CE China Daily Day 3 Edition



IDG and CE China:

a close cooperation

Standing side by side as CE China enters a new era

of growth in Guangzhou

IDG Asia has been a key partner of the CE China show since its

inception. We asked Vice-President Orient Zhu to tell us more

about the background to this cooperation.

IDG and Messe Berlin are key

partners with a history going back

many years. IDG has worked with

the Association of German Chamber

of Commerce and Industry since

2014 when we established the

“IFA Product Technical Innovation

Award”. This is a major international

selection event of global consumer

electronics brands.

Held globally every year, it provides

a platform for Chinese consumer

electronics brands to go global and

cooperate with foreign consumer

electronics industries. IDG also

assists CE China and has created a

professional international exchange

and cooperation platform for Chinese

consumer electronics manufacturers

and consumers. China’s consumer

electronics industry has ushered in

an era of product upgrades and

transformation. IDG and Messe Berlin

will join hands for future prosperity.

Why is it important to have

created a show like CE China, and

what are the key objectives of

the show?

In the field of consumer electronics,

IFA is the world’s largest and most

influential consumer electronics and

household appliance exhibition. As

one of IFA’s global events, CE China

provides an important platform for

showcasing new concepts, new

technologies and new products

of the most innovative companies

in the world. This year, CE China

settles in Guangzhou for the first

time. In addition to the exhibition,

we are creating diverse events such

as theme forums, new product

launches, domestic and foreign

promotion conferences, and

press conferences. A platform for

technical exchanges and product

interaction is established to assist

consumption upgrade and technical

innovations. We are promoting the

matchmaking of technology, talent,

capital, services, and upstream

and downstream channels and

endeavour to create a new

industrial structure integrating IT

and intelligent interconnection

and rely on the strong economy

of Guangzhou to build the

world’s most influential global

consumer electronics event.

How do you see the Chinese

consumer market for

technical consumer goods

processing this year, and

what are the “sweet spots”?

China is the world’s largest

producer, exporter and

consumer of consumer

electronics. China is the leader

in the electronic information

industry chain and can drive

the overall enhancement of the

electronic information industry chain

through chips, operating systems

and core devices. Corporate giants

such as Huawei, TCL, Haier, Midea,

KONKA and BOE have harnessed

leading technological innovation, rich

product types and diverse application

scenarios to inspire the new drivers

of the industry development to

promote the medium- and high-end

consumption growth.

The consumer electronics sector is

witnessing tremendous changes. The

post-1990 generation has gradually

become the main consumer base,

and their pursuit of new products

and new technologies also spurs

on the supply-side change of the

industry. The post-1995 generation

is typical of “technical consumers”.

In the past two years, we see that

some new categories of products

are growing apace, including

robotic floor mops, window cleaners

and intelligent chefs and other

smart appliances. Labour-saving

technology has become a norm in

daily life. It is not so much a change

in the industry as a change in the

way of life. Therefore, manufacturers

should continue to think about how

to better meet the needs of a smarter

life in the future.

Who should come to CE Summit

and why?

We are inviting industry leaders,

research institutes and well-known

scholars from Germany, the UK,

Norway, Japan, South Korea,

Singapore and other countries,

as well as world-leading channel

distributors, senior management

of consumer electronics companies

and representatives of top capital

organisations to discuss the industry

development trends.

Moreover, we are also inviting global

consumer electronics manufacturers,

global channel buyers, industry

associations, and distributors to

participate in this event

Orient Zhu

Vice President, IDG Asia








CE China Daily • Saturday 21 September 2019


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