Home Textile Exports December 2024

DECEMBER 2024 | www.hometextile.com.tr

Group Chairman
Hüseyin Ferruh IŞIK
from the editor
Home textiles,
a passion for us!
As we reach the close of 2024, we look back on an incredibly
dynamic and rewarding year for Home Textile Exports. With a full
calendar of activities, our team has been privileged to attend over
20 international fairs across key markets around the world. Each
event has been a unique opportunity to connect with industry
leaders, showcase innovations, and gather valuable insights into
emerging trends that will shape the future of home textiles.
Our journey this year was marked by inspiring interactions
and a strengthened presence on the global stage, reflecting
our commitment to bringing the very best of the Turkish home
textile industry to the world. From networking with international
manufacturers to experiencing the latest trends firsthand,
these events have enriched our coverage and deepened our
understanding of the industry’s evolving landscape.
As we prepare to embrace an even more ambitious 2025, we
are excited to begin with Heimtextil in Frankfurt—one of the
industry’s most influential fairs where we have stands for more
than a century. Our team is ready to bring readers comprehensive
coverage of new trends, cutting-edge designs, and insights that set
the direction for the year ahead. We look forward to seeing you
there and sharing all the exciting developments that lie ahead.
Here’s to an innovative, productive, and inspiring new year!
Warm regards,
Mehmet SOZTUTAN
mehmet.soztutan@img.com.tr
Publisher
ISTMAG
Magazin Gazetecilik Yayıncılık
İç ve Dış Tic. Ltd. Şti.
Managing Editor (Responsible)
Mehmet SOZTUTAN
mehmet.soztutan@img.com.tr
Advisory Editor
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
Editorial Consultants
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Correspondents
Elke ARORA
Domestic Advertising Manager
Adem SACIN
adem.sacin@img.com.tr
+90 505 577 36 42
Omer Faruk GORUN
omer.gorun@img.com.tr
International Sales Coordinator
Ayca SARIOGLU
ayca.sarioglu@img.com.tr
+90 212 454 22 33
Technical Manager
Tayfun AYDIN
tayfun.aydin@img.com.tr
Advisory Graphics & Design
Hakan SOZTUTAN
hakan.soztutan@img.com.tr
Chief Accountant
Yusuf DEMIRKAZIK
yusuf.demirkazik@img.com.tr
Subscription
Ismail OZCELIK
ismail.ozcelik@img.com.tr
HEAD OFFICE
İSTMAG MAGAZİN GAZETECİLİK
YAYINCILIK İÇ VE DIŞ TİC. LTD. ŞTİ.
İHLAS MEDIA CENTER
Merkez Mahallesi 29 Ekim Caddesi No: 11
Medya Blok Kat: 1 P.K. 34197
Yenibosna - Bahçelievler / İSTANBUL / TÜRKİYE
Tel: +90 212 454 22 22 Fax: +90 212 454 22 93
LIAISON OFFICE BURSA
Buttim Plaza A Blok Kat: 4 No: 1038
Bursa / TÜRKİYE
Tel: +90 224 211 44 50-51 Fax: +90 224 211 44 81
LIAISON OFFICE KONYA
H. Ulusahin İş Mrkz. C Blok Kat: 6
No: 603-604-605 Konya / TÜRKİYE
Tel: +90 332 238 10 71 Fax: +90 332 238 01 74
PRINTED BY | İH LAS GAZETECİLİK A.Ş.
İHLAS MEDIA CENTER Merkez Mahallesi
29 Ekim Caddesi No: 11 A/41
Yenibosna - Bahçelievler / İSTANBUL / TÜRKİYE
Tel: +90 212 454 30 00

part of
14. – 17. 1. 2025
FRANKFURT, ALMANYA
YOUR PLACE
TO BE, SEE
& FEEL
info@turkey.
messefrankfurt.com
Explore the textilestrends
synergies!
Tel.: +90-
216-384 50 50
www.heimtextil.messefrankfurt.com

