Proposal

On the morning of Monday January 2nd, 2017, I made a phone call to Sudesh Kannan, a.k.a. Dr. K, of Meditation
Magic. He requested a proposal for launching a NetClique Internet Entertainment event to market his upcoming
classes, seminars and workshops without resorting to the usual advertising suspects like Facebook and Google.
That phone call set into motion a week-long experience. We got to know Sudesh and Meditation Magic’s goals,
values and dreams. We were introduced to Tribalance, a yoga and fitness studio in Schaumburg, IL. We had
interactions with Meditation Magic clients and associates and learned about the impact Dr. K is making in the
lives of the people he connects with everyday. We explored the sights, sounds, smells, tastes and sensations of
the Meditation Magic experience.
As a meditation and mindfulness coach, Sudesh connects intimately with his clients by sharing meaningful,
valuable experiences and insights during his sessions. He creates a tranquil, peaceful and open environment that
builds strength, compassion and loving kindness amongst his students. He is seeking to create the same types of
memorable, interactive, enlightening experiences that connect with his current and future clients Online. This
is where we come in.
At NetClique, we believe in responding to big dreams, sharing
experiences and connecting the world through creativity. For
Dr. K, we can do that by translating our real world Meditation
Magic experience into an Interactive Online experience he can
share with potential and existing clients.
The following proposal will provide an overview of our vision
for an entertaining Internet event that brings together many
of the elements we encountered during our Meditation Magic
experience. It is designed to spread awareness, promote
products and services and leverage Meditation Magic’s real
world networks to grow its customer base by offering people a
valuable, engaging experience Online.
RESPONDING TO
BIG DREAMS
The marketing goals for our Meditation Magic event are:
• Increase brand awareness at the local level
• Grow attendance at classes, seminars and retreats
• Position the brand for national exposure
• Expand market reach to include teenagers
We will achieve our goals by combining real world marketing strategies
and adapting them to the web environment:
• Relationship Marketing
• Affiliate Marketing
• Event Marketing
• Promotional Marketing
Relationship Marketing
Affiliate Marketing
Introducing a real connection
between the online World and the offline World
Event Marketing
Promotional Marketing