Baby Kid Store Şubat 2019

Baby - Kid Materials Journal - February - 2019 www.baby-kidstore.com
We are on route
to the heart of
the sector for you
Italy
France
Poland
Russia
www. danisantekstil.com
www. babyneo.com.tr
www. babytime.com.tr
www. bebeceyizsarayi.com
www. bebedor.com
www. bestkidsclub.com
www. biyoteks.com.tr
www. bluaberrykids.com.tr
blueberrykids.com.tr
www. boinc.com.tr
www. breeze.com.tr
www.babydola.com
www. cantoybebe.com
www. gulecyuzsocks.com
www. donella.com.tr
www. firststep.com.tr
www. elsima.com
www. funnybaby.com.tr
www. granzmoda.com
www. laricekids.com
www. linexpo.net
www. luggibaby.com
www. monitakids.com.tr
www. nktekstil.com
www.oztasunderwear.com
www. oztasshop.com
www. papulin.com
www. pembekelebeks.com
www. rolypoly.com.tr
www. visnebebe.com
www. zeyland.com.tr

Tevfik Bey Mh.Çınaryolu Keskin Sk. N:7 Sefaköy / İST
info@lariceclub.com +90(212) 599 86 56 /+90(533) 472 54 42
+90 533 472 54 42 laricekids lariceclub

Tulay Textile, founded in 1987, is primarily operating in women’s, men’s and children’s underwear and sleepwear
sectors. Tülay İç Giyim and Devino are leading export brands, which play an important part in overseas exports, and important
values for the Turkish Textile Industry.
Today, we-Larice Club Larice Kids, as a third generation, are pleased to present our new products. We are all dedicated to bringing
you the strong and assertive production infrastructure in the area of children’s pajamas, underwear and home wear-pajamas.
We are managed by dedicated professionals having rich industrial experience with a passion for innovation and excellence. We
are equipped with the young and dynamic staff to be a world-wide brand. While we are preparing Larice Club and Larice Kids
branded products, we always ask ourselves one question: How to make childrens happy? Our source of inspiration is the smile
on children’s face. We, as Larice Kids, believe that if children are happy, then the worlds is happy, too. And we also know that the
things we are designing today are the best investment value for our future children. Here we are... We are all childishly excited to
begin our work together.
Детский мир с Larice, становится цветнее.
В этом году внутреняя энергия детей, встречается c дизайном. Фирма Larice, впервые со своей коллекцией Весна-Лето,
ожидает выставку CBME “Мама”и”Малыш”. Коллекцию этого года, украшает незаменимая для Larice веселая и живая тема.
С проектом развлечения и поднятия настроения детям, отправляемся в путь. В этом процессе, душевной и денамичной
одеждой, хотим открыть мерцающий мир в глазах детей. B коллекции приятный дизайн смешивается с живыми цветами.
В этом, году внемание привлекают мальчиковые и девочковые наборы, даполняющие друг друга. Оригинальные узоры
одежды - самое красивое отражение веселого детского мира. На одежде, для девочек элегантные штрихи совмещаются
с гармоничными цветами. Узоры цветов, в этом году занимают не последнее место. У мальчиков , Larice настаивает
на динамичные полосы и живые цвета. Используемые в расцветке нейтральные тона, придают особый вид. Дизайн,
привлекает внимание подборкой гармоничных цветов. Иногда контрастами, а иногда переходящими тонами. Larice, в
новой коллекции предстанет перед нами в новом виде. В сфере создания узоров на уровне марки и на модельной основе
идет в тему. В этом году, мы увидим и комбинированные модели используемые в группе с отдельными изделиями. Во
время создания этих комбинаций,следовали тематическим путем. И в следствии этого, появились изделия имеющие
целостность и историю от узоров до полос и цветов. Будьте готовы раскрасить лето с Larice!
Основанная в 1987 году под названием Tülay Tekstil, наша фирма начала набирать активные обороты, опираясь в
большинстве на производство мужского, женского и детского нижнего белья, а также пижам для детей и взрослых.
Заработав особое место на экспорте товара заграницу, наши марки Tülay Tekstil и Devino с особой значимостью
продолжают своё развитие на текстильном рынке Турции.
На сегодняшний день мы с радостью представляем вашему вниманию новое, уже третье поколение нашей организации
под именами Larice Club-Larice Kids. Под маркой Larice Kids, на основании сильного и конкурентоспособного
производства, наша фирма дает высококачественное обслуживание в области нижнего белья, пижам и домашней
одежды для детей. Имея за спиной многолетний опыт и не теряя в себе стремление к усовершенствованию, вместе с
молодым и энергичным коллективом мы ставим перед собой цель достижения успеха мирового значения. В каждой
разработке марок Larice Kids и Larice Club мы задаемся вопросом, как благодаря нашей продукции мы можем подарить
детям радость. Прекрасные улыбки на лицах детей- это наш самый главный источник вдохновения для создания новых
коллекций. Для нас, сотрудников Л Larice Kids , счастье ребенка означает счастливое будущее для всего мира, на что и
направлены все наши усилия. Мы знаем, что то, что мы сегодня посеем , то и будем пожинать в будущем для наших детей.
1
Ocak / Şubat 2019

about us
Best Kids, which in its branding period
positioned itself as “Turkey’s pioneering
brand in child fashion”,
follows world trends, and its young and dynamic team
prepares classic and unusual designs with the chic and
comfortable suited for modern life.Best Kids produces
the modern style of classic and casual children’s wear
by combining attention to detail with quality fabrics
and today presents its collections designed according
to various customer demands to its clients through its
selling points abroad and all over Turkey. Our company,
following technological innovations in our sector closely
and regarding investments in training as the most
important investments, continues on its way by acting
on this understanding with a management policy that
always maintains top quality standards.
Best Kıds была основана в 1973 году.
Best Kıds, которая в процессе своего
становления упрочилась как «передовая
марка детской моды в турции»,
Трендами вместе с молодой и динамичной командой
создаёт классические и экстраординарные дизайны с
роскошью и удобством, соответствующими современной
жизни. Best kıds, иллюстрирующая современный стиль
ежедневной детской одежды объединяя специфические
особенности сектора детской одежды с качественными
тканями, на сегодняшний день предлагает потребителям
коллекции, созданные в соответствии с разными запросами
клиентов, посредством торговых точек,распространённых
по всей территории турции и за рубежом.
Наша фирма вблизи прослеживает за технологическими
новшествами в секторе и самым важным
капиталовложением считает инвестиции в образование
человека. Действуя именно по этому принципу, наша фирма
старается придерживаться самых высоких стандартов
качества.
2
Ocak / Şubat 2019

FACTORY
Merkez Mah. Fırın Sok.
No.67 34381 Bomonti-Şişli
İstanbul-Turkey
T. : +90 444 5 944
F. : +90 212 221 65 16
info@bestkidsclub.com
SHOWROOM
Meşrutiyet Mah. Şair Nigar
Sok. No.31-33 34363 Nişantaşı
İstanbul-Turkey
T. : +90 212 230 30 40
F. : +90 212 234 18 98
showroom@bestkidsclub.com
www.bestkidsclub.com
www.e-bestkids.com
Bestkidsclubcom Bestkidsclub Bestkidsclubtr Bestkids1974 +90 532 172 32 05

about us
Elsima Türkiye’nin modern çocuk
pijama ve eşofmanları üreten bir
tekstil markasıdır. Elsima 1 ve 18
yas arası pijama ve eşofmanlar
üretmektedir. İlkbahar - Yaz
ve Sonbahar - Kış olmak üzere
4 mevsim yeni koleksiyonlar
tasarlamaktadır. Şirket 1995 yılında
kurulmuştur. Özgün tasarım,
kaliteli ürünler, en iyi fiyat ve çocuk
sağlığı firmanın temel vizyonudur.
Günümüzde Elsima ürünlerini 63
ülkeye ihraç etmektedir. Şirketin
hedefi dünyanın en çok tanınan
çocuk markalarından biri olmaktır.
Elsima is a textile brand which
produces modern child’s pyjamas
and sweatsuits in Turkey. Elsima
produces pyjamas and sweatsuits
between 1 and 18 ages. The
company creates new collections
as Spring-Summer and Autumn-
Winter in 4 seasons. The company
was founded in 1995. Unique
design , quality products , best
price and health of children are
vision of Elsima. Today, Elsima
exports its products 63 countries.
The company aims to be one of
the well-known kids brand in the
World.
Elsima это турецкая
текстильная компания,
которая выпускает модную
спортивную одежду и пижамы
для детей. Elsima производит
спортивную одежду и пижамы
для детей возрастом от 1 до
18 лет. Нами разрабатываются
новые коллекции для 4
сезонов, включая сезоны
весна-лето и очень-зима.
Фирма была создана в 1995
году. Оригинальный дизайн,
качественные товары, самые
лучшие цены и здоровье
детей лежат в основе нашего
видения. На сегодня компания
Elsima экспортирует свою
продукцию в 63 страны. Цель
компании - стать одним из
самых узнаваемых детских
брендов в мире.
4
Ocak / Şubat 2019

Letter
From
The Editor
New year, a new
adventure!
We’ve made an impressive entrance to 2019 with a full and vibrant issues.
Rather than stopping production and working in the times when the
economy is troubled, we believe that working harder will bring good days.
It is possible to see Baby & Kid Store wherever the industry exists. We
have our booths at important fairs where many national and international
visitors will take part.
On 17-19 January, we will take the place of the sector in Pitti Imagine
Bimbo, Italy. We will also be in Playtime Paris fair 26-28 January in France
and Kid’s Time on 20-22 February in Poland and CJF fair, 25-28 February in
Russia.
Berfin Üzüm
We hope that the new markets we are researching to reach you further
will be at your best. Wishing a very Happy New Year to the everyone with
successful fairs, full of export and a year in which Turkey market takes
more place in the world.
Publisher: H. Ferruh Işık
on behalf of İSTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Tic. Ltd. Şti.
General Manager
Mehmet Söztutan
mehmet.soztutan@img.com.tr
Coordinator
Mehtap Akyel
mehtap.akyel@img.com.tr
Design & Graphics
Mine Algül
mine.algul@img.com.tr
Corporate Communication Executive
Ebru Pekel
ebru.pekel@img.com.tr
Head Office
İSTMAG Magazin Gazetecilik Yayıncılık
İç ve Dış Tic. Ltd. Şti. Evren Mah.
Bahar Cad. Polat İş Merkezi
B Blok No:3 Kat: 3Güneşli
Bağcılar - İstanbul / Turkey
Tel: +90 212 604 51 00
Faks: +90 212 604 51 35
Editor
Berfin Üzüm
berfin.uzum@img.com.tr
Foreign Relations
İsmail Çakır
ismail.cakir@img.com.tr
Responsible Editor
Cüneyt Aktürk
cuneyt.akturk@img.com.tr
Chief Accountant
Zekai Turasan
zturasan@img.com.tr
Subscription
İsmail Özçelik
ismail.ozcelik@img.com.tr
Finance Manager
Mustafa Aktas
mustafa.aktas@img.com.tr
Printed By
İHLAS GAZETECİLİK A.Ş.
Merkez Mahallesi 29 Ekim Caddesi İhlas Plaza No:11 A/41 Yenibosna–Bahçelievler/ İSTANBUL
Tel: 0212 454 30 00
www.ihlasmatbaacilik.com

OVERVIEW
We have
two news
for you…
I am smiling at you with the very first lines of the
new year and informing you that I have two news
for you: one is good and the other one is better…
The good news is that our internationality
identity gains more momentum. We are adding
China to our list of countries that we carried the
flag of the sector such as Germany, France, Italy,
Poland, Russia and Ukraine thereby reinforcing
the international identity of Baby & Kid Store.
Mehtap Akyel,
Coordinator
The better news is that Baby & Kid Store becomes
a monthly publication as of January 2019. We
will enjoy the pride and honor of being with you
every month. Since some issues will completely
be foreign market-oriented, they will be mostly
in English while some other will be mostl Turkish
since they will be focused more on domestic
market.
I wish all your dreams come true in 2019 and
hoping to give you better news.

about us
Blueberry Kids şirketinin ana misyonu
bebeğin hem sağlığını hem de esenliğini
korumaktır.
“Blueberry Kids” firması, büyük enerji barındıran ve yaratıcılığa
ilham veren şehirler güzeli İstanbul’un merkezinde
bulunan, hızla gelişen, genç ve dinamik bir şirkettir.
Şirketin personel kadrosu tam bir takım olup enerjik ve
deneyimli uzmanlardan oluşmaktadır: bünyemizde satış
ve yönetim kadroları haricinde tasarımcı arkadaşlar,
kumaş teknologları, dikim ustaları çalışmaktadır. Bizler
“Blueberry Kids” şirketimiz bünyesinde, sıfır ile üç yaş
arasındaki bebekler için giyim tasarımı yapıyor, koleksiyonlar
oluşturuyor, akabinde özenle dikim yapıp müşterilere
sunmuş bulunuyoruz. “Blueberry Kids” ürünleri,
dikkatle gerçekleştirilen ve üretim sürecinde somutlaşan
zengin hayal gücü ve ilhamın kaliteyle birleşmesinin
meyvesidir. Elimizde yenidoğanlar için setlerin, farklı sezonlara
uygun çeşitli bebek kıyafetlerinin, takımların çok
büyük bir seçim yelpazemiz var.
Welcome to Blueberry Kids Family!
Blueberry Kids is a baby wear brand, that lies in the heart
of the beautiful city Istanbul. In Blueberry Kids we’re
dedicated to giving the latest in baby wear fashion, with
a focus on three characteristics that matter the most:
quality, design, and customer service. In Blueberry Kids
every design has a story, every design is unique, every
design is approved by a team of parents just like you: mothers
and fathers who want nothing but the best for their
children.
Добро пожаловать в Blueberry Kids!
Основной миссией Blueberry Kids, является защита
здоровья и благополучие малыша. Blueberry Kids
это быстро растущая, молодая и динамичная
компания, расположенная в центре Стамбула,
города с огромной энергией которая вдохновляет
нас на новые творчества. Коллектив компании –
это сплоченная команда, состоящая из опытных
дизайнеров, менеджеров, мастерами по
шитью и командой по качеству контроля. В
компании Blueberry Kids мы разрабатываем
одежду для детей от рождения до трех
лет, создаем коллекции и предлагаем их
нашим клиентам. Продукция Blueberry
Kids является результатом тщательно
проработанного процесса, воплощённого
в реальность. Мы предоставляем большой
выбор комплектов для новорожденных,
детских костюмов, повседневной но
креативной одежды различных сезонов.
10
Ocak / Şubat 2019

Mehmet Nesih Özmen Mah. Fatih Cad. Limon Sk. No:11
Gümüş İş Merkezi Kat:5 Güngören / İSTANBUL
+90 212 556 56 50 / +90 541 603 71 51
ameen@blueberrykids.com.tr / hakan@blueberrykids.com.tr
/blueberrykids
/blueberrykids
/bk_blueberry_kids
www.blueberrykids.com.tr

about us
BİYO TEKSTİL
1990 yılında kurulan ve uzun yıllar Avrupa ve Amerika’ya
ihracat yapan firmamız 2005 yılında Biyokids ve
Biyoteks ismi ile kendi koleksiyonunu hazırladı. İnsan
sağlığına uygun, kanserojen madde içermeyen materyaller
ile her geçen gün daha kaliteli ürünler üretip Avrupa,
Asya ve Rusya coğrafyasına ihracat yapıyor, yurt içi ve
yurt dışında bayilikler de vererek çalışmalarımıza devam
ediyoruz...
BIYO TEXTILE
Founded in 1990 and exporting to Europe and America
for many years, our company prepared its collection in
2005 with the name of Biyokids and Biyoteks. We produce
quality products which are suitable for human health
with materials that do not contain carcinogens and we
export to Europe, Asia and Russia, we continue our works
by giving distributorship in domestic and abroad ...
БИО ТЕКСТИЛЬ
Основанная в 1990 году и много лет экспортирующая
в Европу и Америку, наша компания подготовила
свою коллекцию в 2005 году под названием Biyokids
и Biyoteks. Мы производим качественные продукты,
подходящие для здоровья человека, из материалов,
не содержащих канцерогенов, и мы экспортируем
в Европу, Азию и Россию, продолжаем нашу работу,
предоставляя дистрибьюторские услуги в стране и
за рубежом ...
12
Ocak / Şubat 2019

