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JANUARY 2025 | www.hometextile.com.tr






Kurtuluş OSB Mahallesi Erol Akbaş Caddesi No: 11 Gürsu - Bursa / TÜRKİYE

T: +90 532 470 81 69 | +90 224 371 25 00 | +90 224 376 23 00


web: www.eylultextile.com

e-mail: murat@eylultextile.com

instagram: devorperde




Group Chairman

Hüseyin Ferruh IŞIK

from the editor

Starting the year

with legendary Heimtextil

As Home Textile Exports magazine, we are excited to

embark on another exciting journey at Heimtextil Frankfurt,

the world’s most significant event for the home and contract

textiles industry. For over 30 years, this prestigious fair

has been an integral part of our calendar, providing a

unique platform to showcase the creativity, innovation, and

excellence of the Turkish home textile sector.

This year, we are proud to be at our prominent stand in the

foyer of Hall 4.1-a prime location where almost all exhibitors

and visitors will pass by. It’s the perfect spot to connect,

collaborate, and celebrate the dynamic world of home textiles.

In line with our tradition of excellence, we have prepared six

exceptional magazines for this fair: Home Textile Exports,

Sleep Well, Sleep Tech, Furnishing Fabric Fashion, Tekstil

& Teknik, and Decor. Each publication is filled with rich,

insightful content and showcases outstanding advertisements

from leading exporters who drive the industry forward.

These magazines reflect not only the high standards of

Turkish textile production but also our commitment to

supporting the sector’s growth and global presence.

We believe this year’s Heimtextil fair will be a fantastic

opportunity to strengthen existing relationships and establish

new ones, further reinforcing Türkiye’s position as a key

player in the international textile market. As for many years,

Türkiye occupies the largest space in this world fair.

We look forward to welcoming you at our stand, sharing

ideas, and collaborating to make this event a grand success.

Mehmet SOZTUTAN

mehmet.soztutan@img.com.tr

Publisher

ISTMAG

Magazin Gazetecilik Yayıncılık

İç ve Dış Tic. Ltd. Şti.

Managing Editor (Responsible)

Mehmet SOZTUTAN

mehmet.soztutan@img.com.tr

Advisory Editor

Osman Nuri CANIK

Ufuk OCAK

Hilmi GULCEMAL

Pınar TASDELEN

Ayse Mehtap EKINCI

Editorial Consultants

Assoc. Prof. Mehmet Ali OZBUDUN

Inkrit BERBEE

(inkrit@lobsterconcepts.nl)

Milou KET

(studio@milouket.com)

Dr. Rolf ARORA

Correspondents

Elke ARORA

Domestic Advertising Manager

Adem SACIN

adem.sacin@img.com.tr

+90 505 577 36 42

Omer Faruk GORUN

omer.gorun@img.com.tr

International Sales Coordinator

Ayca SARIOGLU

ayca.sarioglu@img.com.tr

+90 212 454 22 33

Technical Manager

Tayfun AYDIN

tayfun.aydin@img.com.tr

Advisory Graphics & Design

Hakan SOZTUTAN

hakan.soztutan@img.com.tr

Chief Accountant

Yusuf DEMIRKAZIK

yusuf.demirkazik@img.com.tr

Subscription

Ismail OZCELIK

ismail.ozcelik@img.com.tr

HEAD OFFICE

İSTMAG MAGAZİN GAZETECİLİK

YAYINCILIK İÇ VE DIŞ TİC. LTD. ŞTİ.

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While we take root with our experience,

like the meaning of the name "Maslina",

we aim to increase our sphere of influence

unlimitedly with our dreams.

We wish to go together with you

on this journey and to meet

in common dreams...



Down Comfort:

The Touch of Serenity


tekstil

tekstil

www.adeatekstil.com

+90 258 371 0 700 | +90 552 670 1020

info@adeatekstil.com




16

TRENDS

Discover the synergy

of textile trends at

Heimtextil

The world fair expands product range,

elevating textile interior design to new heights.

Heimtextil directors Bettina Bar and Margit Herberth made

an impressive press conference in Istanbul in early October and detailed

what the start-button-event of the year has in store in its 2025 edition.

Starting the new business year with resilience and

innovation, Heimtextil is set to bring together over

2,900 exhibitors from 60 countries from January

14 to 17. This expansive event will showcase

cutting-edge trends, fresh collections, advanced

materials, and pioneering textile solutions.

Attendees can look forward to remarkable

highlights, including the debut of Milan’s acclaimed

design platform Alcova, curating the Heimtextil

Trends 25/26 for the first time. Adding to the

HTE HOME TEXTILE EXPORTS JANUARY 2025


TRENDS 17

excitement, renowned designer and architect

Patricia Urquiola will present her exclusive

installation, “among-us”, bringing textile design to

life and offering an immersive experience.

The DecoTeam and the adjacent Design Lounge

provide attractive offers and top brands for interior

design. Carpets & Rugs, the home of the international

carpet industry, grows by further hall levels. With its

strong range and new formats, Heimtextil is once

again proving itself to be a constant and reliable

partner for the global textile industry.

Trends 25/26, and star designer and architect

Patricia Urquiola will make a unique installation.

Heimtextil 2025 makes textile interior design more

visible than ever before’, says Olaf Schmidt, Vice

President Textiles & Textile Technologies.

Back to the future: the Heimtextil Trends 25/26

They are the most important source of inspiration

and the must-see of the trade fair: The Heimtextil

Trends 25/26. At the upcoming event, the design

platform Alcova from Milan will curate the Trend

The DecoTeam and the adjacent Design Lounge

provide attractive offers and top brands for interior

design. Carpets & Rugs, the home of the international

carpet industry, grows by further hall levels. With its

strong range and new formats, Heimtextil is once

again proving itself to be a constant and reliable

partner for the global textile industry.

Connected by textiles: under this motto, Heimtextil

will unite the global textile industry at the

exhibition grounds in Frankfurt from 14 to 17

January. The world’s largest and most international

trade fair for home and contract textiles and textile

design provides a bundled market overview on 16

hall levels: from fibers and yarns, to unassembled

materials, to the finished end product. ‘Despite the

challenging market situation, Heimtextil is a strong

and reliable platform for the global sector and

offers retailers, industry and the contract business

solutions for sustainable business success. For

2025, we expand our product range for specific

target groups, generate important synergies

and look forward to welcoming numerous new

exhibitors and returnees. We also launch two

partnerships: for the first time, the Milan-based

design platform Alcova will curate the Heimtextil

JANUARY 2025

HTE HOME TEXTILE EXPORTS


18

TRENDS

Arena in Hall 3.0 for the first time. Under the

motto ‘Future Continuous’, they put textiles in

a different light and combine past trends with

forward-looking influences - unusual, original,

innovative. The platform for independent design

rethinks the past and uses this as inspiration

for the future. The Heimtextil Trends 25/26

provide an overview of sustainable, visionary

and progressive developments. This makes them

a decisive signpost for the industry and retail to

keep their finger on the pulse of the times and

strengthen their business success.

Design hotspot with Patricia Urquiola

Textile design redefined: Patricia Urquiola, the

renowned designer and architect from Milan,

develops a sustainable, textile design experience for

Heimtextil 2025. The installation ‘among-us’ will

combine interior design with hospitality, placing

people and the immersive experience at the center

of attention. ‘among-us’ is embedded in the highquality

presentations of Bed, Bath & Living in Hall

12.0. Here as well as in Hall 12.1, well-known

brands and private label suppliers will showcase

exclusive bed linen and bathroom textiles,

decorative cushions and bedspreads as well as

home accessories. Exhibitors such as Beddinghouse

(Netherlands), Lameirinho (Portugal), Marzotto Lab

(Italy), Veritas (Turkiye), Hellatex Textil (Austria) and

Klaus Herding (Germany) as well as returnees such

as Hermann Biederlack (Germany) and Formesse

(Germany) will be there. Hall 12 thus is the hotspot

for top international buyers and textile design.

Mega trend healthy sleep

In addition, the latest trends, developments

and products relating to sleep await visitors

in the immediate vicinity in Hall 11.0. The

Smart Bedding area is the central platform for

innovative sleep systems, bedding and duvets,

pillows, mattresses and machines for textile

processing. Returning exhibitors such as Billerbeck

(Switzerland), KBT Bettwaren (Germany), Setex

Textil (Germany) and Grasim Industries - Aditya

Birla (India) as well as exhibitors such as Hefel

Textil (Austria), John Cotton Europe (Poland),

Lenzing AG (Austria), OBB (Germany), Standard

Fiber (USA) and Traumina (Germany) will present

their wide range of products here.

DecoTeam with Exclusive Design Lounge

Center for international textile design: In

the design environment of Wall Decoration

and Textile Design in Hall 3.0, visitors can

discover creative design studios as well as a

wide range of wallcoverings and wallpapers,

paints, digital prints and CAD/CAM systems.

Participating companies include Artcottage (UK),

Decoprint (Belgium), Marburger Tapetenfabrik

(Germany), Masureel (Belgium), Verbeek Design

(Netherlands), Wallfashion House (Belgium) and

York Wallcovering (USA). At Window & Interior

Decoration, exhibitors such as Aerolux (Germany),

Forest Group (Netherlands), Hohmann (Germany)

and Lindner (France) will showcase products for

sun protection. The DecoTeam and its members

will provide fresh inspiration and surprising

HTE HOME TEXTILE EXPORTS JANUARY 2025



20

TRENDS

color combinations for textile interiors in Hall

3.1, where exhibitor Englisch Dekor (Austria)

and German companies Alfred Apelt, Erfal,

Höpke Möbelstoff-Handels, Indes Fuggerhaus,

Infloor Girloon, Kaiser Karl F. Buchheister, MHZ

Hachtel, Paulig Teppichweberei and Unland will

show modern concepts for interior decorators,

interior designers and the contract business. The

focus is on curtains, deodorant and upholstery

fabrics and sun protection. In the adjacent Design

Lounge powered by DecoTeam, companies such

as Fine Textilverlag, Kadeco, Golze 1873, Haro

Teppiche and Theko will come together for an

inspiring joint presentation.

Home for the global carpet industry:

Carpets & Rugs

Place-to-be in Frankfurt: Heimtextil brings together

all global market leaders from the international

carpet industry. Carpets & Rugs already has

twice as many exhibitors as last year and grows

by additional hall levels. In Hall 5.0, hand-woven

carpets, designer and unique pieces as well as

international country pavilions can be discovered.

Hall 5.1 is home to the growing range of machinewoven

carpets, fibers & yarns and technologies

for the carpet industry. In addition, Carpets &

Rugs occupies the hall level 3.0, complementing

the product groups Wall Decoration and Textile

Design as well as the Heimtextil Trends 25/26

in the adjacent Trend Arena. Floor mats, cleanoff

systems, textiles for outdoor and contract

furnishings round off the unique range.

New exhibitors such as ABC Italia (Italy), Bhadohi

Carpets (India), Balta Home (Belgium) and Javi

Home (India) as well as strong returnees such

as Heritage Overseas (India), Kaleen Lifestyle

(India), Lalee OHG (Germany), Merinos Group

with Özerdem (Turkiye), Oriental Weavers Group

(Oriental Weavers Carpets, EFCO, MAC Carpet,

Egypt), Jaipur Rugs (India), Ragolle Rugs (Belgium)

and The Rug Republic (India) are registered.

Members of the associations Fedustria (Belgium),

Office National de L’Artisanat (Tunisia) and

Unifam (Spain) will also take part. Together with

Fedustria and the exhibitor Ragolle Rugs, a new

area will be made: At ‘Belgium Textiles’, around

15 well-known Belgian carpet companies will

stage a unique joint presentation. Other carpet

suppliers will be located in Halls 3.1 within the

DecoTeam and the Design Lounge powered by

DecoTeam as well as in Halls 6.0 and 6.1 as part

of the exhibitors’ overall collections.

Extended range of Fibers & Yarns

Heimtextil offers an extended range of fibers, yarns,

woven and knitted fabrics, finishes and equipment.

The suppliers and producers are positioned in

the various product segments, in line with their

respective areas of application. The extensive Fibers

& Yarns area thus generates valuable synergies

between the product ranges on the fairgrounds

and an important added value for numerous target

groups such as weavers, manufacturers and product

designers. Big names such as Interima (UK), Georg

& Otto Friedrich (Germany), Korteks (Turkiye), Sasa

HTE HOME TEXTILE EXPORTS JANUARY 2025



22

TRENDS

Polyester (Turkiye) and Trevira (Indorama Ventures

Fibers Germany) will be there.

The world’s largest platform

for upholstery fabrics

Decorative & Furniture Fabrics present the world’s

largest range of upholstery fabrics on three

compact levels in Hall 4. The wide selection of

products from manufacturers and wholesalers

ranges from decorative, upholstery and contract

fabrics, artificial and furniture leather to outdoor

fabrics. With over 200 suppliers, the largest

concentration of high-quality weavers, especially

from Europe, can be found here. Hall 4 is the ideal

meeting point for the entire textile and upholstery

industry, interior decorators, (interior) architects

and interior designers. Participating companies

include Atenzza Outdoor (Spain), Elastron

(Portugal), Francisco Jover (Spain), Gebrüder

Munzert (Germany), Libeco (Belgium), Manuel

Revert (Spain), Martinelli Ginetto (Italy), Parà (Italy),

Rohleder (Germany) and Vanelli (Turkiye).

Future-orientated concepts:

Interior.Architecture.Hospitality

Whether abrasion-resistant, antimicrobial or

fire-resistant - Heimtextil covers the global

range of functional contract textiles and brings

manufacturers and suppliers together with (interior)

architects, planners and interior designers. This

is where the international hospitality industry

finds exactly what it needs for contract furnishing:

Inspiration, information and valuable dialogue.

The wide range of products and services covers

the entire exhibition center. All exhibitors with

offers for the contract business are labelled online

and at the trade fair stand with a special signet

and can be found quickly by visitors. The Interiour.

Architecture.Hospitality LIBRARY in Hall 4.0,

curated by an external jury of experts, will present

an exciting selection of functional textiles.

Order volumes in every size: Global Home

Excellence & Global Home Select Heimtextil is

Europe’s largest platform for international, highquality

suppliers with order volumes of all sizes.

Halls 6.0, 6.2, 8.0 and 9.1 are the new home of

the renamed Global Home Excellence product

area. Buyers can expect a diverse selection of

home and household textiles as well as individual

presentations from international producers such as

Atlas Export Enterprises (India), D’Decor Export

(India), Gohar Textile Mills (Pakistan), Kanodia

Global (India), Mittal International (India), Towellers

Limited (Pakistan) and Union Fabrics (Pakistan).

Numerous country pavilions invite visitors to

experience traditional craftsmanship and techniques

from all over the world. In Halls 6.1 and 9.0,

the Global Home Select area will feature juried

manufacturers with top-quality home and household

textile products, including exhibitors such as Al-

Karam Textile Mills (Pakistan), Bismillah Textiles

Private Company (India), Gul Ahmed Textile Mills

(Pakistan), Indo Count Industries (India), Trident

Limited (India) and Yunus Textile Mills (Pakistan).

Knowledge transfer on two stages

Heimtextil is the right place to go for all trade

visitors who want to constantly expand their

knowledge of textiles. As a networking and

knowledge platform, it helps companies to develop

further and prepare for the future. To this end, the

Texpertise Stage (Hall 4.0) addresses current topics,

developments and challenges affecting the global

textile industry - from flexible hospitality concepts

and legislation to sustainable solutions. As a

valuable source of business-boosting expertise, the

Retail Stage in Hall 12.1 opens up a tailor-made

content program specifically for the retail sector.

