SPONSORSHIP OPPORTUNITIES

luranashelter

sponsors2017

LURANA SHELTER SOCIETY

PROUDLY PRESENTS

#AVENUEOFHOPE

SPONSORSHIP OPPORTUNITIES

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MESSAGE FROM THE HONORARY CHAIRS,

FARHA AND NAHEED SHARIFF

DEAR FRIENDS,

We are humbled to be the Honorary Chairs for the 2017 Avenue of Hope Gala in support of

Lurana Shelter Society. It is our pleasure to extend this important invitation to you.

According to an annual aggregated report from the Alberta Council of Women’s Shelters,

2015-2016, as Alberta continues to experience an economic rollercoaster of highs and

unprecedented lows, these fluctuations in the economy have had a dramatic impact on all

Albertans, especially women and children escaping violence and abuse. These women and

children are faced with insurmountable barriers and yet every day, they are supported in

pursuing lives free from violence and abuse, thanks to safe spaces like Lurana Shelter Society.

Working towards social change through education and advocacy, Lurana Shelter has provided

safe refuge and life changing services to women and children who were victims of domestic

violence in our community. They provide safety for victims and their children, empowering

the women and children they serve. Lurana Shelter provides every necessary support to

permanently break free from the cycle of domestic violence.

Domestic violence crosses all age, racial, ethnic, sexual, gender preference, spiritual and

socioeconomic boundaries. It is our heartfelt passion to support a cause that affects the lives

of those around us. We are raising three strong, smart and capable daughters that will grow

up to have their own relationships one day. Our relationships with our families, friends, our

neighbours strengthen our connection to our community and it is the nature of these relationships

that implicate every one of us in this issue of social justice. Let this implication call upon us to

stand up, pay attention and take action. It is our obligation to use our privilege to lend a voice

to this matter. We can no longer turn away, be silent or be ambiguous. This matter affects us all.

2017 AVENUE OF HOPE

GALA COMMITTEE

• Sister Lucinda S.A., Chair

• Amal King

• Barry Randolph

• Gail Spenst

• Jeff Potkins

• Jennifer Zabloski

• Liza Sunley

• Michelle Pilon

• Rowena Cui

• Sarah Irvine

• Stefanie Howse

• Traci Bateman

• Virginia Potkins

How do we help? Provide hope. It would be our honour to have you join us at the Avenue of

Hope Gala on February 25, 2017, and consider supporting through sponsorship. We thank you

in advance for helping us step up and lend our voices to take a stand against domestic violence.

1 DR. FARHA SHARIFF NAHEED SHARIFF

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EVENT OVERVIEW

On February 25, 2017, we celebrate the 13th annual Avenue Of Hope Gala in a new

venue, The Westin Edmonton Hotel. Join us for an evening of live musical performances, a

four-course dinner, and an interactive auction experience all in support of Lurana Shelter

Society whose mission is to change and save the lives of our community’s most vulnerable

women and children affected by domestic violence.

Women living with abusive partners face enormous challenges in being the best mothers

they can be. A mother’s love, affection, availability and investment in her children’s

well-being and healthy development are powerful factors to harness in Lurana Shelter

Society’s work helping children. Let’s ‘Light the Way Home’ and create a tomorrow filled

with hope and new opportunities to foster healing and promote healthy development.

OBJECTIVE

Avenue of Hope Gala raises essential funds that support the work of Lurana Shelter

Society. We are delighted to announce that all proceeds raised this evening will directly

benefit Lurana Shelter Society’s Innovative Child Care Program. Understanding the effect

of domestic violence in children is a critical part of an effective response and providing

interventions that support children exposed to domestic violence and are crucial in

minimizing the long-term harm. By understanding a child’s view of family violence we

can nurture positive changes, encourage helpful coping, build good interpersonal skills

and foster management of intense emotions. And we can support mothers as they help

their children heal and thrive.

With the success of the program, it is now a permanent part of Lurana Shelter Society

services and has been expanded to include children residing at Lurana Shelter, children

who have left shelter and children residing at second stage shelters. In 2015, the program

was enhanced to include infant care services.

