pre-drying processes, such as
fabric stretching, pile crushing and fabric breakage.
ENTEMA’s QUADRO model has proven
particularly effective for cotton pique fabrics
used in towels and bathrobes.
Founder Ömer GÖKCAN shared: “Drying
cotton pique fabrics with our QUADRO
machine at a high feed rate achieved excellent
softening and volumizing, with shrinkage
values of just 3% in both width and length after
washing tests, of course combined with its high
capacity and energy saving”
Shaping the Future of Textiles
By consistently pushing the boundaries
of textile machinery design, ENTEMA is
not only meeting the demands of today’s
industry but also shaping its future. Through
SWELLSOFT and QUADRO, the company
continues to deliver innovative, cost-effective,
and sustainable solutions that redefine textile
finishing processes worldwide.
JANUARY 2025
HTE HOME TEXTILE EXPORTS
Hall : 4 / A 13
114
PROFILE
Buca Yun exports quality
home textile products globally
Specializing in production of blankets, wool
and cotton and yarn products, has been
serving the home textile industry over 62
years, has a prominent place in its field. We
asked the details of their success story to Mr.
İbrahim Bayraktaroğlu from the company. The
full text of the exclusive interview follows:
Can you introduce your campony?
How long have you been serving in the home
textile industry?
Buca Yun Mensucat San. Tic. AŞ. was established
in 1962 by co-founders Ibrahim Bayraktaroglu
and Serif Tikvesli in Izmir. Since that day, we
specialize on our exclusive blankets as well as
wool, cotton and yarn products. In over 60 years,
we have strived to reinforce our every practice
with our guiding principle that “the secret to
quality lies in expertise”. On this path that we set
out as a straygharn yarn facility, we fast became
one of Turkey’s leading blanket manufacturers and
continue to be a household name in home textiles
with our rich product portfolio ranging from
throws and sofa covers to bed sets. This growth
has been achieved together with our many valued
business partners and a dedication to 100%
Customer Satisfaction above all. Every single item
is produced with love, passion and a never-ending
excitement for the art of weaving and jacquard
by combining wool, cotton and synthetics in just
the right amount required for our outstanding
designs and in a wide range of beautiful colors.
We pay immaculate attention to detail and
keeping quality consistent from manufacturing
to packaging of each product, merging classic
and modern styles, while keeping customer
requests and satisfaction front and central to our
processes. We have persistently maintained the
Buca Yun promise of quality for three generations.
In our passionate journey from the past towards
the future, we give prominence to sustainable
practices using recycled/regenerated yarns and
care deeply about the future of our planet. We
aim for excellence in every aspect of our business
and love accompanying you in refreshing your
living spaces every season of the year, through a
product selection of different materials, sizes and
shapes that go beyond bedroom textiles. Buca
Yun export their product portfolio globally and
can be found in the rooms of luxurious hotels,
in state-of-the-art hospitals and big retail chains
across the world. Every new season means a new
and exciting opportunity for us to design timeless
pieces that you can enjoy and find comfort in,
wherever you may be. Should the exact product
that you want is not among our vast selection,
we can do a bespoke production in the sizes
and colors of your choice. The foundation of our
success is grounded in exceptional quality and our
commitment to ensuring customer satisfaction all
the way down to the end consumer. We are happy
HTE HOME TEXTILE EXPORTS JANUARY 2025
PROFILE 115
and proud that you can find our signature not only
on our own-brand products but also on collections
we produce for our partnerships with the global
industry leaders in home textiles.
At Buca Yun, we don’t have customers but rather
valued business partners. All our partners know and
readily testify to our unique blend of trust, service
and care that goes into every partnership. Because
to us, these are not mere words on a manifesto,
these are the core of who we are as a business. This
mindset ensures that we always have long-lasting
partnerships that span over years of achieving
business goals together. We are happy to share
the joy it brings us knowing that we can join hands
and achieve success through our industry presence
across generations, our dedication to excellence in
every avenue we touch, our wealth of exceptional
quality products and our valuable partners.
Combining wool and synthetics in the formula
according to our designs, we complete all weaving,
dyeing and finishing processes in our integrated
manufacturing facilities.