Mustafa Nazik,
Chairman of All
Underwear Industrialists
Association (TIGSAD)
hosted Baby & Kid
Store magazine in its new
office in Aşırefendi Cad.
İmar Han. Welcoming us,
he informs us about 3 rd
Linexpo Istanbul Lingerie
& Hosiery Fair, 06-09
February, 2019.
fair
Victoria Secret will dazzle in
LINEXPO 2019 fair
Mustafa Nazik, Chairman of All Underwear
Industrialists Association,
said, “As Linexpo Istanbul Lingerie
& Hosiery Fair, we are preparing to open our
doors on 6th of February, with more than 150
exhibitors, all of which are domestic producers.
Fair will mostly host visitors from Arab
and North African countries, especially Balkans,
Russia and the Turkic Republics. We are
the country that dominates the production
of textile and leader in this field in the world
after China. Turkey noted significant momentum
over the years on this issue. However, the
production quality of the fabric variety increased.
The textile sector follows fashion. In
this process, as TIGSAD, our association has
pioneered the development of the sector and
managed to raise awareness about the lingerie
sector. Manufacturing firms’ quality standards
in Turkey are in good levels. As a result,
we have a good profile on the world market in
the field of socks.
Roadshow to 80 countries
Stating that the satisfaction of the participants
and the visitors is equal for Linexpo, he said,
“Therefore, we allocate a serious budget for
the promotional activities of our fair. In return,
Linexpo family continues to increase the
number of exhibitors and visitors every year. I
want to declare that this year KOSGEB support
for our fair has started this year, which is
organized in cooperation with Socks Industrialists’
Association (ÇSD) and All Underwear
and Industrialists Association (TİGSAD). With
the support of Istanbul Ready-to-Wear and
Apparel Exporters’ Association (İHKİB) and
İstanbul Chamber of Commerce (İTO), we are
conducting International Competitiveness of
Turkish Shirt Sector (URGE) and in this context
we make a very strong roadshow to reach
more visitors. We have reached 80 different
countries with the contributions of the members
of the association. With these efforts, we
aim to fold the successful results we achieved
earlier this year.”
The Victoria Secret wind will
blow
With support from the Ministry of Economy,
Linexpo 2019 will host Victoria Secret model
as a campaign face. The third hall in the fair
will include design departments of universities
and foreign trade - cargo companies.
We are not considered as exporters
but our exports are very
high
Mustafa Nazik, Chairman, said, “The sector’s
only problem is not direct exports, we are not
considered as exporters because we do through
cargo companies but our exports are very
high. In this case, the numerical data is not
reflected in the line we should be. However,
we have considerable numbers and rates in
textile exports. We export high quantities of
products to our customers all over the world.
In addition, the lack of qualified personnel
in the apparel industry also is another problem,
the staff is not trained in this area.” He
added further that they are planning to have
young people for profession in this field and
that they are planning various studies to encourage
them and to train them in ready-made
clothing.
Genç Tigsad members are ready
for the future
Genç TIGSAD, (Young TIGSAD) which consists
of young people between the ages of 18-32,
has been in existence for 3 years. Young Tigsad
members constituting the face of social media,
are growing in the center of the work. For
this reason, we are in heart of Yesildirek to be
closer to our members again and we are open
to everyone and we are going to run our work
in this new office. For new year, he wishes all
of our country a year of production with a peaceful,
healthy and stable economy.
14
Ocak / Şubat 2019

interview
Boinc Tekstil aims to increase its exports
by expanding and opening up new
export markets in 2019
Reaping the benefit
of innovation, Boinc
Tekstil expands its
export volume by
entering to new country
markets in 2019.
Following fashion closely, Boinc
Tekstil uses technological developments
and vitality of fashion.
The brand that appeals to the 1-12
age group offers children both elegance
and comfort. Boinc offers competitive
price in order to be able to appeal to all
target groups.
North Africa after the Middle
East
Building a good brand recognition
in the European market, Boinc plans
to expand to North African countries
in 2019. As a result of the agreements
to be made with countries such
as Morocco, Algeria and Lebanon, both
the Boinc and the Turkish markets will
be more activated.
Being aware of the image brought
by the fairs and new customers to
be won, Boinc will exhibit its 2019
spring-summer collection in CBME
Turkey, Children Baby Maternity Expo,
JunioShow, Bursa, Baby – Kids Ready-to-wear
and Kids’ Necessities Fair
that will take place in January 2019.
Boinc goes beyond standard
Utilizing production with top quality
fabrics with the best machines, Boinc
attaches great importance to the products
that are designed by following the
world fashion closely, to make children
look stylish and to wear healthy clothes.
Offering more varieties and product
groups to its customers every year
compared to the previous year, Boinc
is ready for 2019 with its new models!
Declaring about their 2019 summer
collection, Yusuf of Boinc said, “This
summer, we have a unique product
group, which is made with unusual design
approach. In addition to our classic
products, we will present this product
group to the customers in the fairs in
2019.”
16
Ocak / Şubat 2019

about us
Ocak / Şubat 2019 17

interview
Donella’s new marketing strategy:
“Brand starts in retail with online sales”
Completing year 2018 with many great projects
and innovations, Donella expects to reap the fruits
of these activities year 2019 with new pajamas
collection, online retail sales from the internet and a
renewed showroom this year.
With the excitement of offering its
summer products with its pajamas
collection, Donella is inspired by
the vibrant spirit of the summer in
design alongside a suitable choice
in cotton fabric type. The brand, which
gives importance to the health of
children’s sensitive skins, keeps away
from the polyester fabric and turns
to the healthier cotton fabric. The
brand that will offer their products in
its new store of 900 m 2 area in Laleli,
Istanbul as from January, 2019 diversifies
its product range by raising the
success bar.
With online sales Donella
is now in retail!
Donella, popular with its product
range and style, is now showing its
orientation to the retail side after its
success in wholesale. Donella, which
set the new marketing strategy, started
selling online. We asked the new
project, Ali Kondu, Donella, “Donella
is also quite a popular brand for
moms. We stepped into a new project
with reference to this trust and brand
awareness. We established alsanalsa.
com, online shopping website. The
app of this system was also made. We
are in all channels to be easily accessible.
Donella, which draws attention with
its uncompromising brand identity
in quality, carries pajamas and underwear
collections to many points
of the world. Kondu said that quality
is one of the decisive factors at this
point.
18
Ocak / Şubat 2019

There’s Donella everywhere
in the heart of the trade!
Assessing the wholesale circulation
of the stores in Yesildirek and Laleli
in terms of customer circulation, Kondu
said, “We are at both locations where
the heartland of business. The store
in Eminönü Yeşildirek usually comes
from many Arab countries. The domestic
market also prefers the Yeşildirek
store. In our wholesale store in
Laleli, we welcome our customers in
Eastern Block countries.
Exhibiting in Children Baby Maternity
Industry Expo 2019 organized in January
and the Linexpo Lingerie - Hosiery
Fair 2019 to be held in February,
also CJF 2019 Fair in Moscow, Russia,
Jordanian fair which will take place
in March, Donella is preparing for
a busy exhibition tempo. Donella is
always proud of its overseas market
and is proud of being a brand that
exports to 80 countries. Kondu stated
that they are always in a way to offer
the better to the customers as they do
every year.
Ocak / Şubat 2019 19

about us
Lara Textile, formed in 1995 in Istanbul, Laleli, has
made an entrance to the underwear sector with the
brands DONELLA and DONI. Our company produces
female and girls’ wear with DONELLA brand and
male, boys’ wear with DONI brand. We export our
products to over 80 countries with countries like
Russia, Ukraine, Kirghizistan, Poland, Romania, Iran
leading on this list.
We hold standards like the quality and healthiness
of our products as our main goal, and we follow the
current fashion closely with our special models and
designs and we offer our clients the best of 0-15 years
old girls’ and boys’ underwear choices to their
liking.
Лара Текстиль, учреждённая в 1995 году в
Стамбульском районе Лалели, дебютировала в
секторе нижнего белья с торговыми марками DO-
NELLA и DONİ. С маркой DONELLA выпускается бельё
для женщин и девочек, с маркой DONİ – для мужчин
и мальчиков. Наша продукция в общей сложности
отправляется на эспорт в более чем 80 стран мира,
в том числе в Россию, Украину, Кыргызстан, Польшу,
Румынию, Иран. Мы предлагаем клиентам оценить
наши изделия, нижнее бельё для девочек и мальчиков
возрастной группы от 0 до 15 лет, с собственным
уникальным дизайном и моделями, с сохранением
на первом плане чувствительного отношения к
вопросу качества и здоровья, и следуя тенденциям
современной моды.
20
Ocak / Şubat 2019

fair
CJF 2019 Spring is ready to boom
CJF 2019 Spring 22st
International Exhibition
for Child and Junior
Fashion, Maternity Wear
to be held on February
25-28, 2019 in Expocentre
Fairgrounds, Moscow
Childrenswear has to be made
from natural fabrics of high quality,
be comfortable and smooth
to the touch. It is also very important
for it to be fashionable as children
start developing a sense of style since
their early years.
CJF – Child and Junior Fashion is an
international trade show which twice
a year brings together leading manufacturers
of kidswear. Visitors can see
new collections not only at stands of
CJF exhibitors but also at Children’s
Catwalk shows
The most important part of any
child’s outfit is their shoes. There
are no small details when it comes to
children’s footwear. It must be easy to
put on and take off, be comfortable,
durable, of high quality and attractive.
These shoes also need to provide
everything growing feet need.
CJF – Shoes at CJF – Child and Junior
Fashion reflects a recent consumer
trend which is buying children’s shoes
to match an outfit.
Accessories for children are very important
for young fashionistas. Children’s
fashion should not be dull and
boring. It must have bright colors and
fun images. Fashionable and stylish
clothes for children can’t be worn without
interesting accessories which
add joyfulness to day-to-day outfits.
Year after year CJF – Child and Junior
Fashion offers you the best collections
of children’s accessories.
Maternity fashion is in the focus of
many talented fashion designers. Clothes
for pregnant women must perform
two functions: be comfortable
and functional, and make future mothers
feel beautiful and attractive.
CJF – Child and Junior Fashion is a
showcase of the most important trends
of maternity clothes and pregnancy
wear. It is also a perfect platform
for looking for the best business solutions.
Designer baby clothes is a sign of the
times. Today, designers launch not
only adult collections but also make
fashionable clothes for young ones.
CJF – Child and Junior Fashion offers
buyers and independent retailers the
most interesting brands for young
fashionistas. CJF 2018. Autumn was
a great success. The feedback of exhibitors
and visitors showed their
interest in the exhibition. They were
pleasantly surprised with the quality
and design of the products showcased.
The participants, in their turn,
showed themselves to the best advantage.
CJF – Child and Junior Fashion
is the most effective trade show for
today.
Join us at the 22nd edition of the CJF
2019. Spring International Exhibition
that will run from February 25 through
28, 2019 at Expocentre Fairgrounds.
22
Ocak / Şubat 2019

about us
2014 yılında kurulan Monita Kids, çocuk abiye kıyafetleri
üretmektedir. Ortadoğu, Asya ve Rusya başta
olmak üzere Avrupa piyasasındaki trendleri takip
eden işgücünden hammadde üretimine, pazarlamasından
üretimin her aşamasına yerli sermayeli bir
firmadır.
Monita Kids markası müşteri odaklı, inovatif, sürekli
gelişen, çağın gerekliliklerini sadece takip etmekle
kalmayıp, bu gereklilikleri belirlemede de rol oynamaya
adaydır. Çocukların memnuniyetini ve beğenilerini
düşünen üretimler yapan Monita Kids, çocukların
hassasiyetlerine, sağlık değerlerine, fiziksel rahatlıklarına
önem vermektedir.
Monita: “Üretim sürecinin en başında tasarım aşamasındayken
kumaş ve aksesuar seçimlerimizi sağlık değerlerine
uygun yaparak başlamaktayız. Elbiselerimizin
fiziksel rahatlığı sağlayabilmesi, çocukların esnek
hareketlerini sağlayabilmeleri için manken provalarla
kontrolden geçirip fiziksel kalıplarına uygun formları
kullanmaya dikkat ediyoruz.
Küçükçekmece’deki fabrikamızda üretim gerçekleştiriyor,
Laleli ve Yeşildirek’teki mağazalarımız ile tüketiciyle
buluşuyoruz.”
Founded in 2014, Monita Kids produces children’s
evening dresses.
Following the trends in Middle East, Asia and Russia,
especially the European market from labor to production,
from raw materials to marketing, Monita Kids is
a company with domestic capital.
Monita Kids is customer-oriented, innovative, constantly
evolving, not only by following the requirements
of the era, but is also a candidate to play a role
in setting these requirements. Monita Kids, which makes
production that considers children’s satisfaction
and likes, gives importance to children’s sensitivities,
health values ​and physical comfort.
Monita: “While we are at the beginning of the production
process, we are starting to make our fabric and
accessory choices in accordance with health values.
We take care to ensure the physical comfort of our
clothes, to ensure the flexible movement of children
to check the manikin rehearsals and physical forms to
use the appropriate form.
We are producing in our factory in Kucukcekmece and
we are meeting the consumers with our stores in Laleli
and Yesildirek, Istanbul.”
24
Ocak / Şubat 2019

fair
With the new features
Pitti Immagine Bimbo is ready to boom
with 88th edition
Pitti Immagine Bimbo,
the international fashion
and lifestyle headquarter
exhibition for kids, is
steadily improving its
role as a platform for
the global launch of
projects related to the
world of research.
News, sections, numbers
Over 553 collections of which 360
from abroad (62% of the total). And
more: 6.870 buyers and a total of
10,000 visitors at the last winter edition.
These are the numbers of Pitti Bimbo: a
universe in continuous evolution, an observatory
that captures every change, an
essential appointment for buyers of large
department stores, boutiques, concept
stores, e-commerce sites, independent
stores and for all those who work with the
ever-widening and transversal planet of
kidswear collections.
Within an even more precise segmentation,
an extraordinary journey through: designers,
established brands, the contemporary
couture vocation of Apartment,
sustainability as the flag of EcoEthic, the
athletic-metropolitan but sophisticated
dimension of #ACTIVELAB, the mix of research
and experimentation of KidzFIZZ,
the incubator of emerging brands, but large
in content, of The Nest. And then the
dynamic cut of Sport Generation and the
urban soul of Superstreet, which interpret
free time with ever new impulses.
And even more important and extended
within the salon is the lifestyle & pop design
planet of Fancy Room, alongside the
Editorials that explore, each time in a different
way - objects, curiosities, accessories,
furnishings - trends that are complementary
to the wardrobe.
The extraordinary grant of mise and the
ice agency
This edition of Pitti Immagine Uomo benefits
from the extraordinary grant of
the Ministry for Economic Development
(MiSE - Ministero dello Sviluppo Economico)
and the Italian Trade Agency (Agenzia
ICE) as part of the 2018-2019 Special Plan
to support Made in Italy fairs. This grant
is dedicated to developing hospitality, media
relations and advertising activities.
The areas dedicated to RESEARCH in
childrenswear
APARTMENT, the luxury soul of
contemporary tailoring for kids
Apartment represents the space devoted
to contemporary luxury. At the Lyceum,
a unique section with a dedicated and
always high impact layout for presenting
particularly sophisticated clothing and
accessories collections aimed at the most
exclusive boutiques.
KidzFIZZ, the hall of creativity
Experimenting with shapes and materials
through a proposal open to the new, capable
of raising the bar of creativity: this
is the soul of KidzFIZZ, a concept lab by
Pitti Bimbo but also one of the most popular
sections on stage at the Padiglione
Medici.
Between sport inspiration and active
mood: #ACTIVELAB moves to the Archivi
The boundary between technical clothing
and leisurewear is becoming increasingly
blurred even in the world of childrenswear.
#ACTIVELAB is growing, the section
that finds the starting point of its research
among these borders and that starting
from this edition takes place in the spaces
of the Archivi, with a dedicated layout.
When small is beautiful: THE NEST new
home, the Archivi
Interesting and curious brands, selected
in collaboration with Little Pop Up Berlin
store / concept lab. Found with careful
and international research, they are emerging
realities, even if small, to which Pitti
Bimbo offers a special stage. Starting from
this edition, in fact, also The Nest will
be staged in a new location: the Archivi.
EcoEthic, flying green heart flag
EcoEthic interprets the trend of ethics
and sustainability, which has become
a cultural and substantial need. On the
ground floor of the Padiglione Centrale,
collections that pay careful attention
and respect for the environment and
environmental culture education DNA.
KID’S EVOLUTION: from the fashion of
the grown-ups to the Mini-me capsules
Kid’s Evolution is a project created by
Alessandro Enriquez exclusively for Pitti
Bimbo. A section dedicated to designers
who research the grownup apparel’s world
and create a child’s capsule with high
creative potential.
28
Ocak / Şubat 2019

