ITB China News 2019 - Review Edition

NEWS
3
PREFACE
Richard Barnes
Chief analyst
What’s in a name?
People often ask, “What’s in a
name?”, and in the case of ITB
China, the answer is, “Quite a lot”.
In its third year of operation,
ITB China has again been
a resounding success, with
growing numbers of trade
visitors, and an increase in
exhibition space. The quality of
the stands has also noticeably
improved, in particular with the
strong participation from Europe
– thanks to the initiative of the
European Travel Commission,
and the partnership with ENIT
– Italy’s destination marketing
organisation, bringing a number
of that nation’s key touristic
regions to China for the first time
at a show such as this.
Thus, the vital importance of the
name when it comes to “ITB”.
First launched 53 years ago,
ITB Berlin is today recognised
as the most successful trade
show for the global travel
industry. Some 10,000 exhibitors
from more than 180 countries
ITB CHINA NEWS is a CLEVERDIS Publication.
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regularly attend this event.
Every year in October for the last
eleven years Messe Berlin has
successfully organised ITB Asia
in Singapore, now established
as Asia’s Leading Travel Trade
Show. Messe Berlin will also be
organising the inaugural ITB India
in 2020, at the Bombay Exhibition
Centre in Mumbai, India, from 15
to 17 April 2020.
It was thus that when, only two
years ago, the first ITB China was
launched at the Shanghai World
Expo Exhibition and Convention
Centre as a three-day business
to business travel trade fair
focusing exclusively on the
Chinese travel industry, everyone
already had a good idea that it
would work. And work it has,
which is why, two years later, in
its third edition, it has already
become an “unavoidable” event
in the region and the top show
of its kind in China, for which its
organisers can be proud. We look
forward to an even more fruitful
2020 edition!
• Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri
• Publishing Director: Jean-Guy Bienfait • Project Manager: Wenchao Wang
• Chief Analyst: Richard Barnes • Analysts: Jack Wang, Jingnan Zhao • Head of Editorial Team: John Falchetto
• Editorial coordination: Kira Behr • Marketing Manager: Nathalie Meissner
• Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher
• With the participation of: Bettina Badon, Benjamin Klene, Siyu Geng, Jasdeep Singh
>To contact them : first name.last name@itb-china-news.com
• Cover: © DCT Abu Dhabi
Travel Trends Report
underlines importance
of customised travel
The 2019 ITB China Travel
Trends report was officially
presented by Andreas Reibring,
Head of Research, Kairos
Future (China) on Thursday
May 16 at the presentation hub.
Reibring delivered what will no
doubt be vital information for
travel professionals in China,
and for suppliers around
the world, when it comes to
planning customised travel
– a fast growing trend in the
market.
The ITB China Travel Trends
Report is a collaboration
between ITB China, the Buyers
Circle, and Kairos Future,
in which key trends of trip
customisation and themed
travel were examined, with a
focus on four of the hottest
travel themes: island travel,
adventure travel, sports travel,
and culture travel.
“ITB China has a very extensive
network of key Chinese travel
businesses, not least through
the Buyers Circle, which is a
fantastic source of knowledge
about the Chinese travel
market”, explains Reibring,
adding, “Each of these
businesses already has a good
understanding of the market
they are operating in – the
report is a way of integrating all
of this knowledge and distilling
key insights.”
The survey outlined growth
rates and trends in each of
the four categories, along with
supporting data. The field of
culture travel is the hottest
topic for the surveyed Chinese
travel agents, with 62% of the
respondents reporting an
expected growth of 30% or
more over the next three years
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ITB CHINA NEWS • Monday 27 th May 2019