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Furnishing Fabric Fashion July - August 2024

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20-23<br />

‘25<br />

recycle<br />

recycle<br />

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6<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Contents<br />

Group Chairman<br />

Publisher<br />

H.Ferruh ISIK<br />

ISTMAG Magazin Gazetecilik<br />

Yayıncılık İç ve Dış Ticaret Ltd. Şti.<br />

Managing Editor<br />

(Responsible)<br />

Mehmet SOZTUTAN<br />

(mehmet.soztutan@img.com.tr)<br />

Editor<br />

Furkan AKAR<br />

Editorial Consultants<br />

Ahmet OKCUOGLU<br />

Dr. Rolf ARORA<br />

Güven SANCAK<br />

Hakan YILSELI<br />

Inkrit BERBEE<br />

Milou KET<br />

Murat ZUMBULYUVA<br />

Omer Faruk GORUN<br />

Sinan ATILMAZ<br />

6 Design, functionality, and sustainability blend<br />

seamlessly to develop the extraordinary<br />

8 Embracing Nature Through Printed Textiles<br />

14 Paçavra Interior added color to Hometex with its<br />

eye-catching designs<br />

18 <strong>2024</strong> Vellteks wind at Hometex fair<br />

22 Palazzo <strong>Fabric</strong> made its presence felt at Hometex<br />

fair<br />

26 ALOE by kirkbydesign WIDE-WIDTH SUSTAINABLE<br />

SHEER<br />

30 Design will be discussed in Istanbul<br />

36 Home textile sector met at HOMETEX <strong>2024</strong> Fair<br />

38 Altun Tekstil produces 15 million metres of upholstery<br />

fabric per month<br />

42 Akarca made its debut at Hometex with its sustainable<br />

and natural products<br />

46 Transform Your Outdoor Spaces with Outdoor<br />

<strong>Fabric</strong>s<br />

52 The Art of Upholstery<br />

58 Adoksan attended Hometex with its services from<br />

raw material to sales<br />

60 Chair Upholstery Trends <strong>2024</strong> | What’s Hot in<br />

Chair <strong>Fabric</strong>s and Designs?<br />

66 Evipek offers its customers 5000 product variety<br />

70 imm cologne 2025: international trends and German<br />

excellence<br />

76 Miras with respects to the ancient lands of Anatolia,<br />

which have hosted many important civilizations<br />

for centuries<br />

Project and<br />

Advertising Manager<br />

Correspondents<br />

Art Director<br />

Chief Accountant<br />

HEAD OFFICE<br />

İHLAS MEDIA CENTER<br />

Merkez Mah. 29 Ekim Cad.<br />

No:11 Medya Blok Kat:1<br />

Yenibosna / İstanbul / Turkey<br />

Tel: +90 212 454 22 22<br />

Faks: +90 212 454 22 93<br />

www.furnishingfabrics.net<br />

Omer Faruk GORUN<br />

(omer.gorun@img.com.tr)<br />

+90 505 299 62 65<br />

Elke ARORA<br />

Tolga CAKMAKLI<br />

(tolga.cakmakli@img.com.tr)<br />

Yusuf DEMIRKAZIK<br />

(yusuf.demirkazik@img.com.tr)<br />

BURSA<br />

LIAISON OFFICE:<br />

Buttim Plaza A. Blok Kat:4<br />

No:1038<br />

Tel: +90. 224 211 44 50-51<br />

Fax: +90. 224 211 44 81<br />

PRINTED BY<br />

IHLAS GAZETECILIK A.Ş.<br />

Merkez Mah. 29 Ekim Cad.<br />

İhlas Plaza No:11 A/41 Yenibosna<br />

Bahçelievler/ISTANBUL<br />

Tel: 0212 454 30 00


8<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

From the editor<br />

Design, functionality, and<br />

sustainability blend seamlessly to<br />

develop the extraordinary<br />

Ömer Faruk Görün Project Manager<br />

omer.gorun@img.com.tr<br />

Welcome to the latest edition of <strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong>,<br />

where we dive into the ever-evolving world of textiles and design.<br />

This issue is particularly special as we explore the exciting<br />

frontier of value-added fabrics—innovative materials that not<br />

only elevate aesthetic appeal but also enhance functionality<br />

and sustainability.<br />

In today’s dynamic market, the role of fabrics goes far beyond<br />

their visual impact. The integration of advanced features into<br />

textiles is reshaping the industry. One of the most significant<br />

advancements is the development of flame-retardant fabrics.<br />

These textiles are not just about safety; they represent a<br />

crucial step towards creating environments that are both<br />

beautiful and secure. As fire safety regulations become more<br />

stringent, designers and manufacturers are embracing these<br />

innovations to meet compliance while delivering on style and<br />

performance.<br />

Design, of course, remains at the heart of our industry. Modern<br />

fabrics are a canvas for innovation, enabling designers to<br />

push boundaries and experiment with textures, patterns, and<br />

finishes. This issue showcases some remarkable examples of<br />

how design and functionality can harmoniously coexist, leading<br />

to groundbreaking textile solutions that cater to diverse<br />

aesthetic and practical needs.<br />

Sustainability continues to be a driving force in the textile<br />

world. The industry is increasingly focused on reducing environmental<br />

impact through the use of eco-friendly materials<br />

and processes. We highlight some of the latest strides in<br />

sustainable fabric production, from recycled fibers to eco-conscious<br />

dyes, underscoring the commitment of many brands<br />

to create a more sustainable future without compromising on<br />

quality or style.<br />

Moreover, the power of artificial intelligence is revolutionizing<br />

fabric manufacturing. AI is enhancing everything from fabric<br />

design and production efficiency to quality control and customization.<br />

The ability to leverage AI technology for predictive<br />

analysis and trend forecasting is not just a luxury but a necessity<br />

in staying ahead in a competitive market. This issue delves<br />

into how AI is shaping the future of textile innovation and the<br />

exciting possibilities it holds for designers and manufacturers<br />

alike.<br />

As we navigate these advancements, it is clear that the future<br />

of textiles is bright and full of potential. This issue aims to<br />

inspire and inform, offering insights into how value-added<br />

features are transforming our industry. We hope you find the<br />

stories, trends, and technologies explored within these pages<br />

as fascinating and forward-thinking as we do.