8
TECHNOLOGY
Nautilus Defense makes
world-leading advancement
in electronic textile technology
Rhode Island defense technology company is first to demonstrate
direct die attach of chiplets to 2D textile networks at a 180µm pitch.
Nautilus Defense, a global leader in advanced textileintegrated
systems, has demonstrated a critical
advancement in the field of electronic textiles. Nautilus
announced that it has successfully demonstrated the
world’s first direct die attach of chiplets to embroidered
conductive yarns at a 180µm pitch, a space between
yarns that is as thin as a single hair. This technological
milestone is an important step toward the scalable
manufacture of leading-edge sensor systems that look
and feel like the fabrics people wear every day.
“Textiles are simultaneously one of the most
ubiquitous, impactful, and unassuming technologies
developed in human history. With support from
IARPA and collaborations with private industry and
higher education, Nautilus is advancing the state of
the art in textile-integrated sensor systems,” said Jim
Owens, CEO of Nautilus Defense. “We are proud
to be a pioneer in the rapidly evolving advanced
textile industry. The technological advancements we
are making at Nautilus will strengthen our national
security, create new economic opportunities in our
region, and accelerate strategic research initiatives
across a range of industries.”
Nautilus, through its participation in IARPA’s Smart
Electrically Powered and Networked Textile Systems
(SMART ePANTS) initiative, is developing novel textileelectronics
integration technologies that will enable the
development and domestic manufacture of innovative
products for national defense, medical, aerospace,
and other applications. Nautilus has partnered in the
SMART ePANTS program with industry and academic
leaders including: • GE Aerospace • TRX Systems
• Centeye • Anthro Energy • Arachne Labs • The
University of Virginia • The University of Michigan
“Nautilus Defense’s newest technology– developed
right here in Rhode Island– is a testament to the
state’s longstanding leadership in manufacturing and
textiles,” said U.S. Senator Sheldon Whitehouse,
who convened the Rhode Island Textile Innovation
Network to guide growth of the state’s textile industry
in the twenty-first century. “I applaud the entire
Nautilus team for their pioneering work to strengthen
our nation’s defense capabilities.”
Nautilus was founded in 2013 and has grown to
become a global leader in the development and
production of advanced textile-integrated systems.
The company is headquartered in Pawtucket, Rhode
Island which is widely accepted as the birthplace
of the Industrial Revolution and was one of the
pioneering cities of America’s textile industry.
HTE HOME TEXTILE EXPORTS DECEMBER 2024

12
PROFILE
Buca Yun exports quality
home textile products globally
Specializing in production of blankets, wool
and cotton and yarn products, has been serving
the home textile industry over 62 years, has
a prominent place in its field. We asked the
details of their success story to Mr. İbrahim
Bayraktaroğlu from the company. The full text
of the exclusive interview follows:
Can you introduce your campony?
How long have you been serving in the home
textile industry?
Buca Yun Mensucat San. Tic. AŞ. was established in
1962 by co-founders Ibrahim Bayraktaroglu and Serif
Tikvesli in Izmir. Since that day, we specialize on our
exclusive blankets as well as wool, cotton and yarn
products. In over 60 years, we have strived to reinforce
our every practice with our guiding principle that “the
secret to quality lies in expertise”. On this path that we
set out as a straygharn yarn facility, we fast became
one of Turkey’s leading blanket manufacturers and
continue to be a household name in home textiles with
our rich product portfolio ranging from throws and
sofa covers to bed sets. This growth has been achieved
together with our many valued business partners and
a dedication to 100% Customer Satisfaction above all.
Every single item is produced with love, passion and
a never-ending excitement for the art of weaving and
jacquard by combining wool, cotton and synthetics
in just the right amount required for our outstanding
designs and in a wide range of beautiful colors. We
pay immaculate attention to detail and keeping quality
consistent from manufacturing to packaging of each
product, merging classic and modern styles, while
keeping customer requests and satisfaction front
and central to our processes. We have persistently
maintained the Buca Yun promise of quality for three
generations. In our passionate journey from the past
towards the future, we give prominence to sustainable
practices using recycled/regenerated yarns and care
deeply about the future of our planet. We aim for
excellence in every aspect of our business and love
accompanying you in refreshing your living spaces
every season of the year, through a product selection
of different materials, sizes and shapes that go beyond
bedroom textiles. Buca Yun export their product
portfolio globally and can be found in the rooms of
luxurious hotels, in state-of-the-art hospitals and big
retail chains across the world. Every new season
means a new and exciting opportunity for us to design
timeless pieces that you can enjoy and find comfort in,
wherever you may be. Should the exact product that
you want is not among our vast selection, we can do
a bespoke production in the sizes and colors of your
choice. The foundation of our success is grounded in
exceptional quality and our commitment to ensuring
customer satisfaction all the way down to the end
consumer. We are happy and proud that you can find
our signature not only on our own-brand products but
HTE HOME TEXTILE EXPORTS DECEMBER 2024