88

interview
Öztaş offers faster delivery to consumers
Serving in the underwear and socks sector, Öztaş keeps
its presence in the sector by expanding its export network
in domestic and foreign markets.
Serving to the sector since 1958,
Öztaş reflects his experience gained
over the years to its working
style. The brand has been manufacturing
socks, clothes and pajamas
since its foundation. Reflecting the
difference in the sector with its quality
standards, wide collection and
fast shipping capability, Öztaş offers
innovative products by integrating technology
in production.
Every season, the company carries
out a systematic R & D study on its development
in its collection. The firm,
which keeps its export network wide,
exports to many European and American
countries. The company, which
gains a certain market in the country
with the brand Öztaş, also produces
for international brands abroad.
Öztaş Marketing Manager Ali Hadi
Öney said, “In the production stage,
we produce in accordance with the
rules of our quality control mechanism
with the lowest error rate, do
not threaten human health and provide
the highest satisfaction to the
consumer. By following the domestic
and international fairs, we are developing
ourselves by taking part in R &
D and Ur-Ge (the Turkish acronyms of
Developing International Competitiveness)
programs.”
1958 yılından bu yana bayan, erkek ve çocuk iç
giyiminde varolan Öztaş; markalaşma yolundaki
atılımlarını başarıyla sürdürüyor. Yeni tasarım ve
model ekibinin geliştirdiği özgün konsept ve ürün
gruplarıyla, iç ve dış pazarlarda, iç giyimin kendi
kulvarını oluşturmuş saygın markaları arasında
yer alıyor.
Öztaş, bilinçli tüketici profiline hitap eden bir marka.
Şıklık kadar kaliteyi, kalite kadar ekonomik olmayı
önemsiyor. Ürünün, tüketicinin kalıcılaştırılmasında
aktif rol üstlendiğini biliyor. Bu nedenle
Öztaş, müşteri memnuniyetinin bir markanın kazanabileceği
en önemli değer olduğuna yürekten
inanıyor. Ve bu değeri, markanın en önemli yatırımı
olarak kabul ediyor.
Operating in women’s, men’s and children’s underwear
since 1958, Öztaş continues its successes in branding.
With its original concept and product groups developed
by the new design and model team, domestic
and international markets are among the respected
brands that have formed their own style.
Öztaş is a brand that addresses the conscious consumer
profile. The brand cares quality as much as elegance,
and cares quality as much as economy. The
brand knows that the product plays an active role in
the enduring of the consumer. For this reason, Öztaş
strongly believes that customer satisfaction is the
most important value that a brand can win. And this
value is considered as the most important investment
of the brand.
30
Ocak / Şubat 2019

interview
Vişne Bebe provides added value to
national economy in wholesale
Fatihim Textile
Company was
established in 1987. The
company manufactures
and sells baby and
children’s clothing
for 0-16 age group.
Today, Fatihim Textile
exports its products to
more than 40 countries
worldwide.
Fatihim Tekstil gives importance to
all health elements and quality standards
in production and draws an
active profile not only in Turkey but
also abroad. Exporting to more than
40 countries in the world, Fatihim
Textile provides added value to both
the national economy and the sector.
Fatihim Textile draws a strong
profile in both production and
wholesale
Fatihim Tekstil A.Ş., which has always
expressed that there was a need for
continuity in the creation of a brand
at every opportunity, Vice Chairman
of the Board of Directors İsmail Çolak
stated that they would benefit from
Vişne Bebe brand and they are in
every aspect to support branding and
they would be on the agenda with the
aim of moving the brand forward.
34
Ocak / Şubat 2019

interview
1978 yılında triko üretim ve toptan satış yapmak amacı
ile kurulan firma, tecrübesi ile triko-tekstil sektöründeki
başarılı vizyonunu günümüze kadar taşımayı başardı.
Değişen sektör ve piyasa şartlarına kurumsal kimliğini
koruyarak adapte olma başarısını gösteren şirket birçok
konuda kendini yeniledi ve standartlarını devamlı yükseltti.
Danışan Tekstil, triko pazarında, derin tecrübesi ile pazarın
trendini birleştirerek kendisini piyasada üst noktalara
taşımayı başardı. Ülkemiz ekonomisine yüksek miktarlarda
katma değer sağlayan firma, kurumsal kimliğini
tüm dünyaya kabul ettirmiş birçok firma ile üretim-pazarlama
konusunda başarıyla işbirliği kurarak çalışmalarını
sürdürüyor. Söz konusu pazar içerisinde yine birçok
kurumsal firma ile dolaylı olarak üretim yaparak ülkemize
ve sektöre katkıda bulunmaya devam ediyor.
Danışan Tekstil, dokuma ve örme gruplarına ait ürünleri
itina ile üretmekle beraber, gününde teslimat konusunda
da bir hayli iddialı. Amacı kaliteli üretim beraberinde,
en iyi maliyet ve fiyatla tecrübelerini birleştirerek en
üst noktada müşteri memnuniyetine ulaşmak, bunlara
ek olarak uluslararası tescilli kendi markası olan Baby
Mio ile koleksiyonlar hazırlayıp iç piyasa satışı ve ihracat
yapmak. Danışan Tekstil derin tecrübesini günümüzün
gelişen teknolojileri ile bütünleştirerek sektör içerisinde
daha ileriye, değerli müşterileriyle birlikte yürüyecek ve
daha da büyüyecek. Misyon: Kaliteli ve sağlıklı triko giymenin
herkesin hakkı olduğuna inanıyoruz. Danışan Ailesi,
tedarikçilerimiz ve iş ortaklarımız hep birlikte bunun
için çalışıyoruz.Vizyon: Yenilikçi, akılcı, ilkeli ve sorumlu
yaklaşımımızla bölgemizde lider ekonomik triko üreticisiyiz.
Founded in 1978 with the aim of producing knitwear and
wholesale, the company succeeded to bring its successful
vision of the knitwear and textile sector up to daylight through
its experience. Showing its success in adapting to
the changing sector and market conditions by protecting
its corporate identity, the company renewed itself in many
ways and continuously improved its standards.
Combining the trend of the market with the deep experience
in the knitwear market, Danışan Tekstil managed to be
one of leading companies in the market. Providing high
added value to the economy of our country, the company
continues to work with many companies by getting their
corporate identity popular all over the world by working
successfully in production-marketing. It continues to contribute
to the country and sector by producing indirectly
with many corporate companies in the market.
Producing weaving and knitting groups with the products
with care, Danışan Tekstil is also very ambitious in timely
delivery. In order to achieve customer satisfaction at the highest
point by combining the best quality production with
the best cost and price experience, in addition to making
the collections with the international registered trademark
Baby Mio, Danışan Tekstil offers for domestic market and
export. The company will integrate its deep experience
with today‘s evolving technologies and will continue with
its valuable customers in the sector and grow even bigger.
Mission: We believe that everybody is right to wear quality
and healthy knitwear. Danışan Tekstil Family, our suppliers
and our business collaborates all work together to provide it.
Vision: We are the leading economic tricot producer in our
region with our innovative, rational, principled and responsible
approach.
38
Ocak / Şubat 2019

fair
Baby Expo is a foothold for your
business
Baby Expo 2018, the
largest trade fair of
children’s goods in
Ukraine, will be held on
26 – 29 April in Kiev
Baby Expo has been successful
in bringing together manufacturers,
distributors, importers
and retailers of children’s goods for
the past 22 years. BABY EXPO is approved
by the Global Association of
the Exhibition Industry (UFI). The
approval requires regular audit and
confirms high organizational level of
this international event.
Almost 300 exhibitors from Ukraine,
Turkey, China, Poland, Italy, Belarus,
Russia, and Moldova will participate
in this year’s edition of BABY EXPO.
Over 500 trademarks of various children’s
goods (including both world
famous brands and young domestic
TM) will be exhibited.
Chinese exposition is the largest one
among foreign exhibitors. 17 manufacturing
companies will offer children’s
wear, footwear, accessories,
baby products, and a wide variety of
toys, i.e. construction sets, transformers,
radio controlled toys, etc.
Turkish exposition is the second largest
one among foreign exhibitors.
It merely includes manufacturers of
children’s clothes and textiles.
It should be noted that over 50% of
exhibitors are Ukrainian manufacturers.
From the first edition of BABY
EXPO, its organizers have been doing
their best to support domestic manufacturers.
Best Toy National Contest held since
2004, one-of-a-kind in Ukraine, can
be a good example. All toys and games
submitted shall be manufactured
in Ukraine. The contest-winning toys
and games will be exhibited at a special
demo stand at BABY EXPO. School
Wear competition has been held for
over ten years. School wear collections
2018 will be showcased on the
runway by little models and displayed
on fashion mannequins in show-room
area.
Over the past five years, the number of
Ukrainian exhibitors has doubled and
a lot of Ukrainian products favorably
competing with foreign counterparts
have been successfully brought to external
markets. The increase in their
quality and competitive capability is
confirmed by the results of both Best
Toy contest and School Wear competition.
BABY EXPO can be thematically divided
into three trade fairs:
Toy Fair Ukraine - toys and games.
Baby Products Fair - products for babies
and their mothers.
Children’s Fashion Fair - will offer a
wide range of wear and footwear for
various purposes and ages: outerwear,
formal wear, casual and party
wear; knitwear, legwear, headwear,
underwear, sportswear, accessories,
carnival costumes and much more.
Spring editions of Children’s Fashion
Fair are distinguished for numerous
school wear collections.
40
Ocak / Şubat 2019

42
Ocak / Şubat 2019

Ocak / Şubat 2019 43

interview
The address for baby equipment of Bebe
Çeyiz Sarayı
Safeline
Bebe Çeyiz Sarayı
further develops its
growth rate in import
and export with its
performance on domestic
production.
Offering products about 800
sub-channels and 45 countries,
Bebe Çeyiz Sarayı grows developing
its business. The brand that
manages its goals last year continues
to work without stopping for next season.
New Year, New Models
Serving its sub-channel in the best
way as it was last year, Bebe Çeyiz Sarayı
plans to add a new model to the
collection in 2019 by giving more weight
to domestic production. Stating
that they increase by 70% in domestic
production collection, Saraç said, “At
the moment we have 12 model which
is manufactured in Turkey. These travel
systems include a wide range of
products, such as strollers, duplex
strollers, cane strollers, playgrounds,
feeding chairs, home-style main
straps. There are two new models in
import. Travel system and mother, as
well as equipment and tools, we continue
our work by enlarging our targets.
This year we will add a new and
very dynamic model to the European
giants. We plan to offer this model to
our consumers in 2019.”
“We achieve our targets one
by one”
Stating that they achieved the targets
of last year in exportation, Gökhan Saraç
said, “We aim to reach the highest
quality products to our dealers and to
the final consumers at the lowest prices
after the textile, perfumery and
cosmetics. This year our performance
is above our projected growth rate. In
the domestic market, we imported
aventedor model we liked in the
European market last year. We exported
that model to Iran. We were very
pleased with the sales chart in Iran. In
other words, we are good at not only
importing the product but also exportation.
We achieved our targets one
by one.”
44
Ocak / Şubat 2019

Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: 1994
yılında kuruldu.
Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: 0-3 Yaş Bebeler için :Bebe
Tekstil ürünleri, Bebe Kozmetik ürünleri, Bebe Bakım ürünleri,
Bebe Araç, gereç, oyuncak… Üretir, ihraç eder ve ithalatını
yapar.
Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: Badiden-Emziğe,
Beşikten-Arabaya yaklaşık; 10.000 (On bin) Çeşit ürün ve 120
Markanın aynı çatı altında toplandığı firmadır. Bebe Çeyiz Sarayı
yurtiçinde 900’ü aşkın bayi sayısına sahiptir. Yurtdışında ise
40’dan fazla Ortadoğu ve Avrupa ülkesine ihracat yapmaktadır.
Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: Bebe ve Çocuk alanında
mağaza açmak ve bu alanda firmasını geliştirmek isteyenlerin
tercih edecek olduğu dünyanın göz bebeği İstanbul’da hizmet
veren ve eşi bulunmayan bir işletmedir.
Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: Kararlılığın, güvenin, kalitenin
ve Dünya çapında bebe markalarının aynı çatı altında
buluştuğu ve yılların deneyiminin markasıdır. Bu marka % 100
Yerli sermayenin ürünü Türkiye’nin tescilli markası “Sebi”
Bebe Çeyiz Sarayı Tekstil Tic.Ltd.Şti: was
established in 1994.
Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: It is for babies between
0-3 ages: It produces, exports and imports Baby Textile
products, Baby Cosmetic products, Baby Care products, Baby
Equipments, toys....
Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: It is the address of around
10 000 (ten thousand) type of products and 120 brands from
Bodies to Pacifiers, form Cradles to prams. Bebe Çeyiz Sarayı
has more than 900 dealers in Turkey. It exports to more than 40
Middle East and European countries abroad.
Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: It is a unique enterprise
rendering services in the apple of world’s eye Istanbul, and
which will be preferred by those who wish to open Baby and
Children’s stores and to develop their firms in this area.
Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: This is the trademark
where stability, reliability, quality and worldwide baby brands
come together under one roof and has many years of experience.
This brand is the product of 100% domestic capital and it is
the registered trademark of Turkey “Sebi”.
Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: ist
1994 gegründet.
Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: produziert, importiert
und exportiert Baby- Textilien, Baby- Kosmetik, Baby- Pflege,
Spielzeuge, Kinderartikel für Babys 3 bis 3 Jahren.
Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: ist die Adresse von 120
Marken und ca. 10.000 (Zehn Tausend) Produkten von Body
über Schnuller, Wiege bis hin Kinderwagen. Bebe Çeyiz Sarayı
besitzt im Inland über 900 Fachhändler. Das Unternehmen
exportiert im Mittleren Osten und Europa in über 40 Länder.
Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: ist ein Unternehmen,
das von denen, die beabsichtigen, Laden im Bereich Baby
und Kind zu eröffnen und ihren Betrieb in diesem Bereich
weiterzuentwickeln, bevorzugt wird. Das Unternehmen geht
seinen Geschäften in der Weltstadt Istanbul nach.
Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: ist eine Marke langjähriger
Erfahrung, in der sich Entschiedenheit, Zuverlässigkeit,
Qualität sowie weitweite Baby-Marken unter einem Dach zusammentreffen.
Diese Marke ist ein Produkt von % 100 inländischem
Kapital. Die eingetragene Marke ist „Sebi“
46
Ocak / Şubat 2019
“Бэбе Чейиз Сарайы Текстиль Тиджарет
Лимитед Ширкети» : Учредено в 1994 году.
“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» :
Осуществляет производству, эксопрту и импорту любые виды
Текстильные Изделия для грудных ребёнок, Козметические
Изделия для грудных ребёнок, Изделия для заботы для грудных
ребёнок 0 – 3 года.
“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети»
: Является адрес более 10.000 (ресять тысячь) виды изделий и
120 торговых марок ; с утки для движения – по соску, с люлки –
по повозку . Bebe Çeyiz Sarayı имеет более 400 дилеров в стране,
и кроме того экспортирует свою продукцию в более 40 стран
Ближнего Востока и Европы.
“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети»
: Является одно незаменимое предприятие и оказывающее
услуги клиентам в городе Стамбуле являющем зрачку Мира для
предпринимателей хотящий открывать магазинов и развивать
своих фирм в областе изделий для Грудных Ребёнок и Детей.
“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети»
: Является одна крыша решительности и надеждности, где
встречаются Мировых марок для изделий грудного ребёнка
и многолетных опытов в этой областе. Эта марка является
продукция 100 % инвестиционного капитала Турции и
зарегистрирована под названием «Себи».

interview
DEFNE BABY, the story of socks from
generation to generation
Partnering with many global brands since 1994,
Gulecyuz Socks offers its production experience and
all knowledge with its brand, Defne Baby… Gaining a
good sales chart in short time with Defne Baby babies
& children socks and laundry products they offer to
the domestic and foreign market, General Manager
Mustafa Güleçyüz shared their success stories with us.
Using the experience and knowledge
of years, we are producing
socks for many world
famous trademarks and companies.
Gulecyuz Socks manufactures and
markets all its goods internally. The
company is represented by wellknown
distributors in this field in
Germany, France, Austria, Holland,
Belgium, Denmark, Switzerland, Sweden,
Norway, England where the products
are present in the most important
shopping centers in Europe.
Mustafa Güleçyüz stated that they
grew up in this business together
with his brothers and said that in
1994 they made production more
professional. Güleçyüz, which started
to make production to different brands
and talked about themselves in the
sector, now carries its knowledge and
experience to its own brands, Defne
Baby.
Güleçyüz Çorap, now employing
many people in Bayrampaşa factories
and even receiving outsourcing production
support, stated that their aim
was to work in the sector with the right
moves at the right time.
While the company continues to invest
in Defne Baby, it continues to
48
Ocak / Şubat 2019

interview
make production to famous brands
such as Mothercare, Zara, JohnLewis
and Mango.
“Defne Baby gets its name
from the smallest member of
the family”
Getting name of the family from the
youngest one, Ms. Defne, who was
born 3 years ago, Defne Baby products
appeal to babies 0-2 age group
with socks and laundry products.
Defne Baby, whose quality and original
designs are at the forefront, is offered
to the consumers with its color,
design and varieties in its collection.
Mustafa Güleçyüz said that they plan
long-term investment in meeting all
the needs of babies from stroller to feeding
bottle, from pajamas to t-shirt.
Mustafa Güleçyüz said, “We managed
to take place at all sales points in Turkey
soon, as we gained a good sales
graph. Our team continues their work
in a controlled and systematic way. In
addition, Defne Baby began to make a
name for itself in the foreign market.
In this direction, we export to countries
such as Germany and Serbia and
we are planning to work to increase
the number of regions and countries
we export. We also export all of our
products from our factory to every
point of Europe with our exporter
company DevTeks.
Defne Baby wind in socks
fashion
It is possible to say that socks have
recently become a fashion. The socks
selected according to their colors and
patterns became parts to complement
for the combinations.
Informing about their production
process, Mustafa Güleçyüz, said, “Traditionally,
pink for girls, blue for boys
is more preferred. We use clearer, less
eye-catching patterns. Emphasizing
that they have at least 20 audits per
year, Güleçyüz emphasized the health
criteria they pay attention in production
by saying that “we eliminate the
substances that may be harmful to the
babies during the production phase
and we are more careful.””
Our goal in 2019 is to start
to produce Defne Baby
products in its own factory
Mustafa Güleçyüz mentioned the
2019 targets as follows: “For Defne
Baby products, we have prepared
a production plant of 16 thousand
square meter in Hayrabolu, Tekirdag.
However, due to the economic
fluctuations in our country, we have
postponed the start of activity of our
factory for a short period of time. Our
biggest target in 2019 is to start production
in this factory and increase
our production portfolio by including
different product groups.”
Ocak / Şubat 2019 49