With interactive presentations, panel discussions

and guided tours, Heimtextil provides space for

knowledge exchange and personal contacts.

Econogy - for a more sustainable

textile industry

The title Econogy includes all sustainability activities

of the more than 50 textile trade fairs in Messe

Frankfurt’s worldwide Texpertise Network. The term

links sustainability directly with economic success.

Exhibitors can have themselves audited according

to ESG/SDG-compliant standards and qualify for a

special signet on their stand and online. The curated

companies are listed in the Econogy FINDER: The

tool offers visitors orientation and guides them to

relevant exhibitors. In addition, interactive Econogy

Talks and Tours provide knowledge transfer and

innovative best practices. The Econogy Hub is a

meeting point for seal providers and certifiers.

Heimtextil 2025 takes place

from January 14 to 17, 2025

HTE HOME TEXTILE EXPORTS JANUARY 2025



24

PROFILE

74 years of crafting comfort:

Agaoglu Textile’s legacy

in home textiles

Agaoglu Textile, one of the leaders of the sector with its innovative

and high-quality production approach since 1950, draws attention

in the international market with its wide product range and

export power. We talked about the success story and future goals

of Agaoglu Textile, one of the leading names in the home

textile sector, with the company owner İsmail Ağaoğlu.

ABOUT US:

Could you introduce your company and share

its journey in the home textile sector?

“Agaoglu Textile was founded by Sait Ağaoğlu

in 1950 and has become one of the leading

factories in Türkiye in home textiles and

dyeing, printing and finishing by renewing and

developing itself in this process. All our products

have international certificates and we adopt a

high-quality and reliable production approach.”

HTE HOME TEXTILE EXPORTS JANUARY 2025


PROFILE 25

How has your company grown since the

period it started exporting?

“Agaoglu Textile has achieved significant growth

since the day it started exporting. Today, we have

become an important production center for famous

companies in 15 countries. Export diversity has

both increased our brand value and ensured our

recognition in the global market. We continue to

grow by constantly prioritizing quality and using

modern production techniques.”

Which are the main countries you currently

export to? Which are your strongest markets?

“Among the countries we export to are Azerbaijan,

Belgium, Croatia, Czech Republic, Denmark,

France, Greece, Iran, Latvia, Romania, Russia,

Slovenia, Spain, Switzerland, England. Our

strongest market is European countries. The

collaborations we have with famous bedding

brands in these geographies increase our market

share and strengthen our brand even more.”

What are the strategies you follow to open up

to international markets?

“We follow various strategies to open up to

international markets:

Quality and Certification: We take care to have

TSE, AMFORI BSCI, GOTS, ÖKO-TEX and

similar certificates to ensure the international

conformity of our products. This increases our

efficiency and increases our competitiveness in

the international market.

PRODUCTION POWER IN 31,200 M²

CLOSED AREA

Can you give information about your

production capacity and main production

facilities?

“Our company, which has a history of 74

years, has gained an important place in the

home textile sector with its modern machinery

and high capacity. We provide service with a

monthly finishing process of approximately

3,000,000 mt and a sewing capacity of

100,000 duvet covers in a closed area of

31,200 m². Different quality products such as

100% cotton, satin, ranforce, gofre, flannel and

percale are produced in our production line.”

Which product groups are you currently

focusing on? What are your prominent

products?

“We focus on important products for the home,

hotel, hospital and marine textile sectors,

especially duvet covers. Among the prominent

products are 100% cotton duvet covers,

products produced from satin and ranforce

fabrics. We also offer a wide range of products

with our duvet cover options in different

qualities such as gofre and flannel.”

EXPORT ACTIVITIES:

JANUARY 2025

HTE HOME TEXTILE EXPORTS


26

PROFILE

Market Research: We conduct comprehensive

market research to determine our target markets.

In this way, we analyze which configurations and

which are in higher demand.

Participation in Fairs and Events: By participating

in international textile fairs, we both exhibit our

products and have the opportunity to establish

new business connections. These events play an

important role in increasing our brand awareness.

Cooperation with Local Business Partners:

Establishing collaborations with local companies

abroad facilitates our entry into the market and we

can adapt to the current market dynamics.

Digital Marketing: We aim to promote our brand

on a global scale by effectively using social

media and digital marketing channels. The

advertisements we make on online platforms

provide us with international access.

These strategies help Agaoglu Textile to

continue to develop and use its presence in

international markets.”

SUCCESSFUL IN INTERNATIONAL

MARKETS

What are the challenges you face in your

export processes? How do you overcome

these challenges?

“As Agaoglu Textile, we face some challenges in

our export processes. These challenges and our

methods for dealing with them are as follows:

1. Customs and Logistics Processes:

Customs procedures and logistics organizations

in international shipments can be complex. In

order to overcome this situation, we make the

process more manageable by cooperating with

experienced logistics companies. In addition, we

prepare the necessary documents on time by

working with professionals who are familiar with

customs regulations.

2. Different Market Requirements:

Each market may have different standards

and requirements. In order to overcome

this challenge, we conduct market research,

determine the specific needs of each country and

adapt our products accordingly.

3. Competition:

Competition is quite high in the international

market. In order to gain competitive advantage and

overcome the low price competition of countries

such as India and Pakistan, we make continuous

quality improvements, develop innovative products

and focus on customer satisfaction.

4. Financial Risks:

Fluctuations in exchange rates and payment terms

can create financial risks. To manage this situation,

we try to minimize risks by opening accounts in

different currencies.

5. Supply Chain Management:

Disruptions in the supply chain can affect our

production processes. We reduce this risk by

establishing solid relationships with our suppliers

and creating alternative supply sources.

The measures we take against these challenges

make Agaoglu Textile’s export processes more

efficient and enable us to successfully take place in

international markets.”

PRODUCTS AND INNOVATIONS:

How do you shape your products according

to export markets? Are there changes in

demand by region?

“We take many factors into consideration when

shaping our products according to export markets.

First, we conduct comprehensive market research

to determine demand and trends in our target

HTE HOME TEXTILE EXPORTS JANUARY 2025


PROFILE 27

markets. In this way, we can determine which

products are more popular in which regions.

Since each region has different cultural and

aesthetic preferences, we consider the pattern,

color and fabric selection to adapt our products

to local tastes. In addition, there may be more

demand for certain product groups such as hotel

and hospital textiles in some regions. Taking this

into account, we diversify our product portfolio

according to regional needs.

Seasonal changes also have a major impact on

demand. For example, while light and breathable

fabrics are preferred more in hot climates, thicker

and warmer products are increasingly preferred in

cold climates. We make our production planning

by taking these changes into account.

In order to meet the market requirements in

different regions, we equip our products with

certificates specific to that region and ensure

quality standards. With all these methods, we

increase Agaoglu Textile’s competitive power

in international markets by developing products

suitable for the dynamics of each market.”

NEW GENERATION DESIGNS AND TRENDS

What steps are you taking regarding

sustainability or innovation in production?

“We are taking a number of important steps

regarding sustainability and innovation in

production. First of all, we are making our

production processes more sustainable by using

environmentally friendly materials. In this context,

we prefer natural and environmentally friendly

materials such as GOTS certified organic cotton.

In addition, by focusing on energy efficiency,

we use modern machinery in our production

facilities and integrate energy-saving systems.

We are also careful about waste management

and try to minimize the waste generated in the

production processes. In this way, we both show

our sensitivity to the environment and use our

resources more efficiently.

In terms of innovation, we constantly invest

in new product development processes. We

continue our R&D activities to create innovative

fabrics and designs in line with market demands.

We constantly improve our products by taking

customer feedback into account.

In addition to these: The satisfaction of our

employees and their ability to improve themselves

are also indispensable goals of Agaoglu Textile.

These steps ensure that Agaoglu Textile both

fulfills its environmental responsibilities and

continues its innovative approach in the sector.”

How important are fairs and international

events in your export strategy? Which events

do you plan to attend?

“Fairs and international events play a very

important role in Agaoglu Textile’s export

strategy. These events offer the opportunity to

establish new customer connections, strengthen

relationships with existing business partners

and introduce our products to the international

market. Among the events we plan to attend

in 2024 are important textile fairs. We aim to

follow innovations in the sector and increase

our market share by participating in fairs such

as Heimtextil, Poland. Such events provide a

strategic platform to increase the visibility of our

brand in the global market.”

‘WE WILL STRENGTHEN

OUR COMPETITIVE ADVANTAGE

IN THE GLOBAL MARKET’

FUTURE PLANS:

What are your export goals in the next 5

years? Are you looking for new markets?

“In the next 5 years, we plan to increase our

market share and open up to new markets in line

with our export goals. Our goal is to increase

sales in our current markets by 20% and

increase the number of countries we export to

by finding new markets.

In particular, we have new searches for Asian

and Middle Eastern markets. We aim to reach

different customer segments by evaluating the

potential in these regions. In addition, we will

continue to develop organic and environmentally

friendly products to meet sustainable product

demands and strengthen our competitive

advantage in the global market.”

How do you position your company in

terms of production and product variety in

the future?

“In the future, we aim to strengthen our position

in the sector by expanding our production

and product variety. First of all, we want to

better respond to the needs of our customers

by offering different fabric and design options.

By increasing our efforts to develop organic

and environmentally friendly products, we

aim to become a pioneer brand in the field of

sustainability. In addition, we plan to increase

our market share in these areas by making

special productions for different sectors such

as hotel, hospital and marine textiles. While

enriching our product portfolio, we aim to offer

innovative solutions by investing more in R&D

activities. With these strategies, we will increase

Agaoglu Textile’s influence in the international

market and move forward on the path to

becoming a competitive brand.”

JANUARY 2025

HTE HOME TEXTILE EXPORTS



Hall : 4 Stand: E24


30

PROFILE

Eylul Textile:

Where trust

and quality

go hand in hand

With its innovative approaches

in home textiles and strategies

based on customer satisfaction,

Eylul Textile stands out in

the international arena by

exporting to 20 countries.

Strong steps in the global market

Established in Bursa in 1996 and standing out

with its tulle curtain production, Eylul Textile

today exports to a total of 20 countries, primarily

in Europe and the Far East. The company shapes

its pricing policy and product range in line with

the expectations of its customers in order to

increase its competitive power in international

markets. Eylul Textile, which has developed its

products through intensive R&D studies in this

process, has adopted the principle of keeping

service quality at the highest level and keeping

customer satisfaction at the forefront.

Company owner Burak Candan evaluates the

competition in the global market as follows:

“As the influence of Chinese manufacturers in

the market increases, the share of Turkish textile

manufacturers is decreasing. This situation forces

us to lower our prices in order to balance our

production costs and profit margins. However,

we are trying to overcome these difficulties by

increasing our product range and keeping quality

and service at the highest level.”

Wide range of products and high capacity

Eylul Textile’s product portfolio consists of tulle

groups used in home textiles, intermediate

backdrops and fine tulle fabrics preferred in the

fantasy clothing sector. While these products

are highly appreciated in terms of aesthetics and

functionality, the company’s production capacity is

also at a level to meet this demand.

HTE HOME TEXTILE EXPORTS JANUARY 2025


PROFILE 31

Customer-oriented approach and future plans

Eylul Textile aims to bring the right products

together with the right customers by determining

customer satisfaction as its primary goal. Since the

company finds one-on-one customer visits more

sincere and productive, it plans frequent trips and

meets with its customers in different countries.

Eylul Textile, which does not plan to participate

in an important fair such as Heimtextil in 2025,

states that it will make a decision on this issue

according to the demands of its customers in 2026.

The company shapes its growth targets on the axis

of sustainability and customer focus in order to

maintain its leadership in the sector in the future.

The company produces approximately 500

thousand meters of fabric per month with 80

machines and directs 90% of this production

to export. Eylul Textile, which follows the

latest technology in its production processes,

continues its work to renew its machines and

transition to autonomous systems in the areas of

quality control and packaging.

Eylul Textile has been making a difference in the

home textile sector with its production approach

that prioritizes quality and customer satisfaction

since 1996. The company has strengthened its

position in the sector thanks to its strong presence

in 20 countries, wide product portfolio and

innovative approaches, and is taking firm steps

towards its goal of leadership in the global market.

Burak Candan shares the following

information about these technological

investments:

“We are replacing old machines suitable for our

product range by following the latest technology

innovations in our production, storage and

shipping processes. We aim to increase efficiency

by making our quality control and packaging

systems autonomous.”

Sustainability and innovative approaches

Eylul Textile, which attaches great importance

to sustainable production, is working intensively

to generate a recyclable fabric production

infrastructure. In addition, it prepares new

collections in line with the demands of its

customers by considering the different needs of

each country. The company closely follows global

fashion and shapes its products according to the

expectations of each market.

Burak Candan, the visionary behind the

company, explains this innovative method:

“We prepare new collections in line with the

expectations of our customers and make one-onone

presentations to them. In addition, we shape

our products by conducting R&D studies for the

different needs of each country.”

JANUARY 2025

HTE HOME TEXTILE EXPORTS



12.1 D65

H O M E T E X T I L E E X P O

14

17

J A N U A R Y

2025


F A B R I C S F O R

B E D L I N E N

Т К А Н И Д Л Я

П О С Т Е Л Ь Н О Г О

Б Е Л Ь Я



34

EVENTS

CIFF Guangzhou 2025:

A highly anticipated event with

expanded offerings and opportunities

Building on the remarkable success of its March 2024 edition,

which attracted a record-breaking number of exhibitors and visitors

from across the globe, CIFF Guangzhou is gearing up for an even

more dynamic and innovation-filled event in March 2025.

The Canton Fair Complex will once again become the epicenter

of the global furniture industry, welcoming key players

and showcasing groundbreaking developments.

As a strategic hub for the furniture business, CIFF Guangzhou fosters

design and innovation, stimulates market demand, and creates significant

growth opportunities for both domestic and international markets. With its

guiding motto, “Design Trend, Global Trade, Full Supply Chain,” the fair

offers a comprehensive view of the entire furniture supply chain.

The event brings together leading companies to unveil new products,

ideas, and solutions that address the ever-changing needs of the market. In

HTE HOME TEXTILE EXPORTS JANUARY 2025


EVENTS 35

addition to showcasing cutting-edge designs, CIFF

Guangzhou enhances the experience through

engaging design events, tailored B2B meetings, and

specialized matchmaking activities. These initiatives

span the eight-day fair and extend throughout the

year via online platforms, ensuring continuous

engagement and value creation for the industry.

CIFF Guangzhou 2025 promises to set new

benchmarks for innovation and collaboration in

the furniture sector, solidifying its role as a vital

platform for global trade and industry advancement.

“Powered by Design”, the 55th CIFF

Guangzhou 2025 is held in two phases

organized by product sectors.

From March 18 to 21, 2025, the first phase will

feature Home Furniture, presenting all areas of

home furnishings, from Contemporary Design to

the International Pavilion, from Dining&Living to

Sofa&Bed, including the Homedecor & Hometextile

and Outdoor Furniture, Sunshade & Leisure sectors.

