NakasendoStoryMoodboards

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Moodboard: Competition

Strength | Suave | Historical

Charcoal soap tends to be muted tones and geared towards a female audience

Packaging style is pared down, lacking graphic imagery and photography.

Moodboard: CompetitionStrength | Suave | HistoricalCharcoal soap tends to be muted tones and geared towards a female audiencePackaging style is pared down, lacking graphic imagery and photography.

Moodboard: Look & FeelStrength | Suave | HistoricalSilvertone imagery of Japan, creating historical and masculine appearance. Possible use in marketing.Try to avoid Japanese cliches such as sumo and sushi.

Page 1 and 2: Charcoal Soap ConceptProcess | Pers
Page 3 and 4: JohnDEMOGRAPHIC: European MaleAGE:
Page 5: ConceptThe soap to help men’s ski
Page 9 and 10: Moodboard: TypographyStrength | Sua

NakasendoStoryMoodboards

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