Brand Update 2020

YOU’RE ON MUTE
Virtual experiences for marketing
training reimagined.
It’s personal. Adapting, engaging and intuitive, it’s gone digital. Handson
experiences and handshakes evolved into live Q&A and the wave of
hands across Zoom screens from home offices.
Relationships deepen, communication expands to reach more, more
frequently. Turnkey resources for an evolving marketplace in motion.
Networks of like-minded individuals, sounding boards of experts and
trusted professionals collaborate to spark creativity and ingenuity when
challenge strikes.
Meeting people where they are with what they need — that’s modern
marketing for the Certified Angus Beef ® brand.
Hosting groups in the brand’s Culinary Center is nothing new. The
tangible knowledge folks walk out with after their time in the Meat Lab
and kitchen are more than bright and shiny — it’s an experience unlike
any other.
Bringing together partners from around the globe, the brand hosted 58
events in the first six months of the fiscal year, prior to changes brought
on by COVID-19.
“This is a great moment of virtual
engagement. I’m impressed, but not
surprised. You and your team always
do a great job in these trainings.
Shouldn’t be surprised you guys
would nail it in the virtual world.”
— Joel Walker, USFS Denver Launch
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