Home Textile Exports January 2026

JANUARY 2026 | www.hometextile.com.tr

Stand: 3.0 F24 Hall: 6 / I-08

Sizin için en iyisi

www.sarra.com.tr

www.guzzi.com.tr

guzzi.sahmetal

Guzzi-Şah Metal Perde Aksesuar

from the editor

As always, the year

starts in Frankfurt

As we step into 2026, we once again begin the year

where the global home textile and contract textile

industry sets its direction: Heimtextil Frankfurt. And

just like every year, Home Textile Exports will be there—

at the heart of the market, meeting decision-makers,

tracking trends, and reporting firsthand from the

world’s most important gathering point for our industry.

At Heimtextil, we will not only cover the fair in

detail for our next issue, but we will also distribute

complimentary copies of Home Textile Exports

to buyers, manufacturers, retailers, and industry

professionals from all over the world. Frankfurt is

where the business year begins, and we are proud

to be part of that momentum—supporting our

exporters and the global textile trade with strong

international visibility.

From Frankfurt, our journey continues across

Germany with two more essential events. We will

head to IMM Cologne, one of Europe’s key platforms

for furniture and interiors, and then move on to

Hannover for Domotex, where flooring, surfaces,

and interior design continue to evolve with new

materials and innovative approaches. For this

reason, our first issue of the year becomes a truly

European issue in general and a Germany-focused

issue in particular, reflecting the region’s influence

on global trade, design, and production.

Our fair calendar does not slow down. Later in

January, we will return home for another major

international meeting point: the IIFF – Istanbul

International Furniture Fair, where Turkey’s strong

manufacturing base and export-driven industries

continue to grow in global relevance. We will be

there to cover the show, engage with the sector, and

amplify the presence of our brands and exporters.

For more than 43 years, we have followed the

rhythm of the international trade world—moving from

one fair to another, from one market to the next,

always with the same purpose: to connect, inform,

and contribute to the growth of our industry. As we

begin this new year, we look forward to another busy

and inspiring season—full of new collections, new

partnerships, and new opportunities.

Wishing you a successful and productive

start to 2026.

Mehmet SOZTUTAN

mehmet.soztutan@img.com.tr

Group Chairman

Hüseyin Ferruh IŞIK

Publisher

İSTMAG MAGAZİN

GAZETECİLİK YAYINCILIK

İÇ VE DIŞ TİC. LTD. ŞTİ.

Managing Editor (Responsible)

Mehmet SOZTUTAN

mehmet.soztutan@img.com.tr

Editorial Consultants

Assoc. Prof. Mehmet Ali OZBUDUN

Inkrit BERBEE

(inkrit@lobsterconcepts.nl)

Milou KET

(studio@milouket.com)

Dr. Rolf ARORA

Correspondents

Elke ARORA

Domestic Advertising Manager

Adem SACIN

adem.sacin@img.com.tr

T: +90 505 577 36 42

International Sales Coordinator

Ayca SARIOGLU BEKTAS

ayca.sarioglu@img.com.tr

T: +90 212 454 22 33

Gsm: +90 536 227 29 87

Technical Manager

Tayfun AYDIN

tayfun.aydin@img.com.tr

Advisory Graphics & Design

Hakan SOZTUTAN

hakan.soztutan@img.com.tr

Chief Accountant

Yusuf DEMIRKAZIK

yusuf.demirkazik@img.com.tr

Subscription

Ismail OZCELIK

ismail.ozcelik@img.com.tr

HEAD OFFICE

İSTMAG MAGAZİN

GAZETECİLİK YAYINCILIK

İÇ VE DIŞ TİC. LTD. ŞTİ.

İHLAS MEDIA CENTER

Merkez Mahallesi 29 Ekim Caddesi

No:11 Medya Blok Kat:1

P.K. 34197 Yenibosna -

Bahçelievler / İSTANBUL / TÜRKİYE

T: +90 212 454 22 22

F: +90 212 454 22 93

PRINTED BY

İH LAS GAZETECİLİK A.Ş.

İHLAS MEDIA CENTER

Merkez Mahallesi 29 Ekim Caddesi

No:11 A/41 Yenibosna -

Bahçelievler / İSTANBUL / TÜRKİYE

T: +90 212 454 30 00

www.

ozerdem

.com.tr

MENSUCAT SANAYİ VE TİCARET AŞ.

10

EVENTS

AI, material innovations and

sustainable design:

Patricia Urquiola’s “among-all”

at Heimtextil 2026

Frankfurt am Main, 27 November 2025. Patricia Urquiola offers

a completely new design experience for Heimtextil 2026. “among-all”

uses artificial intelligence to make visitors part of the installation.

Sustainable and traditional materials meet new technologies and developments.

Futuristic spatial elements such as hybrid sculptures, inflated figures and

hanging grid structures showcase the interior design of tomorrow.

With “among-all”, Patricia Urquiola presents

a new design installation in Hall 3.0 at

Heimtextil 2026. Visitors actively shape the

space. Their movements become part of

the installation through AI. Patricia Urquiola

demonstrates how textiles function as

transformative and intelligent materials. They

combine craftsmanship, technology, texture

and structure. Textiles thus form the interface

between people, materials and machinery.

HTE HOME TEXTILE EXPORTS

JANUARY 2026

12

EVENTS

“among-all” showcases the many possibilities

of textiles, from soft, fluid surfaces to

structural and rigid forms, revealing how

fabric can shape space, gestures and

interaction. It is the second chapter in an

ongoing exploration of textile thinking. At

its core, the installation reflects Patricia

Urquiola”s research into material innovation

and sustainability. It demonstrates how the

life cycle of materials can be embedded in

the design process from the very beginning,

leading to more circular and responsible

forms of developing.

“I”m very happy to return to Heimtextil in

2026 with “among-all”, the second chapter

of our ongoing exploration into textile

thinking. This new landscape listens and

responds, inviting visitors to gently activate

the space through their presence”, says

Patricia Urquiola.

AI places human interaction at the centre

A 3D-printed portal by Caracol produced

with its robotic platform Heron AM and made

from ECONYL ® chips by Aquafil welcomes

visitors into a future-facing design world. A

large LED wall with motion sensors detects

movement and uses AI to morph visitors into

hybrid beings, merging body and technology

in an immersive experience.

Sustainable design with circular materials

In addition, a hybrid sculpture introduces

a material contrast with the synthetic

fibres and highlights the project”s circular

approach: it is made with Ohoskin, the

Italian textile material derived from orange

by-products and designed to offer a

sustainable, high-performance alternative

to leather. Spread-out carpets rugs describe

organic fields of texture and colour on

the floor. They consist of woven selvages

and production remnants from 13RUGS

by rohi. The carpets from 13RUGS by rohi

are made of woolen selvages, which are

production remnants from the weaving mill

of rohi textiles. From these woven fabric

edges selvages (cimosa), two hanging

grid structures are also made. They are

connected to form open, tactile frameworks.

“among-all” is an entirely new installation.

At the same time, it is a further development

of “among-us” from the previous edition

of Heimtextil. In addition to new elements,

Patricia Urquiola also transforms existing

designs. The “Giano” upholstered sculpture,

for example, is given a new cover made

from ECONYL ® yarns by cc-tapis. And digital

elements evolve into physical objects. The

design presentation looks to the future,

combining materials, technology and

interaction. Visitors become activators

who actively change the space. In Hall

3.0 of Heimtextil, “among-all” is a unique

interactive experience.

Visitors have the opportunity to learn

about the design process from Patricia

Urquiola herself in the Architonic LIVE

TALK. Guided tours of the space also

provide background information on the

materials and design elements.


JANUARY 2026

Demirtaş Dumlupınar OSB Mahallesi

Mustafa Karaer Caddesi No:13

Osmangazi - BURSA / TÜRKİYE

T: +90 501 318 02 24 | +90 224 261 02 24

web: www.fabertekstil.com

e-mail: info@fabertekstil.com

siparis@fabertekstil.com

18

EVENTS

Brand

diversity at

Heimtextil

2026

Interior designers are planners,

craftspeople, consultants

and designers all at once.

Many of them work alone

or in small teams under

high time pressure,

with a clear goal: to design

rooms that are harmonious

down to the last detail.

This makes it all the more

important to have offerings

that provide guidance,

open up new perspectives

and support the development

of holistic solutions.

FRANKFURT – Heimtextil 2026, taking place

from 13 to 16 January in Frankfurt, offers

exactly that: a newly structured hall concept

that enables targeted comparisons, saves

time and provides valuable inspiration for

consulting practice. In Halls 3.0, 3.1 and 4.1,

interior designers will find all the components

they need for well-thought-out room

solutions clearly structured, high-quality

staged and practice-orientated presented.

Designing spaces means thinking in holistic

contexts and this is precisely what the

new hall structure at Heimtextil is based

on. Products are presented according to

their use in the room: from wallpaper and

window decorations to decorative and

upholstery fabrics and floor coverings. This

enables interior designers to find suitable

combinations more quickly and experience

materials in a holistic context. The trade fair

tour becomes a real tool for everyday work.

DecoTeam sets impulses for the interior

design trade

A central meeting place for the industry is

the DecoTeam in Hall 3.0: Under the motto

Happy up your Home, leading suppliers such

as Alfred Apelt, Erfal, Höpke Möbelstoffe,

Infloor-Girloon, Karl F. Buchheister, MHZ

Hachtel and Paulig Teppichweberei will

be presenting coordinated solutions for

holistic interior design. On Wednesday, 14

January 2026, the focus will traditionally

be on the interior design trade. On this

day, the DecoTeam invites visitors to a

varied programme with inspiration from

practice and design. The event will kick


JANUARY 2026

20

EVENTS

off with a lecture on ‘Design to be happy’

InternationalInterior Trends by Corinna

Kretschmar-Joehnk, followed by a short AI

workshop with Axel Ligowski. He will show

how interior designers can implement their

creative ideas using digital tools.

The adjoining Design Lounge powered by

DecoTeam presents an impressive range

of brands: Brink & Campmann with the top

brands Harlequin, Morris & Co, Ted Baker and

Wedgwood Home, as well as Designers Guild

with the exclusive brands Christian Lacroix

and Ralph Lauren, are showcasing their

latest collections here. The diverse range is

complemented by renowned exhibitors such

as Haro Carpets, Kadeco Sun Protection

Systems, Kobe Fabrics, Otto Golze and Somfy.

Also represented are Stoeckel & Grimmler with

the renowned brands JOOP! Living, Schöner

Wohnen and Esprit home, the wallpaper

manufacturer Hembus, Theo Keller / Theko

with the brands Sansibar Sylt, Tom Tailor and

Natur Pur Tisca, and Unland with Pierre Cardin.

“Anyone who designs textile spaces in their

everyday work needs quick orientation

rather than time-consuming research. The

impressive number of exhibitors and brands

at Heimtextil 2026 offers interior designers

quick access to suitable materials, design

ideas and reliable partners. Everything in

one place, carefully structured and tailored

to their way of working,” explains Bettina Bär,

Director Heimtextil. “I am particularly pleased

that the DecoTeam and the Design Lounge

present such a strong variety of brands and

exhibitors. This mix of inspiration, quality

and design expertise is unique and anyone

visiting Heimtextil should definitely stop by.”

The widest variety of decorative and

upholstery fabrics

In Halls 3.1 and 4.1, quality is the common

thread running through the entire range:

leading manufacturers and weaving mills

present the world’s largest selection of

furniture, decorative and upholstery fabrics,

as well as genuine and imitation leather.

Exhibitors include international brands such

as Dickson Constant with Sunbrella (France),

Edmund Bell (Great Britain), Manuel Revert

and Nova Tapiceria (Spain), Vanelli Tekstil

(Türkiye) and Vescom Velvets (Netherlands).

The Fibres & Yarns range combines the areas

of fibre production, weaving and design.

Angles Textil (Spain), Filtrading (Italy), Hoftex

Färberei (Germany), Ilcat (Italy), Indorama

Ventures Fibers (Germany), Korteks Mensucat

(Türkiye), Tintoria Sala and Torcitura Lei

Tsu (Italy) present innovative materials and

solutions for the textile value chain.