Fashion for Kids will be
held on 27-28 June 2019 in
Targi Kielce, Poland
fair
The première textile industry
expo – recapitulation
A great début culminates in
success!
The beginning of the summer in Kielce was
marked with fashion presentations. Exhibitors
and visitors from and abroad, new
merchandise galore presented by producers,
top brands for children which proudly
showcased their collection, interesting meetings
and compelling workshops - this is a
nutshell description of the première edition
of the B2B Clothes and Textiles Expo Fashion
For Kids.
This exhibition was held on 28 and 29 June
in Targi Kielce and brought together companies
from 7 countries, inducing: Belgium,
Denmark, Italy, Spain, Great Britain, France
and Turkey. The two-day event crafted
around children’s fashion was held in the
largest Targi Kielce’s Expo Hall - the E Expo
Pavilion.
A professional catwalk was made especially
for the new event. The catwalk was the stage
for the little models to presented collections
for upcoming seasons. Nearly half a
thousand industry visitors and business-insiders
from, inter alia Germany, Ukraine,
Russia, Slovakia, Romania, the Czech Republic,
Bulgaria, the Democratic Republic of
the Congo and Canada became familiar with
producers’ and distributors’ offer.
A global-scale fashion event
The creators and organisers of the wellknown
Kids’ Time expo enjoy a vast experience;
therefore the new event on the
Europe’s map of child products and services
business sector’s meetings was bound for
success.
- We are satisfied with the fact that we have
participated in the B2B Clothes and Textiles
Expo Fashion For Kids - says Ismail Hakki
Kiraz from the Turkish Kimpeks Tekstil
company. - We came to the Kielce for the
first time this year and participated in another
event which focused on toys and products
for children. We have been very contented
with our presence at both Fashion for
Kids and Kids’ Time.
The participants and exhibitors emphasized
the international aspect of the Fashion
for Kids.
- Companies from all over Europe were represent
at the exhibition. There were stands
from Denmark next to ours. I also saw stands
from Spain and Italy - comments Danijela
Pantic, a representative of France’s Mini-
Mignon.
Little fashion models on the
catwalk
The Fashion for Kids featured fashion
shows as its main attraction. Over sixty
children age 3 to 10 years walked down the
catwalk and professionally presented the
latest trends. The fashion show was staged
on both expo days.
The Fashion for Kids’ fashion shows were
hugely interesting. We had the chance to
admire talented little models, which is not
often a case at this type of exhibitions. The
shows were organized very professionally.
In my opinion the show was the strongest
point on the expo agenda - says Danijela
Pantic, from MiniMignon.
The brands boasted their latest collections
for the autumn / winter 2018 and for the
spring / summer 2019. The clothes and
garments presentation were complemented
with footwear and accessories of all
kinds: umbrellas, hair ornaments, jewellery,
handbags and backpacks.
Fashion for Kids for education
The children’s textile industry has been
vibrantly developing. Russia at the same
time has become a prospective target market.
The expo agenda featured a meeting
with Elena Pismenskaja . How to enter the
children’s clothing market in Russia, marketing
trends in the Eastern markets were
discussed in the course of the session. In
her presentation, Pismenskaja stressed the
fact that the Fashion For Kids expo offers a
great opportunity to gain get new business
leads and expand knowledge about foreign
markets. Purchase planning for the needs
of your company was discussed by Agnieszka
Socha, a specialist in small commercial
companies management and logistics.
Dagmara Habiera was also present at the
expo, for years Mrs. Habiera has been into
training and consulting projects for Visual
Merchandising. The Fashion for Kids offered
the chance to attend Mrs. Habiera’s lectures
and workshops.
- Sometimes it is worth giving up the idea
of showing the entire stock and focus on the
elements our client finds most important
- Dagmara Habiera instructed the listeners.
Designers’ Zones, the Influencers Zone
A special offer has been crafted around
designers, developers, stylists and influencers.
The B2B Clothes and Textiles
Expo Fashion For Kids organisers meet
the textile industry’s expectations and needs
and therefore create the opportunity
to establish business contacts between exhibitors
and designers.
-We can exchange experiences and see
children’s fashion in a new and fresh way.
The expo offers a great opportunity to establish
business relations. The Fashion for
Kids exhibitors’ reactions and attitudes
were very positive - emphasized Joanna
Jończyk, a designer.
On the second day of the exhibition, over
a dozen bloggers from all over Poland
came to Kielce to see the première edition
of the children’s clothes expo and
establish cooperation. The bloggers become
familiar with the latest product
offered by child products and services
business sector and market best selling
products.
- Our work makes it possible for parents to
learn more about companies and new products
for their children - emphasized Weronika
Banaś, karmicielka.pl blogger.
50
Ocak / Şubat 2019

FASHION
FOR KIDS
2 nd B2B Clothes
and Textiles Expo
26-27.06.2019
Kielce, POLAND
www.fashionforkids.pl

about us
Anne Dokunuşu Gibi…
Yıllardır farklı markalar adı altında Üretim, toptan ve
perakende satış alanlarında faaliyet gösteren firmamız
şimdi yeni markasıyla pazarda yerini almak için yılların
tecrübe ve birikimini yeni markası Luggi Baby ile yansıtmaya
çalışacaktır. Geçmiş dönemde tüketicinin güvenini kazanan
marka aynı kararlılık sorumluluk ve emin adımlarla
sektörde söz sahibi olmayı hedeflemektedir.
Yeni markası ile eski tecrübelerini birleştirerek tüketicilere
daha kaliteli ürünler sunmayı amaçlamaktadır. “En
değerliniz bizim için de değerlidir” sloganı ile yola çıkan
Luggi Baby %100 pamuk olan sağlıklı ürünleriyle bebeğinize
rahatlık, huzur ve mutluluk katacaktır.
Luggi Baby daha çok kazanç yerine “sağlıklı kaliteli ürün ve
müşteri memnuniyeti” anlayışını prensip edinmiştir.
Koşulsuz müşteri memnuniyetini ilke edinmiş olan Luggi
Baby, üretim kalitesi uzman kadrosu ve sosyal sorumluluk
bilinci ile pazarlardaki payını her geçen gün müşterilerine
sunduğu iyi hizmet ile arttırmayı amaçlamaktadır.
Ürün grubu yelpazesiyle ne kadar hassas bir noktada
olduğunu bilen Luggi Baby bütün üretim ve satış
aşamalarında bu sorumluluk bilincini göz ardı etmeden
hareket etmektedir.
Çalışanı, üreticisi ve tüketicisi ile el ele vererek geleceğin
büyük insanlarının küçücük bedenlerini sımsıcak saracak;
kimyasal katkı maddesi olmayan sağlıklı, naturel ürünler
üretmeye kararlılık ile devam edecektir.
Birlikte üretip, birlikte kazanmak dileğiyle…
Wie die Berührung einer Mutter
Wir produzieren seit Jahren für Einzel- und Großhandel
unter verschiedene Marken. Jetzt möchte unsere Firma mit
langjährigen Erfahrungen und dem Wissen für unsere neue
Marke Baby versuchen ihren Platz auf dem nehmen. In der
Vergangenheit Kundenvertrauen gewonnene Firma erzielt
mit gleiche Beschlossenheit und Verantwortung von reden
lassen.
Mit der Verbindung unsere Erfahrung mit unseren neuen
Marken möchten wir unsere Kunden noch bessere
Produkten anbieten. Luggi Baby beginnt diese Reise mit
dem Motto, “ Ihr Wertvollste ist für uns auch wertvoll”,
und möchte Produkten aus %100 Baumwolle Ihr Baby
Bequemlichkeit, Gemütlichkeit und Glück anbieten.
Luggi Baby möchte nicht noch mehr Gewinn sondern mit
hoch qualitativen Produkten zufriedene Kunden. Unser
Prinzip ist Kundenzufriedenheit ohne Vorbedingung. Wir
erzielen mit unseren erfahrenen Mitarbeiter, Produkqualität
und soziale Verantwortung unseren Marktanteil erhöhen.
Wir möchten unsere Kunden mit unserem Service
überzeugen.
Luggi Baby weiß dass ihre Produkten auf sehr sensiblen
Bereich liegen. Mit dieser Bewusstsein bewegt sich Luggi
Baby in jeden Produktions- und Verkaufsstufen.
Hand in Hand mit Mitarbeiter, Produzent und Kunden
werden wir gesunden und natürlichen Produkten, die
Körper von Erwachsenen von Morgen umgeben, ohne
chemische Zutaten mit Beschlossenheit weiter herstellen
As a mother’s touch
Operating in the field of production, wholesale and retail under
several brand names with many years of experience for years,
our company is now to take place in the market with a new brand,
Luggi Baby. Winning the confidence of the consumer in the
past, the brand aims to be leader with the same responsibility,
stability by taking firm steps forward in the sector.
Combining old experience with its new brand, the company
aims to provide better quality products to consumers. With
the motto of ‘Your most valuable is valuable for us’, Luggi Baby
offers 100% cotton healthy products to provide your baby
comfort, peace and happiness.
Luggi Baby adopts ‘healthy quality products and Customer
Satisfaction’ instead of earning more.
Adopting unconditional customer satisfaction, Luggi Baby
increases its market share with production quality, expert staff,
good service and social responsibility for its customers each
passing day.
Being aware of in a sensitive point for range of product, Luggi
Baby performs in all production and sales processes without
ignoring this responsibility.
Collaborating with its employees, manufacturers and
consumers on offering natural, healthy and without chemical
additives products to embrace tiny body of the great people of
the future, the company will continue to manufacture with the
same principle pertinaciously.
Hope to produce together, win together
КАК МАМИНО ПРИКОСНОВЕНИЕ!!!!!!
Наша фирма долгие годы работает как оптовым так и
розничным производителем детской одежды. С годами
набранным опытом работы представляем вам нашу новую
марку Luggi Baby. Профессиональный и ответственный
коллектив Luggi Baby представляет свой качественный
товар на Российском рынке. Наша продукция для самых
маленьких поэтому мы знаем как нужно аккуратно и
внимательно к нему относиться . С девизом ‘’САМОЕ
ДОРОГОЕ ДЛЯ ВАС И ДЛЯ НАС ДОРОГО !!!!! ‘’ наша новая
марка Luggi Baby представляет % 100 хлопковая продукция
для счастья удобства и спокойствия ваших малышей. Для
нас понятие ‘’Здоровый качественный товар и довольный
покупатель ‘’ больше чем заработок.
НАШ товар не вредит здоровью и не содержит вредных
химических веществ. Новая марка с набранным опытом
работы представляет еще лучшую качественную
продукцию.
С ЖЕЛАНИЕМ ВМЕСТЕ РАБОТАТЬ И ВМЕСТЕ ЗАРАБАТЫВАТЬ
52
Ocak / Şubat 2019

about us
Papulin markası 2008 yılından beri faaliyet
gösteriyor. Avrupa, Kuzey Afrika, Amerika ve Arap
Ülkelerine kadar geniş bir ihracat profili ile dikkat
çeken markanın Türkiye’de birçok bayileri bulunuyor.
Papulin müşterilerine her sezon yenilenen zengin
bir koleksiyon sunuyor. Ürün grupları 0-1 yaşa hitap
ediyor. Marka felsefesi yenilikten oluşuyor. Tasarım
öncesinde yapılan Ar-Ge çalışmaları ile her zaman
inovatif ürünler sunabilmeyi ilke edinen Papulin,
pazarda zengin ve kaliteli bir seçki ile yer alıyor.
Bebeklerin sağlıklarına zarar verici riskleri ortadan
kaldırarak, dünya sağlık normlarında ürünler
müşterilerle buluşturuluyor.
Papulin brand has been operating since 2008.
Attracting attention with a wide range of exporting
profile of Europe, North Africa, America and Arab
countries, Papulin has many delaers in Turkey.
Papulin offers its customers a rich collection, which
is renewed every season. The company has products
for children aged 0-1 year. Brand philosophy consists
of innovation. Having the principle of always being
able to offer innovative products thanks to their R&D
efforts, Papulin takes place with a rich and high quality
selection on the market. By removing the harmful
risks from babies’ health, products are offered in
world health norms for customers.
54
Ocak / Şubat 2019

interview
Funnababy continues to grow in 2019
Operating to make production
under its Funnababy brand
since 2007, Neta Nakış Tekstil
ve Makine San. Tic. A. Ş. continues to
work in the new year with increasing
varieties of products.
Funnababy increases its activities for
international markets with increasing
export customers after 2018 with various
challenges for our country, and
will focus on export in 2019.
Starting to produce baby room textile
products as well as baby clothing products,
the company increases its variety
of products in order to be more
active in the international markets.
100% cotton fabrics, which are always
preferred by mothers and considered
to be true in terms of health, have become
indispensable for Funnababy.
The company, which shows sensitivity
to baby health, always takes this
subject into consideration when producing.
Funnababy makes a difference with
its modern and elegant designs.
56
Ocak / Şubat 2019

BEDDING &
ACCESSORIES
Bedding Lighting Decoration

about us
Efektif Ayakkabi has been designing and manufacturing
footwear and socks for babies, infants and toddlers in
Istanbul,Turkey since 1989. Efektif Ayakkabi Aleading
designer and Turkish manufactured brand, provides
a variety of excellent designs to suit every taste, from
traditional to modern and quirky. Comprising products
for babies, toddlers to suit ages between 0-3, Efektif
Ayakkabi uses luxurious, soft and safe, carcinogenic
and azo dye-free materials to provide total comfort and
warmth for little growing feet. Efektif Ayakkabi has its
own showroom and factory located in Sultangazi, Istanbul
and has been exporting to UK, France, Ukraine
and Russia. Efektif Ayakkabi Plans to expand wolrdwide
to be able to bring its excellent quality and trendy
products, to a wider customer base.
Sehr geehrte Damen und Herren,
Unsere seit 1989 tätige Firma Efektif Schuhe , steht
für frisches und modernes Design, verbunden mit
Spitzenqualität. Wir fertigen Baby – und Krabbelschuhe
und Strümpfe für 0-3 Jährige. Als eine der führenden
Unternehmen im Markt, legen wir sehr großen Wert, auf
die Gesundheit von Babys und vermitteln mit unseren
Waren ein sehr besonderes bequemes Laufgefühl.
Wichtige Unternehmenswerte sind: Qualität ,
Nachhaltigkeit und es werden während der Produktion
von Rohmaterialien und Zubehören auf keinen Fall
schadstoffgeprüfte Materialen benutzt. Die Kollektion
wird in Folge der weltweit berühmten Trendy Modelle
vorbereitet. Wir produzieren ausschließlich in unseren
eigenen Schuhmanufaktur. Unsere Fabrik und das
Showroom ist in Istanbul / Sultangazi. Es werden
hochwertig qualitative Rohwaren benutzt. Gleichzeitig
exportieren wir Schuhe ins Ausland wie zum Beispiel:
England, Frankreich, Ukraine und Russland. Als
Unternehmen erzielen wir; unseren Kunden im In
und Ausland immer das Beste und das Hochwertige
in Verfügung zu stellen. Dabei verzichten wir aber
auf keinen Fall darauf ; Neuigkeiten zu verfolgen und
Qualität. Lassen Sie sich von uns und unseren Waren
überzeugen.
Mit freundlichen Grüssen,
60
Ocak / Şubat 2019

