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Baby Kid Store Şubat 2019

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<strong>Baby</strong> - <strong>Kid</strong> Materials Journal - February - <strong>2019</strong> www.baby-kidstore.com<br />

We are on route<br />

to the heart of<br />

the sector for you<br />

Italy<br />

France<br />

Poland<br />

Russia<br />

www. danisantekstil.com<br />

www. babyneo.com.tr<br />

www. babytime.com.tr<br />

www. bebeceyizsarayi.com<br />

www. bebedor.com<br />

www. bestkidsclub.com<br />

www. biyoteks.com.tr<br />

www. bluaberrykids.com.tr<br />

blueberrykids.com.tr<br />

www. boinc.com.tr<br />

www. breeze.com.tr<br />

www.babydola.com<br />

www. cantoybebe.com<br />

www. gulecyuzsocks.com<br />

www. donella.com.tr<br />

www. firststep.com.tr<br />

www. elsima.com<br />

www. funnybaby.com.tr<br />

www. granzmoda.com<br />

www. laricekids.com<br />

www. linexpo.net<br />

www. luggibaby.com<br />

www. monitakids.com.tr<br />

www. nktekstil.com<br />

www.oztasunderwear.com<br />

www. oztasshop.com<br />

www. papulin.com<br />

www. pembekelebeks.com<br />

www. rolypoly.com.tr<br />

www. visnebebe.com<br />

www. zeyland.com.tr


Tevfik Bey Mh.Çınaryolu Keskin Sk. N:7 Sefaköy / İST<br />

info@lariceclub.com +90(212) 599 86 56 /+90(533) 472 54 42<br />

+90 533 472 54 42 laricekids lariceclub


Tulay Textile, founded in 1987, is primarily operating in women’s, men’s and children’s underwear and sleepwear<br />

sectors. Tülay İç Giyim and Devino are leading export brands, which play an important part in overseas exports, and important<br />

values for the Turkish Textile Industry.<br />

Today, we-Larice Club Larice <strong>Kid</strong>s, as a third generation, are pleased to present our new products. We are all dedicated to bringing<br />

you the strong and assertive production infrastructure in the area of children’s pajamas, underwear and home wear-pajamas.<br />

We are managed by dedicated professionals having rich industrial experience with a passion for innovation and excellence. We<br />

are equipped with the young and dynamic staff to be a world-wide brand. While we are preparing Larice Club and Larice <strong>Kid</strong>s<br />

branded products, we always ask ourselves one question: How to make childrens happy? Our source of inspiration is the smile<br />

on children’s face. We, as Larice <strong>Kid</strong>s, believe that if children are happy, then the worlds is happy, too. And we also know that the<br />

things we are designing today are the best investment value for our future children. Here we are... We are all childishly excited to<br />

begin our work together.<br />

Детский мир с Larice, становится цветнее.<br />

В этом году внутреняя энергия детей, встречается c дизайном. Фирма Larice, впервые со своей коллекцией Весна-Лето,<br />

ожидает выставку CBME “Мама”и”Малыш”. Коллекцию этого года, украшает незаменимая для Larice веселая и живая тема.<br />

С проектом развлечения и поднятия настроения детям, отправляемся в путь. В этом процессе, душевной и денамичной<br />

одеждой, хотим открыть мерцающий мир в глазах детей. B коллекции приятный дизайн смешивается с живыми цветами.<br />

В этом, году внемание привлекают мальчиковые и девочковые наборы, даполняющие друг друга. Оригинальные узоры<br />

одежды - самое красивое отражение веселого детского мира. На одежде, для девочек элегантные штрихи совмещаются<br />

с гармоничными цветами. Узоры цветов, в этом году занимают не последнее место. У мальчиков , Larice настаивает<br />

на динамичные полосы и живые цвета. Используемые в расцветке нейтральные тона, придают особый вид. Дизайн,<br />

привлекает внимание подборкой гармоничных цветов. Иногда контрастами, а иногда переходящими тонами. Larice, в<br />

новой коллекции предстанет перед нами в новом виде. В сфере создания узоров на уровне марки и на модельной основе<br />

идет в тему. В этом году, мы увидим и комбинированные модели используемые в группе с отдельными изделиями. Во<br />

время создания этих комбинаций,следовали тематическим путем. И в следствии этого, появились изделия имеющие<br />

целостность и историю от узоров до полос и цветов. Будьте готовы раскрасить лето с Larice!<br />

Основанная в 1987 году под названием Tülay Tekstil, наша фирма начала набирать активные обороты, опираясь в<br />

большинстве на производство мужского, женского и детского нижнего белья, а также пижам для детей и взрослых.<br />

Заработав особое место на экспорте товара заграницу, наши марки Tülay Tekstil и Devino с особой значимостью<br />

продолжают своё развитие на текстильном рынке Турции.<br />

На сегодняшний день мы с радостью представляем вашему вниманию новое, уже третье поколение нашей организации<br />

под именами Larice Club-Larice <strong>Kid</strong>s. Под маркой Larice <strong>Kid</strong>s, на основании сильного и конкурентоспособного<br />

производства, наша фирма дает высококачественное обслуживание в области нижнего белья, пижам и домашней<br />

одежды для детей. Имея за спиной многолетний опыт и не теряя в себе стремление к усовершенствованию, вместе с<br />

молодым и энергичным коллективом мы ставим перед собой цель достижения успеха мирового значения. В каждой<br />

разработке марок Larice <strong>Kid</strong>s и Larice Club мы задаемся вопросом, как благодаря нашей продукции мы можем подарить<br />

детям радость. Прекрасные улыбки на лицах детей- это наш самый главный источник вдохновения для создания новых<br />

коллекций. Для нас, сотрудников Л Larice <strong>Kid</strong>s , счастье ребенка означает счастливое будущее для всего мира, на что и<br />

направлены все наши усилия. Мы знаем, что то, что мы сегодня посеем , то и будем пожинать в будущем для наших детей.<br />

1<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


about us<br />

Best <strong>Kid</strong>s, which in its branding period<br />

positioned itself as “Turkey’s pioneering<br />

brand in child fashion”,<br />

follows world trends, and its young and dynamic team<br />

prepares classic and unusual designs with the chic and<br />

comfortable suited for modern life.Best <strong>Kid</strong>s produces<br />

the modern style of classic and casual children’s wear<br />

by combining attention to detail with quality fabrics<br />

and today presents its collections designed according<br />

to various customer demands to its clients through its<br />

selling points abroad and all over Turkey. Our company,<br />

following technological innovations in our sector closely<br />

and regarding investments in training as the most<br />

important investments, continues on its way by acting<br />

on this understanding with a management policy that<br />

always maintains top quality standards.<br />

Best Kıds была основана в 1973 году.<br />

Best Kıds, которая в процессе своего<br />

становления упрочилась как «передовая<br />

марка детской моды в турции»,<br />

Трендами вместе с молодой и динамичной командой<br />

создаёт классические и экстраординарные дизайны с<br />

роскошью и удобством, соответствующими современной<br />

жизни. Best kıds, иллюстрирующая современный стиль<br />

ежедневной детской одежды объединяя специфические<br />

особенности сектора детской одежды с качественными<br />

тканями, на сегодняшний день предлагает потребителям<br />

коллекции, созданные в соответствии с разными запросами<br />

клиентов, посредством торговых точек,распространённых<br />

по всей территории турции и за рубежом.<br />

Наша фирма вблизи прослеживает за технологическими<br />

новшествами в секторе и самым важным<br />

капиталовложением считает инвестиции в образование<br />

человека. Действуя именно по этому принципу, наша фирма<br />

старается придерживаться самых высоких стандартов<br />

качества.<br />

2<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


FACTORY<br />

Merkez Mah. Fırın Sok.<br />

No.67 34381 Bomonti-Şişli<br />

İstanbul-Turkey<br />

T. : +90 444 5 944<br />

F. : +90 212 221 65 16<br />

info@bestkidsclub.com<br />

SHOWROOM<br />

Meşrutiyet Mah. Şair Nigar<br />

Sok. No.31-33 34363 Nişantaşı<br />

İstanbul-Turkey<br />

T. : +90 212 230 30 40<br />

F. : +90 212 234 18 98<br />

showroom@bestkidsclub.com<br />

www.bestkidsclub.com<br />

www.e-bestkids.com<br />

Bestkidsclubcom Bestkidsclub Bestkidsclubtr Bestkids1974 +90 532 172 32 05


about us<br />

Elsima Türkiye’nin modern çocuk<br />

pijama ve eşofmanları üreten bir<br />

tekstil markasıdır. Elsima 1 ve 18<br />

yas arası pijama ve eşofmanlar<br />

üretmektedir. İlkbahar - Yaz<br />

ve Sonbahar - Kış olmak üzere<br />

4 mevsim yeni koleksiyonlar<br />

tasarlamaktadır. Şirket 1995 yılında<br />

kurulmuştur. Özgün tasarım,<br />

kaliteli ürünler, en iyi fiyat ve çocuk<br />

sağlığı firmanın temel vizyonudur.<br />

Günümüzde Elsima ürünlerini 63<br />

ülkeye ihraç etmektedir. Şirketin<br />

hedefi dünyanın en çok tanınan<br />

çocuk markalarından biri olmaktır.<br />

Elsima is a textile brand which<br />

produces modern child’s pyjamas<br />

and sweatsuits in Turkey. Elsima<br />

produces pyjamas and sweatsuits<br />

between 1 and 18 ages. The<br />

company creates new collections<br />

as Spring-Summer and Autumn-<br />

Winter in 4 seasons. The company<br />

was founded in 1995. Unique<br />

design , quality products , best<br />

price and health of children are<br />

vision of Elsima. Today, Elsima<br />

exports its products 63 countries.<br />

The company aims to be one of<br />

the well-known kids brand in the<br />

World.<br />

Elsima это турецкая<br />

текстильная компания,<br />

которая выпускает модную<br />

спортивную одежду и пижамы<br />

для детей. Elsima производит<br />

спортивную одежду и пижамы<br />

для детей возрастом от 1 до<br />

18 лет. Нами разрабатываются<br />

новые коллекции для 4<br />

сезонов, включая сезоны<br />

весна-лето и очень-зима.<br />

Фирма была создана в 1995<br />

году. Оригинальный дизайн,<br />

качественные товары, самые<br />

лучшие цены и здоровье<br />

детей лежат в основе нашего<br />

видения. На сегодня компания<br />

Elsima экспортирует свою<br />

продукцию в 63 страны. Цель<br />

компании - стать одним из<br />

самых узнаваемых детских<br />

брендов в мире.<br />

4<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


Letter<br />

From<br />

The Editor<br />

New year, a new<br />

adventure!<br />

We’ve made an impressive entrance to <strong>2019</strong> with a full and vibrant issues.<br />

Rather than stopping production and working in the times when the<br />

economy is troubled, we believe that working harder will bring good days.<br />

It is possible to see <strong>Baby</strong> & <strong>Kid</strong> <strong>Store</strong> wherever the industry exists. We<br />

have our booths at important fairs where many national and international<br />

visitors will take part.<br />

On 17-19 January, we will take the place of the sector in Pitti Imagine<br />

Bimbo, Italy. We will also be in Playtime Paris fair 26-28 January in France<br />

and <strong>Kid</strong>’s Time on 20-22 February in Poland and CJF fair, 25-28 February in<br />

Russia.<br />

Berfin Üzüm<br />

We hope that the new markets we are researching to reach you further<br />

will be at your best. Wishing a very Happy New Year to the everyone with<br />

successful fairs, full of export and a year in which Turkey market takes<br />

more place in the world.<br />

Publisher: H. Ferruh Işık<br />

on behalf of İSTMAG Magazin Gazetecilik Yayıncılık İç ve Dış Tic. Ltd. Şti.<br />

General Manager<br />

Mehmet Söztutan<br />

mehmet.soztutan@img.com.tr<br />

Coordinator<br />

Mehtap Akyel<br />

mehtap.akyel@img.com.tr<br />

Design & Graphics<br />

Mine Algül<br />

mine.algul@img.com.tr<br />

Corporate Communication Executive<br />

Ebru Pekel<br />

ebru.pekel@img.com.tr<br />

Head Office<br />

İSTMAG Magazin Gazetecilik Yayıncılık<br />

İç ve Dış Tic. Ltd. Şti. Evren Mah.<br />

Bahar Cad. Polat İş Merkezi<br />

B Blok No:3 Kat: 3Güneşli<br />

Bağcılar - İstanbul / Turkey<br />

Tel: +90 212 604 51 00<br />

Faks: +90 212 604 51 35<br />

Editor<br />

Berfin Üzüm<br />

berfin.uzum@img.com.tr<br />

Foreign Relations<br />

İsmail Çakır<br />

ismail.cakir@img.com.tr<br />

Responsible Editor<br />

Cüneyt Aktürk<br />

cuneyt.akturk@img.com.tr<br />

Chief Accountant<br />

Zekai Turasan<br />

zturasan@img.com.tr<br />

Subscription<br />

İsmail Özçelik<br />

ismail.ozcelik@img.com.tr<br />

Finance Manager<br />

Mustafa Aktas<br />

mustafa.aktas@img.com.tr<br />

Printed By<br />

İHLAS GAZETECİLİK A.Ş.<br />

Merkez Mahallesi 29 Ekim Caddesi İhlas Plaza No:11 A/41 Yenibosna–Bahçelievler/ İSTANBUL<br />

Tel: 0212 454 30 00<br />

www.ihlasmatbaacilik.com


OVERVIEW<br />

We have<br />

two news<br />

for you…<br />

I am smiling at you with the very first lines of the<br />

new year and informing you that I have two news<br />

for you: one is good and the other one is better…<br />

The good news is that our internationality<br />

identity gains more momentum. We are adding<br />

China to our list of countries that we carried the<br />

flag of the sector such as Germany, France, Italy,<br />

Poland, Russia and Ukraine thereby reinforcing<br />

the international identity of <strong>Baby</strong> & <strong>Kid</strong> <strong>Store</strong>.<br />

Mehtap Akyel,<br />

Coordinator<br />

The better news is that <strong>Baby</strong> & <strong>Kid</strong> <strong>Store</strong> becomes<br />

a monthly publication as of January <strong>2019</strong>. We<br />

will enjoy the pride and honor of being with you<br />

every month. Since some issues will completely<br />

be foreign market-oriented, they will be mostly<br />

in English while some other will be mostl Turkish<br />

since they will be focused more on domestic<br />

market.<br />

I wish all your dreams come true in <strong>2019</strong> and<br />

hoping to give you better news.


about us<br />

Blueberry <strong>Kid</strong>s şirketinin ana misyonu<br />

bebeğin hem sağlığını hem de esenliğini<br />

korumaktır.<br />

“Blueberry <strong>Kid</strong>s” firması, büyük enerji barındıran ve yaratıcılığa<br />

ilham veren şehirler güzeli İstanbul’un merkezinde<br />

bulunan, hızla gelişen, genç ve dinamik bir şirkettir.<br />

Şirketin personel kadrosu tam bir takım olup enerjik ve<br />

deneyimli uzmanlardan oluşmaktadır: bünyemizde satış<br />

ve yönetim kadroları haricinde tasarımcı arkadaşlar,<br />

kumaş teknologları, dikim ustaları çalışmaktadır. Bizler<br />

“Blueberry <strong>Kid</strong>s” şirketimiz bünyesinde, sıfır ile üç yaş<br />

arasındaki bebekler için giyim tasarımı yapıyor, koleksiyonlar<br />

oluşturuyor, akabinde özenle dikim yapıp müşterilere<br />

sunmuş bulunuyoruz. “Blueberry <strong>Kid</strong>s” ürünleri,<br />

dikkatle gerçekleştirilen ve üretim sürecinde somutlaşan<br />

zengin hayal gücü ve ilhamın kaliteyle birleşmesinin<br />

meyvesidir. Elimizde yenidoğanlar için setlerin, farklı sezonlara<br />

uygun çeşitli bebek kıyafetlerinin, takımların çok<br />

büyük bir seçim yelpazemiz var.<br />

Welcome to Blueberry <strong>Kid</strong>s Family!<br />

Blueberry <strong>Kid</strong>s is a baby wear brand, that lies in the heart<br />