Showcasing the latest innovations from leading

Chinese and international companies, the Home

Furniture will offer “one-stop” solutions for

sourcing and purchasing all types and levels of

home furnishings, thus meeting the needs of

international buyers and once again reinforcing

CIFF’s central role as a link between furniture

production and global markets. In this context, the

CIFF·Contemporary Design Fair will take center

stage, bringing together top brands, renowned

international designers, and institutions to

generate a unique system dedicated to research,

learning, production, and the commercialization

of design products. The International Pavilion will

be a prominent platform for major international

companies that have chosen CIFF Guangzhou

as a venue for promoting and selling both in the

Chinese domestic market and in global markets,

JANUARY 2025

HTE HOME TEXTILE EXPORTS


36

EVENTS

capitalizing on the presence of the most influential

buyers from around the world. Furthermore, the

Dining&Living section will feature living room

and dining room furniture, with multifunctional

and flat-pack solutions specifically designed for

international trade, mass distribution, contract

projects, and OEM-ODM services. As well as the

Upholstered Furniture section which will spotlight

sofas, mattresses, furniture, bedding, and bedroom

equipment; while Suite Furniture will provide

opportunities for companies focused on both

domestic market development and export, along

with specialists in cross-border e-commerce.

In the Homedecor & Hometextile sector, the

largest exhibition in Asia dedicated to interior

decoration and home textiles, international

traders, retailers, designers, and decorators will

have the opportunity to discover a wide range of

home accessories: decorative lighting, ceramics,

glassware, paintings and illustrations, artificial

flowers, fabrics, curtains, carpets, bed linens, and

cushions, among many other products.

Simultaneously, the Outdoor Furniture, Sunshade

& Leisure sector, recognized as the largest and

most professional event in the sector in Asia, will

focus on outdoor furniture, garden sunshades,

leisure equipment and decorations, designed to

meet the diverse needs of the global market.

The second phase, from March 28 to 31, will

spotlight the Office and Commercial Space,

the world’s largest exhibition dedicated to office

HTE HOME TEXTILE EXPORTS JANUARY 2025



38

EVENTS

furniture and commercial design. This unique

global platform for business and exchange will

feature the Office Environment, where top-tier

brands will showcase trends that redefine the

concept of modern and functional workspaces,

offering comprehensive and cutting-edge solutions;

Office Seating, which remains the world’s

leading reference point for seating designed for

professional use and the contract market; and the

Public Commercial Space, a leading venue for the

presentation of furniture for public spaces such

as schools, airports, sports facilities, cinemas,

auditoriums, hotels, and healthcare facilities.

Simultaneously, CIFM/interzum guangzhou

2025 will host Chinese and international

brands ready to present innovative solutions to

make the furniture industry increasingly smart,

addressing the needs of furniture manufacturers

and international traders. The Furniture Materials

section will focus on presenting solutions that

shape future furniture trends, featuring original

surface designs and high-performance materials

for furniture and upholstery. The central theme of

“Functional Innovation” will guide the Furniture

Hardware, emphasizing technological innovations

to build up a key business platform for the highend

furniture supply chain and smart home

solutions. Aiming to promote intelligent furniture

manufacturing, the Machinery section will bring

together the world’s top machinery manufacturers

to develop a strategically important event for the

development of the entire industry.

With over 4,700 exhibitors and a total exhibition

space of 850,000 m², CIFF Guangzhou confirms

itself as the largest fair in the sector globally.

Over 380,000 professional visitors from more

than 200 regions and countries worldwide are

expected at the Canton Fair Complex and PWTC

Expo in Guangzhou Pazhou. Preparations are

already in full swing: free preregistration, along

with information to plan the trip to Guangzhou, is

already available on the website www.ciff-gz.com.

HTE HOME TEXTILE EXPORTS JANUARY 2025




INSTAGRAM.COM/ISSIMOHOME

WWW.ISSIMO.COM.TR


42

PROFILE

Naza Tekstil excels

in quality and variety

Having Pera, Venessa and Alize brands with

excellent success stories in production and exports,

Naza Tekstil is a fast-growing company especially in

exports, offers excellent products in the home textile

industry. We asked the factor behind their success to

Mustafa Naza, proprietor of the company:

Could you briefly introduce yourself and

your company?

I am the third-generation representative of our

company Tuna Naza. My grandfather Abdullah

HTE HOME TEXTILE EXPORTS JANUARY 2025


PROFILE 43

Are there any investments planned in the

short, medium and long term?

We can think of our investments as renewing our

machinery park and keeping it up to date with the

necessities of our profession and keeping up with

technology as much as possible. We aim to follow

the requirements of technology in the coming period

and constantly renew our machinery park with the

highest and newest technology. We invest in our

own business with the money we earn from our

profession, without shifting it to any other sector,

and try to keep our technology as high as we can.

Can you give details about your exports?

What would you like to say about your

current and target markets, foreign

promotion, fair participation etc. strategies?

In the most recent period of 21 years, we have

exported to the nearby geography, the Balkan

countries, the Caucasus and the eastern bloc

countries. Recently, we have been exporting

to North African countries. We have been

participating in international and local fairs for

several years, the main one being HomeTex in

Istanbul. I think that there is a gap in exports in

this conjuncture in the world, especially since

Turkey always has ready-made products and the

surplus scales are not as large as before. We want

to focus on exports as much as we can and make

the maximum contribution to our country.

Naza came to Istanbul from our town Kızılcabölük,

where weaving has been done for centuries in

Denizli, and opened a store in Sümbüllü Han on

Çakmakçılar hill in order to sell the goods produced

in the town. Later, my father laid the foundations of

fabrication production in 1996. In 2006, he built a

factory for the home textile products we currently

do. And since then, we have been selling products

that we produce entirely ourselves.

What is in your product portfolio and

what are the prominent factors in these

products? What kind of studies do you

have on product development and R&D?

Our product portfolio includes wide range of diffirent

quality of dyed and printed fabrics for duvet covers,

quilts and sheets. We produce both duvet cover sets

and quilts from the fabrics we manufacture.

What makes you superior to your competitors?

Standard in product quality, continuity, production

discipline, best for our interlocutors during the

commercial process; to provide high benefit are the

factors we are specialized in. In short, on the basis

of efficiency, we manage to produce the right goods

at the right price, in the highest quantity. What is

important to us is the satisfaction of our interlocutors.

JANUARY 2025

HTE HOME TEXTILE EXPORTS



Keresteciler Sitesi Kızılcık Sokak No: 9

Merter - İstanbul / Türkiye

T: +90 212 644 20 45 - 644 20 46 F: +90 212 644 20 48

www.naza.com.tr

61 years of experience


46

PROFILE

Panayir Textile

Weaving the future

of sustainable

innovation

With a strong emphasis on R&D

and eco-friendly practices,

Panayir Textile continues to

lead the home and contract

textiles sector, blending

tradition with cutting-edge

technology for global success.

Established in 1994 with a small factory, Panayir

Textile has grown in a very short time and has

become one of the leaders in the home textile

woven fabric production sector. Panayir Textile,

which is the production choice of many brands

with its weaving technologies and product range,

Muharrem

Panayır

has always preserved its innovative production

style with the importance it attaches to R&D

studies. Conducting an exclusive interview with

Muharrem Panayır, general manager of the firm,

we asked the secrets of their success story.

Could you briefly introduce yourself and

your company?

I was born in Istanbul but I am from Denizli. I

finished primary school, secondary school and high

school in Denizli, where I started to live from the 2nd

grade of primary school. I studied textile engineering

at Uludağ University Faculty of Engineering in

Bursa. My interest and curiosity in textiles started

when I went to my father’s workplace and worked

in the summer months during the middle school /

high school years. This interest had a great share

in my choice of vocational education. As soon as

I graduated from university, I started working in

our family company. Our company, which was

established in 1994, entered the sector by producing

fabrics for home textiles. Our company, which

produced its fabrics on contract machines in its first

years, stepped into industrialism by purchasing its

own machines in the following years. Our company,

which has constantly renewed and increased its

machines over the years, has reached a capacity

of producing 10 million meters of fabric annually

on the latest technology air-jet and rapier weaving

machines. Our company, which produces all natural

and natural / synthetic blended home / hotel textile

fabrics, also prepares fabrics for different needs for

companies producing outdoor furniture and textiles.

What is in your product portfolio and what

are the prominent factors in these products?

What kind of studies do you have on product

development and R&D?

Our company can prepare home/hotel textile

products sewn and packaged for its own brands

HTE HOME TEXTILE EXPORTS JANUARY 2025


PROFILE 47

as well as fabrics suitable for the needs of its

customers. Apart from these, we have restarted

the collection of home textile products under

our “Luoca Patisca” brand, which we started

13 years ago and then stopped production for a

while. In this process when we started to prepare

products under our own brand, R&D studies

have naturally accelerated. In this process,

which continues by developing different yarn

and weaving types, licensed chemical processes

and sewing and appliqué techniques that provide

extra added value will be developed and will be

frequently used in our products in the coming

period. Our designers, who follow fashion colors

and trends, spend a lot of time on R&D and we

will see the results of these in the products under

our brand in the coming period.

What makes you superior to your competitors?

The most important elements that make our

company different are our exciting design team who

love their work and aim to put their dreams into

action; our young managers who invest in machines

that can produce not basic but differentiated

products; our business team that is firmly committed

to the mission of “reliability”, our vision focused on

our sustainable future and digitalized world.

Are there any investments planned in the

short, medium and long term?

Our company will not make an investment to

increase its weaving production capacity for 2024,

and in the following year, it will renew the machines

that need to be renewed and complete the additional

machinery investments that will increase its current

capacity by 15%. Our company will quickly make

the renewable electricity energy investment, which

it started in 2023 but could not realize due to the

inadequacy of the technical infrastructure of the

distribution company, in its prioritized short-term

targets and will be in a position to produce all of

the electrical energy we use. Apart from this, our

company aims to grow in the field of e-commerce

and will make serious efforts to take its rightful

place in both national and global markets, and will

quickly complete the employment and technology

infrastructure that we lack in this field. One of the

most important plans of our company, which makes

value-added exports its main goal, will be to increase

its R&D budgets to achieve this goal faster.

JANUARY 2025

HTE HOME TEXTILE EXPORTS


48

PROFILE

potential population and which we anticipate will

have a high interest in our product portfolio, will be

among our target market strategies.

Are there any specific issues or topics you

would like to emphasize in particular?

There are some issues that I would like to address

to the whole world through Turkey’s most

established magazine. These are the issues that

I would like to address by thinking about our

yesterday, today and tomorrow.

Can you give details about your exports?

What would you like to say about your

current and target markets, foreign

promotion, fair participation etc. strategies?

The shrinking world trade volume due to increasing

global inflation and tightening monetary policies

has caused serious declines in our company’s

exports. Our market and customer losses have

increased due to the fact that the labor and energy

costs imposed on the industrialists of our country

over our competitors in the Far East cannot be

subsidized. We will be much more aggressive

in reaching our target audience by exhibiting

our products at international fairs, especially

Heimtextil, and supporting them with social

media advertisements, with the awareness that the

most important point where we can compensate

for our losses is to have innovative collections.

Participation in smaller-scale local fairs that we

have not experienced before will also be among our

short-term strategies, and we will cooperate much

more actively with companies that provide B2B/

B2C logistics services that make the world smaller.

African countries and Brazil, which we think will

increase their national income on top of their

• Let’s know our history well and prepare our

young people to adopt this historical mission

• Let’s not educate our youth for the sake of

educating them. Let’s allow those who have

dreams to pursue them and make a special effort

to restore the dignity of all professions, without

exception, so that they have a profession

• Let us pass on nature to the next generation

in the same way we passed it on to the previous

generation. Let’s never forget that sustainability

depends on a living ecosystem with an inherited

nature and an unchanging climate.

• Let’s use our resources rationally. Instead of

fossil energy sources that harm nature, let us turn

to sustainable energy sources that protect nature.

Let’s make saving a basic philosophy at the top of

our lives, both in private and business life.

• Let us try to be and raise people with good morals.

Let us love the creation. Let good morals, honesty,

respect and justice form the basis of our relations

with each other. Let us never let go of the threads of

justice, good morals, respect, love and hard work.

• Let us not forget the importance of the family.

Let us know that there is no power that can

destroy a nation of close-knit families.

HTE HOME TEXTILE EXPORTS JANUARY 2025





52

PROFILE

Adea Textile:

Weaving innovation into

the fabric of the textile industry

From smart bedding products to

innovative business strategies,

Adea Textile stands out with its

forward-thinking approaches. We

had a brief interview with Mustafa

Alpagut, Managing Director of

Adea Textile about their activities.

ETHICALLY-SOURCED FEATHER

PRODUCTS AS A CORNERSTONE

What is Adea Textile’s core product

offering in the smart bedding category?

“We specialize in pillows, quilts, and toppers

with diverse filling options. Our ethicallysourced

and certified feather products are a

cornerstone of our natural filling line, alongside

wool. We also offer fiber fillings using bamboo

and cotton, plus synthetic materials including

both virgin and recycled fibers.”

HTE HOME TEXTILE EXPORTS JANUARY 2025


PROFILE 53

IT-DRIVEN PRODUCTION FOR SUPERIOR

CRAFTSMANSHIP

How does Adea Textile combine traditional

textile expertise with modern business

approaches?

“At Adea Textile, we’ve revolutionized traditional

textile business by integrating IT and international

business experience. This combination optimizes

production across our two Turkish facilities while

maintaining superior craftsmanship in our bedding

products, from ethically-sourced feather quilts to

innovative synthetic offerings.”

Could you elaborate on Adea Textile’s

approach to customer relationships?

“We believe successful partnerships go beyond

typical supplier-customer relationships. We

actively assist our customers with market

research, trend analysis, and potential risk

assessment. This collaborative approach

has helped us build lasting relationships and

enables our customers to better serve their end

consumers. Our commitment to communication

and support is what sets us apart in the industry.”

and packaging solutions. This curiosity-driven

approach has led to the creation of our brand

Salbace and helps us develop products that

are not only high-quality but also easier for our

customers to market effectively.”

SHARING EXPERTISE TO ELEVATE THE

INDUSTRY

How does Adea Textile contribute to the

broader textile industry?

“We actively participate in the industry’s

development through ongoing R&D initiatives

and close collaboration with trade offices. Our

production expertise in both natural and synthetic

fillings, combined with our modern business

approaches, allows us to share valuable insights

and best practices that benefit the entire sector.”

LEADING THE MARKET WITH RECYCLED

AND PREMIUM MATERIALS

How does Adea Textile stay ahead of

market trends?

“We maintain market leadership through

participation in major international exhibitions like

Heimtextil in Europe, Canton Textile Fair in China,

and other prestigious events in Paris and Milan.

These engagements, combined with our R&D

efforts, help us anticipate market demands and

adapt our offerings accordingly, from sustainable

recycled materials to premium natural fillings.”

What role does innovation play in your

company’s strategy?

“Innovation is core to our identity. We constantly

explore new production methods, materials,

JANUARY 2025

HTE HOME TEXTILE EXPORTS


54

PROFILE

Maslina Textile aims to

become a global leader

Combining innovation, quality, and sustainability, Maslina Textile

has quickly gained prominence in home textiles, with a focus

on expanding its market reach and introducing its brand worldwide.

As one of the suppliers of the best curtains,

Maslina Textile has been working to be one of the

sustainable leading companies. The company has

always been successful in its operations but aims

more. We asked the details of their success story to

Sedat Karadeniz from the company.

Could you briefly introduce yourself and

your company?

Thanks to my 18 years of market and sector

experience, I analyzed the needs of clients in

the industry better and established a young and

dynamic team under the umbrella of Maslina. In a

short period of 8 years, we have had an important

achievement in our market with this teamwork and

the priority we give to innovation.

What is in your product portfolio and what

are the prominent factors in these products?

What kind of studies do you have on product

development and R&D?

Our products are, Jacquards, Linen, embroidery,

Blackouts, Knitting, both sheer and drapery.