10<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Embracing<br />

Nature Through<br />

Printed Textiles<br />

The Nature Reserve Print Collection is a series of fabric designs that<br />

aims to bring the essence of the outdoors into interior spaces. This<br />

collection includes various patterns such as foliage, abstract, floral,<br />

and geometric designs, reflecting a deep appreciation for nature.<br />

EEach design in the collection is intended to inspire interiors, add energy, and<br />

create a sense of peacefulness. These fabrics, suitable for a range of applications<br />

including curtains, cushions, and upholstery, are flame retardant and can<br />

be used in various settings from hospitality to healthcare, as well as in domestic<br />

environments. For more detailed information, you can visit our Nature Reserve<br />

Print Collection.<br />

Nature Reserve<br />

In a world where urban living and technology increasingly dominate our lives,<br />

finding ways to reconnect with nature has never been more important. One<br />

unexpected avenue for fostering this connection is through the textiles and<br />

fabrics we use in our homes and workplaces. A striking example of this is our<br />

Nature Reserve Print Collection, which beautifully encapsulates the essence of<br />

the natural world.<br />

The power of Nature-Inspired Design<br />

Nature-inspired design in textiles is more than just an aesthetic choice; it’s<br />

about creating a space that resonates with the tranquillity and beauty of the<br />

natural world. The Nature Reserve Print Collection showcases this philosophy<br />

exquisitely, offering designs that range from lush foliage and elegant floral to<br />

abstract interpretations of nature’s forms. These patterns remind us of the outdoors,<br />

encouraging a sense of calm and wellbeing in our indoor environments.


11<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Fusing Functionality with Aesthetic<br />

Our collection stands out not only for its visual allure but also for its exceptional<br />

functional versatility. The fabrics employed are flame retardant, rendering them<br />

ideal for a diverse range of settings. This includes hotels, cruise ships, healthcare<br />

facilities, educational institutions, workplaces, and even residential homes.<br />

This functionality broadens the appeal, guaranteeing that these designs find a<br />

place in a multitude of environments. The blend of aesthetic and practical safety<br />

features makes this collection a preferred choice for spaces that prioritise both<br />

style and safety. By offering this combination, we ensure that the beauty of the<br />

natural world can be safely and elegantly integrated into various settings, enriching<br />

the ambiance of any space they grace.<br />

Sustainability in Textile Design<br />

Incorporating elements of nature into our textile designs is more than just an<br />

aesthetic choice… It’s a powerful statement about sustainability, an increasingly<br />

vital consideration in contemporary design. By selecting fabrics that echo the<br />

beauty of the natural world, we actively underscore the significance of environmental<br />

preservation. This approach transforms our everyday spaces, infusing


12<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

them with an ethos of outdoor conservation. It’s a deliberate, meaningful way<br />

to blend daily life with a deep-seated respect for our planet, making each design<br />

choice a testament to our commitment to the environment. Through these<br />

choices, we bring the essence of nature into our daily environments. In turn,<br />

fostering a greater awareness and appreciation of the world around us.<br />

The Therapeutic Effect of Natural Imagery<br />

There’s growing research suggesting that images of nature can have a therapeutic<br />

effect, reducing stress and improving mental wellbeing. By incorporating<br />

designs like these into interiors, we create spaces that not only look beautiful,<br />

but have a positive impact on the people using them.<br />

of nature into our everyday spaces. Our Nature Reserve Print Collection beautifully<br />

exemplifies the way in which thoughtful design can seamlessly connect<br />

the indoors with the natural environment. This collection acts as a harmonious<br />

intermediary, fostering a tranquil atmosphere that encourages peace and wellbeing.<br />

Simultaneously, it maintains a keen focus on practicality and sustainability.<br />

Through this approach, the collection not only beautifies living spaces but<br />

also subtly encourages a deeper appreciation for nature’s wonders. It stands as<br />

a beacon of how design can integrate aesthetic appeal with environmental consciousness.<br />

This ensures that each piece resonates with a sense of purpose and<br />

harmony. It’s a reminder that in every thread, there’s a chance to draw closer to<br />

nature.<br />

Textiles and fabrics offer a unique opportunity to bring the beauty and serenity


16<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Paçavra Interior added<br />

color to Hometex with<br />

its eye-catching designs<br />

Interior, which includes many product types such as polyester, chenille,<br />

classic, modern, indoor, outdoor, came to the forefront with its vibrant colors<br />

PPaçavra<br />

and different designs. Paçavra Interior, which makes good use of the advantage<br />

of a wide customer portfolio provided by color and product diversity, can provide<br />

not only fabric but also accessories and furniture services. Paçavra Interior,<br />

which designs and manufactures all of its products personally, creates products<br />

that are unique and reflect the name of the brand. Paçavra Interior, which<br />

avoids printing products and produces completely by hand, differs from other<br />

companies with these and other aspects.


17<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Paçavra Interior was at the Hometex fair<br />

held on 21-27 May with its multi-colored<br />

and diverse product range and unique<br />

designs and style.


20<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

<strong>2024</strong><br />

Vellteks<br />

wind at<br />

Hometex<br />

fair<br />

Starting on 21 May, we hosted our<br />

valuable visitors for five days at the<br />

Hometex Fair. As Vellteks, we had the<br />

opportunity to make new contacts and<br />

re-contact our existing contacts at our<br />

stand for the 3rd time this year. We<br />

are grateful to each of them for their<br />

valuable contributions.


21<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong>


22<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

A<br />

As Vellteks family, we preferred to combine soft<br />

colours with vibrant patterned cushions at our<br />

stand, which offers a minimal, simple but aesthetic<br />

elegance. By blending this year’s new trend tones<br />

with the trends of the past year, we also winked at<br />

the tones that will come to the fore next year.<br />

We balanced the serenity given by the colour tones<br />

with our digital pattern designs. In all this balance,<br />

we continued to protect our fabric quality, which is<br />

the most important.


While presenting our new quality modern<br />

fabrics, we also had the opportunity to introduce<br />

some functionalities such as water-dirt<br />

repellency and paw-friendly features to our<br />

customers thanks to the fair.<br />

We hope to meet again at the next fair with<br />

the pride of having successfully survived the<br />

Hometex fair, which we prepared with great<br />

excitement.<br />

23<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong>


24<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Palazzo <strong>Fabric</strong><br />

made its<br />

presence felt<br />

at Hometex<br />

fair<br />

Palazzo <strong>Fabric</strong> exhibited its new<br />

fabric collections at the Hometex<br />

fair held at Istanbul Expo<br />

Center, 21-25 May.


