beautyturkeynisan18

Güzellik
Beauty
79
studies in this area are developing
day by day. In Halal Cosmetics
products, we aim to increase our
market share in Muslim countries
in the Middle East. We also produce
100% halal perfumes with no alcohol
in it. I would also like to point out
that we are currently working with
Turkish Airlines on this issue.
Ms. Berrak, you have studied on
fragrances in France, would you tell
us about the effects of good or bad
fragrance on people?
Berrak Susesi: Design, packaging,
appearance are very important
factors affecting the first sense of
the product. However, what ensures
its continuity is the odor, quality of
the contents, not being irritating, its
naturalness, in short, its effect on the
human being.
As PEREJA, we also have a very
important infrastructure in essence
R&D studies. The only sense that
the brain does not close even when
sleeping is the sense of smell.
Having a pleasant smell always has
a good effect on your brain. Since
the sense of smell is located at a
point very close to the memory, the
brain will not forget the smell. The
smell is a very important bridge with
our past and our connection with
people. Even a newborn baby who
knows nothing about the world can
recognize its mother from her smell.
the fragrance of the family elders or
those of your loved ones will take you
to moments with that person and you
will live that moment again even if
you have lost them a long time ago.
An item can remind you of your
memories with the person for
many years ago. Close the lights in
a room, you cannot either see the
color or the package of the product
but, if the smell is special to you,
you will not forget it even without
seeing it. Thanks to the perfumery
training I have taken in France, we
pay attention to develop products by
taking into account this emotional
effect in our own products and in
our productions for our solution
partners.
What are the certifications you own?
Berrak Susesi: We have all the
certifications required in our
country and in the countries we
export. We are also working as
solution partners with companies
we export. We provide all the
necessary support from the
customer receipt of the product to its
documentation, from the provision
of responsible technicians to the
stage of submission. We test all of
our production items in details such
as packaging, glass bottles, reeds
and caps. A product needs to pass
through hundreds of tests to get
approval. The first incoming party is
waiting in the quarantine and then it
is put to the test. If a healthy result is
obtained from the tests, it is involved
in the production.
Our company policy: Human health
Berrak Susesi: When we receive a
material from within or outside the
country, we request the sample by
stating our standards and criteria,
and we check the conformity by
passing the samples through our
own tests. Especially in recent
years, due to the increased interest
in natural products, our products
with natural ingredients containing
no sulphate and paraben are very
popular. Thanks to our consumers
being informed about this issue
and being more careful in product
selection, our products in this
structure are getting more and more
attention every passing day. We
always put human health at the top
of our company policy, and this will
always be like that.
Özer Susesi: Although we produce
cosmetics, we follow a strict policy
in packing as if it is food product.
In fact, all cosmetic products need
attention. It is very important to
choose reliable companies and
brands. This is applicable for all
cosmetic products we use.
As far as we can see, you are very
careful about alcohol and chemicals,
but there are companies that do not
pay attention to this issue. Why?
Özer Susesi:. The cheap products
are manufactured by using heavy
metals such as lead and cadmium,
and packaging which include
formaldehyde, and most importantly
using ethyl alcohol thereby reducing
the cost by half, and place on sleves.
First of all, there is a competition,
which is the first reason. Companies
that want to sell their products in
discount stores, for example, want
to take place at a price below the
price of PEREJA. If you intend to
produce a product below the price
given by a reliable company, you
should to make serious sacrifices
in terms of quality. Since you will
sell the product cheaper, you will
purchase cheaper raw materials.
In the products supplied for cheap,
products are produced to half cost by
using heavy metals such as lead and
cadmium, formaldehyde-containing
packages and most importantly
petroleum-derived ethyl alcohol, and
they find places on the shelves and
they are playing with human health.
I’m not rich enough to use cheap
goods!
Özer Susesi: We analyze graphically
the analysis of PEREJA products’
shelf life, in which day the products
will give the best odor performance,
and in what kind of environment
the product should be used.
Consequently, we are presenting
our consumers the products that we
are sure about their performance.
Customers in fact sometimes do not
supply a product that they taught to
buy cheap. There is a saying, “I am
not rich enough to use cheap goods”,
it is true. Because cheap products
can be costly in terms of both health
and home economics. Because a
product taken at a market price is
long-lasting while the product taken
cheaply is consumed in a short time.
At the end of the day, more than one
cheaper product purchased for use
during the durability period of the
quality product is overpaid in the
total quality product.