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8 months ago

beautyturkeynisan18

74 Beauty Güzellik

74 Beauty Güzellik Özer Susesi: ‘We never compromised on our quality’ PEREJA İleri Kimya Sanayi is one of the oldest company established in Ottoman times and survive until today. Our plaque which is awarded by the Chamber of Industry to the oldest and white shoe firms of Turkey is also in our archives which may constitute evidence to this situation Would you tell the adventure of PEREJA extending from Ottoman times to present? Özer Susesi; PEREJA İleri Kimya Sanayi is one of the oldest company established in Ottoman times and survive until today. Our plaque which is awarded by the Chamber of Industry to the oldest and white shoe firms of Turkey is also in our archives which may constitute evidence to this situation. Recently, with the participation of the third generation individuals in our company, PEREJA has become even more innovative in the cosmetics group. According to researches, we dominate currently over 80% of the Turkish market in the production of reed diffuser home fragrance. With its different products, PEREJA is located on

Güzellik Beauty 75 the shelves of many national and international corporate structure chain stores such as BİM, ŞOK, A101, Migros. Besides, we are in solution partnership with the precious leading domestic home textile companies such as LCW, English Home, Taç Linens and Chakra by conducting joint studies. Cosmetic products you see on the shelves of these stores are produced by PEREJA. What is the position of PEREJA in exports? How many countries are you exporting your products to? Özer Susesi; We export to 80 countries, 50% of which are in Europe. We also produce products with private label brands for chain stores in different countries of Europe such as Holland, England, Germany. In recent years, we have also introduced our solid soap production lines and became extremely challenging in fragrant soap. We offer innovative works and fragrances to our customers’ taste and service, taking into account both the conditions of the day and the trends in both export and interior markets. Apart from that, we focus on our scented candle productions as PEREJA on the shelves of companies especially such as LC Waikiki, Lcw Home, Linens and English Home. In addition, we take place as both visitors and exhibitors at the biggest exhibitions of the world and closely follow the global trends. How PEREJA’s physical position is shaped in employment and production? Özer Susesi; As production, we continue to grow by adding new buildings, especially in the last 3-4 years, in our factories, bringing new machinery trails. We also attach great importance to new R & D investments in terms of employment as PEREJA. We are adding experienced and well-educated employees to our structure. On fragrance; my nephew Ms. Berrak, who became perfumer by taking fragrance expertise training in France for 3 years from the pioneers of the most prestigious and most known perfume in the world, put her signature to the beautiful fragrances by making comprehensive and effective R & D studies. Tolga Ataş joined us as the marketing manager in order to bring our marketing department to a stronger position with our constantly renewing and developing product ranges. This year, our target is to make our brand much more popular with various innovative products. As we have break grounds with our brand PEREJ, we also take justified pried of being the first liquid soap of Turkey with our brand SANDY. According to reports taken as a result of market researches made last year by Ipsos throughout Turkey on the brand recognition of new generation, we saw that PEREJ perception is fabulously good for new generation. In this direction, with innovative works for the PEREJA brand, which has been on for centuries, such as re-branding, design, graphics and new product ranges that we have launched under the leadership of Mr. Tolga Bey, there will be big surprises in 2018 for the sector.