T<br />

The new collection features pomegranate blossom, coral, cinnamon, camel<br />

beige, maroon black, moss green colors and new patterns/qualities such as<br />

Arezzo and Pisa inspired by new era pop, art deco and 70’s era, natural but<br />

modern themes.<br />

Egeo, Marsala, Pisa and Palermo collections dress living spaces with different<br />

colors and textures, giving a modern or pure natural style.<br />

Bohemian textures and natural colors that will accompany textures such<br />

as marble, solid wood, hazeran, stone, which are the prominent trends of<br />

recent years in furniture, stand out in Palazzo’s new collection.<br />

Natural textures such as cotton, linen, chenille and jacquard attract attention<br />

in the collection.<br />

25<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong>


28<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

ALOE by<br />

kirkbydesign<br />

WIDE-WIDTH<br />

SUSTAINABLE<br />

SHEER<br />

by Brand Director, Jordan Mould, influential British interiors brand, Kirkby<br />

Design, has a contemporary and sometimes playful approach to innovative<br />

LLed<br />

design and colour. Developing distinctive textiles from its in-house studio in<br />

London, Kirkby Design has also pioneered unique collaborations including the<br />

successful Underground collection with Transport for London and with the iconic<br />

fashion brand, Eley Kishimoto.<br />

ALOE is a ground-breaking, washable, wide-width drapery textile, made from<br />

60% Aloe vera and 40% organic cotton.<br />

To create the Aloe vera yarn, the gel from the plants is extracted, then pulled,<br />

heated and pressed. This creates a substance which is then shredded to produce<br />

a fleece-like material that is spun. Organic cotton is then combined with<br />

the Aloe vera to create an ultra-smooth, contemporary drape with an elegant<br />

character.<br />

The transparency of the ALOE sheer allows light to filter through, creating<br />

minimal blocks of colour. A calming neutral palette is punctuated with on-trend<br />

shades such as Acid Yellow, Cobalt Blue and Clove.<br />

SUSTAINABLE NOTES<br />

Aloe vera is more sustainable than conventional materials as the plant grows<br />

with no chemicals or fertilisers and does not require any watering.


29<br />

60% Aloe Vera,<br />

40% Organic Cotton<br />

28 Colours<br />

Suitable for Drapery<br />

Organic Cotton is grown without the use of pesticides or fertilisers, resulting<br />

in improved soil quality and reduced water consumption. It also requires<br />

less energy than traditional cotton production and therefore produces fewer<br />

greenhouse gases.<br />

Kirkby Design is part of The Romo Group, a family run business in its fifth<br />

generation. The range is available worldwide through an extensive network of<br />

selected interior designers and retail outlets.<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong>


32<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Design<br />

will be<br />

discussed<br />

in Istanbul<br />

MOSFED President Ahmet Güleç<br />

said that those without original<br />

designs will not be accepted to<br />

<strong>Furnishing</strong>s & Design Istanbul, which<br />

will be held in September.<br />

MMOSFED’s first furniture-focused design fair, FDI, will be held on September<br />

19-21 at the Istanbul Expo Center. Created with the main mission<br />

of turning Turkish products into brands that everyone wants to own<br />

with original, innovative and aesthetic designs, FDI also draws attention<br />

with its strong design committee and advisory board. MOSFED President<br />

Ahmet Güleç said that Turkey needs organizations like FDI that are positioned<br />

correctly and have a clear target and mission, and answered our<br />

questions about the fair and the sector.<br />

First of all, what is the purpose of this fair?<br />

We have been successfully organizing the Furniture Fair, one of the<br />

biggest fairs in Turkey, for years. However, three concepts we have<br />

neglected for a while: Design, innovation and sustainability. We need to<br />

strengthen these muscles. We are especially looking for the answer to<br />

the question of how design can be the new story. Therefore, designers<br />

need to know the business world better and the business world needs<br />

to know designers better. This is how FDI emerged and we will organize<br />

the first one this year. The main purpose of our fair is “Designer to Business”,<br />

that is to bring designers and manufacturers together. There will<br />

be many events related to this subject. We want the first year of the fair<br />

to be modest. Then, over the years, this fair will grow and design will be<br />

talked about in Istanbul.<br />

What will the coming together of designers and producers<br />

bring to both sides?<br />

When a designer creates an original product, it should not only remain


33<br />

Will designers from abroad also come to the fair?<br />

Of course, this business should have an international dimension. We are<br />

especially in contact with the foreign press. Next year we are thinking of<br />

creating country pavilions in different countries. But first we want to see<br />

our local strength and show it to the outside world. Because those who<br />

are not strong locally cannot be strong in the international arena.<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

What are the export targets of the furniture sector for<br />

<strong>2024</strong> and beyond?<br />

The furniture sector has been the sector that has increased its exports<br />

the most in the last 20 years. A sector that is almost never in the rankings<br />

today has an export capacity of 5 billion dollars. In <strong>2024</strong>, we think that<br />

these figures will continue. However, we do not expect much growth this<br />

year due to the fluctuations in the exchange rate and inflation figures.<br />

With 2025, we have a 20% growth target in exports. In 2028, our target is<br />

on paper. It should also come to light in practice. Therefore, designers<br />

and manufacturers will share their experiences with each other and<br />

discuss how products can be designed more suitable for production. We<br />

thought that both sides needed a platform to carry out these studies and<br />

that’s why we planned the fair. There will be special areas for both design<br />

companies and designers at the fair. We will not accept those who do not<br />

already have original designs.


34<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

$ 12 billion in furniture exports. The most effective thing in this will be<br />

with value-added products and products whose design belongs to us.<br />

So how do you plan to develop value-added exports?<br />

We still have dynamism. We have the power to close the gap with<br />

other countries. The reason for this difference is that we have neglected<br />

value-added production. Sustainable value-added exports come<br />

from creating value. The furniture industry’s ability to create value and<br />

brands to gain identity will be entirely through design. Without design,<br />

the furniture sector means nothing. We currently have over 45,000<br />

manufacturers and more than half of them export. Direct exports<br />

reveal the dynamism of the furniture sector. This means that companies<br />

can create value and everyone, from small to large, is working hard<br />

to export.<br />

We have become a country that knows how to produce for the world.<br />

If we can export to Africa, Japan and America, this is a great success<br />

for us. Producing for so many different countries and cultures requires<br />

experience. We act with the idea of “Think globally, act locally”. We are a<br />

sector that recognizes all cultures in the world and develops projects for<br />

them. This is our biggest strength.


