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4 years ago

Kolk Essay; What do I SEE, what do you LOOK at

“...Urban space is, in contrast with television or the internet where navigation takes place through ‘exclusion’, the space where we encounter the maximum of ‘static’ and through which we move by ‘inclusion’; Inclusion meaning the appropriation of the visual culture of an urban space we do not necessarily understand, probably don’t even want to understand. Nevertheless this appropriation is needed dearly to be able to navigate through urban space...” We all have the following experience: you are waiting for a traffic light to turn green and suddenly you spot a building that you have never seen although you have passed this point at least a hundred times this year alone. And worse... the building was obviously already standing there before you were even born. This difference between seeing and looking has been described many times in science and is a thankful topic in literature and art but is generally neglected by the design community since design is very rarely concerned with looking at the ‘whole’ of a given environment as this environment is technically split up between planners, engineers, architects, industrial designers, media placement specialists, graffiti painters, greenery landscapers, house painters, graphic designers and so forth and so forth with zoning committees as a kind of general overseers. This difference between looking and seeing becomes spectacular if you come to think of the myriad of different categories you can put potential users of urban space in: running from goth teenagers all the way to immigrant pensioners. They all have a different speed and need and speech... Gerard Hadders for study group Ornament & Rhetoric, Post St. Joost

Kolk Essay; What do I SEE, what do you LOOK