MOUSTAKAS_BRAND_SCENT_Nov_2017

Recommendations

Info

• Most buying decisions are based primarily on emotions, not logic – How does this product, brand or company make the customer feel – Features and price need to make sense, but this is secondary Appeal to the Heart, Not the Head • Examples: – Apple - “I feel like I am hip” – Walt Disney - “I feel like I am a good parent” – Budweiser - “I feel like I am manly, sexy and fun” – Nike – “I feel like a winner”
The Senses Are the Gateway to the Emotions The most basic human drives, food and sex, are multi-sensory experiences.
Page 1: How to Get Customers to Fall in Lov
Page 5 and 6: Connect with Scent • Scent is the
Page 7 and 8: Brand Personality Primary Character
Page 9 and 10: Brand Personality Combination of Bo
Page 11 and 12: Συνεργασίες Ποιοι
Page 13 and 14: Brand Scent Personality Apricot Gin
Page 15 and 16: Brand Scent Personality Melon Fresh
Page 17 and 18: Brand Scent Personality Strawberry
Page 19 and 20: Brand Scent Personality Pineapple G
Page 21 and 22: Brand Scent Personality Fun & Joy
Page 23 and 24: Brand Scent Personality Almond & Ch

MOUSTAKAS_BRAND_SCENT_Nov_2017

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?