rosewater ranch

Program Plan
Elizabeth Peterson
Comprehensive Program Plan
The Wedding of Sheri Wilson and Jonathan Hope
Agency Mission and Programming Strategy
The mission of Rosewater Ranch is to provide outstanding and memorable experiences
in the area of hospitality and events to our clients. In this particular case, we will strive to
exceed the vision and expectations for the upcoming wedding of Ms. Wilson and Mr.
Hope in order to create memories to last a lifetime.
Need for the Program
Ms. Wilson and Mr. Hope wish to host their family and friends at a beautiful ceremony
and celebration of their marriage. The couple would like to hold their wedding in a
stunning outdoor setting and incorporate their love of nature with a traditional Christian
ceremony.
Terminal Performance Outcomes
The outcome of the event is intended to celebrate the couple is a way that is pleasing
to them and their parents as well as to provide an evening of fun and camaraderie for
their wedding guests. The setting, decorations, food, and musical entertainment will all
determine the overall success of the event.
Strategic Planning/ Design Goals
Upon discussing the wedding plans with the bride and groom, it was determined that
they would like a very natural and organic feel for the wedding with a slight Texas flare
for the theme while utilizing the colors of the Texas landscape during wildflower season.
It is critical that we at Rosewater Ranch understand exactly what the client is looking for
in regard to the event. We intend to do the following when discussing the design of the
event:
1. Work with the client to stay within their budget while still providing a unique and
memorable wedding just for them.
2. Introduce creative ideas to the client which they may not have considered
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