of the beautiful city Istanbul. In Blueberry <strong>Kid</strong>s we’re<br />

dedicated to giving the latest in baby wear fashion, with<br />

a focus on three characteristics that matter the most:<br />

quality, design, and customer service. In Blueberry <strong>Kid</strong>s<br />

every design has a story, every design is unique, every<br />

design is approved by a team of parents just like you: mothers<br />

and fathers who want nothing but the best for their<br />

children.<br />

Добро пожаловать в Blueberry <strong>Kid</strong>s!<br />

Основной миссией Blueberry <strong>Kid</strong>s, является защита<br />

здоровья и благополучие малыша. Blueberry <strong>Kid</strong>s<br />

это быстро растущая, молодая и динамичная<br />

компания, расположенная в центре Стамбула,<br />

города с огромной энергией которая вдохновляет<br />

нас на новые творчества. Коллектив компании –<br />

это сплоченная команда, состоящая из опытных<br />

дизайнеров, менеджеров, мастерами по<br />

шитью и командой по качеству контроля. В<br />

компании Blueberry <strong>Kid</strong>s мы разрабатываем<br />

одежду для детей от рождения до трех<br />

лет, создаем коллекции и предлагаем их<br />

нашим клиентам. Продукция Blueberry<br />

<strong>Kid</strong>s является результатом тщательно<br />

проработанного процесса, воплощённого<br />

в реальность. Мы предоставляем большой<br />

выбор комплектов для новорожденных,<br />

детских костюмов, повседневной но<br />

креативной одежды различных сезонов.<br />

10<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


Mehmet Nesih Özmen Mah. Fatih Cad. Limon Sk. No:11<br />

Gümüş İş Merkezi Kat:5 Güngören / İSTANBUL<br />

+90 212 556 56 50 / +90 541 603 71 51<br />

ameen@blueberrykids.com.tr / hakan@blueberrykids.com.tr<br />

/blueberrykids<br />

/blueberrykids<br />

/bk_blueberry_kids<br />

www.blueberrykids.com.tr


about us<br />

BİYO TEKSTİL<br />

1990 yılında kurulan ve uzun yıllar Avrupa ve Amerika’ya<br />

ihracat yapan firmamız 2005 yılında Biyokids ve<br />

Biyoteks ismi ile kendi koleksiyonunu hazırladı. İnsan<br />

sağlığına uygun, kanserojen madde içermeyen materyaller<br />

ile her geçen gün daha kaliteli ürünler üretip Avrupa,<br />

Asya ve Rusya coğrafyasına ihracat yapıyor, yurt içi ve<br />

yurt dışında bayilikler de vererek çalışmalarımıza devam<br />

ediyoruz...<br />

BIYO TEXTILE<br />

Founded in 1990 and exporting to Europe and America<br />

for many years, our company prepared its collection in<br />

2005 with the name of Biyokids and Biyoteks. We produce<br />

quality products which are suitable for human health<br />

with materials that do not contain carcinogens and we<br />

export to Europe, Asia and Russia, we continue our works<br />

by giving distributorship in domestic and abroad ...<br />

БИО ТЕКСТИЛЬ<br />

Основанная в 1990 году и много лет экспортирующая<br />

в Европу и Америку, наша компания подготовила<br />

свою коллекцию в 2005 году под названием Biyokids<br />

и Biyoteks. Мы производим качественные продукты,<br />

подходящие для здоровья человека, из материалов,<br />

не содержащих канцерогенов, и мы экспортируем<br />

в Европу, Азию и Россию, продолжаем нашу работу,<br />

предоставляя дистрибьюторские услуги в стране и<br />

за рубежом ...<br />

12<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


Mustafa Nazik,<br />

Chairman of All<br />

Underwear Industrialists<br />

Association (TIGSAD)<br />

hosted <strong>Baby</strong> & <strong>Kid</strong><br />

<strong>Store</strong> magazine in its new<br />

office in Aşırefendi Cad.<br />

İmar Han. Welcoming us,<br />

he informs us about 3 rd<br />

Linexpo Istanbul Lingerie<br />

& Hosiery Fair, 06-09<br />

February, <strong>2019</strong>.<br />

fair<br />

Victoria Secret will dazzle in<br />

LINEXPO <strong>2019</strong> fair<br />

Mustafa Nazik, Chairman of All Underwear<br />

Industrialists Association,<br />

said, “As Linexpo Istanbul Lingerie<br />

& Hosiery Fair, we are preparing to open our<br />

doors on 6th of February, with more than 150<br />

exhibitors, all of which are domestic producers.<br />

Fair will mostly host visitors from Arab<br />

and North African countries, especially Balkans,<br />

Russia and the Turkic Republics. We are<br />

the country that dominates the production<br />

of textile and leader in this field in the world<br />

after China. Turkey noted significant momentum<br />

over the years on this issue. However, the<br />

production quality of the fabric variety increased.<br />

The textile sector follows fashion. In<br />

this process, as TIGSAD, our association has<br />

pioneered the development of the sector and<br />

managed to raise awareness about the lingerie<br />

sector. Manufacturing firms’ quality standards<br />

in Turkey are in good levels. As a result,<br />

we have a good profile on the world market in<br />

the field of socks.<br />

Roadshow to 80 countries<br />

Stating that the satisfaction of the participants<br />

and the visitors is equal for Linexpo, he said,<br />

“Therefore, we allocate a serious budget for<br />

the promotional activities of our fair. In return,<br />

Linexpo family continues to increase the<br />

number of exhibitors and visitors every year. I<br />

want to declare that this year KOSGEB support<br />

for our fair has started this year, which is<br />

organized in cooperation with Socks Industrialists’<br />

Association (ÇSD) and All Underwear<br />

and Industrialists Association (TİGSAD). With<br />

the support of Istanbul Ready-to-Wear and<br />

Apparel Exporters’ Association (İHKİB) and<br />

İstanbul Chamber of Commerce (İTO), we are<br />

conducting International Competitiveness of<br />

Turkish Shirt Sector (URGE) and in this context<br />

we make a very strong roadshow to reach<br />

more visitors. We have reached 80 different<br />

countries with the contributions of the members<br />

of the association. With these efforts, we<br />

aim to fold the successful results we achieved<br />

earlier this year.”<br />

The Victoria Secret wind will<br />

blow<br />

With support from the Ministry of Economy,<br />

Linexpo <strong>2019</strong> will host Victoria Secret model<br />

as a campaign face. The third hall in the fair<br />

will include design departments of universities<br />

and foreign trade - cargo companies.<br />

We are not considered as exporters<br />

but our exports are very<br />

high<br />

Mustafa Nazik, Chairman, said, “The sector’s<br />

only problem is not direct exports, we are not<br />

considered as exporters because we do through<br />

cargo companies but our exports are very<br />

high. In this case, the numerical data is not<br />

reflected in the line we should be. However,<br />

we have considerable numbers and rates in<br />

textile exports. We export high quantities of<br />

products to our customers all over the world.<br />

In addition, the lack of qualified personnel<br />

in the apparel industry also is another problem,<br />

the staff is not trained in this area.” He<br />

added further that they are planning to have<br />

young people for profession in this field and<br />

that they are planning various studies to encourage<br />

them and to train them in ready-made<br />

clothing.<br />

Genç Tigsad members are ready<br />

for the future<br />

Genç TIGSAD, (Young TIGSAD) which consists<br />

of young people between the ages of 18-32,<br />

has been in existence for 3 years. Young Tigsad<br />

members constituting the face of social media,<br />

are growing in the center of the work. For<br />

this reason, we are in heart of Yesildirek to be<br />

closer to our members again and we are open<br />

to everyone and we are going to run our work<br />

in this new office. For new year, he wishes all<br />

of our country a year of production with a peaceful,<br />

healthy and stable economy.<br />

14<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


interview<br />

Boinc Tekstil aims to increase its exports<br />

by expanding and opening up new<br />

export markets in <strong>2019</strong><br />

Reaping the benefit<br />

of innovation, Boinc<br />

Tekstil expands its<br />

export volume by<br />

entering to new country<br />

markets in <strong>2019</strong>.<br />

Following fashion closely, Boinc<br />

Tekstil uses technological developments<br />

and vitality of fashion.<br />

The brand that appeals to the 1-12<br />

age group offers children both elegance<br />

and comfort. Boinc offers competitive<br />

price in order to be able to appeal to all<br />

target groups.<br />

North Africa after the Middle<br />

East<br />

Building a good brand recognition<br />

in the European market, Boinc plans<br />

to expand to North African countries<br />

in <strong>2019</strong>. As a result of the agreements<br />

to be made with countries such<br />

as Morocco, Algeria and Lebanon, both<br />

the Boinc and the Turkish markets will<br />

be more activated.<br />

Being aware of the image brought<br />

by the fairs and new customers to<br />

be won, Boinc will exhibit its <strong>2019</strong><br />

spring-summer collection in CBME<br />

Turkey, Children <strong>Baby</strong> Maternity Expo,<br />

JunioShow, Bursa, <strong>Baby</strong> – <strong>Kid</strong>s Ready-to-wear<br />