14
PROFILE
weaving our products, we start processing the yarn
we receive and direct our production according to
different product groups. We have a facility that
tries to obtain the best product with our production
and we provide the best-imported machinery and
equipment in each of our production processes. With
the passion we feel for what we do, we see constantly
improving ourselves and making improvements as a
part of the production we carry out. We are trying
to progress on the path of becoming an integrated
facility that tries to achieve international product
quality. 61% of our employees are women. We are a
big family that aims to grow continuously.
also on collections we produce for our partnerships
with the global industry leaders in home textiles.
At Buca Yun, we don’t have customers but rather
valued business partners. All our partners know and
readily testify to our unique blend of trust, service and
care that goes into every partnership. Because to us,
these are not mere words on a manifesto, these are the
core of who we are as a business. This mindset ensures
that we always have long-lasting partnerships that span
over years of achieving business goals together. We
are happy to share the joy it brings us knowing that
we can join hands and achieve success through our
industry presence across generations, our dedication
to excellence in every avenue we touch, our wealth of
exceptional quality products and our valuable partners.
Combining wool and synthetics in the formula
according to our designs, we complete all weaving,
dyeing and finishing processes in our integrated
manufacturing facilities.
From production to packaging, we want our products
to be in harmony, combining classic and modern
designs. Our customers’ demands always remain
a priority to us. Without compromise from our
standards, we deliver the same Buca Yün quality for
three generations.
Which product groups do you focus on currently?
What are your most favorable products?
Home textiles are not only a need today, but also
have evolved into the concept of fashion home, which
brings about a production that changes and develops
according to the trends in line with the needs of
customers. As Buca Yün Scotch, we also care about
this and try to produce home textile needs for our
customers by the current trends. In our journey that
we started with only wool blankets, today we continue
our production activities with many products such
as cotton blankets, quilts, sofa covers, sofa shawls,
bedspreads, 4-season covers and multi-purpose
covers, wearable blankets, shawls, picnic blankets,
etc. We are a company that aims to constantly
improve ourselves in terms of our products and to
progress proactively by designing new products that
we believe our customers will need.
ON EXPORT ACTIVITIES
What is your growth success since
you began to exports?
Thanks to our over 60 years of production
experience, export activities that carry us to the
international level are an important building block on
our path. In this sense, we continue to advance our
overseas activities and markets by not being satisfied
with the countries we operate in and always trying
to open up to new markets and aiming to increase
our power in the markets we are present. The unique
service we offer to our customers and the satisfaction
Please inform us about your production
capacity and production plants.
Our production capacity is 800,000 products per
year. We continue our activities in a production
facility of approximately 3000 square meters in the
Kula district of Manisa province in Turkey. Before
HTE HOME TEXTILE EXPORTS DECEMBER 2024

16
PROFILE
are about to make an agreement at fairs, online
meetings, and one-on-one meetings. In addition, we
try to get information and support from institutions
and organizations such as exporters’ associations,
bulletins provided by the Ministry of Economy, and
customs consultants that operate for companies like
ours. Our internationally valid quality certificates
support us positively in terms of export.
PRODUCTS AND INNOVATIONS
How do you develop your products according
to the export markets?
Are there demand differences depending
on regions?
Each region’s product demand varies. Understanding
and learning these to ensure successful cooperation is
an important part of our job. We offer our customers
the right product content and trendy designs, and
based on their feedback, we carry out production
suitable for the market in which we operate.
provided by our production approach enables us to
grow in our export activities.
What are your main export markets and
the ones you have a strong place?
We have a wide international market network,
primarily in the European market, as well as
extending to America, Russia, Arab countries, and
South Korea. We can say that the European market is
our strongest market.
Can you tell us about your strategies when
opening international markets?
The most basic strategy we follow in opening up
to the international market is to achieve success by
collaborating with multinational companies and being
present in other countries where they operate. In
addition, we try to establish new collaborations in
international and local fairs we participate in and to
increase our market share in the markets we operate in.
We pay attention to every customer demand, no matter
how big or small. This gives us a return on customer
satisfaction and continuity with increasing demands.
What are the difficulties in your
export processes?
How do you overcome with these obstacles?
Each country’s export conditions are different.
We try to get information about these conditions
by meeting with our customers with whom we
What progresses do you manage
in sustainability and innovation?
We can say that the most important thing that
has enabled us to do our job for over 60 years is
innovation. In this sense, we avoid repeating ourselves
and start each new season with striking new products.
In this sense, we have a separate department that
provides new designs throughout the year. We can say
that our innovative solution suggestions and designs
are among the most important issues that we provide
customer satisfaction. The fact that many of our
products are exhibited in trend areas at international
fairs we participate in shows that we are an important
part of this in the sector. In this way, it makes a great
contribution in terms of awareness of our brand and
providing new collaborations.
In this sense, we care about the future, sustainability
is an indispensable part of our business. While doing
this, we continue our activities with regenerated/
recycled products by using recycled yarns, especially
in our cotton products.
Do you offer customized designs
or private production?
Where are these demands are most common?
For us, each project is realized with a special
production within itself. We create a special collection
for each brand we work with throughout the year.
We do not offer the same design to any customer
operating in the same market. We differentiate all
the collections we offer according to the customer. In
this way, we are very proud to have gained customer
satisfaction that has lasted for years. In addition to
these, we realize special productions by bringing
together different materials that offer different
HTE HOME TEXTILE EXPORTS DECEMBER 2024