From production to packaging, we want our
products to be in harmony, combining classic and
modern designs. Our customers’ demands always
remain a priority to us. Without compromise from
our standards, we deliver the same Buca Yün
quality for three generations.
Please inform us about your production
capacity and production plants.
Our production capacity is 800,000 products per
year. We continue our activities in a production
facility of approximately 3000 square meters in the
Kula district of Manisa province in Turkey. Before
weaving our products, we start processing the yarn
we receive and direct our production according to
different product groups. We have a facility that
tries to obtain the best product with our production
and we provide the best-imported machinery and
equipment in each of our production processes.
With the passion we feel for what we do, we
see constantly improving ourselves and making
improvements as a part of the production we
carry out. We are trying to progress on the path
of becoming an integrated facility that tries to
achieve international product quality. 61% of our
employees are women. We are a big family that
aims to grow continuously.
Which product groups do you focus
on currently?
What are your most favorable products?
Home textiles are not only a need today, but
also have evolved into the concept of fashion
home, which brings about a production that
changes and develops according to the trends
in line with the needs of customers. As Buca
Yün Scotch, we also care about this and try to
produce home textile needs for our customers by
the current trends. In our journey that we started
with only wool blankets, today we continue our
production activities with many products such as
cotton blankets, quilts, sofa covers, sofa shawls,
bedspreads, 4-season covers and multi-purpose
covers, wearable blankets, shawls, picnic blankets,
etc. We are a company that aims to constantly
improve ourselves in terms of our products and to
progress proactively by designing new products
that we believe our customers will need.
ON EXPORT ACTIVITIES
What is your growth success since
you began to exports?
Thanks to our over 61 years of production
experience, export activities that carry us to the
international level are an important building block
on our path. In this sense, we continue to advance
our overseas activities and markets by not being
satisfied with the countries we operate in and always
trying to open up to new markets and aiming to
JANUARY 2025
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PROFILE
by meeting with our customers with whom we
are about to make an agreement at fairs, online
meetings, and one-on-one meetings. In addition, we
try to get information and support from institutions
and organizations such as exporters’ associations,
bulletins provided by the Ministry of Economy, and
customs consultants that operate for companies like
ours. Our internationally valid quality certificates
support us positively in terms of export.
PRODUCTS AND INNOVATIONS
How do you develop your products according
to the export markets?
Are there demand differences depending
on regions?
Each region’s product demand varies.
Understanding and learning these to ensure
successful cooperation is an important part of
our job. We offer our customers the right product
content and trendy designs, and based on their
feedback, we carry out production suitable for the
market in which we operate.
increase our power in the markets we are present.
The unique service we offer to our customers
and the satisfaction provided by our production
approach enables us to grow in our export activities.
What are your main export markets and
the ones you have a strong place?
We have a wide international market network,
primarily in the European market, as well as
extending to America, Russia, Arab countries,
and South Korea. We can say that the European
market is our strongest market.
Can you tell us about your strategies
when opening international markets?
The most basic strategy we follow in opening up
to the international market is to achieve success
by collaborating with multinational companies and
being present in other countries where they operate.
In addition, we try to establish new collaborations
in international and local fairs we participate in
and to increase our market share in the markets
we operate in. We pay attention to every customer
demand, no matter how big or small. This gives
us a return on customer satisfaction and continuity
with increasing demands.
What are the difficulties in your
export processes?
How do you overcome with these obstacles?
Each country’s export conditions are different.
We try to get information about these conditions
What progresses do you manage
in sustainability and innovation?
We can say that the most important thing that
has enabled us to do our job for over 60 years
is innovation. In this sense, we avoid repeating
ourselves and start each new season with striking
new products. In this sense, we have a separate
department that provides new designs throughout
the year. We can say that our innovative solution
suggestions and designs are among the most
important issues that we provide customer
satisfaction. The fact that many of our products are
exhibited in trend areas at international fairs we
participate in shows that we are an important part
of this in the sector. In this way, it makes a great
contribution in terms of awareness of our brand
and providing new collaborations.
In this sense, we care about the future, sustainability
is an indispensable part of our business. While
doing this, we continue our activities with
regenerated/recycled products by using recycled
yarns, especially in our cotton products.
Do you offer customized designs
or private production?
Where are these demands are most common?