35<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong>


38<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Home textile<br />

sector met at<br />

HOMETEX<br />

<strong>2024</strong><br />

Fair<br />

Textile sector representatives met<br />

with buyers from all over the world at<br />

HOMETEX Home Textile Fair.<br />

HHOMETEX Home Textile Fair, organized by the Turkish Home Textile<br />

Industrialists’ and Business People’s Association (TETSİAD) and KFA Fair<br />

Company, a subsidiary of Bursa Chamber of Commerce and Industry<br />

(BTSO), opened its doors at Istanbul Expo Center. Turkish textile manufacturers<br />

met with buyers from all over the world at the fair. More than<br />

700 companies participated in the fair; innovative products and designs<br />

of companies from curtains and curtain accessories to upholstery fabrics,<br />

towels and bathroom products, carpets and floor coverings, bedroom,<br />

kitchen and dining room textiles to wall coverings were exhibited.<br />

‘<strong>Fashion</strong> in home textile sector is determined in Turkiye’<br />

Speaking at the opening program of the fair, İbrahim Burkay, President<br />

of Bursa Chamber of Commerce and Industry (BTSO), said: “Considering<br />

the inflationary environment our country is in and the difficulties we<br />

are experiencing in exports, I would like to express that we support our<br />

new economic policy. Healthy growth is not possible in an inflationary<br />

environment. If we are implementing a growth policy based on production<br />

and exports, we need to support monetary policies with fiscal<br />

policies and reforms. We also want the sector to be supported in terms<br />

of exports. Turkey is the center where fashion is determined in the home<br />

textile sector. The home textile sector is the sector that produces the


most value-added products and delivers them to consumers. We need to<br />

continue this power without diminishing it”.<br />

Hasan Hüseyin Bayram, Chairman of the Board of Directors of TETSIAD,<br />

said in his speech: “Turkish home textile sector has become a sought-after<br />

brand with the name “Turkish Home Textile” in the world. It has<br />

become one of the strongest sector brands of our country in the world.<br />

At this point of branding, we should also state that HOMETEX Fair has<br />

a great share. HOMETEX not only provides brand value, awareness and<br />

commercial contribution to our sector, but also carries a cultural mission<br />

that will benefit the promotion of our country”.<br />

39<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong>


40<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Altun Tekstil<br />

produces<br />

15 million<br />

metres of<br />

upholstery<br />

fabric per<br />

month<br />

AAltun Tekstil, which includes raschel knitted, woven and jacquard varieties<br />

in its outdoor series in its <strong>2024</strong> creation, uses babyface and velvet<br />

in raschel knitting. Altun Tekstil, which has polyester and 5% elastane in<br />

velvet production, produces 15 million meters of upholstery per month.<br />

Altun Tekstil, which stands out with the Zeugma model in linen fabric<br />

produced as 100% polypropylene, prefers polypropylene because it is<br />

healthier and more affordable than polyester. The company, which also<br />

includes fleece velvet products in its creations, exports fleece velvet<br />

products intensively to Central and North Asia regions such as Uzbekistan,<br />

Russia and Kazakhstan. In European countries such as Spain and<br />

England, this preference is in favor of linen.<br />

Altun Tekstil, which produces fireproof (FR), water repellent upholstery<br />

fabrics, also works with world-famous hotels. Altun Tekstil, which makes<br />

furniture coverings for global hotels such as Hilton and Sheraton, also<br />

makes furniture coverings for Burj Khalifa. Altun Tekstil, which makes the<br />

non-flammability and water repellency features that hotel groups pay<br />

the most attention to in the best way in its products, makes production<br />

in European standards in this regard. Altun Tekstil, which makes all of its<br />

products in its own integrated facility, exports 80% of its products.


41<br />

Altun Tekstil, one of the leading<br />

companies in upholstery and outdoor<br />

textiles, made its presence felt with<br />

its products at the Hometex <strong>2024</strong> fair<br />

held at the Istanbul Expo Centre, 21-<br />

25 May.<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong>


44<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Akarca<br />

made its<br />

debut at<br />

Hometex<br />

with its<br />

sustainable<br />

and natural<br />

products<br />

Akarca Tekstil, which<br />

manufactures curtains in its<br />

11,000-square meter factory in<br />

Bursa, welcomed its visitors at<br />

the Hometex <strong>2024</strong> fair held at<br />

the Istanbul Expo Centre on 21-<br />

25 May.


45<br />

I<br />

Including natural products in <strong>2024</strong> creations as in previous years, Akarca<br />

Tekstil presented its natural, cotton, linen and sustainable products to its<br />

visitors at Hometex <strong>2024</strong>. Akarca Tekstil, which aims to appeal to almost<br />

every market in the world and takes this into consideration in terms of color<br />

and diversity, generally includes polyester, cotton linen blended products in<br />

its curtains. Akarca Textile, which keeps up with the fashion in recent years,<br />

where vibrant colors are preferred more in the world, continues to include<br />

grey, anthracite, mink and beige tones.<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong>


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Transform Your<br />

Outdoor Spaces<br />

with<br />

Outdoor<br />

<strong>Fabric</strong>s<br />

Whether you’re looking to enhance your patio, garden, or<br />

boat, selecting the right outdoor fabric can make all the<br />

difference. Our premium outdoor fabrics offer the perfect<br />

combination of durability, style, and easy maintenance,<br />

ensuring that your outdoor spaces remain beautiful and<br />

comfortable all year round.


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<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

The Benefits of High-Quality Outdoor <strong>Fabric</strong>s<br />

Exceptional Durability<br />

Our outdoor fabrics are crafted from high-grade materials such as acrylic, polyester,<br />

olefin, and vinyl. These materials are designed to resist fading, tearing,<br />

and wear, providing long-lasting beauty and functionality. Whether you’re lounging<br />

on patio furniture or protecting your boat, our fabrics are built to withstand<br />

the rigors of outdoor use.<br />

UV Resistance<br />

Exposure to the sun and harsh weather conditions can quickly degrade lower-quality<br />

fabrics. Our outdoor fabrics are specifically designed to resist the damaging<br />

effects of UV rays, ensuring that colors remain vibrant and fabric integrity<br />

is maintained. Additionally, our fabrics are water-resistant and mildew-proof,<br />

making them ideal for any climate.


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Vibrant Color Retention<br />

Our solution-dyed fabrics offer rich, lasting<br />

colors that won’t fade over time. Available in<br />

a variety of patterns and designs, our fabrics<br />

can complement any style, from modern chic<br />

to classic elegance. Whether you’re updating<br />

your outdoor cushions or adding an awning,<br />

you’ll find the perfect match in our extensive<br />

collection.<br />

Easy Maintenance<br />

Outdoor fabrics should be as easy to care<br />

for as they are beautiful. Our fabrics can be<br />

easily cleaned and many are machine-washable<br />

for added convenience. Spend more time<br />

enjoying your outdoor spaces and less time<br />

worrying about maintenance.


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The Art of<br />

Upholstery


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<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Introducing pattern and<br />

colour to your interiors<br />

can sometimes feel a bit<br />

daunting – especially<br />

when it comes to more<br />

permanent choices like<br />

paint or wallpaper. One<br />

of our favourite ways to<br />

ease into bolder design<br />

decisions is through<br />

the use of upholstery.<br />

Whether it’s to breathe<br />

new life into a living<br />

room by re-upholstering<br />

a tired slipper chair or<br />

sofa or to switch things<br />

up by introducing a<br />

new pattern or colourscheme<br />

in the bedroom,<br />

it doesn’t take much<br />

fabric to really make a<br />

difference to your space.


