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Whether you're working on hardware or hosted software, the underlying technology to prototype, produce, and launch products has only become better, cheaper, and faster over the last 25 years. Free and easy-to-use CAD software, 3D printing, and crowdfunding have made it easier and faster than ever to design, sell, and ship. The Way To Design 22
The Way To Design 23
Page 2: This book is dedicated to designers
Page 5 and 6: The Way To Design 5
Page 7 and 8: A lot of people have similar storie
Page 9 and 10: This elemental compulsion is what a
Page 11 and 12: For anyone belonging to this unbear
Page 13 and 14: You might not know it, but you have
Page 15 and 16: "Are you ready for this book??” T
Page 17 and 18: It’s a journey. A creative expedi
Page 19 and 20: Until very recently, success in Sil
Page 21: sell, and ship. Where, once, engine
Page 25 and 26: Design is The What. What should you
Page 27 and 28: Where do we go from here? It’s my
Page 29 and 30: Solve a problem that is personal to
Page 31 and 32: The tools really are in your hands
Page 35 and 36: Not so long ago—at least that’s
Page 37 and 38: Last summer Apple sold its one bill
Page 39 and 40: of people had the same problem and,
Page 41 and 42: When Jobs wasn’t yet ready to tak
Page 43 and 44: A crop of The Realm of Venture. See
Page 45 and 46: Jobs was angrily uncompromising abo
Page 47 and 48: It’s the duty of the designer in
Page 49 and 50: supposed to solve problems in Silic
Page 51 and 52: What Steve Jobs admired about the d
Page 53 and 54: Turn the idea of... ...inward: towa
Page 55 and 56: Jobs is remembered as a singular ge
Page 57 and 58: eading the audience, finding the ri
Page 61 and 62: Granted, you’re an aspiring desig
Page 63 and 64: The first thing to be mindful of is
Page 65 and 66: In his book, Let My People Go Surfi
Page 67 and 68: "There is no try,” teaches Master
Page 69 and 70: when he looks at the world, “I se
Page 71 and 72: I think that having a designer cofo
Page 73 and 74:
Product-market fit is a liquid not
Page 75 and 76:
that every time they look at someth
Page 77 and 78:
On an episode of the design podcast
Page 79 and 80:
The product teams at Airbnb are org
Page 81:
COMPANY STAGE You have one or two d
Page 84 and 85:
Now, I think that design thinking i
Page 86 and 87:
I’ve had my fill of empathy. Or t
Page 88 and 89:
Most designers and many engineers h
Page 90 and 91:
The world is now a profoundly inter
Page 92 and 93:
REACT... WATER LINE OBSERVE... CREA
Page 94 and 95:
Systems thinking is a mindset— a
Page 96 and 97:
vilified by the intentional-communi
Page 98 and 99:
The challenge is to rise above the
Page 100 and 101:
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Page 104 and 105:
Mike (left) and Steve take on the w
Page 106 and 107:
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