For us, each project is realized with a special
production within itself. We create a special
collection for each brand we work with
throughout the year. We do not offer the same
design to any customer operating in the same
market. We differentiate all the collections we
offer according to the customer. In this way,
we are very proud to have gained customer
satisfaction that has lasted for years. In addition to
these, we realize special productions by bringing
together different materials that offer different
HTE HOME TEXTILE EXPORTS JANUARY 2025
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PROFILE
areas of use for our products. Special productions
or personalized product demands are generally
requested from the European market.
COMPETITION AND MARKETING
How do you define your advantages
in the global market? What are your advantages
in price, quality and design?
Under the increasingly competitive conditions
every passing day, we are trying to provide a
global competitive advantage by trying to obtain
unique designs, collections, in other words,
different products. We are trying to change the
cost-oriented production approach by trying to
develop new designs and different products. Our
internationally valid quality certificates and the
awards we receive are the instruments that support
our competitive advantage in this sense. We can
say that our competitive power has increased
thanks to our customer-oriented approach and the
unique service we provide. In other words, we can
say that tailor-made solutions are the secret of our
long-term work in the market we operate in.
What kind of activities do you undertake
in terms of branding and digital marketing?
We are constantly trying to improve ourselves in
terms of digitalization. Digital marketing is of great
importance in terms of being present in global
markets. We strive to use digital marketing in every
field from our product barcodes to the fairs we
attend. In this sense, we try to use all digital tools
such as QR barcodes, online communication tools,
online conferences, etc. that enable us to quickly
communicate all the innovations we make to our
customers. We try to express ourselves in terms
of digital marketing with online networks such as
Linkedin and social media tools such as Instagram.
We are a well-known and well-established company
in the home textile industry as B2B. It is very
valuable for us to progress with our own brand in
the international markets we are present in. Our
QR barcodes, which are used to direct our company
and website in each of our products, continue to
strengthen our brand awareness. In addition, we
aim to strengthen our awareness in the global
market in 2025 with our new sub-brands that will
carry it strongly to B2C. We continue our product
sales activities periodically in different online
markets to take place in the digital market. We aim
to be in international online sales channels in 2025.
How important the fairs and international
events in your export strategies?
Which events are you planning to attend?
International exhibitions and events are among
the most important elements in terms of exports.
International fairs such as the Heimtextil
Exhibition and Hometex Fashion Home are
among the important fairs for our sector in this
sense. We attach great importance to attending
these fairs. In addition, taking part in home
textile fairs held in England, Dubai, and Portugal
is among our new-term plans.
PLANS FOR FUTURE
Can you mention about your next five-year
export targets?
Do you plan to penetrate into new markets?
We aim to increase our current export payment
in our total trade volume to 50% and even
exceed it in the next 5 years. Australia and
Canada are among our new market targets.
Exceeding our sales in foreign markets every
year is among our main targets.
How do you locate your company in terms
of production and product variety?
We have projects for each new year to develop
production and increase efficiency. In this sense,
we aim to increase our competitive power with
every new step we take. We plan to realize 6
different new projects by increasing our product
range with new yarn content. Our goals are not
limited to this, but we have reserved an area within
our production track where we can constantly
try and implement innovations according to the
developing and rapidly changing sectoral needs.
In other words, developing and implementing new
products is a part of our business processes.
How do you adapt your company in line with
ever changing trends and demands?
One of the clearest definitions we can express
ourselves is not to repeat ourselves. In this
direction, we aim not to fall behind the market
by following global resources. Keeping our new
product development area in our production line
always active is an important part of our job. One
of the most important elements that feed these
is undoubtedly the projects that we progress with
our customers, the feedback they provide us, and
our valuable communication. While doing these,
we can say that we adopt a proactive working
approach by not only fulfilling the existing
demand, but also by producing new projects that
we believe can create demand, and create new
products that will create trends.
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PROFILE
Sarra Home excels in quality
Sarra Home Textiles adds elegance and comfort to every corner
of living spaces. Experience quality in home textiles
with Sarra Home’s meticulously designed products.
Can you introduce your company? How long
have you been in the home textiles industry?
Our company is built on 65 years of experience
dating back to the 1960s. In 2020, we branched out
from our previous partnership to establish our brand,
Sarra Home Textile Products Digital Marketing
and Trade Ltd. Co. We have been operating
independently for approximately five years.