and <strong>Kid</strong>s’ Necessities Fair<br />

that will take place in January <strong>2019</strong>.<br />

Boinc goes beyond standard<br />

Utilizing production with top quality<br />

fabrics with the best machines, Boinc<br />

attaches great importance to the products<br />

that are designed by following the<br />

world fashion closely, to make children<br />

look stylish and to wear healthy clothes.<br />

Offering more varieties and product<br />

groups to its customers every year<br />

compared to the previous year, Boinc<br />

is ready for <strong>2019</strong> with its new models!<br />

Declaring about their <strong>2019</strong> summer<br />

collection, Yusuf of Boinc said, “This<br />

summer, we have a unique product<br />

group, which is made with unusual design<br />

approach. In addition to our classic<br />

products, we will present this product<br />

group to the customers in the fairs in<br />

<strong>2019</strong>.”<br />

16<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


about us<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong> 17


interview<br />

Donella’s new marketing strategy:<br />

“Brand starts in retail with online sales”<br />

Completing year 2018 with many great projects<br />

and innovations, Donella expects to reap the fruits<br />

of these activities year <strong>2019</strong> with new pajamas<br />

collection, online retail sales from the internet and a<br />

renewed showroom this year.<br />

With the excitement of offering its<br />

summer products with its pajamas<br />

collection, Donella is inspired by<br />

the vibrant spirit of the summer in<br />

design alongside a suitable choice<br />

in cotton fabric type. The brand, which<br />

gives importance to the health of<br />

children’s sensitive skins, keeps away<br />

from the polyester fabric and turns<br />

to the healthier cotton fabric. The<br />

brand that will offer their products in<br />

its new store of 900 m 2 area in Laleli,<br />

Istanbul as from January, <strong>2019</strong> diversifies<br />

its product range by raising the<br />

success bar.<br />

With online sales Donella<br />

is now in retail!<br />

Donella, popular with its product<br />

range and style, is now showing its<br />

orientation to the retail side after its<br />

success in wholesale. Donella, which<br />

set the new marketing strategy, started<br />

selling online. We asked the new<br />

project, Ali Kondu, Donella, “Donella<br />

is also quite a popular brand for<br />

moms. We stepped into a new project<br />

with reference to this trust and brand<br />

awareness. We established alsanalsa.<br />

com, online shopping website. The<br />

app of this system was also made. We<br />

are in all channels to be easily accessible.<br />

Donella, which draws attention with<br />

its uncompromising brand identity<br />

in quality, carries pajamas and underwear<br />

collections to many points<br />

of the world. Kondu said that quality<br />

is one of the decisive factors at this<br />

point.<br />

18<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


There’s Donella everywhere<br />

in the heart of the trade!<br />

Assessing the wholesale circulation<br />

of the stores in Yesildirek and Laleli<br />

in terms of customer circulation, Kondu<br />

said, “We are at both locations where<br />

the heartland of business. The store<br />

in Eminönü Yeşildirek usually comes<br />

from many Arab countries. The domestic<br />

market also prefers the Yeşildirek<br />

store. In our wholesale store in<br />

Laleli, we welcome our customers in<br />

Eastern Block countries.<br />

Exhibiting in Children <strong>Baby</strong> Maternity<br />

Industry Expo <strong>2019</strong> organized in January<br />

and the Linexpo Lingerie - Hosiery<br />

Fair <strong>2019</strong> to be held in February,<br />

also CJF <strong>2019</strong> Fair in Moscow, Russia,<br />

Jordanian fair which will take place<br />

in March, Donella is preparing for<br />

a busy exhibition tempo. Donella is<br />

always proud of its overseas market<br />

and is proud of being a brand that<br />

exports to 80 countries. Kondu stated<br />

that they are always in a way to offer<br />

the better to the customers as they do<br />

every year.<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong> 19


about us<br />

Lara Textile, formed in 1995 in Istanbul, Laleli, has<br />

made an entrance to the underwear sector with the<br />

brands DONELLA and DONI. Our company produces<br />

female and girls’ wear with DONELLA brand and<br />

male, boys’ wear with DONI brand. We export our<br />

products to over 80 countries with countries like<br />

Russia, Ukraine, Kirghizistan, Poland, Romania, Iran<br />

leading on this list.<br />

We hold standards like the quality and healthiness<br />

of our products as our main goal, and we follow the<br />

current fashion closely with our special models and<br />

designs and we offer our clients the best of 0-15 years<br />

old girls’ and boys’ underwear choices to their<br />

liking.<br />

Лара Текстиль, учреждённая в 1995 году в<br />

Стамбульском районе Лалели, дебютировала в<br />

секторе нижнего белья с торговыми марками DO-<br />

NELLA и DONİ. С маркой DONELLA выпускается бельё<br />

для женщин и девочек, с маркой DONİ – для мужчин<br />

и мальчиков. Наша продукция в общей сложности<br />

отправляется на эспорт в более чем 80 стран мира,<br />

в том числе в Россию, Украину, Кыргызстан, Польшу,<br />

Румынию, Иран. Мы предлагаем клиентам оценить<br />

наши изделия, нижнее бельё для девочек и мальчиков<br />

возрастной группы от 0 до 15 лет, с собственным<br />

уникальным дизайном и моделями, с сохранением<br />

на первом плане чувствительного отношения к<br />

вопросу качества и здоровья, и следуя тенденциям<br />

современной моды.<br />

20<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


fair<br />

CJF <strong>2019</strong> Spring is ready to boom<br />

CJF <strong>2019</strong> Spring 22st<br />

International Exhibition<br />

for Child and Junior<br />

Fashion, Maternity Wear<br />

to be held on February<br />

25-28, <strong>2019</strong> in Expocentre<br />

Fairgrounds, Moscow<br />

Childrenswear has to be made<br />

from natural fabrics of high quality,<br />

be comfortable and smooth<br />

to the touch. It is also very important<br />

for it to be fashionable as children<br />

start developing a sense of style since<br />

their early years.<br />

CJF – Child and Junior Fashion is an<br />

international trade show which twice<br />

a year brings together leading manufacturers<br />

of kidswear. Visitors can see<br />

new collections not only at stands of<br />

CJF exhibitors but also at Children’s<br />

Catwalk shows<br />

The most important part of any<br />

child’s outfit is their shoes. There<br />

are no small details when it comes to<br />

children’s footwear. It must be easy to<br />

put on and take off, be comfortable,<br />

durable, of high quality and attractive.<br />

These shoes also need to provide<br />

everything growing feet need.<br />

CJF – Shoes at CJF – Child and Junior<br />

Fashion reflects a recent consumer<br />

trend which is buying children’s shoes<br />

to match an outfit.<br />

Accessories for children are very important<br />

for young fashionistas. Children’s<br />

fashion should not be dull and<br />

boring. It must have bright colors and<br />

fun images. Fashionable and stylish<br />

clothes for children can’t be worn without<br />

interesting accessories which<br />

add joyfulness to day-to-day outfits.<br />

Year after year CJF – Child and Junior<br />

Fashion offers you the best collections<br />

of children’s accessories.<br />

Maternity fashion is in the focus of<br />

many talented fashion designers. Clothes<br />

for pregnant women must perform<br />

two functions: be comfortable<br />

and functional, and make future mothers<br />

feel beautiful and attractive.<br />

CJF – Child and Junior Fashion is a<br />

showcase of the most important trends<br />

of maternity clothes and pregnancy<br />

wear. It is also a perfect platform<br />

for looking for the best business solutions.<br />

Designer baby clothes is a sign of the<br />

times. Today, designers launch not<br />

only adult collections but also make<br />

fashionable clothes for young ones.<br />

CJF – Child and Junior Fashion offers<br />

buyers and independent retailers the<br />

most interesting brands for young<br />

fashionistas. CJF 2018. Autumn was<br />

a great success. The feedback of exhibitors<br />

and visitors showed their<br />

interest in the exhibition. They were<br />

pleasantly surprised with the quality<br />

and design of the products showcased.<br />

The participants, in their turn,<br />

showed themselves to the best advantage.<br />

CJF – Child and Junior Fashion<br />

is the most effective trade show for<br />

today.<br />

Join us at the 22nd edition of the CJF<br />

<strong>2019</strong>. Spring International Exhibition<br />

that will run from February 25 through<br />

28, <strong>2019</strong> at Expocentre Fairgrounds.<br />

22<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


about us<br />

2014 yılında kurulan Monita <strong>Kid</strong>s, çocuk abiye kıyafetleri<br />

üretmektedir. Ortadoğu, Asya ve Rusya başta<br />

olmak üzere Avrupa piyasasındaki trendleri takip<br />

eden işgücünden hammadde üretimine, pazarlamasından<br />

üretimin her aşamasına yerli sermayeli bir<br />

firmadır.<br />

Monita <strong>Kid</strong>s markası müşteri odaklı, inovatif, sürekli<br />

gelişen, çağın gerekliliklerini sadece takip etmekle<br />

kalmayıp, bu gereklilikleri belirlemede de rol oynamaya<br />

adaydır. Çocukların memnuniyetini ve beğenilerini<br />

düşünen üretimler yapan Monita <strong>Kid</strong>s, çocukların<br />

hassasiyetlerine, sağlık değerlerine, fiziksel rahatlıklarına<br />

önem vermektedir.<br />

Monita: “Üretim sürecinin en başında tasarım aşamasındayken<br />

kumaş ve aksesuar seçimlerimizi sağlık değerlerine<br />

uygun yaparak başlamaktayız. Elbiselerimizin<br />

fiziksel rahatlığı sağlayabilmesi, çocukların esnek<br />

hareketlerini sağlayabilmeleri için manken provalarla<br />

kontrolden geçirip fiziksel kalıplarına uygun formları<br />

kullanmaya dikkat ediyoruz.<br />

Küçükçekmece’deki fabrikamızda üretim gerçekleştiriyor,<br />

Laleli ve Yeşildirek’teki mağazalarımız ile tüketiciyle<br />

buluşuyoruz.”<br />

Founded in 2014, Monita <strong>Kid</strong>s produces children’s<br />

evening dresses.<br />

Following the trends in Middle East, Asia and Russia,<br />

especially the European market from labor to production,<br />

from raw materials to marketing, Monita <strong>Kid</strong>s is<br />

a company with domestic capital.<br />

Monita <strong>Kid</strong>s is customer-oriented, innovative, constantly<br />

evolving, not only by following the requirements<br />

of the era, but is also a candidate to play a role<br />

in setting these requirements. Monita <strong>Kid</strong>s, which makes<br />

production that considers children’s satisfaction<br />

and likes, gives importance to children’s sensitivities,<br />

health values ​and physical comfort.<br />

Monita: “While we are at the beginning of the production<br />

process, we are starting to make our fabric and<br />

accessory choices in accordance with health values.<br />

We take care to ensure the physical comfort of our<br />

clothes, to ensure the flexible movement of children<br />

to check the manikin rehearsals and physical forms to<br />

use the appropriate form.<br />

We are producing in our factory in Kucukcekmece and<br />

we are meeting the consumers with our stores in Laleli<br />

and Yesildirek, Istanbul.”<br />

24<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


fair<br />

With the new features<br />

Pitti Immagine Bimbo is ready to boom<br />

with 88th edition<br />

Pitti Immagine Bimbo,<br />

the international fashion<br />

and lifestyle headquarter<br />

exhibition for kids, is<br />

steadily improving its<br />

role as a platform for<br />

the global launch of<br />

projects related to the<br />

world of research.<br />

News, sections, numbers<br />

Over 553 collections of which 360<br />

from abroad (62% of the total). And<br />

more: 6.870 buyers and a total of<br />

10,000 visitors at the last winter edition.<br />

These are the numbers of Pitti Bimbo: a<br />

universe in continuous evolution, an observatory<br />

that captures every change, an<br />

essential appointment for buyers of large<br />

department stores, boutiques, concept<br />

stores, e-commerce sites, independent<br />

stores and for all those who work with the<br />

ever-widening and transversal planet of<br />

kidswear collections.<br />

Within an even more precise segmentation,<br />

an extraordinary journey through: designers,<br />

established brands, the contemporary<br />

couture vocation of Apartment,<br />

sustainability as the flag of EcoEthic, the<br />

athletic-metropolitan but sophisticated<br />

dimension of #ACTIVELAB, the mix of research<br />

and experimentation of <strong>Kid</strong>zFIZZ,<br />

the incubator of emerging brands, but large<br />

in content, of The Nest. And then the<br />

dynamic cut of Sport Generation and the<br />

urban soul of Superstreet, which interpret<br />

free time with ever new impulses.<br />

And even more important and extended<br />

within the salon is the lifestyle & pop design<br />

planet of Fancy Room, alongside the<br />

Editorials that explore, each time in a different<br />

way - objects, curiosities, accessories,<br />

furnishings - trends that are complementary<br />

to the wardrobe.<br />

The extraordinary grant of mise and the<br />

ice agency<br />

This edition of Pitti Immagine Uomo benefits<br />

from the extraordinary grant of<br />

the Ministry for Economic Development<br />

(MiSE - Ministero dello Sviluppo Economico)<br />

and the Italian Trade Agency (Agenzia<br />

ICE) as part of the 2018-<strong>2019</strong> Special Plan<br />

to support Made in Italy fairs. This grant<br />

is dedicated to developing hospitality, media<br />

relations and advertising activities.<br />

The areas dedicated to RESEARCH in<br />

childrenswear<br />

APARTMENT, the luxury soul of<br />

contemporary tailoring for kids<br />

Apartment represents the space devoted<br />

to contemporary luxury. At the Lyceum,<br />

a unique section with a dedicated and<br />

always high impact layout for presenting<br />

particularly sophisticated clothing and<br />

accessories collections aimed at the most<br />

exclusive boutiques.<br />

<strong>Kid</strong>zFIZZ, the hall of creativity<br />

Experimenting with shapes and materials<br />

through a proposal open to the new, capable<br />

of raising the bar of creativity: this<br />

is the soul of <strong>Kid</strong>zFIZZ, a concept lab by<br />

Pitti Bimbo but also one of the most popular<br />

sections on stage at the Padiglione<br />

Medici.<br />

Between sport inspiration and active<br />

mood: #ACTIVELAB moves to the Archivi<br />

The boundary between technical clothing<br />

and leisurewear is becoming increasingly<br />

blurred even in the world of childrenswear.<br />

#ACTIVELAB is growing, the section<br />

that finds the starting point of its research<br />

among these borders and that starting<br />

from this edition takes place in the spaces<br />

of the Archivi, with a dedicated layout.<br />

When small is beautiful: THE NEST new<br />

home, the Archivi<br />

Interesting and curious brands, selected<br />

in collaboration with Little Pop Up Berlin<br />

store / concept lab. Found with careful<br />

and international research, they are emerging<br />

realities, even if small, to which Pitti<br />

Bimbo offers a special stage. Starting from<br />

this edition, in fact, also The Nest will<br />

be staged in a new location: the Archivi.<br />

EcoEthic, flying green heart flag<br />

EcoEthic interprets the trend of ethics<br />

and sustainability, which has become<br />

a cultural and substantial need. On the<br />

ground floor of the Padiglione Centrale,<br />

collections that pay careful attention<br />

and respect for the environment and<br />

environmental culture education DNA.<br />

KID’S EVOLUTION: from the fashion of<br />

the grown-ups to the Mini-me capsules<br />

<strong>Kid</strong>’s Evolution is a project created by<br />

Alessandro Enriquez exclusively for Pitti<br />

Bimbo. A section dedicated to designers<br />

who research the grownup apparel’s world<br />

and create a child’s capsule with high<br />

creative potential.<br />

28<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


88


interview<br />

Öztaş offers faster delivery to consumers<br />

Serving in the underwear and socks sector, Öztaş keeps<br />

its presence in the sector by expanding its export network<br />

in domestic and foreign markets.<br />

Serving to the sector since 1958,<br />

Öztaş reflects his experience gained<br />

over the years to its working<br />

style. The brand has been manufacturing<br />

socks, clothes and pajamas<br />

since its foundation. Reflecting the<br />

difference in the sector with its quality<br />

standards, wide collection and<br />

fast shipping capability, Öztaş offers<br />

innovative products by integrating technology<br />

in production.<br />

Every season, the company carries<br />

out a systematic R & D study on its development<br />

in its collection. The firm,<br />

which keeps its export network wide,<br />

exports to many European and American<br />

countries. The company, which<br />

gains a certain market in the country<br />

with the brand Öztaş, also produces<br />

for international brands abroad.<br />

Öztaş Marketing Manager Ali Hadi<br />

Öney said, “In the production stage,<br />

we produce in accordance with the<br />

rules of our quality control mechanism<br />

with the lowest error rate, do<br />

not threaten human health and provide<br />

the highest satisfaction to the<br />

consumer. By following the domestic<br />

and international fairs, we are developing<br />

ourselves by taking part in R &<br />

D and Ur-Ge (the Turkish acronyms of<br />

Developing International Competitiveness)<br />

programs.”<br />

1958 yılından bu yana bayan, erkek ve çocuk iç<br />

giyiminde varolan Öztaş; markalaşma yolundaki<br />

atılımlarını başarıyla sürdürüyor. Yeni tasarım ve<br />

model ekibinin geliştirdiği özgün konsept ve ürün<br />

gruplarıyla, iç ve dış pazarlarda, iç giyimin kendi<br />

kulvarını oluşturmuş saygın markaları arasında<br />

yer alıyor.<br />

Öztaş, bilinçli tüketici profiline hitap eden bir marka.<br />

Şıklık kadar kaliteyi, kalite kadar ekonomik olmayı<br />

önemsiyor. Ürünün, tüketicinin kalıcılaştırılmasında<br />

aktif rol üstlendiğini biliyor. Bu nedenle<br />

Öztaş, müşteri memnuniyetinin bir markanın kazanabileceği<br />

en önemli değer olduğuna yürekten<br />

inanıyor. Ve bu değeri, markanın en önemli yatırımı<br />

olarak kabul ediyor.<br />

Operating in women’s, men’s and children’s underwear<br />

since 1958, Öztaş continues its successes in branding.<br />

With its original concept and product groups developed<br />

by the new design and model team, domestic<br />

and international markets are among the respected<br />

brands that have formed their own style.<br />

Öztaş is a brand that addresses the conscious consumer<br />

profile. The brand cares quality as much as elegance,<br />

and cares quality as much as economy. The<br />

brand knows that the product plays an active role in<br />

the enduring of the consumer. For this reason, Öztaş<br />

strongly believes that customer satisfaction is the<br />

most important value that a brand can win. And this<br />

value is considered as the most important investment<br />

of the brand.<br />

30<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


interview<br />

Vişne Bebe provides added value to<br />

national economy in wholesale<br />

Fatihim Textile<br />

Company was<br />

established in 1987. The<br />

company manufactures<br />

and sells baby and<br />

children’s clothing<br />

for 0-16 age group.<br />

Today, Fatihim Textile<br />

exports its products to<br />

more than 40 countries<br />

worldwide.<br />

Fatihim Tekstil gives importance to<br />

all health elements and quality standards<br />

in production and draws an<br />

active profile not only in Turkey but<br />

also abroad. Exporting to more than<br />

40 countries in the world, Fatihim<br />

Textile provides added value to both<br />

the national economy and the sector.<br />

Fatihim Textile draws a strong<br />

profile in both production and<br />

wholesale<br />

Fatihim Tekstil A.Ş., which has always<br />

expressed that there was a need for<br />

continuity in the creation of a brand<br />

at every opportunity, Vice Chairman<br />

of the Board of Directors İsmail Çolak<br />

stated that they would benefit from<br />

Vişne Bebe brand and they are in<br />

every aspect to support branding and<br />

they would be on the agenda with the<br />

aim of moving the brand forward.<br />

34<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


interview<br />

1978 yılında triko üretim ve toptan satış yapmak amacı<br />

ile kurulan firma, tecrübesi ile triko-tekstil sektöründeki<br />

başarılı vizyonunu günümüze kadar taşımayı başardı.<br />

Değişen sektör ve piyasa şartlarına kurumsal kimliğini<br />

koruyarak adapte olma başarısını gösteren şirket birçok<br />

konuda kendini yeniledi ve standartlarını devamlı yükseltti.<br />

Danışan Tekstil, triko pazarında, derin tecrübesi ile pazarın<br />

trendini birleştirerek kendisini piyasada üst noktalara<br />

taşımayı başardı. Ülkemiz ekonomisine yüksek miktarlarda<br />

katma değer sağlayan firma, kurumsal kimliğini<br />

tüm dünyaya kabul ettirmiş birçok firma ile üretim-pazarlama<br />

konusunda başarıyla işbirliği kurarak çalışmalarını<br />

sürdürüyor. Söz konusu pazar içerisinde yine birçok<br />

kurumsal firma ile dolaylı olarak üretim yaparak ülkemize<br />

ve sektöre katkıda bulunmaya devam ediyor.<br />

Danışan Tekstil, dokuma ve örme gruplarına ait ürünleri<br />

itina ile üretmekle beraber, gününde teslimat konusunda<br />

da bir hayli iddialı. Amacı kaliteli üretim beraberinde,<br />

en iyi maliyet ve fiyatla tecrübelerini birleştirerek en<br />

üst noktada müşteri memnuniyetine ulaşmak, bunlara<br />

ek olarak uluslararası tescilli kendi markası olan <strong>Baby</strong><br />

Mio ile koleksiyonlar hazırlayıp iç piyasa satışı ve ihracat<br />

yapmak. Danışan Tekstil derin tecrübesini günümüzün<br />

gelişen teknolojileri ile bütünleştirerek sektör içerisinde<br />

daha ileriye, değerli müşterileriyle birlikte yürüyecek ve<br />

daha da büyüyecek. Misyon: Kaliteli ve sağlıklı triko giymenin<br />

herkesin hakkı olduğuna inanıyoruz. Danışan Ailesi,<br />

tedarikçilerimiz ve iş ortaklarımız hep birlikte bunun<br />

için çalışıyoruz.Vizyon: Yenilikçi, akılcı, ilkeli ve sorumlu<br />

yaklaşımımızla bölgemizde lider ekonomik triko üreticisiyiz.<br />

Founded in 1978 with the aim of producing knitwear and<br />

wholesale, the company succeeded to bring its successful<br />

vision of the knitwear and textile sector up to daylight through<br />

its experience. Showing its success in adapting to<br />

the changing sector and market conditions by protecting<br />

its corporate identity, the company renewed itself in many<br />

ways and continuously improved its standards.<br />

Combining the trend of the market with the deep experience<br />

in the knitwear market, Danışan Tekstil managed to be<br />

one of leading companies in the market. Providing high<br />

added value to the economy of our country, the company<br />

continues to work with many companies by getting their<br />

corporate identity popular all over the world by working<br />

successfully in production-marketing. It continues to contribute<br />

to the country and sector by producing indirectly<br />

with many corporate companies in the market.<br />

Producing weaving and knitting groups with the products<br />

with care, Danışan Tekstil is also very ambitious in timely<br />

delivery. In order to achieve customer satisfaction at the highest<br />

point by combining the best quality production with<br />

the best cost and price experience, in addition to making<br />

the collections with the international registered trademark<br />

<strong>Baby</strong> Mio, Danışan Tekstil offers for domestic market and<br />

export. The company will integrate its deep experience<br />

with today‘s evolving technologies and will continue with<br />

its valuable customers in the sector and grow even bigger.<br />

Mission: We believe that everybody is right to wear quality<br />

and healthy knitwear. Danışan Tekstil Family, our suppliers<br />

and our business collaborates all work together to provide it.<br />

Vision: We are the leading economic tricot producer in our<br />

region with our innovative, rational, principled and responsible<br />

approach.<br />

38<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


fair<br />

<strong>Baby</strong> Expo is a foothold for your<br />

business<br />

<strong>Baby</strong> Expo 2018, the<br />

largest trade fair of<br />

children’s goods in<br />

Ukraine, will be held on<br />

26 – 29 April in Kiev<br />

<strong>Baby</strong> Expo has been successful<br />

in bringing together manufacturers,<br />

distributors, importers<br />

and retailers of children’s goods for<br />

the past 22 years. BABY EXPO is approved<br />

by the Global Association of<br />

the Exhibition Industry (UFI). The<br />

approval requires regular audit and<br />

confirms high organizational level of<br />

this international event.<br />

Almost 300 exhibitors from Ukraine,<br />

Turkey, China, Poland, Italy, Belarus,<br />

Russia, and Moldova will participate<br />

in this year’s edition of BABY EXPO.<br />

Over 500 trademarks of various children’s<br />

goods (including both world<br />

famous brands and young domestic<br />

TM) will be exhibited.<br />

Chinese exposition is the largest one<br />

among foreign exhibitors. 17 manufacturing<br />

companies will offer children’s<br />

wear, footwear, accessories,<br />

baby products, and a wide variety of<br />

toys, i.e. construction sets, transformers,<br />

radio controlled toys, etc.<br />

Turkish exposition is the second largest<br />

one among foreign exhibitors.<br />

It merely includes manufacturers of<br />

children’s clothes and textiles.<br />

It should be noted that over 50% of<br />

exhibitors are Ukrainian manufacturers.<br />

From the first edition of BABY<br />

EXPO, its organizers have been doing<br />

their best to support domestic manufacturers.<br />

Best Toy National Contest held since<br />

2004, one-of-a-kind in Ukraine, can<br />

be a good example. All toys and games<br />

submitted shall be manufactured<br />

in Ukraine. The contest-winning toys<br />

and games will be exhibited at a special<br />

demo stand at BABY EXPO. School<br />

Wear competition has been held for<br />

over ten years. School wear collections<br />

2018 will be showcased on the<br />

runway by little models and displayed<br />

on fashion mannequins in show-room<br />

area.<br />

Over the past five years, the number of<br />

Ukrainian exhibitors has doubled and<br />

a lot of Ukrainian products favorably<br />

competing with foreign counterparts<br />

have been successfully brought to external<br />

markets. The increase in their<br />

quality and competitive capability is<br />

confirmed by the results of both Best<br />

Toy contest and School Wear competition.<br />

BABY EXPO can be thematically divided<br />

into three trade fairs:<br />

Toy Fair Ukraine - toys and games.<br />

<strong>Baby</strong> Products Fair - products for babies<br />

and their mothers.<br />

Children’s Fashion Fair - will offer a<br />

wide range of wear and footwear for<br />

various purposes and ages: outerwear,<br />

formal wear, casual and party<br />

wear; knitwear, legwear, headwear,<br />

underwear, sportswear, accessories,<br />

carnival costumes and much more.<br />

Spring editions of Children’s Fashion<br />

Fair are distinguished for numerous<br />

school wear collections.<br />

40<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


42<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


Ocak / <strong>Şubat</strong> <strong>2019</strong> 43


interview<br />

The address for baby equipment of Bebe<br />

Çeyiz Sarayı<br />

Safeline<br />

Bebe Çeyiz Sarayı<br />

further develops its<br />

growth rate in import<br />

and export with its<br />

performance on domestic<br />

production.<br />

Offering products about 800<br />

sub-channels and 45 countries,<br />

Bebe Çeyiz Sarayı grows developing<br />

its business. The brand that<br />

manages its goals last year continues<br />

to work without stopping for next season.<br />

New Year, New Models<br />

Serving its sub-channel in the best<br />

way as it was last year, Bebe Çeyiz Sarayı<br />

plans to add a new model to the<br />

collection in <strong>2019</strong> by giving more weight<br />

to domestic production. Stating<br />

that they increase by 70% in domestic<br />

production collection, Saraç said, “At<br />

the moment we have 12 model which<br />

is manufactured in Turkey. These travel<br />

systems include a wide range of<br />

products, such as strollers, duplex<br />

strollers, cane strollers, playgrounds,<br />

feeding chairs, home-style main<br />

straps. There are two new models in<br />

import. Travel system and mother, as<br />

well as equipment and tools, we continue<br />

our work by enlarging our targets.<br />

This year we will add a new and<br />

very dynamic model to the European<br />

giants. We plan to offer this model to<br />

our consumers in <strong>2019</strong>.”<br />

“We achieve our targets one<br />

by one”<br />

Stating that they achieved the targets<br />

of last year in exportation, Gökhan Saraç<br />

said, “We aim to reach the highest<br />

quality products to our dealers and to<br />

the final consumers at the lowest prices<br />

after the textile, perfumery and<br />

cosmetics. This year our performance<br />

is above our projected growth rate. In<br />

the domestic market, we imported<br />

aventedor model we liked in the<br />

European market last year. We exported<br />

that model to Iran. We were very<br />

pleased with the sales chart in Iran. In<br />

other words, we are good at not only<br />

importing the product but also exportation.<br />

We achieved our targets one<br />

by one.”<br />

44<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: 1994<br />

yılında kuruldu.<br />

Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: 0-3 Yaş Bebeler için :Bebe<br />

Tekstil ürünleri, Bebe Kozmetik ürünleri, Bebe Bakım ürünleri,<br />

Bebe Araç, gereç, oyuncak… Üretir, ihraç eder ve ithalatını<br />

yapar.<br />

Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: Badiden-Emziğe,<br />

Beşikten-Arabaya yaklaşık; 10.000 (On bin) Çeşit ürün ve 120<br />

Markanın aynı çatı altında toplandığı firmadır. Bebe Çeyiz Sarayı<br />

yurtiçinde 900’ü aşkın bayi sayısına sahiptir. Yurtdışında ise<br />

40’dan fazla Ortadoğu ve Avrupa ülkesine ihracat yapmaktadır.<br />

Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: Bebe ve Çocuk alanında<br />

mağaza açmak ve bu alanda firmasını geliştirmek isteyenlerin<br />

tercih edecek olduğu dünyanın göz bebeği İstanbul’da hizmet<br />

veren ve eşi bulunmayan bir işletmedir.<br />

Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: Kararlılığın, güvenin, kalitenin<br />

ve Dünya çapında bebe markalarının aynı çatı altında<br />

buluştuğu ve yılların deneyiminin markasıdır. Bu marka % 100<br />

Yerli sermayenin ürünü Türkiye’nin tescilli markası “Sebi”<br />

Bebe Çeyiz Sarayı Tekstil Tic.Ltd.Şti: was<br />

established in 1994.<br />

Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: It is for babies between<br />

0-3 ages: It produces, exports and imports <strong>Baby</strong> Textile<br />

products, <strong>Baby</strong> Cosmetic products, <strong>Baby</strong> Care products, <strong>Baby</strong><br />

Equipments, toys....<br />

Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: It is the address of around<br />

10 000 (ten thousand) type of products and 120 brands from<br />

Bodies to Pacifiers, form Cradles to prams. Bebe Çeyiz Sarayı<br />

has more than 900 dealers in Turkey. It exports to more than 40<br />

Middle East and European countries abroad.<br />

Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: It is a unique enterprise<br />

rendering services in the apple of world’s eye Istanbul, and<br />

which will be preferred by those who wish to open <strong>Baby</strong> and<br />

Children’s stores and to develop their firms in this area.<br />

Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: This is the trademark<br />

where stability, reliability, quality and worldwide baby brands<br />

come together under one roof and has many years of experience.<br />

This brand is the product of 100% domestic capital and it is<br />

the registered trademark of Turkey “Sebi”.<br />

Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: ist<br />

1994 gegründet.<br />

Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: produziert, importiert<br />

und exportiert <strong>Baby</strong>- Textilien, <strong>Baby</strong>- Kosmetik, <strong>Baby</strong>- Pflege,<br />

Spielzeuge, Kinderartikel für <strong>Baby</strong>s 3 bis 3 Jahren.<br />

Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: ist die Adresse von 120<br />

Marken und ca. 10.000 (Zehn Tausend) Produkten von Body<br />

über Schnuller, Wiege bis hin Kinderwagen. Bebe Çeyiz Sarayı<br />

besitzt im Inland über 900 Fachhändler. Das Unternehmen<br />

exportiert im Mittleren Osten und Europa in über 40 Länder.<br />

Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: ist ein Unternehmen,<br />

das von denen, die beabsichtigen, Laden im Bereich <strong>Baby</strong><br />

und Kind zu eröffnen und ihren Betrieb in diesem Bereich<br />

weiterzuentwickeln, bevorzugt wird. Das Unternehmen geht<br />

seinen Geschäften in der Weltstadt Istanbul nach.<br />

Bebe Çeyiz Sarayı Tekstil Tic. Ltd. Şti: ist eine Marke langjähriger<br />

Erfahrung, in der sich Entschiedenheit, Zuverlässigkeit,<br />

Qualität sowie weitweite <strong>Baby</strong>-Marken unter einem Dach zusammentreffen.<br />

Diese Marke ist ein Produkt von % 100 inländischem<br />

Kapital. Die eingetragene Marke ist „Sebi“<br />

46<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong><br />

“Бэбе Чейиз Сарайы Текстиль Тиджарет<br />

Лимитед Ширкети» : Учредено в 1994 году.<br />

“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» :<br />

Осуществляет производству, эксопрту и импорту любые виды<br />

Текстильные Изделия для грудных ребёнок, Козметические<br />

Изделия для грудных ребёнок, Изделия для заботы для грудных<br />

ребёнок 0 – 3 года.<br />

“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети»<br />

: Является адрес более 10.000 (ресять тысячь) виды изделий и<br />

120 торговых марок ; с утки для движения – по соску, с люлки –<br />

по повозку . Bebe Çeyiz Sarayı имеет более 400 дилеров в стране,<br />

и кроме того экспортирует свою продукцию в более 40 стран<br />

Ближнего Востока и Европы.<br />

“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети»<br />

: Является одно незаменимое предприятие и оказывающее<br />

услуги клиентам в городе Стамбуле являющем зрачку Мира для<br />

предпринимателей хотящий открывать магазинов и развивать<br />

своих фирм в областе изделий для Грудных Ребёнок и Детей.<br />

“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети»<br />

: Является одна крыша решительности и надеждности, где<br />

встречаются Мировых марок для изделий грудного ребёнка<br />

и многолетных опытов в этой областе. Эта марка является<br />

продукция 100 % инвестиционного капитала Турции и<br />

зарегистрирована под названием «Себи».


interview<br />

DEFNE BABY, the story of socks from<br />

generation to generation<br />

Partnering with many global brands since 1994,<br />

Gulecyuz Socks offers its production experience and<br />

all knowledge with its brand, Defne <strong>Baby</strong>… Gaining a<br />

good sales chart in short time with Defne <strong>Baby</strong> babies<br />

& children socks and laundry products they offer to<br />

the domestic and foreign market, General Manager<br />

Mustafa Güleçyüz shared their success stories with us.<br />

Using the experience and knowledge<br />

of years, we are producing<br />

socks for many world<br />

famous trademarks and companies.<br />

Gulecyuz Socks manufactures and<br />

markets all its goods internally. The<br />

company is represented by wellknown<br />

distributors in this field in<br />

Germany, France, Austria, Holland,<br />

Belgium, Denmark, Switzerland, Sweden,<br />

Norway, England where the products<br />

are present in the most important<br />

shopping centers in Europe.<br />

Mustafa Güleçyüz stated that they<br />

grew up in this business together<br />

with his brothers and said that in<br />

1994 they made production more<br />

professional. Güleçyüz, which started<br />

to make production to different brands<br />

and talked about themselves in the<br />

sector, now carries its knowledge and<br />

experience to its own brands, Defne<br />

<strong>Baby</strong>.<br />

Güleçyüz Çorap, now employing<br />

many people in Bayrampaşa factories<br />

and even receiving outsourcing production<br />

support, stated that their aim<br />

was to work in the sector with the right<br />

moves at the right time.<br />

While the company continues to invest<br />

in Defne <strong>Baby</strong>, it continues to<br />

48<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


interview<br />

make production to famous brands<br />

such as Mothercare, Zara, JohnLewis<br />

and Mango.<br />

“Defne <strong>Baby</strong> gets its name<br />

from the smallest member of<br />

the family”<br />

Getting name of the family from the<br />

youngest one, Ms. Defne, who was<br />

born 3 years ago, Defne <strong>Baby</strong> products<br />

appeal to babies 0-2 age group<br />

with socks and laundry products.<br />

Defne <strong>Baby</strong>, whose quality and original<br />

designs are at the forefront, is offered<br />

to the consumers with its color,<br />

design and varieties in its collection.<br />

Mustafa Güleçyüz said that they plan<br />

long-term investment in meeting all<br />

the needs of babies from stroller to feeding<br />

bottle, from pajamas to t-shirt.<br />

Mustafa Güleçyüz said, “We managed<br />

to take place at all sales points in Turkey<br />

soon, as we gained a good sales<br />

graph. Our team continues their work<br />

in a controlled and systematic way. In<br />

addition, Defne <strong>Baby</strong> began to make a<br />

name for itself in the foreign market.<br />

In this direction, we export to countries<br />

such as Germany and Serbia and<br />

we are planning to work to increase<br />

the number of regions and countries<br />

we export. We also export all of our<br />

products from our factory to every<br />

point of Europe with our exporter<br />

company DevTeks.<br />

Defne <strong>Baby</strong> wind in socks<br />

fashion<br />

It is possible to say that socks have<br />

recently become a fashion. The socks<br />

selected according to their colors and<br />

patterns became parts to complement<br />

for the combinations.<br />

Informing about their production<br />

process, Mustafa Güleçyüz, said, “Traditionally,<br />

pink for girls, blue for boys<br />

is more preferred. We use clearer, less<br />

eye-catching patterns. Emphasizing<br />

that they have at least 20 audits per<br />

year, Güleçyüz emphasized the health<br />

criteria they pay attention in production<br />

by saying that “we eliminate the<br />

substances that may be harmful to the<br />

babies during the production phase<br />

and we are more careful.””<br />

Our goal in <strong>2019</strong> is to start<br />

to produce Defne <strong>Baby</strong><br />

products in its own factory<br />

Mustafa Güleçyüz mentioned the<br />

<strong>2019</strong> targets as follows: “For Defne<br />

<strong>Baby</strong> products, we have prepared<br />

a production plant of 16 thousand<br />

square meter in Hayrabolu, Tekirdag.<br />

However, due to the economic<br />

fluctuations in our country, we have<br />

postponed the start of activity of our<br />

factory for a short period of time. Our<br />

biggest target in <strong>2019</strong> is to start production<br />

in this factory and increase<br />

our production portfolio by including<br />

different product groups.”<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong> 49


