CE China Daily Day 3 Edition

cleverdis

EXCLUSIVE INTERVIEW

Sennheiser is front and center at CE China this year. As part of

the German Pavilion, the company is further strengthening its

relationship with the Chinese market by taking part in the Retail

University. Peter Ogley, COO Consumer Electronics Division, tells

us about this involvement.

We are participating in the IFA

Retail University and the German

Pavilion at CE China.

The Chinese market is a very

important one for Sennheiser.

Fast-growing and vibrant, there

is significant potential for us to

reach a young, on-the-go, everconnected

target group that

greatly appreciates the quality

Sennheiser stands for. We are

very excited to participate in CE

China which provides an excellent

opportunity to get closer to our

customers in this marketplace.

What new products are you

showcasing at this year’s

show?

This year, we are showcasing our

new MOMENTUM Wireless. They

mark the third generation of our

iconic headphone range that

offers a unique blend of superior

sound, contemporary design,

cutting-edge technology, and a

touch of handcrafted indulgence.

The new MOMENTUM Wireless

lets our customers experience

an iconic headphone with new

connectivity features. We are

also showing the successor to

our premium travel headphones

with the PXC 550-II Wireless.

The headphones offer one-touch

access to Amazon Alexa.

Peter Ogley

COO Consumer

Electronics Division,

Sennheiser

German audio gets

heard in China

Sennheiser joins Retail University

and German Pavilion

WE ARE

VERY EXCITED

TO PARTICIPATE

IN CE CHINA

WHICH PROVIDES

AN EXCELLENT

OPPORTUNITY TO

GET CLOSER TO OUR

CUSTOMERS IN THIS

MARKETPLACE

How do you see the consumer

market for headphones

evolving?

We believe that developments

in technology such as 5G,

smart assistants or AR/VR will

dramatically change the way

customers interact with their

headphones and what their audio

device means to them. To achieve

this, more computing power

will be brought to headphones,

replacing actions we currently

perform on our smartphones.

The development of the new

MOMENTUM Wireless was led

by our ambition to create a 24/7

audio companion to navigate this

new world: effortless and intuitive

control for users

Konka on track

for global growth

Award winning Konka TVs expands

into Africa and online

The Chinese technology giant Konka continues to upgrade and

optimise its industrial structure, with technology and innovation

as core driving forces. We asked Mario Zhou, Multimedia

Industry Department Vice President of Konka Group Co. Ltd. and

International Business Division General Manager of Konka Group

Co. Ltd. to tell us more.

At present, we are four business

groups, the industrial product

business group, sci-tech park

business group, platform service

business group and investment

and financial business group, are

developing side by side. By 2020,

we plan to achieve operating

revenue of € 10bn, develop

three new business groups with

respective operating revenues of

over €1.25bn and establish 1-3

new national and international

listed companies. We have also

set goals for the next three years:

reaching an operating revenue of

more than €12.5bn.

You have a three-pronged

development strategy. Could

you tell us about it?

The three-pronged development

strategy includes reform,

transformation and upgradation.

Reform refers to implementing

mixed-ownership reforms of

business; transformation refers to

building new industrial patterns

with regards to emerging industries;

upgradation refers to upgrading

present business models regarding

smart homes.

FOCUSING

ON DEPLOYMENT

OF AI, IOT, 8K

AND 5G, WE HAVE

CONSTANTLY

INCREASED

INVESTMENT IN

TECHNOLOGICAL

R&D

Mario Zhou

Multimedia Industry

Department Vice President,

Konka Group Co. Ltd.

What are your goals for market

share in global TV sales?

Konka is gradually expanding

the global market, recently in the

African market by joining hands

with Jumia, the largest e-commerce

platform in Africa, and establishing

a joint venture with Hoho, a

local Egyptian electric appliance

company. This joint venture strives

to achieve annual sales goal of

500,000 products in Egypt and

neighbouring markets by 2020. In

the future, Konka will progressively

promote the strategic layout of

globalisation to accelerate the

growth in market share.

How important is R&D to your

forward development and

why?

As a platform-based company driven

by technology and innovation,

the R&D of core technologies is

one of the important strengths of

Konka. In recent years, focusing

on deployment of AI, IoT, 8K and

5G, we have constantly increased

investment in technological

research and development and won

various awards in related fields

6

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