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<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

you’re interested in upholstery, scroll down to<br />

find some inspiration and tips from some of The<br />

<strong>Fabric</strong> IIf<br />

Collective designers . . .<br />

Deep and Detailed<br />

When it comes to designs that will stand the<br />

test of time, think about opting for dark and<br />

detailed designs that will be generous when it<br />

comes to disguising marks of wear and tear.<br />

“I love multi-coloured, densely-patterned fabrics<br />

in a house with young children. I have both Bettina<br />

in Canyon and Brink of Summer in Reservoir<br />

in my own home and even with my 3 and 7<br />

year-olds doing somersaults on them daily, they<br />

show very little wear and tear.” – Alexis Hartman,<br />

Founder and Designer of Lake <strong>August</strong>


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<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Warm or Cool?<br />

When you’re deciding on a colour for your upholstery,<br />

think about the kind of atmosphere that you want to<br />

create in a room. If you’re looking to add warmth and<br />

vibrancy to a space, think about using warm yellows,<br />

oranges and terracottas or if you are looking to create<br />

a calm and serene setting, opt for cooler tones like<br />

greys and blues.<br />

Direction Matters<br />

“Consider print direction; this is crucial when applying<br />

a fabric to a three dimensional form. Take a lampshade<br />

for example – for drum shades, linear prints work<br />

beautifully, however, tapered shades, like this one in<br />

our Kanoko Pacific Blue Linen benefit from all over<br />

prints which are less directional.” - Walter G<br />

Form First<br />

“When selecting printed fabrics to cover furniture,<br />

consider how the fabric will appear when seamed<br />

together. For simple forms, bold prints are fantastic as


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<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

the print will do the talking - take these bar stools which hero our Tangier Denim<br />

print. More complicated upholstery pieces will benefit from linear designs - our<br />

Luxor Saffron fabric enhances the fabulous curves of this slipper chair.” – WalterG<br />

Play with Shape<br />

“Upholstery is another opportunity to amplify colour, pattern and texture in<br />

interior decoration. Loose covers add a relaxed dimension and with a patterned<br />

fabric simultaneously bring more fun to a scheme.” - Penny Morrison. These<br />

upholstered slipper chairs combine a loose skirt with floral patterns for an accessory<br />

that is both relaxed and romantic.<br />

Sweet Dreams<br />

An upholstered headboard is a brilliant and relatively simple way of refreshing<br />

your bedroom. If you want to add a soft touch to the space, how about a repeated<br />

floral design? Or for something more contemporary, a bold abstract print can<br />

work wonders.<br />

Mixing Patterns<br />

When it comes to tips for mixing patterns in a space, we spoke to Tigger Hall,<br />

designer of Nine Muses Textiles for her expert insights.<br />

“Mixing scale and pattern is one of the key elements of Nine Muse Textiles,<br />

the collection is designed and coloured to work cohesively throughout,” she<br />

explained. “The hero of the scheme is generally the larger pattern and once<br />

selected, the other fabrics are selected to bring a specific feel – whether it’s<br />

warmth, vibrancy or excitement. We feel it is important for rooms to always<br />

have an element of surprise and wit and mixing patterns is a brilliant way of<br />

achieving this.”<br />

In Need of A Performance fabric?<br />

When it comes to choosing fabrics for outdoor spaces or high-traffic areas in<br />

your home, there are many important factors to consider beyond just the visual<br />

aesthetic. High-performance fabrics have been carefully designed to last longer<br />

in harsh environmental conditions such as strong sunlight and hold their integrity<br />

even with frequent usage, and can often be the ideal choice for upholstering<br />

those pieces that call for extra durability.


59<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong>


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<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Adoksan attended Hometex<br />

with its services from raw<br />

material to sales<br />

Operating in Bursa since 1997<br />

and solving all production<br />

processes in-house, Adoksan<br />

appeared at the Hometex <strong>2024</strong><br />

fair held at Istanbul Expo Centre,<br />

21-25 May <strong>2024</strong>.<br />

which produces all components of the fabric from dyeing to yarn, from garment<br />

to raw material, hosted its visitors at Hometex <strong>2024</strong> with its fireproof, water repellent and<br />

AAdoksan,<br />

natural products.<br />

Adoksan, which has the potential to export to almost every country in the world and has a<br />

dense agency network in domestic trade, demonstrates its sensitivity to nature by reducing<br />

both waste water rate and water waste by saving 90% water in production.<br />

Adoksan, which regularly participates in 5 fairs at home and abroad every year, develops<br />

creations based on the observations it makes at fairs and travelling abroad. This year, Adoksan<br />

focuses on orange and green tones in its creations based on these observations.


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<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Chair Upholstery<br />

Trends <strong>2024</strong> | What’s<br />

Hot in Chair <strong>Fabric</strong>s<br />

and Designs?<br />

Chairs in homes are<br />

the most contemporary,<br />

comfortable, and<br />

useful additions. Chairs<br />

are upholstered with<br />

different types of fabric of<br />

fascinating styles, featuring<br />

exclusive patterns, colors,<br />

and textures. For the<br />

upholstery of chairs, you<br />

have flexible material<br />

choices including cotton,<br />

linen, wool, polypropylene,<br />

acrylic, rayon, nylon,<br />

hemp, silk, polyester,<br />

acetate, and leather.


63<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

E<br />

Each one of these upholstery materials comes with a never-ending<br />

range of styles. With the latest curves of fashion<br />

and interior design trends, there are loads of innovative chair<br />

upholstery trends circulating in the market. To get you familiar<br />

with these upholstery fabrics and design trends, we’ve listed<br />

some useful ideas in this guide.<br />

Chair Upholstery <strong>Fabric</strong>s & Designs | Latest<br />

Dubai Trends<br />

Chairs of your living spaces can be ideally personalized with a<br />

well-chosen upholstery fabric. Here are the inspirational tips<br />

for selecting complimentary fabrics and designs for your chair<br />

covers according to your functional and decorative requirements.<br />

Masterful mixing of designs<br />

When it comes to creating contemporary interiors following<br />

the emerging trends, the most popular strategy is the mixing<br />

and matching of colors. With an attractive mix of interior<br />

theme designs and contrasting colors, you can find the perfect<br />

upholstery match for your chairs.<br />

For selecting the best layout, consider the overall room<br />

scheme and style of existing essentials in your home. You can<br />

pick the neutral canvas for upholstery fabric and design to not<br />

overpower the look. To create the accent chairs look, you can<br />

go with bold colors and minimal patterns.


