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Poduzetnicki marketing

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Boston Consulting Group<br />

Matrica<br />

Determinante okruţenja<br />

• Nepredvidivost<br />

- Niti jedan vodeći ekonomist nije predvidio ekonomsku<br />

krizu (Nouriel Roubini)<br />

- inkrementalno vs radikalno<br />

Problematika empirijskog promatranja i povijesnih podataka.<br />

Ono što znamo ne moţe vam ozbiljno škoditi – usredotočenje<br />

na anti-znanje!<br />

Kritika suvremenog pristupa<br />

Angry Birds 52<br />

WD 40<br />

Dyson 5.126<br />

Oprah & Jobs<br />

Marketing & Kotler<br />

Muzej u Ithaca, NY<br />

9

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