Catalogue English edition - JVH Nurseries

PROFILE: JVH-Nurseries
Owners
Johan & Godelieve Van Herreweghe-Lybaert
Type of business
Worldwide export nursery
Service area
Serving customers on the 5 continents
Company overview
A 4 th generation family owned nursery
Office location
Dendermondsesteenweg 120,
B-9260 Schellebelle;
- 50 km from Brussels ;
- 10 km from E40 highway
JVH-Nurseries
has incorporated the long experience of
four generations in his growing export-nursery.
Johan's great grandfather started the company in the
late 1800’s. His father, Willem, was the pioneer, who
trekked to Canada in the early 1950’s in search for new
customers in Quebec and Ontario. (At that time
obstructive regulations such as the washing of the
roots, were not operative.) The new name JVH
Nurseries – The Green Line has emerged in 1973.
Since 1980 Johan and his wife, Godelieve, visit
customers in Eastern Canada and since 1997 they
started to scout the West Coast and beautiful B.C.
They have seen significant growth in their new BC
market.
Every spring and summer Johan sees his customers all
over Europe; he believes personal contact is very
important to sales success. In August he travels
throughout Eastern and Western Canada. The
knowledge of many foreign languages enables him to
communicate with most of his customers in their own
mother-tongue.
This is a great asset and is appreciated everywhere.
Today, JVH Nurseries ships plants to 18 different
European countries, Russia, Canada, USA, Japan,
China, South Africa, Middle East, Central and Latin
America. He has acquired years of
experience in shipping
plants all over the world,
even in the Southern
Hemisphere. There he
must overcome an
additional challenge,
namely the opposite
seasons. This means
shipping dormant plants,
when plants are fully
alive in summer here.
In recognition of his unique and
successful exports to South-
Africa; Johan, along with 19
other ‘Captains of Industry’
were invited by the Prime
Minister to join him on his
state-visit to South-Africa.
Johan states, ‘The most
remarkable of all the official
events was the welcoming by
the charismatic ex-president
Nelson Mandela.
This privileged invitation and
the great interest of the media
impressed our customers and
stimulated our business.’
The United Nations interviews Johan on location at JVH
nurseries for broadcast in Eastern Europe
Belgium, smaller than Vancouver Island, has a
population of 10 million people. This makes
Belgium one of the most densely populated
countries of the world. JVH Nurseries is located
near Ghent, the provincial capital of East Flanders,
50 Km west of Brussels. The area around Ghent,
the floral city, represents 80% of the Belgian
horticultural industry. The Belgian nursery stock
production is concentrated in this one province.
Belgian Horticulture offers a full range of products
and is primarily aimed at the export trade. The
strategic geographical location in the heart of
Europe stimulates our exports to the neighbouring
countries.
You are welcome to check out
http://ww.JVH-nurseries.com for:
• More information…
• New introductions (+ pictures)
• JVH-Nurseries catalogue in
your own language
Copyright HORTWEST; This profile was published in “Hortwest” magazine Canada.