Home Textile Export May 2025

MAY 2025 | www.hometextile.com.tr

MAY 2025 | www.hometextile.com.tr

• U P H O L S T E R Y F A B R I C •


HALL 4 • B 23

Roll Service

Cut Length Service

anmen_mensucat

anmen.com.tr

Group Chairman

Hüseyin Ferruh IŞIK

HOMETEX poised

for another success!

Publisher

ISTMAG

Magazin Gazetecilik Yayıncılık

İç ve Dış Tic. Ltd. Şti.

Managing Editor (Responsible)

Mehmet SOZTUTAN

mehmet.soztutan@img.com.tr

from the editor

As the world of home textiles converges once again at

the highly anticipated HOMETEX Fair, we are thrilled

to mark this momentous occasion with a special issue of

Home Textile Exports—one that celebrates innovation,

craftsmanship, and global connection.

This year, we are proud to announce that ISTMAG

Publishing will have a prominent presence at HOMETEX,

where we will be hosting an exciting stand. Visitors,

partners, and industry stakeholders will be warmly

welcomed to explore our diverse portfolio of seven unique

publications, each tailored to reflect the richness and

dynamism of the textile industry. Complimentary copies of

all titles will be available throughout the fair.

The HOMETEX Fair is more than just a marketplace—it

is a stage where ideas meet execution, where tradition

embraces technology, and where enduring partnerships

are born. It is in this spirit that we look forward to

meeting our valued readers, exhibitors, and new visitors,

exchanging insights and celebrating the shared passion

that drives our sector forward.

In this issue, you will find exclusive previews of the latest

textile trends, interviews with leading manufacturers and

designers, and a behind-the-scenes look at what makes

HOMETEX such a cornerstone for the industry in the

region and beyond.

We invite you to stop by our stand—not only to pick up

our latest editions, but to say hello, share your feedback,

and tell us how we can serve you even better. Your voices

and visions are what keep our publications relevant and

forward-thinking.

Here’s to a successful, inspiring, and collaborative

HOMETEX 2025. See you at the fair!

Mehmet SOZTUTAN

mehmet.soztutan@img.com.tr

Advisory Editor

Osman Nuri CANIK

Ufuk OCAK

Hilmi GULCEMAL

Pınar TASDELEN

Ayse Mehtap EKINCI

Editorial Consultants

Assoc. Prof. Mehmet Ali OZBUDUN

Inkrit BERBEE

(inkrit@lobsterconcepts.nl)

Milou KET

(studio@milouket.com)

Dr. Rolf ARORA

Correspondents

Elke ARORA

Domestic Advertising Manager

Adem SACIN

adem.sacin@img.com.tr

+90 505 577 36 42

Omer Faruk GORUN

omer.gorun@img.com.tr

International Sales Coordinator

Ayca SARIOGLU

ayca.sarioglu@img.com.tr

+90 212 454 22 33

Technical Manager

Tayfun AYDIN

tayfun.aydin@img.com.tr

Advisory Graphics & Design

Hakan SOZTUTAN

hakan.soztutan@img.com.tr

Chief Accountant

Yusuf DEMIRKAZIK

yusuf.demirkazik@img.com.tr

Subscription

Ismail OZCELIK

ismail.ozcelik@img.com.tr

HEAD OFFICE

İSTMAG MAGAZİN GAZETECİLİK

YAYINCILIK İÇ VE DIŞ TİC. LTD. ŞTİ.

İHLAS MEDIA CENTER

Merkez Mahallesi 29 Ekim Caddesi No: 11

Medya Blok Kat: 1 P.K. 34197

Yenibosna - Bahçelievler / İSTANBUL / TÜRKİYE

Tel: +90 212 454 22 22 Fax: +90 212 454 22 93

LIAISON OFFICE BURSA

Buttim Plaza A Blok Kat: 4 No: 1038

Bursa / TÜRKİYE

Tel: +90 224 211 44 50-51 Fax: +90 224 211 44 81

LIAISON OFFICE KONYA

H. Ulusahin İş Mrkz. C Blok Kat: 6

No: 603-604-605 Konya / TÜRKİYE

Tel: +90 332 238 10 71 Fax: +90 332 238 01 74

PRINTED BY | İH LAS GAZETECİLİK A.Ş.

İHLAS MEDIA CENTER Merkez Mahallesi

29 Ekim Caddesi No: 11 A/41

Yenibosna - Bahçelievler / İSTANBUL / TÜRKİYE

Tel: +90 212 454 30 00

8

EVENTS

The world of home textiles

converges in Istanbul:

HOMETEX 2025

set to define global trends

and trigger the trade

The global home textile industry is preparing

for one of its most significant events of the year -

HOMETEX 2025, scheduled to take place

from May 20 to 23, 2025, at the Istanbul Expo Center.

Organized by TETSIAD (Turkish Home Textile

Industrialists’ Association), the sector’s leading

umbrella organization, and executed by KFA

Fuarcılık Inc. with the active participation of

the Bursa Chamber of Commerce and Industry

(BTSO), the fair is poised to reaffirm Istanbul’s

role as a global hub for home textiles.

A Global Gathering of Industry Leaders

HOMETEX is widely recognized as Europe’s largest

and one of the world’s most prestigious home textile

fairs, serving as a nexus for global industry leaders.

The 2025 edition aims to exceed expectations

with an expansive showcase of innovation,

craftsmanship, and business opportunities.

HTE HOME TEXTILE EXPORTS MAY 2025

EVENTS 9

Set against the dynamic backdrop of Istanbul - a

city where East meets West - HOMETEX brings

together a wide spectrum of industry stakeholders:

• Importers and exporters

• Manufacturers and wholesalers

• Retailers and chain stores

• Interior designers, decorators, and architects

• Buyers from the hotel, accommodation, and

healthcare sectors

With this expansive and diversified participation,

HOMETEX acts not only as a commercial platform

but also as a trend-setting forum where design

MAY 2025

HTE HOME TEXTILE EXPORTS

10

EVENTS

Drawing in a staggering 175,000 visitors from

more than 80 countries, the fair was hailed as the

most successful in its history by both exhibitors and

attendees alike. The event witnessed thousands of

high-level B2B meetings and business matchmaking

sessions, contributing significantly to both the

sector’s growth and Turkey’s export economy.

innovations, new collections, and sustainable

production techniques come to the forefront.

Turkish Home Textile Industry in the Spotlight

The Turkish home textile sector, known for its

quality, diverse product range, rapid delivery

capabilities, and innovative design approaches, will

be prominently featured throughout the exhibition.

HOMETEX offers global buyers the chance to

experience firsthand the strengths of Turkish

producers, reinforcing Turkey’s reputation as a

global leader in textile manufacturing.

From curtains, bed linens, and upholstery fabrics

to towels, bathroom textiles, and decorative

accessories, visitors will be immersed in the latest

trends and collections from over 700 domestic and

international companies. The fair is designed not

only as a marketplace but also as a destination to

build strategic partnerships and foster long-term

business relationships.

A Record-Breaking Legacy and

a Vision for the Future

The 2024 edition of HOMETEX, reimagined with a

bold new vision, set new benchmarks in the industry.

Building on this momentum, HOMETEX 2025

is expected to deliver an even more impactful

experience, with expanded exhibition areas,

tailored networking programs, panel discussions,

and trend seminars that will explore emerging

market dynamics and consumer preferences.

Why HOMETEX 2025 is a Must-Attend Event

For professionals seeking to stay ahead in a rapidly

evolving industry, HOMETEX 2025 is a mustattend

event. It provides:

• Direct access to the latest products and

technologies

• Networking with decision-makers from global

markets

• Opportunities to discover emerging trends and

design innovations

• A platform to showcase products to international

buyers and media

HOMETEX continues to serve as a bridge

between innovation and tradition, production and

design, and local expertise and global demand. It

is not just an exhibition — it is the heartbeat of

the home textile world.

Join the world in Istanbul, from May 20–23,

2025, and be part of a movement shaping the

future of home textiles.

For more information and to register your

participation, visit www.hometex.com.tr


Upholstery Fabric

Demirtaş Dumlupınar O.S.B. Orkide St.No:9

Osmangazi - Bursa /Turkey

info@uzuntekstil.com

+90 552 249 66 20

Hall: 4 Stand: A-11

www.uzuntekstil.com

INSTAGRAM.COM/ISSIMOHOME

WWW.ISSIMO.COM.TR

16

EVENTS

Proposte 2025 wraps up

in Como with strong trade ties

Proposte 2025 reasserted its status as the place to discover future

trends in fabrics and window coverings. Buyers and decision-makers

from dozens of countries flew in to explore innovations, engage

in meaningful discussions, and finalize procurement plans.

Como, Italy – The 2025 edition of Proposte,

Europe’s exclusive and trendsetting fair dedicated

to upholstery and curtain fabrics, successfully

concluded its three-day run from May 6 to May

8 in the iconic Villa Erba by the shores of Lake

Como. Once again, the fair proved to be a vital

hub for global textile professionals, welcoming

visitors from across Europe, the Middle East,

Asia, and the Americas.

Over the three-day event, 78 selected

exhibitors from 13 countries presented their

new collections of furnishing fabrics, curtains,

trimmings and wallcoverings to industry trade

operators from all over the world.

“The final outcome is undoubtedly positive –

stated Massimo Mosiello, Director of Proposte –

Participation has been in line with previous editions


EVENTS 17

and exhibitors have enthusiastically stressed the

premium quality of the buyers visiting the show.

The fair international character has still dominated

the stage by featuring approximately 75% of

participants, lots of them coming from the United

States and the United Kingdom followed by France,

Germany, Belgium, and Spain. Notably, this year

has marked the first significant participation of

trade operators from Saudi Arabia. A special

thank goes to the Italian Ministry of Foreign

Affairs and International Cooperation. Once

again this year, through our collaboration with

ICE – the Italian Trade Agency for the promotion

and internationalization of Italian companies –

we were able to organize the participation of 27

selected buyers coming from France, the United

States, New Zealand, Romania, Poland, the United

Kingdom, Slovenia, Saudi Arabia, Lebanon, Spain,

MAY 2025


18

EVENTS

and Belgium along with the participation of 10

international journalists from the trade press”. This

year’s event also proudly featured the participation

of six Turkish exhibitors inside the main Proposte

venue. Türkiye’s growing prominence in the global

home textiles sector was not only evident through

their innovative product lines but also through their

strategic positioning within the fair.

For over two decades, ISTMAG Magazin Gazetecilik

Yayincilik, Turkiye’s premier magazine group in the

field, has been an integral part of the fair. Once

again, the group exhibited its publications within

the Villa, distributing complimentary issues of

its four flagship titles. As the only Turkish media

representative continuously present at Proposte,

ISTMAG’s presence underscores its deep-rooted

commitment to promoting the Turkish home

textile industry internationally.

International Observatory Continues in Parallel

Running concurrently with Proposte, the

International Observatory was held once again

at the Sheraton Lake Como Hotel, just a short

shuttle ride from the main venue. The Observatory

showcased an additional layer of innovation

and design leadership. Notably, nine Turkish

exporters took center stage here, presenting their

latest fabric and window covering collections.

These companies attracted strong interest from

international buyers and industry stakeholders

looking to identify upcoming design directions and

sourcing opportunities.

Free shuttle services connected visitors between

the Villa Erba and Sheraton, facilitating seamless

exploration of both segments of the fair.

A Glimpse into the Future

Proposte 2025 reasserted its status as the place

to discover emerging trends in fabrics and window

coverings. Buyers and decision-makers from dozens

of countries flew in to explore innovations, engage

in meaningful discussions, and finalize procurement

plans. With its unique format and unparalleled

setting, the fair continues to foster both commercial

momentum and creative inspiration.


20

PROFILE

Adea Textile:

Pioneering smart solutions

in sleep comfort

Blending smart product

development with

innovative business

practices, Adea Textile

is shaping the future

of bedding with a

progressive mindset.

ETHICALLY-SOURCED FEATHER PRODUCTS AS A

CORNERSTONE

What is Adea Textile’s core product offering in the

smart bedding category?

“We specialize in pillows, quilts, and toppers with diverse

filling options. Our ethically-sourced and certified feather

products are a cornerstone of our natural filling line,

alongside wool. We also offer fiber fillings using bamboo

and cotton, plus synthetic materials including both virgin

and recycled fibers.”


PROFILE 21

IT-DRIVEN PRODUCTION FOR SUPERIOR

CRAFTSMANSHIP

How does Adea Textile combine traditional

textile expertise with modern business

approaches?