JANUARY 2026

Asmalıevler Mahallesi Süleyman Demirel Bulvarı No: 19/2 20160 Pamukkale / DENİZLİ

WhatsApp: +90 546 271 27 16 | T: +90 258 266 42 46 | e-mail: info@denizliconcept.com

www.denizliconcept.com

26

EVENTS

Trevira CS ® ignites Heimtextil 2026

with “WE CARE” campaign

Bangkok - Indorama Ventures, a global sustainable chemical company,

announces its Trevira CS ® brand’s powerful and socially responsible

presentation at Heimtextil 2026 in Frankfurt, Germany, from January

13 to 16, 2026. The impactful theme of the show: “WE CARE.”

“WE CARE”: A Focus on Community,

Sustainability, and Craftsmanship

Trevira CS ® , alongside its valued partners,

is transforming the traditional trade

show display into an active, meaningful

experience at the Trevira CS Joint Booth

(Hall 3.1, Stand G95). The theme “WE CARE”

embodies a deep commitment to the textile

industry, fire safety, mindful resource usage,

and social responsibility.

“We care about the textile industry, fire

safety indoors, the communities we operate

in, the mindful usage of our resources, and

about you and your loved ones. At Heimtextil

2026, we are completely shifting the

focus from a passive display to an active,

memorable, and meaningful experience,”

says Svenja Fromm, Fibers Global

Communication and Brand Manager.

Experiencing the fabric: Sensory engagement

and social impact

The core of the “WE CARE” booth is an

interactive activity designed to enhance sensory

engagement and support a worthy cause:

1. Sensory enhancement: Visitors, including

interior designers, decorators, and media, will

be encouraged to physically touch, feel, and

work with the Trevira CS fabrics, enabling a

deeper understanding of essential qualities

like drape, weight, and texture. Trevira CS

fabric donations from various partners

have been turned into pillowcases. Partner

in this craftsmanship activity is hum Kissen,

Sulingen, Germany. Since over 20 years, hum

stands for sustainable design, high quality,

and fair cooperation for cushions. That’s why

they only use valuable, certified materials

for their hum design and outdoor cushions,

which are manufactured in Germany. Their

value promise: feel good in any environment!

Also, pillowcases from various displays and

showcases have been submitted by Trevira CS

partners – all awaiting the following next step.

Memorable interaction & giving back:

The WE CARE highlight activity invites

Heimtextil visitors to stuff these pillowcases

using permanently flame-retardant fibers

provided by Indorama

Ventures. This hands-on process allows

participants to truly appreciate the fabric’s

“hand” and craftsmanship.

3. One act of kindness: All cushions made

during the show will be handed over to the


JANUARY 2026

Luuxuurrryy Crrrafteed iin Türrrkiiyyee;

Elegance & Design Beyond Borders BBoorrddeeeeerrss

BBeeeeeyoonnndd Deeeeessiggnnn & Eleeeeeggannnceeeee

www..com.tr

28

EVENTS

Lions Club Wiesbaden. They will ensure

that the finished cushions are distributed

to those in need within the local community,

supporting two initiatives: “Herzenswärme”

(Warmth of the Heart) initiative and the

“IFB” (Inklusion.Förderung.Betreuung/

Inclusion.Support.Care.) initiative, which

focuses on the inclusion of children with

disabilities. We have therefore asked for the

donation of Trevira CS fabrics certified as

Oekotex Standard 100 Class I and II.

The team behind Trevira CS is honoured

to partner with hum and the Lions Club

Wiesbaden with their partners IFB and

Herzenswärme and is very grateful and

humble to have received so many colorful

and beautiful Trevira CS fabrics from

partners for this activity. The fabrics

received at time of press release include:

• Baroni Filati S.r.l.

• DHJ Weisters Ltd.

• Engelbert E. Stieger AG

• Exportacion Exit Fabrics

• G-Tex Srl

• Gebrüder Munzert GmbH & Co. KG

• JAB Josef Anstoetz KG

• Lodetex S.p.A.

• Mottura S.P.A.

• Pugi RG S.r.l.

• Regina Baumann GmbH

• Rothboeck Textilien GesmbH

• Skopos Fabrics Limited

• Teksko Kadife Fabric San. A.S.

• TF Creation S.A.S.

• Tessitura Gerosa srl

• Tintoria filati Sala S.r.l.

Trevira CS Joint Booth Experience:

Innovations in Flame-Retardancy & Design

1. The Trevira CS Joint Booth will feature

a diverse collection of inherently flameretardant

products for the home textiles and

contract market. The exhibiting partners

will showcase products across all textile

applications, from spun to fancy flameretardant

yarns eligible for the brand Trevira

CS to from lightweight curtains to upholstery

fabrics, woven and knitted fabrics as well as

interior solar shading solutions.

Dedicated gallery information walls will

provide unique insights into the Trevira CS

brand, its sub-brands, rigorous trademark

testing, various application areas, and its path

forward using advanced recycled materials.

Exhibiting Partners at the Trevira CS Joint

Booth (Hall 3.1, G95)

Trevira CS is proud to exhibit alongside these

esteemed partners:

• Baroni Filati S.r.l.

• FILTRADING S.R.L.

• ILCAT S.P.A.

• TORCITURA LEI TSU S.R.L.

• LODETEX S.P.A.

• MOTTURA Spa

• PIF sarl

• Pugi RG S.r.l.

• Tintoria filati Sala S.r.l.

• Selvafil S.A.

• Hum Kissen

• The Lion Club Wiesbaden

Deja: Advancing Sustainability with

Recycled Materials

Demonstrating a commitment to a

sustainable path forward, Indorama

Ventures will also introduce the deja

brand family. Deja marks fibers, yarns and

technical fabrics made from what is already

here, thereby significantly reducing CO2

emissions and environmental impact while

delivering virgin-like performance.

This sustainable product family of staple

fibers, filament yarns, and technical

fabrics is suitable for a broad variety

of applications, including home textiles,

apparel, and automotive interiors.

Indorama Ventures and Trevira CS ® invite

all visitors to experience the “WE CARE”

concept, to stuff a cushion, and engage

with the Trevira CS partners, and its brands

Trevira CS ® and deja at Heimtextil 2026.


JANUARY 2026

Towel Production I Bathrobe Production

Hotel Textile Production I Linens Set Production

Akçeşme Mahallesi 2054/3 Sokak A1 No: 3 Pırlanta Sanayi Sitesi, Akçeşme, 20020

Denizli Merkezefendi - Denizli / Türkiye

T: +90 258 252 11 16 | +90 537 565 95 91

www.karagoztextile.com | www.frottierhersteller.de

e-mail: info@karagoztextile.com

30

EVENTS

From Risk to Confidence:

Processes and Compliance

Management in Labor Inspections

Within the scope of DENİB ACADEMY activities, the program titled

“From Risk to Confidence: Processes and Compliance Management

in Labor Inspections”, organized under “Academy Entrepreneur,”

was held on December 4, 2025, at the Denizli Exporters Association

Service Building by Dr. Mustafa Kılıç and Muhammet Kılıçöz…

Topics of critical importance for employers

and employees were addressed, including

SGK inspections, Labor Inspection Board

audits, administrative fines, incentive

cancellations, new regulations in working

life, workplace accident and occupational

disease investigations, minimum labor practice

implementations, detection of unregistered

employment, fake insurance inspections,

working hours, wage controls, and obligations

in subcontractor–outsourcing relationships.

Participants were informed through practical

examples about administrative fines that

may arise as a result of inspections, losses

of premium incentives, legal processes, and

preventive measures that businesses can take.

Additionally, possible labor and social

security regulations awaiting employers in

2026, digital inspection processes, expected

changes in labor costs, and their potential

effects on personnel budgets were evaluated

interactively with the participants.

At the end of the program, questions from

company representatives regarding the scope of

inspections carried out by both the “SGK” and the

“Labor Inspection Board,” as well as questions

related to “objection–litigation processes”

following inspections, were answered.


JANUARY 2026

Yenice Mahallesi Aşağı Çayır Sokak No: 13/A İnegöl / BURSA

WhatsApp: +90 544 899 61 23T: +90 224 715 36 50

e-mail: behcet.caglar@gurcagtekstil.com.tr | instagram: gurcagtekstil

www.gurcagtekstil.com.tr

www.isatekstil.com.tr

36

PROFILE

Sarra Home

Elegance woven into every detail

Sarra Home Textiles blends refined aesthetics with premium materials,

offering designs that elevate living spaces with comfort and style.

We conducted an exclusive interview with

Mehmet Erim, Chairman of the Board,

to learn more about the activities of the

company based in Denizli, Türkiye.

Can you introduce your company? How long

have you been in the home textiles industry?

Our company is built on 65 years of

experience dating back to the 1960s. In

2020, we branched out from our previous

partnership to establish our brand, Sarra

Home Textile Products Digital Marketing

and Trade Ltd. Co. We have been operating

independently for approximately five years.

Can you provide information about your

production capacity and main facilities?

Our company produces towel and bathrobe


JANUARY 2026

PROFILE 37

groups in-house, while other home textile

groups are sourced externally. We have an

annual production capacity of 350 tons of

towels. Our production line includes eight

weaving looms, one cutting machine, one

sewing machine for specific dimensions,

and five sewing machines for width-specific

production, all managed internally.

What product groups are you currently

focusing on? What are your standout

products?

Our priority is our brand value. Under the

Sarra Home brand, our primary focus is

on products like bathrobes, hand towels,

kitchen towels, bath towels, and embroidered

napkins. For sourced products, we strive to

maintain consistent quality, which is also a key

focus in our market strategy.

Export Activities

How has your export business grown since

you began?

As a newly established company, our initial

priority has been to build brand value.

Although we haven’t reached our desired

level in exports, about 10% of our sales

come from export markets. Expanding

this percentage is among our goals as our

product portfolio develops. Participating in

home textile fairs is part of our strategy to

increase this figure.

Which countries are your primary export

destinations? Where are your strongest

markets?

We have strong business relationships with

Russia and close ties with Georgia and

Azerbaijan. Through our online store, we have

also expanded to eight different countries.

What strategies are you using to enter

international markets?

Rather than focusing on a single region, we

aim to touch multiple markets and deliver

Sarra’s services. Our strategy involves

tailoring innovations to the ethnic and cultural

needs of each region, meeting their demands

with quality production. While we don’t


JANUARY 2026

38

PROFILE

rely on a single strategy, our commitment

to blending traditional and innovative

production with competitive pricing positions

us well in the market.

What challenges do you face in export

processes, and how do you overcome them?

We face financial challenges related to

periodic crises and difficulty finding markets.

To address this, we participate in fairs to

showcase our products to global clients.

Since social media and other communication

channels do not fully reflect the quality of

our products, we believe fairs will help us

overcome these obstacles.

Products and Innovations

How do you tailor your products for export

markets? Do regional demands vary?

Our products vary based on market demands.

We revise our offerings to align with the ethnic,

cultural, and socioeconomic characteristics of

each region. Meeting the unique demands of

some regions for less common home textile

products can be challenging. We evaluate such

requests under our R&D framework and aim

to meet them conscientiously.

What steps are you taking toward

sustainability and innovation in production?

We are focusing on renewable energy panels

and transitioning from non-renewable to ecofriendly

energy sources. Our evaluations on

this matter are ongoing.

Do you offer custom or personalized

designs? In which markets are these

requests more common?

No, we do not offer personalized designs,

as such orders disrupt our production flow.

Instead, we focus on products that cater to a

broader audience.

Competition and Marketing

How would you define your competitive

advantage in the global market? What

stands out: price, quality, or design?

Since we are not yet highly active in the global

market, our current focus is on building brand

value. Once established, our approach will

evolve based on supply and demand.

What efforts are you making in branding

and digital marketing?

We are progressing in digitalization through

e-commerce platforms and social media

teams. We have established a company

website and maintain a secure presence

across digital platforms. Our branding efforts

run parallel to these initiatives.

How important are fairs and international

events in your export strategy? Which events

do you plan to attend?

Fairs are vital for our steps toward

globalization. We believe that participation

in events and fairs will bring us closer to

customers by showcasing our brand and

product quality.

Future Plans

What are your export goals for the next five

years? Are you exploring new markets?

We aim to have exports constitute 40% of

our sales within five years, contingent on

capturing our target audience. For our young

and growing company, this is part of our

periodic planning. Our dynamic team is ready

to bring innovation and high-quality service

and products to the markets we enter.

