Brand Update 2020

RETAIL’S RISE
With consumer attention on
the meat case, retailers elevate
the experience.
What’s for dinner tonight?
The daily query prompted fresh answers this year. As
options waned, grocery stores stepped up to deliver.
People craved beef. Since this spring, they came to enjoy
it more and more in their own home-cooked meals.
That led to 602 million pounds of Certified Angus
Beef ® cuts sold at meat counters this year, a 12%
annual increase. Favored steaks when dining
out — ribeye, strip, tenderloin and top sirloin —
increased 14%, closely matched in rising popularity
by ground beef.
Signs of innovation, resiliency and hope pull the
community forward.
Timing Prime
Flavor still reigns supreme, carving out opportunity
for luxury beef. Weis Markets introduced Certified
Angus Beef ® brand Prime for summer grilling in 200
Northeastern stores.
“More customers want high-end, restaurant-quality beef
than ever before,” said Weis Markets Director of Meat,
Doug Becker. “We patiently waited for the right time and
it has been very well received.”
He anticipates Certified Angus Beef ® brand Prime
demand growing in the coming months, right into
summer 2021.
“Customers know the product is special as soon as they
walk in the store and arrive at the meat case,” said David
O’Diam, Certified Angus Beef ® vice president of retail.
Marinated steaks, case-ready burgers, heat-and-serve
entrées and corned beef offer variety and convenience
for home-cooked meals. QFC stores, based in Seattle,
added case-ready ground chuck and sirloin Giant
Eagle, based in Pittsburgh, offered beef bacon. Weis
Markets also captured customer interest in simple
meals with shaved steak from Bertolino Foods.
“We knew that would be another opportunity to sell
customers a superior product,” Becker said. “Any time
we can expand our offerings to shout the Certified
Angus Beef ® brand, we take advantage of it. It’s a
great item in our fresh beef offerings.”
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