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historico movimiento de la television movil en el reino unido

historico movimiento de la television movil en el reino unido

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Cuota <strong>de</strong> Mercado solo T<strong>el</strong>efonia Movil.<br />

La figura 4.19 muestra <strong>la</strong> t<strong>en</strong><strong>de</strong>ncia <strong>de</strong> los consumidores <strong>de</strong> ir hacia <strong>el</strong> servicio <strong>de</strong> pos-pago <strong>en</strong><br />

<strong>el</strong> año 2008, <strong>de</strong>bido principalm<strong>en</strong>te a <strong>la</strong> politica <strong>de</strong> los operadores <strong>movil</strong>es <strong>de</strong> ofrecer “lowcost<br />

SIM”. En estos contratos <strong>el</strong> operador le v<strong>en</strong><strong>de</strong> solo <strong>la</strong> SIM al cli<strong>en</strong>te con atractivos<br />

paquetes <strong>de</strong> sms libres y minutos <strong>de</strong> voz.<br />

De cualquier modo se observa que <strong>en</strong> <strong>el</strong> mercado <strong>de</strong> t<strong>el</strong>efonia <strong>movil</strong> <strong>en</strong> <strong>el</strong> Reino Unido <strong>la</strong><br />

mayoria <strong>de</strong> los cli<strong>en</strong>tes son pre-pagos.<br />

22

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