Can you provide information about your
production capacity and main facilities?
Our company produces towel and bathrobe
groups in-house, while other home textile groups
are sourced externally. We have an annual
production capacity of 350 tons of towels. Our
production line includes eight weaving looms, one
cutting machine, one sewing machine for specific
dimensions, and five sewing machines for widthspecific
production, all managed internally.
What product groups are you currently
focusing on? What are your standout products?
Our priority is our brand value. Under the Sarra
Home brand, our primary focus is on products
like bathrobes, hand towels, kitchen towels, bath
towels, and embroidered napkins. For sourced
products, we strive to maintain consistent quality,
which is also a key focus in our market strategy.
Export Activities
How has your export business grown since
you began?
As a newly established company, our initial priority
has been to build brand value. Although we haven’t
reached our desired level in exports, about 10% of
our sales come from export markets. Expanding
this percentage is among our goals as our product
portfolio develops. Participating in home textile
fairs is part of our strategy to increase this figure.
Which countries are your primary export
destinations? Where are your strongest
markets?
We have strong business relationships with Russia
and close ties with Georgia and Azerbaijan.
Through our online store, we have also expanded
to eight different countries.
We conducted an exclusive interview with Mehmet
Erim, Chairman of the Board, to learn more about the
activities of the company based in Denizli, Türkiye.
What strategies are you using to enter
international markets?
Rather than focusing on a single region, we aim to
touch multiple markets and deliver Sarra’s services.
HTE HOME TEXTILE EXPORTS JANUARY 2025
PROFILE 123
Our strategy involves tailoring innovations to the
ethnic and cultural needs of each region, meeting
their demands with quality production. While we
don’t rely on a single strategy, our commitment to
blending traditional and innovative production with
competitive pricing positions us well in the market.
What challenges do you face in export
processes, and how do you overcome them?
We face financial challenges related to periodic
crises and difficulty finding markets. To address
this, we participate in fairs to showcase our
products to global clients. Since social media and
other communication channels do not fully reflect
the quality of our products, we believe fairs will
help us overcome these obstacles.
Products and Innovations
How do you tailor your products for export
markets? Do regional demands vary?
Our products vary based on market demands. We
revise our offerings to align with the ethnic, cultural,
and socioeconomic characteristics of each region.
Meeting the unique demands of some regions for less
common home textile products can be challenging.
We evaluate such requests under our R&D
framework and aim to meet them conscientiously.
What steps are you taking toward
sustainability and innovation in production?
We are focusing on renewable energy panels
and transitioning from non-renewable to ecofriendly
energy sources. Our evaluations on this
matter are ongoing.
Do you offer custom or personalized designs?
In which markets are these requests more
common?
No, we do not offer personalized designs, as such
orders disrupt our production flow. Instead, we
focus on products that cater to a broader audience.
Competition and Marketing
How would you define your competitive
advantage in the global market? What stands
out: price, quality, or design?
Since we are not yet highly active in the global
market, our current focus is on building brand
value. Once established, our approach will evolve
based on supply and demand.
What efforts are you making in branding and
digital marketing?
We are progressing in digitalization through
e-commerce platforms and social media teams. We
have established a company website and maintain
a secure presence across digital platforms. Our
branding efforts run parallel to these initiatives.
How important are fairs and international
events in your export strategy? Which events
do you plan to attend?
Fairs are vital for our steps toward globalization.
We believe that participation in events and fairs
will bring us closer to customers by showcasing our
brand and product quality.
Future Plans
What are your export goals for the next five
years? Are you exploring new markets?
We aim to have exports constitute 40% of our sales
within five years, contingent on capturing our target
audience. For our young and growing company, this
is part of our periodic planning. Our dynamic team
is ready to bring innovation and high-quality service
and products to the markets we enter.
How do you envision your company in terms of
production and product diversity in the future?
We plan to maintain our current product diversity
and expand production or marketing of raw
materials, semi-finished goods, or finished products
based on demand.
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The joy of
the New Year
begins
with Linens!
Linens joins in the excitement of the
New Year with its stylish touches for homes.
The brand-new holiday capsule collection,
“Joyful Winter Collection”,
shaped around the “Cookie” concept,
brings the festive spirit into living spaces.