Our products mainly are naturel products. We

do production of our goods in our production

facilities with years of experience R-D team and

well-motivated designers.

What makes you superior to your

competitors?

Under the Maslina brand, there is quality and fast

delivery. We establish this in different countries in line

with the demands of our customers and the market.

We provide this important reliable and sustainable

services with our state-of-the-art warehouses.

Are there any investments planned in the

short, medium and long term?

Our priority goal is to deliver our products to rest

of the parts of the world. Our long-term plan is to

increase our brand value at the points we reach and

introduce the Maslina brand to the whole world.

Can you give details about your exports?

What would you like to say about your current

and target markets, foreign promotion,

participation in fairs, etc. strategies?

Currently, our market mainly focuses Europe,

Russia, Central Asia and some parts of Africa.

Our goal is to export to rest of the countries in

the same regions and to the whole world. We

aim to bring our brand to the forefront with our

e-commerce and promotion team that we have

created. In addition, we participate in local and

global fairs in various parts of the world.

HTE HOME TEXTILE EXPORTS JANUARY 2025



storyhometex.com


web: storyhometex.com

e-mail: export@storyhometex.com


58

EVENTS

Intertextile

Shanghai

Home Textiles

embraces

new decade

of powering

connections in

August 2025

Shanghai, 10 December 2024.

After wrapping up its 30th

anniversary event earlier this

year, Intertextile Shanghai Home

Textiles – Autumn Edition is

set to open up a new chapter

at the National Exhibition and

Convention Center (Shanghai) from

20 to 22 August 2025. Under the

new fair slogan ‘Powering home

textile connections in Asia’, the

global trade platform will once

again gather international and

domestic industry players, using

its ‘textile power’ to facilitate

business exchange during the peak

sourcing season in autumn.

Ms Wilmet Shea, General Manager of Messe

Frankfurt (HK) Ltd, emphasised the importance

of this event in fostering collaborations beyond

borders and across sectors: “Visitors to our

30th anniversary edition this year increased

by 10%, and 13% of the total was made up of

international buyers. With China extending its

visa-free entry and adding more countries to the

list, we are optimistic for a further increase in

overseas visitors next August, and for the fair to

demonstrate its rising value to global industry

players. The international and domestic markets

are showing optimistic signs, and Intertextile

Shanghai Home Textiles is the ideal platform for

exhibitors to showcase their ‘textile power’ to

the home and contract sectors. Next year, and in

the coming decade, we will continue to organise

high-quality events and provide exceptional

services to support our fairgoers.”

‘Textile power’ is a key message shared across

the home textile segment of Messe Frankfurt’s

Texpertise Network, with Intertextile Shanghai

Home Textiles amplifying the concept in

Asia via the key textile hub of Shanghai,

demonstrating a commitment to connect

industry players from around the world, across

sub-sectors and related markets.

Meanwhile, China’s home textile industry is

leveraging its strong manufacturing advantages,

with a rebound in demand from major export

markets in 2024 reversing the decline seen in

HTE HOME TEXTILE EXPORTS JANUARY 2025


EVENTS 59

2023. From January to September, the country’s

home textile exports reached USD 35.7 billion,

a year-on-year growth of 3.8%1, with the US,

EU, and Latin American markets demonstrating

growth well above the average. In many cases

the demand has echoed the global trends of

sustainability and innovation, strongly in evidence

at the show in 2024 and set to continue as

prominent themes in 2025.

Discussing emerging market trends, a Japanese

exhibitor at the previous edition, Mr Runhao Ma,

General Manager, Overseas Sales & Production

Dept of Toyo Orimono Co Ltd, noted: “Previously

only about 10% of our Japanese customers were

looking for sustainable products, now 50% to 60%

of our customers have such demands. This is one

of the best international fairs in China to expand

our reach to domestic and overseas buyers, which

is why we continue to exhibit here. On the first

day, we had already connected with more than 60

groups of very interested buyers.”

Mr Mário Abreu, Technical Manager of the

Elastron Group from Portugal also indicated the

importance of exhibiting at the textile trading hub:

“This is our fifth time joining Intertextile Shanghai

Home Textiles, we have a division in China with a

huge commercial team, and we noticed this show

is good for our Chinese market. We are happy

with the first day, and had plenty of visitors, mainly

Chinese but also some from the Middle East.”

Commenting on sustainability, he added: “We have

a selection of textile-waste recycled fabrics that

use zero water in production – if you manufacture

a sofa using these fabrics you save 250 litres of

water and about 400 PET bottles.”

A global showcase of innovation and

collaboration

The 2024 edition welcomed 946 exhibitors from

15 countries and regions across the 100,000

sqm show floor, who crossed paths with more

than 35,000 visitors from 108 countries and

regions. Long-term buyers such as Ms June

da Silva, Director of Hertex from South Africa

observed: “The prices remain good; the biggest

improvements have been communication and

product quality, and the exhibitors are always

forward-looking with colour. Around 70% of our

inventory either comes directly from China or via

Europe from China. This show is essential, and

has become more and more important to us as one

of our first choices for sourcing worldwide.”

The forthcoming Autumn Edition will continue

to feature a wide array of home textile products,

including bedding & towelling, rugs, table &

kitchen linen, upholstery & curtain fabrics,

editors, home textile technologies and textile

design, with multiple dedicated product zones for

buyers to explore. Intertextile Shanghai Home

Textiles – Autumn Edition is organised by Messe

Frankfurt (HK) Ltd; the Sub-Council of Textile

Industry, CCPIT; and the China Home Textile

Association (CHTA).

JANUARY 2025

HTE HOME TEXTILE EXPORTS


60

PROFILE

Plasmat

Excellence in presentation

materials since 1997

Focusing on innovation, customer satisfaction, and sustainability,

Plasmat continues to lead the industry with its diverse

product range and cutting-edge production technologies,

serving markets from Europe to Australia.

Established In 1997 in Istanbul to meet the

needs of PVC plastic packaging, promotion

materials, etc. needs of the companies, Plasmat

follows the technological developments and

strengthens its position in the industry.

Plasmat, which evaluates customer data and

develops easy assembly and time-saving

products in packaging and assembly works that

take long process, is one of the most preferred

brands of customers. Company owner Ahmet

Aydin emphasizes Plasmat’s vision by saying,

“Our product quality, ability to design for

every budget, and most importantly, customer

satisfaction is our priority principle.”

Could you tell us about the establishment of

your company and the developments while

entering the textile industry?

Plasmat Basim Kartela has been operating

since 1997. We produce presentation materials

to facilitate the marketing activities for many

sectors, mainly in the textile sector. We are in

this sector because the success of a company is

directly proportional to its marketing activities.

Accordingly, we consider presentation materials as

important and reflect our difference by adding our

own perspective to quality.

Can you give information about your product

range and machine park? What are the

features that you highlight in production?

In our product portfolio, there are various product

groups under the name of cardboard titles, folders,

bags, book cards, pvc-plastic packages, pleat

curtain catalogs and other presentation materials

which are becoming popular recently.

I can say that our product quality, the ability

HTE HOME TEXTILE EXPORTS JANUARY 2025


PROFILE 61

to design projects for every budget, the most

important of all is that our priority is customer

satisfaction and that we are ready to serve our

customers in every situation after sales.

Can you give us information about your

production facility?

Our production capacity is high, so we use the

latest system automatic machines that will save

time in our production. We carry out R&D studies

to get the same quality and standard product at

every stage of our production and update our

machines by following new technologies.

What can you say about your design and

R&D teams?

Our industry is an area that requires continuous

innovation and high dynamic range. In this

direction, we develop suitable presentation

materials as the product portfolio changes. We visit

textile and technology fairs to follow innovations

worldwide.

Which countries do you export and which

do you want to include in your export

network?

We export to many countries from America to

Australia, 90% of our exports goes to European

countries. Our goal is to include Middle East

countries in our export network.

What are the fairs you are attending or

intending to exhibit?

We participate in all textile fairs both in Turkey and

abroad as exhibitors and visitors. Heimtextil, IMM

Cologne and Hometex fairs are the leading fairs

we intend to attend.

Can you evaluate your location in terms of

raw materials and distribution? Where can

customers reach Plasmat?

As a company, ninety percent of our raw materials

are of European origin. Our company is located

in Istanbul as a location where we can provide

suitable freight for land and sea transportation.

Our customers can reach us through our social

media accounts and our website as well.

Do you have any social responsibility

activities?

We use 100% recyclable paper and plastic

products in our products. For the year 2020, we

are planning to carry out the social responsibility

project “Not waste but Recycle”.

What is your company’s approach to

social media? In which social networks are

you active?

The number of social media users is increasing

day by day and it is the popular advertising

method in reaching the masses. It is important

for easy accessibility and we actively use social

media as a company.

JANUARY 2025

HTE HOME TEXTILE EXPORTS


62

PROFILE

Berkay Textile:

Spinning success,

weaving dreams

Berkay Textile’s success stems from

its innovative approach to upholstery

fabric production, its passion for the

craft, and its strategic investments

for a sustainable future.

We interviewed Ahmet Gören, General Manager

of Berkay Textile, about their operations and the

key factors driving their success in the industry.

Could you briefly introduce yourself and

your company?

“Our company was established in 2003 in

Bursa, which has been one of the centers of the

textile industry for a long time, under modest

conditions, similar to the establishment story of

many companies. With the grace of the Creator

and intense efforts, it has grown and developed

continuously. Now, in addition to our wide

variety of weaving options, we also have our own

fancy yarn facility, and we produce according to

different demands of our customers.”

PRODUCT DEVELOPMENT AND

COMPETITIVE ADVANTAGE

What is in your product portfolio and what

are the prominent factors in these products?

What kind of studies do you have on product

development and R&D?

“We mostly produce upholstery fabrics. Unlike

the high-volume production and trade format in

the Far East, the fact that we are structured to

make smaller quantities of products that are more

suitable for Turkish conditions, but with features

and options, allows us to stay a little away from

some of the current problems. This relatively stable

situation offers us more opportunities in terms of

P&D and R&D. Our structuring and investments in

this area will continue.”

What makes you superior to your

competitors?

“We really love our work. As such, we are

involved in business processes where necessary.

When relevant initiatives are taken quickly,

things become easier.”

INVESTMENTS AND EXPORT

STRATEGIES

Are there any investments planned in the

short, medium and long term?

“Currently, we have a SPP project established

on 47,000 m2 in the Kütahya region. Our

facility will be commissioned very soon. It will

contribute to reducing our country’s dependence

on foreign energy. Of course, it will have

a positive impact on the environment and

undeniable benefits on the competitiveness

of our company. We also have ongoing

investments and structuring within our company

in terms of efficiency and risk management.”

Can you give details about your exports?

What would you like to say about your current

and target markets, foreign promotion,

participation in fairs, etc. strategies?

“Currently, we export mainly to Europe and

America, either directly or through marketing

companies. For years, we have been observing

that fairs, even at a high level, have lost blood.

Our current primary effort in marketing is to

have more intensive meetings with our customers

through digital methods, and to intensify the

exchange of samples with our distant customers

through these channels. Afterwards, of course, it

is important to visit. We have also made various

investments in this regard.”

WITH ENTHUSIASM AND COURAGE

Are there any topics or issues you would like

to emphasize in particular?

“Although the daily problems are painful, when we

look at the processes from above, it is a clear fact

that Turkish industrialists will get a higher share

of the world trade volume in the coming years.

We must continue to work with enthusiasm and

courage and invest for our future generations.”

HTE HOME TEXTILE EXPORTS JANUARY 2025


Stand: 12.1 D30

MEYTEKS TEKSTİL SANAYİ VE TİCARET LTD. ŞTİ.

Organize Sanayi Bölgesi Bereket Caddesi No: 5 P.K: 20330 Denizli/ TÜRKİYE

T: +90 258 269 24 14 | www.meyteks.com.tr | e-mail : info@meyteks.com.tr


64

PROFILE

NIATEKS:

Leading

the way with

quality and

innovation

With over 20 years of expertise in the garment

industry, we have expanded our mastery to

include home textiles, with a focus on the Kitchen

department. For the past 3 years, we have crafted

our own design products, blending innovation

with tradition. Our team is committed to creating

valuable products that meet your needs, and we

are always open to new ideas and development.

We empower our customers with cutting-edge designs

and expert range planning, particularly emphasizing

the significance of kitchen design products in the

European home textile market. By ensuring they

lead the market with trendsetting collections, we help

them stay ahead of the competition.

We prioritize the design of kitchen products in

home textiles, but we also understand that design

alone is not enough. Each design reflects our

commitment to enhancing your home environment

with quality, tasteful, and eco-friendly textiles. We

believe that functionality and sustainability are

equally important, especially in kitchen textiles.

We prioritize assisting brands in staying relevant

and solidifying their position in the future with

strategic solutions. We believe in creating the

right collections at the right time and serving

our customers by understanding their needs.

Additionally, we offer our customers the flexibility

to produce as few as 50 units, making trial orders

an integral part of our service.”

Just as in life choices, we naturally prefer quality

over quantity. Just as we seek high-quality food,

better relationships, and experiences, we should

ask ourselves why we would compromise on

quality when it comes to our business style.

HTE HOME TEXTILE EXPORTS JANUARY 2025



66

EVENTS

International

Istanbul

Furniture

Fair to

embrace

the global

furniture

industry

With its 250 thousand square

meter exhibition space,

the International Istanbul

Furniture Fair, which is

supported by the Furniture

Associations Federation

(MOSFED)

and is a collaboration

between MOS Fuarcılık and

Tüyap Exhibitions Group,

will bring the global

industry to Türkiye.

Ahmet Güleç,

President of MOSFED

Ahmet Güleç, President of MOSFED, offered

details on the preparations for the fair, which

will reopen its doors on January 21-25: “Our

annual January fair has grown to become

one of the world’s iconic brand organizations.

Nearly 1000 companies with over 3000

brands attended our January 2024 fair, and

144 thousand industry professionals from 152

countries traveled to Istanbul. We anticipate we

will exceed these figures at our fair, which will

be held on January 21-25, 2025.”

HTE HOME TEXTILE EXPORTS JANUARY 2025


EVENTS 67

Preparations for the International Istanbul

Furniture Fair (IIFF), which has become one

of the most prestigious meeting spots for the

worldwide furniture industry, are in full swing.

Organized with the collaboration between Tüyap

Tüm Fuarcılık Yapım A.Ş. and MOS Fuarcılık

A.Ş by the Furniture Associations Federation

(MOSFED), the fair will reopen its doors on

January 21-25, 2025.

The International Istanbul Furniture Fair (IIFF),

which attracts 1000 companies with 3000

brands from Türkiye and around the world

and showcases products on a 250 thousand

square meter area, is visited by nearly 150

thousand buyers each year for collaboration and

procurement with producers.

Organizers are ready for the big show

According to Ahmet Güleç, President of the

Furniture Associations Federation (MOSFED),

preparations for the IIFF, which is closely

watched by the global furniture industry, are

proceeding at full speed: “Türkiye is one of

four countries where production is made in

all product categories and the seventh largest

JANUARY 2025

HTE HOME TEXTILE EXPORTS


68

EVENTS

exporter. We accomplished this through our

strategies and strength in production, design,

branding and marketing. We strengthened our

position in furniture manufacture while also

gaining strength by organizing a fair that attracts

attention from all around the world. Istanbul

has become one of the most highly watched

furniture bases thanks to our international

furniture organization. International furniture

manufacturers now prefer our fair for exhibition.

1000 companies with more than 3000 brands,

mostly from Türkiye, will attend the IIFF again.”

