4 years ago

Andy Warhol, A Factory; a portable 'Artist's Life', 1997, concept and design by Gerard Hadders

Finally digital: a 600 + page catalogue for Kunstmuseum Wolfsburg in collaboration with the Guggenheim Foundation and the Andy Warhol Foundation. Later stations were: Paleis voor Schone Kunsten Brussel, and the Guggenheim Bilbao. Book concept: Gerard Hadders; edited by Germano Celant, Veith Görner and Gerard Hadders; design by Gerard Hadders and Barbara Dijkhuis. Andy Warhol, A Factory was a retrospective on the artists work at the Kunstmuseum Wolfsburg in 1997. For the publication we set out to make a ’portable’ Warhol - like similar books for world literature - and to make a comprehensive document including his lesser known earlier work. Together with Guggenheim’s Germano Celant and the Warhol Foundation as an important source this book was compiled as a visual essay lined with a bouquet of Warhol’s most famous quotations. The book was to be printed in a large edition as part of a marketing concept around the introduction of Volkswagen’s New Beetle. Unfortunately this was not to be. It was however published two more times; in Belgium and in Spain. This is one of the few comprehensive books on Andy Warhol as an artist and phenomena told mostly in images. Artworks, photographs and paraphernalia are presented at same value in what is in fact a visual essay on what Andy Warhol's life 'looked like'. To quote Andy; if you want to know all about Andy Warhol, just look at the surface of my paintings and films and me, and there I am. There's nothing behind it. Predecesses Phaidons 'Andy Warhol Giant Size' by a full decade, and this one fits in one's pocket... The book was intentionally devised as a cooperation with Volkswagen to accompany the introduction of the 'New Beetle' the retro car that was launched in 1997. This plan fell through and after a lively editing process that included last minute fedexxed slides (pre digital era) the entire project was realized in less than two months. Assembly and layout of the original book took six days and the printwork was carved up between 5 printers in the Stuttgart area eager to work for Hatje Cantz publishers.

Andy Warhol, A Factory; a portable 'Artist's Life', 1997, concept and design by Gerard

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