64<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

<strong>Fashion</strong> inspired fabrics<br />

For the casual upholstery of chairs, the most popular yet unique choice to<br />

select for fabric is cotton or linen. These fabrics with minimal to detailed patterns<br />

and prints are ideal choices to add an element of interest to a place.<br />

For fashion-inspired fabrics, you have the flexible choice of selecting bold<br />

graphics, textured weave, and subtle prints. These upholstery fabrics with<br />

unique details of tufting, buttons, and clear lines tend to enhance the chair’s<br />

aesthetics even more.<br />

Go For Artistic <strong>Fabric</strong> Prints<br />

To dress up your chairs in the most fascinating way, you can go for creative<br />

and bold prints. Whether it’s a dining room or living room chair, never be<br />

afraid to try mid-century, modern, graphics, floral, and travel-inspired prints.<br />

You can go big by selecting perfect chair upholstery fabrics with unique patterns<br />

including abstract, chevrons, spheres, and bold stripes. You can take any<br />

fabric design as inspiration and customize it to suit your chair’s supporting<br />

materials, the rest of the decor, and personalized preferences.<br />

Pick Neutral Or Bold Colors<br />

The upholstery of chairs can transform the entire visual<br />

appeal of your space. For upholstery fabrics, you can pick<br />

from a huge array of light and dark tones. Select from<br />

an extensive color palette of neutral whites, beige, blue,<br />

pink, cream, and grey to dark aqua blue, red, green, and<br />

orange.<br />

When selecting fabrics, you can go unusual for color<br />

combinations to add an element of interest to your spaces.<br />

Color choice for fabrics makes a direct impact on the<br />

room’s interior appearance.<br />

Select <strong>Fabric</strong>s Of Minimal Design<br />

To create an accent chair in your home, you can go for<br />

fabrics featuring minimal prints and layouts. In the market,<br />

you will find an exclusive fabric variety with unique<br />

design details. With dotted and geometric patterns, floral<br />

and vintage designs, and artistic prints, you can get fabrics<br />

for upholstery.<br />

For a minimal yet elegant decor appearance, you can go<br />

for the small-scale printed furnishing. The fabric designs<br />

with unique embroidery and motifs make any chair look<br />

extravagant and beautiful. You can transform your chair<br />

style without overpowering the entire look.<br />

Add A Chic Vibe With Traditional Layouts<br />

To embrace uniqueness and satisfy your vintage soul, you<br />

can go for traditional fabrics for the upholstery of chairs.<br />

For classic decor, you have the flexibility to pick from intricate<br />

patterns or minimal yet detailed layouts.<br />

The addition of upholstered chairs with vintage patterns<br />

and embossed textures is an excellent choice for any<br />

space. With unique motifs and design intricacies, these<br />

chairs will stand out as the accent piece in your home.<br />

Embrace Elegance With Velvet<br />

The most sumptuous statement for chair upholstery can<br />

be made using exceptionally beautiful velvet materials.<br />

Velvet is the most desirable fabric with a soft yet stable<br />

texture that is always preferable to upholster chairs.


65<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

With their sophisticated appearance, they will uplift the<br />

overall style of your furniture timelessly. Velvet is perfectly<br />

suitable for every piece of furniture, above all, chairs. You<br />

can select from crushed, embossed, and chiffon velvet for<br />

your chairs for a distinct appearance.<br />

Go Classic By Selecting Leather<br />

Leather upholstered chairs are always the smartest choice<br />

to go classy with interior styling. You can select real, faux,<br />

or pigmented leather with different types of light-to-dark<br />

color schemes to suit your preferred taste and aesthetics.<br />

With the leather upholstery of your wooden or metal<br />

chairs, you not only can enhance comfort and functionality<br />

but also restore the treasured look and original profiles.<br />

For chairs with tufting and backings, leather is the perfect<br />

choice to settle for. With buttons and the addition of other<br />

design details, you can make your chairs more presentable.


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<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Evipek<br />

offers its<br />

customers<br />

5000<br />

product<br />

variety<br />

Evipek, which has been<br />

operating in Istanbul since<br />

1997 and sends products to 81<br />

provinces of Türkiye and many<br />

countries of the world with its<br />

motto of continuous innovation,<br />

showed off its new collections at<br />

the Hometex <strong>2024</strong> fair.


69<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

hHaving a wide portfolio in terms of both color variety and features, Evipek<br />

showcased its 5000 variants and 250 title charts. Featuring velvet, linen, and<br />

chenille fabrics, Evipek mainly uses polyester in its content. In addition, it<br />

carries out the R&D and innovation processes that support the fabrics with<br />

acrylic, cotton, and cotton fabrics.<br />

Having a wide commercial network both domestically and abroad, Evipek can<br />

send products to all over Türkiye and can sell directly to many countries of<br />

the world. Working with one-on-one contact and high stock capacity, Evipek<br />

values long-term customer satisfaction rather than short-term sales.


24-26 February 2025<br />

Almaty / Kazakhstan<br />

homedecofair.com<br />

homedecokazakhstan


BABY & CHILDREN'S CLOTHING AND<br />

EQUIPMENT FAIR<br />

INTERNATIONAL SECTORAL TRADE EXHIBITION OF<br />

THE FURNITURE MANUFACTURING & PRODUCTION,<br />

MACHINERIES, RAW MATERIAL, COMPONENTS AND<br />

SUB-INDUSTRIAL PRODUCTS<br />

INTERNATIONAL SECTORAL TRADE EXHIBITION OF<br />

BABY AND TODDLER OUTFITTING FASHION<br />

INTERNATIONAL TRADE FAIR OF HOME TEXTILES,<br />

CLOTHING CARE, TEXTILE PROCESSES, AND MATERIALS<br />

INTERNATIONAL TRADE FAIR OF INTERIOR FABRICS,<br />

HOME TEXTILE AND DECORATING MATERIALS<br />

INTERNATIONAL FURNITURE, FURNITURE SUB-<br />

INDUSTRY AND UPHOLSTERY FABRIC FAIR<br />

info@turkel.com.tr


72<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

imm cologne<br />

2025:<br />

international<br />

trends and<br />

German<br />

excellence<br />

High level of participation from German<br />

companies in Sleep segment • Home<br />

and Pure: focus on high-end brands<br />

and premium design • Participation<br />

models for all requirements and any<br />

budget • Partner country debut:<br />

Denmark, the stronghold of design


i<br />

imm cologne 2025 is set to redefine interior design trends, showcasing an<br />

innovative concept, updated exhibitor packages, and a renewed emphasis<br />

on industry fundamentals. With an inspiring vision for the future of interior<br />

design, the event promises a vibrant showcase of international trends and<br />

German excellence. One of the most promising developments is in the Sleep<br />

segment, where a strong presence from eleven prominent German companies<br />

marks a significant return to the fair. After the previous event saw limited<br />