Fashion for <strong>Kid</strong>s will be<br />

held on 27-28 June <strong>2019</strong> in<br />

Targi Kielce, Poland<br />

fair<br />

The première textile industry<br />

expo – recapitulation<br />

A great début culminates in<br />

success!<br />

The beginning of the summer in Kielce was<br />

marked with fashion presentations. Exhibitors<br />

and visitors from and abroad, new<br />

merchandise galore presented by producers,<br />

top brands for children which proudly<br />

showcased their collection, interesting meetings<br />

and compelling workshops - this is a<br />

nutshell description of the première edition<br />

of the B2B Clothes and Textiles Expo Fashion<br />

For <strong>Kid</strong>s.<br />

This exhibition was held on 28 and 29 June<br />

in Targi Kielce and brought together companies<br />

from 7 countries, inducing: Belgium,<br />

Denmark, Italy, Spain, Great Britain, France<br />

and Turkey. The two-day event crafted<br />

around children’s fashion was held in the<br />

largest Targi Kielce’s Expo Hall - the E Expo<br />

Pavilion.<br />

A professional catwalk was made especially<br />

for the new event. The catwalk was the stage<br />

for the little models to presented collections<br />

for upcoming seasons. Nearly half a<br />

thousand industry visitors and business-insiders<br />

from, inter alia Germany, Ukraine,<br />

Russia, Slovakia, Romania, the Czech Republic,<br />

Bulgaria, the Democratic Republic of<br />

the Congo and Canada became familiar with<br />

producers’ and distributors’ offer.<br />

A global-scale fashion event<br />

The creators and organisers of the wellknown<br />

<strong>Kid</strong>s’ Time expo enjoy a vast experience;<br />

therefore the new event on the<br />

Europe’s map of child products and services<br />

business sector’s meetings was bound for<br />

success.<br />

- We are satisfied with the fact that we have<br />

participated in the B2B Clothes and Textiles<br />

Expo Fashion For <strong>Kid</strong>s - says Ismail Hakki<br />

Kiraz from the Turkish Kimpeks Tekstil<br />

company. - We came to the Kielce for the<br />

first time this year and participated in another<br />

event which focused on toys and products<br />

for children. We have been very contented<br />

with our presence at both Fashion for<br />

<strong>Kid</strong>s and <strong>Kid</strong>s’ Time.<br />

The participants and exhibitors emphasized<br />

the international aspect of the Fashion<br />

for <strong>Kid</strong>s.<br />

- Companies from all over Europe were represent<br />

at the exhibition. There were stands<br />

from Denmark next to ours. I also saw stands<br />

from Spain and Italy - comments Danijela<br />

Pantic, a representative of France’s Mini-<br />

Mignon.<br />

Little fashion models on the<br />

catwalk<br />

The Fashion for <strong>Kid</strong>s featured fashion<br />

shows as its main attraction. Over sixty<br />

children age 3 to 10 years walked down the<br />

catwalk and professionally presented the<br />

latest trends. The fashion show was staged<br />

on both expo days.<br />

The Fashion for <strong>Kid</strong>s’ fashion shows were<br />

hugely interesting. We had the chance to<br />

admire talented little models, which is not<br />

often a case at this type of exhibitions. The<br />

shows were organized very professionally.<br />

In my opinion the show was the strongest<br />

point on the expo agenda - says Danijela<br />

Pantic, from MiniMignon.<br />

The brands boasted their latest collections<br />

for the autumn / winter 2018 and for the<br />

spring / summer <strong>2019</strong>. The clothes and<br />

garments presentation were complemented<br />

with footwear and accessories of all<br />

kinds: umbrellas, hair ornaments, jewellery,<br />

handbags and backpacks.<br />

Fashion for <strong>Kid</strong>s for education<br />

The children’s textile industry has been<br />

vibrantly developing. Russia at the same<br />

time has become a prospective target market.<br />

The expo agenda featured a meeting<br />

with Elena Pismenskaja . How to enter the<br />

children’s clothing market in Russia, marketing<br />

trends in the Eastern markets were<br />

discussed in the course of the session. In<br />

her presentation, Pismenskaja stressed the<br />

fact that the Fashion For <strong>Kid</strong>s expo offers a<br />

great opportunity to gain get new business<br />

leads and expand knowledge about foreign<br />

markets. Purchase planning for the needs<br />

of your company was discussed by Agnieszka<br />

Socha, a specialist in small commercial<br />

companies management and logistics.<br />

Dagmara Habiera was also present at the<br />

expo, for years Mrs. Habiera has been into<br />

training and consulting projects for Visual<br />

Merchandising. The Fashion for <strong>Kid</strong>s offered<br />

the chance to attend Mrs. Habiera’s lectures<br />

and workshops.<br />

- Sometimes it is worth giving up the idea<br />

of showing the entire stock and focus on the<br />

elements our client finds most important<br />

- Dagmara Habiera instructed the listeners.<br />

Designers’ Zones, the Influencers Zone<br />

A special offer has been crafted around<br />

designers, developers, stylists and influencers.<br />

The B2B Clothes and Textiles<br />

Expo Fashion For <strong>Kid</strong>s organisers meet<br />

the textile industry’s expectations and needs<br />

and therefore create the opportunity<br />

to establish business contacts between exhibitors<br />

and designers.<br />

-We can exchange experiences and see<br />

children’s fashion in a new and fresh way.<br />

The expo offers a great opportunity to establish<br />

business relations. The Fashion for<br />

<strong>Kid</strong>s exhibitors’ reactions and attitudes<br />

were very positive - emphasized Joanna<br />

Jończyk, a designer.<br />

On the second day of the exhibition, over<br />

a dozen bloggers from all over Poland<br />

came to Kielce to see the première edition<br />

of the children’s clothes expo and<br />

establish cooperation. The bloggers become<br />

familiar with the latest product<br />

offered by child products and services<br />

business sector and market best selling<br />

products.<br />

- Our work makes it possible for parents to<br />

learn more about companies and new products<br />

for their children - emphasized Weronika<br />

Banaś, karmicielka.pl blogger.<br />

50<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


FASHION<br />

FOR KIDS<br />

2 nd B2B Clothes<br />

and Textiles Expo<br />

26-27.06.<strong>2019</strong><br />

Kielce, POLAND<br />

www.fashionforkids.pl


about us<br />

Anne Dokunuşu Gibi…<br />

Yıllardır farklı markalar adı altında Üretim, toptan ve<br />

perakende satış alanlarında faaliyet gösteren firmamız<br />

şimdi yeni markasıyla pazarda yerini almak için yılların<br />

tecrübe ve birikimini yeni markası Luggi <strong>Baby</strong> ile yansıtmaya<br />

çalışacaktır. Geçmiş dönemde tüketicinin güvenini kazanan<br />

marka aynı kararlılık sorumluluk ve emin adımlarla<br />

sektörde söz sahibi olmayı hedeflemektedir.<br />

Yeni markası ile eski tecrübelerini birleştirerek tüketicilere<br />

daha kaliteli ürünler sunmayı amaçlamaktadır. “En<br />

değerliniz bizim için de değerlidir” sloganı ile yola çıkan<br />

Luggi <strong>Baby</strong> %100 pamuk olan sağlıklı ürünleriyle bebeğinize<br />

rahatlık, huzur ve mutluluk katacaktır.<br />

Luggi <strong>Baby</strong> daha çok kazanç yerine “sağlıklı kaliteli ürün ve<br />

müşteri memnuniyeti” anlayışını prensip edinmiştir.<br />

Koşulsuz müşteri memnuniyetini ilke edinmiş olan Luggi<br />

<strong>Baby</strong>, üretim kalitesi uzman kadrosu ve sosyal sorumluluk<br />

bilinci ile pazarlardaki payını her geçen gün müşterilerine<br />

sunduğu iyi hizmet ile arttırmayı amaçlamaktadır.<br />

Ürün grubu yelpazesiyle ne kadar hassas bir noktada<br />

olduğunu bilen Luggi <strong>Baby</strong> bütün üretim ve satış<br />

aşamalarında bu sorumluluk bilincini göz ardı etmeden<br />

hareket etmektedir.<br />

Çalışanı, üreticisi ve tüketicisi ile el ele vererek geleceğin<br />

büyük insanlarının küçücük bedenlerini sımsıcak saracak;<br />

kimyasal katkı maddesi olmayan sağlıklı, naturel ürünler<br />

üretmeye kararlılık ile devam edecektir.<br />

Birlikte üretip, birlikte kazanmak dileğiyle…<br />

Wie die Berührung einer Mutter<br />

Wir produzieren seit Jahren für Einzel- und Großhandel<br />

unter verschiedene Marken. Jetzt möchte unsere Firma mit<br />

langjährigen Erfahrungen und dem Wissen für unsere neue<br />

Marke <strong>Baby</strong> versuchen ihren Platz auf dem nehmen. In der<br />

Vergangenheit Kundenvertrauen gewonnene Firma erzielt<br />

mit gleiche Beschlossenheit und Verantwortung von reden<br />

lassen.<br />

Mit der Verbindung unsere Erfahrung mit unseren neuen<br />

Marken möchten wir unsere Kunden noch bessere<br />

Produkten anbieten. Luggi <strong>Baby</strong> beginnt diese Reise mit<br />

dem Motto, “ Ihr Wertvollste ist für uns auch wertvoll”,<br />

und möchte Produkten aus %100 Baumwolle Ihr <strong>Baby</strong><br />

Bequemlichkeit, Gemütlichkeit und Glück anbieten.<br />

Luggi <strong>Baby</strong> möchte nicht noch mehr Gewinn sondern mit<br />

hoch qualitativen Produkten zufriedene Kunden. Unser<br />

Prinzip ist Kundenzufriedenheit ohne Vorbedingung. Wir<br />

erzielen mit unseren erfahrenen Mitarbeiter, Produkqualität<br />

und soziale Verantwortung unseren Marktanteil erhöhen.<br />

Wir möchten unsere Kunden mit unserem Service<br />

überzeugen.<br />

Luggi <strong>Baby</strong> weiß dass ihre Produkten auf sehr sensiblen<br />

Bereich liegen. Mit dieser Bewusstsein bewegt sich Luggi<br />

<strong>Baby</strong> in jeden Produktions- und Verkaufsstufen.<br />

Hand in Hand mit Mitarbeiter, Produzent und Kunden<br />

werden wir gesunden und natürlichen Produkten, die<br />

Körper von Erwachsenen von Morgen umgeben, ohne<br />

chemische Zutaten mit Beschlossenheit weiter herstellen<br />

As a mother’s touch<br />

Operating in the field of production, wholesale and retail under<br />

several brand names with many years of experience for years,<br />

our company is now to take place in the market with a new brand,<br />

Luggi <strong>Baby</strong>. Winning the confidence of the consumer in the<br />

past, the brand aims to be leader with the same responsibility,<br />

stability by taking firm steps forward in the sector.<br />

Combining old experience with its new brand, the company<br />

aims to provide better quality products to consumers. With<br />

the motto of ‘Your most valuable is valuable for us’, Luggi <strong>Baby</strong><br />

offers 100% cotton healthy products to provide your baby<br />

comfort, peace and happiness.<br />

Luggi <strong>Baby</strong> adopts ‘healthy quality products and Customer<br />

Satisfaction’ instead of earning more.<br />

Adopting unconditional customer satisfaction, Luggi <strong>Baby</strong><br />

increases its market share with production quality, expert staff,<br />

good service and social responsibility for its customers each<br />

passing day.<br />

Being aware of in a sensitive point for range of product, Luggi<br />

<strong>Baby</strong> performs in all production and sales processes without<br />

ignoring this responsibility.<br />

Collaborating with its employees, manufacturers and<br />

consumers on offering natural, healthy and without chemical<br />

additives products to embrace tiny body of the great people of<br />

the future, the company will continue to manufacture with the<br />

same principle pertinaciously.<br />

Hope to produce together, win together<br />

КАК МАМИНО ПРИКОСНОВЕНИЕ!!!!!!<br />

Наша фирма долгие годы работает как оптовым так и<br />

розничным производителем детской одежды. С годами<br />

набранным опытом работы представляем вам нашу новую<br />

марку Luggi <strong>Baby</strong>. Профессиональный и ответственный<br />

коллектив Luggi <strong>Baby</strong> представляет свой качественный<br />

товар на Российском рынке. Наша продукция для самых<br />

маленьких поэтому мы знаем как нужно аккуратно и<br />

внимательно к нему относиться . С девизом ‘’САМОЕ<br />

ДОРОГОЕ ДЛЯ ВАС И ДЛЯ НАС ДОРОГО !!!!! ‘’ наша новая<br />

марка Luggi <strong>Baby</strong> представляет % 100 хлопковая продукция<br />

для счастья удобства и спокойствия ваших малышей. Для<br />

нас понятие ‘’Здоровый качественный товар и довольный<br />

покупатель ‘’ больше чем заработок.<br />

НАШ товар не вредит здоровью и не содержит вредных<br />

химических веществ. Новая марка с набранным опытом<br />

работы представляет еще лучшую качественную<br />

продукцию.<br />

С ЖЕЛАНИЕМ ВМЕСТЕ РАБОТАТЬ И ВМЕСТЕ ЗАРАБАТЫВАТЬ<br />

52<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


about us<br />

Papulin markası 2008 yılından beri faaliyet<br />

gösteriyor. Avrupa, Kuzey Afrika, Amerika ve Arap<br />

Ülkelerine kadar geniş bir ihracat profili ile dikkat<br />

çeken markanın Türkiye’de birçok bayileri bulunuyor.<br />

Papulin müşterilerine her sezon yenilenen zengin<br />

bir koleksiyon sunuyor. Ürün grupları 0-1 yaşa hitap<br />

ediyor. Marka felsefesi yenilikten oluşuyor. Tasarım<br />

öncesinde yapılan Ar-Ge çalışmaları ile her zaman<br />

inovatif ürünler sunabilmeyi ilke edinen Papulin,<br />

pazarda zengin ve kaliteli bir seçki ile yer alıyor.<br />

Bebeklerin sağlıklarına zarar verici riskleri ortadan<br />

kaldırarak, dünya sağlık normlarında ürünler<br />

müşterilerle buluşturuluyor.<br />

Papulin brand has been operating since 2008.<br />

Attracting attention with a wide range of exporting<br />

profile of Europe, North Africa, America and Arab<br />

countries, Papulin has many delaers in Turkey.<br />

Papulin offers its customers a rich collection, which<br />

is renewed every season. The company has products<br />

for children aged 0-1 year. Brand philosophy consists<br />

of innovation. Having the principle of always being<br />

able to offer innovative products thanks to their R&D<br />

efforts, Papulin takes place with a rich and high quality<br />

selection on the market. By removing the harmful<br />

risks from babies’ health, products are offered in<br />

world health norms for customers.<br />

54<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


interview<br />

Funnababy continues to grow in <strong>2019</strong><br />

Operating to make production<br />

under its Funnababy brand<br />

since 2007, Neta Nakış Tekstil<br />

ve Makine San. Tic. A. Ş. continues to<br />

work in the new year with increasing<br />

varieties of products.<br />

Funnababy increases its activities for<br />

international markets with increasing<br />

export customers after 2018 with various<br />

challenges for our country, and<br />

will focus on export in <strong>2019</strong>.<br />

Starting to produce baby room textile<br />

products as well as baby clothing products,<br />

the company increases its variety<br />

of products in order to be more<br />

active in the international markets.<br />

100% cotton fabrics, which are always<br />

preferred by mothers and considered<br />

to be true in terms of health, have become<br />

indispensable for Funnababy.<br />

The company, which shows sensitivity<br />

to baby health, always takes this<br />

subject into consideration when producing.<br />

Funnababy makes a difference with<br />

its modern and elegant designs.<br />

56<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


BEDDING &<br />

ACCESSORIES<br />

Bedding Lighting Decoration


about us<br />

Efektif Ayakkabi has been designing and manufacturing<br />

footwear and socks for babies, infants and toddlers in<br />

Istanbul,Turkey since 1989. Efektif Ayakkabi Aleading<br />

designer and Turkish manufactured brand, provides<br />

a variety of excellent designs to suit every taste, from<br />

traditional to modern and quirky. Comprising products<br />

for babies, toddlers to suit ages between 0-3, Efektif<br />

Ayakkabi uses luxurious, soft and safe, carcinogenic<br />

and azo dye-free materials to provide total comfort and<br />

warmth for little growing feet. Efektif Ayakkabi has its<br />

own showroom and factory located in Sultangazi, Istanbul<br />

and has been exporting to UK, France, Ukraine<br />

and Russia. Efektif Ayakkabi Plans to expand wolrdwide<br />

to be able to bring its excellent quality and trendy<br />

products, to a wider customer base.<br />

Sehr geehrte Damen und Herren,<br />

Unsere seit 1989 tätige Firma Efektif Schuhe , steht<br />

für frisches und modernes Design, verbunden mit<br />

Spitzenqualität. Wir fertigen <strong>Baby</strong> – und Krabbelschuhe<br />

und Strümpfe für 0-3 Jährige. Als eine der führenden<br />

Unternehmen im Markt, legen wir sehr großen Wert, auf<br />

die Gesundheit von <strong>Baby</strong>s und vermitteln mit unseren<br />

Waren ein sehr besonderes bequemes Laufgefühl.<br />

Wichtige Unternehmenswerte sind: Qualität ,<br />

Nachhaltigkeit und es werden während der Produktion<br />

von Rohmaterialien und Zubehören auf keinen Fall<br />

schadstoffgeprüfte Materialen benutzt. Die Kollektion<br />

wird in Folge der weltweit berühmten Trendy Modelle<br />

vorbereitet. Wir produzieren ausschließlich in unseren<br />

eigenen Schuhmanufaktur. Unsere Fabrik und das<br />

Showroom ist in Istanbul / Sultangazi. Es werden<br />

hochwertig qualitative Rohwaren benutzt. Gleichzeitig<br />

exportieren wir Schuhe ins Ausland wie zum Beispiel:<br />

England, Frankreich, Ukraine und Russland. Als<br />

Unternehmen erzielen wir; unseren Kunden im In<br />

und Ausland immer das Beste und das Hochwertige<br />

in Verfügung zu stellen. Dabei verzichten wir aber<br />

auf keinen Fall darauf ; Neuigkeiten zu verfolgen und<br />

Qualität. Lassen Sie sich von uns und unseren Waren<br />

überzeugen.<br />

Mit freundlichen Grüssen,<br />

60<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


e-posta: info@firststep.com.tr<br />

firststepstore_


<strong>Baby</strong>NEO; 11nci yılımızda sevgiyle üretmeye<br />

devam ediyoruz.<br />

Uzun yıllar farklı ülkelerdeki birçok yabancı marka için yaptığımız çalışmalar<br />

ve edindiğimiz tecrübeler ışığında, 2008 yılında <strong>Baby</strong>NEO ve<br />

onun kardeşi NeoComfort dünyaya geldi. Türkiye’de sektörümüze “ilkleri”<br />

sunmanın gururu içinde, kısa sürede lider marka oluşumuz, bize<br />

çok daha fazla azim ve görev bilinci aşıladı. Sadece yıkanabilir bebek<br />

bezi ve kadın pedleri değil, mayo bezler, emzirme ve hamile minderleri,<br />

bebek havluları, alıştırma külotları, battaniyeler, uyku tulumları, seyahat<br />

yastıkları, uyku arkadaşları ve bebek taşıyıcıları gibi daha birçok<br />

ürünü portföyümüze ekledik. Güçlü ARGE ve üretim departmanlarımız<br />

sayesinde ailelere en kaliteli, kullanışlı ve sağlıklı ürünleri en uygun fiyata<br />

sunmaya devam ediyoruz. Bambu, organik pamuk, mikrofiber gibi<br />

özellikli kumaşlardan üretilen ürünlerimizde tamamen sertifikalı malzemeler<br />

kullanmaya özen göstermekteyiz. Oeko-Tex 100 Standardı’nın<br />

özellikle bebek ürünlerine verilen CLASS 1 sertifikası olmayan, dikiş<br />

ipliği dahil sertifikasız hiçbir malzemeyi kullanmamak birincil üretim<br />

prensibimizdir. Her müşterimizi ailemizin bir parçası gibi düşünüp, elimizden<br />

geldiğince hep birlikte daha sağlıklı nesiller yetiştirmeye, atıkları<br />

azaltmaya, dünyamızı daha sağlıklı, mutlu, yaşanabilir bir şekilde<br />

korumaya çalışmaktayız. Ebeveynler olarak bizler sizi ve bebeğinizi çok<br />

iyi anlıyoruz. Siz sağlıkla, güvenle kullanın diye biz sizin için sevgiyle<br />

üretmeye devam ediyoruz.<br />

<strong>Baby</strong>NEO; We keep on producing with love<br />

in our 11th Anniversary<br />

After several years of experience in production for well known brands<br />

in the world market, our own brands <strong>Baby</strong>NEO and his sister Neo-<br />

