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20 REGION<br />
AFRICA & MIDDLE EAST<br />
ABU DHABI:<br />
THE CULTURAL<br />
JEWEL OF THE<br />
MIDDLE EAST<br />
Formula1- Track - Yas Marina circuit<br />
With an incredible 10 million visitors to Abu Dhabi in<br />
2018, and growth continuing, there are many factors<br />
driving this success.<br />
The emirate has been greatly diversifying its tourism<br />
offering, and aside from the usual holiday makers,<br />
placing a greater focus on developing different subsectors<br />
– such as cultural, business, medical, and<br />
cruise tourism. This, according to Ali Hassan Al<br />
Shaiba, Acting Executive Director of the Marketing and<br />
Communications Sector at Abu Dhabi’s Department of<br />
Culture and Tourism, has been paying off. In 2018, the<br />
cruise sector provided more than 350,000 visitors, while<br />
world-class cultural assets, such as Louvre Abu Dhabi,<br />
attracted more than 2.6 million people to the emirate.<br />
Victoria Falls, Zimbabwe<br />
Zimbabwe – the beating heart<br />
of Africa – at <strong>ITB</strong> <strong>China</strong><br />
Zimbabwe comes to <strong>ITB</strong> <strong>China</strong> having<br />
been voted “Best in Travel <strong>2019</strong>” after<br />
Sri Lanka and Germany respectively<br />
by Lonely Planet. Frommer’s, endorsed<br />
Zimbabwe as one of the “Best places to<br />
go in <strong>2019</strong>” and the National Geographic<br />
Traveller voted Zimbabwe as one of the<br />
“Most Cool Places” to visit in <strong>2019</strong>.<br />
These accolades attest to the fact<br />
that Zimbabwe is a destination worth<br />
travelling half way around the world for.<br />
Zimbabwe is a destination with amazing<br />
natural, cultural and historic wonders.<br />
Arch of Antoninus Pius,<br />
Sbeitla, Tunisia<br />
© Bernard Gagnon<br />
The destination is privileged to have<br />
5 UNESCO World Heritage Sites, the<br />
Mighty Victoria Falls being one of them.<br />
The nation has such a friendly people,<br />
diverse attractions that will make<br />
any vacation or incentive trip special.<br />
Zimbabwe has extremely comfortable<br />
accommodation options throughout<br />
the country and wonderful traditional<br />
cuisine<br />
STAND B036<br />
© JackyR © Chris Eason<br />
Indeed, cultural tourism is a key factor to the emirate’s<br />
tourism success. December 2018 saw the addition of<br />
a “jewel” to Abu Dhabi’s cultural crown, with the muchanticipated<br />
launch of the Al Hosn cultural site. The<br />
original urban block of the city, Al Hosn features the<br />
Emirates’s oldest and most significant landmark, Qasr<br />
Al Hosn, now transformed into a museum narrating<br />
the history of the emirate, as well as the Cultural<br />
Foundation, dedicated to all forms of contemporary<br />
Emirati culture. Al Hosn takes its place alongside many<br />
other cultural assets, such as landmark museum Louvre<br />
Abu Dhabi, which in November 2018 celebrated both its<br />
one-year anniversary and the tremendous milestone of<br />
one million visitors.<br />
Many new luxury hotels are enhancing Abu Dhabi’s<br />
hospitality landscape. Notable recent additions include<br />
The <strong>Edition</strong>, located in the redeveloped Bateen Marina<br />
area, and the Saadiyat Rotana. Saadiyat Island in<br />
particular has so much to offer guests, with a cluster<br />
of fantastic resorts, beautiful beaches, and for a dash<br />
of culture, the exhibitions and events going on at<br />
Manarat al Saadiyat and NYU Abu Dhabi Art Gallery. For<br />
attractions, Yas Island now boasts the recently-opened<br />
Warner Bros World Abu Dhabi. Yas Island will also be<br />
host to SeaWorld Abu Dhabi, scheduled to open in 2022<br />
as the first-ever SeaWorld outside the US<br />
STAND A091<br />
TUNISIA:<br />
THE ROSE OF<br />
NORTH AFRICA<br />
Tunisian National Tourist Office<br />
has come to <strong>ITB</strong> <strong>China</strong> with the<br />
goal of deepening Chinese travel<br />
professionals’ knowledge about the<br />
nation’s tourism.<br />
Tunisia is a Mediterranean country,<br />
located on the northern coast of the<br />
African continent. It is known as the<br />
“rose of North Africa” because of<br />
its rich tourism resources covering<br />
the sea and desert, with 3,000 years<br />
history and culture<br />
STAND B077<br />
Hwange National Park,<br />
Zimbabwe<br />
DESTINATIONS<br />
AFRICA – A ONE-STOP<br />
SHOP FOR BOOKING<br />
Destinations Africa is a global booking<br />
platform that aggregates the most<br />
exciting African holidays all under<br />
one roof - from Safaris and Beach<br />
Getaways, to Spa outings, Adventure,<br />
Spiritual renewals and much more. It<br />
was borne out of a quest to promote<br />
the true essence of Africa to the world<br />
and provide a seamless, enjoyable and<br />
tailored “African” travel experience to inbound<br />
Africa travellers.<br />
Destinations Africa is powered by<br />
Wakanow, an online travel company that<br />
handles thousands of happy holidays all<br />
over the world with physical presence in<br />
Nigeria, Ghana, Kenya, UAE and the UK<br />
STAND B030<br />
<strong>ITB</strong> CHINA NEWS NEWS • Thursday 9 th May <strong>2019</strong><br />
www.itb-china-news.com