e-posta: info@firststep.com.tr
firststepstore_

BabyNEO; 11nci yılımızda sevgiyle üretmeye
devam ediyoruz.
Uzun yıllar farklı ülkelerdeki birçok yabancı marka için yaptığımız çalışmalar
ve edindiğimiz tecrübeler ışığında, 2008 yılında BabyNEO ve
onun kardeşi NeoComfort dünyaya geldi. Türkiye’de sektörümüze “ilkleri”
sunmanın gururu içinde, kısa sürede lider marka oluşumuz, bize
çok daha fazla azim ve görev bilinci aşıladı. Sadece yıkanabilir bebek
bezi ve kadın pedleri değil, mayo bezler, emzirme ve hamile minderleri,
bebek havluları, alıştırma külotları, battaniyeler, uyku tulumları, seyahat
yastıkları, uyku arkadaşları ve bebek taşıyıcıları gibi daha birçok
ürünü portföyümüze ekledik. Güçlü ARGE ve üretim departmanlarımız
sayesinde ailelere en kaliteli, kullanışlı ve sağlıklı ürünleri en uygun fiyata
sunmaya devam ediyoruz. Bambu, organik pamuk, mikrofiber gibi
özellikli kumaşlardan üretilen ürünlerimizde tamamen sertifikalı malzemeler
kullanmaya özen göstermekteyiz. Oeko-Tex 100 Standardı’nın
özellikle bebek ürünlerine verilen CLASS 1 sertifikası olmayan, dikiş
ipliği dahil sertifikasız hiçbir malzemeyi kullanmamak birincil üretim
prensibimizdir. Her müşterimizi ailemizin bir parçası gibi düşünüp, elimizden
geldiğince hep birlikte daha sağlıklı nesiller yetiştirmeye, atıkları
azaltmaya, dünyamızı daha sağlıklı, mutlu, yaşanabilir bir şekilde
korumaya çalışmaktayız. Ebeveynler olarak bizler sizi ve bebeğinizi çok
iyi anlıyoruz. Siz sağlıkla, güvenle kullanın diye biz sizin için sevgiyle
üretmeye devam ediyoruz.
BabyNEO; We keep on producing with love
in our 11th Anniversary
After several years of experience in production for well known brands
in the world market, our own brands BabyNEO and his sister Neo-
Comfort were born in 2008. With the honor of providing “The Firsts” in
Turkish market and becomming a leading brand, it gave us more perseverance
in fallowing our mission. Except reusable cloth diapers and
feminnen pads, we also add many different items for babies such as reusable
swimming diapers, nursing pillows, baby towels, training pants,
blankets, sleeping bags, neck pillows, toys and baby carriers into our
product range. With the help of our strong development and production
team, we are able to provide the best quality, best usable and healthy
products with affordable prices. We use only certificated materials in
our production in which we use high qualified Bamboo, Organic Cotton
and Microfiber fabrics. As our production principle, we never use any
material, even sewing yarns, who doesn’t have Oeko-Tex 100 Standards
CLASS 1 certificate, which is mainly for baby products. We accept all our
customers as a part of our BabyNEO family and work together to have
more healthier generation, reduce waste in the World, keep our World
more healthier and green. As being parents, we understand your and
your babies’ needs. Therefore we keep on producing with love so that
you can use in safe and healthy.
BabyNEO, seit 11 Jahren produzieren wir
mit Liebe…
Zusaetzlich zu unserer Erfahrung in Produktion für bekannte Marken
auf dem Weltmarkt, sind unsere Marken BabyNEO und die Schwester-Marke
NeoComfort im Jahre 2008 auf die Welt gekommen. Wir sind
Stolz, “die Ersten” auf den türkischen Markt zu bringen und in Kürze
eine führende Marke zu sein, was uns nach unserer Mission strebt.
Ausser den Stoff-Windeln und Stoff-Binden haben wir waschbare Baby
Schwimmwindeln, Still- und Schwangerschafts-Kissen, Baby-Tücher,
Trainer-Höschen, Baby-Decken, Schlafsaecke, Reise-Kissen, Schnuffeltücher
und Babytragen in unsere Kollektion hinzugefügt. Mit Hilfe unserer
Produktentwicklungs- und Produtions-Teams können wir Euch
Eltern die beste Qualitaet, die praktischsten und gesundesten Produkte
mit guten Preisen anbieten. Es ist für uns wichtig, dass alle Materialien
zertifiziert sind und mit hochqualitativen Stoffen wie Bamboo, kbA Baumwolle
und Microfaser produziert wird. Grundsaetzlich verwenden
wir für unsere Produkte keine Materialien, die nicht Öko-Tex 100 Standart
Klasse 1 zertifiziert sind, welche überwiegend für Baby Produkte
sind. Unsere Kunden sind für uns ein Teil der BabyNEO Familie und wir
möchten dazu beitragen, dass die Generationen gesund aufwachsen,
dass sich der Abfall zu reduziert, dass die Welt gesunder und grüner
bleibt. Wir als Eltern verstehen Ihre und Ihr Baby’s Bedürfnisse. Deshalb
produzieren wir weiterhin mit Liebe, damit Sie gesund und mit
Sicherheit benutzen können.
BabyNEO вот уже,как 11 лет
производит свои товары.
Долгое время,во многих странах для иностр анных марок мы
производили товары,А с 2008 года произошло рождение Baby Neo
и NeoComfort. По Турции мы с гордостью презентовали в нашем
секторе,как «первые.» За короткий срок стали маркой лидеров. На
наши плечи лёг долг ответственности и упорства. В портфолио мы
добавили немало продукции: Моюшиеся подгузники для детей и
женщин,купальные подгузники,грудное вскармливание,подушки
для беременных,детские полотенца,трусики для приучения
в туалет,одеяла,комбинезон для сна,подушки для
путешествий,игрушки для сна и переноски для ребенка.
Произвели сильнейшие исследования на тему: качественные,прак
тичные,крепкие, по самой приемлемой цене. Бамбук,органический
хлопок,микроволокно,вся продукция производиться только из
особых тканей. Все материалы с сертификатами Oeko-Tex 100
стандарт,особенно для детской продукции CLASS 1,включая
швейные нитки и имеют свои сертификаты. Каждый клиент,как
член нашей семьи,чтобы дети наши росли здоровыми,стараемся
соблюдать все гигиенические нормы,комфортность,практичность
в использовании,сокращение отходов и повысить качество жизни.
Мы сами родители,поэтому вас и вашего ребенка очень хорошо
понимаем,чтобы вы безопасно для здоровья использовали наши
товары,мы с любовью продолжаем производство.
www.babyneo.com.tr - www.neo-comfort.com
NATURA BEBEK TEKSTİL ÜRÜNLERİ TİC. LTD. ŞTİ.
ŞERİFALİ MAH., TÜRKER CAD. NO:36 KAT:2-3, ÜMRANİYE 34775 İSTANBUL TÜRKİYE
Tel.: (90-216) 410 4517 e-mail: info@babyneo.com.tr
62
Ocak / Şubat 2019

fair
Fashion for Kids - the tailor-made B2B
expo that best fits the industry!
The second Fashion for
Kids clothes expo is held
on 26-27 June 2019 in Targi
Kielce. The event is targeted
at wholesalers, owners
of children’s clothing
shops, traders, showrooms
representatives, designers,
fashion-designers and
influencers who are into
children’s fashion.
Targi Kielce is an important place
on the Europe’s map of child
products and services business
sector’s events owing to the fact that
the Kids’ Time Expo has become a
household name. Now it is time for
Fashion For Kids Exhibition. The expo
organisers’ have been provided inspiration
by the clothes business-sector’s
entrepreneurs. The apparels
and garments industry has seen a
dynamic development and therefore
requires additional business space.
Last year’s exhibition was held on 28
and 29 June in Targi Kielce and brought
together companies from 7 countries,
inducing: Belgium, Denmark,
Italy, Spain, Great Britain, France and
Turkey. The exhibitors’ expo stands
were the showcase for new clothes
collections complemented with
bedding, pillows, blankets assortments
and other textile products and
accessories. The second Fashion for
Kids promises to be equally interesting
- top brands which make clothes
for the little ones have already confirmed
their participation.
The Targi Kielce’s B2B Clothes and
Textiles Expo is a perfect opportunity
to establish cooperation between
child products and services business
sector’s representatives and
bloggers or youtubers. The fashion
shows offers influencers the chance
to have a closer look at the latest
tendencies in children’s fashion and
the upcoming season’s trends. A
special zone features designers
who will present their portfolios and
the best projects; this is where prospective
employers will be able to talk
shop in a cosy atmosphere and have a
closer look at the potential employees’
capabilities and skills.
Following last year’s example, lectures
and workshops have been planned
for two days’ fair – knowledge-filled
case studies for wholesalers, shop
owners, traders and salespersons.
As you can see, Fashion for Kids is
much more than the expo - this is
also the opportunity to develop, to
find a business partner, to do business
and to gain inspiration with
the latest trends on show. The most
fashionable cuts and lines, top-notch
collections, fashion shows which feature
children models, lectures and
workshops packed with most useful
knowledge, Designers Zone and Influencers
Zone - this and much more
at the 2nd of Fashion for Kids - B2B
Clothes and Textiles Expo held on 26
and 27 June 2019 in Targi Kielce.
Admission - child products and services
business-insiders only. Visitors
must be over 18 years old.
64
Ocak / Şubat 2019

66HAPPY STEPS
Ocak / Şubat 2019

Ocak / Şubat 2019 67

Observer
The textile industry of France is in the
lens of Turkish investors
Rapidly growing
textile industry of
France, continues to
be the focus of Turkey
and many countries
around the world.
2016
(Estimated)
2017
(Estimated)
2018
(Estimated)
Total Local Production 18,590 18,600 18,700
Total Exports 11,600 11,700 11,700
Total Imports 21,390 21,420 21,800
Imports from the US 292 298 290
Total Market Size 28,380 28,320 28800
Exchange Rate 1 Euro USD 1.1069 USD 1.1297 USD 1.230
68
Ocak / Şubat 2019

Observer
The French textiles market remains
a highly-developed,
mature market with many
domestic and international players.
In 2018, the French textile industry
(including apparel) was comprised
of approximately 548 companies
averaging 20 employees with a total
workforce of 58,240 employees.
Apparel accounts for 43.9% of the
market’s total value, while fabrics
represent about 30%. The industry in
France, although large, is dominated
by several small, niche companies selling
a small quantity of highly technical
and high value products.
In France, the main consumers of
technical textiles are industry (21%),
transportation (20%), medical (16%),
protection (10%), construction
(10%), and agro textiles (8%). The
main distributors of clothing are specialized
chains (23%), independent
sellers (13%), and super/hypermarkets
(14%). Similar to previous years,
the major textile suppliers by country,
are China, followed by Italy, Bangladesh,
Turkey, India, Germany, Tunisia,
Belgium, Portugal, and Pakistan.
The U.S. textile exports to France are
mainly composed of sportswear and
technical textiles. In addition, U.S.
suppliers have an advantage in terms
of technical know-how in this industry.
Best practices
To export textiles to France, U.S. companies
should either have an agent /
distributor or set up a subsidiary.
There are no quotas for importing
U.S. textile, however, U.S. companies
need to be able to provide the certificate
of orgin of goods to customs.
Ocak / Şubat 2019 69

25 th edition
January 26 - 28, 2019
Parc Floral de Paris
Brrrrrr.... That’s right, winter is back, and as we get nice and cozy we’re also preparing our 25 th edition with
an exciting program featuring amazing brands from all over the world! A winter edition under ‘The Family’ theme,
the one we grow up with, and the ones we choose for ourselves on our journey through life.
• 01
A record in new ArrivAls!
This season, the Playtime team has once again pointed its
antennas towards all four corners of the world to curate a
selection of new brands and plenty of surprises.
With 44 nationalities represented, and 63% of international
exhibitors, the show confirms once again its position as a
global window for children’s fashion.
Alongside the 418 brands returning to the show, 130 brands,
attracted by the idea of joining the very best children’s
fashion and lifestyle brands, will be taking
their first steps at Playtime Paris.
A record number for Playtime, which
never ceases to reinvent itself for the
greatest pleasure of our exhibitors
and visitors.
• 02
• 03
• 04
> > > fashion < < <
ai riders of the storm (1) • airfish (2) • anaychay paris (3)
(1 st collection) • bimbello • bomboogie • bonjour little
(1 st collection) • bricktown • broer & zus • c’era una volta
claude & co. • club cinq • colletine • cooiii (4) • dal lago • dear mini
disana (5) • faire child (6) • fin & vince (7) • gigome • goss (8)
hey soleil • hiro23b (9) • illaconfetti • kitz heimat • lallymally
latte baby and child • ledum • leya.me • lillan gorillan
lilli & leopold (10) • luna luna collection • main story (11)
mamy factory • même (12) • moka • monbebe • moun ten. (13)
my bella moon • naoia • nasha • no sugar • ocean & ground
pimsa • smitten organic • spilow • tane organics • the middle
daughter (1 st collection) • toastie pig (14) your wishes • woolrex
• 05
• 06
• 07
• 08
• 14
• 13
• 11
• 10
• 12
• 09

NK Tekstil olarak Unsea
markamızla 2002 yılından
bugüne çocuk modasına yön
veriyor, çocuklarımızın sağlığı,
mutluluğu ve rahatlığı için
en kaliteli ve doğru ürünleri
üretmek için büyük bir
hassasiyet ile çalışıyoruz.
Unsea için çocuklar, kendi
karalarını verebilen birer
birey olarak kavranmakta ve
tasarımlarımızı tüm çocukların
beğenisine sunmaktayız.
Önceliğimiz bu doğrultuda
daima ürünlerimizin kalitesi ve
rahatlığıdır. Koleksiyonumuza
ebeveynlerin de hassasiyetlerini
göz önünde bulundurarak %100
Pamuk kumaşlardan, toksin
maddeler içermeyen sağlıklı
üretim teknikleri kullanarak
şekil veriyoruz.
İstanbul Merter ve Laleli’deki
toptan satış mağazalarımız,
yurtiçi ve yurtdışındaki yüzlerce
satış noktalarımız ile her yıl
yüzbinlerce çocuğu mutlu
ediyor, onların mutluluğundan
büyük keyif alıyoruz.
As NK Tekstil, Unsea brand
has been setting trends in kids
wear fashion since 2002 and
we work with great sensitivity
to produce the best quality and
right products for the health,
happiness and comfort of our
children.
For Unsea, children are
perceived as individuals who
can give their own blessings
and we present our designs
to all children’s liking. Our
priority is always the quality
and comfort of our products in
this direction. Considering the
sensitivities of our parents, we
use 100% Cotton fabrics using
healthy production techniques
that do not contain toxins.
With our wholesale stores in
Istanbul Merter and Laleli,
with hundreds of sales points
in Turkey and abroad, we
make hundreds of thousands
of children happy each year,
and we are delighted with their
happiness.
Компания NK Textile под брэндом Unsea с
2002 года развивает направление детской
одежды. Мы работаем с особой деликатностью,
изготавливая лучшее качество и подходящие
товары для здоровья, счастья и комфорта наших
детей.
Unsea воспринимает детей как взрослых,
которые могут сами выбирать и принимать
решения, поэтому мы предлагаем наши модели
для всех детей. Нашим приоритетом всегда
является качество и комфорт нашей продукции.
Учитывая восприимчивость наших родителей
мы используем только 100% хлопок, используя
только безопасные методы производства, без
токсинов. В наших оптовых магазинах Мертер
и Лалели в Стамбуле, а также в сотне торговых
точках в Турции и за рубежом, мы ежегодно
доставляем счастье тысячам детей, получая от
этого огромное удовольствие.
72
Ocak / Şubat 2019

74
Ocak / Şubat 2019

Örme ve dokuma çocuk giyiminde entegre bir firma
olan Zeynep Giyim; 1970 yılında başladığı tekstil
sektöründe ki yolculuğunda bugün lider konumundadır.
Hazır giyimde yılda iki kere koleksiyon yapan
Zeynep Giyim, 0-12 yaş için “Zeyland” ve “Mininio”,
yenidoğan grubunda da “Mininio Baby” markası ile
faaliyet göstermektedir. Tesislerimizde; 0 – 12 yaş
çocuğunun sağlığı ön planda tutularak, kanserojen
madde içermeyen boya ve aksesuarlarla, Ekoteks
100 belgesi standartlarına uygun üretim yapılmaktadır.
Koleksiyonlarımız başta Avrupa, Rusya, Ukrayna,
Belarus ve diğerleri olmak üzere birçok ülkeye
ihraç edilmekte ve iç piyasada yaklaşık 300
çocuk butiğinde satılmaktadır
Zeynep Giyim which was found in 1970 is a leader
Turkish company in designing, manufacturing
and marketing of children’s apparel for domestic
and export markets. We have a large collection
for children clothes which we produce two times a
year (Spring&Summer and Autumn&Winter
Collection) for our own brands “Zeyland”, “Mininio”
for 0-12years and “Mininio Baby” for new borns.
Having the backgound in children’s ready-wear
market with the innovation concept and years
of experience, we develop and manufacture new
and high quality products approved
by ECOTEX 100 quality certificate. We are making
export to many of European countries, Russia,
Ukraine, Belarus, etc. and our clothes are soled
around 300 points in Turkish domestic market.
.........................................................................................................................
3-6 Month - 8 Years
Компания Zeynep Giyim A.Ş была основана в 1970-ом году
является производителем модной детской одежды от 0 до 12
лет.Широкий ассортимент,доступные цены,высокое
качество сделало нашу марку одной из первых и лидирующих
компаний в Турции. Гордостью компании являются бренды MI-
NINIO, MININIO BABY, ZEYLAND. Kак правило дважды в год
ведущими дизайнерами разрабатывается новая,сезонная
коллекция с учётом последних тенденций европейской
детской моды, это «весна-лето» и «осень-зима».Большой
модельный ряд гарантирует возможность выбрать стильную,
высококачественную одежду. В работе Zeynep Giyim A.Ş в
первую очередь заботится о здоровье детей используя
красители и аксессуары не содержащие канцерогенных
веществ,а только высококачественные материалы,прошедшие
гигиеническую экспертизу и соответствующие
международным стандартам качества.
Head Office: Koçman Cad. No: 44 Güneşli Bağcılar İstanbul TURKEY Phone : +90 212 656 37 77 Fax: +90 212 550 44 73
Factory : Akbayır Mevkii Velimeşe Çorlu TURKEY Phone : +90 282 674 41 82 - 83 E-mail : info@zeynep.com.tr

interview
WIth its original style, Larice opens up
to the World
Differentiating with its quality and originality, Larice
leads fashion by introducing its 2020 winter collection in
March this year.
today not only sprouted. Larice is a
brand that exceeds the borders of the
country with its quality and its original
line of style in design. Since 5
years ago, it was founded, its journey
story started with homewear. Indifferent
to the change and transformation
of fashion, the brand is positioned
at a different point with the values it
adopts. There is a great success of visionary
perspective, able to consider
customer’s expectations, to give confidence,
to demonstrate his labor and
passion for success.
Tülay Tekstil’s foundation dates
back to 1987 with its deep-rooted
history. The company started
its business with underwear and
pyjamas, and then the brand’s product
portfolio is diversifying. Immediately
thereafter, a new brand has been
devolved and Larice brand is born.
The architects of the brand, which
is the result of the needs and expectations
of the customers created for
the children’s wear. Levent Fındıkçı
and Yasemin Melek Fındıkçı are witnessing
that seeds they planted grow
Parents everywhere in the world are
more conscious and sensitive in the
choice of fabrics that are directly in
contact with the child’s skin. Yasemin
Melek Fındıkçı stated that they focused
on this awareness in their production,
she said, “We share the same
concern with our customers. As Larice,
we take care every detail, from the
fabric qualities of all products, to the
printing and other materials used and
being in compliance with the health
criteria. we prefer cotton and organic
fabrics that will not harm the sensitive
skin of children.
Larice, which is as free and brave as
possible in the themes determined
according to the season and trends ,
generally embraces vivid colors with
a different perspective in contrast to
78
Ocak / Şubat 2019