Comfort were born in 2008. With the honor of providing “The Firsts” in<br />

Turkish market and becomming a leading brand, it gave us more perseverance<br />

in fallowing our mission. Except reusable cloth diapers and<br />

feminnen pads, we also add many different items for babies such as reusable<br />

swimming diapers, nursing pillows, baby towels, training pants,<br />

blankets, sleeping bags, neck pillows, toys and baby carriers into our<br />

product range. With the help of our strong development and production<br />

team, we are able to provide the best quality, best usable and healthy<br />

products with affordable prices. We use only certificated materials in<br />

our production in which we use high qualified Bamboo, Organic Cotton<br />

and Microfiber fabrics. As our production principle, we never use any<br />

material, even sewing yarns, who doesn’t have Oeko-Tex 100 Standards<br />

CLASS 1 certificate, which is mainly for baby products. We accept all our<br />

customers as a part of our <strong>Baby</strong>NEO family and work together to have<br />

more healthier generation, reduce waste in the World, keep our World<br />

more healthier and green. As being parents, we understand your and<br />

your babies’ needs. Therefore we keep on producing with love so that<br />

you can use in safe and healthy.<br />

<strong>Baby</strong>NEO, seit 11 Jahren produzieren wir<br />

mit Liebe…<br />

Zusaetzlich zu unserer Erfahrung in Produktion für bekannte Marken<br />

auf dem Weltmarkt, sind unsere Marken <strong>Baby</strong>NEO und die Schwester-Marke<br />

NeoComfort im Jahre 2008 auf die Welt gekommen. Wir sind<br />

Stolz, “die Ersten” auf den türkischen Markt zu bringen und in Kürze<br />

eine führende Marke zu sein, was uns nach unserer Mission strebt.<br />

Ausser den Stoff-Windeln und Stoff-Binden haben wir waschbare <strong>Baby</strong><br />

Schwimmwindeln, Still- und Schwangerschafts-Kissen, <strong>Baby</strong>-Tücher,<br />

Trainer-Höschen, <strong>Baby</strong>-Decken, Schlafsaecke, Reise-Kissen, Schnuffeltücher<br />

und <strong>Baby</strong>tragen in unsere Kollektion hinzugefügt. Mit Hilfe unserer<br />

Produktentwicklungs- und Produtions-Teams können wir Euch<br />

Eltern die beste Qualitaet, die praktischsten und gesundesten Produkte<br />

mit guten Preisen anbieten. Es ist für uns wichtig, dass alle Materialien<br />

zertifiziert sind und mit hochqualitativen Stoffen wie Bamboo, kbA Baumwolle<br />

und Microfaser produziert wird. Grundsaetzlich verwenden<br />

wir für unsere Produkte keine Materialien, die nicht Öko-Tex 100 Standart<br />

Klasse 1 zertifiziert sind, welche überwiegend für <strong>Baby</strong> Produkte<br />

sind. Unsere Kunden sind für uns ein Teil der <strong>Baby</strong>NEO Familie und wir<br />

möchten dazu beitragen, dass die Generationen gesund aufwachsen,<br />

dass sich der Abfall zu reduziert, dass die Welt gesunder und grüner<br />

bleibt. Wir als Eltern verstehen Ihre und Ihr <strong>Baby</strong>’s Bedürfnisse. Deshalb<br />

produzieren wir weiterhin mit Liebe, damit Sie gesund und mit<br />

Sicherheit benutzen können.<br />

<strong>Baby</strong>NEO вот уже,как 11 лет<br />

производит свои товары.<br />

Долгое время,во многих странах для иностр анных марок мы<br />

производили товары,А с 2008 года произошло рождение <strong>Baby</strong> Neo<br />

и NeoComfort. По Турции мы с гордостью презентовали в нашем<br />

секторе,как «первые.» За короткий срок стали маркой лидеров. На<br />

наши плечи лёг долг ответственности и упорства. В портфолио мы<br />

добавили немало продукции: Моюшиеся подгузники для детей и<br />

женщин,купальные подгузники,грудное вскармливание,подушки<br />

для беременных,детские полотенца,трусики для приучения<br />

в туалет,одеяла,комбинезон для сна,подушки для<br />

путешествий,игрушки для сна и переноски для ребенка.<br />

Произвели сильнейшие исследования на тему: качественные,прак<br />

тичные,крепкие, по самой приемлемой цене. Бамбук,органический<br />

хлопок,микроволокно,вся продукция производиться только из<br />

особых тканей. Все материалы с сертификатами Oeko-Tex 100<br />

стандарт,особенно для детской продукции CLASS 1,включая<br />

швейные нитки и имеют свои сертификаты. Каждый клиент,как<br />

член нашей семьи,чтобы дети наши росли здоровыми,стараемся<br />

соблюдать все гигиенические нормы,комфортность,практичность<br />

в использовании,сокращение отходов и повысить качество жизни.<br />

Мы сами родители,поэтому вас и вашего ребенка очень хорошо<br />

понимаем,чтобы вы безопасно для здоровья использовали наши<br />

товары,мы с любовью продолжаем производство.<br />

www.babyneo.com.tr - www.neo-comfort.com<br />

NATURA BEBEK TEKSTİL ÜRÜNLERİ TİC. LTD. ŞTİ.<br />

ŞERİFALİ MAH., TÜRKER CAD. NO:36 KAT:2-3, ÜMRANİYE 34775 İSTANBUL TÜRKİYE<br />

Tel.: (90-216) 410 4517 e-mail: info@babyneo.com.tr<br />

62<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


fair<br />

Fashion for <strong>Kid</strong>s - the tailor-made B2B<br />

expo that best fits the industry!<br />

The second Fashion for<br />

<strong>Kid</strong>s clothes expo is held<br />

on 26-27 June <strong>2019</strong> in Targi<br />

Kielce. The event is targeted<br />

at wholesalers, owners<br />

of children’s clothing<br />

shops, traders, showrooms<br />

representatives, designers,<br />

fashion-designers and<br />

influencers who are into<br />

children’s fashion.<br />

Targi Kielce is an important place<br />

on the Europe’s map of child<br />

products and services business<br />

sector’s events owing to the fact that<br />

the <strong>Kid</strong>s’ Time Expo has become a<br />

household name. Now it is time for<br />

Fashion For <strong>Kid</strong>s Exhibition. The expo<br />

organisers’ have been provided inspiration<br />

by the clothes business-sector’s<br />

entrepreneurs. The apparels<br />

and garments industry has seen a<br />

dynamic development and therefore<br />

requires additional business space.<br />

Last year’s exhibition was held on 28<br />

and 29 June in Targi Kielce and brought<br />

together companies from 7 countries,<br />

inducing: Belgium, Denmark,<br />

Italy, Spain, Great Britain, France and<br />

Turkey. The exhibitors’ expo stands<br />

were the showcase for new clothes<br />

collections complemented with<br />

bedding, pillows, blankets assortments<br />

and other textile products and<br />

accessories. The second Fashion for<br />

<strong>Kid</strong>s promises to be equally interesting<br />

- top brands which make clothes<br />

for the little ones have already confirmed<br />

their participation.<br />

The Targi Kielce’s B2B Clothes and<br />

Textiles Expo is a perfect opportunity<br />

to establish cooperation between<br />

child products and services business<br />

sector’s representatives and<br />

bloggers or youtubers. The fashion<br />

shows offers influencers the chance<br />

to have a closer look at the latest<br />

tendencies in children’s fashion and<br />

the upcoming season’s trends. A<br />

special zone features designers<br />

who will present their portfolios and<br />

the best projects; this is where prospective<br />

employers will be able to talk<br />

shop in a cosy atmosphere and have a<br />

closer look at the potential employees’<br />

capabilities and skills.<br />

Following last year’s example, lectures<br />

and workshops have been planned<br />

for two days’ fair – knowledge-filled<br />

case studies for wholesalers, shop<br />

owners, traders and salespersons.<br />

As you can see, Fashion for <strong>Kid</strong>s is<br />

much more than the expo - this is<br />

also the opportunity to develop, to<br />

find a business partner, to do business<br />

and to gain inspiration with<br />

the latest trends on show. The most<br />

fashionable cuts and lines, top-notch<br />

collections, fashion shows which feature<br />

children models, lectures and<br />

workshops packed with most useful<br />

knowledge, Designers Zone and Influencers<br />

Zone - this and much more<br />

at the 2nd of Fashion for <strong>Kid</strong>s - B2B<br />

Clothes and Textiles Expo held on 26<br />

and 27 June <strong>2019</strong> in Targi Kielce.<br />

Admission - child products and services<br />

business-insiders only. Visitors<br />

must be over 18 years old.<br />

64<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


66HAPPY STEPS<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


Ocak / <strong>Şubat</strong> <strong>2019</strong> 67


Observer<br />

The textile industry of France is in the<br />

lens of Turkish investors<br />

Rapidly growing<br />

textile industry of<br />

France, continues to<br />

be the focus of Turkey<br />

and many countries<br />

around the world.<br />

2016<br />

(Estimated)<br />

2017<br />

(Estimated)<br />

2018<br />

(Estimated)<br />

Total Local Production 18,590 18,600 18,700<br />

Total Exports 11,600 11,700 11,700<br />

Total Imports 21,390 21,420 21,800<br />

Imports from the US 292 298 290<br />

Total Market Size 28,380 28,320 28800<br />

Exchange Rate 1 Euro USD 1.1069 USD 1.1297 USD 1.230<br />

68<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


Observer<br />

The French textiles market remains<br />

a highly-developed,<br />

mature market with many<br />

domestic and international players.<br />

In 2018, the French textile industry<br />

(including apparel) was comprised<br />

of approximately 548 companies<br />

averaging 20 employees with a total<br />

workforce of 58,240 employees.<br />

Apparel accounts for 43.9% of the<br />

market’s total value, while fabrics<br />

represent about 30%. The industry in<br />

France, although large, is dominated<br />

by several small, niche companies selling<br />

a small quantity of highly technical<br />

and high value products.<br />

In France, the main consumers of<br />

technical textiles are industry (21%),<br />

transportation (20%), medical (16%),<br />

protection (10%), construction<br />

(10%), and agro textiles (8%). The<br />

main distributors of clothing are specialized<br />

chains (23%), independent<br />

sellers (13%), and super/hypermarkets<br />

(14%). Similar to previous years,<br />

the major textile suppliers by country,<br />

are China, followed by Italy, Bangladesh,<br />

Turkey, India, Germany, Tunisia,<br />

Belgium, Portugal, and Pakistan.<br />

The U.S. textile exports to France are<br />

mainly composed of sportswear and<br />

technical textiles. In addition, U.S.<br />

suppliers have an advantage in terms<br />

of technical know-how in this industry.<br />

Best practices<br />

To export textiles to France, U.S. companies<br />

should either have an agent /<br />

distributor or set up a subsidiary.<br />

There are no quotas for importing<br />

U.S. textile, however, U.S. companies<br />

need to be able to provide the certificate<br />

of orgin of goods to customs.<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong> 69


25 th edition<br />

January 26 - 28, <strong>2019</strong><br />

Parc Floral de Paris<br />

Brrrrrr.... That’s right, winter is back, and as we get nice and cozy we’re also preparing our 25 th edition with<br />

an exciting program featuring amazing brands from all over the world! A winter edition under ‘The Family’ theme,<br />

the one we grow up with, and the ones we choose for ourselves on our journey through life.<br />

• 01<br />

A record in new ArrivAls!<br />

This season, the Playtime team has once again pointed its<br />

antennas towards all four corners of the world to curate a<br />

selection of new brands and plenty of surprises.<br />

With 44 nationalities represented, and 63% of international<br />

exhibitors, the show confirms once again its position as a<br />

global window for children’s fashion.<br />

Alongside the 418 brands returning to the show, 130 brands,<br />

attracted by the idea of joining the very best children’s<br />

fashion and lifestyle brands, will be taking<br />

their first steps at Playtime Paris.<br />

A record number for Playtime, which<br />

never ceases to reinvent itself for the<br />

greatest pleasure of our exhibitors<br />

and visitors.<br />

• 02<br />

• 03<br />

• 04<br />

> > > fashion < < <<br />

ai riders of the storm (1) • airfish (2) • anaychay paris (3)<br />

(1 st collection) • bimbello • bomboogie • bonjour little<br />

(1 st collection) • bricktown • broer & zus • c’era una volta<br />

claude & co. • club cinq • colletine • cooiii (4) • dal lago • dear mini<br />

disana (5) • faire child (6) • fin & vince (7) • gigome • goss (8)<br />

hey soleil • hiro23b (9) • illaconfetti • kitz heimat • lallymally<br />

latte baby and child • ledum • leya.me • lillan gorillan<br />

lilli & leopold (10) • luna luna collection • main story (11)<br />

mamy factory • même (12) • moka • monbebe • moun ten. (13)<br />

my bella moon • naoia • nasha • no sugar • ocean & ground<br />

pimsa • smitten organic • spilow • tane organics • the middle<br />

daughter (1 st collection) • toastie pig (14) your wishes • woolrex<br />

• 05<br />

• 06<br />

• 07<br />

• 08<br />

• 14<br />

• 13<br />

• 11<br />

• 10<br />

• 12<br />

• 09


NK Tekstil olarak Unsea<br />

markamızla 2002 yılından<br />

bugüne çocuk modasına yön<br />

veriyor, çocuklarımızın sağlığı,<br />

mutluluğu ve rahatlığı için<br />

en kaliteli ve doğru ürünleri<br />

üretmek için büyük bir<br />

hassasiyet ile çalışıyoruz.<br />

Unsea için çocuklar, kendi<br />

karalarını verebilen birer<br />

birey olarak kavranmakta ve<br />

tasarımlarımızı tüm çocukların<br />

beğenisine sunmaktayız.<br />

Önceliğimiz bu doğrultuda<br />

daima ürünlerimizin kalitesi ve<br />

rahatlığıdır. Koleksiyonumuza<br />

ebeveynlerin de hassasiyetlerini<br />

göz önünde bulundurarak %100<br />

Pamuk kumaşlardan, toksin<br />

maddeler içermeyen sağlıklı<br />

üretim teknikleri kullanarak<br />

şekil veriyoruz.<br />

İstanbul Merter ve Laleli’deki<br />

toptan satış mağazalarımız,<br />

yurtiçi ve yurtdışındaki yüzlerce<br />

satış noktalarımız ile her yıl<br />

yüzbinlerce çocuğu mutlu<br />

ediyor, onların mutluluğundan<br />

büyük keyif alıyoruz.<br />

As NK Tekstil, Unsea brand<br />

has been setting trends in kids<br />

wear fashion since 2002 and<br />

we work with great sensitivity<br />

to produce the best quality and<br />

right products for the health,<br />

happiness and comfort of our<br />

children.<br />

For Unsea, children are<br />

perceived as individuals who<br />

can give their own blessings<br />

and we present our designs<br />

to all children’s liking. Our<br />

priority is always the quality<br />

and comfort of our products in<br />

this direction. Considering the<br />

sensitivities of our parents, we<br />

use 100% Cotton fabrics using<br />

healthy production techniques<br />

that do not contain toxins.<br />

With our wholesale stores in<br />

Istanbul Merter and Laleli,<br />

with hundreds of sales points<br />

in Turkey and abroad, we<br />

make hundreds of thousands<br />

of children happy each year,<br />

and we are delighted with their<br />

happiness.<br />

Компания NK Textile под брэндом Unsea с<br />

2002 года развивает направление детской<br />

одежды. Мы работаем с особой деликатностью,<br />

изготавливая лучшее качество и подходящие<br />

товары для здоровья, счастья и комфорта наших<br />

детей.<br />

Unsea воспринимает детей как взрослых,<br />

которые могут сами выбирать и принимать<br />

решения, поэтому мы предлагаем наши модели<br />

для всех детей. Нашим приоритетом всегда<br />

является качество и комфорт нашей продукции.<br />

Учитывая восприимчивость наших родителей<br />

мы используем только 100% хлопок, используя<br />

только безопасные методы производства, без<br />

токсинов. В наших оптовых магазинах Мертер<br />

и Лалели в Стамбуле, а также в сотне торговых<br />

точках в Турции и за рубежом, мы ежегодно<br />

доставляем счастье тысячам детей, получая от<br />

этого огромное удовольствие.<br />

72<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


74<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


Örme ve dokuma çocuk giyiminde entegre bir firma<br />

olan Zeynep Giyim; 1970 yılında başladığı tekstil<br />

sektöründe ki yolculuğunda bugün lider konumundadır.<br />

Hazır giyimde yılda iki kere koleksiyon yapan<br />

Zeynep Giyim, 0-12 yaş için “Zeyland” ve “Mininio”,<br />

yenidoğan grubunda da “Mininio <strong>Baby</strong>” markası ile<br />

faaliyet göstermektedir. Tesislerimizde; 0 – 12 yaş<br />

çocuğunun sağlığı ön planda tutularak, kanserojen<br />

madde içermeyen boya ve aksesuarlarla, Ekoteks<br />

100 belgesi standartlarına uygun üretim yapılmaktadır.<br />

Koleksiyonlarımız başta Avrupa, Rusya, Ukrayna,<br />

Belarus ve diğerleri olmak üzere birçok ülkeye<br />

ihraç edilmekte ve iç piyasada yaklaşık 300<br />

çocuk butiğinde satılmaktadır<br />

Zeynep Giyim which was found in 1970 is a leader<br />

Turkish company in designing, manufacturing<br />

and marketing of children’s apparel for domestic<br />

and export markets. We have a large collection<br />

for children clothes which we produce two times a<br />

year (Spring&Summer and Autumn&Winter<br />

Collection) for our own brands “Zeyland”, “Mininio”<br />

for 0-12years and “Mininio <strong>Baby</strong>” for new borns.<br />

Having the backgound in children’s ready-wear<br />

market with the innovation concept and years<br />

of experience, we develop and manufacture new<br />

and high quality products approved<br />

by ECOTEX 100 quality certificate. We are making<br />

export to many of European countries, Russia,<br />

Ukraine, Belarus, etc. and our clothes are soled<br />

around 300 points in Turkish domestic market.<br />

.........................................................................................................................<br />

3-6 Month - 8 Years<br />

Компания Zeynep Giyim A.Ş была основана в 1970-ом году<br />

является производителем модной детской одежды от 0 до 12<br />

лет.Широкий ассортимент,доступные цены,высокое<br />

качество сделало нашу марку одной из первых и лидирующих<br />

компаний в Турции. Гордостью компании являются бренды MI-<br />

NINIO, MININIO BABY, ZEYLAND. Kак правило дважды в год<br />

ведущими дизайнерами разрабатывается новая,сезонная<br />

коллекция с учётом последних тенденций европейской<br />

детской моды, это «весна-лето» и «осень-зима».Большой<br />

модельный ряд гарантирует возможность выбрать стильную,<br />

высококачественную одежду. В работе Zeynep Giyim A.Ş в<br />

первую очередь заботится о здоровье детей используя<br />

красители и аксессуары не содержащие канцерогенных<br />

веществ,а только высококачественные материалы,прошедшие<br />

гигиеническую экспертизу и соответствующие<br />

международным стандартам качества.<br />

Head Office: Koçman Cad. No: 44 Güneşli Bağcılar İstanbul TURKEY Phone : +90 212 656 37 77 Fax: +90 212 550 44 73<br />