“At Adea Textile, we’ve revolutionized traditional

textile business by integrating IT and international

business experience. This combination optimizes

production across our two Turkish facilities while

maintaining superior craftsmanship in our bedding

products, from ethically-sourced feather quilts to

innovative synthetic offerings.”

Could you elaborate on Adea Textile’s

approach to customer relationships?

“We believe successful partnerships go beyond

typical supplier-customer relationships. We

actively assist our customers with market

research, trend analysis, and potential risk

assessment. This collaborative approach

has helped us build lasting relationships and

enables our customers to better serve their end

consumers. Our commitment to communication

and support is what sets us apart in the industry.”

and packaging solutions. This curiosity-driven

approach has led to the creation of our brand

Salbace and helps us develop products that

are not only high-quality but also easier for our

customers to market effectively.”

SHARING EXPERTISE TO ELEVATE THE

INDUSTRY

How does Adea Textile contribute to the

broader textile industry?

“We actively participate in the industry’s

development through ongoing R&D initiatives

and close collaboration with trade offices. Our

production expertise in both natural and synthetic

fillings, combined with our modern business

approaches, allows us to share valuable insights

and best practices that benefit the entire sector.”

LEADING THE MARKET WITH RECYCLED

AND PREMIUM MATERIALS

How does Adea Textile stay ahead of

market trends?

“We maintain market leadership through

participation in major international exhibitions like

Heimtextil in Europe, Canton Textile Fair in China,

and other prestigious events in Paris and Milan.

These engagements, combined with our R&D

efforts, help us anticipate market demands and

adapt our offerings accordingly, from sustainable

recycled materials to premium natural fillings.”

What role does innovation play in your

company’s strategy?

“Innovation is core to our identity. We constantly

explore new production methods, materials,

MAY 2025


Down Comfort:

The Touch of Serenity

tekstil

tekstil

www.adeatekstil.com

+90 258 371 0 700 | +90 552 670 1020

info@adeatekstil.com

24

PROFILE

Toplu Tekstil:

Setting

the standard

in curtain tape

craftsmanship

Having established itself as a trusted

brand in curtain tape production, Toplu

Tekstil continues to serve the home

textile industry with its long history

and experienced team. We conducted

an exclusive interview with company

representative Orhan Yildizhan to learn

more about the company’s success story:

Known for its deep-rooted

expertise, Toplu Tekstil supports

curtain manufacturers with

precision-engineered tape solutions

and decades of know-how.

General Company Information

Can you introduce your company? How long

have you been in the home textile sector?

Our company was founded in 1978 and began

narrow weaving production in 1997. Between

1997 and 2005, we focused on manufacturing

various narrow weaving products. In 2006,

following a partnership that strengthened our

position, we started producing curtain tapes for

the home textile sector. As of December 2012,

I took over all company shares, and since then,

our company has continued its journey in the

sector without slowing down.

Could you provide information about your

production capacity and main facilities?

Our company has a monthly production capacity

of 45 million meters. Manufacturing is carried out

in a facility with a 1,750 m² closed area.

What product groups are you focusing on

currently? Which products stand out?

We produce curtain gathering tapes, curtain

buckram, and curtain rollers for home textiles,

as well as narrow weaving products for garment

accessories. We can manufacture products in widths

ranging from 1 mm to 200 mm. In the curtain tape

group alone, we offer nearly 1,000 varieties.

Export Activities

How has your company grown since it

started exporting?

We grow consistently each year by staying true

to our quality objectives and welcoming new

Orhan Yildizhan, Chairman of Toplu Tekstil


PROFILE 25

deliver special orders promptly and meticulously. In

short, we are customer-focused.

Competition and Marketing

How would you define your competitive

advantage in the global market? What are

your standout qualities in terms of price,

quality, or design?

Customer references and satisfaction ensure our

sustainability. Our personalized, customer-focused

approach gives us an edge. We provide boutique

services to our customers.

customers into our fold. With each passing year,

we achieve our next targets more easily.

Which countries are your main export

markets? Where are you strongest?

The Toplu Tekstil brand has become well-known in

our sector. We export to many countries, including

those in the Russian Federation, Europe, Asia, and

South Africa. In addition to these markets, we are

increasingly focusing on the European market.

What strategies do you follow to enter

international markets?

We connect with numerous customers from abroad

at the trade fairs we attend.

What challenges do you face in your export

processes, and how do you overcome them?

So far, we haven’t encountered major difficulties.

We maintain constant communication with our

customers, which allows us to solve minor issues

easily. Maintaining customer communication is

very important to us.

Products and Innovations

How do you tailor your products for export

markets? Do product demands vary by region?

Yes, product demands vary by region. We offer

custom production tailored to the requested products.

What steps are you taking regarding

sustainability or innovation in production?

We implement changes required by our

infrastructure and the sector.

What efforts are you making in branding and

digital marketing?

We actively use social media and our website.

We also respond quickly via WhatsApp and have

started using e-catalogs. Digital marketing plays a

significant role in our strategy.

How important are trade fairs and

international events in your export strategy?

Which events do you plan to attend?

We participate in domestic trade fairs. At these

and future events, we will continue showcasing

our new, high-quality, and innovative products

developed through our R&D efforts.

Future Plans

What are your export goals for the next five

years? Are you exploring new markets?

By producing new and high-quality products that

meet the needs and suggestions of our customers,

we aim to take our brand one step further.

How do you envision your company in

terms of production and product variety in

the future?

Our fundamental quality policy is to produce

quality rather than control it. We aim to fully

meet the expectations of internal and external

customers, do things right the first time, and

implement continuous improvement across all

areas. By adhering to our standards and systems,

we ensure that quality becomes a way of life.

Simply put, “Those who know us, know us.”

How are you adapting your company to the

changing trends and demands of your sector?

We will continue to make our name known in the

industry alongside our established brand.

Do you offer custom-made or personalized

designs? In which markets are such

demands more prevalent?

We meet the demands of companies exporting

to Europe and many other countries worldwide.

With our machinery and technical staff, we meet

all customer needs seamlessly. Additionally, we

support the R&D efforts of our customers and

MAY 2025


Hall : 4 / A 13

28

PROFILE

Muharrem

Panayır

Established in 1994 with a small factory, Panayir

Textile has grown in a very short time and has

become one of the leaders in the home textile

woven fabric production sector. Panayir Textile,

which is the production choice of many brands

with its weaving technologies and product range,

has always preserved its innovative production

style with the importance it attaches to R&D

studies. Conducting an exclusive interview with

Muharrem Panayır, general manager of the firm,

we asked the secrets of their success story.

Panayir Textile

Shaping the future

through sustainable

innovation

With a commitment to R&D and

eco-conscious practices, Panayir

Textile is setting new benchmarks

in the home and contract textiles

industry, seamlessly combining

tradition with advanced technology

to achieve global excellence.

Could you briefly introduce yourself and

your company?

I was born in Istanbul but I am from Denizli. I

finished primary school, secondary school and

high school in Denizli, where I started to live

from the 2nd grade of primary school. I studied

textile engineering at Uludağ University Faculty of

Engineering in Bursa. My interest and curiosity in

textiles started when I went to my father’s workplace

and worked in the summer months during the

middle school / high school years. This interest had

a great share in my choice of vocational education.

As soon as I graduated from university, I started

working in our family company. Our company,

which was established in 1994, entered the

sector by producing fabrics for home textiles. Our

company, which produced its fabrics on contract

machines in its first years, stepped into industrialism

by purchasing its own machines in the following

years. Our company, which has constantly renewed

and increased its machines over the years, has

reached a capacity of producing 10 million meters

of fabric annually on the latest technology air-jet

and rapier weaving machines. Our company, which

produces all natural and natural / synthetic blended

home / hotel textile fabrics, also prepares fabrics for

different needs for companies producing outdoor

furniture and textiles.


PROFILE 29

Are there any investments planned in the

short, medium and long term?

Our company will not make an investment to

increase its weaving production capacity for 2024,

and in the following year, it will renew the machines

that need to be renewed and complete the additional

machinery investments that will increase its current

capacity by 15%. Our company will quickly make

the renewable electricity energy investment, which

it started in 2023 but could not realize due to the

inadequacy of the technical infrastructure of the

distribution company, in its prioritized short-term

targets and will be in a position to produce all of

the electrical energy we use. Apart from this, our

company aims to grow in the field of e-commerce

and will make serious efforts to take its rightful

place in both national and global markets, and will

quickly complete the employment and technology

infrastructure that we lack in this field. One of the

most important plans of our company, which makes

value-added exports its main goal, will be to increase

its R&D budgets to achieve this goal faster.

What is in your product portfolio and what

are the prominent factors in these products?

What kind of studies do you have on product

development and R&D?

Our company can prepare home/hotel textile

products sewn and packaged for its own brands

as well as fabrics suitable for the needs of its

customers. Apart from these, we have restarted

the collection of home textile products under

our “Luoca Patisca” brand, which we started

13 years ago and then stopped production for a

while. In this process when we started to prepare

products under our own brand, R&D studies

have naturally accelerated. In this process,

which continues by developing different yarn

and weaving types, licensed chemical processes

and sewing and appliqué techniques that provide

extra added value will be developed and will be

frequently used in our products in the coming

period. Our designers, who follow fashion colors

and trends, spend a lot of time on R&D and we

will see the results of these in the products under

our brand in the coming period.

What makes you superior to your competitors?

The most important elements that make our

company different are our exciting design team who

love their work and aim to put their dreams into

action; our young managers who invest in machines

that can produce not basic but differentiated

products; our business team that is firmly committed

to the mission of “reliability”, our vision focused on

our sustainable future and digitalized world.

MAY 2025


30

PROFILE

Can you give details about your exports?

What would you like to say about your

current and target markets, foreign

promotion, fair participation etc. strategies?

The shrinking world trade volume due to increasing

global inflation and tightening monetary policies

has caused serious declines in our company’s

exports. Our market and customer losses have

increased due to the fact that the labor and energy

costs imposed on the industrialists of our country

over our competitors in the Far East cannot be

subsidized. We will be much more aggressive

in reaching our target audience by exhibiting

our products at international fairs, especially

Heimtextil, and supporting them with social

media advertisements, with the awareness that the

most important point where we can compensate

for our losses is to have innovative collections.

Participation in smaller-scale local fairs that we

have not experienced before will also be among our

short-term strategies, and we will cooperate much

more actively with companies that provide B2B/

B2C logistics services that make the world smaller.

African countries and Brazil, which we think will

increase their national income on top of their

potential population and which we anticipate will

have a high interest in our product portfolio, will be

among our target market strategies.

Are there any specific issues or topics you

would like to emphasize in particular?

There are some issues that I would like to address

to the whole world through Turkey’s most

established magazine. These are the issues that

I would like to address by thinking about our

yesterday, today and tomorrow.

• Let’s know our history well and prepare our

young people to adopt this historical mission

• Let’s not educate our youth for the sake of

educating them. Let’s allow those who have

dreams to pursue them and make a special effort

to restore the dignity of all professions, without

exception, so that they have a profession

• Let us pass on nature to the next generation

in the same way we passed it on to the previous

generation. Let’s never forget that sustainability

depends on a living ecosystem with an inherited

nature and an unchanging climate.

• Let’s use our resources rationally. Instead of

fossil energy sources that harm nature, let us turn

to sustainable energy sources that protect nature.

Let’s make saving a basic philosophy at the top of

our lives, both in private and business life.

• Let us try to be and raise people with good morals.

Let us love the creation. Let good morals, honesty,

respect and justice form the basis of our relations

with each other. Let us never let go of the threads of

justice, good morals, respect, love and hard work.

• Let us not forget the importance of the family.

Let us know that there is no power that can

destroy a nation of close-knit families.


2 0 - 2 3 M a y 2 0 2 5

Hall 9 Stand 9D-03

20-23 May 2025

Hall 1 Stand 1B-09

34

EVENTS

Heimtextil expands mattress area

with strong German brands -

“Sleep & Meet” area

to be launched in 2026

Frankfurt am Main, 6 May 2025. Heimtextil, the leading

international trade fair for home and contract textiles and textile

design, is strategically expanding the Smart Bedding segment.

A new exhibitor area will be created for the January 2026 edition:

Sleep & Meet. This newly designed format will take up around

a quarter of Hall 4.0. Numerous well-known brands from the

mattress sector have already registered to take part. With a clear

structure and a high-quality environment, Sleep & Meet offers

bedding retailers, hospitality and volume buyers direct access

to relevant companies and industry participants,

new product range perspectives and valuable business contacts.

