ADVERTORIAL Making a
ADVERTORIAL Making a dent in the universe It is possible to change the world Being a financial planner is possibly one of the best jobs ever! It is not a job. it is an adventure. Very few careers offer the opportunity to affect people on such a deep and fundamental level – their financial life. A financial planner can make a dent in the universe. If you improved a single client’s financial life through proper financial planning, then you have made a difference to that person and for that person, it may be his/her world. Dark matter That opportunity, unfortunately, goes to waste if the engagement with a client was product-focused. A product-focused narrative is starved of meaning and connection. A client engagement in which an advisor focuses on moving a product acts like dark matter in the presence of reality… It destroys value. In search of meaning Wealth has different meanings for different people, is deeply personal and is intentional. To connect with people on a truly deeper level, you need to be able to have meaningful conversations with clients. Meaningful conversations start with the client and their goals and dreams. You can inspire your clients How do you change an engagement from manipulating clients to buy product to inspiring them to achieve their goals and dreams? How do you inspire clients to act? You start with what is important to the client. You ask about their goals and their dreams. You listen with sincerity; you guide them and you co-create their plan with them. Enter goal-based financial planning This is goal-based financial planning. Goalbased financial planning is a deeply personal experience for the client. It talks to their goals and dreams. Products become incidental to the discussion, incidental tools to enable or to protect the client’s financial life. Goal-based financial planning is about: • the client’s goals and dreams; and • helps them prioritise the financial elements of those goals and dreams; and • helps them to find an optimal plan to fund them; and • helps them to protect their plan; • all in the context of the client’s current personal economy. Enabling goal-based financial planning with financial engineering Your financial planning system can either enable goal-based financial planning or sabotage your efforts. If you want to build a goal-based financial planning practice, your system must be able to do the following: • provide an holistic view of the client’s goals and needs; and • visually show the impact of each goal and all other financial goals; and • allow the client to visually see the impact of their decisions now and in the future; and • empower the client to consider the trade-offs of his/her financial decisions; and • be flexible enough to facilitate co-creation of the client’s plan; • marry user experience with sophisticated financial engineering; • have the ability to model the client’s financial future, and • be intuitive and simple to use. Change your system – change your life We know that change can be a little scary. Pick a system that helps you elevate your business. Pop in for a cup of coffee or email us at avalon@allegiance. co.za — but not unless you want to change your world. Simplicity should not be used as a device to cloak the lack of sophistication to deal with South African taxes, client narratives or proper cash-flow modelling. Change your system, change your life. Change to Avalon, change the world. 44 www.bluechipjournal.co.za
Pushing the boundaries of what’s possible in financial planning. THE 4TH GEN PLANNING SYSTEM Life Planning Module Avalon empowers financial planners to help their clients make better financial decisions. It is not just a tool, it is an advice narrative. It enables clients to take co-responsibility and ownership of their financial destiny as it maps out their financial future. Substance and authenticity User Experience Co-creation Enabling Collaboration Contextual Financial Identity Goal-based Financial Planning Advanced Financial Reality Modelling Life planning helps clients to see their financial goals and can empower clients to visually see the trade-offs of their financial plan. It ultimately helps them achieve their goals and dreams. Wealth and Investments Helps you visualise financial decisions, quickly and effortlessly. Scenario planning allows for modelling sophisticated scenarios – allows you to model life. Advanced Estate Planning Does a dual plan for client and spouse on 14 scenarios based on deep financial engineering from experts in the market. You can also do a quick FNA just to kickstart the conversation. Deep CRM Leads, Opportunities, Work Flows, Task management and a document vault. Communication to clients and much more. www.avalon.co.za
