OrganizationalPriorities_Infographic

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Priorities for societies

and associations |

What’s happening and where are things going?

Societies and associations play a vital role in generating and publishing research, working

with publishers to disseminate it to the widest audience.

But with changes across the research and publishing landscape and within broader society,

what matters to these membership organizations most? How will societies and associations

shape their services to cater for the future? Where do organizations need support?

Committed to serving the organizations we work with, Taylor & Francis undertook

research to gain insights into the current and perceived future priorities for societies and

associations. Here is what you told us:

Who we asked

51 in-depth telephone interviews were conducted with leaders and key decision-makers in

a wide range of membership organizations, providing rich information and helping to shape

survey questions. The data represented in the charts is based on the 228 responses from the

global online survey.

Female

GENDER

Male

COUNTRY

16.8%

OTHER

49%

48%

2.6%

GERMANY

39%

UK

7%

AUSTRALIA

32%

US

3%

2.6%

INDIA

Prefer not to say

SUBJECT

Social Sciences,

Humanities

& Arts

Science,

Engineering,

Technology & Maths

Medicine

& Health

61.5% 25.5%

13%

The key priorities

1

Retaining and growing

overall membership

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

84%

67%

64%

Growing membership

Growing younger audiences

Retaining members

84%

think growing

membership

is a key area

of priority

64%

Increasing international reach

Growing younger audiences

Increasing engagement with younger audiences

is seen as the best opportunity to help achieve

overall membership growth in the coming 5-10

years. Developing a stronger online presence is

often perceived as key to this ability.

Respondents suggested several ways in which they

were currently attempting to reach younger or

early career audiences including:

Discounted student/youth membership fees

Moving journals to more relaxed formats

Increasing “casual” online publications

such as blogs

Youth competitions with prizes such as the

opportunity to present at conferences

Increasing international reach

Aside from the key aim of increasing their overall

membership numbers, societies and associations

also identified a range of activities for targeting

international audiences, such as:

Encouraging submissions from authors in other

regions/countries, particularly non-Western

countries or those with little previous research

in the discipline, to gain a joined-up perspective

Rotating conferences/networking events across

target countries/regions

63%

2 the research discipline

Raising the profile of

think that raising

the profile of their

discipline among the

general public

is a priority

70%

60%

50%

40%

30%

20%

64%

62%

60%

70% 36% 56%

36%

56%

53%

66%

56%

10%

0%

Social Sciences, Humanities & Arts

Science, Engineering, Technology & Maths

Medicine & Health

Raising the

profile with the

general public

Raising the

profile in

the research

community

Raising the

profile among

policy makers

3

Understanding members’

needs and priorities

According to our respondents, a sense

of community is seen as a key priority

for members.

80%

70%

60%

50%

40%

74%

59%

A sense of community

Keeping up-to-date with the field

Discount/free access to the print journal

30%

20%

34% 33%

28%

25%

Discount/access to the online journal

Discount/access to a conference/event

10%

Professional development/continuing education

0%

Additional priorities

Increasing online/social media presence

50%

49%

Becoming a leading organization for the

subject area across the world

Becoming a leading organization in the

subject area within a country/region

Outreach to developing and emerging

countries

Succession planning

40%

30%

20%

46%

39%

37% 36%

35%

32%

23%

Breaking even

Making financial profit

10%

Exploring open access

0%

More to follow

This is just the start: we’ll be using these findings and ongoing

conversations to inform how we’ll develop services for the future.

Join our Publishing Partnership Program to stay tuned:

taylorandfrancis.com/partnership/societies/

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