Numerous strong German brands from the mattress

sector will be exhibiting at Heimtextil 2026. Wellknown

companies such as Auping Germany,

Bettwaren Stendebach, Erich Werkmeister, ergomed,

Femira, Rummel and Schwarzwald Schlafsysteme

are celebrating their premiere at Heimtextil 2026 and

have already registered. The EuroComfort Group

with Badenia, Brinkhaus, Lück and fan frankenstolz

are setting a special example: both companies are

significantly expanding their space at Heimtextil 2026.


EVENTS 35

“Heimtextil brings the bedding retailers, hospitality

and volume buyers together with relevant brands and

high-quality products - and offers the ideal framework

for establishing new business relationships,

recognizing trends at an early stage and gaining fresh

inspiration for the product range”, says Olaf Schmidt,

Vice President Textiles & Textile Technologies at

Messe Frankfurt. “We are delighted to be able to

provide visitors with a strong and customized offer.”

Trade association Matratzen-Industrie e.V.

will be present again

The trade association Matratzen-Industrie is also

sending out a strong signal: the association will

once again have its own stand at Heimtextil 2026.

“Heimtextil offers the ideal platform to showcase

the innovative strength and diversity of German

mattress manufacturers internationally”, explains

Martin Auerbach, Managing Director of the trade

association Matratzen-Industrie. “Our presence is a

clear commitment to this platform.”

With the new Sleep & Meet area, the presence

of leading German brands and the participation

of the trade association Matratzen-Industrie,

Heimtextil is strengthening its role as the central

platform for the mattress and sleep industry.

Heimtextil 2026 takes place

from 13 to 16 January 2026.

MAY 2025


38

PROFILE

İsa Textile:

From Türkiye to the world

with quality and innovation

Since 1980, İsa Textile has been expanding its global presence

with a versatile product range, sustainable values,

and a firm commitment to excellence.

İsa Textile has been in the home textile since

1980. By producing mainly cotton fabrics and

polyester fabrics for curtains, the company serves

its customers with ready-to-use home textile

products sewn together with its wholesale fabric

sales, through its patented brands NAPOLYON,

DAVINCI, and HUQQA in many countries of the

world. We conducted an interview with an official

of İsa Textile about their products and operations:

With what kind of products does İsa Textile

serve the sector?

As Isa Textile, we have a product range that can

meet the needs of our industry and respond to

its demands. In addition to our fabrics mainly for

home textile, hotel, hospital, baby-child-adults, our

products such as Ranforce, Poplin, Akfil, Satin,

Pique, Towel Holder, Raw Cloth, Duck Cloth,

Undersheet, Plush, Hasse, Rips, Gabardine and

Muslin fabrics, we provide wholesale service. In

addition, we also serve the end user with our

product range, which we have sewn from these

products and made ready for use.

What are the features of the products you

produce? What are the most important

features that set you apart from other brands?

As for our feature that distinguishes us

from other companies, we continue to work

intensively to provide the best service to our

customers as wholesale and ready products

by constantly following up-to-date technology,

design and international fashion with R&D

and innovation studies and combining

sustainable development conditions with quality

standards. In addition, we ensure that we are

the trendsetting company in the sector, not

following the sector with these works.


PROFILE 39

How can you evaluate the last period in

terms of the sector and the brand?

As an industry, it is impossible not to be affected

by the situation in the world. However, since

our company and our country are one of the

leading, reliable companies and countries in the

sector and our company has products in every

continent, it cannot be said that we have too

much difficulty in finding a market. However,

while this makes us proud, it also puts a great

burden on us. Being aware of this, we continue

our work without stopping.

How was the year 2024 from the standpoint

of exports? Which countries and regions do

you export to? Are there new target markets?

If we consider the exports in 2024, we are

pleased that despite the wars and economic crises,

we recorded a growth as the country and our

company. Of course, we need to increase more.

We are trying to do our best in this regard. We

mainly produce products for export. Currently, our

export sales to over 40 countries continue. Our

goal is to sell products to more countries and new

markets and to increase the exports of our country

and our own company to the highest levels.

MAY 2025


www.isatekstil.com.tr

42

PROFILE

Plasmat

Excellence in presentation

materials since 1997

Focusing on innovation, customer satisfaction, and sustainability,

Plasmat continues to lead the industry with its diverse

product range and cutting-edge production technologies,

serving markets from Europe to Australia.

Established In 1997 in Istanbul to meet the

needs of PVC plastic packaging, promotion

materials, etc. needs of the companies, Plasmat

follows the technological developments and

strengthens its position in the industry.

Plasmat, which evaluates customer data and

develops easy assembly and time-saving

products in packaging and assembly works that

take long process, is one of the most preferred

brands of customers. Company owner Ahmet

Aydin emphasizes Plasmat’s vision by saying,

“Our product quality, ability to design for

every budget, and most importantly, customer

satisfaction is our priority principle.”

Could you tell us about the establishment of

your company and the developments while

entering the textile industry?

Plasmat Basim Kartela has been operating

since 1997. We produce presentation materials

to facilitate the marketing activities for many

sectors, mainly in the textile sector. We are in

this sector because the success of a company is

directly proportional to its marketing activities.

Accordingly, we consider presentation materials as

important and reflect our difference by adding our

own perspective to quality.

Can you give information about your product

range and machine park? What are the

features that you highlight in production?

In our product portfolio, there are various product

groups under the name of cardboard titles, folders,

bags, book cards, pvc-plastic packages, pleat

curtain catalogs and other presentation materials

which are becoming popular recently.

I can say that our product quality, the ability


PROFILE 43

to design projects for every budget, the most

important of all is that our priority is customer

satisfaction and that we are ready to serve our

customers in every situation after sales.

Can you give us information about your

production facility?

Our production capacity is high, so we use the

latest system automatic machines that will save

time in our production. We carry out R&D studies

to get the same quality and standard product at

every stage of our production and update our

machines by following new technologies.

What can you say about your design and

R&D teams?

Our industry is an area that requires continuous

innovation and high dynamic range. In this

direction, we develop suitable presentation

materials as the product portfolio changes. We visit

textile and technology fairs to follow innovations

worldwide.

Which countries do you export and which

do you want to include in your export

network?

We export to many countries from America to

Australia, 90% of our exports goes to European

countries. Our goal is to include Middle East

countries in our export network.

What are the fairs you are attending or

intending to exhibit?

We participate in all textile fairs both in Turkey and

abroad as exhibitors and visitors. Heimtextil, IMM

Cologne and Hometex fairs are the leading fairs

we intend to attend.

Can you evaluate your location in terms of

raw materials and distribution? Where can

customers reach Plasmat?

As a company, ninety percent of our raw materials

are of European origin. Our company is located

in Istanbul as a location where we can provide

suitable freight for land and sea transportation.

Our customers can reach us through our social

media accounts and our website as well.

Do you have any social responsibility

activities?

We use 100% recyclable paper and plastic

products in our products. For the year 2020, we

are planning to carry out the social responsibility

project “Not waste but Recycle”.

What is your company’s approach to

social media? In which social networks are

you active?

The number of social media users is increasing

day by day and it is the popular advertising

method in reaching the masses. It is important

for easy accessibility and we actively use social

media as a company.

MAY 2025


46

PROFILE

Raifogullari Tekstil:

Threading innovation into every collection

With high standards, exportfocused

strategies, and a passion

for progress, Raifogulları Tekstil

is redefining what it means to

lead in home textiles.

Offering an extensive range of premium products,

the company specializes in fashionable, highquality

towels, bed linens, and more. Based-in

Denizli, Raifogulları Tekstil raises the bar in its

export targets. The company takes firm steps

forward in the home textile industry and increases

its towel and fabric processing capacity day by

day. Raifogulları has a leading position among

the country’s towel and bed linen exporters.

Raifogullari Tekstil exports their products mainly

to Russia, Ukraine, Moldova, Italy, Germany,

Romania and Morocco. Operating in the home

textile industry with a wide range of products

Raifogulları Tekstil has a remarkable success story.

We asked the details of the story to Memet Zahir

Celik, chairman of the board of the company:

A JOURNEY OF INNOVATION AND

QUALITY

Please introduce your company to our

readers in brief.

“Our activity started on textile and food business

in 1995. We have currently been continuing our

production in our new factory of 20,000sqm

outdoor area. Having different quality certificates

from respectful organizations, our firm has

different departments such as planning, cutting,

sewing and shipping. Using the most up-to-date

technologies, we have been responding to the

demands of our customers with the most reliable

and high-standard quality home textile products.”

What does your product portfolio include?

“Our main production groups are fabrics,

weaving, towels, bathrobes, bed linen, pillows and

disposable medical products.”


PROFILE 47

What can you say about your customer

satisfaction policy?

“It is our main principle. Aiming at maximum

customer satisfaction, we offer quality products of

serial production. This is the main reason why we

render services to world-famous brands.”

FUTURE GOALS AND CONTRIBUTIONS

What are your main goals?

“We will stand and keep our position in the world

textile arena. We will contribute to the national

economy, and we will provide more employment. We

also have textile machinery manufacturing supported

by Tubitak. These machines include full-automatic towel

length sewing machine, full-automatic towel length

cutting machine, full-automatic towel cross cutting

machine, full-automatic fabric overlock length sewing

machine, full-automatic fabric cross cutting machine,

and full-automatic sheet 4-side sewing machine.

Furthermore, we want to export 30% of our products.”

COMMITMENT TO TURKIYE’S TEXTILE

LEADERSHIP

Anything you would like especially to highlight?

“Our country has been exporting to many countries

of the world, and Türkiye is the number one

supplier of Europe in this sector. Thanks to our

experienced team and dedication to our business,

we offer our products at competitive conditions.”

MAY 2025


48

EVENTS

Hometextile & Homedesign

Fair (formerly Heimtextile

Russia), the International

Trade Fair of Interior

Fabrics, Home Textiles and

Decorating Materials will

take place in Crocus Expo,

Moscow, 21.10.25-23.10.25

(pavilion 2, hall 11).

Hometextile & Design 2025,

touching is imperative

This year the exposition will be divided into

2 major parts:

Hometextile – will be devoted to all kinds of home

textiles (bed linen, textiles for bathroom and kitchen,

smart bedding etc.), interior and upholstery fabrics,

outdoor fabrics, curtain rods and sun protection

systems, window decoration accessories, carpets.

Homedesign - will focus on designer’s furniture,

colors and varnish, wallpapers, wall decorative

panels, home accessories.


50

EVENTS

Results of the past season

268 companies participated in the fair in 2024.

Among them were participants from Russia, as

well as from 11 countries (Belarus, Kazakhstan,

Uzbekistan, China, India, Turkiye and others).

Participants from India, Turkiye and China were

represented in the national expositions within

national pavilions.

The show was attended by 14,053 specialists,

including wholesale and retail buyers of interior

fabrics and home textiles, representatives of retail

chains of household goods, curtain salons, textile

workshops and interior textile studios, textile

decorators, interior designers, design studios and

architectural bureaus, HoReCa representatives:

hoteliers and restaurateurs. During three days, the

business program of the exhibition, which lasted for

more than 58 hours, was attended by 2,919 people.

Forecast for 2025

In 2025, participants and guests will visit the

expositions of two major exhibitions at one site:

Hometextile & Design will be held simultaneously

with the 30th anniversary exhibition of lighting,

electrical engineering, building automation and

security systems Interlight | Smart City and Home.

The joint show venue will attract more than 33

000 of visitors, experts in interior and textile

design, light design and architecture.

Business program

Dozens of lectures, forums and workshops from

industry experts are held annually as part of the

Hometextile & Design business program.

This year, the following formats are planned

for business communication and exchange of

experience between participants and visitors:

Trend Rooms – 6 conceptual spaces realized by

the famous design studios and textile decorators.

Design Lecture Hall - professionals in the

field of design and textile decor will share their

knowledge and discuss current trends in textile

and interior design.

Business Lecture Hall – public talks during

which wholesalers, retailers and manufacturers of

ready-made products will have the opportunity to

ask questions to representatives of marketplaces,

retail chains, HoReCa segment, developers and

other market experts.

Workshop Area - will be open to textile industry

experts who will share the secrets of perfect

tailoring and tell participants how to work with

different textures and materials.

Tours around the exposition with potential

buyers will be organized to attract additional

audience to the stands.


