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STOPA TRŽIŠNOG RASTA<br />
NISKA VISOKA<br />
BCG <strong>Matrica</strong> <strong>portfelja</strong><br />
RELATIVNI TRŽIŠNI UDIO<br />
VISOKA NISKA<br />
Visoki rast<br />
Tržišni lideri<br />
Zahtijevaju gotovinu<br />
$<br />
Niski rast<br />
Visoki tržišni udio<br />
Veliki novčani obrtaj<br />
Visoki rast<br />
Niski tržišni udio<br />
Zahtijevaju gotovinu<br />
Niske profitne marže<br />
Niski rast<br />
Niski tržišni udio<br />
Min. novčani obrtaj<br />
3
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