BUCOLICO - CASE STUDIES GREECE

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C A S E S T U D YLittle RocksINTRODUCTION“Little Rocks” is an ecological brand active since 2013 technically based in Athens, Greece,although operating online, both in Greece and in Europe. The eco-brand was founded byPetroula Krigkou, illustrator, thanks to a detailed desire: to create something new andunusual, yet competitive in the local clothing industry, also working around the followingkeywords: reduce, reuse, recycle. Petroula, along with her sister Mari and their partnersDimitri and Reamonn, founded a renewed and “traditional” family business.INNOVATION AND SUSTAINABILITYThe products (mostly bags, clothes, accessories) are made from recycled or “upcycled”materials. The aim was to work with recycled resources but also to create unique andcustomizable design, taking advantage from the online resources and channels forpromotion and local distribution. Each cloth is therefore unique, made with organiccotton, tensel or bamboo.A big step forward for this small family business was to join a wider network for asustainable garment production: Fair Wear Foundation, a no profit organizationfounded in 1999 when the FNV, a Dutch trade union, and the Clean Clothes Campaign,an advocacy group for garment workers, got together to improve labour conditions inthe garment industry. Starting with pilot projects at four Dutch companies, this smallpartnership eventually grew into what is now Fair Wear Foundation, which gathers andcollaborates with more than 130 eco-brands worldwide, Little Rocks included.https://www.littlerocksdesigns.com- 1 6 -
BUCOLICOC A S E S T U D I E SGREECE
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BUCOLICO - CASE STUDIES GREECE

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