Towel Production I Bathrobe Production

Hotel Textile Production I Linens Set Production

Akçeşme Mahallesi 2054/3 Sokak A1 No: 3 Pırlanta Sanayi Sitesi,

Akçeşme, 20020 Denizli Merkezefendi - Denizli / Türkiye

T: +90 258 252 11 16 | +90 537 565 95 91

www.karagoztextile.com | www.frottierhersteller.de

e-mail: info@karagoztextile.com

52

PROFILE

Karagöz Textile

Crafting comfort, generating value

From Denizli to the world,

Karagöz Textile leads in private

label manufacturing with its

expert towel, bathrobe, and

ihram collections.

Denizli-Based Karagöz Textile is an established

firm undertaking production and selling circles in

a professional manner. Starting from yarn supply

the company carries out all processes up to the

weaving, dyeing, cutting, sewing, packaging and

shipping. We conducted an exclusive interview with

Mustafa Karagöz, proprietor of Karagöz Textile.


PROFILE 53


your company?

I am Mustafa Karagöz, the owner of KARAGOZ

TEXTILE company. I was born in February 2,

1980. I f we talk about my background story; I

graduated the Textile Engineering Department of

Pamukkale University in DENİZLİ and worked as

a manager at important companies for a certain

period of time. Based on my knowledge and

experience, I decided to start my own business.

Karagöz Textile was established in Denizli in

2000, and it operates in a closed area of 3000m².

In our productions, we offer a wide range of

high-quality products that suit the interests and

needs of our customers. Karagoz Textile, carries

out the shipment of textile products starting

from the supply of yarn, after carrying out the

weaving and dyeing processes and by doing

confection operation.

If we talk about the fairs, we participated Heim

Textile fair in many times, but unfortunately, after

Covid 19, we were unable to participates. After

this term, we are going to Heim Textile fair and we

are working for this direction. In addition, we have

German website ‘’ www.frottierhersteller.de’’ as

well as www.karagoztextile.com .

Are there any topics or issues you would like

to emphasize in particular?

Finally, I can add that ‘Always follow the newest’ is

our company motto ans as KARAGOZ TEXTILE;

we strive to be best in the sector. We are proud to

represent Turkiye in textile industry.





Our main manufacturing items are; production

of various towels, bathrobes and bed linens, bed

sheet fabric production and pique production. In

addition, we produce in huge quantities of ihram

for the foreign market.


In Turkiye, in the textile industry every company

strives to be the best within itself and Works to

achieve their goal. If we talk about the distinctive

features that distinguish us from other companies;

• Our experience and knowledge

• Fast delivery on large orders

• Ability of problems solving

• Fast and definitive solution in product supply.



Firstly, in our short-term plans; we want to

increase export intelligence, more, and to increase

number of towel production and looms. When

we came our long terms plans; to branding and

giving dealerships in the product groups in which

we produce bedding and fabric. And of course, to

increase the volume of products, annually.


What would you like to say about your current

and target markets, foreign promotion,

participation in fairs, etc. strategies?

The majority of our exports are to European

countries, partially, the Aslan countries are

included. In our aims are to increase the hotel

textile products in Balkans countries and to increase

volume of export especially England market.

MAY 2025


We are here not to be understood, but to be experienced. . .

Yenimahalle Mahallesi Mahmutbey Caddesi 178/E Bağcılar - İstanbul / TÜRKİYE

Whatsapp: +90 537 614 44 44 | web: www.dolcemariee.com.tr | e-mail : info@dolcemeriee.com.tr

56

PROFILE

Offering a rich portfolio

of high-quality textile

products, Naza Tekstil is

recognized for its dynamic

production capabilities

and reliable service.

Naza Textile: Variety meets

quality under one roof

Having Pera, Venessa and Alize brands with

excellent success stories in production and exports,

Naza Tekstil is a fast-growing company especially in

exports, offers excellent products in the home textile

industry. We asked the factor behind their success to

Mustafa Naza, proprietor of the company:


your company?

I am the third-generation representative of our

company Tuna Naza. My grandfather Abdullah


PROFILE 57

Naza came to Istanbul from our town Kızılcabölük,

where weaving has been done for centuries in

Denizli, and opened a store in Sümbüllü Han on

Çakmakçılar hill in order to sell the goods produced

in the town. Later, my father laid the foundations of

fabrication production in 1996. In 2006, he built a

factory for the home textile products we currently

do. And since then, we have been selling products

that we produce entirely ourselves.

What is in your product portfolio and

what are the prominent factors in these

products? What kind of studies do you

have on product development and R&D?

Our product portfolio includes wide range of diffirent

quality of dyed and printed fabrics for duvet covers,

quilts and sheets. We produce both duvet cover sets

and quilts from the fabrics we manufacture.


Standard in product quality, continuity, production

discipline, best for our interlocutors during the

commercial process; to provide high benefit are the

factors we are specialized in. In short, on the basis

of efficiency, we manage to produce the right goods

at the right price, in the highest quantity. What is

important to us is the satisfaction of our interlocutors.



We can think of our investments as renewing our

machinery park and keeping it up to date with the

necessities of our profession and keeping up with

technology as much as possible. We aim to follow

the requirements of technology in the coming period

and constantly renew our machinery park with the

highest and newest technology. We invest in our

own business with the money we earn from our

profession, without shifting it to any other sector,

and try to keep our technology as high as we can.


What would you like to say about your

current and target markets, foreign

promotion, fair participation etc. strategies?

In the most recent period of 21 years, we have

exported to the nearby geography, the Balkan

countries, the Caucasus and the eastern bloc

countries. Recently, we have been exporting

to North African countries. We have been

participating in international and local fairs for

several years, the main one being HomeTex in

Istanbul. I think that there is a gap in exports in

this conjuncture in the world, especially since

Turkey always has ready-made products and the

surplus scales are not as large as before. We want

to focus on exports as much as we can and make

the maximum contribution to our country.

MAY 2025


Keresteciler Sitesi Kızılcık Sokak No: 9

Merter - İstanbul / Türkiye

T: +90 212 644 20 45 - 644 20 46 F: +90 212 644 20 48

www.naza.com.tr

61 years of experience

Demirtaş Dumlupınar OSB Mahallesi

Mustafa Karaer Caddesi No:13

Osmangazi - BURSA / TÜRKİYE

T: +90 501 318 02 24 | +90 224 261 02 24

web: www.fabertekstil.com

e-mail: info@fabertekstil.com

siparis@fabertekstil.com

64

PROFILE

74 years of crafting comfort:

Agaoglu Textile’s legacy

in home textiles

Agaoglu Textile, one of the leaders of the sector with its innovative

and high-quality production approach since 1950, draws attention

in the international market with its wide product range and

export power. We talked about the success story and future goals

of Agaoglu Textile, one of the leading names in the home

textile sector, with the company owner İsmail Ağaoğlu.

ABOUT US:

Could you introduce your company and share

its journey in the home textile sector?

“Agaoglu Textile was founded by Sait Ağaoğlu

in 1950 and has become one of the leading

factories in Türkiye in home textiles and

dyeing, printing and finishing by renewing and

developing itself in this process. All our products

have international certificates and we adopt a

high-quality and reliable production approach.”


PROFILE 65

PRODUCTION POWER IN 31,200 M²

CLOSED AREA

Can you give information about your

production capacity and main production

facilities?

“Our company, which has a history of 74

years, has gained an important place in the

home textile sector with its modern machinery

and high capacity. We provide service with a

monthly finishing process of approximately

3,000,000 mt and a sewing capacity of

100,000 duvet covers in a closed area of

31,200 m². Different quality products such as

100% cotton, satin, ranforce, gofre, flannel and

percale are produced in our production line.”

Which product groups are you currently

focusing on? What are your prominent

products?

“We focus on important products for the home,

hotel, hospital and marine textile sectors,

especially duvet covers. Among the prominent

products are 100% cotton duvet covers,

products produced from satin and ranforce

fabrics. We also offer a wide range of products

with our duvet cover options in different

qualities such as gofre and flannel.”

EXPORT ACTIVITIES:

How has your company grown since the

period it started exporting?

“Agaoglu Textile has achieved significant growth

since the day it started exporting. Today, we have

become an important production center for famous

companies in 15 countries. Export diversity has

both increased our brand value and ensured our

recognition in the global market. We continue to

grow by constantly prioritizing quality and using

modern production techniques.”

Which are the main countries you currently

export to? Which are your strongest markets?

“Among the countries we export to are Azerbaijan,

Belgium, Croatia, Czech Republic, Denmark,

France, Greece, Iran, Latvia, Romania, Russia,

Slovenia, Spain, Switzerland, England. Our

strongest market is European countries. The

collaborations we have with famous bedding

brands in these geographies increase our market

share and strengthen our brand even more.”

What are the strategies you follow to open up

to international markets?

“We follow various strategies to open up to

international markets:

Quality and Certification: We take care to have

TSE, AMFORI BSCI, GOTS, ÖKO-TEX and

similar certificates to ensure the international

conformity of our products. This increases our

efficiency and increases our competitiveness in

the international market.

MAY 2025


66

PROFILE

These strategies help Agaoglu Textile to

continue to develop and use its presence in

international markets.”

SUCCESSFUL IN INTERNATIONAL

MARKETS

What are the challenges you face in your

export processes? How do you overcome

these challenges?

“As Agaoglu Textile, we face some challenges in

our export processes. These challenges and our

methods for dealing with them are as follows:

1. Customs and Logistics Processes:

Customs procedures and logistics organizations

in international shipments can be complex. In

order to overcome this situation, we make the

process more manageable by cooperating with

experienced logistics companies. In addition, we

prepare the necessary documents on time by

working with professionals who are familiar with

customs regulations.

2. Different Market Requirements:

Each market may have different standards

and requirements. In order to overcome

this challenge, we conduct market research,

determine the specific needs of each country and

adapt our products accordingly.

3. Competition:

Competition is quite high in the international

market. In order to gain competitive advantage and

overcome the low price competition of countries

such as India and Pakistan, we make continuous

quality improvements, develop innovative products

and focus on customer satisfaction.

Market Research: We conduct comprehensive

market research to determine our target markets.

In this way, we analyze which configurations and

which are in higher demand.

Participation in Fairs and Events: By participating

in international textile fairs, we both exhibit our

products and have the opportunity to establish

new business connections. These events play an

important role in increasing our brand awareness.

Cooperation with Local Business Partners:

Establishing collaborations with local companies

abroad facilitates our entry into the market and we

can adapt to the current market dynamics.

Digital Marketing: We aim to promote our brand

on a global scale by effectively using social

media and digital marketing channels. The

advertisements we make on online platforms

provide us with international access.

4. Financial Risks:

Fluctuations in exchange rates and payment terms

can create financial risks. To manage this situation,

we try to minimize risks by opening accounts in

different currencies.

5. Supply Chain Management:

Disruptions in the supply chain can affect our

production processes. We reduce this risk by

establishing solid relationships with our suppliers

and creating alternative supply sources.

The measures we take against these challenges

make Agaoglu Textile’s export processes more

efficient and enable us to successfully take place in

international markets.”

PRODUCTS AND INNOVATIONS:

How do you shape your products according

to export markets? Are there changes in

demand by region?

“We take many factors into consideration when

shaping our products according to export markets.

First, we conduct comprehensive market research

to determine demand and trends in our target


68

PROFILE

markets. In this way, we can determine which

products are more popular in which regions.

Since each region has different cultural and

aesthetic preferences, we consider the pattern,

color and fabric selection to adapt our products

to local tastes. In addition, there may be more

demand for certain product groups such as hotel

and hospital textiles in some regions. Taking this

into account, we diversify our product portfolio

according to regional needs.

Seasonal changes also have a major impact on

demand. For example, while light and breathable

fabrics are preferred more in hot climates, thicker

and warmer products are increasingly preferred in

cold climates. We make our production planning

by taking these changes into account.

In order to meet the market requirements in

different regions, we equip our products with

certificates specific to that region and ensure

quality standards. With all these methods, we

increase Agaoglu Textile’s competitive power

in international markets by developing products

suitable for the dynamics of each market.”

NEW GENERATION DESIGNS AND TRENDS

What steps are you taking regarding

sustainability or innovation in production?

“We are taking a number of important steps

regarding sustainability and innovation in

production. First of all, we are making our

production processes more sustainable by using

environmentally friendly materials. In this context,

we prefer natural and environmentally friendly

materials such as GOTS certified organic cotton.

In addition, by focusing on energy efficiency,

we use modern machinery in our production

facilities and integrate energy-saving systems.

We are also careful about waste management

and try to minimize the waste generated in the

production processes. In this way, we both show

our sensitivity to the environment and use our

resources more efficiently.

