12.07.2015 Views

Estrategias para el Mercadeo de Productos de Madera

Estrategias para el Mercadeo de Productos de Madera

Estrategias para el Mercadeo de Productos de Madera

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24<strong>Estrategias</strong> <strong>para</strong> <strong>el</strong> <strong>Merca<strong>de</strong>o</strong> <strong>de</strong> <strong>Productos</strong> <strong>de</strong> Ma<strong>de</strong>ra“Refinamiento” <strong>de</strong> troncos: Estudio <strong>de</strong> caso <strong>de</strong> CanadáBalsam FirPe<strong>el</strong>erSpruce O/S(Seco)Pine Pe<strong>el</strong>er(Seco)Diferenciación en le Precio por S<strong>el</strong>ección en <strong>el</strong> PatioNueva S<strong>el</strong>ecciónSpruce Pe<strong>el</strong>er(Seco)Spruce Bldg.Log (Seco)Precio Viejo$74.03$73.92$89.13$79.17$79.17Nuevo Precio$105.15$93.09$111.19$88.14$111.75Diferencia (%)(+42%)(+26%)(+25%)(+11%)(+41%)Mater Engineering, Ltd.Catherine Mater

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