How do you envision your company in terms

of production and product diversity in the

future?

We plan to maintain our current product

diversity and expand production or marketing

of raw materials, semi-finished goods, or

finished products based on demand.


JANUARY 2026

42

PROFILE

İsa Çelik:

“We differentiate ourselves

in global competition through quality,

design, and natural production”

İsa Çelik | Owner of İSA Tekstil

As the main character of a strong

journey that began in the textile

sector at the age of 13 and

extended from a family business to

global markets, İSA Tekstil Owner

İsa Çelik is building a growth

story centered on quality in home,

hotel, and hospital textiles with a

production approach focused on

cotton and natural fibers. With

a business model in which 90

percent of revenues are exportdriven,

a market network spanning

different continents through the

Napolyon and Davinci brands,

and strategies shaped around

the axis of design and technology,

Çelik shared with our readers the

keys to sustainable growth in a

period when global competition is

becoming increasingly intense…

Can you tell us about İSA Tekstil’s journey

from its establishment to today? What were

the breaking points in this process?

My journey in the textile sector began in 1996,

at the age of 13, in our family company. Until

2017, I worked actively in the family business,

during which time I managed and grew the

operation. Transitioning into production in

the early 2000s became a significant turning

point for us. By sourcing our own yarn and

completing the processes of subcontracted

weaving and dyeing before turning them into

finished products, we directed 90 percent of

our sales toward exports.

While we initially exported to 4–5 countries,

we increased this number to over 35 by 2017.

In the same year, I decided to part ways with

the family business to chart my own path and

founded İSA Tekstil. Today, we continue our

operations in the home textile sector with our

own brand, Napolyon. This decision became

one of our most important breaking points,

both personally and corporately.


JANUARY 2026

PROFILE 43

that the chemicals we use are harmless to

human health and certified with OEKO-TEX

standards, and we work with printing and

dyeing facilities that meet these criteria.

Our product range includes bed sheets, duvet

cover sets, and quilts in the home textile

segment; while in hotel textiles, we offer

sheets, duvet covers, quilts, and covers. In

addition, we also have product groups for

hospital textiles. Through our Napolyon and

Davinci brands, we provide services to our

customers across three different segments.

What are the core areas of expertise that

differentiate İSA Tekstil in the sector? Could

you tell us about the product groups and

markets you focus on?

At İSA Tekstil, we primarily produce cottonbased

products. Approximately 90 percent

of our products consist of natural fibers.

Since home textile products come into

direct contact with human skin, healthy

production is a priority for us. In this regard,

we pay particular attention to ensuring

In the context of changing customer

expectations and global competition, which

strategic areas does İSA Tekstil prioritize?

Türkiye’s former price advantage has largely

disappeared today. For this reason, we focus

on differentiation through design, quality,

and patterns in competition. By maintaining

the highest standards in cotton, dye, and

chemical quality, we separate ourselves from

the market. Today, the key factors that set us

apart are our high-quality approach, original

designs, and attention to detail.

What are your plans for the upcoming

period in terms of sustainability, artificial

intelligence, and digitalization?

Since the day we established İSA Tekstil,

digitalization has been an integral part of

our business. In the coming period, we plan


JANUARY 2026

44

PROFILE

Could you share your 2026 growth targets?

How will the domestic market and exports

shape these goals?

Since our establishment, our priority has always

been foreign markets. Today, approximately 90

percent of our turnover comes from exports,

while 10 percent comes from the domestic

market. We have prepared our plans for 2026

in a way that preserves this balance.

As İSA Tekstil, we focus on being minimally

affected by crises. We deliver our brands to

nearly every continent and maintain a strong

market presence in certain countries. In this

direction, we participate in an average of five

international trade fairs each year, in addition

to conducting commercial trips and customer

visits abroad. In this way, we aim to remain

close to the market, up to date, and visible.

to continue our investments in artificial

intelligence and digitalization in line with

our sustainability goals.

We observe that, across Türkiye, the sector’s

machinery parks are largely equipped with

state-of-the-art technology. However, on a

global scale, the biggest challenge remains

price competition. At this point, we aim

to achieve a competitive advantage by

differentiating through product diversity, brand

strength, and quality. In line with our 2026

plans, we aim to grow while maintaining our

position in the sector with new products and

designs. Throughout this process, technology

will continue to be our greatest supporter.

What are your predictions regarding the

future of the sector in Türkiye and globally?

Recently, I have had the opportunity to closely

examine markets by visiting many countries.

The sectoral fairs we attended in Morocco,

Tunisia, Algeria, and Egypt show that these

countries are no longer just customers, but

are gradually becoming competitors as well.

In particular, Uzbekistan and Egypt are

emerging as serious competitors in cotton

products. Pakistan is already a strong

competitor in cotton home textiles. In 100

percent polyester product groups, China

remains one of the biggest players. I foresee

that competition in the cotton home textile

market will become much more challenging

in the coming period.


JANUARY 2026

46

PROFILE

Yaman Dokuma Textile carries

Denizli’s weaving heritage

into home textile exports

experience. We have 31 looms focusing on

woven and knitted home textiles. Yaman

Dokuma currently exports to a few countries

and we are working tirelessly to reach every

country. We care about employees’ wellbeing

and safety; hence we firmly believe in work

and life balance. Our products are sold under

‘Babada Home’ brand.

With a wide product range from

peshtemals and woven throws to

blankets, muslin fabrics, spandex

sofa covers, microfiber towels and

Wellsoft items, Yaman Dokuma

Textile strengthens its presence in

global home textile markets.

What do you have in your product

portfolio and what are the prominent

factors in these products?

Our home textiles are supplied in fabrics

and packaged products which includes but

are not limited to loincloths (Peshtemals),

Woven Throws and Blankets, Muslin product,

Spandex sofa covers, Microfiber towels

and cleaning cloths, Wellsoft products. We

have 4-6 weeks lead times from the time

an order is placed. We work with young and

experienced innovative minds to always

keep up with trends and be ahead of our

game. We research what consumers need

and work on different strategies to develop

products that will meet our consumers’

needs. Our R&D team continues to work on

finding new products and improving existing

products both within its own organization

and in line with customer demands.

Established in Denizli, a textile hub for

especially hotel and home textiles, Yaman

Dokuma Textile is a woman’s success based on

her passion and dedication. That initiative lady

is Nuray Yaman. We conducted an interview

with Hasan Kaba, general manager of the

company about their operations and the

success story they have gained in a short time.

Could you briefly introduce yourself and

your company?

Yaman Dokuma Textile is a woman-owned

company with more than 10 years of


JANUARY 2026

PROFILE 47

What are the features that make you

superior to your competitors?

Our values are based on Innovation, Trust,

Reliability and Quality. We are future orientated

which makes us to be always working on

improving ourselves and our products. Shorter

lead times and customer-oriented trade.

Do you have plans for new investments in the

short and mid-runs?

We are making investments into the

development of Babada Home brand so it

becomes a World class brand known in every

corner of the world. Our main goal is to make

investments into sustainable production

which includes purchasing new knitting and

weaving machines which fully relies in green

energy, and the use of organic raw materials

and renewable products.

Can you give details about your exports?

What would you like to say about your

current and target

We currently export countries like Georgia,

Russia, Poland, Kenya and USA, and our

goal is to export more countries in Europe,

America and Africa. We have recently started

attending International Fairs held in Turkey

and abroad to help us introduce our products

to foreign markets as well develop trust with

our customers. We also use this opportunity

to visit our customers abroad.

Is there anything that you would like to

highlight?

We are always open to customer demands with

positive and solution-oriented approaches,

aiming for high satisfaction, long-term work

and improving ourselves in that direction.


JANUARY 2026

feel the cotton

+90 212 447 49 49

www.freedomfabricshouse.com

info@freedomfabricshouse.com

Sanayi Mah. Başaklı Sk. No: 41

Güngören / İstanbul

Merter Mah. Kirazlı Sk. No: 7/2

Güngören / İstanbul

freedomfabric freedomfabrics freedomhomee

13-16

Jan.

220226

6.0 Haallll

B6

Staand

Flanel

Muslin

Dyed

Cotton

Pique

Towels

Seersucker

Freedom

Ranforce

Solid

Colors

Printed

Sateen

Digital

Printed

Jacquard

Panama

Duck

(waterproof)

50

PROFILE

Authentic Touch,

Global Vision:

Sierra

What distinguishes Sierra in such a highly

competitive market?

We have three core values:

• Authentic quality and production approach

• Sustainable manufacturing philosophy

• Excellence in customer experience

Environmentally conscious production

methods, in particular, form an inseparable

part of our brand’s DNA.

Could you introduce yourself and

the Sierra brand?

As Sierra, we have been operating in Denizli

since 2017. Our mission is to combine natural

materials and traditional weaving techniques

with modern design to produce highquality

home textiles and apparel that meet

global standards. We offer more than just

products—we deliver authenticity that adds

soul to both living spaces and everyday wear.

Could you tell us about your presence

in the global market?

We export 90% of our products. This high rate

clearly demonstrates the strong demand for

Sierra’s authentic character in international

markets. Our journey toward becoming a

global branded retailer is progressing rapidly.

And for us, this is only the beginning.

Bringing a fresh breath to living

spaces and apparel, Sierra—one

of the rising brands in the home

textiles and clothing sector—

continues its global growth while

staying true to its roots.

We met with Emine Doğmuş,

Chairman of the Board of Sierra

Authentic, to discuss the details

of this growth. Doğmuş not only

emphasized the brand’s

vision and goals but also shared

the story behind the “authentic”

approach that sets Sierra

apart from its competitors…


JANUARY 2026

PROFILE 51

What can customers expect to find

in your home textile and apparel portfolio?

Our portfolio is a perfect blend of naturalness

and design. The key values we offer to our

customers include:

Authentic Touch:

Products crafted with traditional production

techniques, featuring natural and unique

textures. They bring warmth to living spaces

and offer exceptional comfort in apparel.

Sustainable Choice:

Our environmentally friendly products, made

with natural materials, allow customers to make

both ethical and conscious purchasing decisions.

Exceptional Experience:

By constantly considering customer

feedback, we continue to enhance the quality

of our products and services. At every

stage of the experience, we aim to deliver a

seamless and satisfying journey.

As Sierra, we will continue to deepen our

presence in the global home textile and

apparel market by preserving authenticity

and embracing sustainability.

Coming soon: Sierra Jewelry — get

ready to discover a new collection where

authenticity meets elegance.


JANUARY 2026

Hoben Tekstil Limited Şirketi

Hacıeyüplü Mahallesi

3162 Sokak No:26/2C

Merkezefendi - Denizli / TÜRKİYE

Gsm: +90 539 930 68 68

www.hobiema.com

54

PROFILE

Gürçağ Tekstil enters 2026

with a strategic focus

on sustainability, innovation,

and digital transformation

provides Gürçağ Tekstil with immediate

access to a substantial market for upholstery

fabrics. Proximity to major industrial

centers such as İstanbul, Bursa, and Kocaeli,

combined with robust road networks and

port access, enables efficient domestic and

international logistics.

High standards in raw material and

yarn selection

Recognizing that raw material and yarn

quality directly impact final product

performance, the company applies

comprehensive international standards,

including ISO and ASTM protocols.

Additionally, Gürçağ Tekstil ensures chemical

safety through OEKO-TEX ® Standard 100

certification, guaranteeing products free

from harmful substances.

Structured and technical approach to

collection development

Gürçağ Tekstil follows a systematic, endto-end

process in developing its collections,

Quality, sustainability, and customercentric

values

The company’s production philosophy

integrates high-quality raw materials,

controlled manufacturing processes, and

strict adherence to international standards.

Environmental responsibility and customer

satisfaction are central to Gürçağ Tekstil’s

continuous improvement model, ensuring

that each product meets rigorous technical

and ecological criteria.

Strategic advantages of İnegöl

Operating in İnegöl, one of Türkiye’s most

prominent furniture manufacturing hubs,

Gürçağ Tekstil, one of Türkiye’s

leading upholstery fabric

manufacturers, continues to

strengthen its domestic and

international presence through

a commitment to quality,

sustainability, and digital

innovation. With a modern

production infrastructure in

İnegöl, high-standard raw

material selection, and a flexible,

customer-oriented approach,

the company is positioned as a

benchmark in the sector.