18
PROFILE
areas of use for our products. Special productions
or personalized product demands are generally
requested from the European market.
COMPETITION AND MARKETING
How do you define your advantages
in the global market? What are your advantages
in price, quality and design?
Under the increasingly competitive conditions
every passing day, we are trying to provide a global
competitive advantage by trying to obtain unique
designs, collections, in other words, different
products. We are trying to change the cost-oriented
production approach by trying to develop new
designs and different products. Our internationally
valid quality certificates and the awards we receive
are the instruments that support our competitive
advantage in this sense. We can say that our
competitive power has increased thanks to our
customer-oriented approach and the unique service
we provide. In other words, we can say that tailormade
solutions are the secret of our long-term work
in the market we operate in.
What kind of activities do you undertake
in terms of branding and digital marketing?
We are constantly trying to improve ourselves in
terms of digitalization. Digital marketing is of great
importance in terms of being present in global
markets. We strive to use digital marketing in every
field from our product barcodes to the fairs we attend.
In this sense, we try to use all digital tools such as
QR barcodes, online communication tools, online
conferences, etc. that enable us to quickly communicate
all the innovations we make to our customers. We
try to express ourselves in terms of digital marketing
with online networks such as Linkedin and social
media tools such as Instagram. We are a well-known
and well-established company in the home textile
industry as B2B. It is very valuable for us to progress
with our own brand in the international markets we
are present in. Our QR barcodes, which are used
to direct our company and website in each of our
products, continue to strengthen our brand awareness.
In addition, we aim to strengthen our awareness in the
global market in 2025 with our new sub-brands that
will carry it strongly to B2C. We continue our product
sales activities periodically in different online markets
to take place in the digital market. We aim to be in
international online sales channels in 2025.
How important the fairs and international
events in your export strategies?
Which events are you planning to attend?
International exhibitions and events are among
the most important elements in terms of exports.
International fairs such as the Heimtextil Exhibition
and Hometex Fashion Home are among the
important fairs for our sector in this sense. We attach
great importance to attending these fairs. In addition,
taking part in home textile fairs held in England,
Dubai, and Portugal is among our new-term plans.
PLANS FOR FUTURE
Can you mention about your next five-year
export targets?
Do you plan to penetrate into new markets?
We aim to increase our current export payment in our
total trade volume to 50% and even exceed it in the
next 5 years. Australia and Canada are among our
new market targets. Exceeding our sales in foreign
markets every year is among our main targets.
How do you locate your company in terms
of production and product variety?
We have projects for each new year to develop
production and increase efficiency. In this sense, we
aim to increase our competitive power with every new
step we take. We plan to realize 6 different new projects
by increasing our product range with new yarn content.
Our goals are not limited to this, but we have reserved
an area within our production track where we can
constantly try and implement innovations according
to the developing and rapidly changing sectoral needs.
In other words, developing and implementing new
products is a part of our business processes.
How do you adapt your company in line with
ever changing trends and demands?
One of the clearest definitions we can express ourselves
is not to repeat ourselves. In this direction, we aim not
to fall behind the market by following global resources.
Keeping our new product development area in our
production line always active is an important part of
our job. One of the most important elements that feed
these is undoubtedly the projects that we progress with
our customers, the feedback they provide us, and our
valuable communication. While doing these, we can say
that we adopt a proactive working approach by not only
fulfilling the existing demand, but also by producing
new projects that we believe can create demand, and
create new products that will create trends.
HTE HOME TEXTILE EXPORTS DECEMBER 2024

24
TRENDS
BURNT ORANGE 1.9
Emerging Color Trends
by Milou Ket
Renowned trend forecaster Milou Ket unveils an inspiring vision
for current and upcoming color trends. The Dutch expert
offers a wealth of insights, particularly valuable for emerging talents
in the interior decoration industry. Explore the following
ideas to discover the creative possibilities that lie ahead.
INTRODUCTION
In these times of turmoil that are defined by
uncertainty, disruption in the supply chain, war,
inflation, climate-, and energy crisis, we have a strong
need for consolation, wellbeing, and color.
Our interest in color is evident and has grown.
Artificial Intelligence is important and will gain
importance. Many companies are taking their
responsibility as to sustainability issues, many
alternative materials are available, derived from
HTE HOME TEXTILE EXPORTS DECEMBER 2024

TRENDS 25
COLOURFUL 2.7
natural waste. Or they recycle. We need to make
more conscious choices in production, consuming
and our way of life. In the interior, shapes have
become rounder and curvier, we see ridges and
ribs. Texture and imperfections, tactility, warmer
and earthy colors are important. Sometimes
primitive influences in shapes and materials are
applied. Organic ideas are opposed to artificiality
and technology. Colors should be mixed among the
themes. Acoustic solutions are important.
1. WARM AND GROUNDED
The first theme is called “Warm and Grounded”. It
is a timeless direction, with a need for comfort and
wellbeing. As foreseen, colour has become much
more important. In this theme we will see in the
future more colours that are influenced by nature in
warm earthy colours. The shapes are voluminous,
round and friendly. The design is simple, functional,
fluid, organic, quiet without superfluous details. A lot
of attention is given to sustainability and longevity,
especially for materials and for production methods.
Alternative natural materials are used, such as fungi
and leather made of fruit waste, seaweed, corn,
banana, recycled pet bottles, paper, coffee grind,
etc. etc. But also, hard materials such as marble and
travertine. The materials are quite heavy textured,
we see bouclé and tweed, but also cuddly materials
such as mohair, fake fur and wool. Textiles are
important to convey this need for softness. We see
high/low effects through tufting, loops, and fringes.
Carpets, in unexpected shapes, are used also on the
walls. Wallpaper and murals in colour blocking and
rounded abstract shapes are important. Furniture
should be versatile. Artificial intelligence has become
an important factor in visualization of the interiors.
3-D printed decorative objects play a role. Silver
coloured objects make a comeback.
DECEMBER 2024
HTE HOME TEXTILE EXPORTS

