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<strong>Things</strong> <strong>To</strong> <strong>Avoid</strong> <strong>For</strong><br />
<strong>Better</strong> <strong>SEO</strong> <strong>Rankings</strong><br />
Phony Links<br />
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A sudden rise in unnatural links on the website is identified<br />
as an insurgence of phony links by Google. These<br />
are best avoided if you desire a high <strong>SEO</strong> ranking.<br />
The Concept Of Penguin Penalty<br />
Penguin is one of Google’s algorithm that determines<br />
search results on the SERP. The websites that are already<br />
penalized by Penguin are less visible on the SERP.<br />
Low Quality Links<br />
If your website has low quality links, that is, links that are derived<br />
from black hat techniques of <strong>SEO</strong>, they are considered<br />
to be low quality links. These can be links that are derived<br />
from blog comments or forums. This can severely<br />
affect the sites <strong>SEO</strong> rankings negatively.<br />
Domain Relevancy<br />
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Domain relevancy basically means that the domains you<br />
link to your website via outbound linking should be relevant<br />
to your line of business or purpose. If you, link a sports equipment<br />
website to your own website that deals in digital marketing,<br />
Google Penguin will identify the irregularity and penalize<br />
you for it.<br />
Google’s Warning <strong>For</strong> Unnatural Links<br />
Google regularly sends notifications regarding unnatural<br />
links. These ‘Google Webmaster <strong>To</strong>ols notice of detected<br />
unnatural links’ leads to a major <strong>SEO</strong> rank drop. This can<br />
easily be avoided by avoiding unnatural links altogether.<br />
Links From the Same C Class IP<br />
Google seems to identify if too many links are from the<br />
same C Class IP address. This is classic blog networking link<br />
building and your website can suffer a drop in the <strong>SEO</strong> rankings<br />
due to this.<br />
Manual Penales<br />
Google can also put manual penalties on certain websites<br />
in case they do not abide by the rules. In the year 2013, a<br />
similar case came up where a flower delivery website<br />
called ‘Interflora’ was penalized for some reason and as a<br />
result was removed from the SERP.<br />
Poisoned Anchor Text<br />
A poison anchor text is basically an anchor text that belongs<br />
to a hacked site or a spamming site. This can hurt the<br />
website in terms of <strong>SEO</strong> rankings.<br />
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