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Centurion Singapore Summer 2020

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On the Water The

On the Water The Visionary The 12m Atlantic hyper tender can carry nine people, including crew The worlds of car and yacht design have been linked in recent years, and no one better embodies this connection than Etienne Salomé. The Paris-born, Berlin-based car designer, who spent more than a decade at Bugatti, has taken his talents to the sea – and has received rave reviews for his first creation, the limitededition 12m Atlantic tender, unveiled at last year’s Monaco Yacht Show. If yacht designers have sometimes been dismissed as frustrated car designers, 39-yearold Salomé reverses the trend. It certainly wasn’t a lack of success in the motor industry that drove him away, but rather too much. Having been a designer for the luxe car marque Bugatti for 12 years, he had a string of headlining triumphs, most notably with his latest creation: the Bugatti La Voiture Noire. Presented at the Geneva Motor Show last year, that vehicle became the world’s most expensive new car when it sold for €16.7m soon afterwards. He was also involved in the creation of the Chiron, which broke the world speed record for supercars when it was timed at 304.773mph (approximately 490kph) in September. But, as Salomé discovered, numbers – as impressive as they are – are only part of the equation for the creative mind. “I was thinking, ‘OK, this the latest model, the car of the future – but where do you want to use it?’ It was also a recurring question from clients.” Outside race tracks, such speeds are impossible, and it got Salomé thinking. “Is it really true luxury? Am I really making a product that the customer can enjoy or is it just numbers on a page?” The urge to build his own brand and time spent working on the development of the Bugatti Niniette 66, the company’s sports yacht made in collaboration with US designer Palmer Johnson, led to his career taking an unanticipated turn. “I wanted to be in an environment of complete freedom, where you could be the only one in control of speed and if the wave is coming towards to you, then you have to slow down. That would be on the sea.” PHOTOS © SALOME YACHTS & DESIGN 54 CENTURION-MAGAZINE.COM

“My products have to be unmistakable, immediately recognisable, defining our DNA” Etienne Salomé‘s minute attention to detail is evident in all his creations The seed for his conversion to yachting came two-and-a-half years ago, a time at which, by his own admission, he had little knowledge of the subject. It took a concerted effort to get on the water, cruising on friends’ yachts, visiting boat shows and tapping into the maritime knowledge of Hamburg-based Marc Breder and Federico Dreves. Salomé Yachts – with Breder as executive director – was born last autumn with the launch of the Atlantic. The 12m hyper tender – powered by three TDI Mercury 4.2l V8 diesel engines producing 1,110hp and a top speed of between 52 and 60 knots – has a design that mirrors Bugatti’s classic teardropshaped coupé of the same name, while further automotive inspiration from Formula One led to the revolutionary flow-through hull. In some respects Salomé aimed for something that captured a certain simplicity – “the pure essence of a boat” – but he also wanted to create a yacht that was unlike everything else. “Is it a catamaran, a trimaran, a lobster hull, a single hull? It is something in between,” he says. “We went to several shipyards and they wanted to put the superstructure on their existing hulls. This was not what I wanted to do, I wanted a unique answer.” Salomé aimed to create the luxe automobile of the sea for which he needed “a deep-V central hull plus a sort of catamaran layout. A solution that gives complete stability when you are at anchor without the need of a gyro or additional weight.” And although shipyards were originally sceptical of his demands, advances in technology have made them all possible – a coup for Salomé, who articulates his aesthetic vision with confidence: “My products have to be unmistakable, immediately recognisable, defining our DNA.” The first prototypes of the limitededition 12 Atlantics are due for sea trials in the coming months, and Salomé promises distinctions in each model. “I think limitation is very important, but also individualisation. We have a partner – we will announce shortly – and we are developing coatings, colours, exclusive to Salomé Yachts. My aim is the units are all different, but not in terms of hardware. The shapes will all be the same, the arrangement will be the same, but just in terms of individualisation – the stitching on the headrest, the colour of yacht etc – all of these things make it unique.” Further ranges are planned (a 16m and a 20m), no doubt infused with that same trademark style that makes Salomé an indemand designer no matter what he turns his hand to. salome-yachts.com • CENTURION-MAGAZINE.COM 55

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