28
TRENDS
2. REFLECTIONS AND TRANSPARENCY
The second theme is called “Reflections and
Transparency”. It is a modern, innovative direction,
with phantasy and surreal effects. Sometimes
it looks artificial. The materials that are used,
contribute to that. They are often man-made,
such as glass, Perspex, polyester resin and plastic.
Also recycled polyester is applied. Transparency,
special gradient effects and shifts of colour give a
modern touch to the interior. It is often associated
with light effects, sometimes with an acid or neon
colour touch to convey a specific effect. In the
prints we see for instance water colour effects
and clouds, but also at random spots and stains
and marble effects. Often the patterns are playful
and whimsical, curtains are often transparent and
executed in gradients. As part of the unreal-like
atmosphere, we see more and more renderings
with artificial intelligence. It is sometimes difficult
to distinguish fake from real. Also, gradients,
iridescence, and the play with transparent layers are
important. In the architecture we see arches, circles
and rounded shapes. We see ridges and serrated
shapes. Geometry, stripes, stylized patterns, and
hand painted patterns are applied on fabrics and
carpets. Murals are popular. Acoustic products play
an important role and are also used as room divider
and are made of recycled pet felt. We will see a lot
of 3-D printed objects such as vases etc. There is
interest in vegetable dyes.
3. CROSSOVER CREATIVITY
In this styling direction “Crossover Creativity” we
notice that the attention for hand crafted products
has grown. One-of-a-kind products, preferably
with imperfections, wabi sabi, are valued and add
character and personality to an interior. It also tells
the story of the resident. Traditional techniques
MOOD INDIGO 3.10
HTE HOME TEXTILE EXPORTS DECEMBER 2024

TRENDS 29
are appreciated such as ikat, shibori, tie & dye,
kilims etc. We see new interpretations of these
century-old techniques, for instance in unexpected
combinations or different applications. Natural
materials are in demand, such as wood, cork and
bamboo, raffia, rattan, terra cotta, linen, hemp
etc. We love the irregularities that show in the
application of the materials, the unevenness and
unpredictability, caused by chance. The expressions
of different cultures with their local materials, skills
and knowledge are blended into a highly personal
interior, with a bohemian character. Especially the
handwork from Morocco and in general from Africa
shows in carpets, textiles, wicker work and ceramics
to name a few. As in other styling directions
textures are appreciated here too. Handmade
cushions show embroideries, fringes, tassels and
are hand tufted. Products from recycled materials
or other conscious sources, will gain importance.
We see sometimes archaic and primitive shapes. We
also see tribal products such as masks.
4. COLOUR CLASH
This style direction “Color Clash” is about bright,
clear, acid colors, that are often applied in a single
product, especially small furniture, accessories, and
outdoor products. They are often too bright and
overwhelming to apply in an interior, although they
may be used in wallcoverings as an eyecatcher. But
they are mainly used for decorative accessories that
stand out, such as carpets or textile wall hangings,
vases, a single piece of furniture etc.
They look nice in multicolor effects. We see
influences from Modern Art, Bauhaus, but also,
more playful and whimsical art movements such
as Memphis. We see ridges, serrated edges and
bubbles. Color blocking is important. The emphasis
BLUE + GREEN 4.8
DECEMBER 2024
HTE HOME TEXTILE EXPORTS

32
TRENDS
WOOD + OCHER 5.3
is on man-made materials such as glass, Perspex,
acrylic, polyester resin and plastic. Graphic effects,
sometimes in black and white, are important, such
as stripes, checkerboards, enlarged pixels, facets
and geometric patterns. All kinds of light effects play
a role, we see lenticular materials, and application
and integration of adaptable coloured Led’s. In the
architecture we will see, also in this style direction,
more rounded shapes, such as arches or circles.
Renderings with Augmented Reality and Artificial
Intelligence will become more and more important.
Small furniture such as side tables and stools are
important to adapt to different situations in a versatile
interior. Many graphical prints can be combined.
5. WONDERS OF NATURE
In the styling direction “Wonders of Nature” we
see how issues such as care for the environment,
sustainability, conscious consuming, and the concern
for climate change are the drivers behind this theme.
We are trying to diminish our ecological footprint
by using alternative materials such as fungi, corn,
banana leaf, bamboo, cardboard, vegan leather and
using food waste such as coffee grind. Renewable
natural materials such as linen, hemp, raffia, rattan,
wood and recycling are a must. Flora and fauna are
depicted in wallcoverings, posters, cushions, and
other decorative products. We see plants, foliage,
insects, birds, butterflies, or products with a nostalgic
association. We see a glorification of wild nature
sometimes from the past, with exotic trees and
plants, plantations with palm trees, exotic birds and
flowers, tigers, monkey’s, jaguars, but also creatures
of the sea. Murals show more romantic images
of historical Mediterranean landscapes with pine
trees. We enjoy the soothing and calming effects of
the color green, also for paint. Botanical prints are
popular, with pictures from natural history books.
HTE HOME TEXTILE EXPORTS DECEMBER 2024