German industry representation, this resurgence underscores Cologne’s<br />

pivotal role in the global interior design landscape.<br />

“The requirements for what trade fairs should achieve have changed, as<br />

have the conditions in the industry,” says Matthias Pollmann, Vice President<br />

Trade Fair Management Koelnmesse. “We have adapted our concept in close<br />

dialogue with our partners and exhibitors and are pleased that our measures<br />

are pointing in the right direction. We are seeing initial successes in helping<br />

the imm cologne regain the importance it deserves and are seeing the first<br />

positive signals.” As one of the most important interior trade fairs, the imm<br />

cologne covers all the services that the furnishing industry uses to turn a<br />

house or flat into a home. Divided into the segments Sleep, Pure and Home,<br />

companies from the entire sector have the opportunity to present themselves<br />

to an international audience in a targeted manner and generate new<br />

customers.<br />

73<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong>


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<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

A high presence for Sleeping Comfort<br />

Made in Germany<br />

The number of German companies participating in<br />

the Sleep segment has risen extraordinarily: eleven<br />

exhibitors have already booked their places, after<br />

only a few German companies were represented<br />

at the imm cologne at the last edition. Things look<br />

different in 2025: Auping Germany, ergomed, Erich<br />

Werkmeister, EuroComfort Group, Femira, Frankenstolz,<br />

Hemafa, Hüsler Nest, Metzeler Schaum,<br />

Rummel Matratzen and Schwarzwald Schlafsysteme<br />

were convinced by the “Excellence in Sleep”<br />

concept area, which was developed together with<br />

the German Mattress Industry Association (Fachverband<br />

Matratzen-Industrie e.V.). “The significant in-


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<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

crease in the number of participants in the Sleep segment is a complete<br />

success for our industry. It confirms that the imm cologne has its finger<br />

on the pulse of the times with its new concept. The close cooperation<br />

between the Mattress Association and Koelnmesse has made a significant<br />

contribution to bringing the ‘Excellence in Sleep’ area back to the<br />

forefront. This area offers our members a unique opportunity to present<br />

themselves to an international audience and to emphasize the high<br />

quality level of the German trade association of the mattress industry,”<br />

emphasizes Martin Auerbach, Managing Director of the German Mattress<br />

Industry Association.<br />

Home and Pure: Focus on High-End Brands and<br />

Premium Design<br />

In the Home segment, the event has already garnered commitment from<br />

leading names such as Polipol, 2-Connect, Actona, Finori, Furninova,<br />

Hjort Knudsen, HTL, Innovation Living, Kuka, Nouvion, Skovby, Tradepoint,<br />

Unique Furniture, and Wimmer Wohnkollektionen GmbH. “We’re<br />

delighted with the overwhelming interest in our new participation<br />

packages,” remarks Bernd Sanden, Director of imm cologne. “The enthusiastic<br />

response indicates that we’ve struck the right chord, providing<br />

companies of all sizes with flexible solutions to engage successfully in the<br />

trade fair and achieve their business goals.”


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<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

The Pure segment continues to be a hallmark of<br />

high-end design, offering a stage for premium<br />

brands to shine. Koelnmesse maintains its commitment<br />

to innovation through the introduction<br />

of Circles—unique exhibition areas that allow<br />

companies to showcase their products in an engaging<br />

and cost-effective manner. Featuring catering<br />

services and engaging speakers, these spaces<br />

promise high foot traffic and interaction. Leading<br />

brands such as raumplus, Willisau Group Switzerland,<br />

Signet, Scholtissek and Freifrau/Janua have<br />

already secured their spots for 2025.


77<br />

Flexible participation for any budget and requirement<br />

Koelnmesse’s approach to participation has evolved to accommodate<br />

a diverse range of exhibitors. With all-in-one packages starting<br />

at less than €10,000, the fair offers newcomers an accessible<br />

entry point. These packages encompass everything a company<br />

needs for a successful trade fair experience, making it feasible for<br />

even smaller enterprises to showcase their innovations affordably.<br />

Established brands and premium manufacturers continue to enjoy<br />

tailored solutions, with options to book specific exhibition areas<br />

and additional services.<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

The home of Mid-Century Design as a partner country<br />

The partner country Denmark will also have its own Circle at the imm cologne<br />

- and thus the attention that this major novelty of the fair deserves: for the<br />

first time, the imm cologne has a partner country in Denmark. And one that fits<br />

perfectly with this furnishing fair. Denmark is the home country of high-quality<br />

craftsmanship and has repeatedly set trends in the design industry, from<br />

mid-century style to hygge. Thanks to the country cooperation visitors can<br />

expect not only contemporary design from their Scandinavian neighbors but<br />

also an interesting program in terms of content. “The first country cooperation<br />

that we have developed together with Danish Industry (DI) from Copenhagen is<br />

definitely another highlight of the new imm cologne,” says Matthias Pollmann.<br />

“And it’s a win-win situation: the imm cologne gets a new flagship and attractive<br />

impulses from the birthplace of Scandinavian design. And the Danish companies<br />

can present themselves efficiently to an international audience.”


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<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Miras with respects to<br />

the ancient lands of<br />

Anatolia, which have<br />

hosted many important<br />

civilizations for<br />

centuries<br />

new collection Miras takes its inspiration from the rich cultural heritage<br />

left by the civilizations that lived on these lands. Persan, which named<br />

the collection Miras to represent its loyalty to the values that make us who we<br />

are, PPersan’s<br />

has prepared a very special collection by interpreting a selection of unique<br />

traces from the past to the present with its own textile language. We greet our<br />

ancient lands with gratitude with the elegant fabrics of Miras, prepared with<br />

great labor and delicacy...<br />

Hünkâr<br />

Designed by stylizing the carnation and Chintamani pattern used in Ottoman<br />

palace fabrics, Hünkâr attracts attention with its current tapestry-like texture<br />

and matt appearance.<br />

Uşak<br />

Inspired by a 16th century Uşak carpet pattern, Uşak has a simple elegance<br />

with its modern texture and colour scale reduced to tone-on-tone colors.<br />

Ulubey<br />

Inspired by a 19th century Uşak carpet pattern, Ulubey is designed with a<br />

modern touch by combining the traditional blue and red tones used in period<br />

carpets with cold-toned linen colors. With 85% linen content, Ulubey promises<br />

a matt-looking natural elegance.<br />

Zeugma / Zeugma Combination<br />

Inspired by the magnificent Roman mosaics exhibited in Zeugma Museum,


Zeugma and Zeugma Combination is very stylish with its block geometric patterns.<br />