interview
pastel and soft colorspreferred in homewear.
Larice is preparing to introduce
its winter collection of 2020 in
March this year.
Larice, the pupil of the
Middle East!
Operating mostly for international
markets, Larice is one of the leading
brands in the Middle East. Informing
about their export targets Levent
Fındıkçı, said, “We are focusing on
the Russian market in addition to the
Middle East. In the European market,
Larice products are sold both on the
wholesale and retail side via e-commerce
platforms. If we are preferred
today, it shows that we have the quality
of the Larice brand at different
points in the world. Within a short
period of time, we have always raised
our targets in a 5-year-old adventure.
Being a recognized brand in the domestic
market and in exports, there is
work hard, labor and passion.”
Reflecting the vibrant and energetic
worlds of children, Larice creates a
new world with original lines. Melek
Fındıkçı stated that they had a unique
identity in design and she said, “The
joyful, vibrant and moving worlds of
children are our greatest inspiration.
Established the brand has its own color
scale. Another important aspect
of design is comfort. We combine our
strength in design with comfort and
convenience. We attach great importance
clothing to be designed flexible,
to be able to move freely in children.”
Larice has grown 10 times
since the first day
There are back dynamics in the stability
and continuity of the Larice
brand. Pointing out that one of these
factors is continuity and quality, Levent
Fındıkçı said, “The reason for
our continuity is that we use the same
fabric and the printing quality as the
day we started. Even if the cost increases,
we do not change our preferences
in yarns and fabrics. Even if we
know we can’t make money, we don’t
compromise on our quality. We never
use substances of cancerogenic. We
supply our good raw material from
reliable and approved companies, we
are approaching all our customers
from the same distance. Since the day
we started, the brand has achieved
a 10-fold production chart. This is a
serious rate. We increase our targets
every year.”
Ocak / Şubat 2019 79

interview
In the heart of Bursa 40 years old giant
tree CANTOY takes its place among
World brands in Bimbo Expo, ITALY
PITTI with its brand “babydola”…
Caravanserais, hundred years old mosques, Inns,
Turkish baths, Iskender kebabs and of course chestnut
sweet bring the mind the beautiful city Bursa which
lately has a reputation as a baby textile production
center both in domestic and international markets.
Especially Producers which gathered in Vişne Caddesi
(Cherry Avenue) made this street as trade area. It
became a famous market that draws attention of foreign
companies due to Works of BEKSIAD, support of BTSO
and various Exhibitions. CANTOY lead this genetarion
when it opened its first magazine in Vişne Caddesi
(Cherry Avenue) in 2010 and we have visited CANTOY’S
new factory in Kestel. Here is our reportage with Mr.
Yunus Emre Otman from Cantoy.
The story has started in
Bursa in 1980. What was the
secret that made Cantoy as
well-known brand in whole
market?
Since 1980 Cantoy continues
with a structure that first and
second genaration still work
together. We have establish a Cantoy
line which serves the sector almost
40 years. Without production it was
not possible indeed. We as Cantoy
have a style and we work with AR-
GE team to keep it up. First of all
we decide what to sell according to
our style and looking for companies
that their production fit our needs
to determine what to buy. When the
quality product and correct price
80
Ocak / Şubat 2019

www.babydola.com
www.babydola.com
www.cantoybebe.com

www.babydola.com
www.babydola.com
www.cantoybebe.com

interview
policy added to it that makes Cantoy
alive. Visitors from 74 countries
and 81 cities come to this style. Our
system based on repetead successes.
We are pleased to be a brand without
produce.
We are serving our clients with
3,000sqm magazine in Bursa and
800sqm in Laleli, Istanbul.
Intention of moving to production
line was the creating a freer area to
reach out to your dreams i believe.
We can say so. We as “babydoll” have
started to this road with another
company that shares the same love
with us to realize our production
decision in 2012. Our products are
unique. Our main production line
contains 0-2 years old child’s needs.
We are producing from 550 different
materials. Last 4 years we are bringing
the products that we produce to
our clients. We are participating
the exhibitions in domestic and
international.
You will be one of the
numerous Turkish companies
in Pitty, Italy on January 17-
19 with your Babydola
brands…
We had a goal that we put years
ago. We think that Pitti Bimbo is a
showroom. It is our honor to be next
to other World brands . we aim to be
a World brand with Babydola. We
wish that Babydola will be a brand
name that can be bought safely in 192
countries around the World.
Can we say that you want to
reach out the World market
with Babydola?
We have opened a small open in
Milano in 2014. Kind of sales and
marketing Office. After that in Madrid
another Office for textile and color
designs. Babydola is patented in
Madrid so it is also known as Spanish
brand. We desing in Europe and
produce in Bursa and Istanbul.
Ocak / Şubat 2019 81

about us
Haliş Bebe Tekstil San. ve Tic. Ltd. Şti. 2000 yılında başladığı tekstil
sektöründeki yolculuğunu 18 yıldır başarıyla devam ettiriyor. 0-14 yaş
aralığında, kız ve erkek çocuklarına yönelik penye çocuk giyim ve örme
gruplarını sunuyor. Kaliteden ödün vermeden, özgün tasarımlarla hayata
geçirilen ürünler dünyanın her yerine ihraç ediliyor. Çocukların tenine
kanserojen hiçbir maddenin değmeme gerektiğinin hassasiyeti ile hareket
eden firma, üretimde dünya sağlık normlarına göre hareket ediyor. Kalite
ve sağlık kriterlerini daima birinci sırada tutan Haliş Bebe, dünyanın her
yerine Türk kalitesini taşımayı ilke ediniyor.
Haliş Bebe Tekstil San. ve Tic. Ltd. Sti. has been successfully continuing his
journey in the textile sector, which it started in 2000, for 18 years. Haliş
Bebe offers combed cotton children’s clothing and knitting groups for
girls and boys in the age range of 0-14. Without compromising on quality,
products which are manufactured with original designs are exported to
every part of the world. The company acts according to the world’s health
norms in production, acting with the sensitivity of children not to touch
any substance carcinogenic to the skin. Keeping quality and health criteria
in first place, Haliş Bebe adopts the principle of carrying Turkish quality to
every part of the world.
«Халыш Бебе Текстиль Сан ве Тидж. ЛТД.» ( Halis Bebe Tekstil San.Ve
Tic. Ltd.Sti ) ,была создана в 2000 году
Наша компания более 18 лет успешно работает на рынке текстильной
готовой продукции в сегменте детская одежда. Основным
направлением деятельности нашей фирмы является производство
детской одежды от рождения до 14 лет.
Наше большое преимущество в том, что мы являемся производителем
полного цикла - от разработки дизайна до выпуска готовых изделий.
При создании коллекции детской одежды дизайнеры нашей
компании в первую очередь ориентируются на последние модные
тенденции, чтобы даже самые притязательные маленькие модники
и модницы нашли себе что-то по душе. Также
мы не забываем и о функциональности, ведь
дети так активны!
Все материалы для изготовления одежды
нашей компании проходят тщательный отбор.
Мы отдаем предпочтение только самым
лучшим материалам, отвечающим последним
тенденциям в мире моды и соответствующим
всем требованиям новейших технологий в
производстве одежды.
На сегодняшний день наша одежда
зарекомендовала себя на мировом рынке, как
качественный, модный, уникальный товар .
Покупая любой товар, люди в первую очередь
задумываются о его качестве. Одежда из Турции
уже успела стать символом надёжности, а
турецкие поставщики – гарантом качества для
потребителей. Изготовленная из отборных
натуральных материалов продукция будет не
только хорошо сидеть, но и исключит любое
неудобство. Человек будет чувствовать себя
максимально комфортно, что и является
залогом успешной торговли.
82
Ocak / Şubat 2019

Veysel Karani Mahallesi Bakan Caddesi No:11
Kat: 2 P.K: 34885 Sancaktapa / İstanbul
Phone: +90216 397 22 33
0531 870 38 34
www.halisbebe.com - e-mail: halisbebe@hotmail.com

interview
Pappulo shoes perfect the dresses
Offering original and
unique shoes on the
design side of the
business for children to
feel special, Pappulo has
a rich portfolio
of footwear for
the ages between 0-12
years old.
The brand, which is interwoven
with fashion in the design
process, brought together all
the trends this season in baby and
children’s shoes. Offering 2 new collection
in one year, Pappulo, mostly
working with brands serving in
the field of children’s dresses. Stating
that they are following the latest
trends in their shoes, Ali Başkavas of
Kavas Shoes, said, “The material we
use on the county, accessories and
colors make a stylish combination
with the dress. clothing companies
working with us can find everything
they want with a wide range of products
due to our expertise in the field
of baby kid dress, and they are happy
to work with our factory.”
84
Ocak / Şubat 2019

interview
“2019 will be year of Dear Baby”
Beside baby dressing sets, Dear Baby is quite ambitious
with its rich models and evening dresses.
Founded in 2013, Cinar Tekstil produces
dressing for 0-10 age group
under its Dear Baby brand. The company
expands its product range for
0-3 years aged babies. Exporting to
Russia, Iran and the Arab countries,
Dear Baby aims to boost exports for
more countries.
Stating that they attach more importance
on baby kid dressing sets in
2019, Owner of Çınar Tekstil, Saniye
Demir, said, “We design our products
by following the fashion agenda. We
take care of design and also production
process. 2019 will be our year.”
“Children’s ideas are
important to us”
Drawing attention to the point where
they are sensitive in production,
Demir said, “As a mother, I always
care production quality, taking into
consideration its quality for my own
daughter. In fact, I mostly ask the
first models out of the design before
I dress up my daughter and whether
she likes it and dislikes it. Clothing
patterns, fabrics and accessories are
very important to us. Children’s ideas
are very important to us. For this reason,
we definitely take the views of
children.”
Evaluating the textile sector, Demir
emphasized that the competitive
environment of the firms in the sector
is harsh. She said, “By meeting and
coming together, Turkish companies
strengthens in foreign markets and
need represent Turkey effectively.”
86
Ocak / Şubat 2019

Fas hi o n
Colorful like a rainbow
Velvet Fabric is popular in 2019
Spring-Summer Trends. The stylish
and comfortable fabric is
indispensable for this season’s clothing.
The velvet, highlighted in vivid colors,
emphasizes the style of children.
The mother-child combinations, called
mini me, are also popular this season.
These parts that mothers and children
will love will provide a unique touch
to their styles.
2019 will be a year in which light shades
are used most. Many shades of pink, blue,
green will be reflected in fabrics.
88
Ocak / Şubat 2019

Fas hi o n
Inspiration
from nature
Inspiration from nature in
the new season is reflected
in clothing patterns and
designs. The serenity of
green and blue tones reveals
itself in clothing. The floral
breezes which are essential
for the spring seasons are
indispensable for the springsummer
season of 2019.
2019 spring-summer
season colors will
warm you
The reflection of nature,
green and brown as well as
mustard, yellow and orange
are among the popular colors
of this season. Combined
with bomber jackets that
will be reflected in plenty
of sparkling days show the
vividness of the season.
Ocak / Şubat 2019 89

Fas hi o n
Key winter colors
Brown tones
We can say that dark colors usually
popular in winter. When
we look at the trends of 2019,
it is seen that brown tones, orange and
tile colors are combined with white in
children’s fashion.
Shoes that complement the clothing is
elegance and simplicity in 2019.
The licensed products of toys or cartoon heroes
are colored in Boyner stores. Licensed products of
Enchantimals, Barbie, Spiderman, Cars and Frozen
are waiting for children in Boyner.
90
Ocak / Şubat 2019

In the name of the power of the coat!
Are we ready for a winter where
we will see all colors, varieties
and cloth coats together? This
winter will be warmer with striped
track suits, woolen sweaters and boots.
The winter icons used in sweaters
this season are also very trendy. Animal
patterns such as deer and tiger
are also used in winter colors with red,
brown, gray.
Ocak / Şubat 2019 91

fair
Paperworld Middle East expands offerings to reflect
‘More than Paper’ theme for 2019 and beyond
Offering Playworld Village,
Paperworld Middle East
opens in Dubai, UAE,
18 - 20 March, 2019.
Connect with leading manufacturers
and suppliers, discover
the latest trends and canvas an
exciting variety of creative solutions
for your marketing and office needs.
In addition to a dedicated segment
for corporate gifts and premiums,
Paperworld Middle East is also home
to the region’s leading platform for
children’s toys and games, Playworld
Village (formerly Playworld Middle
East). Visitors can also explore a
unique variety of leather goods at the
co-located show, Leatherworld Middle
East.
Playworld Village
Toy stores, hypermarkets and department
stores selling children’s toys,
baby lifestyle and early childhood
stores, kindergartens and nurseries
should also visit Paperworld Middle
East.
A dedicated section for children’s
toys. Products include Baby and Infant
Toys & Equipment¸ Pre-school
educational toys and games, Children’s
clothing and accessories, Furniture,
Toys and Games, Bicycles, outdoor
play and sports, Equipment, Dolls,
Models and Electronic toys and computer
games.
Playworld Pavilion replete with children’s
toys and games was well received
by more than 7,000 visitors from
90 countries.
Paperworld Middle East brings together
world-renowned brands, regional
players and promising innovators for
an exciting three-day showcase featuring
products ranging from office and
school supplies to festive decorations
and brandable merchandise.
A whole new world of potential business
opportunities awaits thousands
of regional trade buyers, distributors,
retailers, corporations, and educational
institutes at the upcoming edition
of the Paperworld Middle East 2019
exhibition in Dubai.
‘More than Paper’ is the underlying
theme of the region’s foremost trade
fair for stationery, office supplies,
toys and games, and organiser Messe
Frankfurt Middle East is staying on
course with an expanded product line-up
and special programme of value-added
events.
In its 9 th edition in 2019, Paperworld
Middle East has over the years continually
added to its fast-growing product
range. In its previous edition in
February 2018, it added Leatherworld
to the exhibition floor, presenting
the region’s only B2B platform for finished
leather goods and accessories.
A new Corporate Gifts section was
also introduced to the show in 2018,
while a revamped Playworld Pavilion
replete with children’s toys and games
was well received by more than
7,000 visitors from 90 countries at
the Dubai International Convention
and Exhibition Centre.
That’s in addition to regular features
such as the Wrap Star competition
and the Green Room for sustainable
stationery and office supplies, while
a three-day seminar programme ensured
industry professionals and insiders
were kept up-to-date with the
latest Middle East market trends.
Now Messe Frankfurt Middle East is
upping the ante, and is introducing
more creative and playful initiatives
that further underline Paperworld
Middle East’s More than Paper tagline
when it opens from 18-20 March
2019 at the Dubai International Convention
and Exhibition Centre.
More than 300 exhibitors from 40-
plus countries are expected to participate
in the next edition of the annual
three-day event. All the regular features
are again returning, while among
the new highlights next year is the
Corporate Gifts Avenue aimed at the
discerning buyer.
The exclusively designed area toward
the centre of the show floor will comprise
a row of manufacturers and
suppliers of high-end corporate gift
items, from luxury confectionery and
high-tech gadgets, to unique accessories
and niche leather goods.
The international appeal of Paperworld
Middle East 2019 will be
further underlined by country pavilions
from Germany, Korea, and a debut
pavilion from Sri Lanka.
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Ocak / Şubat 2019

18 – 20 March 2019
Dubai, United Arab Emirates
Play & Creative
More than paper.
Play to win at the ultimate
industry platform
The only exhibition of its kind in the region for children’s
toys, games, furniture, clothing and sports equipment,
Playworld Middle East presents a unique opportunity to
showcase your finest and make connections that matter
to grow your business in key markets.
To exhibit, email us at
Playworld@uae.messefrankfurt.com
www.playworldME.com
www.paperworldME.com

Observer
An attractive
country for the
textile industry:
Morocco
Morocco continues
to be the gateway of
Africa to the world
with its geographical
location and
the economic and
political structure it
has maintained for
years. We compiled
the advantages
of the country for
you, Turkish textile
companies to enter
the Moroccan
market.
With a population of
35 million people,
Morocco becomes an
attractive side for the Turkish
textile producers with similar
rebuke to Turkey. As the two
countries with common cultural
values, our cooperation in
the economic sense is constantly
increasing. Approximately 25
percent of domestic and foreign
investment in the country with
94
Ocak / Şubat 2019

Observer
all sub-sector is realized in the
textile area. In order to export
apparel to the EU, USA and Canada,
Morocco is also engaged
in importing or exporting custom-made
fabrics within the
framework of a temporary
admission system. Imports of
fibers, yarns, fabrics and accessories
account for more than
10 percent of total exports.
Turkish products are recognized
as both cheap and quality
in Morocco and met with
approval. Direct international
flight to Casablanca from Turkey
are also offered an opportunity
to follow suit over
their investments to businessmen.
Although not prolong the
duration of passport visas for
citizens of the Republic of Turkey
and Morocco to be at least
6 months and the passport is
sure that at least 1 page. This
country, which is one of the
most stable economies in Africa,
is a gateway to the Turkish
companies that want to expand
to Africa and Europe due to its
location in the region.
The joint political declaration
was signed in June 2013 in
the countries level for setting
the Turkey-Morocco’s High-Level
Strategic Cooperation Council
(YDSK). Due to 85 % of the
industry consists of the small
and medium-sized enterprises,
it gives Morocco ‘s textile
industry the great flexibility. In
this case, ordering according to
fashionable and changing trends
possibility to prepare. In Morocco,
especially in Casablanca,
the trade center of the country,
there are also quite modern
fairgrounds. These trade fair
areas, which are the bones of
African trade, are hosting hundreds
of thousands of businessmen
annually and expanding
the country’s import- export
volume. Modern shopping malls,
historical texture, shining
streets in countries are not
only a center of attraction for
of Morocco but also shopping
center for Africa and European
and it hosts million tourists
a year. Both European Union
, as well as USA and free
trade agreements with Morocco,
which has the chance
to enter into these two major
markets through preferential
trade is an important supplier
for this market, especially in
the garment export rising.
Morocco, where fabric imports
are exempted from customs
duty, makes the biggest contribution
to the import of fabric,
and also makes a significant
contribution to the export
of sub-industry, accessories,
garments and textile machinery.
Our country is an important
supplier of ready-made
clothing in this country. When
our imports are analyzed, it is
seen that almost all of the products
are made of ready-made
clothing in parallel with the general
trade in Morocco.
Ocak / Şubat 2019 95