JANUARY 2026

PROFILE 55

from research and conceptual design to

material selection, fabric construction,

prototyping, and production. Recent years

have seen growing demand for functional

fabrics, reflecting both market trends and the

company’s capacity for technical innovation.

Flexible custom production capabilities

The company offers tailored solutions in

response to customer requests, including

specific colors, patterns, weights, and

yarn blends. Gürçağ Tekstil emphasizes

that it has consistently met such requests

promptly, demonstrating a high degree of

flexibility and responsiveness.

Sustainable production practices

Sustainability is embedded in every stage of

Gürçağ Tekstil’s operations. Key initiatives include

energy-efficient air-jet weaving machines, smart

automation systems, heat recovery, greywater

recycling, low-water dyeing technologies, and

waste management strategies that prioritize

recycling and compostable materials.


JANUARY 2026

56

PROFILE

Understanding domestic and international

market expectations

Domestic clients typically focus on costperformance

balance and speed of

delivery, while international clients demand

compliance with global quality standards,

precise technical specifications, and minimal

defect tolerance. Export operations involve

additional logistics considerations, including

customs clearance and higher transport costs.

Key drivers of long-term competitive

advantage

The company identifies three critical factors

for sustained success in the global textile

industry:

1. Quality-focused production – maintaining

high standards from raw material selection to

finished product.

2. Innovation and design excellence –

developing trend-responsive, functional, and

sustainable fabrics.

3. Robust supply chain and operational

management – enabling agile, reliable, and

efficient production.

Digital transformation and operational

excellence

Gürçağ Tekstil leverages Industry 4.0

technologies, including automation,

smart machinery, sensors, and robotics,

to enhance production efficiency and

accuracy. Digital tools such as 3D modeling,

CAD/CAM systems, RFID and IoT-based

inventory tracking, blockchain-enabled

supply chain transparency, and AR/VRenabled

customer experiences strengthen

both operational control and market

responsiveness.

2026 strategic goals

For 2026, Gürçağ Tekstil aims to:

• Expand export markets and capitalize

on nearshoring opportunities with faster

delivery times.

• Strengthen its position in the premium

segment through sustainable, high-quality

product offerings.

• Increase production of technical and

smart textiles, as well as recycled and ecofriendly

fibers.

• Optimize efficiency through digital

production technologies, including automation,

digital printing, and energy management.

• Establish an R&D and Design Center to drive

innovation in fabrics, functional coatings, and

advanced textile applications.

Through these initiatives, Gürçağ Tekstil

demonstrates its commitment to sustainable

growth, operational excellence, and

innovation, positioning itself as a key player in

the evolving global textile industry.


JANUARY 2026

DOMOTEX asia/CHINAFLOOR

The Global Meeting Point

for the Flooring Industry

in Asia

210,000 sqm

1,500+ companies and brands

80,000+ trade visitors

27-29 May, 2026

28 th Edition

Shanghai, China

National Exhibition and Convention Center

www.domotexasiachinafloor.com

Follow us

Get your

free access

60

PROFILE

Muharrem

Panayır

Panayır Tekstil

“Sustainability and design are

the cornerstones of global growth”

One of the strong manufacturers in the home

textiles sector, Panayır Tekstil continues to

expand globally through growing demand in

export markets, investments in sustainable

production, and a design-driven collection

strategy. In an exclusive interview, Muharrem

Panayır, General Manager of Panayır

Tekstil, shares insights on the company’s

export performance, sustainability vision,

international fair strategy, and 2026 goals…

Which regions are you strongest in across

export markets? In which countries is brand

awareness and product demand increasing

most significantly?

Our export markets are growing strongly,

primarily across Europe, the Middle

East, Russia, and Africa. In addition, Gulf

countries—especially Saudi Arabia, the United

Arab Emirates, and Qatar—have become key

markets where our home textile products see

strong demand in the premium segment.

Over the past two years, we have also

achieved steady growth in the U.S. market. In

these regions, our goal is to position Panayır

Tekstil not merely as a supplier, but as a

manufacturer recognized and followed for its

collection-driven approach.

Which product groups have seen the strongest

increase in demand in the home textiles

sector recently, and how does this affect your

collection and production planning?

Recently, we have observed the highest

demand for functional and multi-purpose


JANUARY 2026

PROFILE 61

home textile products. In particular, products

made from natural fibers, anti-allergenic

and easy-care fabrics, Oeko-Tex and similar

certified product groups, as well as minimalist

and simple-designed bedding and bedspread

collections stand out.

These trends directly influence our product

development processes. In our collections,

we now place greater emphasis on balancing

aesthetics with functionality. On the

production side, we are investing more in

sustainable fibers and processes that meet

high-quality standards.

What steps is Panayır Tekstil taking in the

field of sustainability? What can you share

about environmentally friendly production

processes and certifications?

Sustainability has become one of Panayır

Tekstil’s most strategic priorities in recent

years. Within this scope, we have expanded

our collections that use recycled polyester

and yarns, and we have invested in dyeing

and finishing processes that enable water

and energy savings.

We generate more electricity from solar

energy than we consume, contributing

positively to the environment. To reduce

waste, we implement production optimization

and near-zero-waste cutting technologies.

The majority of our products are certified

under Oeko-Tex Standard 100. In addition,

we aim to increase transparency across our

supply chain through ESG-focused reporting

systems. Our goal is to significantly reduce our

carbon footprint within the next few years.

How do you position your brand at international

trade fairs, and what contributions do these

events make to Panayır Tekstil?

At international trade fairs, we position our

brand as a reliable manufacturer with strong

design capabilities and well-established

quality standards. Trade fairs such as

Heimtextil Frankfurt, along with sectorspecific

fairs in Istanbul, provide significant

global visibility for our brand.

world. Türkiye holds a significant competitive

advantage thanks to its high-quality

standards, fast lead times, flexible production

capabilities, strong design infrastructure, and

advanced logistics network.

Moreover, the country’s deep-rooted

expertise in cotton and textiles makes

Türkiye an indispensable supply hub for

both Europe and the Middle East. Steps

taken toward sustainable production

further strengthen this position.

What are Panayır Tekstil’s targets for 2026?

At the core of our 2026 strategy is making

growth sustainable. In line with this vision,

we plan to pursue a more aggressive growth

strategy in the U.S. and Canadian markets. We

are also implementing investments to increase

automation and digitalization in production.

While expanding our high value-added,

design-oriented collections, we aim to

position our sustainable product range as

a separate collection under a dedicated

brand umbrella. At the same time, we seek

to develop longer-term and more strategic

partnerships with our business partners.

Finally, is there a message you would like to

share with the industry?

I would particularly like to emphasize that

sustainability and design have become

inseparable in the home textiles sector. At

Panayır Tekstil, we are an active part of

this transformation.

As of 2025, we are implementing significant

projects focused on digitalization, automation,

and data-driven production. We believe these

steps will not only increase our efficiency but

also enable us to provide faster and more

effective solutions to our customers.

Through these events, we not only acquire

new customers but also gain opportunities

to closely monitor trends, steer our

collections more effectively, and develop

international partnerships.

How do you evaluate the Turkish home

textiles sector on a global scale? What are

Türkiye’s key competitive advantages?

Today, the Turkish home textiles sector is one of

the three strongest production centers in the


JANUARY 2026

62

PROFILE

DES & SEN

HOME

offers elegant

curtain solutions

inspired by art

Deniz Tatiana Sivri

DES & SEN HOME combines design

expertise and textile know-how to

offer curtain fabrics and tulles that

enrich interiors with refined aesthetics.

It is a passion for Tatiana Sivri more than

a business branch. She has been enjoying

this passion for 16 years and serving people

who love home decoration. We have recently

conducted an exclusive interview with Ms.

Sivri. She made her remarks with a clearly,

sincerely and friendly way.

Tatiana Sivri summarized their story:

“We closely follow up the latest trends in

design, colors and impressions then we

develop our own designs and products. In

our collection, we mostly have curtain fabrics

and plain group tulles. We are making

progress by constantly adding innovations.

New patterns, colors, and qualities are

our business. We are always working on

developing new products. We truly love our

work. Meeting customer demands quickly is

our job. My team and I dedicate ourselves

to this work and we get excellent feedbacks

from our customers and business partners.

We are steadily growing with secure steps.”


JANUARY 2026

TEKSTİL VE PROMASYON

Oruç Reis Mahallesi Tekstilkent Caddesi Tekstilkent

G/2 10 AD No:44 Esenler / İstanbul / TÜRKİYE

Gsm: +90 532 292 35 57 | T: +90 212 438 20 02

e-mail: servetbasoglu@libertahome.com.tr

info@libertahome.com.tr

instagram: servetbasoglu

telegram: Ledeyna_Seccade

www.libertahome.com.tr

Plise Perde Sistemleri

Zebra - Stor Perde & Plise Perde Sistemleri

www.winsuntekstil.com

WİNSUN

TEKSTİL SAN. VE TİC. LTD. ŞTİ.

Yavuz Selim Mahallesi Hız Sokak No: 10/A

Yıldırım - Bursa / TÜRKİYE

Tel: +90 537 817 66 37

+90 538 289 63 93 | +90 553 830 10 40

e-mail: info@winsuntekstil.com

export@winsuntextile.com

web: winsuntekstil.com

www.winsuntekstil.com

WİNSUN

TEKSTİL SAN. VE TİC. LTD. ŞTİ.

Yavuz Selim Mahallesi Hız Sokak No: 10/A

Yıldırım - Bursa / TÜRKİYE

Tel: +90 537 817 66 37

+90 538 289 63 93 | +90 553 830 10 40

e-mail: info@winsuntekstil.com

export@winsuntextile.com

web: winsuntekstil.com

Plise Perde Sistemleri

Zebra - Stor Perde & Plise Perde Sistemleri

68

PROFILE

Plasmat

Excellence in

presentation

materials

since 1997

Focusing on innovation,

customer satisfaction,

and sustainability,

Plasmat continues

to lead the industry with

its diverse product range

and cutting-edge production

technologies, serving markets

from Europe to Australia.

Plasmat, which evaluates customer data

and develops easy assembly and timesaving

products in packaging and assembly

works that take long process, is one of

the most preferred brands of customers.

Company owner Ahmet Aydin emphasizes

Plasmat’s vision by saying, “Our product

quality, ability to design for every

budget, and most importantly, customer

satisfaction is our priority principle.”

Could you tell us about the establishment

of your company and the developments

while entering the textile industry?

Plasmat Basim Kartela has been operating

since 1997. We produce presentation

materials to facilitate the marketing activities

for many sectors, mainly in the textile sector.

We are in this sector because the success

of a company is directly proportional to its

marketing activities. Accordingly, we consider

presentation materials as important and

reflect our difference by adding our own

perspective to quality.

Can you give information about

your product range and machine park?

What are the features that you highlight

in production?

In our product portfolio, there are various

product groups under the name of

cardboard titles, folders, bags, book cards,

pvc-plastic packages, pleat curtain catalogs

and other presentation materials which are

becoming popular recently.

Established In 1997 in Istanbul to meet the

needs of PVC plastic packaging, promotion

materials, etc. needs of the companies,

Plasmat follows the technological

developments and strengthens its position

in the industry.


JANUARY 2026

PROFILE 69

I can say that our product quality, the ability

to design projects for every budget, the most

important of all is that our priority is customer

satisfaction and that we are ready to serve

our customers in every situation after sales.

Can you give us information about

your production facility?

Our production capacity is high, so we use

the latest system automatic machines that

will save time in our production. We carry

out R&D studies to get the same quality

and standard product at every stage of our

production and update our machines by

following new technologies.

What can you say about

your design and R&D teams?

Our industry is an area that requires

continuous innovation and high dynamic

range. In this direction, we develop

suitable presentation materials as the

product portfolio changes. We visit

textile and technology fairs to follow

innovations worldwide.

Which countries do you export and

which do you want to include

in your export network?

We export to many countries from America

to Australia, 90% of our exports goes to

European countries. Our goal is to include

Middle East countries in our export network.

What are the fairs you are attending

or intending to exhibit?