Your sponsorship of this exclusive event will help to further build on community and

business relationships, boost the value and public profile of the Society in the most

dynamic, creative and exclusive ways; while helping to offset event costs to enrich the

impact and engagement of Avenue of Hope Gala.

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TARGET DEMOGRAPHIC

The primary target demographic of the Avenue of Hope

Gala is key business, cultural, and community leaders

aged 30 to 64, who are educated, career-oriented

professionals with an average household income range of

$75K to $150K + or more.

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WHY SPONSOR THE

AVENUE OF HOPE GALA?

The opportunity to reach a highly sought after demographic

of key business and cultural leaders aged 30 to 64 and

professional career-oriented adults through our event and

strategic marketing campaign.

Partner with a well-recognized not for profit charitable

organization, Lurana Shelter Society, that last year alone,

answered 2,624 calls to our confidential 24-hour crisis line

for a total of 64,112 minutes.

This memorable, annual Gala brings together 340 of our

city’s corporate, community, and philanthropic leaders to

celebrate their support of Lurana Shelter Society and to

empower individuals to take a stand against family violence.

Valuable brand visibility and exposure at a high profile event

through distinctive and engaging sponsorship recognition.

Because of the generous support of community partners

like you, last year’s event raised over $94,000 for domestic

violence education, innovative child care as well as

psychological and nursing support.

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PRESENTING SPONSOR

OPPORTUNITY

LIGHTHOUSE SPONSOR

($15,000)

AS THE PRESENTING SPONSOR,

YOUR COMPANY WILL RECEIVE:

Industry exclusivity.

Two tables of 10 with exclusive seating.

Table card with company name.

Logo and company link on pre-event auction website.

Logo on Givergy handsets with dedicated.

screensaver space

Logo on podium.

Full page profile in gala event program.

Logo on event slide show.

Verbal recognition at the event.

Mention in “Keeping in Touch” newsletter.

At least 5 weekly mentions and website links on

social media one month leading up to the event.

Feature on Lurana Shelter Society’s website.

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SPONSORSHIP OPPORTUNITIES AND

THEIR EXCLUSIVE BENEFITS

VIDEO INCLUDING CUSTOM AUDIO BRAND

($10,000)

As the 2017 Avenue of Hope Gala video sponsor, this custom video

and audio brand will be the key marketing tool that will be utilized on

all traditional and social media platforms to activate your investment.

Your company logo and branding will be showcased in the opening

and closing slate of this video. We will also launch the full version of

this video including a live musical performance on February 25, 2017,

at Avenue of Hope Gala.

MAIN COURSE

($7,500)

Your company will receive premiere digital and on-stage branding

opportunities while the main course is being served and enjoyed

by guests.

GIVERGY

($7,500) SOLD

As this year’s Givergy Sponsor, your sponsorship will be activated

throughout this digital bidding platform including through the tablets at

each guest table, the online auction site, the plasma screens that will be

displayed throughout the ballroom and via social media.

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$5,000 LEVEL SPONSORSHIPS

ART INSTALLATIONS

Your sponsorship investment will be highlighted through an on-site

art showcase sharing the story of Lurana Shelter Society created by

event designer, I-D Bohemia.

TABLE CENTREPIECE SOLD

Be the focal point of each guest table and at the end of the evening,

continue your company’s brand awareness by being a takeaway

gift for a special guest.

ENTERTAINMENT

As our exclusive entertainment sponsor, your logo and brand will

be featured centre stage including verbal mentions throughout the

evening and social media inclusion from our musicians and artists.

WINE PAIRINGS

Digital branding and verbal recognition during presentation of wine

to guests.

SECOND COURSE, APPETIZER,

OR DESSERT (ONE EACH)

We will work with you and your company team to create a unique

activation opportunity during the serving of each of these dinner

courses.

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CONTACT

LURANA SHELTER SOCIETY

BOX 99540, CROMDALE PO

EDMONTON AB - T5B 0E1

TEL: 780 422-7263

FAX: 780 428-1966

FUNDDEVCOORDINATOR@LURANASHELTER.COM

LURANASHELTER.COM

#AVENUEOFHOPE

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