In terms of innovation, we constantly invest

in new product development processes. We

continue our R&D activities to create innovative

fabrics and designs in line with market demands.

We constantly improve our products by taking

customer feedback into account.

In addition to these: The satisfaction of our

employees and their ability to improve themselves

are also indispensable goals of Agaoglu Textile.

These steps ensure that Agaoglu Textile both

fulfills its environmental responsibilities and

continues its innovative approach in the sector.”

How important are fairs and international

events in your export strategy? Which events

do you plan to attend?

“Fairs and international events play a very

important role in Agaoglu Textile’s export

strategy. These events offer the opportunity to

establish new customer connections, strengthen

relationships with existing business partners

and introduce our products to the international

market. Among the events we plan to attend

in 2024 are important textile fairs. We aim to

follow innovations in the sector and increase

our market share by participating in fairs such

as Heimtextil, Poland. Such events provide a

strategic platform to increase the visibility of our

brand in the global market.”

‘WE WILL STRENGTHEN

OUR COMPETITIVE ADVANTAGE

IN THE GLOBAL MARKET’

FUTURE PLANS:

What are your export goals in the next 5

years? Are you looking for new markets?

“In the next 5 years, we plan to increase our

market share and open up to new markets in line

with our export goals. Our goal is to increase

sales in our current markets by 20% and

increase the number of countries we export to

by finding new markets.

In particular, we have new searches for Asian

and Middle Eastern markets. We aim to reach

different customer segments by evaluating the

potential in these regions. In addition, we will

continue to develop organic and environmentally

friendly products to meet sustainable product

demands and strengthen our competitive

advantage in the global market.”

How do you position your company in

terms of production and product variety in

the future?

“In the future, we aim to strengthen our position

in the sector by expanding our production

and product variety. First of all, we want to

better respond to the needs of our customers

by offering different fabric and design options.

By increasing our efforts to develop organic

and environmentally friendly products, we

aim to become a pioneer brand in the field of

sustainability. In addition, we plan to increase

our market share in these areas by making

special productions for different sectors such

as hotel, hospital and marine textiles. While

enriching our product portfolio, we aim to offer

innovative solutions by investing more in R&D

activities. With these strategies, we will increase

Agaoglu Textile’s influence in the international

market and move forward on the path to

becoming a competitive brand.”


Plise Perde Sistemleri

Zebra - Stor Perde & Plise Perde Sistemleri

www.winsuntekstil.com

WİNSUN

TEKSTİL SAN. VE TİC. LTD. ŞTİ.

Yavuz Selim Mahallesi Hız Sokak No: 10/A

Yıldırım - Bursa / TÜRKİYE

Tel: +90 537 817 66 37

+90 538 289 63 93 | +90 553 830 10 40

e-mail: info@winsuntekstil.com

export@winsuntextile.com

web: winsuntekstil.com

www.winsuntekstil.com

WİNSUN

TEKSTİL SAN. VE TİC. LTD. ŞTİ.

Yavuz Selim Mahallesi Hız Sokak No: 10/A

Yıldırım - Bursa / TÜRKİYE

Tel: +90 537 817 66 37

+90 538 289 63 93 | +90 553 830 10 40

e-mail: info@winsuntekstil.com

export@winsuntextile.com

web: winsuntekstil.com

Plise Perde Sistemleri

Zebra - Stor Perde & Plise Perde Sistemleri

74

PROFILE

Mr. Ayhan Denizci

Taking

home textile

leadership

to the global

stage

With a strong export strategy

and original collections,

MR Curtain brand

has become a sought-after

name in global markets.


have you been in the home textile industry?

After returning from military service in 1993,

I attended various job interviews. I always had

a burning desire to work in foreign trade and

travel abroad. I started working in the foreign

trade department of a reputable company and

was soon promoted to import manager. Later,

I moved to another company as a foreign trade

manager. However, I couldn’t travel abroad, so I

started looking for opportunities that would allow

me to do so. Eventually, I joined a curtain fabric

manufacturing company as a regional foreign

marketing manager. My marketing career, which

began in 1997, allowed me to travel to many

countries, participate in international fairs, and build


PROFILE 75

a global customer base. This continued until 2006

when I decided to establish my own company.

When I started my own business, my sole goal

was to create a product line that would enable me

to manage my own production and collection.

I chose sheer curtains as my starting point. I

began producing and selling various types of

sheer curtains in international markets. The sheer

curtain industry has a vast range, and I expanded

my collection by identifying the right patterns and

colors. We now present our products to the global

market under our brand, MARINERO HOME.

As Ayhan Denizci, the first and most important

aspect we emphasize in production is quality. When

we present our products to customers, we focus

on three key aspects: quality, lead time, and price.

These three factors are interconnected and crucial.

As a company, we have consistently ensured these

three aspects and expanded our market as a result.

Can you provide information about your


Our company operates in two buildings. Our main

building consists of our office, showroom, and

stock warehouse. Located in an organized industrial

zone, this building serves both our international

clients and various organizational activities. All our

meetings and negotiations take place here.

Our second building, located in another

industrial area, is dedicated to production and

shipments. This facility houses our quality

control machine, lead sewing machine, winding,

rolling, and drum-making machines, as well as

a warehouse for our shipment-ready products.

After the dyeing process, we conduct quality

control in our own factory, complete the lead

sewing, packaging, and labeling processes, and

ship our products from this facility.

Which product groups are you currently

focusing on? What are your standout products?

We work in harmony with our design and R&D

teams. Currently, our company exports to 55

countries worldwide. We analyze the market

profiles of each country and develop patterns and

collections accordingly. I personally oversee this

department and manage its direction. Since I travel

abroad frequently, I focus on identifying the most

suitable products for different markets. Our goal is

MAY 2025


76

PROFILE

Mr. Ayhan Denizci

to stay at the forefront with the newest and most

popular collections in curtain fabrics.

How has your company grown since you

began exporting?

As a home textile company specializing in curtain

fabric production, we offer various types and colors

of curtain fabrics to our customers. We provide

exclusive collections and stock-based roll services

tailored to customers’ needs, which has gained

significant appreciation and loyalty. Our product

range appeals to global markets and has been

well-received. We are particularly competitive in

producing high-demand plain and modern designs.

We have a production capacity of 200,000 to

300,000 meters per month, all of which is exported.

Which are your primary export markets? In

which markets are you strongest?

Since its establishment in 2006, our company has

operated with a 100% export policy. In our first

year, we exported to three countries. By 2007,

this number had increased to nine. By the end of

2024, we had exported to a total of 55 countries.

Our key markets include Far East countries such

as Singapore, Malaysia, Indonesia, and Thailand.

In addition to the Middle East and Europe, Africa

is one of our most significant export destinations,

including Nigeria, Kenya, Ethiopia, Tanzania, and

the Democratic Republic of Congo. In the coming

years, we aim to expand further into African

markets and also establish a presence in South

America, where we have not yet exported.

What strategies do you follow to expand into


Our brand is MARINERO HOME, which

translates to my surname, “Denizci,” in Spanish.

From the beginning, our goal was to invest in

our brand. We have promoted our brand through

international fairs, publications, and various

marketing initiatives. Today, we take pride in the

progress we have made and continue to expand

our presence worldwide.

Our brand’s three fundamental values are

QUALITY, PRICE, and LEAD TIME. We adhere

to these principles to ensure sustainable growth.

By participating in international exhibitions, we

gain insights into different market structures and


78

PROFILE

cultural landscapes. Over the past five years, we

have made significant progress in African markets

through trade fairs in countries like Nigeria,

Kenya, Tanzania, Congo, and Ethiopia. Initially,

we had misconceptions about these markets, but

upon visiting, we discovered a more modern and

developed environment than expected, which

broadened our global perspective.

What challenges do you face in the export

process, and how do you overcome them?

There is intense competition worldwide, and we

experience this in every country we visit. I have

traveled to 86 countries so far, facing numerous

challenges, including geographical conditions,

climate, security, health, and distance. Despite

these difficulties, we persist in our work, often with

the support of our customers. Economic challenges

remain our biggest concern. Global economic

crises have significantly impacted us, yet our

exports continue to rise.

The Turkish home textile industry has long

been a global leader under the “MADE IN

TURKEY” brand. However, the sector faces

significant challenges, such as a shortage of skilled

labor. Rising production costs also impact our

competitiveness in foreign markets. Economic

instability and fluctuating exchange rates create

difficulties in pricing and explaining cost changes

to customers. Additionally, the lack of adequate

government support for SMEs, particularly in

marketing, presents further obstacles. We hope to

navigate these challenges successfully this year.

How do you define your competitive

advantage in the global market?

The slowdown in global trade and Turkey’s economic

stabilization will strengthen exporters. Heimtextil 2025

will set new trends and market growth expectations

for home textiles. Beyond fair expectations,

investments in technical textiles will boost highvalue

exports. Turkey’s strong quality perception

in international markets must be maintained while

focusing on innovative technical textile materials.

University-industry collaborations are crucial for

advancing the sector and nurturing young talent.

How important are trade fairs and

international events for your export strategy?

Which events do you plan to attend?

We highly value Heimtextil Fair and aim to

enhance our presence there every year. We

prepare meticulously for each fair and have high

expectations from these events. Our goal is to

reach new markets and diversify our customer base

in existing ones. Post-fair, we must act quickly to

follow up on leads and deliver requested samples

promptly. Proper execution of post-fair activities

ensures the success of our participation.

How do you adapt your company to changing

trends and demands in the industry?

We have developed a special collection featuring

20 designs with stock availability. This allows us to

provide immediate delivery upon order. We market

this collection under the MR CURTAIN brand both

domestically and internationally. It has gained significant

traction worldwide, even in the Chinese market, and

continues to expand in new regions within Turkey.


HALL 4 • B 23

anmen_mensucat

anmen.com.tr


Roll Service

Cut Length Service

Hall : 4 Stand: E24

84

PROFILE

Berkay Textile:

Weaving value,

delivering vision

Berkay Textile continues to rise

in upholstery fabrics with its

passion-driven craftsmanship,

sustainable growth strategy, and

innovation-oriented production.

We interviewed Ahmet Gören, General Manager

of Berkay Textile, about their operations and the

key factors driving their success in the industry.


your company?

“Our company was established in 2003 in

Bursa, which has been one of the centers of the

textile industry for a long time, under modest

conditions, similar to the establishment story of

many companies. With the grace of the Creator

and intense efforts, it has grown and developed

continuously. Now, in addition to our wide

variety of weaving options, we also have our own

fancy yarn facility, and we produce according to

different demands of our customers.”

PRODUCT DEVELOPMENT AND

COMPETITIVE ADVANTAGE





“We mostly produce upholstery fabrics. Unlike

the high-volume production and trade format in

the Far East, the fact that we are structured to

make smaller quantities of products that are more

suitable for Turkish conditions, but with features

and options, allows us to stay a little away from

some of the current problems. This relatively stable

situation offers us more opportunities in terms of

P&D and R&D. Our structuring and investments in

this area will continue.”

What makes you superior to your

competitors?

“We really love our work. As such, we are

involved in business processes where necessary.

When relevant initiatives are taken quickly,

things become easier.”

INVESTMENTS AND EXPORT

STRATEGIES



“Currently, we have a SPP project established

on 47,000 m2 in the Kütahya region. Our

facility will be commissioned very soon. It will

contribute to reducing our country’s dependence

on foreign energy. Of course, it will have

a positive impact on the environment and

undeniable benefits on the competitiveness

of our company. We also have ongoing

investments and structuring within our company

in terms of efficiency and risk management.”


What would you like to say about your current

and target markets, foreign promotion,

participation in fairs, etc. strategies?

“Currently, we export mainly to Europe and

America, either directly or through marketing

companies. For years, we have been observing

that fairs, even at a high level, have lost blood.

Our current primary effort in marketing is to

have more intensive meetings with our customers

through digital methods, and to intensify the

exchange of samples with our distant customers

through these channels. Afterwards, of course, it

is important to visit. We have also made various

investments in this regard.”

WITH ENTHUSIASM AND COURAGE

Are there any topics or issues you would like

to emphasize in particular?

“Although the daily problems are painful, when we

look at the processes from above, it is a clear fact

that Turkish industrialists will get a higher share

of the world trade volume in the coming years.

We must continue to work with enthusiasm and

courage and invest for our future generations.”


86

PROFILE

NIATEKS:

Leading

the way with

quality and

innovation

With over 20 years of expertise in the garment

industry, we have expanded our mastery to

include home textiles, with a focus on the Kitchen

department. For the past 3 years, we have crafted

our own design products, blending innovation

with tradition. Our team is committed to creating

valuable products that meet your needs, and we

are always open to new ideas and development.

