ITB China News 2019 - Review Edition

cleverdis

NEWS 3 PREFACE Richard Barnes Chief analyst What’s in a name? People often ask, “What’s in a name?”, and in the case of ITB China, the answer is, “Quite a lot”. In its third year of operation, ITB China has again been a resounding success, with growing numbers of trade visitors, and an increase in exhibition space. The quality of the stands has also noticeably improved, in particular with the strong participation from Europe – thanks to the initiative of the European Travel Commission, and the partnership with ENIT – Italy’s destination marketing organisation, bringing a number of that nation’s key touristic regions to China for the first time at a show such as this. Thus, the vital importance of the name when it comes to “ITB”. First launched 53 years ago, ITB Berlin is today recognised as the most successful trade show for the global travel industry. Some 10,000 exhibitors from more than 180 countries ITB CHINA NEWS is a CLEVERDIS Publication. 65 av. Jules Cantini - Tour Méditerranée, 13006 Marseille, France • Tel: + 33 442 77 46 00 • SARL capitalised at €155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com. • info@itb-china-news.com • www.itb-china-news.com regularly attend this event. Every year in October for the last eleven years Messe Berlin has successfully organised ITB Asia in Singapore, now established as Asia’s Leading Travel Trade Show. Messe Berlin will also be organising the inaugural ITB India in 2020, at the Bombay Exhibition Centre in Mumbai, India, from 15 to 17 April 2020. It was thus that when, only two years ago, the first ITB China was launched at the Shanghai World Expo Exhibition and Convention Centre as a three-day business to business travel trade fair focusing exclusively on the Chinese travel industry, everyone already had a good idea that it would work. And work it has, which is why, two years later, in its third edition, it has already become an “unavoidable” event in the region and the top show of its kind in China, for which its organisers can be proud. We look forward to an even more fruitful 2020 edition! • Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri • Publishing Director: Jean-Guy Bienfait • Project Manager: Wenchao Wang • Chief Analyst: Richard Barnes • Analysts: Jack Wang, Jingnan Zhao • Head of Editorial Team: John Falchetto • Editorial coordination: Kira Behr • Marketing Manager: Nathalie Meissner • Art Director: Hélène Beunat • Design & Page Setting: Guillaume Kaercher • With the participation of: Bettina Badon, Benjamin Klene, Siyu Geng, Jasdeep Singh >To contact them : first name.last name@itb-china-news.com • Cover: © DCT Abu Dhabi Travel Trends Report underlines importance of customised travel The 2019 ITB China Travel Trends report was officially presented by Andreas Reibring, Head of Research, Kairos Future (China) on Thursday May 16 at the presentation hub. Reibring delivered what will no doubt be vital information for travel professionals in China, and for suppliers around the world, when it comes to planning customised travel – a fast growing trend in the market. The ITB China Travel Trends Report is a collaboration between ITB China, the Buyers Circle, and Kairos Future, in which key trends of trip customisation and themed travel were examined, with a focus on four of the hottest travel themes: island travel, adventure travel, sports travel, and culture travel. “ITB China has a very extensive network of key Chinese travel businesses, not least through the Buyers Circle, which is a fantastic source of knowledge about the Chinese travel market”, explains Reibring, adding, “Each of these businesses already has a good understanding of the market they are operating in – the report is a way of integrating all of this knowledge and distilling key insights.” The survey outlined growth rates and trends in each of the four categories, along with supporting data. The field of culture travel is the hottest topic for the surveyed Chinese travel agents, with 62% of the respondents reporting an expected growth of 30% or more over the next three years Registration of Copyright May 2019 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. ITB CHINA NEWS • Monday 27 th May 2019

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