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Westcliffe (1)

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Upon moving forward with the listing, we also may offer a few suggestions to enhance the<br />

property in its current state. All of these will add to a pristine presentation and a clear view of<br />

all <strong>Westcliffe</strong> has to offer.While we have an initial portfolio of aerial photos in hand from<br />

recent site visits, we will have additional photo and video sessions to maximize our portfolio<br />

to best present the property over time.<br />

After analysis of these properties, their unique characteristics, the resulting transactions and<br />

the current state of the real estate market, we recommend a price range between $<br />

$8,500,000 and $10,500,000. Final Price determination should be reviewed again when<br />

closer to the launch of marketing, taking into consideration global and regional market<br />

changes that may be critical factors to consider.<br />

As mentioned above, there are alternate strategies for offering the property. We would<br />

recommend that we meet to discuss all of your possible scenarios and objectives before<br />

resting on a final plan and price. It is not always the highest asking price that yields the best<br />

result of a sale, especially to maximize family objectives from a sale. Just as there are many<br />

buyers with unique needs and wants, there are sellers with similar objectives, hopes and<br />

wishes. Our experience has led us to understand these dynamics and how important it is to<br />

work with the seller to determine the best course of action at the present time.<br />

Once these goals are clearly defined, it is critical to place <strong>Westcliffe</strong> in the strongest possible<br />

position against existing national competition, as well as at the top of the list of properties<br />

most likely to attract the interest of an elite buyer. Pricing the property correctly is but one<br />

critical step in successful marketing. A strong brokerage team must execute a robust<br />

marketing plan to take advantage of a correctly priced offering. We will then put into action<br />

our Marketing Plan and vast company resources to set the stage to reach a global market,<br />

while also focusing on former clients, family, friends, and social venues to deliver the right<br />

buyer and reach a successful sale.<br />

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