Factory : Akbayır Mevkii Velimeşe Çorlu TURKEY Phone : +90 282 674 41 82 - 83 E-mail : info@zeynep.com.tr


interview<br />

WIth its original style, Larice opens up<br />

to the World<br />

Differentiating with its quality and originality, Larice<br />

leads fashion by introducing its 2020 winter collection in<br />

March this year.<br />

today not only sprouted. Larice is a<br />

brand that exceeds the borders of the<br />

country with its quality and its original<br />

line of style in design. Since 5<br />

years ago, it was founded, its journey<br />

story started with homewear. Indifferent<br />

to the change and transformation<br />

of fashion, the brand is positioned<br />

at a different point with the values it<br />

adopts. There is a great success of visionary<br />

perspective, able to consider<br />

customer’s expectations, to give confidence,<br />

to demonstrate his labor and<br />

passion for success.<br />

Tülay Tekstil’s foundation dates<br />

back to 1987 with its deep-rooted<br />

history. The company started<br />

its business with underwear and<br />

pyjamas, and then the brand’s product<br />

portfolio is diversifying. Immediately<br />

thereafter, a new brand has been<br />

devolved and Larice brand is born.<br />

The architects of the brand, which<br />

is the result of the needs and expectations<br />

of the customers created for<br />

the children’s wear. Levent Fındıkçı<br />

and Yasemin Melek Fındıkçı are witnessing<br />

that seeds they planted grow<br />

Parents everywhere in the world are<br />

more conscious and sensitive in the<br />

choice of fabrics that are directly in<br />

contact with the child’s skin. Yasemin<br />

Melek Fındıkçı stated that they focused<br />

on this awareness in their production,<br />

she said, “We share the same<br />

concern with our customers. As Larice,<br />

we take care every detail, from the<br />

fabric qualities of all products, to the<br />

printing and other materials used and<br />

being in compliance with the health<br />

criteria. we prefer cotton and organic<br />

fabrics that will not harm the sensitive<br />

skin of children.<br />

Larice, which is as free and brave as<br />

possible in the themes determined<br />

according to the season and trends ,<br />

generally embraces vivid colors with<br />

a different perspective in contrast to<br />

78<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


interview<br />

pastel and soft colorspreferred in homewear.<br />

Larice is preparing to introduce<br />

its winter collection of 2020 in<br />

March this year.<br />

Larice, the pupil of the<br />

Middle East!<br />

Operating mostly for international<br />

markets, Larice is one of the leading<br />

brands in the Middle East. Informing<br />

about their export targets Levent<br />

Fındıkçı, said, “We are focusing on<br />

the Russian market in addition to the<br />

Middle East. In the European market,<br />

Larice products are sold both on the<br />

wholesale and retail side via e-commerce<br />

platforms. If we are preferred<br />

today, it shows that we have the quality<br />

of the Larice brand at different<br />

points in the world. Within a short<br />

period of time, we have always raised<br />

our targets in a 5-year-old adventure.<br />

Being a recognized brand in the domestic<br />

market and in exports, there is<br />

work hard, labor and passion.”<br />

Reflecting the vibrant and energetic<br />

worlds of children, Larice creates a<br />

new world with original lines. Melek<br />

Fındıkçı stated that they had a unique<br />

identity in design and she said, “The<br />

joyful, vibrant and moving worlds of<br />

children are our greatest inspiration.<br />

Established the brand has its own color<br />

scale. Another important aspect<br />

of design is comfort. We combine our<br />

strength in design with comfort and<br />

convenience. We attach great importance<br />

clothing to be designed flexible,<br />

to be able to move freely in children.”<br />

Larice has grown 10 times<br />

since the first day<br />

There are back dynamics in the stability<br />

and continuity of the Larice<br />

brand. Pointing out that one of these<br />

factors is continuity and quality, Levent<br />

Fındıkçı said, “The reason for<br />

our continuity is that we use the same<br />

fabric and the printing quality as the<br />

day we started. Even if the cost increases,<br />

we do not change our preferences<br />

in yarns and fabrics. Even if we<br />

know we can’t make money, we don’t<br />

compromise on our quality. We never<br />

use substances of cancerogenic. We<br />

supply our good raw material from<br />

reliable and approved companies, we<br />

are approaching all our customers<br />

from the same distance. Since the day<br />

we started, the brand has achieved<br />

a 10-fold production chart. This is a<br />

serious rate. We increase our targets<br />

every year.”<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong> 79


interview<br />

In the heart of Bursa 40 years old giant<br />

tree CANTOY takes its place among<br />

World brands in Bimbo Expo, ITALY<br />

PITTI with its brand “babydola”…<br />

Caravanserais, hundred years old mosques, Inns,<br />

Turkish baths, Iskender kebabs and of course chestnut<br />

sweet bring the mind the beautiful city Bursa which<br />

lately has a reputation as a baby textile production<br />

center both in domestic and international markets.<br />

Especially Producers which gathered in Vişne Caddesi<br />

(Cherry Avenue) made this street as trade area. It<br />

became a famous market that draws attention of foreign<br />

companies due to Works of BEKSIAD, support of BTSO<br />

and various Exhibitions. CANTOY lead this genetarion<br />

when it opened its first magazine in Vişne Caddesi<br />

(Cherry Avenue) in 2010 and we have visited CANTOY’S<br />

new factory in Kestel. Here is our reportage with Mr.<br />

Yunus Emre Otman from Cantoy.<br />

The story has started in<br />

Bursa in 1980. What was the<br />

secret that made Cantoy as<br />

well-known brand in whole<br />

market?<br />

Since 1980 Cantoy continues<br />

with a structure that first and<br />

second genaration still work<br />

together. We have establish a Cantoy<br />

line which serves the sector almost<br />

40 years. Without production it was<br />

not possible indeed. We as Cantoy<br />

have a style and we work with AR-<br />

GE team to keep it up. First of all<br />

we decide what to sell according to<br />

our style and looking for companies<br />

that their production fit our needs<br />

to determine what to buy. When the<br />

quality product and correct price<br />

80<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


www.babydola.com<br />

www.babydola.com<br />

www.cantoybebe.com


www.babydola.com<br />

www.babydola.com<br />

www.cantoybebe.com


interview<br />

policy added to it that makes Cantoy<br />

alive. Visitors from 74 countries<br />

and 81 cities come to this style. Our<br />

system based on repetead successes.<br />

We are pleased to be a brand without<br />

produce.<br />

We are serving our clients with<br />

3,000sqm magazine in Bursa and<br />

800sqm in Laleli, Istanbul.<br />

Intention of moving to production<br />

line was the creating a freer area to<br />

reach out to your dreams i believe.<br />

We can say so. We as “babydoll” have<br />

started to this road with another<br />

company that shares the same love<br />

with us to realize our production<br />

decision in 2012. Our products are<br />

unique. Our main production line<br />

contains 0-2 years old child’s needs.<br />

We are producing from 550 different<br />

materials. Last 4 years we are bringing<br />

the products that we produce to<br />

our clients. We are participating<br />

the exhibitions in domestic and<br />

international.<br />

You will be one of the<br />

numerous Turkish companies<br />

in Pitty, Italy on January 17-<br />

19 with your <strong>Baby</strong>dola<br />

brands…<br />

We had a goal that we put years<br />

ago. We think that Pitti Bimbo is a<br />

showroom. It is our honor to be next<br />

to other World brands . we aim to be<br />

a World brand with <strong>Baby</strong>dola. We<br />

wish that <strong>Baby</strong>dola will be a brand<br />

name that can be bought safely in 192<br />

countries around the World.<br />

Can we say that you want to<br />

reach out the World market<br />

with <strong>Baby</strong>dola?<br />

We have opened a small open in<br />

Milano in 2014. Kind of sales and<br />

marketing Office. After that in Madrid<br />

another Office for textile and color<br />

designs. <strong>Baby</strong>dola is patented in<br />

Madrid so it is also known as Spanish<br />

brand. We desing in Europe and<br />

produce in Bursa and Istanbul.<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong> 81


about us<br />

Haliş Bebe Tekstil San. ve Tic. Ltd. Şti. 2000 yılında başladığı tekstil<br />

sektöründeki yolculuğunu 18 yıldır başarıyla devam ettiriyor. 0-14 yaş<br />

aralığında, kız ve erkek çocuklarına yönelik penye çocuk giyim ve örme<br />

gruplarını sunuyor. Kaliteden ödün vermeden, özgün tasarımlarla hayata<br />

geçirilen ürünler dünyanın her yerine ihraç ediliyor. Çocukların tenine<br />

kanserojen hiçbir maddenin değmeme gerektiğinin hassasiyeti ile hareket<br />

eden firma, üretimde dünya sağlık normlarına göre hareket ediyor. Kalite<br />

ve sağlık kriterlerini daima birinci sırada tutan Haliş Bebe, dünyanın her<br />

yerine Türk kalitesini taşımayı ilke ediniyor.<br />

Haliş Bebe Tekstil San. ve Tic. Ltd. Sti. has been successfully continuing his<br />

journey in the textile sector, which it started in 2000, for 18 years. Haliş<br />

Bebe offers combed cotton children’s clothing and knitting groups for<br />

girls and boys in the age range of 0-14. Without compromising on quality,<br />

products which are manufactured with original designs are exported to<br />

every part of the world. The company acts according to the world’s health<br />

norms in production, acting with the sensitivity of children not to touch<br />

any substance carcinogenic to the skin. Keeping quality and health criteria<br />

in first place, Haliş Bebe adopts the principle of carrying Turkish quality to<br />

every part of the world.<br />

«Халыш Бебе Текстиль Сан ве Тидж. ЛТД.» ( Halis Bebe Tekstil San.Ve<br />

Tic. Ltd.Sti ) ,была создана в 2000 году<br />

Наша компания более 18 лет успешно работает на рынке текстильной<br />

готовой продукции в сегменте детская одежда. Основным<br />

направлением деятельности нашей фирмы является производство<br />

детской одежды от рождения до 14 лет.<br />

Наше большое преимущество в том, что мы являемся производителем<br />

полного цикла - от разработки дизайна до выпуска готовых изделий.<br />

При создании коллекции детской одежды дизайнеры нашей<br />

компании в первую очередь ориентируются на последние модные<br />

тенденции, чтобы даже самые притязательные маленькие модники<br />

и модницы нашли себе что-то по душе. Также<br />

мы не забываем и о функциональности, ведь<br />

дети так активны!<br />

Все материалы для изготовления одежды<br />

нашей компании проходят тщательный отбор.<br />

Мы отдаем предпочтение только самым<br />

лучшим материалам, отвечающим последним<br />

тенденциям в мире моды и соответствующим<br />

всем требованиям новейших технологий в<br />

производстве одежды.<br />

На сегодняшний день наша одежда<br />

зарекомендовала себя на мировом рынке, как<br />

качественный, модный, уникальный товар .<br />

Покупая любой товар, люди в первую очередь<br />

задумываются о его качестве. Одежда из Турции<br />

уже успела стать символом надёжности, а<br />

турецкие поставщики – гарантом качества для<br />

потребителей. Изготовленная из отборных<br />

натуральных материалов продукция будет не<br />

только хорошо сидеть, но и исключит любое<br />

неудобство. Человек будет чувствовать себя<br />

максимально комфортно, что и является<br />

залогом успешной торговли.<br />

82<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


Veysel Karani Mahallesi Bakan Caddesi No:11<br />

Kat: 2 P.K: 34885 Sancaktapa / İstanbul<br />

Phone: +90216 397 22 33<br />

0531 870 38 34<br />

www.halisbebe.com - e-mail: halisbebe@hotmail.com


interview<br />

Pappulo shoes perfect the dresses<br />

Offering original and<br />

unique shoes on the<br />

design side of the<br />

business for children to<br />

feel special, Pappulo has<br />

a rich portfolio<br />

of footwear for<br />

the ages between 0-12<br />

years old.<br />

The brand, which is interwoven<br />

with fashion in the design<br />

process, brought together all<br />

the trends this season in baby and<br />

children’s shoes. Offering 2 new collection<br />

in one year, Pappulo, mostly<br />

working with brands serving in<br />

the field of children’s dresses. Stating<br />

that they are following the latest<br />

trends in their shoes, Ali Başkavas of<br />

Kavas Shoes, said, “The material we<br />

use on the county, accessories and<br />

colors make a stylish combination<br />

with the dress. clothing companies<br />

working with us can find everything<br />

they want with a wide range of products<br />

due to our expertise in the field<br />

of baby kid dress, and they are happy<br />

to work with our factory.”<br />

84<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


interview<br />

“<strong>2019</strong> will be year of Dear <strong>Baby</strong>”<br />

Beside baby dressing sets, Dear <strong>Baby</strong> is quite ambitious<br />

with its rich models and evening dresses.<br />

Founded in 2013, Cinar Tekstil produces<br />

dressing for 0-10 age group<br />

under its Dear <strong>Baby</strong> brand. The company<br />

expands its product range for<br />

0-3 years aged babies. Exporting to<br />

Russia, Iran and the Arab countries,<br />

Dear <strong>Baby</strong> aims to boost exports for<br />

more countries.<br />

Stating that they attach more importance<br />

on baby kid dressing sets in<br />

<strong>2019</strong>, Owner of Çınar Tekstil, Saniye<br />

Demir, said, “We design our products<br />

by following the fashion agenda. We<br />

take care of design and also production<br />

process. <strong>2019</strong> will be our year.”<br />

“Children’s ideas are<br />

important to us”<br />

Drawing attention to the point where<br />

they are sensitive in production,<br />

Demir said, “As a mother, I always<br />

care production quality, taking into<br />

consideration its quality for my own<br />

daughter. In fact, I mostly ask the<br />

first models out of the design before<br />

I dress up my daughter and whether<br />

she likes it and dislikes it. Clothing<br />

patterns, fabrics and accessories are<br />

very important to us. Children’s ideas<br />

are very important to us. For this reason,<br />

we definitely take the views of<br />

children.”<br />

Evaluating the textile sector, Demir<br />

emphasized that the competitive<br />

environment of the firms in the sector<br />

is harsh. She said, “By meeting and<br />

coming together, Turkish companies<br />

strengthens in foreign markets and<br />

need represent Turkey effectively.”<br />

86<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


Fas hi o n<br />

Colorful like a rainbow<br />

Velvet Fabric is popular in <strong>2019</strong><br />

Spring-Summer Trends. The stylish<br />

and comfortable fabric is<br />

indispensable for this season’s clothing.<br />

The velvet, highlighted in vivid colors,<br />

emphasizes the style of children.<br />

The mother-child combinations, called<br />

mini me, are also popular this season.<br />

These parts that mothers and children<br />

will love will provide a unique touch<br />

to their styles.<br />

<strong>2019</strong> will be a year in which light shades<br />

are used most. Many shades of pink, blue,<br />

green will be reflected in fabrics.<br />

88<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


Fas hi o n<br />

Inspiration<br />

from nature<br />

Inspiration from nature in<br />

the new season is reflected<br />

in clothing patterns and<br />

designs. The serenity of<br />

green and blue tones reveals<br />

itself in clothing. The floral<br />

breezes which are essential<br />

for the spring seasons are<br />

indispensable for the springsummer<br />

season of <strong>2019</strong>.<br />

<strong>2019</strong> spring-summer<br />

season colors will<br />

warm you<br />

The reflection of nature,<br />

green and brown as well as<br />

mustard, yellow and orange<br />

are among the popular colors<br />

of this season. Combined<br />

with bomber jackets that<br />

will be reflected in plenty<br />

of sparkling days show the<br />

vividness of the season.<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong> 89