One fair, 152 countries

According to Ahmet Güleç, more than 144

thousand industry professionals from 152

countries attended the January 2024 fair:

“Visitors who came to see the newest furniture

trends and designs, build strong networks,

and explore collaborations returned to their

home nations happy. We anticipate a greater

number of visitors in 2025. As a result, we carry

out a strong promotion and marketing study.

Hopefully, we will achieve our goals, and both

our country and our industry will benefit.”

Reminding that for the industry’s trade volume

to increase, they brought purchasing delegations

to Türkiye in collaboration with the ministry,

Ahmet Güleç stated: “We are extremely pleased

with the growing brand strength of our fair and

the intense worldwide attention it attracts.”

Starting on January 21 with an exhibition

space of 250 thousand square meters

The International Istanbul Furniture Fair, which

will bring together purchasing professionals,

interior architects, designers and furniture

enthusiasts in Istanbul, will be set up on an area

of 250 thousand square meters in all 26 halls at

the Istanbul Fair and Tüyap Fair and Congress

Center on January 21-25, 2025. Modernmodular,

beds and bed bases, office-school

furniture, furniture accessories will be exhibited

at the Istanbul Fair Center while modern-modular

furniture, luxury furniture, children’s and teen’s

room products, and garden furniture will be

exhibited at the Tüyap Fair and Congress Center.

HTE HOME TEXTILE EXPORTS JANUARY 2025


part of

14. – 17. 1. 2025

FRANKFURT, ALMANYA

YOUR PLACE

TO BE, SEE

& FEEL

info@turkey.

messefrankfurt.com

Explore the textilestrends

synergies!

Tel.: +90-

216-384 50 50

www.heimtextil.messefrankfurt.com




72

PROFILE

İsa Textile expands its global reach

With a focus on innovation, sustainability, and quality,

İsa Textile has been shaping the home textile industry since 1980,

delivering a wide range of products to over 40 countries and

aiming to reach even more markets.

İsa Textile has been in the home textile since

1980. By producing mainly cotton fabrics and

polyester fabrics for curtains, the company serves

its customers with ready-to-use home textile

products sewn together with its wholesale fabric

sales, through its patented brands NAPOLYON,

DAVINCI, and HUQQA in many countries of the

world. We conducted an interview with an official

of İsa Textile about their products and operations:

With what kind of products does İsa Textile

serve the sector?

As Isa Textile, we have a product range that can

meet the needs of our industry and respond to

its demands. In addition to our fabrics mainly for

home textile, hotel, hospital, baby-child-adults, our

products such as Ranforce, Poplin, Akfil, Satin,

Pique, Towel Holder, Raw Cloth, Duck Cloth,

Undersheet, Plush, Hasse, Rips, Gabardine and

Muslin fabrics, we provide wholesale service. In

addition, we also serve the end user with our

product range, which we have sewn from these

products and made ready for use.

What are the features of the products you

produce? What are the most important

features that set you apart from other brands?

As for our feature that distinguishes us

from other companies, we continue to work

intensively to provide the best service to our

customers as wholesale and ready products

by constantly following up-to-date technology,

design and international fashion with R&D

and innovation studies and combining

sustainable development conditions with quality

standards. In addition, we ensure that we are

the trendsetting company in the sector, not

following the sector with these works.

HTE HOME TEXTILE EXPORTS JANUARY 2025


PROFILE 73

How can you evaluate the last period in

terms of the sector and the brand?

As an industry, it is impossible not to be affected

by the situation in the world. However, since

our company and our country are one of the

leading, reliable companies and countries in the

sector and our company has products in every

continent, it cannot be said that we have too

much difficulty in finding a market. However,

while this makes us proud, it also puts a great

burden on us. Being aware of this, we continue

our work without stopping.

How was the year 2024 from the standpoint

of exports? Which countries and regions do

you export to? Are there new target markets?

If we consider the exports in 2024, we are

pleased that despite the wars and economic crises,

we recorded a growth as the country and our

company. Of course, we need to increase more.

We are trying to do our best in this regard. We

mainly produce products for export. Currently, our

export sales to over 40 countries continue. Our

goal is to sell products to more countries and new

markets and to increase the exports of our country

and our own company to the highest levels.

JANUARY 2025

HTE HOME TEXTILE EXPORTS


Head Office : Kemalpaşa Mahallesi Gençtürk Caddesi No:30/B Laleli - İstanbul / TÜRKİYE

Branch Office : Kemalpaşa Mahallesi Gençtürk Caddesi Birlik İş Hanı No:15 Kat:2 Kapı No:201 Laleli - İstanbul / TÜRKİYE


@bykaancollection.murat

+90 530 175 39 77

by kaan collection

bykaanmurat@hotmail.com


76

PROFILE

Karagöz Textile:

Excellence

in private label

production

from Denizli

Specializing in towels, bathrobes,

and ihram production, Karagöz

Textile stands out with its

professional processes and

customer-focused approach.

Denizli-Based Karagöz Textile is an established

firm undertaking production and selling circles in

a professional manner. Starting from yarn supply

the company carries out all processes up to the

weaving, dyeing, cutting, sewing, packaging and

shipping. We conducted an exclusive interview with

Mustafa Karagöz, proprietor of Karagöz Textile.

HTE HOME TEXTILE EXPORTS JANUARY 2025


PROFILE 77

Could you briefly introduce yourself and

your company?

I am Mustafa Karagöz, the owner of KARAGOZ

TEXTILE company. I was born in February 2,

1980. I f we talk about my background story; I

graduated the Textile Engineering Department of

Pamukkale University in DENİZLİ and worked as

a manager at important companies for a certain

period of time. Based on my knowledge and

experience, I decided to start my own business.

Karagöz Textile was established in Denizli in

2000, and it operates in a closed area of 3000m².

In our productions, we offer a wide range of

high-quality products that suit the interests and

needs of our customers. Karagoz Textile, carries

out the shipment of textile products starting

from the supply of yarn, after carrying out the

weaving and dyeing processes and by doing

confection operation.

What is in your product portfolio and what

are the prominent factors in these products?

What kind of studies do you have on product

development and R&D?

Our main manufacturing items are; production

of various towels, bathrobes and bed linens, bed

sheet fabric production and pique production. In

addition, we produce in huge quantities of ihram

for the foreign market.

What makes you superior to your competitors?

In Turkiye, in the textile industry every company

strives to be the best within itself and Works to

achieve their goal. If we talk about the distinctive

features that distinguish us from other companies;

• Our experience and knowledge

• Fast delivery on large orders

• Ability of problems solving

• Fast and definitive solution in product supply.

Are there any investments planned in the

short, medium and long term?

Firstly, in our short-term plans; we want to

increase export intelligence, more, and to increase

number of towel production and looms. When

we came our long terms plans; to branding and

giving dealerships in the product groups in which

we produce bedding and fabric. And of course, to

increase the volume of products, annually.

Can you give details about your exports?

What would you like to say about your current

and target markets, foreign promotion,

participation in fairs, etc. strategies?

The majority of our exports are to European

countries, partially, the Aslan countries are

included. In our aims are to increase the hotel

textile products in Balkans countries and to increase

volume of export especially England market.

If we talk about the fairs, we participated Heim

Textile fair in many times, but unfortunately, after

Covid 19, we were unable to participates. After

this term, we are going to Heim Textile fair and we

are working for this direction. In addition, we have

German website ‘’ www.frottierhersteller.de’’ as

well as www.karagoztextile.com .

Are there any topics or issues you would like

to emphasize in particular?

Finally, I can add that ‘Always follow the newest’ is

our company motto ans as KARAGOZ TEXTILE;

we strive to be best in the sector. We are proud to

represent Turkiye in textile industry.

JANUARY 2025

HTE HOME TEXTILE EXPORTS


78

PROFILE

Premium quality and innovation:

ÖZKAYA’s

competitive edge

Özkayaoğulları elevates home textiles with

cutting-edge weaving technology and superior craftsmanship

as well. Another factor which Özkayaoğulları

prioritizes is innovation. Thanks to its R&D team

the company produces highest quality level of

innovative curtains and fabrics.

Özkayaoğulları has been operating in all areas

of production technology, design and service

addressing to the values of every culture and nation.

Recep Kardeş of the company said: “We continue

production with the understanding of ‘If you set your

plans properly the success follows. If you believe in a

discipline, team spirit, love and respect, the success

will definitely follow.’ Our company team has been

working with the highest level of motivation and

determination to provide customer satisfaction.”

Continuing its production as a fully integrated

facility, Özper aims to increase its export rate and

expand into new countries and markets in 2024.

Özkayaoğulları is a family business established

in 1990 to operate in the construction industry.

Later the company stepped into the textile sector

in 2004 by Yılmaz ÖZKYA. Producing competitive

home textile products under its respectful brand

of Özper, the company has been continuing to

develop its production and activities.

Total production area of the factory is 12000

square meters where an annual capacity of 1

million meters of fabrics is produced. The plant is

equipped with the latest model weaving machinery

to respond to customer demands more quickly.

The company attaches extra importance on quality

HTE HOME TEXTILE EXPORTS JANUARY 2025



80

PROFILE

From Denizli to the world:

Sierra Textile’s journey to the top

Sierra Textile, established in Denizli, combines traditional expertise

with innovation, making a name for itself in global markets.

We interviewed Emine Doğmuş, CEO of Sierra Textile about their operations.

production tailored to our customers’ needs.

Recently, we have added 100% cotton, four-layer

muslin fabric ihram garments to our range.”

GLOBAL REACH AND SUSTAINABLE

PRACTICES

Where does Sierra Textile stand in the

international market?

“We are actively present in the global market,

especially through platforms like AliBaba.com. Our

Emine Doğmuş,

CEO of Sierra Textile

A VISION ROOTED IN QUALITY

What vision led to the establishment of

Sierra Textile?

“Sierra Textile was founded in Denizli to combine

traditional textile manufacturing expertise with an

innovative approach. From the very beginning, we

have focused on quality production and customer

satisfaction. This vision has been the driving force

behind our journey to enter global markets.”

Can you tell us about your product range?

“Our product portfolio is quite extensive. We

produce raw and dyed fabrics, yarn, peshtemals,

towels, bathrobes, hotel textile products, and

more. Additionally, we offer custom design and

HTE HOME TEXTILE EXPORTS JANUARY 2025



82

PROFILE

products reach customers across Europe, the Middle

East, and the Americas. Our quality and reliability

have secured us a strong position in the industry.”

What sets you apart from other

manufacturers?

“Our in-house production capacity and expertise

in yarn dyeing allow us to offer fully customized

products. Moreover, sustainability is a priority for

us. Our eco-friendly production processes and

innovative approach enable us to build strong

connections with our customers.”

ECO-FRIENDLY PRODUCTION IN ACTION

What are your sustainability efforts as a company?

“We conduct our production processes using

environmentally friendly methods. We use modern

machinery that reduces energy consumption and

technologies that minimize the use of natural

resources. Additionally, we place great importance

on waste management and recycling processes.”

Can you share some of your recent projects?

“One of our recent projects involved developing

a high-quality linen and cotton blended fabric.

With this product, we aim to collaborate with

major brands. Additionally, we increased our

brand visibility by reaching a large audience at

the İzmir Fashion Home Fair.”

STAYING AHEAD IN A COMPETITIVE

MARKET

What are your thoughts on competition in

the textile industry?

“Competition drives us to be more creative and

innovative. Understanding customer needs and

providing quick solutions are key to standing out. We

continuously renew ourselves both technologically

and in terms of design to stay ahead.”

What advice would you give to young

entrepreneurs?

“It’s crucial to understand the industry and choose

the right area of expertise. Building a reliable brand

by focusing on customer satisfaction is essential.

Following technology closely and integrating

sustainability into their business models can also

create a significant advantage.”

What are your goals for the future?

“Our goal is to make Sierra Textile a more

recognized brand on a global scale. We plan to

invest in technology to optimize our production

processes and offer more innovation to our

customers. We also aim to stand out in the

industry with sustainability projects.”

HTE HOME TEXTILE EXPORTS JANUARY 2025



84

TRENDS

Emerging Color Trends

by Milou Ket

Renowned trend forecaster Milou Ket unveils an inspiring vision

for current and upcoming color trends. The Dutch expert offers

a wealth of insights, particularly valuable for emerging talents

in the interior decoration industry. Explore the following ideas

to discover the creative possibilities that lie ahead.

Contact:

studio@milouket.com

Turkish agent:

didem@fabricconcept.com

INTRODUCTION

In these times of turmoil that are

defined by uncertainty, disruption

in the supply chain, war,

inflation, climate-, and energy

crisis, we have a strong need for

consolation, wellbeing, and color.

Our interest in color is evident

and has grown. Artificial

Intelligence is important and

will gain importance. Many

companies are taking their

responsibility as to sustainability

issues, many alternative

materials are available, derived

from natural waste. Or they

recycle. We need to make more

conscious choices in production,

consuming and our way of life.

In the interior, shapes have

become rounder and curvier,

we see ridges and ribs. Texture

and imperfections, tactility,

warmer and earthy colors are

important. Sometimes primitive

influences in shapes and

materials are applied. Organic

ideas are opposed to artificiality

HTE HOME TEXTILE EXPORTS JANUARY 2025


TRENDS 85

and technology. Colors should

be mixed among the themes.

Acoustic solutions are important.

1. WARM AND GROUNDED

The first theme is called “Warm

and Grounded”. It is a timeless

direction, with a need for

comfort and wellbeing. As

foreseen, colour has become

much more important. In

this theme we will see in the

future more colours that are

influenced by nature in warm

earthy colours. The shapes are

voluminous, round and friendly.

The design is simple, functional,

fluid, organic, quiet without

superfluous details. A lot of

attention is given to sustainability

and longevity, especially for

materials and for production

methods. Alternative natural

materials are used, such as fungi

and leather made of fruit waste,

seaweed, corn, banana, recycled

pet bottles, paper, coffee grind,

etc. etc. But also, hard materials

such as marble and travertine.

The materials are quite heavy

textured, we see bouclé and

tweed, but also cuddly materials

such as mohair, fake fur and

wool. Textiles are important to

convey this need for softness.

We see high/low effects through

tufting, loops, and fringes.

Carpets, in unexpected shapes,

are used also on the walls.

Wallpaper and murals in colour

blocking and rounded abstract

shapes are important. Furniture

should be versatile. Artificial

intelligence has become an

important factor in visualization

of the interiors. 3-D printed

decorative objects play a role.

Silver coloured objects make a

comeback.

2. REFLECTIONS AND

TRANSPARENCY

The second theme is called

“Reflections and Transparency”.

It is a modern, innovative

direction, with phantasy and

surreal effects. Sometimes it

looks artificial. The materials

that are used, contribute to

that. They are often manmade,

such as glass, Perspex,

polyester resin and plastic. Also

recycled polyester is applied.

Transparency, special gradient

effects and shifts of colour give a

modern touch to the interior. It is

often associated with light effects,

sometimes with an acid or neon

colour touch to convey a specific

effect. In the prints we see for

instance water colour effects and

clouds, but also at random spots

and stains and marble effects.

Often the patterns are playful

and whimsical, curtains are

often transparent and executed

in gradients. As part of the

unreal-like atmosphere, we

see more and more renderings

with artificial intelligence. It is

sometimes difficult to distinguish

JANUARY 2025

HTE HOME TEXTILE EXPORTS


86

TRENDS

fake from real. Also, gradients,

iridescence, and the play with

transparent layers are important.

In the architecture we see arches,

circles and rounded shapes. We

see ridges and serrated shapes.