We participate in all textile fairs both in

Turkey and abroad as exhibitors and visitors.

Heimtextil, IMM Cologne and Hometex fairs

are the leading fairs we intend to attend.

Can you evaluate your location in terms

of raw materials and distribution?

Where can customers reach Plasmat?

As a company, ninety percent of our raw

materials are of European origin. Our

company is located in Istanbul as a location

where we can provide suitable freight for land

and sea transportation. Our customers can

reach us through our social media accounts

and our website as well.

Do you have any social responsibility

activities?

We use 100% recyclable paper and plastic

products in our products. For the year 2020,

we are planning to carry out the social

responsibility project “Not waste but Recycle”.

What is your company’s approach

to social media?

In which social networks are you active?

The number of social media users is

increasing day by day and it is the popular

advertising method in reaching the masses.

It is important for easy accessibility and we

actively use social media as a company.


JANUARY 2026

Kemalpaşa Mahallesi

Vidinli Tevfikpaşa Caddesi

Aydın Center No: 9 Daire: 102

Fatih - İSTANBUL / TÜRKİYE

+90 536 560 57 64

+90 545 330 12 76

E-mail

deniz_drug@windowslive.com

72

PROFILE

Matt Fabrics brings

refined textile aesthetics

to modern decoration

Driven by its “from yarn

to art” vision, Matt

Fabrics has earned

strong recognition from

industry professionals

at leading international

fairs and continues its

journey with confidence

at Heimtextil.

Established by Ibrahim Kulah in Inegol district

of Bursa in 2022, the success story of the

company dates back to 2011. As an experienced

industrialist, Ibrahim Kulah first worked in

marketing, accounting and manufacturing

departments in the furniture industry. In 2016,

he started working in the textile business until

2020 when he established a textile company

with a partner under the brand name Pino. The

young Pino has had a fame in many provinces

of Turkiye thanks to the initiations and

progresses the company managed.

Ibrahim Kulah established his new brand Matt

Fabrics in 2022 as a sole owner of the brand.

Matt Fabrics has an aim to be a world brand

Ibrahim Kulah


JANUARY 2026

PROFILE 73

with its collections and quality. Kulah

says, “On this way which we started

with the motto of ‘from yarn to art’, our

products have already gained great

appreciation of sector professionals in

the leading fairs of our country. After

we took place in the Istanbul Furniture

Fair, which is a world fair we are now

ready to participate in Hometex fair to

reach of 2025 targets one by one to

accomplish export success, which is the

main goal of Matt Fabrics company.

Our innovative ideas also show the

importance of digital marketing. With

the software we have made for this, all

our products have been scanned and

it visually presents the effect on the

product with the dressing program. As

Matt Fabrics, our goal is to become a

brand that develops more every year

and contributes more to our country

every day, with quality products

suitable for current fashion and with

our professional colleagues.”


JANUARY 2026

www.sarra.com.tr

76

PROFILE

Denizli Concept

“A global home textile journey

driven by amateur spirit

and professional strategy”

General Manager of Denizli Concept, about

the brand’s origins, production approach,

strategic growth, and long-term vision…

“How would you describe Denizli Concept in

one sentence?”

Denizli Concept is a brand that preserves its

amateur spirit while moving forward with

professional thinking and strategy.

The company was founded in 2015 by Ebru

Cuger, an entrepreneur with a teaching

background, who transformed a small

e-commerce operation started in a spare

room at home into a well-known home

textile brand across Türkiye and neighboring

countries. With my joining the company in 2017,

Denizli Concept and its commercial brand,

DC Home, have become two of Türkiye’s

standout names in home textiles, steadily

strengthening their presence both

domestically and in international markets.

Founded in 2015, the brand has quickly risen

through the ranks thanks to its collectionfocused

design philosophy, e-commerce

strategy, and strong production ecosystem.

Today, the company reaches a wide global

customer base with both its B2C and B2B

structure. We spoke with Hakan Işlak,


JANUARY 2026

Ebru Cuger and Hakan Işlak

Founding Partners

PROFILE 77

the brand evolved into a more structured,

corporate, and growth-driven organization.

We took strong steps to build brand awareness,

established a solid foundation by focusing on

e-commerce, and eventually gained significant

momentum in B2B, domestic and international

trade, and cross-border e-commerce.

“How did the pandemic affect your brand?”

The pandemic reshaped commerce worldwide,

accelerating the rise of e-commerce as

people’s lifestyles shifted dramatically. At

Denizli Concept and DC Home, we positioned

ourselves at the heart of this growth.

We continued investing in our brand visibility,

renewed our website, and refreshed our

collections every season. Maintaining customer

satisfaction remains one of our top priorities.

“What factors contributed to your growth

in exports?”

Our expansion in exports has largely been driven

by our collection-based design approach. We

identify niche categories and specialize in them.

Beach textiles, in particular, hold a significant

place in our product range: peshtemals, hand

peshtemals, peshtemal robes, muslin robes,

and muslin towels all fall into this category.

Peshtemal has now become a staple

not only in Türkiye but also across the

world—used at beaches, pools, spas, gyms,

outdoor spaces, and homes.

Our products incorporate jacquard and

dobbie weaving techniques, reactive and

stone-washing dye methods, embroidery,

tassel details, and more. All fabrics are

woven with high-quality cotton yarns and

certified with Oeko-Tex dyes.

Muslin fabric, with its uniquely soft texture,

has become a major trend across bathroom,

bedroom, and outerwear categories.

“Which product groups are included in your

collections?”

We offer an extensive collection covering

multiple categories:

Bedroom: Bedspreads, duvet cover sets,

muslin bed covers, decorative blankets, throws

Living room textiles: Decorative sofa throws

Kitchen textiles: Tablecloths, runners, dish

towels, kitchen towels

We are a design-oriented company.

Simplicity and minimalism are the core of

our creative philosophy. We focus on users

seeking comfort in their homes amid the

fast pace of urban life. All our designs are

made locally, drawing inspiration from the

weaving culture of our region.

“How does the production ecosystem in

Denizli benefit your brand?”

We are one big family—our customers,

our team, and our suppliers are the most

valuable parts of our brand.

Denizli’s textile ecosystem is a tremendous

advantage for us. The clustering model,

where design, production, and marketing

can all be carried out within the same city,

is rare even globally.

This structure has positioned Türkiye as one

of the leading home textile production centers

for European markets, Turkic republics, Russia,

Ukraine, the Middle East, and the U.S. We

continue to leverage this strength as we grow.

“How are global uncertainties and economic

conditions affecting your operations?”

Conflicts and economic instability in

surrounding regions have negatively

influenced global trade. Although investment

plans slowed slightly across industries as of

2024, we continue to maintain our presence

and pursue steady growth across medium

and long-term horizons.

“What is your approach to sustainability and

emerging trends?”

New trends largely revolve around simplicity,

minimalism, and sustainability—and we plan

our strategies accordingly.

We incorporate recycled cotton and yarn in

specific collections.

We also believe that “If design unnecessarily

raises the cost of a product, it is not true design.”

For that reason, we consistently focus

on developing accessible, high-quality

products that maintain a strong priceperformance

balance.


JANUARY 2026

80

PROFILE

ENTEMA pioneers

textile innovations

with advanced

machine designs

Since its inception in 1992, ENTEMA

has specialized in fabric drying and

finishing, carving a niche in textile machine

manufacturing. Based in Çorlu, one of

Türkiye’s key textile hubs, the company

operates with a strong focus on research

and development, continuously prioritizing

customer expectations and satisfaction.

ENTEMA’s cutting-edge machinery, which

represents Türkiye’s engineering excellence,

serves clients across four continents.

Sustainability at the Core

In an era where sustainability is paramount,

ENTEMA integrates environmentally friendly

features into its machines. By minimizing waste

and reducing energy, water, and chemical

consumption, ENTEMA’s designs promote ecoconscious

operations while enhancing the quality

of textiles made from recycled materials.

By blending innovative designs with patented

technologies, ENTEMA has revolutionized the

global textile industry. The company’s machines

not only surpass expectations in process quality

and production capacity but also reduce

operational costs, bolstering the competitiveness

of user businesses.

SWELLSOFT: Redefining Textile Finishing

ENTEMA’s flagship product line, SWELLSOFT,

comprises two innovative machines: the

Continuous Tumbler Drying Machine and the

Carpet Finishing Machine. Developed through


JANUARY 2026

PROFILE 81

years of R&D supported by TÜBİTAK (The Scientific

and Technological Research Council of Türkiye),

these machines operate on patented principles

that deliver unmatched results for diverse textile

products, from lightweight fabrics to carpets,

towels, and even items made from recycled fibers.

SWELLSOFT machines streamline traditionally

multi-step processes into a single operation,

increasing efficiency and reducing fabric wear. Their

advanced energy-saving technology makes them a

game-changer for textile finishing processes.

Unmatched Results for Fabrics

Key features of SWELLSOFT include:

• Tension-Free Processing: Fabrics move in a

one-way direction under controlled tension,

unaccumulated and 100% open width form,

avoiding breakage, abrasion, and shine defectseven

at high temperatures.

• Enhanced Fabric Quality: Fabrics processed

with SWELLSOFT achieve superior softening,

volumizing, pattern clarity, and reduced waste

because there is no fabric-to-fabric friction.

Martindale abrasion tests reveal durability

several times greater than fabrics treated with

conventional machines.

A Milestone for Carpets

The SWELLSOFT Carpet Finishing Machine, with

working widths up to 5 meters, sets new industry

standards. Carpets made from viscose, bamboo,

cotton, wool, acrylic, polyester, or their mixtures

processed with this machine benefit from superior

dust removal, pile volumizing, soft touch and

enhanced pattern clarity and brightness.

With the patented method applied to the carpets

along with three-dimensional homogenization,

smoothing, volumizing and relaxing effects

SWELLSOFT address persistent issues like adhesive

migration to the piles of back coating process

and another problem pile flattening, significantly

improving carpet durability and quality.


JANUARY 2026

82

PROFILE

QUADRO: 4 Pass, High-Capacity,

Energy-Efficient Relax Drying

For over three decades, ENTEMA has refined its

tensionless fabric drying technology, culminating

in the QUADRO model. This advanced drying

machine boasts:

• Compact Design: Four fabric passes with hot air

from both top and bottom maximize evaporation

and drying capacity in minimal space.

• Energy Efficiency: With low electricity

consumption (as little as 70 kW/hour), the QUADRO

achieves daily drying capacities exceeding 30 tons

at 90% belt occupancy.

• Ease of Use: A user-friendly interface, same-side

fabric entry and exit, and low-maintenance design

ensure seamless 24/7 operation.

The QUADRO delivers remarkable results, such

as shrinkage values below 5% (typically 3%) for

fabrics after washing tests.

Innovation in Towel Manufacturing and

pique fabrics

QUADRO’s application in the towel processes,

when paired with the SWELLSOFT Continuous


JANUARY 2026

PROFILE 83

Tumbler Drying Machine, has further enhanced

product quality while reducing energy

consumption, production time, and labor costs.

This new concept eliminated the problems caused

by conventional pre-drying processes, such as

fabric stretching, pile crushing and fabric breakage.

ENTEMA’s QUADRO model has proven particularly

effective for cotton pique fabrics used in towels

and bathrobes.

Founder Ömer GÖKCAN shared: “Drying cotton

pique fabrics with our QUADRO machine at a

high feed rate achieved excellent softening and

volumizing, with shrinkage values of just 3%

in both width and length after washing tests,

of course combined with its high capacity and

energy saving”

Shaping the Future of Textiles

By consistently pushing the boundaries of

textile machinery design, ENTEMA is not only

meeting the demands of today’s industry but

also shaping its future. Through SWELLSOFT

and QUADRO, the company continues to deliver

innovative, cost-effective, and sustainable

solutions that redefine textile finishing

processes worldwide.


JANUARY 2026

86

PROFILE

Home Textile Products from Denizli

to the World by Karagöz Tekstil

Drawing strength from the robust production

infrastructure of Denizli, known as Türkiye’s

textile capital, Karagöz Tekstil produces towels,

hand towels, sauna towels, spa towels, foot

towels, and sheet fabrics sold by the meter.