Continuing to add cheer and
vibrancy to homes, Linens
offers an extensive selection
of products in its new “Joyful
Winter Collection”. Featuring
the delightful “Cookie” concept,
the collection spans from duvet
cover sets to throws, decorative
accessories to tableware and
kitchen items. Cozy blankets
to warm hearts on New Year’s
Eve, decorative accessories that
bring holiday cheer into homes,
and cushions that instantly
transform the ambiance—
all kick off the New Year
celebration at home.
Linens adds elegant touches to
homes with tableware that will
grace unforgettable meals, mugs
perfect for warm conversations,
and a variety of stylish kitchen
and dining products.
One standout piece from the
collection is the *Allday Cookie*
duvet cover set. It combines
the sophistication of navy
blue with fun motifs such as
holiday ornaments, candies, and
gingerbread figures, bringing
the vibrant energy of the New
Year into bedrooms.
The *Linens Joyful Winter
Collection* offers a fantastic
choice for those looking
to brighten up their homes
with its exclusive designs.
Every piece in the collection,
meticulously crafted with
Linens’ signature touches, adds
style and elegance to every
corner, making living spaces
unforgettable in the New Year.
The brand-new capsule
collection, *Joyful Winter
Collection*, is here to accompany
you in moments of new hopes,
wishes, and shared memories.
Visit Linens to embrace the
magic of the season!
HTE HOME TEXTILE EXPORTS JANUARY 2025
Hall: 11.0 E61
Hall: D78
126
PROFILE
HGH India Wraps Up
Its 16 th Edition with Resounding
Success in Bengaluru
Unprecedented industry engagement with 225 exhibitors and
20,132 visitors over four dynamic days.
BENGALURU – HGH India celebrated the
conclusion of its 16th edition with remarkable
success, marking its debut in the southern market.
Hosted at the Bangalore International Exhibition
Centre (BIEC), the four-day trade show attracted
20,132 visitors from across the country, reaffirming
its reputation as India’s premier platform for home
textiles, décor, furniture, houseware, and gifts.
Speaking about the event, Managing Director Arun
Roongta stated, “The 16th edition of HGH India
represents a significant milestone as our first-ever
show in Bengaluru. This marks the beginning of a
stronger business relationship between the South
and the rest of the country in the home sector.
The enthusiastic participation from exhibitors and
visitors highlights HGH India’s pivotal role in driving
innovation, collaboration, and growth in this industry.
Bengaluru has proven to be a vibrant host, and we are
eager to build on this momentum in future editions.”
Government Support Fuels Participation
This edition of HGH India received substantial
support from various government bodies and
organizations. The DC Handlooms sponsored
five handloom weavers, while DC Handicrafts
extended support to artisans through the
National Design Council and SMEs via the
Eastern UP Exporter’s Association of Varanasi.
Additionally, the Textile Ministry facilitated the
participation of six exhibitors from the National
Jute Board, and subsidies were provided by the
Haryana and Uttar Pradesh state governments,
along with the MSME Government of India.
Showcasing Innovation and Expertise
The event featured a diverse array of innovative
products and solutions from 225 manufacturers
and brands, showcasing the depth of talent and
expertise across India. HGH India’s strategic move to
Bengaluru underscores its commitment to connecting
industry stakeholders across varied regions, opening
up new opportunities in the southern market.
Looking Ahead
With the 16th edition setting a strong foundation,
preparations are already underway for the 17th
edition of HGH India, scheduled to take place
from July 1–4, 2025, in Mumbai. The trade show
remains dedicated to inspiring and empowering
the home products sector, fostering growth and
collaboration across the industry.
HGH India continues to solidify its position as a catalyst
for progress in the home sector, creating meaningful
connections and driving innovation nationwide.
HTE HOME TEXTILE EXPORTS JANUARY 2025
128
OVERVIEW
Lenzing highlights
the importance of reading labels
Lenzing encourages consumers
to develop the habit of reading
labels, making conscious
shopping choices, and avoiding
unnecessary consumption.
Additionally, it aims to raise
awareness among consumers
about products that support ecofriendly
production processes.