Fas hi o n<br />

Key winter colors<br />

Brown tones<br />

We can say that dark colors usually<br />

popular in winter. When<br />

we look at the trends of <strong>2019</strong>,<br />

it is seen that brown tones, orange and<br />

tile colors are combined with white in<br />

children’s fashion.<br />

Shoes that complement the clothing is<br />

elegance and simplicity in <strong>2019</strong>.<br />

The licensed products of toys or cartoon heroes<br />

are colored in Boyner stores. Licensed products of<br />

Enchantimals, Barbie, Spiderman, Cars and Frozen<br />

are waiting for children in Boyner.<br />

90<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


In the name of the power of the coat!<br />

Are we ready for a winter where<br />

we will see all colors, varieties<br />

and cloth coats together? This<br />

winter will be warmer with striped<br />

track suits, woolen sweaters and boots.<br />

The winter icons used in sweaters<br />

this season are also very trendy. Animal<br />

patterns such as deer and tiger<br />

are also used in winter colors with red,<br />

brown, gray.<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong> 91


fair<br />

Paperworld Middle East expands offerings to reflect<br />

‘More than Paper’ theme for <strong>2019</strong> and beyond<br />

Offering Playworld Village,<br />

Paperworld Middle East<br />

opens in Dubai, UAE,<br />

18 - 20 March, <strong>2019</strong>.<br />

Connect with leading manufacturers<br />

and suppliers, discover<br />

the latest trends and canvas an<br />

exciting variety of creative solutions<br />

for your marketing and office needs.<br />

In addition to a dedicated segment<br />

for corporate gifts and premiums,<br />

Paperworld Middle East is also home<br />

to the region’s leading platform for<br />

children’s toys and games, Playworld<br />

Village (formerly Playworld Middle<br />

East). Visitors can also explore a<br />

unique variety of leather goods at the<br />

co-located show, Leatherworld Middle<br />

East.<br />

Playworld Village<br />

Toy stores, hypermarkets and department<br />

stores selling children’s toys,<br />

baby lifestyle and early childhood<br />

stores, kindergartens and nurseries<br />

should also visit Paperworld Middle<br />

East.<br />

A dedicated section for children’s<br />

toys. Products include <strong>Baby</strong> and Infant<br />

Toys & Equipment¸ Pre-school<br />

educational toys and games, Children’s<br />

clothing and accessories, Furniture,<br />

Toys and Games, Bicycles, outdoor<br />

play and sports, Equipment, Dolls,<br />

Models and Electronic toys and computer<br />

games.<br />

Playworld Pavilion replete with children’s<br />

toys and games was well received<br />

by more than 7,000 visitors from<br />

90 countries.<br />

Paperworld Middle East brings together<br />

world-renowned brands, regional<br />

players and promising innovators for<br />

an exciting three-day showcase featuring<br />

products ranging from office and<br />

school supplies to festive decorations<br />

and brandable merchandise.<br />

A whole new world of potential business<br />

opportunities awaits thousands<br />

of regional trade buyers, distributors,<br />

retailers, corporations, and educational<br />

institutes at the upcoming edition<br />

of the Paperworld Middle East <strong>2019</strong><br />

exhibition in Dubai.<br />

‘More than Paper’ is the underlying<br />

theme of the region’s foremost trade<br />

fair for stationery, office supplies,<br />

toys and games, and organiser Messe<br />

Frankfurt Middle East is staying on<br />

course with an expanded product line-up<br />

and special programme of value-added<br />

events.<br />

In its 9 th edition in <strong>2019</strong>, Paperworld<br />

Middle East has over the years continually<br />

added to its fast-growing product<br />

range. In its previous edition in<br />

February 2018, it added Leatherworld<br />

to the exhibition floor, presenting<br />

the region’s only B2B platform for finished<br />

leather goods and accessories.<br />

A new Corporate Gifts section was<br />

also introduced to the show in 2018,<br />

while a revamped Playworld Pavilion<br />

replete with children’s toys and games<br />

was well received by more than<br />

7,000 visitors from 90 countries at<br />

the Dubai International Convention<br />

and Exhibition Centre.<br />

That’s in addition to regular features<br />

such as the Wrap Star competition<br />

and the Green Room for sustainable<br />

stationery and office supplies, while<br />

a three-day seminar programme ensured<br />

industry professionals and insiders<br />

were kept up-to-date with the<br />

latest Middle East market trends.<br />

Now Messe Frankfurt Middle East is<br />

upping the ante, and is introducing<br />

more creative and playful initiatives<br />

that further underline Paperworld<br />

Middle East’s More than Paper tagline<br />

when it opens from 18-20 March<br />

<strong>2019</strong> at the Dubai International Convention<br />

and Exhibition Centre.<br />

More than 300 exhibitors from 40-<br />

plus countries are expected to participate<br />

in the next edition of the annual<br />

three-day event. All the regular features<br />

are again returning, while among<br />

the new highlights next year is the<br />

Corporate Gifts Avenue aimed at the<br />

discerning buyer.<br />

The exclusively designed area toward<br />

the centre of the show floor will comprise<br />

a row of manufacturers and<br />

suppliers of high-end corporate gift<br />

items, from luxury confectionery and<br />

high-tech gadgets, to unique accessories<br />

and niche leather goods.<br />

The international appeal of Paperworld<br />

Middle East <strong>2019</strong> will be<br />

further underlined by country pavilions<br />

from Germany, Korea, and a debut<br />

pavilion from Sri Lanka.<br />

92<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


18 – 20 March <strong>2019</strong><br />

Dubai, United Arab Emirates<br />

Play & Creative<br />

More than paper.<br />

Play to win at the ultimate<br />

industry platform<br />

The only exhibition of its kind in the region for children’s<br />

toys, games, furniture, clothing and sports equipment,<br />

Playworld Middle East presents a unique opportunity to<br />

showcase your finest and make connections that matter<br />

to grow your business in key markets.<br />

To exhibit, email us at<br />

Playworld@uae.messefrankfurt.com<br />

www.playworldME.com<br />

www.paperworldME.com


Observer<br />

An attractive<br />

country for the<br />

textile industry:<br />

Morocco<br />

Morocco continues<br />

to be the gateway of<br />

Africa to the world<br />

with its geographical<br />

location and<br />

the economic and<br />

political structure it<br />

has maintained for<br />

years. We compiled<br />

the advantages<br />

of the country for<br />

you, Turkish textile<br />

companies to enter<br />

the Moroccan<br />

market.<br />

With a population of<br />

35 million people,<br />

Morocco becomes an<br />

attractive side for the Turkish<br />

textile producers with similar<br />

rebuke to Turkey. As the two<br />

countries with common cultural<br />

values, our cooperation in<br />

the economic sense is constantly<br />

increasing. Approximately 25<br />

percent of domestic and foreign<br />

investment in the country with<br />

94<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


Observer<br />

all sub-sector is realized in the<br />

textile area. In order to export<br />

apparel to the EU, USA and Canada,<br />

Morocco is also engaged<br />

in importing or exporting custom-made<br />

fabrics within the<br />

framework of a temporary<br />

admission system. Imports of<br />

fibers, yarns, fabrics and accessories<br />

account for more than<br />

10 percent of total exports.<br />

Turkish products are recognized<br />

as both cheap and quality<br />

in Morocco and met with<br />

approval. Direct international<br />

flight to Casablanca from Turkey<br />

are also offered an opportunity<br />

to follow suit over<br />

their investments to businessmen.<br />

Although not prolong the<br />

duration of passport visas for<br />

citizens of the Republic of Turkey<br />

and Morocco to be at least<br />

6 months and the passport is<br />

sure that at least 1 page. This<br />

country, which is one of the<br />

most stable economies in Africa,<br />

is a gateway to the Turkish<br />

companies that want to expand<br />

to Africa and Europe due to its<br />

location in the region.<br />

The joint political declaration<br />

was signed in June 2013 in<br />

the countries level for setting<br />

the Turkey-Morocco’s High-Level<br />

Strategic Cooperation Council<br />

(YDSK). Due to 85 % of the<br />

industry consists of the small<br />

and medium-sized enterprises,<br />

it gives Morocco ‘s textile<br />

industry the great flexibility. In<br />

this case, ordering according to<br />

fashionable and changing trends<br />

possibility to prepare. In Morocco,<br />

especially in Casablanca,<br />

the trade center of the country,<br />

there are also quite modern<br />

fairgrounds. These trade fair<br />

areas, which are the bones of<br />

African trade, are hosting hundreds<br />

of thousands of businessmen<br />

annually and expanding<br />

the country’s import- export<br />

volume. Modern shopping malls,<br />

historical texture, shining<br />

streets in countries are not<br />

only a center of attraction for<br />

of Morocco but also shopping<br />

center for Africa and European<br />

and it hosts million tourists<br />

a year. Both European Union<br />

, as well as USA and free<br />

trade agreements with Morocco,<br />

which has the chance<br />

to enter into these two major<br />

markets through preferential<br />

trade is an important supplier<br />

for this market, especially in<br />

the garment export rising.<br />

Morocco, where fabric imports<br />

are exempted from customs<br />

duty, makes the biggest contribution<br />

to the import of fabric,<br />

and also makes a significant<br />

contribution to the export<br />

of sub-industry, accessories,<br />

garments and textile machinery.<br />

Our country is an important<br />

supplier of ready-made<br />

clothing in this country. When<br />

our imports are analyzed, it is<br />

seen that almost all of the products<br />

are made of ready-made<br />

clothing in parallel with the general<br />

trade in Morocco.<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong> 95


News<br />

The meeting point of business people:<br />

Leading Bosses Union<br />

The Leading Bosses Union,<br />

formed by the successful<br />

owners of the company in<br />

their field, is an inevitable<br />

opportunity for members<br />

to expand their business<br />

network.<br />

Successful business people from<br />

different sectors joining the Leading<br />

Bosses Union are developing<br />

their business by making use of<br />

each other’s business network. Leader<br />

Bosses Union is an association<br />

that brings together all businessmen<br />

of Turkey’s tradition, legal, physical<br />

and spiritual structure according<br />

to any association, organization or<br />

non-member congregation, only have<br />

achieved success in their field.<br />

With a meeting held on Wednesdays,<br />

three days and three times per<br />

month, the communication of the<br />

Union is growing and the unity is<br />

growing. This is a one-to-one platform<br />

for business people who want to<br />

grow their business and revive their<br />

entrepreneurial spirit by making use<br />

of the knowledge and experience of<br />

successful bosses.<br />

The working principle of the<br />

Leading Bosses Union is as<br />

follows;<br />

The first group consists of 60 members,<br />

50 of which are main members<br />

of the group and 10 of them are guest<br />

staff. This is the business segment<br />

of everyone in the main staff<br />

of 50 people from different industries.<br />

Participants guests also desire<br />

after reaching a sufficient number<br />

of line, they can be included in<br />

the second group. In this way, the incoming<br />

guests will benefit from this<br />

network and each group will expand<br />

the business network.<br />

Leading Bosses Union is an active,<br />

moving and dynamic community. The<br />

Union has a work card. The natural<br />

selection method is used, one not<br />

working is being disqualified. Every<br />

week, at least one or two must be followed<br />

by each person from the Union<br />

and at least one job or business<br />

consolidation need to be done. The<br />

person who directs most visits in the<br />

week and the job are rewarded and<br />

the penalty system is applied. This<br />

penalty is a sweet penalty, the prize<br />

is also a sweet prize. The week’s penalty<br />

presents next week’s champion<br />

with a valuable gift. Persons who have<br />

been sentenced for 3 consecutive weeks<br />

are eliminated from the Leading<br />

Bosses Union. A member selected<br />

from guests who work better than the<br />

similar sector passes.<br />

With “two heads are better than one”<br />

principle, business platform that<br />

everyone will absolutely need to expand<br />

the business network with successful<br />

business people, to benefit<br />

from the interest can be visited on<br />

www.liderpatronlar.com , you can follow<br />

the social media accounts as well.<br />

97<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


about us<br />

‘’SADECE KOLİ DEĞİL ÇÖZÜM ÜRETİYORUZ, BU<br />

YÜZDEN İŞ BİRLİĞİMİZDEN KAZANACAĞINIZ KAT-<br />

MA DEĞER BİZİM İÇİN ÖNEMLİDİR’’<br />

2003 yılında kurulmuş olan Monart Ambalaj Oluklu<br />

mukavva koli ve kutu sektöründe İstanbul İkitelli<br />

Organize sanayi bölgesinde siz değerli müşterilerimize<br />

hizmet vermeyi sürdürmektedir.<br />

Oluklu mukavva, tripleks koli ve ofset kutu üretimimiz<br />

ile sektöre çözüm sunan, 1.500 m 2 üretim alanı<br />

ve teknolojik baskı, kesim, dikiş ve yapıştırma makinaları<br />

ile entegre bir firma olan Monart Ambalaj iç<br />

ve dış piyasaya hizmet vermektedir.<br />

Üretimimizde kullanılan oluklu mukavvalarımızın<br />

tümü %100 geri dönüşümlü olup, baskıda kullandığımız<br />

boyalar su bazlı olduğundan, çevre dostu<br />

ürün kullanımı ile kaynaklarımızı verimli kullanıp<br />

hizmetlerimize devam etmekteyiz.<br />

Çağdaş ve yenilikçi kurum kültürümüz ile 2013 yılında<br />

yapmış olduğumuz yeni makine alımlarımızla<br />

Ar-Ge çalışmalarımıza yaptığımız yatırımları arttırarak,<br />

müşteri memnuniyeti odaklı çalışma prensibimiz<br />

ile kısa sürede yüksek kaliteli ve uygun fiyatlı<br />

hizmet sunmaktayız…<br />

Sürekli gelişen ve büyüyen firmamız da toplam kalite<br />

anlayışımızı her zaman koruyarak siz değerli<br />

müşterilerimizi de aramızda görmekten memnuniyet<br />

duyarız…<br />

‘’WE PROVIDE NOT ONLY PACKAGING BUT ALSO<br />

SOLUTION, THEREFORE THE VALUE YOU WILL<br />

ACQUIRE AS ADVANTAGE<br />

WITH OUR COOPERATION IS IMPORTANT FOR US’’<br />

Monart Packaging, which was established in 2003,<br />

continues to serve you valuable customers with<br />

corrugated cardboard box and box sector in Istanbul<br />

İkitelli Organize industrial zone.<br />

With corrugated cardboard, triplex boxes and offset<br />

box production, As Monart Packaging, we offer solutions<br />

in the industry in our 1,500 m 2 production<br />

space providing a technological printing, cutting,<br />

stitching and gluing machines for domestic and international<br />

markets.All corrugated cardboard used<br />

in our production is 100% recyclable, water-based<br />

dye that we use in printing we continue to use our<br />

resources efficiently with the use of eco-friendly<br />

products and services.<br />

We offer quality and competitive price service<br />

adopting a contemporary and innovative corporate<br />

culture with our new machine purchases we have<br />

done in 2013 with R & D work and our working<br />

principle of customer satisfaction.<br />

We are pleased to see our valuable customers by<br />

protecting our total quality understanding and<br />

growing and enhancing our company...<br />

98<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


News<br />

Turquality improves international<br />

competition power of companies<br />

* Firms that are supported<br />

by Turquality program,<br />

increase their export<br />

volumes more and are<br />

preferred by foreign<br />

companies as strategic<br />

partners. They also offer<br />

flawless services and<br />

perfect business relations.<br />

The only branding program supported<br />

by the state in the world,<br />

Turquality empowers companies<br />

in their efforts in global competition.<br />

A private company Progroup<br />

helps firms to benefit the most from<br />

this program and emphasizes on the<br />

importance of competitive advantage<br />

in global markets.<br />

Turquality fastens branding<br />

and exporting processes<br />

Accounts for 73.5 percent of national<br />

employment, SMSBs, small and medium<br />

sized businesses, produce 62% of<br />

national income. SMSBs have a share<br />

about 55 to 69 percent of exports from<br />

Turkey and 17% of R&D expenditure.<br />

On the other hand, some SMSBs have<br />

been experiencing problems in their<br />

efforts for sustainable growth since<br />

they lack powerful corporate structures.<br />

In this regard, Turquality offers<br />

consulting services to the member<br />

companies for five years.<br />

Business model of Turquality<br />

fastens branding processes<br />

Progroup international consulting<br />

chairman Dr. Salim Cam explains the<br />

process of Turquality program: “Managed<br />

by the Ministry of Commerce,<br />

Turquality program aims to help Turkish<br />

brands in their efforts to improve<br />

their global competitive powers<br />

and becoming a learning organization.<br />

Turquality is functioning also as<br />

a special business model for member<br />

companies. In this way, branding efforts<br />

of the companies have become<br />

speedier and firms can grow more in<br />

international markets.<br />

Exports of members of<br />

Turquality increase<br />

Salim Cam says that unit incomes of<br />

the member companies are more than<br />

others. The unit prices of exports from<br />

companies in Turquality program<br />

average about 3.5 dollars per kilogram<br />

while other companies sell their<br />

goods at 1.5 dollars per kilogram on<br />

the average. Those companies which<br />

are supported by Turquality export<br />

more and are preferred by the foreign<br />

companies as strategic partners.<br />

Competitive power depends<br />

on the human factor in<br />

Turquality program<br />

In Turquality program competitive<br />

advantage is depended on human factors.<br />

Competitive power cannot be obtained<br />

by having artificial intelligence<br />

over human intelligence. Turquality<br />

program regards the machinery and<br />

technology as tools, and it respects<br />

the humans as objectives. Technology<br />

has to be used in business and design<br />

processes, and the emotional relationships<br />

among robots should be approached<br />

carefully. Turquality has a<br />

more human approach while focusing<br />

on the communication between people<br />

and emphasizes on the importance<br />

of establishing learning organizations<br />

and principles of mutual living culture.<br />

With the use of common sense in<br />

organizations, the world may become<br />

more humanized and collective competition<br />

may become a norm in the<br />

future, says Salim Cam.<br />

100<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


fair<br />

<strong>Baby</strong> textiles are on rise in Gaziantep in<br />

recent years<br />

Pentex <strong>2019</strong> Combed Textile<br />

and Technologies Fair<br />

will be held between 23-26<br />

January <strong>2019</strong>!<br />

Pentex Combed Textile and Technologies<br />

Fair will be organized<br />

at Gaziantep Middle East Fair<br />

Center by AKORT Fuarcılık, with the<br />

support of Gaziantep Chamber of Industry,<br />

PENKON Combed Textile, Apparel<br />

and Ready Wear Association.<br />

Visitors will meet in Gaziantep between<br />

23 and 26 January <strong>2019</strong> for the<br />

<strong>2019</strong> fashion. 8. PENTEX Combed<br />

Textile and Technologies Fair will not<br />

only increase the trade volume of the<br />

sector but also offer the opportunity<br />

to see the latest developments in the<br />

market.<br />

PENTEX Fair, especially in recent years<br />

with the incentives in Gaziantep,<br />

where investments have increased,<br />

will provide important business connections<br />

and will bring vitality to the<br />

sector. Gaziantep has a significant<br />

share in the country’s economy both<br />

in terms of production capacity and<br />

export and employment, and Gaziantep,<br />

which is located on the historical<br />

Silk Road, is an important center<br />

where the textile and apparel sector<br />

is concentrated.<br />

PENTEX Combed Textile and Technologies<br />

Fair, where visitors from<br />

Turkey and abroad are expected, is<br />

a platform that will carry the sector<br />

forward and take steps to increase the<br />

international competitiveness.<br />

102<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


about us<br />

Çınarlar Ambalaj ilke olarak üstün kalitede ürünleri<br />

rekabetçi fiyatlarla sunmayı benimsemiştir. Üretim<br />

altyapımız değerli müşterilerimize en kaliteli ürünleri<br />

üretmek için son teknoloji üretim ekipmanları kullanılarak<br />

oluşturulmuştur. Günümüzde kaliteli ürünlerin yanı<br />

sıra hız ve servis kalitesinin de çok önemli olduğunun<br />

farkındayız, bu yüzden standart termin sürelerimiz<br />

dahilinde teslimatları gerçekleştirmek konusunda<br />

titizlik gösteririz. Ürettiğimiz her ürün birbirinden farklı<br />

olmasına rağmen, bizim tüm ürünlerimize yaklaşımımız<br />

aynı temel prensipler eksenindedir. Sizleri de bu ayrıcalıklı<br />

hizmetten faydalanmaya bekleriz.<br />

“Ürününüzü Kişiselleştirin”<br />

Çok çeşitli model, renk ve aksesuar seçenekleri ile<br />

ürününüzü kişiselleştirin. Plastik, nonnowen, ham beze<br />

kadar birbirinden farklı malzeme seçenekleri, her bütçeye<br />

uygun ürünü bulmanıza yardımcı olur. Geriye sadece size<br />

uygun rengi, aksesuarı ve baskı yöntemini belirlemek<br />

kalır. Konusunda tecrübeli personelimiz sizi en doğru<br />

seçime yönlendirecektir.<br />

“Değişken Sipariş Miktarları”<br />

Firmamız 1000 adetten 10.000 adede kadar değişen sipariş<br />

miktarları için değişken fiyatlar uygular. Böylelikle<br />

yüksek adetli siparişlerinizde düşük fiyat avantajı yaşarken<br />

düşük adetlerde ihtiyacınızdan fazlasını almadan firmanıza<br />

özel ürünlere ulaşmış olursunuz.<br />

Çınarlar Ambalaj offers superior quality products with<br />

competitive prices. Our production infrastructure<br />

has been created using state-of-the-art production<br />

equipment to produce the highest quality products<br />

for our valued customers. We are aware of the fact<br />

that quality and speed and quality of service are very<br />

important nowadays, so we are very careful about<br />

timely delivering within our standard term. Although<br />

each product we produce is different from each other,<br />

our approach to all our products is based on the same<br />

basic principles. We also expect you to benefit from<br />

this privileged service.<br />

”Personalize Your Product”<br />

Personalize your product with a wide range of models,<br />

colors and accessories. Different material options<br />

such as plastic, nonnowen and raw clothing help you<br />

find the product for every budget. All that remains<br />

is to determine the appropriate color, accessory and<br />

printing method. Our experienced staff will guide you<br />

to the right choice.<br />

”Variable Order Quantities”<br />

Our company applies variable prices for order<br />

quantities ranging from 1000 pieces to 10,000 pieces.<br />

Thus, while you have a low price advantage in your<br />

high numbered orders, you will have reached your<br />

special products without lowering your needs.<br />

104<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


Observer<br />

Turkey’s 2023 export goal for textiles is<br />

USD 20 billion<br />

Turkey also remains<br />

among one of the<br />

world’s most important<br />

textile and apparel<br />

manufacturing countries<br />

and 6th largest supplier<br />

in the world and the<br />

3rd largest supplier to<br />

the EU. Turkey’s textile<br />

sector, aims to meet<br />

3,67’s% of the total<br />

exports by 2023<br />

Clothing and textiles is among the<br />

largest and best-performing sectors<br />

of the Turkish economy, accounting<br />

for around 7% of the country’s<br />

GDP. There are some 56,000 textile and<br />

clothing companies operating in the<br />

country and they employ around two<br />

million people. Turkey ranked 8th and<br />

4th in global cotton production and<br />

consumption, respectively. The country<br />

ranked third in organic cotton production<br />

after India and Syria.<br />

The clothing and textile industry is largely<br />

based on cotton. Domestic output<br />

does not fully meet demand, which<br />

makes Turkey the world’s third-largest<br />

cotton importer after China and Bangladesh.<br />

Clothing and textiles accounted<br />

for nearly 20% of Turkey’s total exports<br />

by volume.<br />

Turkish clothing and textile exports<br />

have been increasing over the past few<br />

years but their share in the country’s total<br />

exports has been shrinking. The clothing<br />

industry exported some 65% of its<br />

production and generated USD 15bn in<br />

foreign sales. Cotton clothing accounted<br />

for as much as 80% of exports. The<br />

Turkish clothing industry was the 3rd<br />

largest exporter to the European Union<br />

and the 6th largest globally.<br />

To support the industry’s climb up the<br />

quality ladder, the Turkish government<br />

has launched “Turquality”, a program<br />

designed to provide assistance in marketing,<br />

quality upgrade and strategic<br />

positioning.<br />

Turkey’s export goal<br />

Turkey’s 2023 export goal for textiles is<br />

USD 20 billion, securing a 3.6% share<br />

of the global textile market. The sector<br />

aims to cover 3.67% of Turkey’s total<br />

exports by 2023, with the following targets:<br />

Fiber and yarn totaling USD 2.5 billion,<br />

woven fabric totaling USD 5 billion,<br />

knitted fabrics totaling USD 3.5 billion,<br />

technical textiles and non-woven surface<br />

fabrics totaling USD 4 billion, textiles<br />

for the home totaling USD 4 billion, other<br />

textiles totaling USD 1 billion.<br />

In order to reach these goals of the strategy;<br />

some crucial actions, being implemented<br />

by Turkey are:<br />

Carrying out projects on R&D and development<br />

of international competitiveness<br />

in order to increase sectoral<br />

exports capacity. Increasing the number<br />

of national participations to international<br />

fairs, general and sectoral trade delegations<br />

and buying missions in target<br />

markets. Implementing sectoral and<br />

country based diversification strategy in<br />

export composition. Focusing trade activities<br />

on target markets. Enhancing the<br />

export capacity of SME’s, Increasing the<br />

number of global Turkish brands in the<br />

world. Making Istanbul an international<br />

fashion, fair and trade center. Providing<br />

crucial inputs for exports. Creating sectoral<br />

clusters for gaining competitiveness<br />

in international markets. Improving<br />

in logistic facilities of Turkey.<br />

Developing new export finance tools.<br />

106<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


News<br />

New record pleasure in export family:<br />

The highest November export of all<br />

times with 15.5 billion dollars<br />

* Export in November has been 15.5 billion dollars by increasing<br />

9.5 percent compared to the same period of the previous year. By<br />

reaching highest export in November of all times, it is reached the<br />

third highest monthly export figures.<br />

* Turkey Exporters’ Assembly (TIM) Chairman Ismail Gülle said, “We<br />

realized the highest monthly export in history in October. This time<br />

we are happy that we reached the highest November export of all<br />

the times. We are moving with our intensive efforts of our exporters<br />

to ensure end of year goal of 170 billions of dollar. While we carry the<br />

exports to new records, Mr. President has given us the good news that<br />

we will enter into a strong investment phase in <strong>2019</strong> by launching<br />