We empower our customers with cutting-edge designs

and expert range planning, particularly emphasizing

the significance of kitchen design products in the

European home textile market. By ensuring they

lead the market with trendsetting collections, we help

them stay ahead of the competition.

We prioritize the design of kitchen products in

home textiles, but we also understand that design

alone is not enough. Each design reflects our

commitment to enhancing your home environment

with quality, tasteful, and eco-friendly textiles. We

believe that functionality and sustainability are

equally important, especially in kitchen textiles.

We prioritize assisting brands in staying relevant

and solidifying their position in the future with

strategic solutions. We believe in creating the

right collections at the right time and serving

our customers by understanding their needs.

Additionally, we offer our customers the flexibility

to produce as few as 50 units, making trial orders

an integral part of our service.”

Just as in life choices, we naturally prefer quality

over quantity. Just as we seek high-quality food,

better relationships, and experiences, we should

ask ourselves why we would compromise on

quality when it comes to our business style.


Kumaşın sanata dönüştüğü nokta...

Küçükbalıklı Mahallesi 11 Eylül Bulvarı No: 210/1

Osmangazi - Bursa / TÜRKİYE

T: +90 224 216 16 46 | +90 224 214 00 80

web: www.ecordingplise.com

e-mail: info@ecordingplise.com

Dar dokumada

KALİTE ve GÜVEN

QUALITY and

RELIABILITY

in narrow weaving

Merkez : Mareşal Fevzi Çakmak Mahallesi

Süleyman Çelebi Caddesi No: 14/A

Arnavutköy / İSTANBUL / TÜRKİYE

T : +90 212 613 57 99 | +90 501 03 98

F : +90 212 567 69 38

Gsm : +90 553 230 67 28

web : www.ozakdardokuma.com

e-mail : info@ozakdardokuma.com

ozakdardokuma

92 NEWS

Denizli

achieves

highest

export

figures since

June 2022

despite

fewer

working

days

Denizli’s exports soared by 9.8%

in March, reaching $417 million,

marking the highest monthly

export volume since June 2022.

Despite the impact of the holiday

season, the region maintained

strong momentum thanks

to its exporters’ experience and

agility in global markets.

According to figures released by the Turkish

Exporters Assembly (TİM), Türkiye’s total

exports rose by 3.2% in March to $23.4 billion.

Denizli outperformed the national average,

with exports increasing by 9.8% year-on-year

to reach $417 million. Data from the Denizli

Exporters Association (DENİB) showed recorded

exports at $302 million, up 7.8%.


94 NEWS

In the first quarter of 2025, Denizli’s total

exports climbed 6.2% compared to the same

period last year, totaling $1.13 billion. This

performance aligns with the province’s yearend

export goal of $4.7 billion. Notably, Denizli

ranked 8th among Turkish provinces in terms of

total exports in March.

Sectoral Highlights: Mixed Results

in Key Industries

In March, sector-based performance was varied:

• Textile and apparel exports declined by 8% to

$116 million,

• Electrical and electronics exports surged by 37%

to $91 million,

• Iron and non-ferrous metals exports increased

by 11% to $65 million,

• Agricultural exports grew by 4% to $32 million,

• Mining exports rose by 10% to $23 million.

Significant gains were also recorded in February

in cereals, pulses, oilseeds and related products

(up 51%), electrical-electronics (up 37%), and the

automotive sector (up 35%).

UK and US Lead Destination Markets

The United Kingdom retained its top spot among

Denizli’s export markets with a 17% increase,

reaching $52 million. The United States followed

with a 20% increase to $44 million, reclaiming

second place. Italy came in third with a 25% rise

to $35 million. Germany, which dropped to fourth

place, saw a 7% decline to $30 million. Exports to

the Netherlands increased by 11% to $21 million.

Economic Indicators Point to Caution

In its March meeting, the Central Bank of

Türkiye (CBRT) cut the policy rate by 250

basis points from 45% to 42.5%, following a

total of 500 basis points in cuts during the first

quarter. The next monetary policy meeting is

scheduled for April 17, with market expectations

suggesting a pause in rate cuts.

Manufacturing data showed signs of a

slowdown. The headline Purchasing Managers’

Index (PMI) for March fell to 47.3 from 48.3

in February—the lowest reading since October

2024. New orders declined for the 21st

consecutive month, with export orders seeing

their steepest drop since November 2022.

In the Eurozone, the manufacturing PMI stood

at 48.7 in March—still under the 50 threshold

indicating contraction. In the U.S., the PMI

dropped from 50.6 in February to 49.8 in

March. These declines signal continued demand

contraction, which is expected to affect Denizli’s

export momentum in the coming months.

Inflation and Exchange Rate Dynamics

According to the Turkish Statistical Institute

(TÜİK), the Consumer Price Index (CPI) rose

by 2.46% in March, bringing the annual rate to

38.1%. While inflation since the start of the year

reached nearly 10%, the USD/TRY exchange

rate rose by only 7%.

The mismatch between inflation and exchange

rate growth continues to pressure exporters.

“Exporters don’t demand a high exchange rate,

but a competitive one,” stated local trade officials.

“Achieving balance between inflation and the

exchange rate would provide a more favorable

export environment.”

Trump’s Tariff Measures and

Global Trade Outlook

New customs tariffs announced by U.S. President

Donald Trump placed Türkiye in the lowest bracket

at 10%. With a $28.5 billion trade volume, the

U.S. is Türkiye’s second-largest export market,

accounting for 6.5% of total exports.

Countries competing with Türkiye in textile

exports—such as China, India, South Korea,

Italy, Pakistan, and Taiwan—will face higher

tariffs. This could give Turkish textiles a pricing

advantage in the U.S. market.

The EUR/USD exchange rate has also risen

to 1.10, which could further benefit Turkish

exporters. However, the broader outlook

remains uncertain.

Trump’s tariff hikes, especially the 20% additional

customs duty on EU imports, could slow the

European economy—Türkiye’s biggest trade

partner. Economic contraction in the EU would

directly impact Turkish exports.

Moreover, such protectionist U.S. policies risk

increasing global trade uncertainty, undermining

investor confidence, and slowing worldwide

economic growth. While China has pledged

to take strong countermeasures, European

Commission President Ursula von der Leyen has

warned that the tariffs could significantly affect

the global economy.


Hall: 3 Stand: E 11

96

PROFILE

Sarra Home:

Signature style in every fiber

Sarra Home Textiles transforms living spaces with stylish and

comfortable designs, combining aesthetics with high-quality materials.

We conducted an exclusive interview with Mehmet

Erim, Chairman of the Board, to learn more about the

activities of the company based in Denizli, Türkiye.


have you been in the home textiles industry?

Our company is built on 65 years of experience

dating back to the 1960s. In 2020, we branched out

from our previous partnership to establish our brand,

Sarra Home Textile Products Digital Marketing

and Trade Ltd. Co. We have been operating

independently for approximately five years.

Can you provide information about your


Our company produces towel and bathrobe

groups in-house, while other home textile groups

are sourced externally. We have an annual

production capacity of 350 tons of towels. Our

production line includes eight weaving looms, one

cutting machine, one sewing machine for specific

dimensions, and five sewing machines for widthspecific

production, all managed internally.

What product groups are you currently

focusing on? What are your standout products?

Our priority is our brand value. Under the Sarra

Home brand, our primary focus is on products

like bathrobes, hand towels, kitchen towels, bath

towels, and embroidered napkins. For sourced

products, we strive to maintain consistent quality,

which is also a key focus in our market strategy.

Export Activities

How has your export business grown since

you began?

As a newly established company, our initial priority

has been to build brand value. Although we haven’t

reached our desired level in exports, about 10% of

our sales come from export markets. Expanding

this percentage is among our goals as our product

portfolio develops. Participating in home textile

fairs is part of our strategy to increase this figure.

Which countries are your primary export

destinations? Where are your strongest

markets?

We have strong business relationships with Russia

and close ties with Georgia and Azerbaijan.

Through our online store, we have also expanded

to eight different countries.

What strategies are you using to enter


Rather than focusing on a single region, we aim to

touch multiple markets and deliver Sarra’s services.


PROFILE 97

value. Once established, our approach will evolve

based on supply and demand.

What efforts are you making in branding and

digital marketing?

We are progressing in digitalization through

e-commerce platforms and social media teams. We

have established a company website and maintain

a secure presence across digital platforms. Our

branding efforts run parallel to these initiatives.

Our strategy involves tailoring innovations to the

ethnic and cultural needs of each region, meeting

their demands with quality production. While we

don’t rely on a single strategy, our commitment to

blending traditional and innovative production with

competitive pricing positions us well in the market.

What challenges do you face in export

processes, and how do you overcome them?

We face financial challenges related to periodic

crises and difficulty finding markets. To address

this, we participate in fairs to showcase our

products to global clients. Since social media and

other communication channels do not fully reflect

the quality of our products, we believe fairs will

help us overcome these obstacles.

Products and Innovations

How do you tailor your products for export

markets? Do regional demands vary?

Our products vary based on market demands. We

revise our offerings to align with the ethnic, cultural,

and socioeconomic characteristics of each region.

Meeting the unique demands of some regions for less

common home textile products can be challenging.

We evaluate such requests under our R&D

framework and aim to meet them conscientiously.

How important are fairs and international

events in your export strategy? Which events

do you plan to attend?

Fairs are vital for our steps toward globalization.

We believe that participation in events and fairs

will bring us closer to customers by showcasing our

brand and product quality.

Future Plans

What are your export goals for the next five

years? Are you exploring new markets?

We aim to have exports constitute 40% of our sales

within five years, contingent on capturing our target

audience. For our young and growing company, this

is part of our periodic planning. Our dynamic team

is ready to bring innovation and high-quality service

and products to the markets we enter.

How do you envision your company in terms of

production and product diversity in the future?

We plan to maintain our current product diversity

and expand production or marketing of raw

materials, semi-finished goods, or finished products

based on demand.

What steps are you taking toward

sustainability and innovation in production?

We are focusing on renewable energy panels

and transitioning from non-renewable to ecofriendly

energy sources. Our evaluations on this

matter are ongoing.

Do you offer custom or personalized designs?

In which markets are these requests more

common?

No, we do not offer personalized designs, as such

orders disrupt our production flow. Instead, we

focus on products that cater to a broader audience.

Competition and Marketing

How would you define your competitive

advantage in the global market? What stands

out: price, quality, or design?

Since we are not yet highly active in the global

market, our current focus is on building brand

MAY 2025


102

PROFILE

Tatiana Sivri

DES & SEN

HOME:

Timeless

elegance for

modern living

Specializing in curtain fabrics

and tulles, DES & SEN HOME

reinvents softness and style with

fresh designs and premium textures.

It is a passion for Tatiana Sivri more than a

business branch. She has been enjoying this

passion for 16 years and serving people who love

home decoration. We have recently conducted an

exclusive interview with Ms. Sivri. She made her

remarks with a clearly, sincerely and friendly way.

Tatiana Sivri summarized their story: “We closely

follow up the latest trends in design, colors and

impressions then we develop our own designs and

products. In our collection, we mostly have curtain

fabrics and plain group tulles. We are making

progress by constantly adding innovations. New

patterns, colors, and qualities are our business. We

are always working on developing new products.

We truly love our work. Meeting customer demands

quickly is our job. My team and I dedicate ourselves

to this work and we get excellent feedbacks from

our customers and business partners. We are

steadily growing with secure steps.”


Kemalpaşa Mahallesi

Vidinli Tevfikpaşa Caddesi

Aydın Center No: 9 Daire: 102

Fatih - İSTANBUL / TÜRKİYE

+90 536 560 57 64

+90 545 330 12 76

E-mail

deniz_drug@windowslive.com

Head Office : Kemalpaşa Mahallesi Gençtürk Caddesi No:30/B Laleli - İstanbul / TÜRKİYE

Branch Office : Kemalpaşa Mahallesi Gençtürk Caddesi Birlik İş Hanı No:15 Kat:2 Kapı No:201 Laleli - İstanbul / TÜRKİYE

Hall: 3 Stand: F-13

bykaan_collection

+90 530 175 39 77

by kaan collection

bykaanmurat@hotmail.com

108

PROFILE

ENTEMA pioneers

textile innovations

with advanced

machine designs

Since its inception in 1992, ENTEMA

has specialized in fabric drying and

finishing, carving a niche in textile machine

manufacturing. Based in Çorlu, one of

Türkiye’s key textile hubs, the company

operates with a strong focus on research

and development, continuously prioritizing

customer expectations and satisfaction.

