Forest Ireland Newsletter
Topical Newsletter from Forest Ireland - Voice of the Smoker in Ireland.
Topical Newsletter from Forest Ireland - Voice of the Smoker in Ireland.
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PLAIN PACKAGING<br />
JULY 2016<br />
After nothing short of an all-out crusade for its introduction in this country, arguments around the<br />
projected benefits of plain packaging versus the lack of tangible evidence of its effectiveness have<br />
been well rehearsed. The Land Down Under has been lauded as an example of its undisputed<br />
success. Unfortunately that’s not entirely correct.<br />
At least we can rest easy in the knowledge that if you put something that’s potentially not very good<br />
for you in an unappealing wrapper people will stop buying it.<br />
Yep. That’ll definitely work.