ADVERTORIAL Nedbank’s
ADVERTORIAL Nedbank’s new brand promise ADVERTORIAL focuses on client engagement that will Expertise create in a small better business understanding aimed at stimulating growth Kevin de Beer, Nedbank Provincial General Manager in the Free Nedbank’s State and Regional Northern Manager Cape, of explains Small Business how Nedbank Services, Kim works Lawrence, with explains communities how Nedbank to deliver is banking committed solutions. to partnering with businesses for growth. The initiative calls on everyone to make a conscious decision to vote for small businesses through their hearts, feet and wallets; not only on Small Business Friday, but every day. ‘Small businesses are the mainstay of the economy. Nedbank has, over the years, instituted various interventions aimed at giving support to the small-business sector. Over and above our small-business services solutions, we provide small-business owners with support that goes beyond banking, freeing up their time to truly focus on running their businesses,’ says Lawrence. Nedbank has built a solid reputation as a bank for small businesses through initiatives such as Small Business Friday, free small-business seminars and the SimplyBiz.co.za platform – all geared to support the small- and medium-sized enterprises sector. For example, the Small Business Friday initiative, in association with the National Small Business Chamber, seeks to encourage everyone in South Africa to rally behind and support small businesses. Nedbank has recently launched its Business Bundle, a game changer for small enterprises, comparatively offering the best value for money when set against rivals, with exclusive benefits and personalised services for entrepreneurs. With the country’s challenging economic environment, the Nedbank Business Bundle not only offers you personalised banking services, but also critical tools to save – with up to 40% savings on monthly banking fees, contributing directly to the bottom line at a time when every cent counts. In line with Nedbank’s new brand proposition ‘see money differently’, the Business Bundle resonates with the bank’s commitment to using expertise for good in promoting small business enterprises. SimplyBiz.co.za is a free-to-join value networking portal designed especially for small businesses. The online portal helps small businesses improve their business administration skills, keep up with the latest trends, network with other small businesses and share ideas. Should you wish to tap into our small business expertise to help your business goals, why not get in touch with Nedbank’s Small Business Services, call Kim Lawrence +27 (0)51 400 5700 or send an email to kiml@nedbank.co.za.
ADVERTORIAL Nedbank’s new brand promise ADVERTORIAL focuses on client engagement that will New create brand a proposition better understanding encourages clients to ‘see money differently’ Kevin de Beer, Nedbank Provincial General Manager in the Free Lorraine State McAnda, and Northern Nedbank Cape, Free State explains and how Northern Nedbank Cape works Regional with Manager, communities Business to Banking, deliver banking explains how solutions. the new brand values build on the expertise of the bank to benefit clients. almost two years of research and client engagement that revealed that people want to work with purpose-driven institutions they can trust. They want a professional financial partner that balances expertise with a genuine commitment to do good. The public will see a number of changes in the next few months as the bank evolves its corporate identity, advertising and communication campaigns, as well as its products, services and channels. All these changes are designed to inspire clients and society to see money differently and partner with the bank to achieve their goals. Nedbank officially launched its new brand repositioning during the first day of the world’s largest design festival – the 2017 Design Indaba on March 1. The bank’s new tagline challenges clients and society to ‘see money differently’. One of the solutions from Nedbank is Whole-view Business Banking, which provides a bird’s-eye view of clients’ businesses. It is aimed at business owners who believe that they need the best-of-breed of financial institutions. The new brand positioning is built on Nedbank’s purpose: to use financial expertise to enable individuals, families, businesses and society to do good. Our new brand proposition was born after Our new brand proposition is not just a marketing initiative but a reflection of the continuing business evolution at Nedbank. As a bank we want to ensure that our clients experience our brand in a way that is aligned with our brand promise. It is common knowledge that we live in a volatile socioeconomic environment, so it is even more important for us to intensify our commitment to improve on our skill in enabling clients to navigate challenges and meet their goals. If you would like to explore further how Business Banking can help take your firm to the next level, and for more information about Nedbank Business Banking Services call Lorraine McAnda on +27 (0)51 400 5745 or send an email to LorraineMc@nedbank.co.za. see money differently Nedbank Ltd Reg No 1951/000009/06. Authorised financial services and registered credit provider (NCRCP16). SPONGE 5556