Promoting consumption awareness across society
is crucial for creating a more livable world. Brands
that use environmentally friendly methods of
production are coming to the forefront in this
process. Lenzing Group, a leading supplier
of regenerated cellulose fibers known for its
responsible production methods in the textile and
non-woven sectors, invites consumers to embrace
eco-friendly habits and be part of this change.
The first step: Developing the habit
of reading labels
Paying attention to the information about materials
and production processes on product labels is the
first step toward making more sustainable choices.
Lenzing’s textile fiber brand, TENCEL Lyocell, is
produced through a resource-saving, closed-loop
manufacturing process. These fibers, certified by
the EU Ecolabel, reduce environmental impact due
to their characteristics.
Inviting shared responsibility
Avoiding unnecessary consumption is just as
important as making the right choices while
shopping; it represents a significant aspect of
a sustainable lifestyle. This topic plays a crucial
role not only in taking individual steps toward a
simpler lifestyle but also in reducing the increasing
amount of waste generated in the textile sector
each year. Lenzing invites consumers to share the
responsibility of protecting our planet through
processes that are meticulously addressed, from
raw material selection to production methods.
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PROFILE
Cotton Egypt Association:
Safeguarding the Legacy and
Sustainability of Egyptian Cotton
Founded in 2005, the Cotton Egypt Association (CEA) is a non-profit
organization tasked with managing and promoting the registered
Egyptian Cotton logo, a trademark owned by the Ministry of Trade &
Industry and the Alexandria Cotton Exporter’s Association.
Alongside this, CEA administers a licensing program to ensure
the authenticity and quality of Egyptian Cotton products.
Vision:
Globally Authenticating the Legacy
of Egyptian Cotton
Mission:
Protecting and Promoting the Value
of the Egyptian Cotton Identity Across
the Entire Supply Chain
Through an exclusive partnership with
Bureau Veritas, CEA offers comprehensive
testing and auditing services to verify the
authenticity of Egyptian Cotton at every
stage of the supply chain. This approach not
only protects the Egyptian Cotton name
and brand but also assures consumers that
the products they purchase are 100% pure
Egyptian Cotton, free from any blends.
To address the issue of falsely labeled
products in the supply chain, CEA has
implemented a robust traceability process
that includes a groundbreaking DNA testing
method. This innovative technology identifies
the unique genomic fingerprint of Egyptian
Cotton, ensuring product integrity.
Accredited manufacturers are strongly
encouraged to use the Egyptian Cotton logo
as a guarantee of their products’ authenticity.
CEA is also a champion of sustainability.
It collaborates with the Better Cotton
Program, initiated by UNIDO in Egypt in
2020, serving as the strategic partner to
advance sustainable cotton farming practices.
In addition, CEA has formed a long-term
partnership with Cotton Connect to raise
awareness and promote the adoption of
regenerative cotton practices across Egypt.
Committed to its mission, CEA continues to
preserve the heritage of Egyptian Cotton,
safeguard its legacy, and drive sustainability
throughout global supply chains.
HTE HOME TEXTILE EXPORTS JANUARY 2025
For More Information
Cotton Egypt Association
www.cottonegyptassociation.com
E-mail: Info@cottonegyptassociation.com
27 YEARS
ON THE MARKET
INTERNATIONAL TRADE FAIR
OF INTERIOR FABRICS, HOME TEXTILES
AND DECORATING MATERIALS
21–23 OCTOBER 2025
MOSCOW, IEC “CROCUS EXPO”
hometextile-design.ru
ARZU GÜNAL
Sales & Marketing Manager
+90 530 233 19 72
arzug@turkel.com.tr
17th HOMEDECO
International Exhibition For Home Textile Interior Design
24-27 FEBRUARY 2025
Almatı, Kazakhstan
homedecofair.com
ARZU GÜNAL
Sales & Marketing Manager
+90 530 233 19 72
arzug@turkel.com.tr
20-23
‘25
recycle
recycle
recycle
THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND
COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174
Production and wholesale of fitted sheets
Lastikli çarşaf üretim ve toptan satışı
İMAMOĞLU TEKSTİL
Akçeşme Mahallesi 2605 Sokak No: 28 B: 1 Kat: 3
Merkezefendi - Denizli / TÜRKİYE
T: +90 506 370 36 79
web: www.anisahome.com.tr
e-mail: info@anisahome.com.tr