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ITB China News 2019 - Preview Edition

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20 REGION<br />

AFRICA & MIDDLE EAST<br />

ABU DHABI:<br />

THE CULTURAL<br />

JEWEL OF THE<br />

MIDDLE EAST<br />

Formula1- Track - Yas Marina circuit<br />

With an incredible 10 million visitors to Abu Dhabi in<br />

2018, and growth continuing, there are many factors<br />

driving this success.<br />

The emirate has been greatly diversifying its tourism<br />

offering, and aside from the usual holiday makers,<br />

placing a greater focus on developing different subsectors<br />

– such as cultural, business, medical, and<br />

cruise tourism. This, according to Ali Hassan Al<br />

Shaiba, Acting Executive Director of the Marketing and<br />

Communications Sector at Abu Dhabi’s Department of<br />

Culture and Tourism, has been paying off. In 2018, the<br />

cruise sector provided more than 350,000 visitors, while<br />

world-class cultural assets, such as Louvre Abu Dhabi,<br />

attracted more than 2.6 million people to the emirate.<br />

Victoria Falls, Zimbabwe<br />

Zimbabwe – the beating heart<br />

of Africa – at <strong>ITB</strong> <strong>China</strong><br />

Zimbabwe comes to <strong>ITB</strong> <strong>China</strong> having<br />

been voted “Best in Travel <strong>2019</strong>” after<br />

Sri Lanka and Germany respectively<br />

by Lonely Planet. Frommer’s, endorsed<br />

Zimbabwe as one of the “Best places to<br />

go in <strong>2019</strong>” and the National Geographic<br />

Traveller voted Zimbabwe as one of the<br />

“Most Cool Places” to visit in <strong>2019</strong>.<br />

These accolades attest to the fact<br />

that Zimbabwe is a destination worth<br />

travelling half way around the world for.<br />

Zimbabwe is a destination with amazing<br />

natural, cultural and historic wonders.<br />

Arch of Antoninus Pius,<br />

Sbeitla, Tunisia<br />

© Bernard Gagnon<br />

The destination is privileged to have<br />

5 UNESCO World Heritage Sites, the<br />

Mighty Victoria Falls being one of them.<br />

The nation has such a friendly people,<br />

diverse attractions that will make<br />

any vacation or incentive trip special.<br />

Zimbabwe has extremely comfortable<br />

accommodation options throughout<br />

the country and wonderful traditional<br />

cuisine<br />

STAND B036<br />

© JackyR © Chris Eason<br />

Indeed, cultural tourism is a key factor to the emirate’s<br />

tourism success. December 2018 saw the addition of<br />

a “jewel” to Abu Dhabi’s cultural crown, with the muchanticipated<br />

launch of the Al Hosn cultural site. The<br />

original urban block of the city, Al Hosn features the<br />

Emirates’s oldest and most significant landmark, Qasr<br />

Al Hosn, now transformed into a museum narrating<br />

the history of the emirate, as well as the Cultural<br />

Foundation, dedicated to all forms of contemporary<br />

Emirati culture. Al Hosn takes its place alongside many<br />

other cultural assets, such as landmark museum Louvre<br />

Abu Dhabi, which in November 2018 celebrated both its<br />

one-year anniversary and the tremendous milestone of<br />

one million visitors.<br />

Many new luxury hotels are enhancing Abu Dhabi’s<br />

hospitality landscape. Notable recent additions include<br />

The <strong>Edition</strong>, located in the redeveloped Bateen Marina<br />

area, and the Saadiyat Rotana. Saadiyat Island in<br />

particular has so much to offer guests, with a cluster<br />

of fantastic resorts, beautiful beaches, and for a dash<br />

of culture, the exhibitions and events going on at<br />

Manarat al Saadiyat and NYU Abu Dhabi Art Gallery. For<br />

attractions, Yas Island now boasts the recently-opened<br />

Warner Bros World Abu Dhabi. Yas Island will also be<br />

host to SeaWorld Abu Dhabi, scheduled to open in 2022<br />

as the first-ever SeaWorld outside the US<br />

STAND A091<br />

TUNISIA:<br />

THE ROSE OF<br />

NORTH AFRICA<br />

Tunisian National Tourist Office<br />

has come to <strong>ITB</strong> <strong>China</strong> with the<br />

goal of deepening Chinese travel<br />

professionals’ knowledge about the<br />

nation’s tourism.<br />

Tunisia is a Mediterranean country,<br />

located on the northern coast of the<br />

African continent. It is known as the<br />

“rose of North Africa” because of<br />

its rich tourism resources covering<br />

the sea and desert, with 3,000 years<br />

history and culture<br />

STAND B077<br />

Hwange National Park,<br />

Zimbabwe<br />

DESTINATIONS<br />

AFRICA – A ONE-STOP<br />

SHOP FOR BOOKING<br />

Destinations Africa is a global booking<br />

platform that aggregates the most<br />

exciting African holidays all under<br />

one roof - from Safaris and Beach<br />

Getaways, to Spa outings, Adventure,<br />

Spiritual renewals and much more. It<br />

was borne out of a quest to promote<br />

the true essence of Africa to the world<br />

and provide a seamless, enjoyable and<br />

tailored “African” travel experience to inbound<br />

Africa travellers.<br />

Destinations Africa is powered by<br />

Wakanow, an online travel company that<br />

handles thousands of happy holidays all<br />

over the world with physical presence in<br />

Nigeria, Ghana, Kenya, UAE and the UK<br />

STAND B030<br />

<strong>ITB</strong> CHINA NEWS NEWS • Thursday 9 th May <strong>2019</strong><br />

www.itb-china-news.com

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