TRENDS 33
PURPLE SHADES 6.1
Murals are very important. Carpets and textile wall
hangings take on unexpected shapes. Textures with
tufting, high/ low reliefs are important. Green colours
are often combined with dusty pink and terra shades.
Tiles will be applied in interiors too.
6. ECLECTIC TREASURES
In this last direction “Eclectic Treasures” the
inspiration comes from opulence, luxury, glamour,
nostalgia and history. Sometimes history with a
humorous twist. Also, Bohemian influences play a
role. Gold, and other shiny metallics such as copper
in small touches or thin lines, play a role. Use ocher
from other themes for this. The curiosity cabinet
continues to play an important role. We see ideas
from Natural History books, science, botanical
prints, collections, and discoveries from the animal
kingdom and nature, stuffed animals, rare precious
stones, glass domes, corals, and shells, fragments
of classic statues from the Greek and Roman era.
Animals are depicted as humans. There also can be
a modern approach with bright light effects against
a dark background, iridescence, aurora borealis and
oil spots effects. Mid-Century furniture is important,
especially in velvet with a golden or copper accent,
and fringes for a dramatic effect. Leather and welded
materials are applied. Dark, rich colors as paint
give a moody atmosphere. Precious stones such
as marble, travertine, and tiger eye are popular:
real, as veneer or as imitation. Acoustic properties
remain important. Embroideries, velvets, jacquards,
and traditional motifs play a role in fabrics. We see
rhythm, irregular lines and zigzag patterns come
forward in the contrast between black and white.
Brown and grey work well together.
Contact: studio@milouket.com
Turkish agent: didem@fabricconcept.com
DECEMBER 2024
HTE HOME TEXTILE EXPORTS

36
PROFILE
UIB’s
October Export
Data Announced
UIB Achieves
$3.6 Billion
in Exports
in October
with a 15%
Increase
UIB Coordinator
President
Baran Çelik
The Uludağ Exporters’
Association (UIB), Turkey’s
second-largest exporter among
general secretariats, recorded
exports of $3.646 billion
in October, marking a 14.94%
increase compared to
the same month last year.
UIB’s export figures for October 2024 have been
announced. With exports totaling $3.646 billion for
the month, UIB’s exports over the first ten months
of the year reached $31.677 billion, up by 5.78%
compared to the same period last year.
Commenting on the export data, UIB Coordinator
President Baran Çelik stated, “Despite global
economic challenges, regional conflicts, and financial
uncertainties, our member exporters at Uludağ
Exporters’ Association achieved a monthly export
total of $3.6 billion in October, reflecting a 15%
increase. We will continue our efforts at this pace.”
OIB’s Exports Reach $3.129 Billion in October
The Uludağ Automotive Industry Exporters’
Association (OIB) reported exports of $3.129 billion
HTE HOME TEXTILE EXPORTS DECEMBER 2024

PROFILE 37
in October, a rise of 18.21% compared to the same
month last year. OIB’s exports for the January-
October period totaled $26.424 billion.
UTIB’s Exports Hit $109 Million in October
The Uludağ Textile Exporters’ Association (UTIB)
achieved $109.512 million in exports in October.
UTIB’s cumulative exports for January to October
reached $1.074 billion.
UHKIB’s Exports at $63.599 Million in October
The Uludağ Apparel and Ready-to-Wear Exporters’
Association (UHKIB) reached exports of $63.599
million in October, with total exports for the first ten
months standing at $745.245 million.
UMSMIB’s Exports Total $31.935 Million
in October
The Uludağ Fruit and Vegetable Products Exporters’
Association (UMSMIB) reported exports of $31.935
million in October, an increase of 14.53% compared
to last year. The association’s January-October
exports totaled $253.225 million.
UYMSIB’s October Exports Reach
$16.8 Million
The Uludağ Fresh Fruit and Vegetable Exporters’
Association (UYMSIB) achieved exports of $16.841
million in October. For the first ten months of the year,
exports reached $181.804 million, reflecting a 7.28%
increase compared to the same period last year.
DECEMBER 2024
HTE HOME TEXTILE EXPORTS

