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This book tells the history of one of America s most popular soft drinks, Mountain Dew. The 300 page book brings you from the drink s earliest beginnings in 1946 all the way through to today s newer drinks like Mountain Dew LiveWire and Code Red. Learn about the Hatfield/McCoy feud that has been brewing for years over the bragging rights to Mountain Dew. This book gives you detailed information on who invented Mountain Dew, when they did it, and the progress of the drink through the years. We start you in Johnson City, TN where you meet Charlie Gordon, Jim Archer and Bill Kilber of "Charlie, Jim and Bill" fame. Did you know that Mountain Dew started out tasting like 7Up until Bill Bridgforth changed the taste to the flavor we know today? From Tennessee we head to Marion, VA to meet Billy Jones and learn about the Tip Corporation. Then on to Lumberton, NC where you meet the massive Minges clan that still controls Pepsi in North Carolina. And then back to Knoxville on a hillbilly roller coaster ride of who did what and when. Learn about the arm wrestling match (literally) with Pepsi Corporate for fifteen million dollars to win the rights to Mountain Dew. Learn why 900 bottles have different names and how Willy the Hillbilly got his name AND you will even get to meet the real live Willy. This book and historic pictures will definately tickle yore innards!
Between 1730 and 1750, Domingos Alvares traversed the colonial Atlantic world like few Africans of his time--from Africa to South America to Europe. By tracing the steps of this powerful African healer and vodun priest, James Sweet finds dramatic means for unfolding a history of the eighteenth-century Atlantic world in which healing, religion, kinship, and political subversion were intimately connected. Alvares treated many people across the Atlantic, yet healing was rarely a simple matter of remedying illness and disease. Through the language of health and healing, Alvares also addressed the profound alienation of warfare, capitalism, and the African slave trade. As a result, he and other African healers frequently ran afoul of imperial power brokers. Nevertheless, even the powerful suffered isolation in the Atlantic world and often turned to African healers for answers. In this way, healers simultaneously became fierce critics of Atlantic imperialism and expert translators of it, adapting their therapeutic strategies in order to secure social relevance and even power. By tracing Alvares frequent uprooting and border crossing, Sweet illuminates how African healing practices evolved in the diaspora, contesting the social and political hierarchies of imperialism while also making profound impacts on the intellectual discourse of the "modern" Atlantic world. |By tracing the steps of Domingos Alvares, a powerful African healer and vodun priest, James Sweet finds dramatic means for unfolding a history of the eighteenth-century Atlantic world in which healing, religion, kinship, and political subversion were intimately connected.
The Psychology of Spas and Wellbeing is the culmination of years of research in psychology, positive psychology, and the science of holistic wellbeing. The spa industry markets itself as offering holistic wellness through a variety of services intended to enhance wellbeing across body, mind and spirit. This book explores the science behind the claims of the spa industry and looks for possible applications to enhance the impact of a spa as a center for holistic healing. This book is intended for: Spa and holistic healing professionals who want to use the latest science to deepen their impact on human wellbeing. Healthcare professionals who want to learn more about a holistic approach to wellness. Anyone interested in a comprehensive review of the scientific literature on holistic wellness. In this book, readers will learn: The history, philosophy and culture of the world of spas and its role in modern society How to approach human wellbeing holistically, considering body, mind and spirit and the interactions between these domains The psychology of the spa experience and the links between psychological wellbeing and health The latest research from the field of positive psychology and how it can be applied in a spa or other center for health and wellness An overview of the research on stress and stress relief, the number one reason consumers visit spas The elements of a healthy "spa lifestyle" and the latest research on behavior modification and positive lifestyle change The spa industry has a rich history and culture of holistic healing, but lacks a foundation in science. Modern medicine and healthcare is informed by the science of recent decades but ignores the holistic nature of human wellbeing. This book explores the latest scientific research in wellbeing to assess the evidence of the spa industry s impact on health and to explore applications and interventions that could be used to create a new, more effective healing institution that combines the best of science