Zeugma and Zeugma Combination, which uses high array satin weaving technique<br />

to give a mosaic effect, also leaves an eye-catching effect with its textures.<br />

Servi<br />

Inspired by a 19th century Ottoman period sash with a cypress pattern embroidered<br />

with Turkish embroidery technique, Servi impresses with its sophisticated<br />

structure. Using saturated colors to strengthen the pattern emphasis, Servi has a<br />

striking beauty with glitter yarns added to its natural content.<br />

Armudiye<br />

Armudiye, designed with inspiration from the Armudiye motif used in gold pendant<br />

jewelry of the Ottoman period, has an elegant elegance.<br />

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Perestü<br />

Designed with a selection of hand embroidery motifs frequently used in the<br />

textiles of the Aegean Region such as oilcloths, circles, loincloths, handkerchiefs,<br />

bundles, sini and hearth covers from the Ottoman period, Perestü draws attention<br />

with its satin texture and shimmering threads. Independent from the traditional<br />

multiculturality of the original embroidery, Perestü was worked in a single color<br />

contrast.<br />

Hyacinth<br />

Inspired by a 17th century Ottoman silk shalwar, Hyacinth stands out with its<br />

eye-catching pattern. The crescent and star motifs accompanying the botanical<br />

flower pattern leave an eye-catching effect with the effect of the dense glitter<br />

yarns used.<br />

Fayiha<br />

The carnation pattern, adapted and stylized from Turkish embroidery, complements<br />

the elegance of the high-density woven satin. Fayiha offers very vivid color<br />

options as well as natural colours.<br />

Osmaneli<br />

Designed by stylizing from the miniature ‘Triple Castle of Sigetvar’ in Ahmed Feridun<br />

Pasha’s miniature work Nüzhet (el-esrar) el ahbar der sefer-i Sigetvar, written<br />

on behalf of Sokullu Mehmed Pasha, Osmaneli is one of the prominent jacquard<br />

fabrics of the collection. Osmaneli, which arouses admiration with its spectacular<br />

details like a painting, was worked both in its original colors and in soft skin color.<br />

Hünername<br />

Hünername, which is a collage of many miniatures of the period, especially the<br />

miniature taken from Seyid Lokman’s Hünername, has been designed by modernizing<br />

it with contemporary colors. Hünername is a visual feast with its detailed<br />

weaving and magnificent pattern.<br />

Aşiyan<br />

Aşiyan, which is designed with a miniature selected from Nakkaş Osman’s Surname-İ<br />

Hümayun and collaged with selected valuable miniatures, is very impressive<br />

with its design featuring miniature examples of palace architecture and<br />

architectural elements.<br />

Matrakçı<br />

Designed by collaging the miniatures of the cityscapes in Matrakçı Nasuh’s Beyan-ı<br />

Menazil-i Sefer-i Irakeyn, Matrakçı was worked in turquoise, red and straw colors<br />

with a single tone theme.


80<br />

<strong>Furnishing</strong> <strong>Fabric</strong> <strong>Fashion</strong><br />

Bundle / Bundle Combination<br />

Adapted from a 16th century Ottoman period embroidered bundle pattern, Bohça<br />

draws attention with its natural content and multi-colored pattern. Bohça, which<br />

elegantly imitates the silk bundle it is inspired by, is completed with the Bohça<br />

Combination with small flower bouquet motifs taken from Ottoman archive patterns.<br />

Sevai / Sevai Combination<br />

Named after 18th century traditional savai patterns, Sevai was designed by<br />

adapting the archive patterns of the period. Sevai with geometric arrangement is<br />

accompanied by Sevai Kombin with scattered floral pattern.<br />

Tabisgan<br />

Designed with a rabbit figure in motion, one of the animal motifs used in the wall<br />

tiles of Kubad Abad Palace built during the Seljuk period, Tabışgan is one of the<br />

prominent fabrics of the Heritage Collection. The white-spotted, brown rabbit figure<br />

has an eye-catching beauty on amber yellow, musty green, caramelized onion<br />

and foggy blue background colors.<br />

Sumru<br />

Sumru, designed by adapting the tile patterns in Kubad Abad Palace built during<br />

the Seljuk period, commemorates Kubad Abad with its symmetrical birds looking<br />

at each other on both sides of the tree of life.<br />

Efe / Zeybek / Zeybek Panel<br />

Efe, Zeybek and Zeybek Pano, where the motifs taken from the Aegean region<br />

zeybek bolero are modernized and brought together, emulates the cord wrapping<br />

technique used in the original boleros with its weaves.<br />

Standing out with its 3-meter height, the panel patterned Zeybek Panel visually<br />

describes the ancient cord wrapping technique very well. Zeybek Pano, which is<br />

one of the most special fabrics of the Heritage Collection, where this technique,<br />

which dates back to the 1800s, is adapted to the present day with modern weaving<br />

techniques and brought closer to its original appearance. Zeybek Pano, which<br />

captures the original primrose appearance with the linen yarn used on the fabric<br />

ground, is worth seeing with its splendor.<br />

Ödemiş<br />

Ödemiş, where a selection of hand embroidery motifs frequently used in the<br />

textiles of the Aegean Region such as oilcloths, circles, pesky cloths, handkerchiefs,<br />

bundles, tray and hearth covers from the Ottoman period were brought together<br />

with a patchwork look, was modernized by working in a single color.<br />

Pars<br />

Designed by combining the pars and crocodile figures in Ottoman miniatures,<br />

Pars is one of the most striking fabrics of the collection. Woven with long pile, soft<br />

yarns in natural colors, Pars has a dominant effect with its striking animal motifs.<br />

Atabey<br />

With its modernized rug pattern, Atabey is a contemporary interpretation of Anatolian<br />

hand-woven rugs.<br />

Hevsel<br />

Selected from the most beautiful examples of Ottoman kat-ı art and woven with a<br />

detailed weaving and in the original colors of this art, Hevsel is like a garden placed<br />

in a vase with its magnificent pattern.<br />

Saruhan<br />

Saruhan, which takes its name from a Turkish bey, is one of the prominent fabrics<br />

of the collection, inspired by the motifs in the Ottoman period Kumkapı carpets,<br />

attracting attention with its vibrant colors and touch.<br />

You are invited to our stores to examine the Heritage Collection closely and take a<br />

small journey in Anatolia with its magnificent patterns...


marteksTR<br />

www.marteks.com.tr<br />

www.diffe<br />

re<br />

nce.com.tr

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