Geometry, stripes, stylized

patterns, and hand painted

patterns are applied on fabrics

and carpets. Murals are popular.

Acoustic products play an

important role and are also used

as room divider and are made

of recycled pet felt. We will see

a lot of 3-D printed objects such

as vases etc. There is interest in

vegetable dyes.

3. CROSSOVER

CREATIVITY

In this styling direction

“Crossover Creativity” we notice

that the attention for hand crafted

products has grown. One-of-akind

products, preferably with

imperfections, wabi sabi, are

valued and add character and

personality to an interior. It also

tells the story of the resident.

Traditional techniques are

appreciated such as ikat, shibori,

tie & dye, kilims etc. We see new

interpretations of these centuryold

techniques, for instance in

unexpected combinations or

different applications. Natural

materials are in demand, such as

wood, cork and bamboo, raffia,

rattan, terra cotta, linen, hemp

etc. We love the irregularities

that show in the application of

the materials, the unevenness

and unpredictability, caused

by chance. The expressions

of different cultures with their

local materials, skills and

knowledge are blended into a

highly personal interior, with a

bohemian character. Especially

the handwork from Morocco and

in general from Africa shows in

carpets, textiles, wicker work

and ceramics to name a few.

As in other styling directions

textures are appreciated here

too. Handmade cushions show

embroideries, fringes, tassels

and are hand tufted. Products

from recycled materials or other

conscious sources, will gain

importance. We see sometimes

archaic and primitive shapes. We

also see tribal products such as

masks.

4. COLOUR CLASH

This style direction “Color

Clash” is about bright, clear, acid

colors, that are often applied

in a single product, especially

small furniture, accessories,

and outdoor products. They

are often too bright and

overwhelming to apply in an

interior, although they may be

used in wallcoverings as an

eyecatcher. But they are mainly

used for decorative accessories

that stand out, such as carpets

or textile wall hangings, vases, a

single piece of furniture etc.

HTE HOME TEXTILE EXPORTS JANUARY 2025


TRENDS 87

They look nice in multicolor

effects. We see influences from

Modern Art, Bauhaus, but also,

more playful and whimsical art

movements such as Memphis.

We see ridges, serrated edges

and bubbles. Color blocking is

important. The emphasis is on

man-made materials such as

glass, Perspex, acrylic, polyester

resin and plastic. Graphic

effects, sometimes in black and

white, are important, such as

stripes, checkerboards, enlarged

pixels, facets and geometric

patterns. All kinds of light effects

play a role, we see lenticular

materials, and application and

integration of adaptable coloured

Led’s. In the architecture we will

see, also in this style direction,

more rounded shapes, such as

arches or circles. Renderings

with Augmented Reality and

Artificial Intelligence will become

more and more important. Small

furniture such as side tables and

stools are important to adapt to

different situations in a versatile

interior. Many graphical prints

can be combined.

5. WONDERS OF NATURE

In the styling direction “Wonders

of Nature” we see how issues

such as care for the environment,

sustainability, conscious

consuming, and the concern for

climate change are the drivers

behind this theme. We are

trying to diminish our ecological

footprint by using alternative

materials such as fungi, corn,

banana leaf, bamboo, cardboard,

vegan leather and using food

waste such as coffee grind.

Renewable natural materials such

as linen, hemp, raffia, rattan,

wood and recycling are a must.

Flora and fauna are depicted in

wallcoverings, posters, cushions,

and other decorative products.

We see plants, foliage, insects,

birds, butterflies, or products

with a nostalgic association.

We see a glorification of wild

nature sometimes from the

past, with exotic trees and

plants, plantations with palm

trees, exotic birds and flowers,

tigers, monkey’s, jaguars, but

also creatures of the sea. Murals

show more romantic images

of historical Mediterranean

landscapes with pine trees. We

enjoy the soothing and calming

effects of the color green, also

for paint. Botanical prints are

popular, with pictures from

natural history books. Murals

are very important. Carpets and

textile wall hangings take on

unexpected shapes. Textures

with tufting, high/ low reliefs are

important. Green colours are

often combined with dusty pink

and terra shades. Tiles will be

applied in interiors too.

6. ECLECTIC TREASURES

In this last direction “Eclectic

Treasures” the inspiration comes

from opulence, luxury, glamour,

nostalgia and history. Sometimes

history with a humorous twist.

Also, Bohemian influences play

a role. Gold, and other shiny

metallics such as copper in small

touches or thin lines, play a role.

Use ocher from other themes

for this. The curiosity cabinet

continues to play an important

role. We see ideas from Natural

History books, science, botanical

prints, collections, and discoveries

from the animal kingdom and

nature, stuffed animals, rare

precious stones, glass domes,

corals, and shells, fragments of

classic statues from the Greek

and Roman era. Animals are

depicted as humans. There also

can be a modern approach with

bright light effects against a dark

background, iridescence, aurora

borealis and oil spots effects. Mid-

Century furniture is important,

especially in velvet with a golden

or copper accent, and fringes for

a dramatic effect. Leather and

welded materials are applied.

Dark, rich colors as paint give

a moody atmosphere. Precious

stones such as marble, travertine,

and tiger eye are popular: real, as

veneer or as imitation. Acoustic

properties remain important.

Embroideries, velvets,

jacquards, and traditional motifs

play a role in fabrics. We see

rhythm, irregular lines and

zigzag patterns come forward in

the contrast between black and

white. Brown and grey work

well together.

JANUARY 2025

HTE HOME TEXTILE EXPORTS



Kumaşın sanata dönüştüğü nokta...

Küçükbalıklı Mahallesi 11 Eylül Bulvarı No: 210/1

Osmangazi - Bursa / TÜRKİYE

T: +90 224 216 16 46 | +90 224 214 00 80

web: www.ecordingplise.com

e-mail: info@ecordingplise.com


90

PROFILE

Toplu Tekstil

serving curtain

manufacturers

with the best

curtain tapes

Having established itself as a trusted

brand in curtain tape production, Toplu

Tekstil continues to serve the home

textile industry with its long history

and experienced team. We conducted

an exclusive interview with company

representative Hümeyra Bulut to learn

more about the company’s success story:

General Company Information

Can you introduce your company? How long

have you been in the home textile sector?

Our company was founded in 1978 and began

narrow weaving production in 1997. Between

1997 and 2005, we focused on manufacturing

various narrow weaving products. In 2006,

following a partnership that strengthened our

position, we started producing curtain tapes for

the home textile sector. As of December 2012,

I took over all company shares, and since then,

our company has continued its journey in the

sector without slowing down.

Could you provide information about your

production capacity and main facilities?

Our company has a monthly production capacity

of 45 million meters. Manufacturing is carried out

in a facility with a 1,750 m² closed area.

What product groups are you focusing on

currently? Which products stand out?

We produce curtain gathering tapes, curtain

buckram, and curtain rollers for home textiles,

as well as narrow weaving products for garment

accessories. We can manufacture products in widths

ranging from 1 mm to 200 mm. In the curtain tape

group alone, we offer nearly 1,000 varieties.

Export Activities

How has your company grown since it

started exporting?

We grow consistently each year by staying true

to our quality objectives and welcoming new

customers into our fold. With each passing year,

we achieve our next targets more easily.

Orhan Yildizhan, Chairman of Toplu Tekstil

Which countries are your main export

markets? Where are you strongest?

The Toplu Tekstil brand has become well-known in

our sector. We export to many countries, including

HTE HOME TEXTILE EXPORTS JANUARY 2025


PROFILE 91

those in the Russian Federation, Europe, Asia, and

South Africa. In addition to these markets, we are

increasingly focusing on the European market.

What strategies do you follow to enter

international markets?

We connect with numerous customers from abroad

at the trade fairs we attend.

What challenges do you face in your export

processes, and how do you overcome them?

So far, we haven’t encountered major difficulties.

We maintain constant communication with our

customers, which allows us to solve minor issues

easily. Maintaining customer communication is

very important to us.

Products and Innovations

How do you tailor your products for export

markets? Do product demands vary by region?

Yes, product demands vary by region. We offer

custom production tailored to the requested products.

What steps are you taking regarding

sustainability or innovation in production?

We implement changes required by our

infrastructure and the sector.

Do you offer custom-made or personalized

designs? In which markets are such

demands more prevalent?

We meet the demands of companies exporting

to Europe and many other countries worldwide.

With our machinery and technical staff, we meet

all customer needs seamlessly. Additionally, we

support the R&D efforts of our customers and

deliver special orders promptly and meticulously. In

short, we are customer-focused.

Competition and Marketing

How would you define your competitive

advantage in the global market? What are

your standout qualities in terms of price,

quality, or design?

Customer references and satisfaction ensure our

sustainability. Our personalized, customer-focused

approach gives us an edge. We provide boutique

services to our customers.

What efforts are you making in branding and

digital marketing?

We actively use social media and our website.

We also respond quickly via WhatsApp and have

started using e-catalogs. Digital marketing plays a

significant role in our strategy.

How important are trade fairs and

international events in your export strategy?

Which events do you plan to attend?

We participate in domestic trade fairs. At these

and future events, we will continue showcasing

our new, high-quality, and innovative products

developed through our R&D efforts.

Future Plans

What are your export goals for the next five

years? Are you exploring new markets?

By producing new and high-quality products that

meet the needs and suggestions of our customers,

we aim to take our brand one step further.

How do you envision your company in

terms of production and product variety in

the future?

Our fundamental quality policy is to produce

quality rather than control it. We aim to fully

meet the expectations of internal and external

customers, do things right the first time, and

implement continuous improvement across all

areas. By adhering to our standards and systems,

we ensure that quality becomes a way of life.

Simply put, “Those who know us, know us.”

How are you adapting your company to the

changing trends and demands of your sector?

We will continue to make our name known in the

industry alongside our established brand.

JANUARY 2025

HTE HOME TEXTILE EXPORTS



www.isatekstil.com.tr


94

PROFILE

Lima Logistics:

Innovative solutions

and future vision

in fair logistics

Lima Logistics makes a difference

with its innovative solutions

and leading applications

in the sector in fair logistics.

We interviewed Vedat Çelik, Lima Logistics

Founding Partner about their innovative solutions

and future vision in Fair Logistics.

“Fair logistics is a critical service for companies

to exhibit and market their products at domestic

and international fairs. Our biggest difference at

this point is that we provide services with a team

of experts in every field of logistics. After our

customers deliver their fair materials to us, they

know that their products reach their stands in the

fair area without dealing with any bureaucracy. At

the end of the fair, we deliver their materials to their

doors with the same meticulousness. Our main goal

is to guarantee our customers’ success at fairs.”

Online Fair Logistics Service in 2025

“As Lima Logistics, we are at the forefront in the

sector with our “Fair and Event Logistics Service”. We

will carry out our operational processes faster with

our recent Istanbul and Bursa warehouse investments.

We successfully organized hundreds of fairs in

2024. Our goal for 2025 is to continue to grow

with new fairs in addition to increasing our current

activities. In line with this, we have accelerated our

digitalization investments. Thanks to the “Online

Fair Service” that we plan to launch in 2025,

our customers will be able to easily submit their

logistics demands from all over the world. Now,

fairs and logistics services will be just a click away.

Our “Expocase” transportation module, which

we have received positive feedback from our

customers within our services, offers a permanent

solution to cost and storage problems. It facilitates

the operational processes of fair participants with

its practical use and portable structure.

We support our customers with all the details with

our expert team that is well-versed in processes

such as temporary and definitive export, customs

clearance, storage and physical distribution.”

Global Collaboration with IELA Membership

Lima Logistics has proven its strength in global

exhibition logistics once again by receiving the

International Exhibition Logistics Association

(IELA) membership certificate at the 39th IELA

Congress held in Taiwan. This membership allows

Lima to respond to exhibition logistics needs

around the world quickly and effectively.

Leader in National Participation Fairs

As a result of the trouble-free operational

services it provides, Lima continues to lead in

national participation logistics by gaining the

trust of Exporters’ Associations such as the

Istanbul Chamber of Commerce (ITO), Istanbul

Textile and Apparel Exporters Association,

Uludağ Exporters’ Association (Bursa UİB) and

Aegean Exporters’ Association (İzmir EİB).

Carbon Neutral Transportation

with “LİMA GREEN”

The sustainability-focused “LİMA GREEN” project

reveals Lima Logistics’ environmentally sensitive

transportation approach. Within the scope of

this project, carbon emissions originating from

transportation are reduced with carbon footprint

calculation and offsetting studies.

Offering carbon-neutral delivery options for fair

shipments, Lima measures carbon footprints as

part of the fight against climate change and offers

sustainable solutions to its customers through the

carbon credits marketplace.

HTE HOME TEXTILE EXPORTS JANUARY 2025


Towel Production I Bathrobe Production

Hotel Textile Production I Linens Set Production

Akçeşme Mahallesi 2054/3 Sokak A1 No: 3 Pırlanta Sanayi Sitesi,

Akçeşme, 20020 Denizli Merkezefendi - Denizli / Türkiye

T: +90 258 252 11 16 | +90 537 565 95 91

www.karagoztextile.com | www.frottierhersteller.de

e-mail: info@karagoztextile.com




98

PROFILE

By Kaan

Collection of

drapery and

accessories

opens up

to beauties

The company offers quality,

originality, and expertise:

it is the address of innovation

in curtains and accessories.

Preparing wrapping up the year with success By

Kaan Collection is ready for another year with

the best motivation driven by the success they

recorded in 2024. We conducted an exclusive

interview with Murat Çağ from the brand. He

outlined their activities and operations:

“With 20 years of experience in the industry

and an 8-year successful journey under our own

brand, we have become a leader in the field of

curtains and curtain accessories. Everything

you need—from rustic designs to custom-made

accessories, curtain fabrics to upholstery and

HTE HOME TEXTILE EXPORTS JANUARY 2025


PROFILE 99

leather materials—is waiting for you in our store.

Especially our fire-resistant and water-repellent

leather fabrics stand out, backed by certifications

that comply with international quality standards.

“We design over 500 new patterns every year,

and all our accessories are 100% handmade.

This means you are not just purchasing a

product but owning a piece of art.

“As a company that continues to grow by

meeting new customers and entering new

markets every day, we aim to strengthen our

leading position in the industry in the coming

years by expanding our product range and

making a difference with our quality.”

“Currently, we export to more than 50 countries,

covering a wide geography from the United

States to Central Asia and from Europe to the

Middle East. However, what matters most to us is

that our customers, who experience our quality,

choose to work with us for many years. We have

strong partnerships in countries such as Russia,

Uzbekistan, Turkmenistan, Qatar, the United

States, Iran, Iraq, Moldova, Lithuania, Albania,

Bulgaria, Azerbaijan, and Kazakhstan.

“Our products bring contemporary designs together

with classic lines. With our custom manufacturing

and personalized design services, we meet the

unique demands of each of our customers. Every

product undergoes a meticulous quality control

process to ensure it is delivered to you flawlessly.

“We are the first choice for everyone who

values quality and originality! Visit our social

media accounts to explore our products and

designs more closely.

JANUARY 2025

HTE HOME TEXTILE EXPORTS




102

PROFILE

Raifogullari Tekstil:

Weaving excellence in home textiles

A JOURNEY OF INNOVATION AND

QUALITY

Please introduce your company to our

readers in brief.

“Our activity started on textile and food business

in 1995. We have currently been continuing our

production in our new factory of 20,000sqm

outdoor area. Having different quality certificates

from respectful organizations, our firm has

different departments such as planning, cutting,

sewing and shipping. Using the most up-to-date

technologies, we have been responding to the

demands of our customers with the most reliable

and high-standard quality home textile products.”