News
The meeting point of business people:
Leading Bosses Union
The Leading Bosses Union,
formed by the successful
owners of the company in
their field, is an inevitable
opportunity for members
to expand their business
network.
Successful business people from
different sectors joining the Leading
Bosses Union are developing
their business by making use of
each other’s business network. Leader
Bosses Union is an association
that brings together all businessmen
of Turkey’s tradition, legal, physical
and spiritual structure according
to any association, organization or
non-member congregation, only have
achieved success in their field.
With a meeting held on Wednesdays,
three days and three times per
month, the communication of the
Union is growing and the unity is
growing. This is a one-to-one platform
for business people who want to
grow their business and revive their
entrepreneurial spirit by making use
of the knowledge and experience of
successful bosses.
The working principle of the
Leading Bosses Union is as
follows;
The first group consists of 60 members,
50 of which are main members
of the group and 10 of them are guest
staff. This is the business segment
of everyone in the main staff
of 50 people from different industries.
Participants guests also desire
after reaching a sufficient number
of line, they can be included in
the second group. In this way, the incoming
guests will benefit from this
network and each group will expand
the business network.
Leading Bosses Union is an active,
moving and dynamic community. The
Union has a work card. The natural
selection method is used, one not
working is being disqualified. Every
week, at least one or two must be followed
by each person from the Union
and at least one job or business
consolidation need to be done. The
person who directs most visits in the
week and the job are rewarded and
the penalty system is applied. This
penalty is a sweet penalty, the prize
is also a sweet prize. The week’s penalty
presents next week’s champion
with a valuable gift. Persons who have
been sentenced for 3 consecutive weeks
are eliminated from the Leading
Bosses Union. A member selected
from guests who work better than the
similar sector passes.
With “two heads are better than one”
principle, business platform that
everyone will absolutely need to expand
the business network with successful
business people, to benefit
from the interest can be visited on
www.liderpatronlar.com , you can follow
the social media accounts as well.
97
Ocak / Şubat 2019

about us
‘’SADECE KOLİ DEĞİL ÇÖZÜM ÜRETİYORUZ, BU
YÜZDEN İŞ BİRLİĞİMİZDEN KAZANACAĞINIZ KAT-
MA DEĞER BİZİM İÇİN ÖNEMLİDİR’’
2003 yılında kurulmuş olan Monart Ambalaj Oluklu
mukavva koli ve kutu sektöründe İstanbul İkitelli
Organize sanayi bölgesinde siz değerli müşterilerimize
hizmet vermeyi sürdürmektedir.
Oluklu mukavva, tripleks koli ve ofset kutu üretimimiz
ile sektöre çözüm sunan, 1.500 m 2 üretim alanı
ve teknolojik baskı, kesim, dikiş ve yapıştırma makinaları
ile entegre bir firma olan Monart Ambalaj iç
ve dış piyasaya hizmet vermektedir.
Üretimimizde kullanılan oluklu mukavvalarımızın
tümü %100 geri dönüşümlü olup, baskıda kullandığımız
boyalar su bazlı olduğundan, çevre dostu
ürün kullanımı ile kaynaklarımızı verimli kullanıp
hizmetlerimize devam etmekteyiz.
Çağdaş ve yenilikçi kurum kültürümüz ile 2013 yılında
yapmış olduğumuz yeni makine alımlarımızla
Ar-Ge çalışmalarımıza yaptığımız yatırımları arttırarak,
müşteri memnuniyeti odaklı çalışma prensibimiz
ile kısa sürede yüksek kaliteli ve uygun fiyatlı
hizmet sunmaktayız…
Sürekli gelişen ve büyüyen firmamız da toplam kalite
anlayışımızı her zaman koruyarak siz değerli
müşterilerimizi de aramızda görmekten memnuniyet
duyarız…
‘’WE PROVIDE NOT ONLY PACKAGING BUT ALSO
SOLUTION, THEREFORE THE VALUE YOU WILL
ACQUIRE AS ADVANTAGE
WITH OUR COOPERATION IS IMPORTANT FOR US’’
Monart Packaging, which was established in 2003,
continues to serve you valuable customers with
corrugated cardboard box and box sector in Istanbul
İkitelli Organize industrial zone.
With corrugated cardboard, triplex boxes and offset
box production, As Monart Packaging, we offer solutions
in the industry in our 1,500 m 2 production
space providing a technological printing, cutting,
stitching and gluing machines for domestic and international
markets.All corrugated cardboard used
in our production is 100% recyclable, water-based
dye that we use in printing we continue to use our
resources efficiently with the use of eco-friendly
products and services.
We offer quality and competitive price service
adopting a contemporary and innovative corporate
culture with our new machine purchases we have
done in 2013 with R & D work and our working
principle of customer satisfaction.
We are pleased to see our valuable customers by
protecting our total quality understanding and
growing and enhancing our company...
98
Ocak / Şubat 2019

News
Turquality improves international
competition power of companies
* Firms that are supported
by Turquality program,
increase their export
volumes more and are
preferred by foreign
companies as strategic
partners. They also offer
flawless services and
perfect business relations.
The only branding program supported
by the state in the world,
Turquality empowers companies
in their efforts in global competition.
A private company Progroup
helps firms to benefit the most from
this program and emphasizes on the
importance of competitive advantage
in global markets.
Turquality fastens branding
and exporting processes
Accounts for 73.5 percent of national
employment, SMSBs, small and medium
sized businesses, produce 62% of
national income. SMSBs have a share
about 55 to 69 percent of exports from
Turkey and 17% of R&D expenditure.
On the other hand, some SMSBs have
been experiencing problems in their
efforts for sustainable growth since
they lack powerful corporate structures.
In this regard, Turquality offers
consulting services to the member
companies for five years.
Business model of Turquality
fastens branding processes
Progroup international consulting
chairman Dr. Salim Cam explains the
process of Turquality program: “Managed
by the Ministry of Commerce,
Turquality program aims to help Turkish
brands in their efforts to improve
their global competitive powers
and becoming a learning organization.
Turquality is functioning also as
a special business model for member
companies. In this way, branding efforts
of the companies have become
speedier and firms can grow more in
international markets.
Exports of members of
Turquality increase
Salim Cam says that unit incomes of
the member companies are more than
others. The unit prices of exports from
companies in Turquality program
average about 3.5 dollars per kilogram
while other companies sell their
goods at 1.5 dollars per kilogram on
the average. Those companies which
are supported by Turquality export
more and are preferred by the foreign
companies as strategic partners.
Competitive power depends
on the human factor in
Turquality program
In Turquality program competitive
advantage is depended on human factors.
Competitive power cannot be obtained
by having artificial intelligence
over human intelligence. Turquality
program regards the machinery and
technology as tools, and it respects
the humans as objectives. Technology
has to be used in business and design
processes, and the emotional relationships
among robots should be approached
carefully. Turquality has a
more human approach while focusing
on the communication between people
and emphasizes on the importance
of establishing learning organizations
and principles of mutual living culture.
With the use of common sense in
organizations, the world may become
more humanized and collective competition
may become a norm in the
future, says Salim Cam.
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Ocak / Şubat 2019

fair
Baby textiles are on rise in Gaziantep in
recent years
Pentex 2019 Combed Textile
and Technologies Fair
will be held between 23-26
January 2019!
Pentex Combed Textile and Technologies
Fair will be organized
at Gaziantep Middle East Fair
Center by AKORT Fuarcılık, with the
support of Gaziantep Chamber of Industry,
PENKON Combed Textile, Apparel
and Ready Wear Association.
Visitors will meet in Gaziantep between
23 and 26 January 2019 for the
2019 fashion. 8. PENTEX Combed
Textile and Technologies Fair will not
only increase the trade volume of the
sector but also offer the opportunity
to see the latest developments in the
market.
PENTEX Fair, especially in recent years
with the incentives in Gaziantep,
where investments have increased,
will provide important business connections
and will bring vitality to the
sector. Gaziantep has a significant
share in the country’s economy both
in terms of production capacity and
export and employment, and Gaziantep,
which is located on the historical
Silk Road, is an important center
where the textile and apparel sector
is concentrated.
PENTEX Combed Textile and Technologies
Fair, where visitors from
Turkey and abroad are expected, is
a platform that will carry the sector
forward and take steps to increase the
international competitiveness.
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Ocak / Şubat 2019

about us
Çınarlar Ambalaj ilke olarak üstün kalitede ürünleri
rekabetçi fiyatlarla sunmayı benimsemiştir. Üretim
altyapımız değerli müşterilerimize en kaliteli ürünleri
üretmek için son teknoloji üretim ekipmanları kullanılarak
oluşturulmuştur. Günümüzde kaliteli ürünlerin yanı
sıra hız ve servis kalitesinin de çok önemli olduğunun
farkındayız, bu yüzden standart termin sürelerimiz
dahilinde teslimatları gerçekleştirmek konusunda
titizlik gösteririz. Ürettiğimiz her ürün birbirinden farklı
olmasına rağmen, bizim tüm ürünlerimize yaklaşımımız
aynı temel prensipler eksenindedir. Sizleri de bu ayrıcalıklı
hizmetten faydalanmaya bekleriz.
“Ürününüzü Kişiselleştirin”
Çok çeşitli model, renk ve aksesuar seçenekleri ile
ürününüzü kişiselleştirin. Plastik, nonnowen, ham beze
kadar birbirinden farklı malzeme seçenekleri, her bütçeye
uygun ürünü bulmanıza yardımcı olur. Geriye sadece size
uygun rengi, aksesuarı ve baskı yöntemini belirlemek
kalır. Konusunda tecrübeli personelimiz sizi en doğru
seçime yönlendirecektir.
“Değişken Sipariş Miktarları”
Firmamız 1000 adetten 10.000 adede kadar değişen sipariş
miktarları için değişken fiyatlar uygular. Böylelikle
yüksek adetli siparişlerinizde düşük fiyat avantajı yaşarken
düşük adetlerde ihtiyacınızdan fazlasını almadan firmanıza
özel ürünlere ulaşmış olursunuz.
Çınarlar Ambalaj offers superior quality products with
competitive prices. Our production infrastructure
has been created using state-of-the-art production
equipment to produce the highest quality products
for our valued customers. We are aware of the fact
that quality and speed and quality of service are very
important nowadays, so we are very careful about
timely delivering within our standard term. Although
each product we produce is different from each other,
our approach to all our products is based on the same
basic principles. We also expect you to benefit from
this privileged service.
”Personalize Your Product”
Personalize your product with a wide range of models,
colors and accessories. Different material options
such as plastic, nonnowen and raw clothing help you
find the product for every budget. All that remains
is to determine the appropriate color, accessory and
printing method. Our experienced staff will guide you
to the right choice.
”Variable Order Quantities”
Our company applies variable prices for order
quantities ranging from 1000 pieces to 10,000 pieces.
Thus, while you have a low price advantage in your
high numbered orders, you will have reached your
special products without lowering your needs.
104
Ocak / Şubat 2019

Observer
Turkey’s 2023 export goal for textiles is
USD 20 billion
Turkey also remains
among one of the
world’s most important
textile and apparel
manufacturing countries
and 6th largest supplier
in the world and the
3rd largest supplier to
the EU. Turkey’s textile
sector, aims to meet
3,67’s% of the total
exports by 2023
Clothing and textiles is among the
largest and best-performing sectors
of the Turkish economy, accounting
for around 7% of the country’s
GDP. There are some 56,000 textile and
clothing companies operating in the
country and they employ around two
million people. Turkey ranked 8th and
4th in global cotton production and
consumption, respectively. The country
ranked third in organic cotton production
after India and Syria.
The clothing and textile industry is largely
based on cotton. Domestic output
does not fully meet demand, which
makes Turkey the world’s third-largest
cotton importer after China and Bangladesh.
Clothing and textiles accounted
for nearly 20% of Turkey’s total exports
by volume.
Turkish clothing and textile exports
have been increasing over the past few
years but their share in the country’s total
exports has been shrinking. The clothing
industry exported some 65% of its
production and generated USD 15bn in
foreign sales. Cotton clothing accounted
for as much as 80% of exports. The
Turkish clothing industry was the 3rd
largest exporter to the European Union
and the 6th largest globally.
To support the industry’s climb up the
quality ladder, the Turkish government
has launched “Turquality”, a program
designed to provide assistance in marketing,
quality upgrade and strategic
positioning.
Turkey’s export goal
Turkey’s 2023 export goal for textiles is
USD 20 billion, securing a 3.6% share
of the global textile market. The sector
aims to cover 3.67% of Turkey’s total
exports by 2023, with the following targets:
Fiber and yarn totaling USD 2.5 billion,
woven fabric totaling USD 5 billion,
knitted fabrics totaling USD 3.5 billion,
technical textiles and non-woven surface
fabrics totaling USD 4 billion, textiles
for the home totaling USD 4 billion, other
textiles totaling USD 1 billion.
In order to reach these goals of the strategy;
some crucial actions, being implemented
by Turkey are:
Carrying out projects on R&D and development
of international competitiveness
in order to increase sectoral
exports capacity. Increasing the number
of national participations to international
fairs, general and sectoral trade delegations
and buying missions in target
markets. Implementing sectoral and
country based diversification strategy in
export composition. Focusing trade activities
on target markets. Enhancing the
export capacity of SME’s, Increasing the
number of global Turkish brands in the
world. Making Istanbul an international
fashion, fair and trade center. Providing
crucial inputs for exports. Creating sectoral
clusters for gaining competitiveness
in international markets. Improving
in logistic facilities of Turkey.
Developing new export finance tools.
106
Ocak / Şubat 2019

News
New record pleasure in export family:
The highest November export of all
times with 15.5 billion dollars
* Export in November has been 15.5 billion dollars by increasing
9.5 percent compared to the same period of the previous year. By
reaching highest export in November of all times, it is reached the
third highest monthly export figures.
* Turkey Exporters’ Assembly (TIM) Chairman Ismail Gülle said, “We
realized the highest monthly export in history in October. This time
we are happy that we reached the highest November export of all
the times. We are moving with our intensive efforts of our exporters
to ensure end of year goal of 170 billions of dollar. While we carry the
exports to new records, Mr. President has given us the good news that
we will enter into a strong investment phase in 2019 by launching
a new investment and employment campaign. We will also support
the mobilization of employment as exporters and focus more on
production and export.”
According to November export
data, exports rose by 9.5 percent
to $ 15.5 billion with
respect to same period of last year.
Thus, by exceeding the exports value
of 14.2 billion dollars in November
2013, it is reached highest exports in
November in the history. In the last
12 months, exports increased by 7.8
percent to 168.1 billion dollars. In the
first 11 months, exports increased by
7.7 percent to 154.2 billion dollars. In
November, after October and March
2018, the highest monthly exports of
all time were realized.
Evaluating the export figures, Turkey
Exporters Assembly (TIM) Chairman
İsmail Gülle said, “2018 is a year of record-breaking.
In October, we had the
highest monthly exports in history.
This time we have the happiness of
signing the highest November export
of all-time. We are moving forward
with confident steps to our end-year
target of 170 million dollars with the
intense efforts of our exporters.
Gülle: “Human resource is
one of the most important
issues for exporters.”
Gülle, who evaluated the recent economic
developments, said: “As we
move exports to new records, Mr.
President has launched a new investment
and employment mobilization
and gave the good news that we will
be able to enter 2019 strongly. We
were looking forward to such a campaign.
We, as exporters, will support
mobilization of employment and we
will focus more on production and
export. Human resources is one of the
most important issues for exporters.
Reducing the tax burden on employment
and raising qualified human
resources are among the issues that
we give most importance. In addition
to the mobilization of employment, it
may be beneficial to employ SSI employer
premium reduction to encourage
more staff to be employed.”
Gülle: “The effect of exports
on third quarter growth
figures will be positive”
TİM Chairman Gülle continued his
words as follows: “Our government’s
current approach shows that export
remains at the heart of our economy
agenda. As TIM, our target is building
Turkey which gives trade surplus and
grows with export. We will see the positive
effect of exports in third quarter
growth rates as in second quarter of
2018.”
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Ocak / Şubat 2019

Observer
China is very advantageous
in the textile industry
The textile industry
is a huge economic
force worldwide.
China is one of the
largest influencers in
the textile industry
today. They make
the most clothing in
the world, as well
as being the largest
exporter of textiles.
The current world population is
7.1 billion; this number is expected
to grow to 9.2 billion by 2050. The
bulk of this growth will take place
in underdeveloped and developing
countries.
Population and economic growth
will stimulate rapid increases in
textile production and consumption,
which, in turn, will drive significant
increases in the textile industry’s
absolute energy use, water
use, and carbon dioxide (CO2) and
other environmentally harmful
emissions.
China is the world’s top textile
exporter with 40% of world textile
and clothing exports. The textile
and clothing industry is the
largest manufacturing industry in
China with about 24,000 enterprises.
China is the largest clothing
producer in the world and has the
largest production capacity for textile
products consisting of cotton,
manmade fibers and silk.
China exported $274 billion in textiles,
a volume that was nearly seven
times that of India, the second
largest exporter with $40 billion in
exports. This accounted for 43.1%
of global clothing exports.
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Ocak / Şubat 2019

