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Il faut sauver le soldat Marketing

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Le <strong>Marketing</strong> c’est quoi ?<br />

Les différents types<br />

Plusieurs type de <strong>Marketing</strong>, liés et cohérents entre eux pour être<br />

efficaces.<br />

1/ <strong>Marketing</strong><br />

stratégique<br />

2/ <strong>Marketing</strong><br />

développement et<br />

opérationnel<br />

Positionnement<br />

<strong>Marketing</strong> produit<br />

<strong>Marketing</strong> mix<br />

Prospective<br />

<strong>Marketing</strong><br />

transactionnel<br />

<strong>Marketing</strong><br />

client/relationnel

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