Honestbrew Candidate Brief (7)

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drive marketing and growth forward To and externally, at brand, internally and tactical levels, and to build a strategic proactive and commercial Marketing highly The successful candidate will function. a high level of freedom to operate, have develop the brand and function, in an and and dynamic culture. entrepreneurial Role Summary: o b T i t l e : J Director Marketing o c a t i o n : L office (between Highbury & London-based Islington and Dalston) e p o r t i n g t o : R Reeve, CEO, HonestBrew Andrew D i r e c t o r a t e s : Team of 4 J o b P u r p o s e :
e y m e m b e r i n t h e H o n e s t B r e w K e a d e r s h i p t e a m , r e p o r t i n g t o t h e l E O a n d w o r k i n g a l o n g s i d e t h e C D t o u n d e r s t a n d a n d c o n t r i b u t e F o d e v e l o p 3 - 5 y e a r m a r k e t i n g T l a n a n d i d e n t i f y k e y o b j e c t i v e s p n d s t r a t e g y f o r g r o w t h . F o c u s o n a a k i n g c o m p a n y g r o w t h t o t h e t e x t l e v e l - t h i n k b i g a n d m o v e n a s t o n o p p o r t u n i t i e s . f o u n d e r s t a n d t h e m a r k e t , t h e T u s i n e s s , t h e c o m p e t i t i o n a n d b d e n t i f y o p p o r t u n i t i e s f o r i o m m e r c i a l g r o w t h . L e a d o n c e v e l o p i n g m a r k e t r e s e a r c h a n d d o n s u m e r i n s i g h t p r o g r a m m e . c e v e l o p m u l t i c h a n n e l m a r k e t i n g D a m p a i g n s i n c l u d i n g p a i d s o c i a l , c p c , p r i n t , a u d i o a n d m o r e . p d e n t i f y n e w c h a n n e l s a n d m e d i a I p p o r t u n i t i e s t o e n a b l e t h e o o m p a n y t o b r o a d e n i t s c h a n n e l c i x . E n s u r e m a r k e t i n g c a m p a i g n s m r e f o c u s e d o n a c h i e v i n g s t r o n g a O I a n d c o m m e r c i a l r e s u l t s a n d R o r k w i t h a g e n c i e s a s r e q u i r e d t o w h a p e b r a n d v i s i o n , v a l u e S r o p o s i t i o n , m e s s a g i n g a n d p c t i v i t y t h a t b u i l d ’ s H o n e s t B r e w ’ s a w a r e n e s s a n d i n c r e a s e s p r o f i l e i n a h e m a r k e t . T r a c k a n d d r i v e t m p r o v e m e n t i n b r a n d a w a r e n e s s , i o n s i d e r a t i o n a n d c o n v e r s i o n c h a s e s . p Key Responsibilities: t o c o m p a n y s t r a t e g y a n d v i s i o n . a c h i e v e t h i s .
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Honestbrew Candidate Brief (7)

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