BMW M8 Gran Coupé

Let’s talk about courage,
and why we need it more than ever.
Courage is independent and disruptive.
Courage questions, shatters and awakens.
We need bold, courageous voices.
All of us.
We need fresh thinkers with optimism.
We believe in the frontrunners.
The avantgarde, those who fight stagnation
and backwardness.
Courage only knows moving forward.
Driving the pioneers of our culture
to inspire tomorrow.
To create a sublime kind of new.
Reaching a superior level of excellence.
This is where a
new kind of luxury is born.