What does your product portfolio include?

“Our main production groups are fabrics,

weaving, towels, bathrobes, bed linen, pillows and

disposable medical products.”

Raifogulları Tekstil sets itself

apart in the home textile

industry with its innovative

approach, high-quality products,

and ambitious export goals.

Offering an extensive range of premium products,

the company specializes in fashionable, highquality

towels, bed linens, and more. Based-in

Denizli, Raifogulları Tekstil raises the bar in its

export targets. The company takes firm steps

forward in the home textile industry and increases

its towel and fabric processing capacity day by

day. Raifogulları has a leading position among

the country’s towel and bed linen exporters.

Raifogullari Tekstil exports their products mainly

to Russia, Ukraine, Moldova, Italy, Germany,

Romania and Morocco. Operating in the home

textile industry with a wide range of products

Raifogulları Tekstil has a remarkable success story.

We asked the details of the story to Memet Zahir

Celik, chairman of the board of the company:

HTE HOME TEXTILE EXPORTS JANUARY 2025



104

PROFILE

What can you say about your customer

satisfaction policy?

“It is our main principle. Aiming at maximum

customer satisfaction, we offer quality products of

serial production. This is the main reason why we

render services to world-famous brands.”

FUTURE GOALS AND CONTRIBUTIONS

What are your main goals?

“We will stand and keep our position in the world

textile arena. We will contribute to the national

economy, and we will provide more employment. We

also have textile machinery manufacturing supported

by Tubitak. These machines include full-automatic towel

length sewing machine, full-automatic towel length

cutting machine, full-automatic towel cross cutting

machine, full-automatic fabric overlock length sewing

machine, full-automatic fabric cross cutting machine,

and full-automatic sheet 4-side sewing machine.

Furthermore, we want to export 30% of our products.”

COMMITMENT TO TURKIYE’S TEXTILE

LEADERSHIP

Anything you would like especially to highlight?

“Our country has been exporting to many countries

of the world, and Türkiye is the number one

supplier of Europe in this sector. Thanks to our

experienced team and dedication to our business,

we offer our products at competitive conditions.”

HTE HOME TEXTILE EXPORTS JANUARY 2025



106

PROFILE

ENTEMA pioneers

textile innovations

with advanced

machine designs

Since its inception in 1992, ENTEMA

has specialized in fabric drying and

finishing, carving a niche in textile machine

manufacturing. Based in Çorlu, one of

Türkiye’s key textile hubs, the company

operates with a strong focus on research

and development, continuously prioritizing

customer expectations and satisfaction.

ENTEMA’s cutting-edge machinery, which

represents Türkiye’s engineering excellence,

serves clients across four continents.

Sustainability at the Core

In an era where sustainability is paramount,

ENTEMA integrates environmentally friendly

features into its machines. By minimizing waste

and reducing energy, water, and chemical

consumption, ENTEMA’s designs promote ecoconscious

operations while enhancing the quality

of textiles made from recycled materials.

By blending innovative designs with patented

technologies, ENTEMA has revolutionized the

global textile industry. The company’s machines

not only surpass expectations in process

quality and production capacity but also reduce

operational costs, bolstering the competitiveness

of user businesses.

SWELLSOFT: Redefining Textile Finishing

ENTEMA’s flagship product line, SWELLSOFT,

comprises two innovative machines: the

Continuous Tumbler Drying Machine and the

Carpet Finishing Machine. Developed through

HTE HOME TEXTILE EXPORTS JANUARY 2025


PROFILE 107

years of R&D supported by TÜBİTAK (The

Scientific and Technological Research Council

of Türkiye), these machines operate on patented

principles that deliver unmatched results for diverse

textile products, from lightweight fabrics to carpets,

towels, and even items made from recycled fibers.

SWELLSOFT machines streamline traditionally

multi-step processes into a single operation,

increasing efficiency and reducing fabric wear. Their

advanced energy-saving technology makes them a

game-changer for textile finishing processes.

Unmatched Results for Fabrics

Key features of SWELLSOFT include:

• Tension-Free Processing: Fabrics move in a

one-way direction under controlled tension,

unaccumulated and 100% open width form,

avoiding breakage, abrasion, and shine defectseven

at high temperatures.

• Enhanced Fabric Quality: Fabrics processed

with SWELLSOFT achieve superior softening,

volumizing, pattern clarity, and reduced waste

because there is no fabric-to-fabric friction.

Martindale abrasion tests reveal durability

several times greater than fabrics treated with

conventional machines.

A Milestone for Carpets

The SWELLSOFT Carpet Finishing Machine, with

working widths up to 5 meters, sets new industry

standards. Carpets made from viscose, bamboo,

cotton, wool, acrylic, polyester, or their mixtures

processed with this machine benefit from superior

dust removal, pile volumizing, soft touch and

enhanced pattern clarity and brightness.

With the patented method applied to the carpets

along with three-dimensional homogenization,

smoothing, volumizing and relaxing effects

SWELLSOFT address persistent issues like

adhesive migration to the piles of back coating

process and another problem pile flattening,

significantly improving carpet durability and quality.

JANUARY 2025

HTE HOME TEXTILE EXPORTS


108

PROFILE

QUADRO: 4 Pass, High-Capacity,

Energy-Efficient Relax Drying

For over three decades, ENTEMA has refined its

tensionless fabric drying technology, culminating

in the QUADRO model. This advanced drying

machine boasts:

• Compact Design: Four fabric passes with hot air

from both top and bottom maximize evaporation

and drying capacity in minimal space.

• Energy Efficiency: With low electricity

consumption (as little as 70 kW/hour), the

QUADRO achieves daily drying capacities

exceeding 30 tons at 90% belt occupancy.

• Ease of Use: A user-friendly interface, same-side

fabric entry and exit, and low-maintenance design

ensure seamless 24/7 operation.

The QUADRO delivers remarkable results, such

as shrinkage values below 5% (typically 3%) for

fabrics after washing tests.

Innovation in Towel Manufacturing and

pique fabrics

QUADRO’s application in the towel processes,

when paired with the SWELLSOFT Continuous

HTE HOME TEXTILE EXPORTS JANUARY 2025


PROFILE 109

Tumbler Drying Machine, has further enhanced

product quality while reducing energy

consumption, production time, and labor costs.

This new concept eliminated the problems caused

by conventional pre-drying processes, such as

fabric stretching, pile crushing and fabric breakage.

ENTEMA’s QUADRO model has proven

particularly effective for cotton pique fabrics

used in towels and bathrobes.

Founder Ömer GÖKCAN shared: “Drying

cotton pique fabrics with our QUADRO

machine at a high feed rate achieved excellent

softening and volumizing, with shrinkage

values of just 3% in both width and length after

washing tests, of course combined with its high

capacity and energy saving”

Shaping the Future of Textiles

By consistently pushing the boundaries

of textile machinery design, ENTEMA is

not only meeting the demands of today’s

industry but also shaping its future. Through

SWELLSOFT and QUADRO, the company

continues to deliver innovative, cost-effective,

and sustainable solutions that redefine textile

finishing processes worldwide.

JANUARY 2025

HTE HOME TEXTILE EXPORTS





Hall : 4 / A 13


114

PROFILE

Buca Yun exports quality

home textile products globally

Specializing in production of blankets, wool

and cotton and yarn products, has been

serving the home textile industry over 62

years, has a prominent place in its field. We

asked the details of their success story to Mr.

İbrahim Bayraktaroğlu from the company. The

full text of the exclusive interview follows:

Can you introduce your campony?

How long have you been serving in the home

textile industry?

Buca Yun Mensucat San. Tic. AŞ. was established

in 1962 by co-founders Ibrahim Bayraktaroglu

and Serif Tikvesli in Izmir. Since that day, we

specialize on our exclusive blankets as well as

wool, cotton and yarn products. In over 60 years,

we have strived to reinforce our every practice

with our guiding principle that “the secret to

quality lies in expertise”. On this path that we set

out as a straygharn yarn facility, we fast became

one of Turkey’s leading blanket manufacturers and

continue to be a household name in home textiles

with our rich product portfolio ranging from

throws and sofa covers to bed sets. This growth

has been achieved together with our many valued

business partners and a dedication to 100%

Customer Satisfaction above all. Every single item

is produced with love, passion and a never-ending

excitement for the art of weaving and jacquard

by combining wool, cotton and synthetics in just

the right amount required for our outstanding

designs and in a wide range of beautiful colors.

We pay immaculate attention to detail and

keeping quality consistent from manufacturing

to packaging of each product, merging classic

and modern styles, while keeping customer

requests and satisfaction front and central to our

processes. We have persistently maintained the

Buca Yun promise of quality for three generations.

In our passionate journey from the past towards

the future, we give prominence to sustainable

practices using recycled/regenerated yarns and

care deeply about the future of our planet. We

aim for excellence in every aspect of our business

and love accompanying you in refreshing your

living spaces every season of the year, through a

product selection of different materials, sizes and

shapes that go beyond bedroom textiles. Buca

Yun export their product portfolio globally and

can be found in the rooms of luxurious hotels,

in state-of-the-art hospitals and big retail chains

across the world. Every new season means a new

and exciting opportunity for us to design timeless

pieces that you can enjoy and find comfort in,

wherever you may be. Should the exact product

that you want is not among our vast selection,

we can do a bespoke production in the sizes

and colors of your choice. The foundation of our

success is grounded in exceptional quality and our

commitment to ensuring customer satisfaction all

the way down to the end consumer. We are happy

HTE HOME TEXTILE EXPORTS JANUARY 2025


PROFILE 115

and proud that you can find our signature not only

on our own-brand products but also on collections

we produce for our partnerships with the global

industry leaders in home textiles.

At Buca Yun, we don’t have customers but rather

valued business partners. All our partners know and

readily testify to our unique blend of trust, service

and care that goes into every partnership. Because

to us, these are not mere words on a manifesto,

these are the core of who we are as a business. This

mindset ensures that we always have long-lasting

partnerships that span over years of achieving

business goals together. We are happy to share

the joy it brings us knowing that we can join hands

and achieve success through our industry presence

across generations, our dedication to excellence in

every avenue we touch, our wealth of exceptional

quality products and our valuable partners.

Combining wool and synthetics in the formula

according to our designs, we complete all weaving,

dyeing and finishing processes in our integrated

manufacturing facilities.

From production to packaging, we want our

products to be in harmony, combining classic and

modern designs. Our customers’ demands always

remain a priority to us. Without compromise from

our standards, we deliver the same Buca Yün

quality for three generations.

Please inform us about your production

capacity and production plants.

Our production capacity is 800,000 products per

year. We continue our activities in a production

facility of approximately 3000 square meters in the

Kula district of Manisa province in Turkey. Before

weaving our products, we start processing the yarn

we receive and direct our production according to

different product groups. We have a facility that

tries to obtain the best product with our production

and we provide the best-imported machinery and

equipment in each of our production processes.

With the passion we feel for what we do, we

see constantly improving ourselves and making

improvements as a part of the production we

carry out. We are trying to progress on the path

of becoming an integrated facility that tries to

achieve international product quality. 61% of our

employees are women. We are a big family that

aims to grow continuously.

Which product groups do you focus

on currently?

What are your most favorable products?

Home textiles are not only a need today, but

also have evolved into the concept of fashion

home, which brings about a production that

changes and develops according to the trends

in line with the needs of customers. As Buca

Yün Scotch, we also care about this and try to

produce home textile needs for our customers by

the current trends. In our journey that we started

with only wool blankets, today we continue our

production activities with many products such as

cotton blankets, quilts, sofa covers, sofa shawls,

bedspreads, 4-season covers and multi-purpose

covers, wearable blankets, shawls, picnic blankets,

etc. We are a company that aims to constantly

improve ourselves in terms of our products and to

progress proactively by designing new products

that we believe our customers will need.

ON EXPORT ACTIVITIES

What is your growth success since

you began to exports?

Thanks to our over 61 years of production

experience, export activities that carry us to the

international level are an important building block

on our path. In this sense, we continue to advance

our overseas activities and markets by not being

satisfied with the countries we operate in and always

trying to open up to new markets and aiming to

JANUARY 2025

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PROFILE

by meeting with our customers with whom we

are about to make an agreement at fairs, online

meetings, and one-on-one meetings. In addition, we

try to get information and support from institutions

and organizations such as exporters’ associations,

bulletins provided by the Ministry of Economy, and

customs consultants that operate for companies like

ours. Our internationally valid quality certificates

support us positively in terms of export.

PRODUCTS AND INNOVATIONS

How do you develop your products according

to the export markets?

Are there demand differences depending

on regions?

Each region’s product demand varies.

Understanding and learning these to ensure

successful cooperation is an important part of

our job. We offer our customers the right product

content and trendy designs, and based on their

feedback, we carry out production suitable for the

market in which we operate.

increase our power in the markets we are present.

The unique service we offer to our customers

and the satisfaction provided by our production

approach enables us to grow in our export activities.

What are your main export markets and

the ones you have a strong place?

We have a wide international market network,

primarily in the European market, as well as

extending to America, Russia, Arab countries,

and South Korea. We can say that the European

market is our strongest market.

Can you tell us about your strategies

when opening international markets?

The most basic strategy we follow in opening up

to the international market is to achieve success

by collaborating with multinational companies and

being present in other countries where they operate.

In addition, we try to establish new collaborations

in international and local fairs we participate in

and to increase our market share in the markets

we operate in. We pay attention to every customer

demand, no matter how big or small. This gives

us a return on customer satisfaction and continuity

with increasing demands.

What are the difficulties in your

export processes?

How do you overcome with these obstacles?

Each country’s export conditions are different.

We try to get information about these conditions

What progresses do you manage

in sustainability and innovation?

We can say that the most important thing that

has enabled us to do our job for over 60 years

is innovation. In this sense, we avoid repeating

ourselves and start each new season with striking

new products. In this sense, we have a separate

department that provides new designs throughout

the year. We can say that our innovative solution

suggestions and designs are among the most

important issues that we provide customer

satisfaction. The fact that many of our products are

exhibited in trend areas at international fairs we

participate in shows that we are an important part

of this in the sector. In this way, it makes a great

contribution in terms of awareness of our brand

and providing new collaborations.

In this sense, we care about the future, sustainability

is an indispensable part of our business. While

doing this, we continue our activities with

regenerated/recycled products by using recycled

yarns, especially in our cotton products.

Do you offer customized designs

or private production?

Where are these demands are most common?

For us, each project is realized with a special

production within itself. We create a special

collection for each brand we work with

throughout the year. We do not offer the same

design to any customer operating in the same

market. We differentiate all the collections we

offer according to the customer. In this way,

we are very proud to have gained customer

satisfaction that has lasted for years. In addition to

these, we realize special productions by bringing

together different materials that offer different

HTE HOME TEXTILE EXPORTS JANUARY 2025



118

PROFILE

areas of use for our products. Special productions

or personalized product demands are generally

requested from the European market.

COMPETITION AND MARKETING

How do you define your advantages

in the global market? What are your advantages

in price, quality and design?

Under the increasingly competitive conditions

every passing day, we are trying to provide a

global competitive advantage by trying to obtain

unique designs, collections, in other words,

different products. We are trying to change the

cost-oriented production approach by trying to

develop new designs and different products. Our

internationally valid quality certificates and the

awards we receive are the instruments that support

our competitive advantage in this sense. We can

say that our competitive power has increased

thanks to our customer-oriented approach and the

unique service we provide. In other words, we can

say that tailor-made solutions are the secret of our

long-term work in the market we operate in.