40
PROFILE
Trade with Egypt:
The Gateway to Africa
Muhsin Koçaslan, a board member of the Bursa Chamber of Commerce
and Industry (BTSO), stated that they aim to reach more markets
globally and further enhance Bursa’s identity as an exporter.
“Egypt is our most important trade partner in Africa. As the business
community of Bursa, we want to contribute at the highest level to
the goal of a $15 billion trade volume between the two countries,” he said.
BTSO hosted a seminar on “Export and Investment
Opportunities with Egypt.” Emphasizing that Egypt is
the most important trade partner in Africa, Koçaslan
noted their goal of contributing to the $15 billion trade
volume target to strengthen Bursa’s exporter identity.
BTSO organizes numerous informational meetings
to introduce trade and investment opportunities in
prioritized countries designated by the Ministry of
Trade to its members. Having conducted over 60
meetings worldwide, BTSO recently focused on Egypt.
HTE HOME TEXTILE EXPORTS DECEMBER 2024

42
PROFILE
The seminar also featured Aly Mohamed Basha, the
Commercial Consul of Egypt.
Increasing Bursa’s export power
Koçaslan expressed their aim to strengthen the longstanding
trade relations between Turkey and Egypt.
He shared that Bursa’s foreign trade volume has
reached $27 billion and that the city exports products
to over 200 countries. Noting that Egypt holds an
important position in Turkey’s export strategy, he
mentioned that Turkey exported $3.3 billion to Egypt
in 2023, with the trade volume between the two
countries approximately at $7 billion.
Bursa-Egypt trade relations
Koçaslan reported that in 2023, 218 companies from
Bursa exported to Egypt, with the leading sectors
being steel, chemicals, textiles, and automotive.
Imports from Egypt mainly consist of plastic products,
iron and steel, chemicals, and minerals. He indicated
that Bursa’s exports to Egypt have reached $139
million, with the total foreign trade volume at $230
million, emphasizing that these figures are insufficient.
Egypt’s market access opportunities
Aly Mohamed Basha, the Commercial Consul of Egypt,
highlighted that Egypt has a dynamic domestic market
with a population of 115 million and offers access to
a market of 2 billion thanks to free trade agreements.
Basha stated that the Egyptian economy grew by 3.8%
in 2023 and that the commercial relations between
Turkey and Egypt possess great potential.
Views of business representatives
Representatives from the business community
attending the meeting noted that BTSO’s projects
contribute positively to companies. Cihan Aktaş
emphasized the usefulness of such meetings for firms,
while Mustafa Ünal stressed that exports are Turkey’s
most crucial way out. Ünal expressed awareness of
the potential opportunities in the Egyptian market and
was optimistic about increasing exports in this area.
HTE HOME TEXTILE EXPORTS DECEMBER 2024

44
PROFILE
Left to right: Gerold Gonska (Regional Sales Manager at Trützschler), Nico Sieben (Area Manager Pakistan
at Trützschler) and Zafar Iqbal (General Manager of R&D and New Projects at Ibrahim Fibers).
Ibrahim Fibers:
Lighthouse solutions in Pakistan
Ibrahim Fibers operates nearly 200 Trützschler cards, which is more than
any other business in Pakistan. The leading yarn and Polyester
Staple Fiber (PS) manufacturer has partnered with Trützschler
for over two decades - and recently wanted to start processing
long polyester and viscose fibers. It’s an unusual request that brings
unique challenges. Our R&D team worked closely with the customer
to find the optimal solution: Our TC 30Si carding machine.
Pakistan is the eighth largest exporter of textiles in
Asia and has the third largest spinning capacity in
the continent. Ibrahim Fibers, located in Faisalabad,
is a big contributor to that economic strength - and
a powerful partner for Trützschler. The pioneering
company produces a wide range of yarns for woven,
and knitted fabrics. This includes various blends of
cotton, viscose and polyester in different proportions
and combinations with yarn counts ranging from Ne
8 to Ne 50. Ibrahim Fibers uses its own polyester via
240,000 spindles at four factories, mainly to produce
poly-viscose and poly-cotton combed yarn. In total,
the company manufactures 1,200 tons of PSF
per day and consumes around 100 tons of its own
materials per day. The remaining material is sold to
other textile manufacturers.
Trützschler’s long relationship with Ibrahim Fibers
is driven by a shared passion for continuous
improvement, constant innovation and leading
the push for more sustainability in the textile
industry. “Our experience with Trützschler has been
exceptional,” says Zafar Iqbal, General Manager R&D
and New Projects at Ibrahim Fibers. “Their high-quality
machines, advanced technologies, and 360-degree
analyses, along with innovations like MY MILL have
been pivotal in our zero-man spinning and Industry 4.0
initiatives. Their excellent after-sales service over the
past twenty years has built our trust and satisfaction.
We eagerly anticipate continuing this successful
partnership and exploring new opportunities together.”
An unusual challenge
Teams from Ibrahim Fibers often approach
Trützschler with fresh ideas and new expectations.
They recently set the challenge of producing topquality
yarns from unusually long polyester and
viscose fibers. These fibers are used for luxury
HTE HOME TEXTILE EXPORTS DECEMBER 2024