The company also manufactures bed sheets,

duvet covers, and pillowcases in custom sizes

upon request. We spoke with company owner

Mustafa Kargöz to learn more about the

success story of this well-established company:

Mustafa Karagöz

Head of Company

What is Karagöz Tekstil’s main vision and

growth strategy for 2025 and beyond?

As Karagöz Tekstil, our main vision for 2026

and beyond is to increase our brand value in

both local and global markets by developing

innovative products with a sustainable

production approach, and to become a


JANUARY 2026

PROFILE 87

reliable solution partner in the industry.

• Investment and Capacity Increase:

Strengthening our production

infrastructure and increasing capacity

through new facility investments.

• Digital Transformation:

Accelerating processes and completing

integration with e-commerce and online

ordering systems.

• Export-Oriented Growth:

Establishing partnerships in target

markets—primarily Europe—to sustainably

increase our export rates.

How would you define your company’s core

values and the qualities that set you apart

in the industry?

Our core values include reliability; we build

relationships based on mutual trust and

transparency with all our business partners.

Quality; we adopt high quality standards

at every stage of production and deliver

flawless products.

Customer focus; we place customer

satisfaction at the center by offering fast,

solution-oriented, and flexible service.

The most important feature that sets us

apart is our production strength and our

ability to deliver orders completely, safely,

and on time as planned.

What strategy do you follow to increase your

competitiveness in Türkiye and global markets?

Our goal is to develop high-quality,

environmentally friendly, and innovative

products. We strive to offer customized

production and flexible solutions for our

customers. Most importantly, we place

great importance on after-sales support

and customer feedback.

Our strategies also include digitalization and

e-commerce. In this regard, we aim to establish

B2B and B2C digital sales channels and reach

global customers through e-export models.

We already hold key certifications required

for the European and American markets

and plan to further strengthen our position

with additional certifications.


JANUARY 2026

create with

instagram.com/palazzo.fabric

www.palazzofabric.com

90

PROFILE


JANUARY 2026

PROFILE 91

Niateks House

Design, quality, sustainability and innovation

Transforming ordinary textiles into extraordinary experiences and

blending tradition, innovation, and global vision in home textiles.

Home textiles are transforming.

Instead of mass production,

small-batch, high quality, and

original designs are taking the

lead. Niateks House is at the

forefront of this change.

Managed by a team with longstanding

industry experience

and a strong awareness of

global trends, Niateks House

meets an essential need in both

the Turkish and international

markets. Since embarking on

this transformation 4.5 year

ago, the company has combined

design and manufacturing

expertise to move confidently

toward its vision of becoming a

global brand.

With a focus on local

production and sustainable

practices, every product

carries added value. In

addition, Niateks House plays

an active role in stock sales

with its own branded tea-towel

collections, offering customers

both original designs and the

advantage of fast supply.

ÖççÖ: Niateks’ Patented

Innovation

At Niateks, every product

is more than fabric -it is an

experience. One of the most

striking examples is its patented

design, ÖççÖ (Önlük Çanta –

Çanta Önlük; literally means

Apron to Bag – Bag to Apron)

This innovative product

functions as a bag in daily life,

and when turned inside out,

it transforms into a practical

kitchen apron. Originally

developed for a niche cookware

brand, this multifunctional textile

has since drawn interest from

cookware companies, culinary

schools, and lifestyle brands.

With ÖççÖ, Niateks redefines

how the company reacts

with the kitchens, blending

everyday life with innovation

and joy. Supported by both

design excellence and patent

protection, this product

embodies the brand’s philosophy:

textiles that turn the ordinary

into something meaningful.

ÖÇÇÖ : Everyday Life Bag, Effortlessly Transforming into an Elegant Apron


JANUARY 2026

Keresteciler Sitesi Kızılcık Sokak No: 9

Merter - İstanbul / Türkiye

T: +90 212 644 20 45 - 644 20 46 F: +90 212 644 20 48

www.naza.com.tr

61 years of experience

94

PROFILE

Orhan Yildizhan, Chairman of Toplu Tekstil

A company that embraces

quality as a way of life:

Toplu Tekstil

Serving to drapery and textiles industry

since 1978, Toplu Tekstil has always been

progressing to become a better-known

brand in international markets. We spoke

with company owner Orhan Yıldızcan about

the success story of Toplu Tekstil, a company

that has made significant progress in

technology, production, and service.

To help our readers get to know you better,

how would you describe the founding story of

Toplu Tekstil and its position in the industry?

I was born in Istanbul in 1969. I was

introduced to the textile industry at a very

early age and went through a long journey

from apprentice to master in the narrow

weaving field. I am one of those who are often

described as “self-taught professionals.”

From the very first day, I always aimed higher.

I have a very curious nature, and throughout

my career I continuously tried new things and

solved problems without giving up.

The company I became a partner in was

originally founded in 1978. In 2006, I joined as

a partner, and as of 2012, I acquired all the

shares and turned it into a family company

together with my son and son-in-law.


JANUARY 2026

PROFILE 95

Our own products are certified through tests

conducted by authorized institutions. To

ensure this awareness continues in the future,

we maintain our standards through training

programs that also involve our employees.

You have a wide product range including

curtain gathering tapes, rustic extra-for

tapes, and vertical blind accessories. When a

new product idea emerges, how do your R&D

and prototyping processes work?

We manufacture curtain gathering tapes,

curtain buckram tapes, and roller blind

components for home textiles, as well as

narrow woven products for the garment

accessories industry. Our production

capability ranges from 1 mm up to 200 mm

in width. Within our curtain tape group alone,

we offer close to 1,000 different varieties.

With our state-of-the-art machinery and

experienced technical staff, we provide fast

and reliable service without compromising

quality. In addition to our own R&D activities,

we also support customer-driven requests

and developments, maintaining strong

cooperation. Customer-focused work and

keeping customer satisfaction at the highest

level are our top priorities.

The phrase “Think, design, implement”

stands out on your website. How do you

integrate innovative ideas into your design

process? What defines your limits in

customer-specific designs?

There is continuous renewal within our existing

product range. We are always moving toward

better solutions. Our approach is simple:

whatever the customer needs, we produce it.

Possesing the OEKO-TEX ® Standard 100

certification is very important in terms of

environmental and human health. What

approach do you follow in your production

processes to achieve this? What are your

future sustainability goals?

Sustainability and environmentally friendly

production are issues we pay particular

attention to. Since our products are used in

living spaces, all raw materials we use are

sourced from suppliers whose materials

have passed the required tests. Raw

material procurement is an area where we

show special sensitivity.

Trends in home decoration are constantly

changing. What are customers looking for most

today in curtain, fabric, and accessory choices?

As in every sector, there are trend-driven

products in our market as well. Over the

past two years, there has been a noticeable

increase in demand for wave pleat curtain

systems within the industry.

At Toplu Tekstil, you take quality beyond

being just a production standard. In your

opinion, is “quality production” only about

materials, or is it also about brand culture?

It means fully meeting the expectations of both

internal and external customers, doing things

right the first time, and applying continuous

improvement across all areas. By protecting

our standards, we ensure that quality becomes

a way of life. In our view, all of these elements

must come together. Our core quality policy is:

“Instead of controlling quality, producing

quality is our fundamental principle.”

You have held a strong position in the Turkish

textile industry for many years. What advice

would you give to new players or young

entrepreneurs entering the sector?

I am still working with colleagues who joined

the company on the very first day, and over

time, we have grown together with new team

members. As we walk this path, our primary

goal has always been customer satisfaction.

It may sound cliché, but my principle has always

been: whatever you do, do it with passion.

By listening to our customers’ requests and

suggestions, and by producing new and highquality

products that ensure their satisfaction,

we aim to take our brand one step further.

For young entrepreneurs,

I would like to quote Henry Ford:

“Coming together is a beginning;

staying together is progress;

working together is success.”

In short, our goal in the sector is always to move

forward—with continuity and long-term vision.


JANUARY 2026

Down Comfort:

The Touch of Serenity

tekstil

tekstil

www.adeatekstil.com

+90 258 371 0 700 | +90 552 670 1020

info@adeatekstil.com

98

EVENTS

Hometex to strengthen

Türkiye’s position in global

home textile exports

With its strong focus on international

trade, sustainability, and highquality

production, Hometex brings

together exporters, manufacturers,

and global buyers under one roof for

the worldwide home textile market.

As preparations accelerate for Hometex

2026, set to take place from May 19–22,

2026, at the Istanbul Expo Center, the

global home textile trade has once again

begun the countdown to one of the

industry’s most important export-oriented

gatherings. The fair continues to serve as

a key meeting point connecting Turkish

manufacturers with international markets.


JANUARY 2026

EVENTS 99

Recognized as one of the leading international

trade platforms for home textiles, Hometex

International Home Textile Fair stands

out with its export-driven structure and

strong global reach. Organized under the

leadership of TETSİAD (Turkish Home Textile

Industrialists’ and Businessmen’s Association)

and by KFA Fairs, a subsidiary of the Bursa

Chamber of Commerce and Industry, the fair

welcomes buyers, importers, and industry

professionals from across the world at the

Istanbul Expo Center.

Export-focused trade opportunities

take center stage

Covering a wide range of products including

curtains, upholstery fabrics, carpets,

bedding textiles, and complementary home

textile products, Hometex goes beyond a

conventional exhibition format. The fair offers

a powerful business platform for exporters

aiming to expand their international

sales networks and strengthen long-term

partnerships. Welcoming thousands of

visitors each year, Hometex enables direct

access to global buyers and decision-makers.

By placing sustainable production practices,

quality standards, and competitive

manufacturing capabilities at the core of

its vision, Hometex responds directly to the

evolving expectations of international markets.

Products showcased at the fair stand out

with reliable supply capacity, compliance with

global regulations, and design quality aligned

with international demand. These strengths

further support Türkiye’s growing role in

global home textile exports.

A strategic gateway to global markets

Panels, presentations, and B2B meetings held

throughout the fair further position Hometex

as a trade-driven platform for export growth.

Participants gain insights into global market

trends, export strategies, and emerging

opportunities across key regions.

With hundreds of companies participating from

Türkiye and around the world, Hometex plays a

strategic role for businesses aiming to increase

export volumes, diversify target markets, and

enhance brand recognition internationally.

Hometex 2026 is set to reinforce Türkiye’s

position as a reliable and competitive

supplier while laying the groundwork for

strong global trade partnerships.


JANUARY 2026

102

TRENDS

Unreal Reality:

Milou Ket’s

vision of color,

craft, and

the future

of interiors

Textiles play a crucial role in offering

warmth and emotional support.

Alongside new carpet shapes,

expect to see creatively designed

tiles gaining significance.

Contact: studio@milouket.com

didem@fabricconcept.com

Famous trend forecaster Milou Ket comments

on the present and future of interior design

and more… Below her valuable presentation:

“We are currently navigating a time of Unreal

Reality, shaped by upheaval, uncertainty, and

complexity. Interest in color provides comfort

during these times. Artificial Intelligence

and the influence of Big Tech are becoming

increasingly evident, even in the world of

interiors. Sustainability and longevity are key

priorities. Textures like ribs, ridges, flowing

lines, and dynamic patterns are present

across all themes. Reflective materials, such

as iridescent, mirrored, shiny, metallic and

aurora-like effects, contribute to a sense of

otherworldliness. Gradients are also central,

with flowing applications of both color and

form. Textiles play a crucial role in offering

warmth and emotional support. Alongside

new carpet shapes, expect to see creatively

designed tiles gaining significance.

The first theme, “Fluidity and Balance,”

features rounded forms, Japanese influences,

and timeless light hues combined with


JANUARY 2026

TRENDS 103

OPULENCE 6.4


JANUARY 2026

104

TRENDS

earth tones. The second theme, “Gradients

and Transparency,” highlights soft pastels,

synthetic materials, and curved forms. The

third, “Ethnic & Crafted,” revisits traditional

cultural aesthetics with a contemporary edge,

expressed in warm, earthy colors. The fourth,

“Color Kaleidoscope,” draws on vivid products,

gradients, and modern art, featuring bright,

energetic tones. The fifth theme, “Sustainable

Nature,” is inspired by natural elements and

eco-conscious materials, presented in greens,

sand, terra, and clay tones. The sixth and final

theme, “Individual Maximalism,” celebrates

personal expression and uniqueness through

luxurious, bold colors.