ENTEMA’s cutting-edge machinery, which

represents Türkiye’s engineering excellence,

serves clients across four continents.

Sustainability at the Core

In an era where sustainability is paramount,

ENTEMA integrates environmentally friendly

features into its machines. By minimizing waste

and reducing energy, water, and chemical

consumption, ENTEMA’s designs promote ecoconscious

operations while enhancing the quality

of textiles made from recycled materials.

By blending innovative designs with patented

technologies, ENTEMA has revolutionized the

global textile industry. The company’s machines

not only surpass expectations in process

quality and production capacity but also reduce

operational costs, bolstering the competitiveness

of user businesses.

SWELLSOFT: Redefining Textile Finishing

ENTEMA’s flagship product line, SWELLSOFT,

comprises two innovative machines: the

Continuous Tumbler Drying Machine and the

Carpet Finishing Machine. Developed through


PROFILE 109

years of R&D supported by TÜBİTAK (The

Scientific and Technological Research Council

of Türkiye), these machines operate on patented

principles that deliver unmatched results for diverse

textile products, from lightweight fabrics to carpets,

towels, and even items made from recycled fibers.

SWELLSOFT machines streamline traditionally

multi-step processes into a single operation,

increasing efficiency and reducing fabric wear. Their

advanced energy-saving technology makes them a

game-changer for textile finishing processes.

Unmatched Results for Fabrics

Key features of SWELLSOFT include:

• Tension-Free Processing: Fabrics move in a

one-way direction under controlled tension,

unaccumulated and 100% open width form,

avoiding breakage, abrasion, and shine defectseven

at high temperatures.

• Enhanced Fabric Quality: Fabrics processed

with SWELLSOFT achieve superior softening,

volumizing, pattern clarity, and reduced waste

because there is no fabric-to-fabric friction.

Martindale abrasion tests reveal durability

several times greater than fabrics treated with

conventional machines.

A Milestone for Carpets

The SWELLSOFT Carpet Finishing Machine, with

working widths up to 5 meters, sets new industry

standards. Carpets made from viscose, bamboo,

cotton, wool, acrylic, polyester, or their mixtures

processed with this machine benefit from superior

dust removal, pile volumizing, soft touch and

enhanced pattern clarity and brightness.

With the patented method applied to the carpets

along with three-dimensional homogenization,

smoothing, volumizing and relaxing effects

SWELLSOFT address persistent issues like

adhesive migration to the piles of back coating

process and another problem pile flattening,

significantly improving carpet durability and quality.

MAY 2025


110

PROFILE

QUADRO: 4 Pass, High-Capacity,

Energy-Efficient Relax Drying

For over three decades, ENTEMA has refined its

tensionless fabric drying technology, culminating

in the QUADRO model. This advanced drying

machine boasts:

• Compact Design: Four fabric passes with hot air

from both top and bottom maximize evaporation

and drying capacity in minimal space.

• Energy Efficiency: With low electricity

consumption (as little as 70 kW/hour), the

QUADRO achieves daily drying capacities

exceeding 30 tons at 90% belt occupancy.

• Ease of Use: A user-friendly interface, same-side

fabric entry and exit, and low-maintenance design

ensure seamless 24/7 operation.

The QUADRO delivers remarkable results, such

as shrinkage values below 5% (typically 3%) for

fabrics after washing tests.

Innovation in Towel Manufacturing and

pique fabrics

QUADRO’s application in the towel processes,

when paired with the SWELLSOFT Continuous


PROFILE 111

Tumbler Drying Machine, has further enhanced

product quality while reducing energy

consumption, production time, and labor costs.

This new concept eliminated the problems caused

by conventional pre-drying processes, such as

fabric stretching, pile crushing and fabric breakage.

ENTEMA’s QUADRO model has proven

particularly effective for cotton pique fabrics

used in towels and bathrobes.

Founder Ömer GÖKCAN shared: “Drying

cotton pique fabrics with our QUADRO

machine at a high feed rate achieved excellent

softening and volumizing, with shrinkage

values of just 3% in both width and length after

washing tests, of course combined with its high

capacity and energy saving”

Shaping the Future of Textiles

By consistently pushing the boundaries

of textile machinery design, ENTEMA is

not only meeting the demands of today’s

industry but also shaping its future. Through

SWELLSOFT and QUADRO, the company

continues to deliver innovative, cost-effective,

and sustainable solutions that redefine textile

finishing processes worldwide.

MAY 2025


114

PROFILE

A textile vision approaching 30 years:

Anka’s limitless trade model

Consultancy & Textile and Honorary Consul

of Pakistan in Bursa. We spoke with him about

their visionary trade model and Türkiye-Pakistan

cooperation in home textiles.

Interviewee: Ahmet Serdar Sütçüoğlu — Owner

of Anka Consultancy & Textile, Honorary Consul

of Pakistan in Bursa, Former Vice President

of the Turkish Home Textile Industrialists’ and

Businesspeople’s Association (TETSİAD).

Founded in 1997, Anka Consultancy & Textile

today operates in a wide range of areas in the

home textile industry—from cotton to finished

garments, from imports to transit trade. We listen

to Mr. Sütçüoğlu’s vision, sectoral observations,

and the reflection of diplomatic relations between

the two countries on trade.

Combining “consulting” and

“commerce” in a unique model

within the home textile sector,

Anka Consultancy & Textile

stands out with the industry

experience and diplomatic

mission of its founder, Ahmet

Serdar Sütçüoğlu. Bridging

nations, the company has built

a cross-border partnership

between Türkiye and Pakistan.

“We set no limits in home textiles”

Anka Consultancy & Textile shares its

journey approaching its 30th year

“We are present in every area from cotton to

finished garments, from export to transit,” says

Ahmet Serdar Sütçüoğlu, Founder of Anka

NO LIMITS IN OUR VISION

What inspired the founding of Anka

Consultancy & Textile, and how has its core

vision evolved over time?

“Our company was founded in 1997; 28 years

have passed, and we’re approaching our 30th

anniversary. Our core vision—centered on Home

Textiles—is limitless within this framework. There

are no boundaries in terms of product diversity

or sales channels. We’re involved in everything

from cotton to finished garments, semi-finished

products, exports, imports, and transit trade.”

How do you evaluate the current position of

your company? What are the main factors

behind this success?

“Our main motto: We are open to sourcing from

all over the world and selling to every market in the

Home Textile sector. Especially in procurement,

we assume that we own all the production points

in the world, and we try to utilize this broad supply

portfolio with maximum efficiency in a timesensitive

manner. We offer our potential customers

sourcing options from all global production centers

and make ideal purchasing decisions together. For

us, both our suppliers and customers are longterm

partners. Another important feature of ours

is our bilateral activity richness: If we can’t sell, we

buy; if we can’t buy, we sell.”

In your business model that brings together

“consulting” and “textiles,” in which areas

do you think you make a difference?

“Like every sector, the textile industry needs people


116

PROFILE

and institutions with long-term experience and a

broad international vision. To us, consulting is the

art of presenting the most optimal options with

the least risk in the shortest time while adapting to

changing market conditions... A tailor-made model...

Not a fixed menu, but a la carte, in other words.

With nearly 30 years of international experience

and our company’s unique vision, we try to fulfill the

essential parameters of this definition.”

A TRADE VISION SHAPED BY DIPLOMACY

As the Honorary Consul of Pakistan in Bursa,

how does this role reflect on your company’s

foreign trade and relationship strategies?

“While trying to fulfill my honorary consulate

duties, I honestly try to keep my scope as wide

as possible. That is, not only for Bursa, which

has a special place in my heart, but for our entire

country—Türkiye—and, of course, particularly for

our Home Textile sector, where I have nearly 30

years of experience. I sincerely express that I strive

for maximum effort for all sectors of both Türkiye

and our brother country Pakistan. Our main focus

in these efforts is to instill belief in both countries’

sectors that they are not rivals but supporters of

each other in a shared model. Only with this belief

can collaborations become long-lasting.”

How do you assess the economic and

cultural relations between Türkiye and

Pakistan? What role can the Home Textile

sector play in this context?

“Unfortunately, I must state that despite the highest

levels of mutual brotherhood, emotional ties, and

shared cultural aspects, the reflection of these on

economic relations is highly insufficient.

Once again, the solution to this contradictory situation

is that both brother countries should not impose trade

barriers in the sectors where each is active.”

Can you share examples of collaborations

with Pakistan-based brands or your importexport

bridges?

“Branding is unfortunately a mutual wound for

both countries... Despite Pakistan being the world’s

third-largest and Türkiye the fourth-largest supplier

in the global home textile market, both nations

have failed to achieve success in branding—this is

concerning and in urgent need of resolution.

In this mutual deficiency, I personally believe—and

wish—that Türkiye will progress faster and that

Pakistan will become the leading semi-finished

product supporter on this branding journey.”

SECTORAL ANALYSIS AND EXPORT

INSIGHTS

In recent years, Türkiye’s home textile

exports have seen notable growth. How do

you interpret this development?

“I must express with regret that I do not agree with

this observation. Due to its unbranded/contract

manufacturing style and increasing costs compared

to competitor countries, Türkiye’s home textile

sector has actually stagnated in recent years—or,

to put it more optimistically, remained steady.

Unless even a partial shift to branded production is

achieved, and unless trade barriers are reassessed

in favor of more competitive countries in semifinished

supply, I regret to say that this stagnation

will inevitably turn into decline.”

What do you think about the image of

Turkish home textile brands in global

markets? Which countries and segments do

you think have potential?

“Again, I must point out that there is no global

brand from Türkiye in the home textile sector.

To put it plainly, we lack a manufacturing brand.

However, Turkish retail chains that are rapidly

expanding abroad have made remarkable

progress in a short time and continue to do so.

Although they are not producers, these retail

examples should be a source of inspiration and

encouragement for our manufacturers.”


118

PROFILE

What are some notable initiatives or advisory

roles that Anka Consultancy & Textile has

undertaken to strengthen Türkiye’s position

in home textile exports?

“The key to marketing a product lies in its

differentiation, quality, continuity, and price. The

more parameters you stand out in, the closer you

are to success. Our main perspective—which we

believe in and try to instill in our partners—is:

*Even if you are a manufacturer, do not fall into the

trap of only marketing what you produce.

*Closely follow changing market conditions and

adapt rapidly in procurement and sales.”

NGO EXPERIENCE AND ADVICE TO

YOUNG ENTREPRENEURS

During your TETSIAD membership, what

significant changes and transformations

have you observed in the sector?

“During my TETSIAD membership:

*The development of communication channels

among our members has improved our awareness

of sectoral developments and each other.

*Türkiye’s recognition in international markets and

fairs has increased and gained more visibility.

*We have established closer and warmer

communication with our government.”

What types of initiatives are you involved

in or do you recommend in terms of NGOs,

fairs, and international organizations?

“Although the pandemic era made it seem like

physical interactions, fairs, and similar events

were less important, I do not share this view.

I firmly believe that Turkish businesspeople,

who have high communication, persuasion,

and representation skills, will outperform

competitors from other countries in such events.

Therefore, I desire and foresee that these types

of international events should be primarily

supported by sectoral NGOs and, under their

leadership, by our government as well.”

How do you evaluate Türkiye’s current

position in terms of sustainable production,

brand awareness, and qualified labor in

home textiles?

“Although Türkiye is perhaps among the leading

countries in sustainable production and qualified

labor in the home textile sector, it is unfortunately

not where it should be in terms of branding and

cost parameters, as mentioned earlier.”

STRATEGIC ROADMAPS AND MID-TERM

PLANNING

What are your company’s key strategies for

the second half of 2025? Are there any new

markets or projects you are targeting?

“Regardless of the sector or market, staying

current is a very critical parameter. We try to

remain highly alert and up to date with global

conflicts and the fact that a single sentence from

world leaders can suddenly overturn market

conditions. In such a variable environment—driven

by factors beyond our control—I must admit that

we are not very successful in predicting what kind

of market conditions await us tomorrow.”

How is Anka Consultancy & Textile

planning to evolve its product/service

portfolio in the mid-term?

“As we stated at the beginning, our main

framework is limited to home textiles, but within

that frame, there are neither boundaries nor gaps.

It’s a fully packed frame. Once again, since our

scope includes everything from cotton to readymade

garments in terms of products, and from

export, import, to transit in terms of channels, we

are proud to say that we have no gaps left to fill.”

