Anas Abu Nada
Specialist and Consultant in Marketing. Passionate and interested in e-marketing, content creation, e-commerce, research & development - Result oriented, persevering management professional with a documented track record of success in developing business in nascent markets and building efficient organizational teams. -Having about 20 years of work experience in Strategic Planning, Marketing plan, Sales plan, Customer Service, Advertising campaigns plan with in-depth market knowledge especially of the FMCG sector. - An accomplished leader with proven ability to lead, mentor and evaluate a large and successful marketing and sales team. - Energized by challenges and relishing the track of creating a market for new products focusing on the right target audience. - High skills in communication, solving problems, positive & creative thinking, leadership, and motivation.
Specialist and Consultant in Marketing. Passionate and interested in e-marketing, content creation, e-commerce, research & development
- Result oriented, persevering management professional with a documented track record of success in developing business in nascent markets and building efficient organizational teams.
-Having about 20 years of work experience in Strategic Planning, Marketing plan, Sales plan, Customer Service, Advertising campaigns plan with in-depth market knowledge especially of the FMCG sector.
- An accomplished leader with proven ability to lead, mentor and evaluate a large and successful marketing and sales team.
- Energized by challenges and relishing the track of creating a market for new products focusing on the right target audience.
- High skills in communication, solving problems, positive & creative thinking, leadership, and motivation.
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1- Company : Alomar Furniture, RIYADH
Marketing Campaigns:
o Brand awareness - Promotional campaigns to raise sales - Public relations campaigns - social responsibility and
more others.
o Deep knowledge of e-marketing, e-commerce and social media.
o Campaigns Cost Management to raise ROI.
Sales Management
o Selecting the target according to the historical data and the market study
o Leading the sales staff including training and developing their skills.
o Creating and applying the incentives program to the sales team.
o Developing and increasing the online sales through the website and smart phone applications.
Product Management
o Developing customer experience.
o Selecting product mix in accordance with market potential and market size.
o Forecasting demand for a product and formulating pricing fitting the market demand.
2- Company : SAADEDDIN PASTRY, RIYADH
• Position : Marketing Manager
• Duration – 07/2011 up to 04/2019
CORE COMPETENCIES & MAIN DUTIES
Strategic Planning
o Define marketing goals and strategic plans for short/long period, identify the mechanisms to achieve them.
o Work to implement the plan and evaluate the progress of achievement.
Marketing Campaigns:
o Brand awareness - Promotional campaigns - Public relations campaigns - social responsibility and more others.
o Deep knowledge of e-marketing, e-commerce and social media.
o Campaigns Cost Management to raise ROI.
o Developing and increasing the online sales through the website and smart phone applications.
o Established the loyalty system and launched successfully.
Product Management
o Packaging development to make the perfect customer experience.
o Selecting product mix in accordance with market potential and market size.
o Forecasting demand for a product and formulating pricing fitting the market demand.
o Expertise in developing innovative products ,packaging and designs.
Market Research:
o All types of marketing research, consumers, brand equity and SWOT analysis. Qualitative & Qualitative studies
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