a new investment and employment campaign. We will also support<br />

the mobilization of employment as exporters and focus more on<br />

production and export.”<br />

According to November export<br />

data, exports rose by 9.5 percent<br />

to $ 15.5 billion with<br />

respect to same period of last year.<br />

Thus, by exceeding the exports value<br />

of 14.2 billion dollars in November<br />

2013, it is reached highest exports in<br />

November in the history. In the last<br />

12 months, exports increased by 7.8<br />

percent to 168.1 billion dollars. In the<br />

first 11 months, exports increased by<br />

7.7 percent to 154.2 billion dollars. In<br />

November, after October and March<br />

2018, the highest monthly exports of<br />

all time were realized.<br />

Evaluating the export figures, Turkey<br />

Exporters Assembly (TIM) Chairman<br />

İsmail Gülle said, “2018 is a year of record-breaking.<br />

In October, we had the<br />

highest monthly exports in history.<br />

This time we have the happiness of<br />

signing the highest November export<br />

of all-time. We are moving forward<br />

with confident steps to our end-year<br />

target of 170 million dollars with the<br />

intense efforts of our exporters.<br />

Gülle: “Human resource is<br />

one of the most important<br />

issues for exporters.”<br />

Gülle, who evaluated the recent economic<br />

developments, said: “As we<br />

move exports to new records, Mr.<br />

President has launched a new investment<br />

and employment mobilization<br />

and gave the good news that we will<br />

be able to enter <strong>2019</strong> strongly. We<br />

were looking forward to such a campaign.<br />

We, as exporters, will support<br />

mobilization of employment and we<br />

will focus more on production and<br />

export. Human resources is one of the<br />

most important issues for exporters.<br />

Reducing the tax burden on employment<br />

and raising qualified human<br />

resources are among the issues that<br />

we give most importance. In addition<br />

to the mobilization of employment, it<br />

may be beneficial to employ SSI employer<br />

premium reduction to encourage<br />

more staff to be employed.”<br />

Gülle: “The effect of exports<br />

on third quarter growth<br />

figures will be positive”<br />

TİM Chairman Gülle continued his<br />

words as follows: “Our government’s<br />

current approach shows that export<br />

remains at the heart of our economy<br />

agenda. As TIM, our target is building<br />

Turkey which gives trade surplus and<br />

grows with export. We will see the positive<br />

effect of exports in third quarter<br />

growth rates as in second quarter of<br />

2018.”<br />

112<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


Observer<br />

China is very advantageous<br />

in the textile industry<br />

The textile industry<br />

is a huge economic<br />

force worldwide.<br />

China is one of the<br />

largest influencers in<br />

the textile industry<br />

today. They make<br />

the most clothing in<br />

the world, as well<br />

as being the largest<br />

exporter of textiles.<br />

The current world population is<br />

7.1 billion; this number is expected<br />

to grow to 9.2 billion by 2050. The<br />

bulk of this growth will take place<br />

in underdeveloped and developing<br />

countries.<br />

Population and economic growth<br />

will stimulate rapid increases in<br />

textile production and consumption,<br />

which, in turn, will drive significant<br />

increases in the textile industry’s<br />

absolute energy use, water<br />

use, and carbon dioxide (CO2) and<br />

other environmentally harmful<br />

emissions.<br />

China is the world’s top textile<br />

exporter with 40% of world textile<br />

and clothing exports. The textile<br />

and clothing industry is the<br />

largest manufacturing industry in<br />

China with about 24,000 enterprises.<br />

China is the largest clothing<br />

producer in the world and has the<br />

largest production capacity for textile<br />

products consisting of cotton,<br />

manmade fibers and silk.<br />

China exported $274 billion in textiles,<br />

a volume that was nearly seven<br />

times that of India, the second<br />

largest exporter with $40 billion in<br />

exports. This accounted for 43.1%<br />

of global clothing exports.<br />

114<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


Observer<br />

The industry continued to grow<br />

though more slowly until Second<br />

Sino-Japanese War, when the war<br />

destroyed many mills and their<br />

supply chains. They did not fully<br />

recover until the 1950s, at which<br />

point many of the major tycoons<br />

had moved their empires to Hong<br />

Kong to avoid persecution, while<br />

the rest of the industry was monopolized<br />

by the government.<br />

China’s advantages<br />

China’s big advantage in the textile<br />

industry is price. Their exports are<br />

usually cheaper than many other<br />

countries like Brazil or Thailand.<br />

The reason that China can do this<br />

so easily is due to the small amount<br />

of pay they offer their employees.<br />

Compared to other countries,<br />

they are among the lowest in pay.<br />

Although this doesn’t benefit Chinese<br />

workers, it works to the advantage<br />

of countries trying to buy<br />

their products.<br />

Another advantage China has is<br />

their scientific community. China<br />

is a country on the cutting edge<br />

of science and has been for decades.<br />

This enables them to come up<br />

with new synthetic fibers which<br />

help create their textiles. They also<br />

have some of the largest quantities<br />

of cotton and silk available on the<br />

market, which is important not<br />

only in the creation of their textiles,<br />

but because they can sell it to<br />

countries that cannot grow it as<br />

readily.<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong> 115


fair<br />

Capture the booming baby products and<br />

toddler toy markets in China<br />

10th Stroller and <strong>Baby</strong><br />

Product Fair and 31st<br />

Toy and Education<br />

Fair will be held on<br />

8 – 10 April <strong>2019</strong> in<br />

Guangzhou, China<br />

The Chinese Government’s recent<br />

decision to officially end<br />

its decades-old One Child Policy.<br />

Now Chinese couples are allowed<br />

to have two children and the birth<br />

rate in China is expected to rise dramatically.<br />

There are around 223 million<br />

children under the age of 14 in<br />

China, it would be an additional one<br />

to two million newborns every year. A<br />

boom in the baby products and toddler<br />

toy markets is foreseeable!<br />

Since 2010, Guangzhou International<br />

Stroller and <strong>Baby</strong> Product Fair is held<br />

with Guangzhou International Toy<br />

and Education Fair concurrently. It is<br />

the biggest baby product and toy fair<br />

in South China. In year <strong>2019</strong>, it will be<br />

the 10th edition of Stroller and <strong>Baby</strong><br />

Product Fair and 31st edition of Toy<br />

and Education Fair. It is a mature and<br />

one of the most important <strong>Baby</strong> Product<br />

and Toy Fair in China. In 2018,<br />

the two events recorded 56,549 trade<br />

visitors, and 1,105 exhibitors from 10<br />

countries and regions, which is a new<br />

record.<br />

Serves as an effective business<br />

platform for exhibitors<br />

and buyers<br />

1,105 exhibitors (2017: 1,068) from<br />

10 countries and regions including<br />

Australia, China, Denmark, Hong<br />

Kong, India, Korea, New Zealand,<br />

Switzerland, Sweden and Taiwan<br />

showcased their products throughout<br />

seven halls during the three-day<br />

shows. The events were highly sought<br />

after by industry players, with the<br />

visitor number also increasing 5% to<br />

56,549 (2017: 53,856). The two concurrent<br />

events were held from 8 – 10<br />

April at the Poly World Trade Center<br />

Expo in Guangzhou, China. Given the<br />

show’s significant development this<br />

year, Ms Wendy Wen, Senior General<br />

Manager of Messe Frankfurt (HK) Ltd<br />

expressed her confidence that the<br />

events will continue to be an influential<br />

driving force for the China toy<br />

market. “Although there are challenges<br />

for the global toy industry in general,<br />

we can tell that the China market<br />

is still a promising one with unprecedented<br />

demand from customers. For<br />

the past three decades, we’ve served<br />

as an effective business platform for<br />

exhibitors and buyers. Exhibitors succeeded<br />

in promoting their brands and<br />

getting orders at the shows and more<br />

and more buyers were impressed by<br />

the wide range of competitive and innovative<br />

products on offer.”<br />

116<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


fair<br />

Marking in exports,<br />

JunioShow opens for new challenges,<br />

January 9, <strong>2019</strong><br />

Beating the heart of<br />

the baby and children’s<br />

wear industry took<br />

place in “Bursa” with<br />

“JUNIOSHOW”. The First<br />

of Junioshow fair, which is<br />

held twice a year, opened<br />

its doors at Tuyap Bursa<br />

International Fair and<br />

Congress Center between<br />

9-12 January <strong>2019</strong>.<br />

Comes true, Junioshow Bursa International<br />

<strong>Baby</strong>, Children’s Clothing and<br />

Children’s Needs Fair, which organized<br />

with joint organization of Tuyap<br />

Bursa Fairs Inc. and Bursa Chamber<br />

of Commerce and Industry (BCCI),<br />

with in cooperation <strong>Baby</strong> and Children’s<br />

Clothing Sector Industrialists<br />

and Businessmen Association (BCC-<br />

SIBA), with support of T. C. Ministry<br />

of Economy, KOSGEB and Bursa Metropolitan<br />

Municipality. The fair which<br />

introduced the spring & summer concept<br />

creations for baby and children’s<br />

clothing by nearly 200 exhibitor company<br />

with their special decor stands,<br />

presented an international platform<br />

focusing on both design and innovation.<br />

Within the scope of the Developing international<br />

competition Project, which<br />

is the “Expansion of the baby and<br />

children’s clothing sector from Bursa<br />

to the World”, with the support of the<br />

T.C Ministry of Economy, BCIC organization,<br />

Effective studies of TÜYAP<br />

abroad offices, businessmen whose<br />

invited from different geographies<br />

from abroad and business contacts of<br />

our participating companies, contribute<br />

greatly to the sector. Bursa who<br />

carrying the power of production<br />

beyond the borders, continues with<br />

sure steps to being model the world<br />

in baby and children’s wear.<br />

In the fair, which was prepared with<br />

the participation of the Bursa based<br />

firms, which meets eighth of the baby<br />

kid and children’s ready-made clothing<br />

production, the stands of the<br />

companies from Istanbul, Gaziantep,<br />

Manisa and Adana are located in the<br />

fair. The exhibition hosted more than<br />

1000 business people from more than<br />

60 countries in different regions of<br />

the Middle East, Russia and Africa. It<br />

is expected that the exhibition, which<br />

was visited by representatives from<br />

more than 45 cities, mainly from Istanbul,<br />

Gaziantep, Izmir, Ankara and<br />

Denizli, is expected to gain further<br />

momentum to the sector.<br />

118<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


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donelladoniofficial<br />

UZMANLARIN BULUŞTUĞU<br />

TEK ADRES<br />

The Only Trade<br />

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Monthly <strong>Baby</strong> & <strong>Kid</strong><br />

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improvement of existing dealers’<br />

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publication, <strong>Baby</strong> & <strong>Kid</strong> <strong>Store</strong><br />

brings together supplier firms<br />

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Anne-Bebek-Çoçuk İhtiyaçları Sektörü Dergisi OCAK <strong>2019</strong> www.baby-kidstore.com<br />

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B2B<br />

120<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


International Face of <strong>Baby</strong> & <strong>Kid</strong> <strong>Store</strong><br />

CBME Turkey Children <strong>Baby</strong> Maternity Expo<br />

Date: 9-12 January <strong>2019</strong><br />

Place: İstanbul, Turkey<br />

CBME Turkey is the leading children, baby and maternity products exhibition in Eurasia region. The show<br />

gathers thousands of high profile visitors from all around the world with more than 750 brands each year.<br />

Being the most recognized baby and children trade show in Eurasia, CBME Turkey is definitely an international<br />

marketplace for buyers to source producers with high quality and good price. In 2018, CBME Turkey<br />

attracted 17,742 visitors from 120 countries and succesfully delivered its task of gathering them with more<br />

than 582 brands which makes it the most international industry event in Eurasia. CBME Turkey is a unique<br />

opportunity for producers to connect with new customers and re-connect with existing contacts from the region, and to present their new<br />

products to the trade visitors. In addition, CBME Turkey provides an opportunity for trade visitors to discover Turkey’s potential.<br />

The 36th International Istanbul Children <strong>Baby</strong> Maternity Industry Expo is taking place on 9-12 January <strong>2019</strong> at Istanbul CNR Expo Center!<br />

Junioshow <strong>Baby</strong> <strong>Kid</strong>swear & <strong>Kid</strong>s Necessities Fair<br />

Date: 9-12 January <strong>2019</strong><br />

Place: Bursa, Turkey<br />

Comes true, Junioshow Bursa International <strong>Baby</strong>, Children’s Clothing and Children’s Needs Fair, which<br />

organized with joint organization of Tuyap Bursa Fairs Inc. and Bursa Chamber of Commerce and Industry<br />

(BCCI), with in cooperation Bebe and Children’s Clothing Sector Industrialists and Businessmen<br />

Association (BCCSIBA), with support of T. C. Ministry of Economy, KOSGEB and Bursa Metropolitan<br />

Municipality. The fair which will introduce the spring & summer concept creations for baby and children’s clothing by nearly 200<br />

exhibitor company with their special decor stands, will present an international platform focusing on both design and innovation.<br />

Bursa who carrying the power of production beyond the borders, continues with sure steps to being model the world in baby and<br />

children’s wear.<br />

Pentex Combed Textile and Tecnologies Fair<br />

Date: 23-26 January <strong>2019</strong><br />

Place: Gaziantep, Turkey<br />

PENTEX fair is visited by abundant number of visitors from the Middle East, Eastern Europe, Balkan<br />

Countries and Caucasian Countries. A very wide range of products from combed textile products to<br />

apparel products, from yarn to laser cut and digital print machines, from combed textile machines to<br />

weaving machines, from apparel dye and auxiliary chemicals to professional publications are exhibited<br />

in the fair which is organized in Gaziantep. PENTEX, which we believe shall be the most extensive and<br />

efficient meeting point of the sector in the coming years and which is the first and only fair of the sector, shall offer attractive opportunities<br />

to the producers who are in search of new markets. PENTEX Combed Textile and Technologies Fair is organized at Gaziantep<br />

Middle East Fair Center by AKORT Fuarcılık, with the support of Gaziantep Chamber of Industry, PENKON Combed Textile, Apparel<br />

and Ready Wear Association.<br />

Linexpo Lingerie-Hosiery Fair<br />

Date: 6-9 February <strong>2019</strong><br />

Place: İstanbul, Turkey<br />

LINEXPO is organized by TIGSAD- one of the reputable textile associations in Turkey- and IFM Fuarcilik.<br />

LINEXPO, a lingerie exhibition originating from Istanbul and addressing the entire world, is organized<br />

only once a year. LINEXPO is organized with the aim of increasing global sectorial awareness and<br />

increasing the business volume of our country holding the leading position in textile. Fair will be held<br />

at Istanbul Expo Center.<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong> 121


Pitti Imagine Bimbo<br />

Date: 17-19 January <strong>2019</strong><br />

Place: Florence, Italy<br />

A complete overview of children’s fashions, an extraordinary platform for presenting<br />

the new lifestyle trends for kids. Pitti Immagine Bimbo, the international fashion and<br />

lifestyle headquarter exhibition for kids, is steadily improving its role as a platform<br />

for the global launch of projects related to the world of research.<br />

<strong>Kid</strong>’s Time<br />

Date:20-22 February <strong>2019</strong><br />

Place: Kielce, Poland<br />

For a number of years, the International Fair of Toys and Products for Mother and<br />

Child KIDS ‘TIME has been going from strength to strength. And although the bar has<br />

gone really high, this year’s expo was no exception - KIDS’ TIME has again broken<br />

its own record. The largest number of exhibitors and visitors ever, eight exhibition<br />

halls, market premières and the latest developments on show. The number of foreign<br />

exhibitors has been constantly growing. The expo was graced with the presence of the<br />

international authorities and foreign delegations. This is a further proof that the Kielce<br />

event has excelled to enjoy a strong and stable position among global child-product<br />

business sector expos. 9th International Children’s and Toys Products Fair will be<br />

held in Kielce on 20-22 February <strong>2019</strong>.<br />

Playtime<br />

Date:26-28 January <strong>2019</strong><br />

Place: Paris, France<br />

In total, 538 brands came together to showcase their spring/summer <strong>2019</strong> collections.<br />

The show has maintained a consistent level for the past three seasons, despite a<br />

waiting list that continues to lengthen. « The show is not intended to grow bigger; we<br />

have reached an ideal size that allows buyers to see a great majority of the collections<br />

in three days, to keep a well-curated selection of brands without being overwhelming,<br />

while introducing new products each season » explains Chantal Danguillaume, sales<br />

director at Playtime.<br />

Baghdad Fashion<br />

Date: 6-8 February <strong>2019</strong><br />

Place: Baghdad, Iraq<br />

Iraq, annual located approximately 30 Billion serves Usd imports and imports from countries across at first rank is located Turkey<br />

with 10 billion USD import and ready-to-wear apparel products in the products imported from Turkey top row. Especially in Iraq,<br />

the climate is warm and warm in summer / winter and the first spring and summer season is in high demand for ready-to-wear<br />

and garment products. Textile centers are coming in intensive terms during February-March-April period. For this reason, Baghdad<br />

Fashion Fair is held on 6-8 February <strong>2019</strong> in the summer season. Product groups to be exhibited at the fair: All types; men, women,<br />

children, outer and underwear products, evening dresses, sportswear, leather clothing, shoes, accessories etc. apparel and apparel.<br />

122<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


CJF Child and Junior Fashion<br />

Date: 25-28 February <strong>2019</strong><br />

Place: Moscow, Russia<br />

CJF targets buyers, manufactures, suppliers and designers of clothes, footwear and accessories for children and pregnant women.<br />

The CJF – Child and Junior Fashion Exhibition is a unique communication tool for professionals of the children’s fashion industry<br />

from all over the world. The exhibition helps to strengthen the existing ties with partners as well as to sign new deals. The recent<br />

marketing research indicates that buyers are keenly interested in the growth of the exhibition for clothes and footwear for children,<br />

teenagers, and expecting mothers. Taking into account market conditions and requests of our exhibitors and professional visitors,<br />

Expocentre has come to a decision to held CJF twice a year – in February and September – starting from 2010. These months match<br />

the time of wholesale purchases in the industry.<br />

Bishkek Fashion & Textile<br />

Date: 24-26 February <strong>2019</strong><br />

Place: Bishkek, Kyrgyzstan<br />

Bishkek, which is the largest wholesaler market in Central Asia with about 40,000 wholesalers, shops and boutiques, is located in<br />

Bishkek; Kyrgyzstan, Kazakhstan, Uzbekistan, East Turkestan and Siberia, especially as the trade center of Central Asia. Approximately<br />

75% of the apparel and textile products imported into the Dordoy market are known to be exported to the Central Asian<br />

markets, mainly in Kazakhstan, Uzbekistan, East Turkestan and Siberia. The fact that Kyrgyzstan was able to deliver goods at a more<br />

affordable price and easier and faster way, and that Kyrgyzstan had established a good air, road and rail transportation network for<br />

all the Central Asian markets to open the way for trade as the state policy has a great impact.<br />

<strong>Baby</strong> Expo<br />

Date:26-29 March <strong>2019</strong><br />

Place: Kiev, Ukraine<br />

<strong>Baby</strong> Expo is held since 1996 in Kyiv.<br />

The main B2B Event of children’s goods industry in Ukraine<br />

Event is certified by the Global Association of the Exhibition Industry (UFI)<br />

Event has official representatives in Italy, Poland, Turkey, China and Malaysia.<br />

<strong>Baby</strong> Products Fair creates a mixed impression. On the one hand,<br />

showcased products catch the imagination with their functionality, up-tothe-minute<br />

technologies, compliance with the latest trends in child education<br />

and psychology. On the other hand, lots of ruches, bows, sparkles, tiny smoking jackets and teddy bears are so cute! And anyway,<br />

why not? Customer goodwill is your key to success.<br />

Playworld<br />

Date:18-20 March <strong>2019</strong><br />

Place: Middle East, Dubai<br />

Playworld Middle East is the only trade exhibition in the Middle East dedicated to the entire product range of kids’ products. The exhibition<br />

presents worldwide manufacturers and their innovations as well as regional distributors of renowned brands representing<br />

everything from toys, hobbies, baby products to sports equipment, children’s furniture and so much more.<br />

The playworld Middle East will take place on 3 days from Monday, 18. March to Wednesday, 20. March <strong>2019</strong> in Dubai.<br />

Most international brands are represented locally in Dubai since most of the toys in the GCC and other “difficult-to-reach” markets<br />

are routed from the UAE. Also for new brands and products, the exhibition has proven to be a great platform to enter the Middle East<br />

market for toys and games, a market which is becoming increasingly mature and better regulated.<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong> 123


19-22 JUIN <strong>2019</strong><br />

Centre de Foires Istanbul Salon 2<br />

19-22 июня <strong>2019</strong><br />

Стамбульский выставочный центр, зал 2<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong> 125


The 38 th International İSTANBUL<br />

126<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>


8-11<br />

Jan / Gennaio<br />

2020<br />

İstanbul CNR Expo Center<br />

Centro espositivo CNR di<br />

İstanbul<br />

Hall 1-2<br />

Organised by<br />

/cbmeturkey @cbmetr @cbmetr /cbmeturkey +90 541 696 2090 +90 216 425 63 00<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong> 127


about us<br />

Granz Tekstil San. Tic. A.Ş. 2014 yılında<br />

kurulmuş, kısa zaman içinde yenilikçi<br />

çizgisi ile birçok ürün grubunda sektörün<br />

öncüsü durumuna gelmiştir. Türkiye’de<br />

ve yurtdışında birçok ülkede yüksek<br />

ticaret hacmine ulaşmıştır. Granz Moda<br />

markası ile kendine özgü tarz oluşturan<br />

şirketimiz mayo, bikini ve bere üretimi ile<br />

her geçen gün gelişmektedir.<br />

Granz Tekstil San. Tic. A.Ş. founded in<br />

2014 and in a short time became the pioneer<br />

of the industry in many product<br />

groups with its innovative line. It reached<br />

high volume of trade in many countries in<br />

Turkey and abroad. Creating its own style<br />

with Granz Fashion brand, continues to<br />

develop every day with the production of<br />

swimwear, bikinis and berets.<br />

Granz Tekstil San. Tic. A.Ş. была<br />

основана в 2014 году, она стала<br />

ведущей в отрасли позиции во<br />

многих товарных группах в течение<br />

короткого времени с инновационным<br />

стилем. Турции и за рубежом во<br />

многих странах достигло высокого<br />

объема торгов. Формирование наш<br />

собственный уникальный стиль<br />

бренда купальников компания с Granz<br />

Мода развивается с каждым днем<br />

бикини и шляпа производство<br />

128<br />

Ocak / <strong>Şubat</strong> <strong>2019</strong>

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