24-27 February 2025
Almaty / Kazakhstan
Sinem ALTINAY / Turkel Fair Organization
GSM: +90 544 680 00 64
sinemaltinay@turkel.com.tr
homedecofair.com
homedecokazakhstan

46
PROFILE
textiles, high-performance fabrics, fine bedding and
advanced nonwoven materials. The end products
benefit from the fibers outstanding strength and
durability. Often, people in the textile industry talk
about the problems with processing short fibers. But
long fibers also present difficulties because they have
a tendency to wrap or clog carding elements. Their
length also makes them more tightly bound, which
means they are more difficult to open.
What was the answer to this unusual challenge?
Collaboration! Experts from Trützschler worked closely
with partners at Ibrahim Fibers to explore potential
solutions. “Our technical teams regularly collaborate
with Trützschler’s R&D department to enhance
production using Industry 4.0 principles, Al, and
the latest technology,” says Zafar Iqbal. “We’ve now
developed a method for handling longer fibers that
improves yarn consistency, end-product performance,
and cost efficiency, while reducing waste. Our ongoing
partnership with Trützschler continues to drive
innovation and efficiency in our operations.”
TC 30Si is here to help...
Ibrahim Fibers wanted to process 51mm polyester
with 51 mm viscose fibers. In line with these
requirements, Trützschler engineers optimized the TC
30Si carding machine for processing long polyester
and viscose fibers. This machine is specifically
customized for man-made fibers and can process
these fibers more effectively due to its larger drum
diameter, which results in a 14 % extended carding
length. The machine also has 35 % more active
flats. It has one licker-in and its cylinder, doffer wire,
flat tops and stationary flats are all designed for
processing man-made fibers. “We chose TC 30Si for
its advanced features, such as its 1400 mm cylinder
diameter, extended carding lengths, and the automatic
T-GO gap optimizer,” says Zafar Iqbal. “These
attributes support our Industry 4.0 goals by enhancing
technology integration, data use, and operational
efficiency, making it ideal for modernizing production
and staying competitive in the textile industry.”
And Ibrahim Fibers has even more reasons for choosing
the TC 30Si: “It has user-friendly software and an
intuitive Human Machine Interface (HMI), making it
easy to maintain with minimal adjustments. This card
boosts productivity and reduces energy consumption,
while also improving consistency and reducing defects.”
Long fibers, long partnership
This shared success is the latest milestone in the long
relationship between Trützschler and Ibrahim Fibers.
It’s also a powerful example of how we work together
to keep pushing the boundaries of what’s possible.
Based on strong test results, the customer placed an
order for eighteen TC 30Si carding machines in June
2024. In this way, the company can move ahead with
its big ambitions for processing unusually long fibers
– and move ahead with the next phase of its long
partnership with Trützschler too.
As a loyal customer for more than twenty years, Ibrahim Fibers now operates nearly 200 carding machines
from Trützschler – and recently purchased another eighteen TC 30Si cards.
Ibrahim Fibers is using the Trützschler Autoleveller Draw Frame TD 10 because of its high efficiency and
its space-saving design with advanced self-optimizing features.
HTE HOME TEXTILE EXPORTS DECEMBER 2024

20-23
‘25
recycle
recycle
recycle

THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND
COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174

52
PROFILE
Textile Exchange
Conference 2024
RE&UP heads to Pasadena to
meet the industry and delve into
how integrating best practices
into business operations can
build resilience for the future.
A unique, proprietary technology that is able to tackle
the world’s critical textile waste problem in ways that
seemed unattainable before. The results are highquality,
durable, and traceable Next-Gen raw materials
that are competitive in cost, as well as on par in terms
of performance and quality with existing recycled
and virgin fibers. RE&UP Recycling Technologies
fits perfectly in this year’s theme of Textile Exchange
Conference “Case for change”, committed to driving
the industry to a transformative shift towards resource
efficiency and environmental responsibility in textiles.
“We’re thrilled to bring our experience and innovations
to one of the most influential platforms for driving
sustainable practices in the textile industry,” says
Andreas Dorner, General Manager of RE&UP. “This
event is a valuable opportunity for us to connect with
leaders across the supply chain and truly collaborate on
the definition of best practices for the future.”
At the Conference, of which RE&UP is one of the
sponsoring partners, the company aims to share its
unique approach in leading the change to build a more
circular economy. With a process that can transform
pre- and post-consumer textile waste into innovative,
durable products that help reduce the industry’s
overall impact on the planet, and a recycling solution
that is feedstock agnostic – it processes a wide range
of textile waste including cotton and polyester and
particularly excelling in recycling polycotton waste
– RE&UP has set out to deal with one of the most
pressing recycling challenges of our time.
HTE HOME TEXTILE EXPORTS DECEMBER 2024

www
www.isatekstil.com.tr