1. Fluidity & Balance

The first theme is titled “Fluidity and Balance”,

featuring soft tones and light earthy hues.

Texture continues to play a key role, with an

emphasis on ribbed, ridged, and wave-like

surfaces. Furniture often features rounded

silhouettes, while arches are a recurring

element in interior design. Irregular forms

dominate in rugs, and a notable innovation is

the use of uniquely shaped tiles, introduced

in unexpected ways. Metallic finishes, such as

silver, stainless steel, high gloss, and mirrored

surfaces, add contrast to the organic aesthetic.

These sleek materials are juxtaposed with

natural, untreated elements like light and

dark woods, raw concrete, and soft textiles.

Straw and raffia also appear in interior items,

frequently adorned with fringes. Sustainability

and durability are central themes, drawing

inspiration from unconventional materials

such as fungi, seaweed, bacteria, soy, and

corn, among others. Various forms of waste

are being creatively transformed into

materials like felt. There are clear minimalist

MINIMALISTIC 1.5


JANUARY 2026

TRENDS 105

influences, primarily from Scandinavian design,

complemented by Japanese aesthetics.

Stone and finely crafted objects often adopt

primitive, organic shapes. Textiles, including

rugs, cushions, and curtains, help soften the

minimalistic environment and offer effective

acoustic benefits. Patterns tend to be soft,

blurred, or watercolor-like in appearance.

2. Gradients & Transparency

The second theme is titled “Gradients and

Transparency.” It represents a modern and

forward-thinking aesthetic, characterized

by imaginative and surreal elements. This

impression is reinforced by the materials

used, predominantly synthetic ones like

glass, acrylic, polyester resin, and plastic.

Recycled polyester is also frequently utilized.

The use of transparency, especially through

gradient effects and shifting colors, lends a

contemporary and dynamic feel to interiors. In

printed designs, watercolor-style effects, cloud

formations, random splashes, stains, and

marbled textures are common. Patterns tend

to be playful and whimsical, with curtains often

made from sheer fabrics featuring gradient

designs. Enhancing the surreal atmosphere,

AI-generated renderings are increasingly

prevalent. Gradients, iridescent effects, and

layering with transparent materials continue

to be important design elements. Architectural

features reflect this theme through the use

of arches, circular forms, and curved shapes.

Details such as ridges and jagged edges also

appear. Geometric shapes, stripes, stylized

and hand-painted motifs are applied to

textiles and carpets. Wall murals and acoustic

panels often doubling as room dividers. We

can also expect to see numerous 3D-printed

items like vases and other decorative objects.

GRADIENTS 2.10


JANUARY 2026

106

TRENDS

AFRICAN INSPIRATION 3.4

3. Ethnic & Crafted

In the direction “Ethnic & Crafted,” often

presented in warm, nature-inspired hues,

there is a clear appreciation for artisanal work

and craftsmanship. While rooted in tradition,

this trend introduces a contemporary twist.

In contrast to the growing influence of

Artificial Intelligence, the value of human

touch and organic imperfection is increasingly

embraced. Unique, one-off pieces are

treasured for the character and individuality

they bring to interiors. Traditional methods

such as tie-dye, shibori, and ikat are being

revived by younger generations. Kilims,

embellishments, and prints also feature

prominently, sometimes reinterpreted in

unexpected color combinations. Pattern

mixing becomes a creative expression. A

London-based African designer is reimagining

both color palettes and form language.

Natural materials are central, wood, stone,

cork, bamboo, raffia, straw, reed, rattan,

terracotta, linen, and hemp are all key. Many

dyes are plant-based, sourced from a variety

of natural products. The intricate handmade

artistry from Morocco and broader Africa

shines through in rugs, fabrics, embroidery,

weaving, and ceramics. As in other style

directions, texture plays a vital role.

Handcrafted cushions and poufs incorporate

fringe, tassels, and pompons, often handtufted

to enhance tactile surfaces. Decorative

items like masks and totems, occasionally

adorned with beads, will appear. Products

made from recycled or responsibly sourced

materials are also gaining traction.

4. Color Kaleidoscope

This direction called “Color Kaleidoscope,”

focuses on the use of bold, primary, and vivid


JANUARY 2026

TRENDS 107

RAINBOW 4.3

colors. Color is increasingly seen as a symbol

of positivity, which encourages its broader

use in interior spaces. This can be achieved

through techniques like color blocking or by

incorporating multicolored items, such as

rugs, lamps, vases, throws, and cushions that

feature vibrant stripes or contrasting borders.

Adjustable LED lighting with colored effects

is also part of this trend. Interiors feature

colorful wallpaper, room dividers, bed linens,

curtains, and other decorative elements.

Furniture often has rounded silhouettes,

wavy lines, or bubbly forms. Circular and

arched shapes are prominent. There are

influences from Modern Art and Bauhaus,

alongside more playful and expressive styles

like the Memphis movement and modern

reinterpretations of Bauhaus designs.

Emphasis is placed on synthetic materials

including glass, perspex, acrylic, polyester,

resin, and various plastics. Textiles also play a

key role, suitable for both indoor and outdoor

use. Graphic patterns are essential, often in

black and white and include stripes, geometric

designs, checkerboards, pixelated images,

and faceted effects. Digital renderings using

Augmented Reality are becoming increasingly

important, and the integration of Artificial

Intelligence continues to evolve. Small,

adaptable furniture pieces like stools and side

tables are crucial in creating flexible interiors.

5. Sustainable Nature

In the styling direction “Sustainable Nature,”

environmental awareness takes center

stage. Sustainability, conscious consumption,

and concern for climate change form the

foundation of this theme. The aim is to reduce

our ecological footprint by using alternative

materials such as fungi, corn, banana leaves,


JANUARY 2026

108

TRENDS

bamboo, cardboard, vegan leather, and

food industry waste like coffee grounds.

Renewable natural resources like linen, hemp,

raffia, rattan, and wood are essential, along

with recycling. Nature, both flora and fauna,

plays a key role in decorative elements such

as wallcoverings, posters, cushions, and

home accessories. Designs feature plants,

foliage, insects, birds, and butterflies, often

with a nostalgic touch. There is a renewed

appreciation for wild nature, sometimes with

a historical lens, showcasing exotic trees, palm

plantations, vibrant birds, tropical flowers,

tigers, monkeys, jaguars, and sea creatures.

The color green is prominent for its calming

and soothing qualities, also used in wall paints.

Botanical prints inspired by natural history

illustrations are especially popular. Rugs and

textile wall hangings take on unexpected, often

floral-inspired shapes. Textures with relief, like

tufting or high/low surfaces are significant.

Green tones are frequently combined with

dusty pinks and earthy terra shades.

6. Individual Maximalism

The “Individual Maximalism” trend draws its

influence from opulence, glamour, nostalgia,

and historical elements, often with a playful

or whimsical edge. This style emphasizes a

more personal and expressive approach to

interiors, featuring treasured items, heirlooms,

and unique finds. Gold accents, whether

in delicate lines or small details are key,

echoing the elegance of Art Deco patterns in

wallpapers and textiles. The concept of the

curiosity cabinet remains central, inspired

by natural history, scientific illustration,

botanical artwork, and exotic collections.

Think of taxidermy, rare minerals, coral,

seashells, glass domes, and classical statue

fragments from ancient Greece and Rome.

A contemporary interpretation introduces

luminous effects on dark backgrounds,

iridescence, aurora-like lights, and oil-slick

finishes. Mid-century furniture continues to be

relevant, particularly in plush velvets accented

with gold or copper. Materials such as leather

and welded metals are also incorporated.

Deep, moody paint colors set a dramatic tone,

while luxurious materials like marble and

tiger eye, whether genuine or imitated, add a

refined touch. Acoustic performance remains

a consideration. Traditional embroidery, velvet

fabrics, and heritage patterns enrich the

space. The contrast between matte surfaces

like velvet and reflective elements such as

glass, crystal, and metallics, gold, brass,

copper, and mirrors, creates a dynamic and

visually stimulating interior.

SHADES OF GREEN 5.10


JANUARY 2026

19-22

‘26

recycle

recycle

recycle

THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND

COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174

112

TRENDS


JANUARY 2026

TRENDS 113

Türkiye’s

towel & bathrobe

industry:

Tradition,

clusters and

a global

future

The Turkish towel and bathrobe

industry is evolving from

a hidden OEM workhorse into

a visible, story-driven segment

of global home textiles – one where

heritage, design and sustainability

are just as important

as loops per square centimeter.

Turkish towels and bathrobes are not just

commodities; they are a direct extension of

the hammam (Turkish bath) tradition. Flatwoven

peshtemal and thick terry towels

have been used for centuries in baths across

Anatolia, and that heritage is now one of

Türkiye’s strongest export stories.


JANUARY 2026

114

TRENDS

of output sold directly or indirectly to foreign

markets (over 60% in some estimates).

Denizli’s specialization is the result of:

• Long-standing weaving traditions and

family-run mills

• A dense network of small and medium-sized

firms integrated with larger exporters

• Access to quality cotton and modern

spinning/weaving technologies

These firms typically manufacture:

• Terry towels (bath, hand, face, beach)

• Bathrobes (classic terry, waffle, kimono,

hooded)

• Peshtemal / hammam towels

• Hotel & spa textile sets

Many factories operate on a full-package

model, from yarn to finished branded

product, offering private label production for

global retail chains, hotels and spa brands.

Today, towels and bathrobes sit at the heart

of Türkiye’s home textile industry, itself a major

pillar of the national textile and apparel sector.

The broader Turkish textile market reached

about USD 13.9 billion in 2024 and is projected

to grow steadily toward 2033, driven by strong

manufacturing capabilities and exports.

Within this ecosystem, towels and bathrobes

stand out as high-value, design-driven products

that connect traditional craftsmanship with

modern lifestyle trends like wellness, spa culture

and sustainable living.

Denizli and Bursa: The Core Hubs

The geographic heart of the towel and

bathrobe industry is Denizli, with Bursa as

a secondary hub. Academic and industry

studies show that Denizli alone accounts

for more than 50% of Türkiye’s towel and

bathrobe production, with a very high share

Export Powerhouse in Home Textiles

Towels and bathrobes are among Türkiye’s

most visible home textile exports. According

to sectoral sources:

• Türkiye is the 4th largest towel exporter in

the world, with around USD 600 million in

annual towel exports.

• This corresponds to roughly 8.5% of global

towel exports, in a world market estimated at

about USD 7 billion.

Government and trade data also highlight

towels and bathrobes as showcase products

of Turkish home textiles, widely used by 4- and

5-star hotels worldwide as a sign of quality.

Key export characteristics include:

• Highly export-driven business models,

especially in Denizli

• Strong presence in Europe, with nearshoring

advantages (short lead times,

customs union with the EU)


JANUARY 2026

TRENDS 115

• Growth in North America, the Gulf and Asia

via e-commerce and private-label projects

In the wider home textile market, Turkish

producers benefit from competitive cotton

costs, strong domestic spinning capacity and

proximity to major consumer markets.

Product Types and Positioning

The Turkish towel and bathrobe industry covers

a wide spectrum of price and quality levels, but

there are a few common product families.

a) Terry Towels and Bathrobes

• Classic looped terry, high-GSM bath and

hand towels

• Hotel and spa towel sets with embroidery or

jacquard borders

• Thick, plush bathrobes for hotels, wellness

centers and retail brands

These products compete strongly in mid-tohigh

segments, where softness, durability,

water absorption and color fastness are

critical. Many factories are OEKO-TEX

certified and offer organic cotton options.

b) Peshtemal (Hammam Towels)

The peshtemal – flat-woven, lightweight and

highly absorbent – has become a fashion

and lifestyle product in its own right. It is

used not only in baths but as:

• Beach towels

• Travel towels

• Scarves, throws and picnic blankets

A combination of artisanal weaving techniques,

hand-tied fringes and contemporary design

has helped peshtemal capture a premium

niche, especially in Europe and North America.

c) Hybrid & Innovative Products

Producers increasingly offer:

• Towels with terry on one side, flat weave

on the other


JANUARY 2026

116

TRENDS

• Waffle-textured robes and towels

• Quick-dry blends and yarn-dyed jacquards

• Custom digital prints and branded hotel

collections

This innovation allows Turkish manufacturers

to target both volume retail and boutique,

design-driven channels.

