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konfeksiyon teknik nisan 18


92 ENGLISH KONFEKSİYON TEKNİK NİSAN | APRIL | 2018 The eleventh season of Mercedes-Benz Fashion Week Istanbul has ended The eleventh season of Mercedes-Benz Fashion Week Istanbul, Turkey’s most prominent fashion event, took place on March 26-30, 2018 at Zorlu Performance Arts Center (PSM). Each season, Mercedes-Benz Türk selects one designer to support and presents their show. This season, Mercedes-Benz Türk supported the young and talented designer Şansım Adalı and her critically acclaimed brand Sudi Etuz with the “Mercedes-Benz presents Sudi Etuz” runway show of her Fall/Winter 2018 collection. Mercedes- Benz Fashion Week Istanbul also hosted an international designer this season. As part of the “Mercedes-Benz International Designer Exchange Program”, last season DB Berdan’s Spring/Summer 2018 collection was presented at Mercedes-Benz Fashion Week Tbilisi. In the second phase of this exchange, this season Georgian fashion brand Atelier Kikala presented its Fall/Winter 2018 collection on the MBFWI runway. Mercedes-Benz Türk, as the title sponsor of Mercedes-Benz Fashion Week Istanbul, Turkey’s most prominent fashion event, since its first season created an exclusive collection book offering a look into some of the most

93 ENGLISH KONFEKSİYON TEKNİK NİSAN | APRIL | 2018 out the photos they posted in their social media accounts with the #mbfwi hashtag and immortalize their fashion week moments. Şükrü Bekdikhan, Executive Board Member, Mercedes-Benz Türk Passenger Cars, expressed his thoughts about the eleventh season, “Mercedes- Benz Fashion Week Istanbul” left behind its eleventh season with great success. We have been proudly sponsoring Turkey’s most important international fashion event for eleven consecutive seasons and we are very pleased with the interest that particularly the international media and buyers showed this season. Presenting the collection book titled ‘Story of X Seasons’ as a precious gift to the Turkish fashion history, which so far has not been archived in detail, by compiling unforgettable moments from the ten seasons we left behind has been a very meaningful project for us at Mercedes-Benz Türk. The ‘Mercedes-Benz presents’ project we organize every season included two runway shows in this edition as we also presented an international designer. We continue to support different players of the industry each season and offer an integrated platform that provides promotion and communication, as well as sales opportunities for brands and designers.” unforgettable moments of the past ten seasons. Mercedes-Benz Türk has been taking confident steps in line with its objective of positioning Istanbul as an alternative fashion capital since the first season of its title sponsorship in March 2013. With the collection book titled “Story of X Seasons”, Mercedes-Benz Türk presented an unprecedented gift to the collective memory of the industry by compiling the last five years of the Turkish fashion history, which so far has not been archived in detail. The “Story of X Seasons” collection book was promoted in a specially created corner of Mercedes-Benz Lounge for guests to explore. Mercedes-Benz Fashion Week Istanbul transfer vehicles – 20 Mercedes-Benz C-Class passenger cars - were on the streets of Istanbul throughout the week to facilitate the guests’ arrival at the venue. The vehicles traveled thousands of miles on the streets of İstanbul to take more than 100 VIP guests of MBFWI to runway shows and presentations in comfort. Mercedes-Benz Lounge, the popular meeting point of Mercedes-Benz Fashion Week Istanbul, hosted over 5,000 guests throughout the week. While guests found the opportunity to take a break and enjoy the offerings by Mercedes- Benz in between runway shows and presentations, Mercedes-Benz Lounge also featured a giant screen that took viewers on a nostalgic journey with videos of previous seasons all week long. The photo printer at the entrance of Mercedes-Benz Lounge area allowed the guests to instantly print

Hotel Restaurant Magazine October 2018