What steps do you foresee for Türkiye

to become a global brand country in the

textile sector?

“As emphasized many times earlier, although

Türkiye may not yet have a strong manufacturing

brand in the home textile sector, our retail chain

brands expanding abroad are thriving. This

makes me believe that manufacturing companies

in home textiles should also concentrate on

branding efforts. Additionally, necessary sales

channels should shift more towards retail and

online, rather than wholesale.”

What advice would you give to young

entrepreneurs or firms aiming to progress

in exports?

“My foremost advice to entrepreneurs and

companies in all sectors is: Think globally. The

market in procurement and sales is the entire

world... For now...

Who knows—perhaps in the near future, we might

even be talking about markets beyond Earth!”

FINAL THOUGHTS: FROM

BROTHERHOOD TO SYNERGY

As we conclude our interview, would you like

to share a final message regarding Türkiye–

Pakistan friendship, the home textile sector,

or your vision for the future?

“Türkiye–Pakistan friendship and brotherhood

are at the highest levels. My heartfelt wish is that

nothing ever harms this bond. However, we are

also aware that we still have a long way to go to

elevate our economic cooperation to its rightful

level. Once again, the most important mindset is

how we can view each other not as competitors,

but as partners in the same project—and thus act

as a united front in global markets. We must find

an answer to the question: how can we create

synergy by combining Pakistan’s low-cost strength

with Türkiye’s international market credibility,

unique presentation skills, and creativity? The

time to act is now—without delay.”


120

TRENDS

Living in

unreal reality:

Interior trends

shaped

by emotion,

innovation,

and nature

From iridescent gradients

to crafted heritage,

Milou Ket explores how design

transforms our chaotic world

into a personal sanctuary.

Contact: studio@milouket.com

didem@fabricconcept.com

We are living in an era defined by disruption and

unpredictability—an “Unreal Reality” where design

must do more than decorate; it must soothe,

protect, and inspire. In this forward-looking trend

analysis, renowned Dutch forecaster Milou Ket

unveils six key interior themes that reflect the

emotional needs and aesthetic desires of our time.

As Artificial Intelligence and Big Tech reshape

our environments, interiors respond with both

high-tech materials and a renewed embrace of

craftsmanship and sustainability. Expect to see

the comforting warmth of textured textiles, the

shimmering allure of metallics and gradients, and

the power of bold personal expression. Whether

through the flowing calm of Japanese minimalism

or the vibrant spirit of modern maximalism, these

trends invite us to curate interiors that not only

reflect who we are—but who we are becoming.

We are currently navigating a time of Unreal

Reality, shaped by upheaval, uncertainty, and

complexity. Interest in color provides comfort during


TRENDS 121

MAY 2025


122

TRENDS

these times. Artificial Intelligence and the influence

of Big Tech are becoming increasingly evident, even

in the world of interiors. Sustainability and longevity

are key priorities. Textures like ribs, ridges, flowing

lines, and dynamic patterns are present across all

themes. Reflective materials, such as iridescent,

mirrored, shiny, metallic and aurora-like effects,

contribute to a sense of otherworldliness. Gradients

are also central, with flowing applications of both

color and form. Textiles play a crucial role in

offering warmth and emotional support. Alongside

new carpet shapes, expect to see creatively

designed tiles gaining significance.

The first theme, “Fluidity and Balance,” features

rounded forms, Japanese influences, and timeless

light hues combined with earth tones. The second

theme, “Gradients and Transparency,” highlights soft

pastels, synthetic materials, and curved forms. The

third, “Ethnic & Crafted,” revisits traditional cultural

aesthetics with a contemporary edge, expressed

in warm, earthy colors. The fourth, “Color

Kaleidoscope,” draws on vivid products, gradients,

and modern art, featuring bright, energetic tones.

The fifth theme, “Sustainable Nature,” is inspired

by natural elements and eco-conscious materials,

presented in greens, sand, terra, and clay tones.

The sixth and final theme, “Individual Maximalism,”

celebrates personal expression and uniqueness

through luxurious, bold colors.

1.Fluidity & Balance

The first theme is titled “Fluidity and Balance”,

featuring soft tones and light earthy hues. Texture

continues to play a key role, with an emphasis on

ribbed, ridged, and wave-like surfaces. Furniture

often features rounded silhouettes, while arches

are a recurring element in interior design. Irregular

forms dominate in rugs, and a notable innovation

is the use of uniquely shaped tiles, introduced in

unexpected ways. Metallic finishes, such as silver,

stainless steel, high gloss, and mirrored surfaces,

add contrast to the organic aesthetic. These sleek

materials are juxtaposed with natural, untreated

elements like light and dark woods, raw concrete,

and soft textiles. Straw and raffia also appear in

interior items, frequently adorned with fringes.

Sustainability and durability are central themes,

drawing inspiration from unconventional materials

such as fungi, seaweed, bacteria, soy, and corn,


TRENDS 123

among others. Various forms of waste are being

creatively transformed into materials like felt.

There are clear minimalist influences, primarily

from Scandinavian design, complemented by

Japanese aesthetics. Stone and finely crafted

objects often adopt primitive, organic shapes.

Textiles, including rugs, cushions, and curtains,

help soften the minimalistic environment and offer

effective acoustic benefits. Patterns tend to be soft,

blurred, or watercolor-like in appearance.

2.Gradients & Transparency

The second theme is titled “Gradients and

Transparency.” It represents a modern and forwardthinking

aesthetic, characterized by imaginative

and surreal elements. This impression is reinforced

by the materials used, predominantly synthetic

ones like glass, acrylic, polyester resin, and plastic.

Recycled polyester is also frequently utilized. The

use of transparency, especially through gradient

effects and shifting colors, lends a contemporary

and dynamic feel to interiors. In printed designs,

watercolor-style effects, cloud formations,

random splashes, stains, and marbled textures

are common. Patterns tend to be playful and

whimsical, with curtains often made from sheer

fabrics featuring gradient designs. Enhancing the

surreal atmosphere, AI-generated renderings are

increasingly prevalent. Gradients, iridescent effects,

and layering with transparent materials continue to

be important design elements. Architectural features

reflect this theme through the use of arches, circular

forms, and curved shapes. Details such as ridges

and jagged edges also appear. Geometric shapes,

stripes, stylized and hand-painted motifs are applied

to textiles and carpets. Wall murals and acoustic

panels often doubling as room dividers. We can also

expect to see numerous 3D-printed items like vases

and other decorative objects.

3.Ethnic & Crafted

In the direction “Ethnic & Crafted,” often presented

in warm, nature-inspired hues, there is a clear

appreciation for artisanal work and craftsmanship.

While rooted in tradition, this trend introduces a

contemporary twist. In contrast to the growing

influence of Artificial Intelligence, the value

of human touch and organic imperfection is

increasingly embraced. Unique, one-off pieces are

treasured for the character and individuality they

MAY 2025


124

TRENDS

bring to interiors. Traditional methods such as tiedye,

shibori, and ikat are being revived by younger

generations. Kilims, embellishments, and prints

also feature prominently, sometimes reinterpreted

in unexpected color combinations. Pattern mixing

becomes a creative expression. A London-based

African designer is reimagining both color palettes

and form language. Natural materials are central,

wood, stone, cork, bamboo, raffia, straw, reed,

rattan, terracotta, linen, and hemp are all key. Many

dyes are plant-based, sourced from a variety of

natural products. The intricate handmade artistry

from Morocco and broader Africa shines through in

rugs, fabrics, embroidery, weaving, and ceramics.

As in other style directions, texture plays a vital role.

Handcrafted cushions and poufs incorporate fringe,

tassels, and pompons, often hand-tufted to enhance

tactile surfaces. Decorative items like masks and

totems, occasionally adorned with beads, will

appear. Products made from recycled or responsibly

sourced materials are also gaining traction.

4.Color Kaleidoscope

This direction called “Color Kaleidoscope,” focuses

on the use of bold, primary, and vivid colors. Color

is increasingly seen as a symbol of positivity, which

encourages its broader use in interior spaces. This

can be achieved through techniques like color

blocking or by incorporating multicolored items,

such as rugs, lamps, vases, throws, and cushions

that feature vibrant stripes or contrasting borders.

Adjustable LED lighting with colored effects is

also part of this trend. Interiors feature colorful

wallpaper, room dividers, bed linens, curtains,

and other decorative elements. Furniture often

has rounded silhouettes, wavy lines, or bubbly

forms. Circular and arched shapes are prominent.

There are influences from Modern Art and

Bauhaus, alongside more playful and expressive

styles like the Memphis movement and modern

reinterpretations of Bauhaus designs. Emphasis

is placed on synthetic materials including glass,

perspex, acrylic, polyester, resin, and various

plastics. Textiles also play a key role, suitable for

both indoor and outdoor use. Graphic patterns

are essential, often in black and white and include

stripes, geometric designs, checkerboards,

pixelated images, and faceted effects. Digital

renderings using Augmented Reality are becoming

increasingly important, and the integration of

Artificial Intelligence continues to evolve. Small,

adaptable furniture pieces like stools and side

tables are crucial in creating flexible interiors.

5.Sustainable Nature

In the styling direction “Sustainable Nature,”

environmental awareness takes center stage.

Sustainability, conscious consumption, and

concern for climate change form the foundation

of this theme. The aim is to reduce our ecological

footprint by using alternative materials such as

fungi, corn, banana leaves, bamboo, cardboard,


TRENDS 125

vegan leather, and food industry

waste like coffee grounds.

Renewable natural resources

like linen, hemp, raffia, rattan,

and wood are essential, along

with recycling. Nature, both

flora and fauna, plays a key role

in decorative elements such as

wallcoverings, posters, cushions,

and home accessories. Designs

feature plants, foliage, insects,

birds, and butterflies, often

with a nostalgic touch. There

is a renewed appreciation for

wild nature, sometimes with

a historical lens, showcasing

exotic trees, palm plantations,

vibrant birds, tropical flowers,

tigers, monkeys, jaguars, and

sea creatures. The color green

is prominent for its calming and

soothing qualities, also used in

wall paints.

Botanical prints inspired by

natural history illustrations are

especially popular. Rugs and

textile wall hangings take on

unexpected, often floral-inspired

shapes. Textures with relief, like

tufting or high/low surfaces

are significant. Green tones are

frequently combined with dusty

pinks and earthy terra shades.

6.Individual Maximalism

The “Individual Maximalism”

trend draws its influence from

opulence, glamour, nostalgia,

and historical elements, often

with a playful or whimsical

edge. This style emphasizes a

more personal and expressive

approach to interiors, featuring

treasured items, heirlooms, and

unique finds. Gold accents,

whether in delicate lines or small

details are key, echoing the

elegance of Art Deco patterns

in wallpapers and textiles.

The concept of the curiosity

cabinet remains central, inspired

by natural history, scientific

illustration, botanical artwork,

and exotic collections. Think

of taxidermy, rare minerals,

coral, seashells, glass domes,

and classical statue fragments

from ancient Greece and Rome.

A contemporary interpretation

introduces luminous effects on

dark backgrounds, iridescence,

aurora-like lights, and oil-slick

finishes. Mid-century furniture

continues to be relevant,

particularly in plush velvets

accented with gold or copper.

Materials such as leather

and welded metals are also

incorporated. Deep, moody paint

colors set a dramatic tone, while

luxurious materials like marble

and tiger eye, whether genuine

or imitated, add a refined touch.

Acoustic performance remains

a consideration. Traditional

embroidery, velvet fabrics, and

heritage patterns enrich the

space. The contrast between

matte surfaces like velvet and

reflective elements such as glass,

crystal, and metallics, gold,

brass, copper, and mirrors,

creates a dynamic and visually

stimulating interior.

MAY 2025


20-23

‘25

recycle

recycle

recycle

THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND

COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174

Production and wholesale of fitted sheets

Lastikli çarşaf üretim ve toptan satışı

İMAMOĞLU TEKSTİL

Akçeşme Mahallesi 2605 Sokak No: 28 B: 1 Kat: 3

Merkezefendi - Denizli / TÜRKİYE

T: +90 506 370 36 79

web: www.anisahome.com.tr

e-mail: info@anisahome.com.tr

7 - 10 Eylül 2025

Birmingham, Birleşik Krallık

Avrupa’nın

Öncü Sorumlu

Tedarik Fuarı

Standınızı ayırtın

source-homeandgift.com

Home Textile Export May 2025

PDF'lerinizi Online dergiye dönüştürün ve gelirlerinizi artırın!

Delete template?

Save as template ?