Demand Drivers: Wellness, Tourism and

E-Commerce

Several global trends are supporting growth

in Turkish towel and bathrobe exports:

1. Spa & wellness boom

• Increased consumer spending on wellness

experiences, home spa rituals and premium

bathroom textiles has boosted demand for

hammam towels and luxury bathrobes.

2. Tourism and hospitality

• Türkiye’s own tourism sector creates

strong domestic demand for hotel towels

and bathrobes, giving producers scale and

reference projects.

• Rebound and upgrading in global

hospitality drives orders for high-quality,

branded textile sets.

3. E-commerce and direct-to-consumer brands

• Many Turkish manufacturers now support

small and mid-size brands via low-MOQ

private label and dropshipping models.

• Online marketplaces have made it easier for

niche peshtemal and design-oriented brands

to reach international customers.

4. Near-shoring to Europe

• European buyers increasingly prefer

suppliers closer to home for flexibility and risk

management, which benefits Turkish firms

over more distant Asian competitors.

Competitive Advantages

The core strengths of Türkiye’s towel and

bathrobe industry include:

• Quality of cotton and yarn

Türkiye is one of the world’s significant cotton

producers, which supports competitive,

reliable sourcing for high-quality yarns.

• Heritage and craftsmanship

Handloom traditions, especially in Denizli,

underpin a global image of authenticity

and “story-rich” products – crucial in

premium segments.


JANUARY 2026

HOMEDECO

INTERNATIONAL EXHIBITION OF

HOME TEXTILES AND DECORATION

16-18

FEBRUARY

2026

KCDS "Atakent", Almaty

www.homedecofair.com

Arzu GÜNAL

Sales and Marketing Manager

E-mail: arzug@turkel.com.tr

Tel: +90 530 233 19 72

www.turkel.com.tr

118

TRENDS

Sustainability and the “New Luxury”

A key part of the industry’s future is

sustainable, value-added production:

• Shift toward organic, BCI and recycled cotton

• Certifications like OEKO-TEX and GOTS to

reassure eco-conscious buyers

• Water- and energy-saving dyeing and

finishing technologies

• Storytelling around durability, long product

life and “buy better, buy fewer” positioning

For many brands, Turkish towels and

bathrobes are now positioned as a “new

luxury”: minimalist, functional, durable and

ethically produced rather than ostentatious.

Outlook: Moving Up the Value Chain

Looking ahead to 2030 and beyond, most

market analysts expect Türkiye’s home textile

sector to grow, with towels and bathrobes

remaining one of its flagship categories.

• Industrial scale and flexibility

The cluster structure allows fast lead times,

custom designs, assorted small runs and

large bulk orders from the same region.

• Design and branding capability

Increasing collaboration with designers

and European brands has pushed up the

design sophistication of patterns, color

palettes and packaging.

The likely direction of travel:

• More branding and design ownership rather

than pure contract manufacturing

• Greater focus on sustainability as a selling

point, not only a compliance issue

• Expanded digital channels, allowing

producers and boutique brands to reach

consumers directly worldwide

• Functional innovation, including quick-dry

fibers, blended yarns, and smart finishing

techniques.

Challenges: Costs, Competition and Upgrading

Despite its strengths, the sector faces a series

of challenges:

• Cost pressures

Rising labor, energy and financing costs

compress margins, particularly for commoditytype

towels competing with producers in Asia.

• Currency volatility

Fluctuations in the Turkish lira can make

planning and pricing difficult, even if they

sometimes improve export competitiveness.

• Global competition

Low-cost producers in countries such as

Pakistan, India and Bangladesh compete

strongly on price in the basic towel segment,

pushing Turkish firms to differentiate on

quality, speed and design.

• Technology and sustainability investment

To stay ahead, firms need continuous

investment in digital printing, automation,

waste-water treatment and recycled or organic

cotton lines, which can be capital intensive.


JANUARY 2026

120

PROFILE

Lima Logistics’

Green Journey

Cenker Ural,

Co-Founder of Lima Logistics

percent of total turnover, Ural noted that

Lima Logistics also provides active services

in road and sea transportation. Emphasizing

the company’s specialization in time-critical

air cargo operations, he underlined that

sustainability stands as the key agenda item

for 2026 and beyond.

“Sustainability is the main focus this year.

As of January 2026, we will offer carbonneutral

transportation across all our

transport modes,” said Ural, adding that Lima

Logistics has integrated an internationally

recognized carbon measurement software

into its systems as part of this process.

Through this infrastructure, Lima Logistics will

calculate the carbon emissions generated by

its customers’ transportation activities and, in

return for a symbolic fee, offer the option to

offset these emissions, certifying the process

with officially recognized documentation.

Green Transformation is No Longer Optional

Highlighting that sustainability has become

not only an environmental concern but also

an economic necessity, Ural drew attention to

the European Green Deal:

“As of 2026, carbon-neutral transportation will

become mandatory for logistics companies. In

the near future, even banks will request carbon

certificates during credit evaluation processes.

We are already preparing our customers for

this transformation today.”

New Investments on the Way

in Europe and the United States

Pointing out that international growth is

viewed as a strategic priority, Ural stated

that following the Netherlands-based Lima

Europe office, preparations are underway

for a second office in Europe as well as a new

investment in the United States.

In our exclusive interview with Cenker Ural,

Co-Founder of Lima Logistics, we discussed

the company’s sustainability vision, the

green transformation initiatives carried

out under the Lima Green brand, and its

international growth plans.

Leading the Green Transformation with

Lima Green

Stating that air cargo is the company’s

core business and accounts for nearly 60

Demonstrating Strength through Data

Lima Logistics reinforces its position in the

sector not only through vision, but also

through measurable performance indicators:

• Ranked among the Top 15 companies

in the freight transportation category

according to HİB data

• Listed in the TİM Top 1000 Exporters

• Recognized among Bursa’s Top 250 Companies

• Awarded the Great Place to Work ®

Certification for the fourth consecutive year

• These achievements strengthen Lima

Logistics’ regional presence on both national

and global scales, while clearly positioning

the company among those shaping the

future of sustainable logistics.


JANUARY 2026

122

TRENDS

Pantone’s

2026 Color

Of The Year

Is Cloud

Dancer,

An Off-White

Pantone’s atmospheric Color of the Year choice,

Clout Dancer, signifies new beginnings

and permission to disconnect.

COURTESY OF PANTONE COLOR INSTITUTE

Pantone’s first off-white choice

marks the lightest shade the

color authority has ever chosen.

The neutral offers a fresh page

and a chance to disconnect,

enhancing focus and clarity.

Pantone named its lightest Color of

the Year to date on Thursday: Cloud

Dancer (11-4201), a neutral with a

narrative that’s all about wiping the

slate clean. The off-white shade was

chosen as a counterbalance to hyperconnected

modern life, a zen antidote

that invites singular focus.

“Cloud Dancer is associated with new

beginnings; it signifies our desire for

a fresh start,” says Leatrice Eiseman,

executive director of the Pantone Color

Institute. “It conveys an inner tranquility,

enhancing our clarity and focus.”

A New Neutral for The New Year

In short, Cloud Dancer is a neutral for the new

year, heralding simplification, relaxation and

permission to disconnect. The shade is not a pure

achromatic white, but retains subtle color that’s

balanced between cool and warm undertones.

Still, its place in the family of whites evokes

phrases like “blank slate” and “blank canvas”—

terms Pantone weaves into the color’s narrative.

Cloud Dancer is both a palate cleanser and a

palette cleanser, clearing away Pantone’s vivid

slate of colors to focus on something entirely new.

The absence of color, however, came as a shock to

some who bemoaned the choice.

In fabric applications, Cloud Dancer

can take on a diaphanous billowy feel.

COURTESY OF PANTONE COLOR INSTITUTE


JANUARY 2026

INNOVATE.

CREATE. COMFORT.

ADVANCING WOOD, FURNITURE & SLEEP TECHNOLOGY

07-09 MAY 2026

JOHANNESBURG | SOUTH AFRICA

GALLAGHER CONVENTION CENTER

FURNITURE & MATTRESS ACCESSORIES

SUPPLY INDUSTRY AND TECHNOLOGIES FAIR

afrozum

www.afrozum.com

124

TRENDS

Sustainable materials reshape

the future of sleep comfort

Traditional mattress production has long

relied on resource-intensive processes and

synthetic components. Today, a growing

number of brands are transitioning

toward responsibly sourced, recyclable,

and renewable materials. Natural latex,

organic cotton, recycled fibers, and waterbased

foams are gaining traction as viable

alternatives that meet both performance

expectations and sustainability goals.

Material innovation supports

environmental responsibility

At the core of this transformation is material

innovation. Natural and bio-based materials

are being refined to deliver consistent support,

durability, and breathability. Organic cotton

fabrics, for example, are valued not only for

their reduced chemical use but also for their

moisture-regulating properties. Natural latex

sourced from certified plantations offers

elasticity and resilience while supporting

responsible forestry practices.

Recycled materials are also playing an

increasingly important role. Polyester fibers

derived from recycled plastics are being

re-engineered for use in mattress covers

and padding layers. These materials help

reduce waste while maintaining strength and

longevity, contributing to circular production

models within the Sleep Tech sector.

Eco-conscious material choices are

transforming mattress and sleep product

design, aligning comfort, performance,

and environmental responsibility.

Sustainability is becoming a defining force

in the evolution of Sleep Tech, influencing

how mattresses and sleep products are

designed, produced, and positioned. As

environmental awareness grows across global

markets, manufacturers are increasingly

prioritizing sustainable materials that reduce

environmental impact without compromising

comfort or performance. This shift is redefining

material standards within the sleep industry

and shaping long-term innovation strategies.

Cleaner production processes gain importance

Sustainability in Sleep Tech extends beyond

material selection to include manufacturing

processes. Brands are investing in cleaner

production methods that minimize water

usage, lower energy consumption, and

reduce emissions. Water-based adhesives

and low-emission foams are replacing

traditional chemical-heavy solutions,

improving both environmental performance

and indoor air quality.


JANUARY 2026

TRENDS 125

European manufacturers are leading efforts

in transparent sourcing and environmental

certification, while North American brands

are increasingly communicating lifecycle

impacts to consumers. In Asian markets,

compact production efficiencies and reduced

material waste are becoming key priorities as

sustainability expectations rise.

Sustainability influences consumer

decision-making

Consumer preferences are shifting

alongside these developments. Buyers are

paying closer attention to environmental

certifications, material origins, and

production ethics when selecting sleep

products. Sustainability is no longer viewed

as a niche feature; it is becoming an integral

part of product value and brand identity.

For many consumers, the appeal of

sustainable sleep products lies in the balance

between responsible choices and everyday

comfort. Sleep Tech brands that successfully

communicate this balance are strengthening

trust and long-term loyalty.

A long-term commitment shapes the market

The integration of sustainable materials

reflects a broader, long-term commitment

within the Sleep Tech industry. Rather than

short-term adjustments, manufacturers

are embedding sustainability into product

development roadmaps and supply chain

strategies. This approach supports continuous

improvement and positions sustainability as a

foundation for future growth.

As material technologies advance and

supply chains adapt, sustainable solutions

are expected to become more accessible

across different market segments. By

aligning environmental responsibility with

performance and comfort, sustainable

materials are playing a central role in shaping

the next phase of Sleep Tech innovation.


JANUARY 2026

We are here not to be understood, but to be experienced. . .

Yenimahalle Mahallesi Mahmutbey Caddesi 178/E Bağcılar - İstanbul / TÜRKİYE

Whatsapp: +90 537 614 44 44 | web: www.dolcemariee.com.tr | e-mail : info@dolcemeriee.com.tr

INSTAGRAM.COM/ISSIMOHOME

WWW.ISSIMO.COM.TR

İncilipınar Mahallesi 1280 Sokak

Çınar Apartmanı No:11/A Pamukkale / DENİZLİ

T: +90 532 245 77 01 | web: www.sierraotantik.com

e-mail: info@sierraotantik.com | instagram: sierraotantik

Home Textile Exports January 2026

PDF'lerinizi Online dergiye dönüştürün ve gelirlerinizi artırın!

Delete template?

Save as template ?