What kind of activities do you undertake

in terms of branding and digital marketing?

We are constantly trying to improve ourselves in

terms of digitalization. Digital marketing is of great

importance in terms of being present in global

markets. We strive to use digital marketing in every

field from our product barcodes to the fairs we

attend. In this sense, we try to use all digital tools

such as QR barcodes, online communication tools,

online conferences, etc. that enable us to quickly

communicate all the innovations we make to our

customers. We try to express ourselves in terms

of digital marketing with online networks such as

Linkedin and social media tools such as Instagram.

We are a well-known and well-established company

in the home textile industry as B2B. It is very

valuable for us to progress with our own brand in

the international markets we are present in. Our

QR barcodes, which are used to direct our company

and website in each of our products, continue to

strengthen our brand awareness. In addition, we

aim to strengthen our awareness in the global

market in 2025 with our new sub-brands that will

carry it strongly to B2C. We continue our product

sales activities periodically in different online

markets to take place in the digital market. We aim

to be in international online sales channels in 2025.

How important the fairs and international

events in your export strategies?

Which events are you planning to attend?

International exhibitions and events are among

the most important elements in terms of exports.

International fairs such as the Heimtextil

Exhibition and Hometex Fashion Home are

among the important fairs for our sector in this

sense. We attach great importance to attending

these fairs. In addition, taking part in home

textile fairs held in England, Dubai, and Portugal

is among our new-term plans.

PLANS FOR FUTURE

Can you mention about your next five-year

export targets?

Do you plan to penetrate into new markets?

We aim to increase our current export payment

in our total trade volume to 50% and even

exceed it in the next 5 years. Australia and

Canada are among our new market targets.

Exceeding our sales in foreign markets every

year is among our main targets.

How do you locate your company in terms

of production and product variety?

We have projects for each new year to develop

production and increase efficiency. In this sense,

we aim to increase our competitive power with

every new step we take. We plan to realize 6

different new projects by increasing our product

range with new yarn content. Our goals are not

limited to this, but we have reserved an area within

our production track where we can constantly

try and implement innovations according to the

developing and rapidly changing sectoral needs.

In other words, developing and implementing new

products is a part of our business processes.

How do you adapt your company in line with

ever changing trends and demands?

One of the clearest definitions we can express

ourselves is not to repeat ourselves. In this

direction, we aim not to fall behind the market

by following global resources. Keeping our new

product development area in our production line

always active is an important part of our job. One

of the most important elements that feed these

is undoubtedly the projects that we progress with

our customers, the feedback they provide us, and

our valuable communication. While doing these,

we can say that we adopt a proactive working

approach by not only fulfilling the existing

demand, but also by producing new projects that

we believe can create demand, and create new

products that will create trends.

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PROFILE

Sarra Home excels in quality

Sarra Home Textiles adds elegance and comfort to every corner

of living spaces. Experience quality in home textiles

with Sarra Home’s meticulously designed products.

Can you introduce your company? How long

have you been in the home textiles industry?

Our company is built on 65 years of experience

dating back to the 1960s. In 2020, we branched out

from our previous partnership to establish our brand,

Sarra Home Textile Products Digital Marketing

and Trade Ltd. Co. We have been operating

independently for approximately five years.

Can you provide information about your

production capacity and main facilities?

Our company produces towel and bathrobe

groups in-house, while other home textile groups

are sourced externally. We have an annual

production capacity of 350 tons of towels. Our

production line includes eight weaving looms, one

cutting machine, one sewing machine for specific

dimensions, and five sewing machines for widthspecific

production, all managed internally.

What product groups are you currently

focusing on? What are your standout products?

Our priority is our brand value. Under the Sarra

Home brand, our primary focus is on products

like bathrobes, hand towels, kitchen towels, bath

towels, and embroidered napkins. For sourced

products, we strive to maintain consistent quality,

which is also a key focus in our market strategy.

Export Activities

How has your export business grown since

you began?

As a newly established company, our initial priority

has been to build brand value. Although we haven’t

reached our desired level in exports, about 10% of

our sales come from export markets. Expanding

this percentage is among our goals as our product

portfolio develops. Participating in home textile

fairs is part of our strategy to increase this figure.

Which countries are your primary export

destinations? Where are your strongest

markets?

We have strong business relationships with Russia

and close ties with Georgia and Azerbaijan.

Through our online store, we have also expanded

to eight different countries.

We conducted an exclusive interview with Mehmet

Erim, Chairman of the Board, to learn more about the

activities of the company based in Denizli, Türkiye.

What strategies are you using to enter

international markets?

Rather than focusing on a single region, we aim to

touch multiple markets and deliver Sarra’s services.

HTE HOME TEXTILE EXPORTS JANUARY 2025


PROFILE 123

Our strategy involves tailoring innovations to the

ethnic and cultural needs of each region, meeting

their demands with quality production. While we

don’t rely on a single strategy, our commitment to

blending traditional and innovative production with

competitive pricing positions us well in the market.

What challenges do you face in export

processes, and how do you overcome them?

We face financial challenges related to periodic

crises and difficulty finding markets. To address

this, we participate in fairs to showcase our

products to global clients. Since social media and

other communication channels do not fully reflect

the quality of our products, we believe fairs will

help us overcome these obstacles.

Products and Innovations

How do you tailor your products for export

markets? Do regional demands vary?

Our products vary based on market demands. We

revise our offerings to align with the ethnic, cultural,

and socioeconomic characteristics of each region.

Meeting the unique demands of some regions for less

common home textile products can be challenging.

We evaluate such requests under our R&D

framework and aim to meet them conscientiously.

What steps are you taking toward

sustainability and innovation in production?

We are focusing on renewable energy panels

and transitioning from non-renewable to ecofriendly

energy sources. Our evaluations on this

matter are ongoing.

Do you offer custom or personalized designs?

In which markets are these requests more

common?

No, we do not offer personalized designs, as such

orders disrupt our production flow. Instead, we

focus on products that cater to a broader audience.

Competition and Marketing

How would you define your competitive

advantage in the global market? What stands

out: price, quality, or design?

Since we are not yet highly active in the global

market, our current focus is on building brand

value. Once established, our approach will evolve

based on supply and demand.

What efforts are you making in branding and

digital marketing?

We are progressing in digitalization through

e-commerce platforms and social media teams. We

have established a company website and maintain

a secure presence across digital platforms. Our

branding efforts run parallel to these initiatives.

How important are fairs and international

events in your export strategy? Which events

do you plan to attend?

Fairs are vital for our steps toward globalization.

We believe that participation in events and fairs

will bring us closer to customers by showcasing our

brand and product quality.

Future Plans

What are your export goals for the next five

years? Are you exploring new markets?

We aim to have exports constitute 40% of our sales

within five years, contingent on capturing our target

audience. For our young and growing company, this

is part of our periodic planning. Our dynamic team

is ready to bring innovation and high-quality service

and products to the markets we enter.

How do you envision your company in terms of

production and product diversity in the future?

We plan to maintain our current product diversity

and expand production or marketing of raw

materials, semi-finished goods, or finished products

based on demand.

JANUARY 2025

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124

PROFILE

The joy of

the New Year

begins

with Linens!

Linens joins in the excitement of the

New Year with its stylish touches for homes.

The brand-new holiday capsule collection,

“Joyful Winter Collection”,

shaped around the “Cookie” concept,

brings the festive spirit into living spaces.

Continuing to add cheer and

vibrancy to homes, Linens

offers an extensive selection

of products in its new “Joyful

Winter Collection”. Featuring

the delightful “Cookie” concept,

the collection spans from duvet

cover sets to throws, decorative

accessories to tableware and

kitchen items. Cozy blankets

to warm hearts on New Year’s

Eve, decorative accessories that

bring holiday cheer into homes,

and cushions that instantly

transform the ambiance—

all kick off the New Year

celebration at home.

Linens adds elegant touches to

homes with tableware that will

grace unforgettable meals, mugs

perfect for warm conversations,

and a variety of stylish kitchen

and dining products.

One standout piece from the

collection is the *Allday Cookie*

duvet cover set. It combines

the sophistication of navy

blue with fun motifs such as

holiday ornaments, candies, and

gingerbread figures, bringing

the vibrant energy of the New

Year into bedrooms.

The *Linens Joyful Winter

Collection* offers a fantastic

choice for those looking

to brighten up their homes

with its exclusive designs.

Every piece in the collection,

meticulously crafted with

Linens’ signature touches, adds

style and elegance to every

corner, making living spaces

unforgettable in the New Year.

The brand-new capsule

collection, *Joyful Winter

Collection*, is here to accompany

you in moments of new hopes,

wishes, and shared memories.

Visit Linens to embrace the

magic of the season!

HTE HOME TEXTILE EXPORTS JANUARY 2025


Hall: 11.0 E61

Hall: D78


126

PROFILE

HGH India Wraps Up

Its 16 th Edition with Resounding

Success in Bengaluru

Unprecedented industry engagement with 225 exhibitors and

20,132 visitors over four dynamic days.

BENGALURU – HGH India celebrated the

conclusion of its 16th edition with remarkable

success, marking its debut in the southern market.

Hosted at the Bangalore International Exhibition

Centre (BIEC), the four-day trade show attracted

20,132 visitors from across the country, reaffirming

its reputation as India’s premier platform for home

textiles, décor, furniture, houseware, and gifts.

Speaking about the event, Managing Director Arun

Roongta stated, “The 16th edition of HGH India

represents a significant milestone as our first-ever

show in Bengaluru. This marks the beginning of a

stronger business relationship between the South

and the rest of the country in the home sector.

The enthusiastic participation from exhibitors and

visitors highlights HGH India’s pivotal role in driving

innovation, collaboration, and growth in this industry.

Bengaluru has proven to be a vibrant host, and we are

eager to build on this momentum in future editions.”

Government Support Fuels Participation

This edition of HGH India received substantial

support from various government bodies and

organizations. The DC Handlooms sponsored

five handloom weavers, while DC Handicrafts

extended support to artisans through the

National Design Council and SMEs via the

Eastern UP Exporter’s Association of Varanasi.

Additionally, the Textile Ministry facilitated the

participation of six exhibitors from the National

Jute Board, and subsidies were provided by the

Haryana and Uttar Pradesh state governments,

along with the MSME Government of India.

Showcasing Innovation and Expertise

The event featured a diverse array of innovative

products and solutions from 225 manufacturers

and brands, showcasing the depth of talent and

expertise across India. HGH India’s strategic move to

Bengaluru underscores its commitment to connecting

industry stakeholders across varied regions, opening

up new opportunities in the southern market.

Looking Ahead

With the 16th edition setting a strong foundation,

preparations are already underway for the 17th

edition of HGH India, scheduled to take place

from July 1–4, 2025, in Mumbai. The trade show

remains dedicated to inspiring and empowering

the home products sector, fostering growth and

collaboration across the industry.

HGH India continues to solidify its position as a catalyst

for progress in the home sector, creating meaningful

connections and driving innovation nationwide.

HTE HOME TEXTILE EXPORTS JANUARY 2025



128

OVERVIEW

Lenzing highlights

the importance of reading labels

Lenzing encourages consumers

to develop the habit of reading

labels, making conscious

shopping choices, and avoiding

unnecessary consumption.

Additionally, it aims to raise

awareness among consumers

about products that support ecofriendly

production processes.

Promoting consumption awareness across society

is crucial for creating a more livable world. Brands

that use environmentally friendly methods of

production are coming to the forefront in this

process. Lenzing Group, a leading supplier

of regenerated cellulose fibers known for its

responsible production methods in the textile and

non-woven sectors, invites consumers to embrace

eco-friendly habits and be part of this change.

The first step: Developing the habit

of reading labels

Paying attention to the information about materials

and production processes on product labels is the

first step toward making more sustainable choices.

Lenzing’s textile fiber brand, TENCEL Lyocell, is

produced through a resource-saving, closed-loop

manufacturing process. These fibers, certified by

the EU Ecolabel, reduce environmental impact due

to their characteristics.

Inviting shared responsibility

Avoiding unnecessary consumption is just as

important as making the right choices while

shopping; it represents a significant aspect of

a sustainable lifestyle. This topic plays a crucial

role not only in taking individual steps toward a

simpler lifestyle but also in reducing the increasing

amount of waste generated in the textile sector

each year. Lenzing invites consumers to share the

responsibility of protecting our planet through

processes that are meticulously addressed, from

raw material selection to production methods.

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130

PROFILE

Cotton Egypt Association:

Safeguarding the Legacy and

Sustainability of Egyptian Cotton

Founded in 2005, the Cotton Egypt Association (CEA) is a non-profit

organization tasked with managing and promoting the registered

Egyptian Cotton logo, a trademark owned by the Ministry of Trade &

Industry and the Alexandria Cotton Exporter’s Association.

Alongside this, CEA administers a licensing program to ensure

the authenticity and quality of Egyptian Cotton products.

Vision:

Globally Authenticating the Legacy

of Egyptian Cotton

Mission:

Protecting and Promoting the Value

of the Egyptian Cotton Identity Across

the Entire Supply Chain

Through an exclusive partnership with

Bureau Veritas, CEA offers comprehensive

testing and auditing services to verify the

authenticity of Egyptian Cotton at every

stage of the supply chain. This approach not

only protects the Egyptian Cotton name

and brand but also assures consumers that

the products they purchase are 100% pure

Egyptian Cotton, free from any blends.

To address the issue of falsely labeled

products in the supply chain, CEA has

implemented a robust traceability process

that includes a groundbreaking DNA testing

method. This innovative technology identifies

the unique genomic fingerprint of Egyptian

Cotton, ensuring product integrity.

Accredited manufacturers are strongly

encouraged to use the Egyptian Cotton logo

as a guarantee of their products’ authenticity.

CEA is also a champion of sustainability.

It collaborates with the Better Cotton

Program, initiated by UNIDO in Egypt in

2020, serving as the strategic partner to

advance sustainable cotton farming practices.

In addition, CEA has formed a long-term

partnership with Cotton Connect to raise

awareness and promote the adoption of

regenerative cotton practices across Egypt.

Committed to its mission, CEA continues to

preserve the heritage of Egyptian Cotton,

safeguard its legacy, and drive sustainability

throughout global supply chains.

HTE HOME TEXTILE EXPORTS JANUARY 2025


For More Information

Cotton Egypt Association

www.cottonegyptassociation.com

E-mail: Info@cottonegyptassociation.com


27 YEARS

ON THE MARKET

INTERNATIONAL TRADE FAIR

OF INTERIOR FABRICS, HOME TEXTILES

AND DECORATING MATERIALS

21–23 OCTOBER 2025

MOSCOW, IEC “CROCUS EXPO”

hometextile-design.ru

ARZU GÜNAL

Sales & Marketing Manager

+90 530 233 19 72

arzug@turkel.com.tr


17th HOMEDECO

International Exhibition For Home Textile Interior Design

24-27 FEBRUARY 2025

Almatı, Kazakhstan

homedecofair.com

ARZU GÜNAL

Sales & Marketing Manager

+90 530 233 19 72

arzug@turkel.com.tr


20-23

‘25

recycle

recycle

recycle


THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND

COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174



Production and wholesale of fitted sheets

Lastikli çarşaf üretim ve toptan satışı

İMAMOĞLU TEKSTİL

Akçeşme Mahallesi 2605 Sokak No: 28 B: 1 Kat: 3

Merkezefendi - Denizli / TÜRKİYE

T: +90 506 370 36 79

web: www.anisahome.com.tr

e-mail: info@anisahome.com.tr


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