Observer
The industry continued to grow
though more slowly until Second
Sino-Japanese War, when the war
destroyed many mills and their
supply chains. They did not fully
recover until the 1950s, at which
point many of the major tycoons
had moved their empires to Hong
Kong to avoid persecution, while
the rest of the industry was monopolized
by the government.
China’s advantages
China’s big advantage in the textile
industry is price. Their exports are
usually cheaper than many other
countries like Brazil or Thailand.
The reason that China can do this
so easily is due to the small amount
of pay they offer their employees.
Compared to other countries,
they are among the lowest in pay.
Although this doesn’t benefit Chinese
workers, it works to the advantage
of countries trying to buy
their products.
Another advantage China has is
their scientific community. China
is a country on the cutting edge
of science and has been for decades.
This enables them to come up
with new synthetic fibers which
help create their textiles. They also
have some of the largest quantities
of cotton and silk available on the
market, which is important not
only in the creation of their textiles,
but because they can sell it to
countries that cannot grow it as
readily.
Ocak / Şubat 2019 115

fair
Capture the booming baby products and
toddler toy markets in China
10th Stroller and Baby
Product Fair and 31st
Toy and Education
Fair will be held on
8 – 10 April 2019 in
Guangzhou, China
The Chinese Government’s recent
decision to officially end
its decades-old One Child Policy.
Now Chinese couples are allowed
to have two children and the birth
rate in China is expected to rise dramatically.
There are around 223 million
children under the age of 14 in
China, it would be an additional one
to two million newborns every year. A
boom in the baby products and toddler
toy markets is foreseeable!
Since 2010, Guangzhou International
Stroller and Baby Product Fair is held
with Guangzhou International Toy
and Education Fair concurrently. It is
the biggest baby product and toy fair
in South China. In year 2019, it will be
the 10th edition of Stroller and Baby
Product Fair and 31st edition of Toy
and Education Fair. It is a mature and
one of the most important Baby Product
and Toy Fair in China. In 2018,
the two events recorded 56,549 trade
visitors, and 1,105 exhibitors from 10
countries and regions, which is a new
record.
Serves as an effective business
platform for exhibitors
and buyers
1,105 exhibitors (2017: 1,068) from
10 countries and regions including
Australia, China, Denmark, Hong
Kong, India, Korea, New Zealand,
Switzerland, Sweden and Taiwan
showcased their products throughout
seven halls during the three-day
shows. The events were highly sought
after by industry players, with the
visitor number also increasing 5% to
56,549 (2017: 53,856). The two concurrent
events were held from 8 – 10
April at the Poly World Trade Center
Expo in Guangzhou, China. Given the
show’s significant development this
year, Ms Wendy Wen, Senior General
Manager of Messe Frankfurt (HK) Ltd
expressed her confidence that the
events will continue to be an influential
driving force for the China toy
market. “Although there are challenges
for the global toy industry in general,
we can tell that the China market
is still a promising one with unprecedented
demand from customers. For
the past three decades, we’ve served
as an effective business platform for
exhibitors and buyers. Exhibitors succeeded
in promoting their brands and
getting orders at the shows and more
and more buyers were impressed by
the wide range of competitive and innovative
products on offer.”
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Ocak / Şubat 2019

fair
Marking in exports,
JunioShow opens for new challenges,
January 9, 2019
Beating the heart of
the baby and children’s
wear industry took
place in “Bursa” with
“JUNIOSHOW”. The First
of Junioshow fair, which is
held twice a year, opened
its doors at Tuyap Bursa
International Fair and
Congress Center between
9-12 January 2019.
Comes true, Junioshow Bursa International
Baby, Children’s Clothing and
Children’s Needs Fair, which organized
with joint organization of Tuyap
Bursa Fairs Inc. and Bursa Chamber
of Commerce and Industry (BCCI),
with in cooperation Baby and Children’s
Clothing Sector Industrialists
and Businessmen Association (BCC-
SIBA), with support of T. C. Ministry
of Economy, KOSGEB and Bursa Metropolitan
Municipality. The fair which
introduced the spring & summer concept
creations for baby and children’s
clothing by nearly 200 exhibitor company
with their special decor stands,
presented an international platform
focusing on both design and innovation.
Within the scope of the Developing international
competition Project, which
is the “Expansion of the baby and
children’s clothing sector from Bursa
to the World”, with the support of the
T.C Ministry of Economy, BCIC organization,
Effective studies of TÜYAP
abroad offices, businessmen whose
invited from different geographies
from abroad and business contacts of
our participating companies, contribute
greatly to the sector. Bursa who
carrying the power of production
beyond the borders, continues with
sure steps to being model the world
in baby and children’s wear.
In the fair, which was prepared with
the participation of the Bursa based
firms, which meets eighth of the baby
kid and children’s ready-made clothing
production, the stands of the
companies from Istanbul, Gaziantep,
Manisa and Adana are located in the
fair. The exhibition hosted more than
1000 business people from more than
60 countries in different regions of
the Middle East, Russia and Africa. It
is expected that the exhibition, which
was visited by representatives from
more than 45 cities, mainly from Istanbul,
Gaziantep, Izmir, Ankara and
Denizli, is expected to gain further
momentum to the sector.
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Ocak / Şubat 2019

www. atilgantextile.com
atilgantexile.com
www. babyjem.com.tr
www. babytime.com.tr www. babyneo.com.tr www. bebedor.com
www. blueberrykids.com.tr
www. donella.com.tr www. gulecyuzsocks.com www. elsima.com
w w w . b a b y - k d s t o r e . c o m
www. granzmoda.com
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www. luggibaby.com www. mayoral.com www. nktekstil.com
www. pappulo.com
www. danisantekstil.com
www. boinc.com.tr
www. sevibebe.com.tr
Baby - Kid Materials Journal - September - 2018 www.baby-kidstore.com
www.danisantekstil.com
www.breeze.com.tr
www.bebedor.com
www.winimokids.com
@winimokidsTr
A dr es
0322 323 00 40
ANA
www.bebeceyizsarayi.com
www. breeze.com.tr
www. linexpo.net
www. papulin.com
www.bebekevi.com.tr
www.boinc.com.tr www.cantoybebe.com www.donella.com.tr
www.elsima.com
www.funnybaby.com.tr
www.granzmoda.com
www. bebeceyizsarayi.com
www. bestkidsclub.com
www.babydola.com
www. cantoybebe.com
www. firststep.com.tr
www.larice.com
www. laricekids.com
www. oztasshop.com
www.oztasunderwear.com
www. zeyland.com.tr
www.luggibaby.com www.nktekstil.com www.minikoioi.com www.papulin.com.tr
www.pembekelebeks.com
www.visnebebe.com
www.firststep.com.tr
www.zeyland.com.tr
www.baby-kidstore.com
Anne-Bebek-Çocuk İhtiyaçları Sektörü Dergisi Kasım - Aralık 2018 www.baby-kidstore.com
donelladoniofficial
UZMANLARIN BULUŞTUĞU
TEK ADRES
The Only Trade
Publication Which Brings Sector
Professionals To You
Monthly Baby & Kid
Store magazine is the
only trade publication
of the baby kid product
industry and serves to reach
the new dealer channels
of the mother-baby-children
goods sector. Thus, it benefits
the formation of a new
customer portfolio and the
improvement of existing dealers’
channels. International
publication, Baby & Kid Store
brings together supplier firms
of manufacturers, importers,
exporters and wholesalers
from care products to the textile
group, from metal products
to furniture group with ads
and reports and it is delivered
to target audience in the retail
point of sale and owners
of companies. These are independent
boutiques, chain
stores and multi-storey shops.
Moreover,
Baby & Kid Store is distributed
to all exhibitors and visitors
from its stand in the related
domestic and international fairs
for the sector.
Anne-Bebek-Çoçuk İhtiyaçları Sektörü Dergisi OCAK 2019 www.baby-kidstore.com
www.donella.com.tr
B2B
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Ocak / Şubat 2019

International Face of Baby & Kid Store
CBME Turkey Children Baby Maternity Expo
Date: 9-12 January 2019
Place: İstanbul, Turkey
CBME Turkey is the leading children, baby and maternity products exhibition in Eurasia region. The show
gathers thousands of high profile visitors from all around the world with more than 750 brands each year.
Being the most recognized baby and children trade show in Eurasia, CBME Turkey is definitely an international
marketplace for buyers to source producers with high quality and good price. In 2018, CBME Turkey
attracted 17,742 visitors from 120 countries and succesfully delivered its task of gathering them with more
than 582 brands which makes it the most international industry event in Eurasia. CBME Turkey is a unique
opportunity for producers to connect with new customers and re-connect with existing contacts from the region, and to present their new
products to the trade visitors. In addition, CBME Turkey provides an opportunity for trade visitors to discover Turkey’s potential.
The 36th International Istanbul Children Baby Maternity Industry Expo is taking place on 9-12 January 2019 at Istanbul CNR Expo Center!
Junioshow Baby Kidswear & Kids Necessities Fair
Date: 9-12 January 2019
Place: Bursa, Turkey
Comes true, Junioshow Bursa International Baby, Children’s Clothing and Children’s Needs Fair, which
organized with joint organization of Tuyap Bursa Fairs Inc. and Bursa Chamber of Commerce and Industry
(BCCI), with in cooperation Bebe and Children’s Clothing Sector Industrialists and Businessmen
Association (BCCSIBA), with support of T. C. Ministry of Economy, KOSGEB and Bursa Metropolitan
Municipality. The fair which will introduce the spring & summer concept creations for baby and children’s clothing by nearly 200
exhibitor company with their special decor stands, will present an international platform focusing on both design and innovation.
Bursa who carrying the power of production beyond the borders, continues with sure steps to being model the world in baby and
children’s wear.
Pentex Combed Textile and Tecnologies Fair
Date: 23-26 January 2019
Place: Gaziantep, Turkey
PENTEX fair is visited by abundant number of visitors from the Middle East, Eastern Europe, Balkan
Countries and Caucasian Countries. A very wide range of products from combed textile products to
apparel products, from yarn to laser cut and digital print machines, from combed textile machines to
weaving machines, from apparel dye and auxiliary chemicals to professional publications are exhibited
in the fair which is organized in Gaziantep. PENTEX, which we believe shall be the most extensive and
efficient meeting point of the sector in the coming years and which is the first and only fair of the sector, shall offer attractive opportunities
to the producers who are in search of new markets. PENTEX Combed Textile and Technologies Fair is organized at Gaziantep
Middle East Fair Center by AKORT Fuarcılık, with the support of Gaziantep Chamber of Industry, PENKON Combed Textile, Apparel
and Ready Wear Association.
Linexpo Lingerie-Hosiery Fair
Date: 6-9 February 2019
Place: İstanbul, Turkey
LINEXPO is organized by TIGSAD- one of the reputable textile associations in Turkey- and IFM Fuarcilik.
LINEXPO, a lingerie exhibition originating from Istanbul and addressing the entire world, is organized
only once a year. LINEXPO is organized with the aim of increasing global sectorial awareness and
increasing the business volume of our country holding the leading position in textile. Fair will be held
at Istanbul Expo Center.
Ocak / Şubat 2019 121

Pitti Imagine Bimbo
Date: 17-19 January 2019
Place: Florence, Italy
A complete overview of children’s fashions, an extraordinary platform for presenting
the new lifestyle trends for kids. Pitti Immagine Bimbo, the international fashion and
lifestyle headquarter exhibition for kids, is steadily improving its role as a platform
for the global launch of projects related to the world of research.
Kid’s Time
Date:20-22 February 2019
Place: Kielce, Poland
For a number of years, the International Fair of Toys and Products for Mother and
Child KIDS ‘TIME has been going from strength to strength. And although the bar has
gone really high, this year’s expo was no exception - KIDS’ TIME has again broken
its own record. The largest number of exhibitors and visitors ever, eight exhibition
halls, market premières and the latest developments on show. The number of foreign
exhibitors has been constantly growing. The expo was graced with the presence of the
international authorities and foreign delegations. This is a further proof that the Kielce
event has excelled to enjoy a strong and stable position among global child-product
business sector expos. 9th International Children’s and Toys Products Fair will be
held in Kielce on 20-22 February 2019.
Playtime
Date:26-28 January 2019
Place: Paris, France
In total, 538 brands came together to showcase their spring/summer 2019 collections.
The show has maintained a consistent level for the past three seasons, despite a
waiting list that continues to lengthen. « The show is not intended to grow bigger; we
have reached an ideal size that allows buyers to see a great majority of the collections
in three days, to keep a well-curated selection of brands without being overwhelming,
while introducing new products each season » explains Chantal Danguillaume, sales
director at Playtime.
Baghdad Fashion
Date: 6-8 February 2019
Place: Baghdad, Iraq
Iraq, annual located approximately 30 Billion serves Usd imports and imports from countries across at first rank is located Turkey
with 10 billion USD import and ready-to-wear apparel products in the products imported from Turkey top row. Especially in Iraq,
the climate is warm and warm in summer / winter and the first spring and summer season is in high demand for ready-to-wear
and garment products. Textile centers are coming in intensive terms during February-March-April period. For this reason, Baghdad
Fashion Fair is held on 6-8 February 2019 in the summer season. Product groups to be exhibited at the fair: All types; men, women,
children, outer and underwear products, evening dresses, sportswear, leather clothing, shoes, accessories etc. apparel and apparel.
122
Ocak / Şubat 2019

CJF Child and Junior Fashion
Date: 25-28 February 2019
Place: Moscow, Russia
CJF targets buyers, manufactures, suppliers and designers of clothes, footwear and accessories for children and pregnant women.
The CJF – Child and Junior Fashion Exhibition is a unique communication tool for professionals of the children’s fashion industry
from all over the world. The exhibition helps to strengthen the existing ties with partners as well as to sign new deals. The recent
marketing research indicates that buyers are keenly interested in the growth of the exhibition for clothes and footwear for children,
teenagers, and expecting mothers. Taking into account market conditions and requests of our exhibitors and professional visitors,
Expocentre has come to a decision to held CJF twice a year – in February and September – starting from 2010. These months match
the time of wholesale purchases in the industry.
Bishkek Fashion & Textile
Date: 24-26 February 2019
Place: Bishkek, Kyrgyzstan
Bishkek, which is the largest wholesaler market in Central Asia with about 40,000 wholesalers, shops and boutiques, is located in
Bishkek; Kyrgyzstan, Kazakhstan, Uzbekistan, East Turkestan and Siberia, especially as the trade center of Central Asia. Approximately
75% of the apparel and textile products imported into the Dordoy market are known to be exported to the Central Asian
markets, mainly in Kazakhstan, Uzbekistan, East Turkestan and Siberia. The fact that Kyrgyzstan was able to deliver goods at a more
affordable price and easier and faster way, and that Kyrgyzstan had established a good air, road and rail transportation network for
all the Central Asian markets to open the way for trade as the state policy has a great impact.
Baby Expo
Date:26-29 March 2019
Place: Kiev, Ukraine
Baby Expo is held since 1996 in Kyiv.
The main B2B Event of children’s goods industry in Ukraine
Event is certified by the Global Association of the Exhibition Industry (UFI)
Event has official representatives in Italy, Poland, Turkey, China and Malaysia.
Baby Products Fair creates a mixed impression. On the one hand,
showcased products catch the imagination with their functionality, up-tothe-minute
technologies, compliance with the latest trends in child education
and psychology. On the other hand, lots of ruches, bows, sparkles, tiny smoking jackets and teddy bears are so cute! And anyway,
why not? Customer goodwill is your key to success.
Playworld
Date:18-20 March 2019
Place: Middle East, Dubai
Playworld Middle East is the only trade exhibition in the Middle East dedicated to the entire product range of kids’ products. The exhibition
presents worldwide manufacturers and their innovations as well as regional distributors of renowned brands representing
everything from toys, hobbies, baby products to sports equipment, children’s furniture and so much more.
The playworld Middle East will take place on 3 days from Monday, 18. March to Wednesday, 20. March 2019 in Dubai.
Most international brands are represented locally in Dubai since most of the toys in the GCC and other “difficult-to-reach” markets
are routed from the UAE. Also for new brands and products, the exhibition has proven to be a great platform to enter the Middle East
market for toys and games, a market which is becoming increasingly mature and better regulated.
Ocak / Şubat 2019 123

19-22 JUIN 2019
Centre de Foires Istanbul Salon 2
19-22 июня 2019
Стамбульский выставочный центр, зал 2
Ocak / Şubat 2019 125

The 38 th International İSTANBUL
126
Ocak / Şubat 2019

8-11
Jan / Gennaio
2020
İstanbul CNR Expo Center
Centro espositivo CNR di
İstanbul
Hall 1-2
Organised by
/cbmeturkey @cbmetr @cbmetr /cbmeturkey +90 541 696 2090 +90 216 425 63 00
Ocak / Şubat 2019 127

about us
Granz Tekstil San. Tic. A.Ş. 2014 yılında
kurulmuş, kısa zaman içinde yenilikçi
çizgisi ile birçok ürün grubunda sektörün
öncüsü durumuna gelmiştir. Türkiye’de
ve yurtdışında birçok ülkede yüksek
ticaret hacmine ulaşmıştır. Granz Moda
markası ile kendine özgü tarz oluşturan
şirketimiz mayo, bikini ve bere üretimi ile
her geçen gün gelişmektedir.
Granz Tekstil San. Tic. A.Ş. founded in
2014 and in a short time became the pioneer
of the industry in many product
groups with its innovative line. It reached
high volume of trade in many countries in
Turkey and abroad. Creating its own style
with Granz Fashion brand, continues to
develop every day with the production of
swimwear, bikinis and berets.
Granz Tekstil San. Tic. A.Ş. была
основана в 2014 году, она стала
ведущей в отрасли позиции во
многих товарных группах в течение
короткого времени с инновационным
стилем. Турции и за рубежом во
многих странах достигло высокого
объема торгов. Формирование наш
собственный уникальный стиль
бренда купальников компания с Granz
Мода развивается с каждым днем
бикини и шляпа производство
128
Ocak / Şubat 2019